Radio Advertising in Orleton

Get in touch

Radio Station Advertising in Orleton

Radio advertising is a fantastic and cost-effective way to promote most brands, services and businesses on commercial radio stations.

Our experienced marketing teams work with major stations every day and can arrange advertising across the whole country. As well as large well-known stations we can also arrange adverts on smaller more local stations, which are well known and highly effective in their regions.

Popular stations reach millions of listeners daily. So, if you're looking for radio advertising for your company, look no further than us. We'll have your brand broadcasting on the airwaves in no time at all!

If you are interested in this popular form of marketing, please contact us today. We look forward to hearing from you and creating a radio advertising campaign to suit your needs. 

Most radio campaigns have a recommended minimum spend of £2000 to have a successful impact. 

Contact Us

What is Radio Station Advertising?

Put simply, radio advertising is a way to promote your product or service on commercial radio stations through the medium of short audio adverts (typically 30 seconds long). These radio adverts typically run in between songs, chat and news bulletins and are used by a range of companies due to their ability to reach a huge cross-section of society.

Radio ads are used for a variety of messages; from commercial selling through to public service messaging.

Radio costs are reasonable when compared to other forms of marketing, meaning that it subsequently achieves a great return on investment; this is one of its main advantages and why it is used time after time, week after week.  

If you would like free quotes contact us today.

Get a Quote

What is the Cost of Radio Advertising?

The factors which broadly determine the cost are outlined below:

  • Reach/Number of Listeners/Listenership – the more people who tune in to a radio station on a daily basis (and therefore the more likely to hear your radio advert) the more expensive it will be. Heart advertising costs and Hits/Capital radio advertising costs are obviously more expensive (as large commercial stations) than smaller local stations - but you would expect this because they have more listeners (so potentially more customers for you). So the option when choosing a station to advertise on is; do you want to hit lots of people in a wide area or a smaller but more select audience more locally?

  • Number of Slots – the more slots (number of radio adverts) you choose to have, the more expensive it will be. You may choose to do a couple of ads each day or want to go more “heavyweight” and do between 10-15 slots so that you are covering the majority of the day. If you are uncertain of which approach to take our media planners will advise. Think about when in the day your target market and target audience will be listening and tailor your slots to their life and listening patterns.

  • Length of Campaign – most adverts are the same length – 30 seconds – and a typical campaign would be over one week. Sometimes however you may want to do a shorter period, a weekend promotion or a “winning weekend” are popular in raising awareness. If you have a larger budget, you may look to do a few weeks with your radio ad to really get your message and brand out there on the airwaves. For the best results, we tend to suggest a minimum of a week, however, a two-week campaign is ideal for a good amount of coverage.

  • Time of Slots - depending on what you are promoting, certain times of day may work better. Slots are broadly broken down into breakfast, day, evening (rush hour) and night. The most sought-after tend to be breakfast and evening as they have higher listeners. Again, have a think about when your target audience may be listening, or equally spread them throughout the day to hit a variety and cross-section of people. A spread tends to be the most typical approach by most advertisers but your product will guide you to the most suitable timings.

  • Radio Talk Ups and Radio Co-Promotions – as well as doing straight “air-time” you can also do what is called “talk-up” or “co-promotions”, this is where the DJs/presenters talk about a product. Often this can be a more creative approach. They are given a script and bullet points to mention so that they talk about the right things and are “on message”. Radio co-promos are often an informal way of getting your key information across. Sometimes stations can be picky about what services and products they do co-promotions with. Examples of co-promotions are when presenters talk about how “great” a film or theatre show is - when they may not have actually seen it! 

Simply drop us a message today and we will send over more specific information about radio advertising costs. 

Does Radio Advertising Work?

The simple answer is yes!

When you think about it, most people listen to the radio on a daily basis; in their homes, at work and also when driving, therefore it is a great way to reach a mass amount of people quickly. This mass reach is one of the main benefits; it can hit millions of people all at once. Most forms of marketing media (apart from TV advertising) cannot claim to achieve this, whilst radio adverts manage to do this at a fraction of the price of TV advertising.

However, even though a radio ad hits a huge number of listeners this isn’t untargeted as stations have different demographics e.g. younger people tend to listen to Hits/Capital FM, older listeners tend to tune into Smooth. Our teams will help match your product and message to the most suitable stations.

This targeting is the main reason radio advertising achieves brilliant results time after time and why radio advertising effectiveness is high; radio has high reach but wastage is reduced as these people are targetted. 

The value for money is another reason radio is popular with many advertisers and companies. 

Which Companies Typically Advertise on The Radio in SY8 4?

As radio listeners represent a great cross-section of society, advertising on radio works for most businesses and is a popular form of marketing employed by a range of companies from diverse industries. The most popular types of companies who advertise on radio through our teams include: 

If you would like to book a radio campaign or for us to propose a radio advertising campaign for you, contact us today for more information. 

Which Are The Top UK Radio Stations To Advertise On?

When thinking about which station to go for, put yourself in the mind of your potential customer and think “what station would they listen to”? Selecting the right station is the key to all successful campaigns.

The most popular campaigns we run are with: 

  • Capital/Hits FM advertising

  • Heart FM advertising

  • Smooth FM advertising

  • Classic FM advertising

  • Magic FM advertising

  • Absolute FM advertising

  • Local radio advertising

Contact us today for more information and advice about the above commercial radio stations and use radio to reach your target audience. 

Combination Marketing - Teaming Your Radio Adverts With Other Suitable Advertising Options

If you are looking to combine commercial radio with other options the below typically work well:  

  • Online - as people will hear your radio advert they are then likely to go online to find out more information. A strong online presence is, therefore, a good idea to supplement your campaign.

  • Social media marketing - similar to the benefits of online support, social media is often a good idea to use to back up your radio ads. 

  • Bus ads - bus ads or other forms of outdoor promotions are a great way to support radio, meaning that people get to see and hear what you have to offer. 

  • TV - the cherry on top of any marketing campaign - the power of TV is superb and can be targeted to regions making it more affordable than people often realise.

What Makes the Best Commerical Radio Adverts in Orleton?

With your radio advertising, you must remember that the audience can only listen to your product or service being described by words - they obviously can't see it -  this means you need to create an innovative advert which will catch their attention. Also, you don't have much time - 30 seconds is not a lot of time to describe what you are offering - so you must get to the point and be clear and concise. Sometimes catchy phrases and slogans work and a good sound bed can attract attention further - but also just being clear and direct is important; don't try and cram too much in.

To summarise we would say; try not to be too clever, as most listeners are doing other things - so get to the point and don't be too confusing. You just need to grab their attention and encourage them to seek more information at a later time.  

Can You Help Me Make a Radio Advert Or Do I Need to Supply One Direct?

Yes! 

Get in touch today and we can help you make your advert with our radio ad production team at a brilliant rate. When producing this for you we, of course, take into account best practices as outlined by the Radio Advertising Bureau (RAB). We will also help with script-writing, bed creation and finding a suitable voice-over artist to match with your individual needs.  Our top tip would be to get an “ear-catching” advert so that it stands out; something clear, catchy and to the point works best.  

Frequently Asked Questions about Advertising on the Radio

Here are the most popular questions we get asked:  

What does it cost to advertise on the radio? 

As we explore in the guide, the cost depends on a few factors including which stations you choose, the length of the campaign and the time of year. Many advertisers use radio as it offers great value for money. 

What does radio advertising mean? 

It's basically advertising on the radio using short pre-recorded adverts that are broadcast to a set pre-approved schedule. It's used by a wide range of businesses and brands due to it's proven success.  

How much is a 30-second radio ad? 

It depends on the station and the listenership, larger more commercial stations with more listeners cost more than smaller more local ones. 

Is radio advertising still effective? 

Very, its reasonable price tag and ability to reach a large number of people make it both highly effective and a firm favourite with a broad range of companies who are looking to increase profits or raise awareness. It's probably an under-used advertising medium, considering its great results. 

Contact Us

So, if you are looking for radio adverts in Orleton, look no further than us.

You can either let us know which commercial radio station you are interested or we will put together a proposal based on your budgets, aims and target audience. We can also supply you with more information on the advantages of radio advertising any other advice or information that you may need.

We look forward to hearing from you and working to get your product, brand or service on the airwaves!

Contact Us

Topics covered - radio advertising in SY8 4. 

We cover Orleton (Herefordshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for radio advertising
Aymestrey Kingsfield Cock Gate Isle of Rhea Adley Moor Greenhill Aulden Tarrington Common Common Hill The Forge Knapton Green The Leys Didley Goodrich Tyberton Priory Wood Leysters Pole Norton Wood Acton Beauchamp Mathon Phocle Green Newton Bromyard Downs Grantsfield Kingsland Little Hill Pow Green Risbury Longtown Bacton Nash Sutton Lakes Little Gorsley Lower Rabber Byford Hardwicke The Fording Cusop Fownhope Broad Green Pencoyd Marston Goodrich Cross Auberrow New Town Ruxton Green Crozen Upper Hamnish Moorcot Upper Marston Swinmore Common Norbridge Lower Broxwood Kentchurch Hyde Ash Ryeford Litmarsh The Vauld Newtown Sellack Boat Castle Frome Dilwyn Thornbury Lower Buckenhill Bowley Becknell Newton Farm Stretford Putson The Wymm Sellack Aston Ingham Birchall Ewyas Harold Tumpy Lakes Ledbury Hill-field Coxall Trewen Westhide Newton Yarkhill Headbrook Stagbatch Green Lane Withington Sugwas Pool Fawley Chapel Meer Common Tillington Streamford Portway Welshman's Lane Merrivale Ford Swainshill Moorfields Newton Birtley Hurstley Kynaston Brobury Canon Frome Pontshill Stoke Cross Batchfields Upper Town Shawl Rushall Preston Wynne College Hill Holme Lacy Veldo Canon Pyon Ailscroft New Street Todding Brinkley Hill Crow Hill Lucton Three Ashes Garway Hill Amberley Elton's Marsh Hales Bank Ridgeway Cross Brimfield Baron's Cross Newtown Orleton Common Kinton Walterstone Bredwardine Stoneyard Green Brilley Mountain Kinnersley Baysham Ross-on-Wye Crocker's Ash Eaton Bishop Pencraig Canon Bridge Preston Marsh Upper Lyde Chickward Pipe and Lyde Aconbury Ballingham Hill Ledgemoor Panks Bridge Parkway Sutton Marsh Upper Sapey King's Pyon The Bage Letton Orcop Hill Grafton Sandyway Nunnington Knill Yatton Weirend Winforton Bromyard Bagwyllydiart Bircher Winter's Cross Yazor Luntley Wormbridge Old Wharf Brilley Wayend Street Ryelands Llanrothal Lower Town Kington Stockton Marston Stannett Lower Bullingham Kerne Bridge Hartleton Lower Harpton Rushock Goose Pool West Lydiatt Richards Castle Little Hereford Tupsley Bishopstone Calver Hill Rowlestone Totnor Trolway Marlbrook Falcon Leys Hill Wootton Middleton Hunderton Hampton Bishop Millhalf Bartestree Munderfield Stocks Hopley's Green Hawkersland Cross Trelough Lea Ham Green Comberton Llanrosser Yarsop Brimfieldcross Stony Cross Holywell Michaelchurch Escley Moreton Lyde Cross Eaton Downton on the Rock Westbrook Perton Colwall Green Wellington Heath Old Forge Westfield Abbey Dore Wellington Marsh Upper Breinton Bradnor Green Bycross Fromington Crossway Waterloo Poolmill Kivernoll Carey Crowmoor Bicton Colwall Putley Halmond's Frome St Owen's Cross Lingen Rowland's Green Portway Grendon Green Ruckhall Penrhos Llanveynoe Brierley Buckton Upper Broxwood Winnal Common Poolpardon Coddington Flaggoners Green Foy Combe Moor Tedstone Wafer Aylton Wormbridge Common Durlow Common Stockingfield Mansel Lacy Little Garway Lower Lye Peterchurch Hagley Monkland Bromsash Little Dewchurch Byford Common Old Country Deerfold Hole-in-the Wall Maund Bryan Woonton Ash Orleton Llandinabo Lower Kinsham Stretton Sugwas Woolhope Cockshoot Edvin Loach Wofferwood Common Woods Eaves Walford Marlow Common Bach Perrystone Hill Pontrilas Dinedor Stanford Bishop Edwyn Ralph Ullingswick Burghill Stansbatch Brinsop Brockhampton Hill Gate Weobley Marsh Ashton Stapleton Breinton Common Wellington Callow Marsh Hildersley Little Marcle Kenchester The Knapp Mansell Gamage Sallys Pool Head Upper Hill Stretford Court Haven Sollers Hope Newman's Place Shelwick Lower Southfield The Cleaver Venn's Green Hamnish Clifford Letton Old Gore Hendre Whitney-on-Wye Chance's Pitch Brelston Green Lugwardine Cholstrey Broadway Lands Bodenham Beggars Ash Kimbolton Garway Little Merthyr Cradley Sapey Common Brinsop Common Bearwood Lyonshall Upper Hergest Hereford Upper Wellington Bobblestock White Stone Bolstone Archenfield Eardisley Brampton Bryan Dodmarsh Shirl Heath Cabal Gilfach Lower Welson Crumpton Hill Barton Court Ashfield Much Marcle Upper Dormington Lyne Down Three Crosses Donnington Ebnall Clodock The Weaven Portway Coughton Scotland Bank Tedstone Delamere Lugg Green Harewood End Upper Grove Common Hope Mansell Red Rail Bush Bank Putley Common Bull's Hill Prior's Frome Checkley Eastnor Titley Pen-allt Brockmanton Munstone Stanley Hill Huntington Flintsham Woonton Dorstone Bartonsham Lewis Wych Little London Blakemere Upper Colwall Newtown Newton Westhope Putley Green Sutton St Nicholas Bishops Frome Munsley Linton Wigmore Wilson Weston Wetmore Floodgates Evendine Huntington Hope under Dinmore Stoke Lacy Colwall Stone Hoarwithy Grendon Bishop Michaelchurch Bridge Sollers Rhydspence Catley Southfield Bradlow Humber Orcop Moreton on Lugg Leinthall Earls Logaston Hegdon Hill Urdimarsh Lower Green Dorstone Burley Gate Almeley Wootton Pontshill Marsh Arrow Green Cross Llyde Monnington on Wye Dinedor Camp Easthampton Hillhampton Pixley Kingstone Brookfield Netherton Ridge Hill St Margarets Byton Stowfield Lower Bearwood Loxter Elton Cold Green Clencher's Mill Elms Green Lower Wootton Claytons Saffron's Cross Twyford Common Monkhide Bleak Acre Whyle Westfields Ashley Moor Welsh Bicknor Evesbatch Biddlestone Fromes Hill Lower Maes-coed Little Cowarne Shelwick Green Whitchurch Acton Green Staunton on Wye The Parks Willersley Kingstone Great Brampton Newlands Ledicot Marlas Vowchurch Moorhampton Lower Egleton Sollers Dilwyn Bredenbury Meadow Green Even Pits St Weonards Ashperton Turnastone The Hundred Blackmarstone Field's Place Cobhall Common Westmoor Little Birch Stowe Hungerstone Norton Canon Holme Marsh Larport King's Acre Welsh Newton Common Wharton Widemarsh Broad Oak Ganarew Upper Wootton Llancloudy Cockyard Shobdon Moorend Cross Clehonger Upton Crews Alder's End Weston Beggard Upper Kinsham Burmarsh Almeley Penguithal Pudleston Callowside Moreton Jeffries Sunset Mortimer's Cross Beavan's Hill Portway Steen's Bridge Walford Waller's Green Woolhope Portfields Wacton Stoke Lane Upper Buckenhill Golder Field Leintwardine Stretford Pikestye Rodd Hurst Hill Hole The Moors Merbach Lulham Parkway Wood End Five Bridges Burrington Llangrove Birchend Covender Pencombe Stretton Grandison Woonton Eyton Woodbrook Horseway Head Whitbourne Uphampton Hatfield Broomy Hill Wylde Yarpole Dinedor Cross Upper Maes-coed Fine Street Preston on Wye Overross White Cross Netherton Upperton Collington Callow Stony Cross Eastwood Llangarron Hales Wood Park Gate Ruxton Walker's Green Mahollam Dukes Wilton Sarnesfield Walterstone Common Leysters Moor Park Pict's Cross Urishay Common Crizeley Tudorville Rotherwas Lower Breinton Altbough Burcher Rodd Upcott Hinton West Hill Tretire Hill of Eaton Upper Egleton Tillington Common Whitton Much Birch Symonds Yat West Bodenham Moor Eign Hill Archenfield Headland Lea Line Lower Hardwick Bishon Common Bridstow Combe Bringsty Common Much Dewchurch Elmdale Cobnash Staplow Winnal Hope's Rough Ivington Staunton on Arrow Upper Welson Bowley Town How Caple Treaddow Weston under Penyard Middleton on the Hill Welsh Newton Sapey Bridge Peterstow Lower Hergest Glewstone Crossway Wynds Point Munsley Green Stocking Ladyridge Ocle Pychard Bredward Bodenham Bank Clouds Howton Rudhall Madley Aston Crews Bowley Lane Sutton St Michael Much Cowarne Middle Maes-coed Pipe Aston Nextend Kilpeck Fiddler's Green Byton Hand Craswall Felton Grittlesend King's Thorn Ongar Street Howle Hill Stoke Prior Lawton Clock Mills Pen-y-Park Holmer Newton Upper Lye Bellamore Ryelands Leominster Shenmore Lower Burton Hom Green Thruxton Leinthall Starkes Brampton Abbotts Tarrington Pen-pwll-sond Weobley Turkey Tump Little Doward Moccas Aylestone Hill Wynn's Green Credenhill Crick's Green Limebrook Bosbury Bullinghope Eardisland Cornett Linley Green Lower Todding Lower Grove Common Buckcastle Hill Foxley Llanwarne Nupton Trumpet Dancing Green Nutfield Kerry's Gate Little Common Nokelane Head Trereece Haven Mordiford Vowchurch Common Franklands Gate Snodhill Whitechurch Maund Monmarsh Pembridge Stony Cross Dulas Clifford Bringewood Forge Docklow Munderfield Row Bailey Lane End Linton Hill White Rocks Upper Hardwick Upton Bishop Wormsley Allensmore The Heath High Lane Ballsgate Common Withington Marsh Marstow / Llanmartin Tidnor Barrelhill Green Kymin Wyson Greytree Birley The Marsh Red Hill Jug's Green Wolferlow Pentre-Jack Brick End Marden Broadmoor Common Little Brampton Great Doward Strangford Adforton Belmont Storridge Dormington Coldharbour Gorsley Common Shutton Ludstock Wormelow Tump Green Crize Stoke Edith West Town Kingswood The Riddle Luston Cophill Aston Little Tarrington Ballingham Enmore Field King's Caple Eau Withington Shucknall The Broad Symonds Yat