Radio Advertising in Pontshill

Get in touch

Radio Station Advertising in Pontshill

Radio advertising is a fantastic and cost-effective way to promote most brands, services and businesses on commercial radio stations.

Our experienced marketing teams work with major stations every day and can arrange advertising across the whole country. As well as large well-known stations we can also arrange adverts on smaller more local stations, which are well known and highly effective in their regions.

Popular stations reach millions of listeners daily. So, if you're looking for radio advertising for your company, look no further than us. We'll have your brand broadcasting on the airwaves in no time at all!

If you are interested in this popular form of marketing, please contact us today. We look forward to hearing from you and creating a radio advertising campaign to suit your needs. 

Most radio campaigns have a recommended minimum spend of £2000 to have a successful impact. 

Contact Us

What is Radio Station Advertising?

Put simply, radio advertising is a way to promote your product or service on commercial radio stations through the medium of short audio adverts (typically 30 seconds long). These radio adverts typically run in between songs, chat and news bulletins and are used by a range of companies due to their ability to reach a huge cross-section of society.

Radio ads are used for a variety of messages; from commercial selling through to public service messaging.

Radio costs are reasonable when compared to other forms of marketing, meaning that it subsequently achieves a great return on investment; this is one of its main advantages and why it is used time after time, week after week.  

If you would like free quotes contact us today.

Get a Quote

What is the Cost of Radio Advertising?

The factors which broadly determine the cost are outlined below:

  • Reach/Number of Listeners/Listenership – the more people who tune in to a radio station on a daily basis (and therefore the more likely to hear your radio advert) the more expensive it will be. Heart advertising costs and Hits/Capital radio advertising costs are obviously more expensive (as large commercial stations) than smaller local stations - but you would expect this because they have more listeners (so potentially more customers for you). So the option when choosing a station to advertise on is; do you want to hit lots of people in a wide area or a smaller but more select audience more locally?

  • Number of Slots – the more slots (number of radio adverts) you choose to have, the more expensive it will be. You may choose to do a couple of ads each day or want to go more “heavyweight” and do between 10-15 slots so that you are covering the majority of the day. If you are uncertain of which approach to take our media planners will advise. Think about when in the day your target market and target audience will be listening and tailor your slots to their life and listening patterns.

  • Length of Campaign – most adverts are the same length – 30 seconds – and a typical campaign would be over one week. Sometimes however you may want to do a shorter period, a weekend promotion or a “winning weekend” are popular in raising awareness. If you have a larger budget, you may look to do a few weeks with your radio ad to really get your message and brand out there on the airwaves. For the best results, we tend to suggest a minimum of a week, however, a two-week campaign is ideal for a good amount of coverage.

  • Time of Slots - depending on what you are promoting, certain times of day may work better. Slots are broadly broken down into breakfast, day, evening (rush hour) and night. The most sought-after tend to be breakfast and evening as they have higher listeners. Again, have a think about when your target audience may be listening, or equally spread them throughout the day to hit a variety and cross-section of people. A spread tends to be the most typical approach by most advertisers but your product will guide you to the most suitable timings.

  • Radio Talk Ups and Radio Co-Promotions – as well as doing straight “air-time” you can also do what is called “talk-up” or “co-promotions”, this is where the DJs/presenters talk about a product. Often this can be a more creative approach. They are given a script and bullet points to mention so that they talk about the right things and are “on message”. Radio co-promos are often an informal way of getting your key information across. Sometimes stations can be picky about what services and products they do co-promotions with. Examples of co-promotions are when presenters talk about how “great” a film or theatre show is - when they may not have actually seen it! 

Simply drop us a message today and we will send over more specific information about radio advertising costs. 

Does Radio Advertising Work?

The simple answer is yes!

When you think about it, most people listen to the radio on a daily basis; in their homes, at work and also when driving, therefore it is a great way to reach a mass amount of people quickly. This mass reach is one of the main benefits; it can hit millions of people all at once. Most forms of marketing media (apart from TV advertising) cannot claim to achieve this, whilst radio adverts manage to do this at a fraction of the price of TV advertising.

However, even though a radio ad hits a huge number of listeners this isn’t untargeted as stations have different demographics e.g. younger people tend to listen to Hits/Capital FM, older listeners tend to tune into Smooth. Our teams will help match your product and message to the most suitable stations.

This targeting is the main reason radio advertising achieves brilliant results time after time and why radio advertising effectiveness is high; radio has high reach but wastage is reduced as these people are targetted. 

The value for money is another reason radio is popular with many advertisers and companies. 

Which Companies Typically Advertise on The Radio in HR9 5?

As radio listeners represent a great cross-section of society, advertising on radio works for most businesses and is a popular form of marketing employed by a range of companies from diverse industries. The most popular types of companies who advertise on radio through our teams include: 

If you would like to book a radio campaign or for us to propose a radio advertising campaign for you, contact us today for more information. 

Which Are The Top UK Radio Stations To Advertise On?

When thinking about which station to go for, put yourself in the mind of your potential customer and think “what station would they listen to”? Selecting the right station is the key to all successful campaigns.

The most popular campaigns we run are with: 

  • Capital/Hits FM advertising

  • Heart FM advertising

  • Smooth FM advertising

  • Classic FM advertising

  • Magic FM advertising

  • Absolute FM advertising

  • Local radio advertising

Contact us today for more information and advice about the above commercial radio stations and use radio to reach your target audience. 

Combination Marketing - Teaming Your Radio Adverts With Other Suitable Advertising Options

If you are looking to combine commercial radio with other options the below typically work well:  

  • Online - as people will hear your radio advert they are then likely to go online to find out more information. A strong online presence is, therefore, a good idea to supplement your campaign.

  • Social media marketing - similar to the benefits of online support, social media is often a good idea to use to back up your radio ads. 

  • Bus ads - bus ads or other forms of outdoor promotions are a great way to support radio, meaning that people get to see and hear what you have to offer. 

  • TV - the cherry on top of any marketing campaign - the power of TV is superb and can be targeted to regions making it more affordable than people often realise.

What Makes the Best Commerical Radio Adverts in Pontshill?

With your radio advertising, you must remember that the audience can only listen to your product or service being described by words - they obviously can't see it -  this means you need to create an innovative advert which will catch their attention. Also, you don't have much time - 30 seconds is not a lot of time to describe what you are offering - so you must get to the point and be clear and concise. Sometimes catchy phrases and slogans work and a good sound bed can attract attention further - but also just being clear and direct is important; don't try and cram too much in.

To summarise we would say; try not to be too clever, as most listeners are doing other things - so get to the point and don't be too confusing. You just need to grab their attention and encourage them to seek more information at a later time.  

Can You Help Me Make a Radio Advert Or Do I Need to Supply One Direct?

Yes! 

Get in touch today and we can help you make your advert with our radio ad production team at a brilliant rate. When producing this for you we, of course, take into account best practices as outlined by the Radio Advertising Bureau (RAB). We will also help with script-writing, bed creation and finding a suitable voice-over artist to match with your individual needs.  Our top tip would be to get an “ear-catching” advert so that it stands out; something clear, catchy and to the point works best.  

Frequently Asked Questions about Advertising on the Radio

Here are the most popular questions we get asked:  

What does it cost to advertise on the radio? 

As we explore in the guide, the cost depends on a few factors including which stations you choose, the length of the campaign and the time of year. Many advertisers use radio as it offers great value for money. 

What does radio advertising mean? 

It's basically advertising on the radio using short pre-recorded adverts that are broadcast to a set pre-approved schedule. It's used by a wide range of businesses and brands due to it's proven success.  

How much is a 30-second radio ad? 

It depends on the station and the listenership, larger more commercial stations with more listeners cost more than smaller more local ones. 

Is radio advertising still effective? 

Very, its reasonable price tag and ability to reach a large number of people make it both highly effective and a firm favourite with a broad range of companies who are looking to increase profits or raise awareness. It's probably an under-used advertising medium, considering its great results. 

Contact Us

So, if you are looking for radio adverts in Pontshill, look no further than us.

You can either let us know which commercial radio station you are interested or we will put together a proposal based on your budgets, aims and target audience. We can also supply you with more information on the advantages of radio advertising any other advice or information that you may need.

We look forward to hearing from you and working to get your product, brand or service on the airwaves!

Contact Us

Topics covered - radio advertising in HR9 5. 

We cover Pontshill (Herefordshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for radio advertising
Michaelchurch Escley Dukes Lower Hergest Waller's Green Wood End Kingswood Hales Wood Old Forge Newtown Upper Wootton Westfields Risbury Beggars Ash Hatfield Llanrosser Humber Stoneyard Green Ailscroft Cholstrey Tedstone Wafer Llanveynoe Ledbury Combe Moor Headbrook Ledicot Stony Cross Birchall Pow Green Portway Upper Colwall Westbrook King's Thorn Howle Hill Clock Mills Stowe Wormbridge Common Middleton Woonton Ash Bircher Checkley Newtown Donnington Ashton Shirl Heath Coddington Bromyard Downs Ewyas Harold Hampton Bishop Falcon Hendre Sutton St Nicholas Dormington Dodmarsh Lower Buckenhill Bowley Lane Preston Marsh Much Dewchurch Hyde Ash Aston Crews Norton Wood Newtown Vowchurch Common Little London Sapey Common Rowlestone Thornbury Linton Eardisley Aconbury Bredenbury Nash White Stone Litmarsh West Hill Upper Kinsham Crossway Lulham Horseway Head Hom Green Lower Breinton Fine Street Newton Clouds Aylton Shobdon Tupsley Hole-in-the Wall Pipe Aston Downton on the Rock Parkway Marston Stannett Canon Bridge Pencombe Cobhall Common Moreton on Lugg Clehonger Hurstley Hegdon Hill Enmore Field Stretford Red Hill Weobley Marsh Yarpole Hill-field Bridge Sollers Deerfold Brinsop Newton Craswall Hungerstone Kynaston Whitechurch Maund Dorstone Trelough Evendine Lower Green Turnastone Ballingham Treaddow Baysham Upper Sapey Leintwardine Moccas Pikestye Byton The Hundred Panks Bridge Little Merthyr Wylde Poolpardon Ongar Street Bowley Trumpet Old Gore Trolway Welshman's Lane Cock Gate Portfields Linley Green The Marsh Hill Hole Stoke Edith Tidnor Green Lane Huntington Callowside Stockton Stockingfield Garway Hill Norton Canon Munstone Altbough Hopley's Green St Owen's Cross Red Rail Goodrich Cross Crumpton Hill Moorhampton Orleton Common Little Garway Amberley Ashley Moor Poolmill Pudleston Evesbatch Moorend Cross Holywell Preston on Wye Great Brampton The Broad Wormbridge Middle Maes-coed Hartleton Kingsland Ganarew Moorcot Brockhampton Upcott Letton Bringsty Common Byford Twyford Common Ruckhall Ledgemoor Common Bach Aylestone Hill Crow Hill Llandinabo The Riddle Eign Hill Newlands Lewis Wych Marstow / Llanmartin Fromington Llangrove Yarsop Wharton Mortimer's Cross Widemarsh Claytons Welsh Newton Aston West Lydiatt Hunderton Bridstow Bycross Lingen Llancloudy Lower Grove Common Trereece Rodd Hurst Bullinghope Newton Weston Beggard Hagley Bradnor Green The Bage The Cleaver Lyde Cross Goose Pool Bearwood Hildersley Pict's Cross Michaelchurch Belmont Hope under Dinmore The Leys Munsley Alder's End Bredwardine Lower Wootton Letton Pontshill Marsh Portway Ryeford Tudorville Logaston Putley Green Titley Lower Burton Weirend Walterstone Common Cobnash Venn's Green Newman's Place Castle Frome Lea Line Sutton Lakes Dinedor Camp Callow Marsh Thruxton Whitton Upton Crews St Weonards Leinthall Starkes Fromes Hill Even Pits Lower Bearwood Allensmore Ryelands Shucknall Five Bridges Ashperton Richards Castle Tarrington Birley Three Ashes Fawley Chapel Meadow Green Stoke Cross Penrhos Bush Bank Storridge Little Tarrington Lower Town Harewood End West Town Aulden Swainshill Broad Green Ballsgate Common Winforton Kimbolton Eau Withington Adforton Symonds Yat West Portway Shutton Moorfields Ford Newton Byford Common Garway Stansbatch Winter's Cross Brimfield Monkhide Sollers Hope Moreton Field's Place Rowland's Green Glewstone Yazor Credenhill Flaggoners Green Bringewood Forge Portway Lucton Haven Acton Green Greenhill Llangarron Cornett Pentre-Jack Priory Wood Kingstone Crossway Eaton Bishop Grantsfield Colwall Green High Lane Whitchurch Ocle Pychard Halmond's Frome Leysters Pole Bartonsham Strangford Staplow Docklow Knill Monkland Wynds Point Floodgates Kilpeck Lower Lye Llanrothal Barrelhill Green Stony Cross Crizeley Coldharbour Shawl Marston The Weaven Eastwood Elton Newton Farm Pen-pwll-sond Bobblestock Canon Pyon Whyle Hawkersland Cross Buckcastle Hill The Parks Archenfield Merrivale King's Caple Clodock Upper Broxwood Moreton Jeffries Elmdale Loxter Brampton Abbotts Brick End White Cross Callow Lower Broxwood Three Crosses Rodd Colwall Broad Oak Little Marcle Sellack Batchfields Elton's Marsh Todding Leinthall Earls Turkey Tump Burrington Brampton Bryan Perrystone Hill Lower Kinsham Uphampton Haven Westhope Leys Hill Baron's Cross Kerne Bridge Staunton on Wye Hardwicke Dorstone King's Acre Lea Broadmoor Common Bleak Acre Brilley Orcop Hill Stretford Court Upper Hergest Park Gate Crick's Green Cold Green Lower Harpton Woonton Totnor Felton Acton Beauchamp Kivernoll Much Cowarne Birtley Lyne Down Marlas Bull's Hill Durlow Common Eardisland Common Hill Eastnor Eaton Golder Field Foy Covender Fownhope Walford Bishops Frome Ridgeway Cross Trewen Stretton Sugwas Kington Elms Green Wellington Heath Upper Dormington Hales Bank Putley Common Goodrich Ludstock Upper Marston Edwyn Ralph Woolhope Cockshoot Luntley Little Dewchurch Stoke Prior Swinmore Common Little Hereford Bosbury Stretford Munderfield Row Sapey Bridge Rhydspence Upper Town Crocker's Ash Green Crize Middleton on the Hill Pembridge Maund Bryan Wormelow Tump Prior's Frome Kerry's Gate College Hill Ebnall Fiddler's Green Hamnish Clifford Pontrilas Tarrington Common Colwall Stone Luston Orcop Mansell Gamage Rotherwas Wofferwood Common Munderfield Stocks Wayend Street Dilwyn Sandyway Bacton Jug's Green Munsley Green The Forge Aston Ingham Dancing Green Stoke Lane Sunset Pontshill Lugwardine Upper Hamnish Sarnesfield Pool Head Archenfield Pencoyd Byton Hand Adley Moor Ladyridge Weston under Penyard Dinedor Whitbourne Bishon Common Little Common Bartestree Cross Llyde Birchend Westhide Monnington on Wye Howton Little Gorsley Chickward Kentchurch Foxley Lower Maes-coed Cusop Sutton St Michael Wynn's Green Eyton Upper Lyde Perton Bailey Lane End Collington Old Country Merbach Wilton Marlbrook Hill of Eaton Steen's Bridge Blackmarstone Bodenham Madley Burley Gate Lugg Green Marden Cabal Lower Welson Dinedor Cross Wootton Streamford The Wymm Kymin Marlow The Fording Rushock Upper Egleton Lower Todding Bromsash Lower Southfield Little Cowarne Wellington Bagwyllydiart Burmarsh Blakemere Limebrook Withington Marsh Grendon Bishop Stapleton Wellington Marsh Stanley Hill Tyberton Kingsfield Dulas Whitney-on-Wye Ruxton Green Ivington Shenmore Sutton Marsh Breinton Common Welsh Newton Common Kinnersley Larport Brelston Green Stanford Bishop Westmoor Old Wharf Hillhampton Walker's Green Willersley Phocle Green Bicton Upper Grove Common Lawton Hope's Rough Brobury Leominster Upper Welson Orleton The Knapp Gorsley Common Nextend Peterchurch Urishay Common Brinsop Common Arrow Green Overross Woodbrook Mahollam Easthampton Cradley Ruxton Canon Frome Becknell Ballingham Hill Much Marcle Catley Southfield Broomy Hill Pencraig Ryelands Combe Greytree Hinton Sellack Boat Mansel Lacy Newton St Margarets Crozen Almeley Aymestrey Millhalf Pixley Leysters Wormsley Gilfach Little Doward Brookfield Upper Breinton Nutfield Franklands Gate Yarkhill Peterstow Stowfield Didley Knapton Green Vowchurch Hope Mansell Mordiford Putson Winnal Woods Eaves Lower Egleton Snodhill Little Birch Nunnington Little Brampton Sallys Symonds Yat Stretton Grandison Yatton Saffron's Cross Hill Gate Bromyard Stoke Lacy The Vauld Shelwick Bowley Town Westfield Broadway Lands Putley Nokelane Head Auberrow Netherton New Street Shelwick Green Holme Lacy Kingstone Preston Wynne Great Doward Longtown Headland Nupton Woonton Biddlestone Brierley Much Birch Lyonshall Weobley Clencher's Mill Lower Hardwick Wetmore Welsh Bicknor Mathon Barton Court How Caple Linton Hill Bishopstone Tretire Chance's Pitch Scotland Bank Comberton Edvin Loach Walterstone Burghill Bellamore Ullingswick Brockmanton Upper Hardwick Ross-on-Wye Walford Coxall Upper Buckenhill Upton Bishop Moor Park Llanwarne Hoarwithy Rushall Weston Stony Cross Ashfield Wigmore Kenchester White Rocks Upper Maes-coed Crowmoor Burcher Lower Bullingham Brimfieldcross Upper Wellington Stocking Bolstone Holme Marsh Waterloo Bredward Tillington Almeley Wootton Pipe and Lyde Cockyard Veldo Ridge Hill Beavan's Hill Wolferlow Sugwas Pool Huntington Grittlesend Rudhall Hereford Flintsham Buckton Lower Rabber Upper Hill Clifford Carey Calver Hill Grafton Meer Common Pen-y-Park Norbridge King's Pyon Kinton Urdimarsh Coughton Penguithal Wyson Abbey Dore Staunton on Arrow Netherton Bradlow Wacton Winnal Common Little Hill Brinkley Hill Withington Sollers Dilwyn Ham Green New Town Tedstone Delamere Upper Lye Stagbatch Wilson Pen-allt Grendon Green Bodenham Moor Brilley Mountain Monmarsh Parkway Holmer Isle of Rhea The Moors Bodenham Bank The Heath Tumpy Lakes Woolhope Upperton Cophill Tillington Common