Radio Advertising in Saffron's Cross

Get in touch

Radio Station Advertising in Saffron's Cross

Radio advertising is a fantastic and cost-effective way to promote most brands, services and businesses on commercial radio stations.

Our experienced marketing teams work with major stations every day and can arrange advertising across the whole country. As well as large well-known stations we can also arrange adverts on smaller more local stations, which are well known and highly effective in their regions.

Popular stations reach millions of listeners daily. So, if you're looking for radio advertising for your company, look no further than us. We'll have your brand broadcasting on the airwaves in no time at all!

If you are interested in this popular form of marketing, please contact us today. We look forward to hearing from you and creating a radio advertising campaign to suit your needs. 

Most radio campaigns have a recommended minimum spend of £2000 to have a successful impact. 

Contact Us

What is Radio Station Advertising?

Put simply, radio advertising is a way to promote your product or service on commercial radio stations through the medium of short audio adverts (typically 30 seconds long). These radio adverts typically run in between songs, chat and news bulletins and are used by a range of companies due to their ability to reach a huge cross-section of society.

Radio ads are used for a variety of messages; from commercial selling through to public service messaging.

Radio costs are reasonable when compared to other forms of marketing, meaning that it subsequently achieves a great return on investment; this is one of its main advantages and why it is used time after time, week after week.  

If you would like free quotes contact us today.

Get a Quote

What is the Cost of Radio Advertising?

The factors which broadly determine the cost are outlined below:

  • Reach/Number of Listeners/Listenership – the more people who tune in to a radio station on a daily basis (and therefore the more likely to hear your radio advert) the more expensive it will be. Heart advertising costs and Hits/Capital radio advertising costs are obviously more expensive (as large commercial stations) than smaller local stations - but you would expect this because they have more listeners (so potentially more customers for you). So the option when choosing a station to advertise on is; do you want to hit lots of people in a wide area or a smaller but more select audience more locally?

  • Number of Slots – the more slots (number of radio adverts) you choose to have, the more expensive it will be. You may choose to do a couple of ads each day or want to go more “heavyweight” and do between 10-15 slots so that you are covering the majority of the day. If you are uncertain of which approach to take our media planners will advise. Think about when in the day your target market and target audience will be listening and tailor your slots to their life and listening patterns.

  • Length of Campaign – most adverts are the same length – 30 seconds – and a typical campaign would be over one week. Sometimes however you may want to do a shorter period, a weekend promotion or a “winning weekend” are popular in raising awareness. If you have a larger budget, you may look to do a few weeks with your radio ad to really get your message and brand out there on the airwaves. For the best results, we tend to suggest a minimum of a week, however, a two-week campaign is ideal for a good amount of coverage.

  • Time of Slots - depending on what you are promoting, certain times of day may work better. Slots are broadly broken down into breakfast, day, evening (rush hour) and night. The most sought-after tend to be breakfast and evening as they have higher listeners. Again, have a think about when your target audience may be listening, or equally spread them throughout the day to hit a variety and cross-section of people. A spread tends to be the most typical approach by most advertisers but your product will guide you to the most suitable timings.

  • Radio Talk Ups and Radio Co-Promotions – as well as doing straight “air-time” you can also do what is called “talk-up” or “co-promotions”, this is where the DJs/presenters talk about a product. Often this can be a more creative approach. They are given a script and bullet points to mention so that they talk about the right things and are “on message”. Radio co-promos are often an informal way of getting your key information across. Sometimes stations can be picky about what services and products they do co-promotions with. Examples of co-promotions are when presenters talk about how “great” a film or theatre show is - when they may not have actually seen it! 

Simply drop us a message today and we will send over more specific information about radio advertising costs. 

Does Radio Advertising Work?

The simple answer is yes!

When you think about it, most people listen to the radio on a daily basis; in their homes, at work and also when driving, therefore it is a great way to reach a mass amount of people quickly. This mass reach is one of the main benefits; it can hit millions of people all at once. Most forms of marketing media (apart from TV advertising) cannot claim to achieve this, whilst radio adverts manage to do this at a fraction of the price of TV advertising.

However, even though a radio ad hits a huge number of listeners this isn’t untargeted as stations have different demographics e.g. younger people tend to listen to Hits/Capital FM, older listeners tend to tune into Smooth. Our teams will help match your product and message to the most suitable stations.

This targeting is the main reason radio advertising achieves brilliant results time after time and why radio advertising effectiveness is high; radio has high reach but wastage is reduced as these people are targetted. 

The value for money is another reason radio is popular with many advertisers and companies. 

Which Companies Typically Advertise on The Radio in HR1 3?

As radio listeners represent a great cross-section of society, advertising on radio works for most businesses and is a popular form of marketing employed by a range of companies from diverse industries. The most popular types of companies who advertise on radio through our teams include: 

If you would like to book a radio campaign or for us to propose a radio advertising campaign for you, contact us today for more information. 

Which Are The Top UK Radio Stations To Advertise On?

When thinking about which station to go for, put yourself in the mind of your potential customer and think “what station would they listen to”? Selecting the right station is the key to all successful campaigns.

The most popular campaigns we run are with: 

  • Capital/Hits FM advertising

  • Heart FM advertising

  • Smooth FM advertising

  • Classic FM advertising

  • Magic FM advertising

  • Absolute FM advertising

  • Local radio advertising

Contact us today for more information and advice about the above commercial radio stations and use radio to reach your target audience. 

Combination Marketing - Teaming Your Radio Adverts With Other Suitable Advertising Options

If you are looking to combine commercial radio with other options the below typically work well:  

  • Online - as people will hear your radio advert they are then likely to go online to find out more information. A strong online presence is, therefore, a good idea to supplement your campaign.

  • Social media marketing - similar to the benefits of online support, social media is often a good idea to use to back up your radio ads. 

  • Bus ads - bus ads or other forms of outdoor promotions are a great way to support radio, meaning that people get to see and hear what you have to offer. 

  • TV - the cherry on top of any marketing campaign - the power of TV is superb and can be targeted to regions making it more affordable than people often realise.

What Makes the Best Commerical Radio Adverts in Saffron's Cross?

With your radio advertising, you must remember that the audience can only listen to your product or service being described by words - they obviously can't see it -  this means you need to create an innovative advert which will catch their attention. Also, you don't have much time - 30 seconds is not a lot of time to describe what you are offering - so you must get to the point and be clear and concise. Sometimes catchy phrases and slogans work and a good sound bed can attract attention further - but also just being clear and direct is important; don't try and cram too much in.

To summarise we would say; try not to be too clever, as most listeners are doing other things - so get to the point and don't be too confusing. You just need to grab their attention and encourage them to seek more information at a later time.  

Can You Help Me Make a Radio Advert Or Do I Need to Supply One Direct?

Yes! 

Get in touch today and we can help you make your advert with our radio ad production team at a brilliant rate. When producing this for you we, of course, take into account best practices as outlined by the Radio Advertising Bureau (RAB). We will also help with script-writing, bed creation and finding a suitable voice-over artist to match with your individual needs.  Our top tip would be to get an “ear-catching” advert so that it stands out; something clear, catchy and to the point works best.  

Frequently Asked Questions about Advertising on the Radio

Here are the most popular questions we get asked:  

What does it cost to advertise on the radio? 

As we explore in the guide, the cost depends on a few factors including which stations you choose, the length of the campaign and the time of year. Many advertisers use radio as it offers great value for money. 

What does radio advertising mean? 

It's basically advertising on the radio using short pre-recorded adverts that are broadcast to a set pre-approved schedule. It's used by a wide range of businesses and brands due to it's proven success.  

How much is a 30-second radio ad? 

It depends on the station and the listenership, larger more commercial stations with more listeners cost more than smaller more local ones. 

Is radio advertising still effective? 

Very, its reasonable price tag and ability to reach a large number of people make it both highly effective and a firm favourite with a broad range of companies who are looking to increase profits or raise awareness. It's probably an under-used advertising medium, considering its great results. 

Contact Us

So, if you are looking for radio adverts in Saffron's Cross, look no further than us.

You can either let us know which commercial radio station you are interested or we will put together a proposal based on your budgets, aims and target audience. We can also supply you with more information on the advantages of radio advertising any other advice or information that you may need.

We look forward to hearing from you and working to get your product, brand or service on the airwaves!

Contact Us

Topics covered - radio advertising in HR1 3. 

We cover Saffron's Cross (Herefordshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for radio advertising
Upper Kinsham Hartleton Bartonsham Crumpton Hill Norton Wood Hillhampton Cornett Lower Welson Five Bridges Venn's Green Prior's Frome Broad Green Kenchester Millhalf Moor Park Mathon Leinthall Starkes Pembridge Foxley Grendon Bishop Bringsty Common Llandinabo Stoke Edith Brockmanton Crick's Green Wormsley Urdimarsh West Town Michaelchurch Staunton on Wye Trereece Trewen Middleton on the Hill Tidnor Monmarsh Moorfields Clehonger Wormbridge Ashley Moor Westbrook Wylde Dinedor Camp Longtown Bleak Acre Westhide Pixley Willersley Walker's Green Yazor Rodd Dancing Green Tyberton Hopley's Green Sollers Hope Brierley Canon Bridge Deerfold Ledgemoor Sandyway Lea Kentchurch Upper Maes-coed Alder's End Ganarew Crocker's Ash Aconbury Holme Marsh Much Dewchurch Wayend Street Abbey Dore Stoke Lacy Donnington Brinkley Hill Winforton Winnal The Vauld Upper Lyde Cold Green Nash Putley Thruxton Stretford Moreton Jeffries Luston Byton Hand Golder Field Cradley Lyde Cross Stretton Grandison Shobdon Hegdon Hill Wellington Marsh Hawkersland Cross Barton Court Upper Colwall Aylestone Hill Aulden Coxall Bowley Litmarsh Upper Wootton Burrington Ewyas Harold Richards Castle Wynds Point Little Marcle Yarsop Lower Harpton Penrhos Rushock Acton Beauchamp Waterloo Upton Crews Brimfield Parkway Eyton Kinnersley Bowley Lane Craswall Walford Baysham Elton Wormbridge Common The Broad Horseway Head Kingswood Didley Wacton Upper Wellington Broadmoor Common Hatfield Bullinghope White Rocks Sarnesfield Winnal Common Limebrook Hales Bank The Wymm West Lydiatt Brilley Adforton Birchend Wharton Bircher Bagwyllydiart Bredenbury Welshman's Lane Lingen Mordiford Stretton Sugwas Moorend Cross Grittlesend Staunton on Arrow Eaton Bishop Crozen Marstow / Llanmartin Mansel Lacy Bartestree Pen-allt Green Crize Bodenham Moor Little Gorsley Hill-field Old Country The Marsh Symonds Yat Peterchurch Hill of Eaton Amberley Orcop Ailscroft Beavan's Hill Walterstone Common Ladyridge Whitechurch Maund Tretire Brick End Upcott Canon Pyon Dormington Much Birch Sutton Lakes Clodock Hope Mansell Grafton Eardisland Scotland Bank Lyne Down Bodenham Strangford Woonton Ash Hill Hole Eaton Brobury Whyle The Heath Byford Common Headland Aylton Preston Marsh Bush Bank Shawl Fine Street Whitchurch Preston on Wye Flaggoners Green Perton Claytons Eau Withington Green Lane Sollers Dilwyn Lower Egleton Harewood End Twyford Common Kimbolton Mortimer's Cross Ruxton Bromsash Old Wharf Pencoyd Yarpole St Owen's Cross Canon Frome Newton Crossway Almeley Checkley Bredwardine Clouds Grendon Green Archenfield Parkway Barrelhill Green Easthampton Hoarwithy Peterstow Foy Walford Lower Wootton Becknell West Hill Howton Sallys Flintsham Munstone Upper Town Carey Portfields Rhydspence Garway Bromyard Lower Kinsham Meer Common Old Gore Rudhall Broomy Hill Michaelchurch Escley Shelwick Marston Stannett Cock Gate Woodbrook Kington Crowmoor Stowe Newlands Hampton Bishop Bringewood Forge Ashperton Poolpardon Pow Green Evendine Almeley Wootton Breinton Common Nextend Much Marcle Hole-in-the Wall Stoke Cross Kerne Bridge Upper Egleton Meadow Green Kingstone Lower Hergest Wootton Monnington on Wye Fromington Buckton Adley Moor Much Cowarne Stoke Lane Whitney-on-Wye Nunnington Little London Whitbourne Pen-pwll-sond Waller's Green Birtley Hurstley Coughton Bredward Priory Wood Marlow Red Hill White Cross Even Pits Brinsop Bishops Frome Perrystone Hill Hildersley Newtown Falcon Garway Hill Bridstow Rodd Hurst Hope under Dinmore Ridgeway Cross Tedstone Wafer Birley Netherton Upper Hergest The Leys Stanford Bishop Hinton Lower Grove Common Todding Dodmarsh Llanveynoe Sutton St Michael Bowley Town Ongar Street Cusop Woods Eaves Greytree Munderfield Stocks Fawley Chapel Swinmore Common Stowfield Sapey Bridge Callow Marsh Clencher's Mill Veldo Lulham Ocle Pychard Lower Buckenhill Westhope Rowland's Green Snodhill Linley Green Stanley Hill Ryelands Ivington Baron's Cross Mansell Gamage Upper Hardwick Leinthall Earls Wofferwood Common Ludstock Weston under Penyard Wilton Ballingham The Cleaver Leysters Sunset Pict's Cross Hardwicke Lower Broxwood Newtown Leys Hill Shucknall Marlbrook Whitton The Bage Ballingham Hill Thornbury Poolmill Lower Hardwick Aston Ingham Upper Lye Trumpet Biddlestone Holywell Storridge Upperton Huntington Luntley Norbridge Shenmore Bobblestock Pontshill Maund Bryan Pencraig Dulas Ullingswick Wood End Three Crosses Burghill Knapton Green Red Rail The Weaven Tedstone Delamere Marston Munderfield Row Brampton Abbotts Edwyn Ralph Stony Cross Withington Marsh Franklands Gate Nokelane Head Wyson Cross Llyde Credenhill Bellamore Auberrow Overross Lower Burton King's Pyon Comberton Tillington Common The Forge Woonton Grantsfield Stagbatch Newtown Trolway Tupsley Wigmore Kerry's Gate Fiddler's Green Rotherwas Chickward Acton Green Hom Green Upper Grove Common Newton Brampton Bryan Catley Southfield Netherton Little Brampton Durlow Common Putley Green Newman's Place Stoke Prior Ledbury Middle Maes-coed Llangarron Lugwardine Loxter Lea Line Lower Bearwood Cophill Upper Broxwood Preston Wynne Penguithal Brimfieldcross High Lane Colwall Green Coddington Sutton St Nicholas Kilpeck Linton Hill Lower Lye Wellington Fromes Hill Byford Linton Little Doward Byton Bradlow Portway Ashton Rowlestone Stapleton Tumpy Lakes Kivernoll Wynn's Green Merbach Glewstone Hyde Ash Burcher Marden King's Caple Archenfield Fownhope Bailey Lane End Eardisley Upper Hamnish Lawton Ruckhall Aston Crews Steen's Bridge Munsley Bridge Sollers Stretford Pontshill Marsh College Hill Hope's Rough Letton Stoneyard Green Orleton Common Woolhope Monkland Swainshill Lower Breinton Westfield Goodrich Cross Combe Moor Dukes Ryelands Brinsop Common Moorhampton Ashfield Crizeley Batchfields Upper Hill Stony Cross Totnor Clock Mills Little Merthyr Eign Hill Risbury Bradnor Green Winter's Cross Marlas Moorcot Burley Gate Tarrington St Weonards Sellack Boat Larport Westmoor Hales Wood Elms Green Welsh Newton Common Jug's Green Pool Head Pikestye Pentre-Jack Dilwyn Walterstone Panks Bridge Stony Cross Sellack How Caple New Street Llangrove Eastwood Lower Rabber Upper Sapey Sugwas Pool King's Acre Withington Calver Hill Knill Tarrington Common Common Bach Monkhide Little Dewchurch Bolstone Bishon Common Madley Allensmore Urishay Common Arrow Green Little Hereford Wormelow Tump Shirl Heath Welsh Bicknor Little Common Elmdale Moreton on Lugg Eastnor Headbrook Wilson Uphampton Stockingfield Llanrothal Ledicot Weston Beggard Ross-on-Wye Wolferlow Middleton The Hundred Weston Brilley Mountain New Town Upper Dormington Hamnish Clifford Ebnall Llanrosser Little Tarrington Goose Pool Lower Bullingham Hagley Halmond's Frome Great Doward Yarkhill Huntington Cobhall Common Letton Ridge Hill Broadway Lands Collington Leintwardine Field's Place Cholstrey Weobley Turnastone Callow Three Ashes The Fording Lugg Green Lower Southfield Newton Greenhill White Stone Bromyard Downs Coldharbour Enmore Field Pipe Aston Leominster Bacton Little Garway Titley Vowchurch Bodenham Bank Floodgates Callowside Goodrich Old Forge Newton Farm Stretford Court Putson Tudorville Bishopstone Ham Green Dinedor Nupton Hereford Bicton Kinton Cabal Lucton Burmarsh Portway Llanwarne Dinedor Cross Sutton Marsh Bull's Hill Holme Lacy Rushall Crow Hill Kynaston Munsley Green Park Gate Hendre Saffron's Cross Isle of Rhea Lower Green Bosbury Pudleston Kingstone Ryeford Lower Todding Welsh Newton Covender Altbough Widemarsh Brelston Green Evesbatch Llancloudy Elton's Marsh Kingsland Broad Oak Wetmore Great Brampton Newton Mahollam Blackmarstone Symonds Yat West Belmont Turkey Tump Howle Hill Bycross Aston Orleton Buckcastle Hill Weobley Marsh Hungerstone Combe Pen-y-Park Phocle Green Woolhope Cockshoot Lower Maes-coed Downton on the Rock Lyonshall Norton Canon Sapey Common Beggars Ash Little Hill Shelwick Green Castle Frome Haven Gorsley Common Yatton Logaston Vowchurch Common Stockton Lower Town Leysters Pole Orcop Hill Aymestrey Colwall Stone Cockyard Upton Bishop Stocking Birchall The Knapp Portway The Moors Cobnash Common Hill Hill Gate Blakemere Pontrilas Dorstone Kingsfield Tillington Portway Dorstone Upper Welson Brookfield Ruxton Green Moreton Crossway Holmer Bearwood Gilfach Moccas Lewis Wych Edvin Loach Upper Breinton The Parks St Margarets Brockhampton Pipe and Lyde Felton Woonton Upper Buckenhill Merrivale Hunderton Shutton Haven Weirend Wellington Heath Putley Common Little Cowarne Ballsgate Common Streamford Nutfield Colwall Docklow Newton Stansbatch King's Thorn Chance's Pitch Kymin Treaddow Clifford Pencombe Humber Upper Marston Westfields The Riddle Staplow Little Birch Ford Trelough