Radio Advertising in Winter's Cross

Get in touch

Radio Station Advertising in Winter's Cross

Radio advertising is a fantastic and cost-effective way to promote most brands, services and businesses on commercial radio stations.

Our experienced marketing teams work with major stations every day and can arrange advertising across the whole country. As well as large well-known stations we can also arrange adverts on smaller more local stations, which are well known and highly effective in their regions.

Popular stations reach millions of listeners daily. So, if you're looking for radio advertising for your company, look no further than us. We'll have your brand broadcasting on the airwaves in no time at all!

If you are interested in this popular form of marketing, please contact us today. We look forward to hearing from you and creating a radio advertising campaign to suit your needs. 

Most radio campaigns have a recommended minimum spend of £2000 to have a successful impact. 

Contact Us

What is Radio Station Advertising?

Put simply, radio advertising is a way to promote your product or service on commercial radio stations through the medium of short audio adverts (typically 30 seconds long). These radio adverts typically run in between songs, chat and news bulletins and are used by a range of companies due to their ability to reach a huge cross-section of society.

Radio ads are used for a variety of messages; from commercial selling through to public service messaging.

Radio costs are reasonable when compared to other forms of marketing, meaning that it subsequently achieves a great return on investment; this is one of its main advantages and why it is used time after time, week after week.  

If you would like free quotes contact us today.

Get a Quote

What is the Cost of Radio Advertising?

The factors which broadly determine the cost are outlined below:

  • Reach/Number of Listeners/Listenership – the more people who tune in to a radio station on a daily basis (and therefore the more likely to hear your radio advert) the more expensive it will be. Heart advertising costs and Hits/Capital radio advertising costs are obviously more expensive (as large commercial stations) than smaller local stations - but you would expect this because they have more listeners (so potentially more customers for you). So the option when choosing a station to advertise on is; do you want to hit lots of people in a wide area or a smaller but more select audience more locally?

  • Number of Slots – the more slots (number of radio adverts) you choose to have, the more expensive it will be. You may choose to do a couple of ads each day or want to go more “heavyweight” and do between 10-15 slots so that you are covering the majority of the day. If you are uncertain of which approach to take our media planners will advise. Think about when in the day your target market and target audience will be listening and tailor your slots to their life and listening patterns.

  • Length of Campaign – most adverts are the same length – 30 seconds – and a typical campaign would be over one week. Sometimes however you may want to do a shorter period, a weekend promotion or a “winning weekend” are popular in raising awareness. If you have a larger budget, you may look to do a few weeks with your radio ad to really get your message and brand out there on the airwaves. For the best results, we tend to suggest a minimum of a week, however, a two-week campaign is ideal for a good amount of coverage.

  • Time of Slots - depending on what you are promoting, certain times of day may work better. Slots are broadly broken down into breakfast, day, evening (rush hour) and night. The most sought-after tend to be breakfast and evening as they have higher listeners. Again, have a think about when your target audience may be listening, or equally spread them throughout the day to hit a variety and cross-section of people. A spread tends to be the most typical approach by most advertisers but your product will guide you to the most suitable timings.

  • Radio Talk Ups and Radio Co-Promotions – as well as doing straight “air-time” you can also do what is called “talk-up” or “co-promotions”, this is where the DJs/presenters talk about a product. Often this can be a more creative approach. They are given a script and bullet points to mention so that they talk about the right things and are “on message”. Radio co-promos are often an informal way of getting your key information across. Sometimes stations can be picky about what services and products they do co-promotions with. Examples of co-promotions are when presenters talk about how “great” a film or theatre show is - when they may not have actually seen it! 

Simply drop us a message today and we will send over more specific information about radio advertising costs. 

Does Radio Advertising Work?

The simple answer is yes!

When you think about it, most people listen to the radio on a daily basis; in their homes, at work and also when driving, therefore it is a great way to reach a mass amount of people quickly. This mass reach is one of the main benefits; it can hit millions of people all at once. Most forms of marketing media (apart from TV advertising) cannot claim to achieve this, whilst radio adverts manage to do this at a fraction of the price of TV advertising.

However, even though a radio ad hits a huge number of listeners this isn’t untargeted as stations have different demographics e.g. younger people tend to listen to Hits/Capital FM, older listeners tend to tune into Smooth. Our teams will help match your product and message to the most suitable stations.

This targeting is the main reason radio advertising achieves brilliant results time after time and why radio advertising effectiveness is high; radio has high reach but wastage is reduced as these people are targetted. 

The value for money is another reason radio is popular with many advertisers and companies. 

Which Companies Typically Advertise on The Radio in HR9 6?

As radio listeners represent a great cross-section of society, advertising on radio works for most businesses and is a popular form of marketing employed by a range of companies from diverse industries. The most popular types of companies who advertise on radio through our teams include: 

If you would like to book a radio campaign or for us to propose a radio advertising campaign for you, contact us today for more information. 

Which Are The Top UK Radio Stations To Advertise On?

When thinking about which station to go for, put yourself in the mind of your potential customer and think “what station would they listen to”? Selecting the right station is the key to all successful campaigns.

The most popular campaigns we run are with: 

  • Capital/Hits FM advertising

  • Heart FM advertising

  • Smooth FM advertising

  • Classic FM advertising

  • Magic FM advertising

  • Absolute FM advertising

  • Local radio advertising

Contact us today for more information and advice about the above commercial radio stations and use radio to reach your target audience. 

Combination Marketing - Teaming Your Radio Adverts With Other Suitable Advertising Options

If you are looking to combine commercial radio with other options the below typically work well:  

  • Online - as people will hear your radio advert they are then likely to go online to find out more information. A strong online presence is, therefore, a good idea to supplement your campaign.

  • Social media marketing - similar to the benefits of online support, social media is often a good idea to use to back up your radio ads. 

  • Bus ads - bus ads or other forms of outdoor promotions are a great way to support radio, meaning that people get to see and hear what you have to offer. 

  • TV - the cherry on top of any marketing campaign - the power of TV is superb and can be targeted to regions making it more affordable than people often realise.

What Makes the Best Commerical Radio Adverts in Winter's Cross?

With your radio advertising, you must remember that the audience can only listen to your product or service being described by words - they obviously can't see it -  this means you need to create an innovative advert which will catch their attention. Also, you don't have much time - 30 seconds is not a lot of time to describe what you are offering - so you must get to the point and be clear and concise. Sometimes catchy phrases and slogans work and a good sound bed can attract attention further - but also just being clear and direct is important; don't try and cram too much in.

To summarise we would say; try not to be too clever, as most listeners are doing other things - so get to the point and don't be too confusing. You just need to grab their attention and encourage them to seek more information at a later time.  

Can You Help Me Make a Radio Advert Or Do I Need to Supply One Direct?

Yes! 

Get in touch today and we can help you make your advert with our radio ad production team at a brilliant rate. When producing this for you we, of course, take into account best practices as outlined by the Radio Advertising Bureau (RAB). We will also help with script-writing, bed creation and finding a suitable voice-over artist to match with your individual needs.  Our top tip would be to get an “ear-catching” advert so that it stands out; something clear, catchy and to the point works best.  

Frequently Asked Questions about Advertising on the Radio

Here are the most popular questions we get asked:  

What does it cost to advertise on the radio? 

As we explore in the guide, the cost depends on a few factors including which stations you choose, the length of the campaign and the time of year. Many advertisers use radio as it offers great value for money. 

What does radio advertising mean? 

It's basically advertising on the radio using short pre-recorded adverts that are broadcast to a set pre-approved schedule. It's used by a wide range of businesses and brands due to it's proven success.  

How much is a 30-second radio ad? 

It depends on the station and the listenership, larger more commercial stations with more listeners cost more than smaller more local ones. 

Is radio advertising still effective? 

Very, its reasonable price tag and ability to reach a large number of people make it both highly effective and a firm favourite with a broad range of companies who are looking to increase profits or raise awareness. It's probably an under-used advertising medium, considering its great results. 

Contact Us

So, if you are looking for radio adverts in Winter's Cross, look no further than us.

You can either let us know which commercial radio station you are interested or we will put together a proposal based on your budgets, aims and target audience. We can also supply you with more information on the advantages of radio advertising any other advice or information that you may need.

We look forward to hearing from you and working to get your product, brand or service on the airwaves!

Contact Us

Topics covered - radio advertising in HR9 6. 

We cover Winter's Cross (Herefordshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for radio advertising
Orcop Downton on the Rock Yarkhill Upper Kinsham Upper Wootton Callow Marsh Upper Hergest Clencher's Mill Bringsty Common Pudleston Upper Town Brockmanton Brilley Mountain Bredwardine Sapey Common Tarrington Westfield Monmarsh Upper Grove Common Upper Lye The Leys Rodd Hurst Lower Harpton Middleton on the Hill Baysham Ruckhall Poolpardon Floodgates Millhalf Meadow Green Tidnor Ryelands Collington Goose Pool Middleton Bodenham Pontshill Catley Southfield Lower Egleton The Weaven Lower Bullingham The Knapp Wilson Coddington Moor Park Becknell Middle Maes-coed Pentre-Jack Newton Kington Longtown Barrelhill Green Sunset Thruxton Little Tarrington Bowley Lane Broadmoor Common Norton Canon Lyne Down Wacton Rushall Birley Steen's Bridge Elms Green Moccas Ridge Hill Michaelchurch Escley Kingsfield Risbury Hawkersland Cross Stowfield Byford Jug's Green Urdimarsh Ledgemoor Credenhill Newtown Whitney-on-Wye Chickward Little London Three Crosses Bodenham Bank Altbough Leominster Hope Mansell Enmore Field Stretton Sugwas Shucknall Aconbury Pict's Cross Stretford Didley Perton Strangford Broadway Lands Ham Green Comberton Bredenbury Upper Breinton St Owen's Cross Urishay Common Michaelchurch West Town Greenhill Westhope Belmont Lower Welson Winnal Common Flintsham Upper Wellington Pipe Aston Trumpet Nunnington Turkey Tump Shelwick Green Dormington Ocle Pychard Holme Marsh Lower Town Little Hereford Stretford Court Callowside Newton Symonds Yat West The Parks Bull's Hill Lower Kinsham Woodbrook Adforton Broad Green Ross-on-Wye Aston Ingham Weston Beggard Penrhos Craswall Park Gate Colwall Titley Ballingham Nutfield Westbrook Foxley St Margarets Fawley Chapel Stanley Hill Brelston Green Common Bach Elton's Marsh Woolhope Cockshoot Linton Dorstone Kentchurch Brookfield Donnington Headland Dulas Mansel Lacy Turnastone Huntington Canon Pyon Deerfold Marstow / Llanmartin Little Birch Clodock Howle Hill Lower Wootton Pikestye Little Cowarne Weirend Acton Beauchamp Lower Todding The Heath Tudorville Cholstrey Bartonsham Auberrow Old Wharf Brick End Rudhall Coughton Carey Nextend Old Country Lower Burton Wormbridge Common Wormsley Byford Common King's Caple Baron's Cross Wylde Wyson White Cross Breinton Common Field's Place Ashton Swainshill Withington Hardwicke Cockyard Bringewood Forge Brinkley Hill Knapton Green Newton Farm Yarpole Munderfield Stocks Withington Marsh Orleton Common Bridstow Goodrich Litmarsh Vowchurch Common Fiddler's Green Peterstow Ridgeway Cross Bromsash Larport Brinsop Marlas Norton Wood Ruxton Green Symonds Yat Ruxton Coxall Bredward Shobdon Leinthall Starkes Burcher Eaton Bishop Red Rail Lugg Green Marden Upper Sapey Venn's Green Tyberton Callow Llangarron Hatfield Sutton St Nicholas Upper Dormington Elton Archenfield Docklow Streamford Little Brampton Brimfield Bradlow Pow Green Garway Hill Pencraig Putley Common Lugwardine Snodhill Penguithal The Broad Yarsop Biddlestone Knill Sellack Much Dewchurch Shelwick Hegdon Hill Ailscroft Arrow Green Gorsley Common Newman's Place Lower Southfield Sollers Dilwyn Parkway Meer Common Kivernoll Bromyard Kinnersley Veldo Monkhide Weston under Penyard Winter's Cross Almeley Wootton Portway Lower Buckenhill Moreton Jeffries Bicton Wellington Marsh Walterstone Dinedor Portway Lyde Cross Netherton Birtley Newlands Lyonshall Much Cowarne Bosbury Woods Eaves Upper Broxwood The Bage Grantsfield Newton Bircher Fromes Hill Hill-field Limebrook The Fording Felton Llanrosser Luntley Kingstone Linton Hill Orcop Hill Green Crize Moreton Wilton King's Pyon Mansell Gamage Archenfield Sapey Bridge Marston Stannett Saffron's Cross Upper Buckenhill The Riddle Lingen Great Brampton St Weonards Sutton Lakes Rowland's Green Upper Hill Monkland Crossway Welsh Bicknor Swinmore Common Hill of Eaton Bodenham Moor Fromington Wormbridge Staunton on Wye Bycross Vowchurch Nash Colwall Stone Brimfieldcross Allensmore Crowmoor Newtown Trelough Grendon Bishop Whitechurch Maund Fine Street Todding Five Bridges Dukes Wellington Heath Kimbolton Woonton Clouds The Vauld Pencombe Thornbury Coldharbour Lower Hergest The Cleaver Grendon Green Ballingham Hill Winnal Lower Rabber Moorcot Grafton The Forge Kinton Pixley Shawl Hales Bank Lower Breinton Bishops Frome Cophill High Lane Combe Moor Llanveynoe Netherton Storridge Upper Marston Nokelane Head Edwyn Ralph Cobnash Preston Wynne Lawton Three Ashes Broomy Hill Tretire Stapleton Preston Marsh Much Marcle Birchall Wayend Street Wynds Point Lower Grove Common Bleak Acre Stoke Lacy Merbach Aymestrey Even Pits Lower Lye Horseway Head Putley Green Clehonger Aylestone Hill Bishon Common Bowley Town Pen-allt Trolway Burmarsh Mordiford Clifford Munsley Green Stowe Rhydspence Hampton Bishop Crumpton Hill Dorstone Whyle Little Hill Lewis Wych Madley Weston Almeley Peterchurch Cold Green Bullinghope Merrivale Ewyas Harold Crow Hill Lower Green Cornett Falcon Marlbrook Stoke Cross Moorfields Ongar Street Amberley Westfields New Street Brierley Wofferwood Common Lower Broxwood Munderfield Row Clock Mills Hill Gate Aston Crews Castle Frome Ryeford Mahollam Grittlesend Gilfach Trereece Crozen Upcott Cobhall Common Llancloudy Little Doward Adley Moor Whitton Green Lane Birchend Pontshill Marsh Crizeley Letton Newton Beavan's Hill Hom Green Marston Chance's Pitch Moorend Cross Twyford Common Stagbatch Ashley Moor Ledicot Moreton on Lugg Hopley's Green Leintwardine Munstone Beggars Ash Bridge Sollers Preston on Wye Llandinabo Blakemere Brockhampton Tarrington Common Covender Brinsop Common Walford Bartestree Aylton Cradley Evesbatch Ivington Leinthall Earls Little Merthyr Canon Frome Common Hill Stoneyard Green Easthampton Canon Bridge Stansbatch Dodmarsh West Hill Woonton Pen-pwll-sond Dinedor Cross Stoke Edith Wellington Scotland Bank Bowley Staplow Putson Stony Cross Red Hill Totnor Lea Burley Gate Whitchurch Burrington Stoke Lane Aulden Isle of Rhea Garway Llangrove Little Dewchurch Rowlestone Ledbury Llanwarne Westhide Panks Bridge Prior's Frome Sugwas Pool Lulham Munsley Staunton on Arrow Waller's Green Portway Putley Rodd Kingswood Hillhampton Bush Bank Humber Portway College Hill Sellack Boat Wetmore Holmer Hill Hole Loxter Stockton Ullingswick Upper Welson Overross Perrystone Hill Portfields Fownhope Pembridge Bacton King's Thorn Kenchester Stretford Rushock Eardisley Norbridge Ashfield Stoke Prior Ludstock Stocking Pool Head Bobblestock Holme Lacy Sollers Hope Tumpy Lakes Lea Line Upper Maes-coed King's Acre Bolstone Winforton Elmdale Durlow Common Old Forge Stretton Grandison Ballsgate Common Huntington Richards Castle Sutton St Michael Shutton Pencoyd Kingsland Harewood End Yatton Cock Gate How Caple Haven Batchfields The Hundred Wynn's Green Newtown Lucton Kymin Combe Waterloo Hoarwithy Kingstone Woonton Ash Hildersley Walford Walterstone Common Newton Ford Pipe and Lyde Uphampton Hunderton Shirl Heath Welsh Newton Acton Green Little Gorsley Checkley Pen-y-Park Hamnish Clifford Upper Egleton Letton Bellamore Abbey Dore Sutton Marsh Phocle Green Yazor Rotherwas Brampton Bryan Golder Field Stanford Bishop Upper Hamnish Priory Wood Hole-in-the Wall Franklands Gate Colwall Green Upton Crews Trewen Ashperton Logaston Hungerstone Upper Lyde Barton Court Cabal Leysters Pole Westmoor Hope under Dinmore Eaton Buckton Much Birch Little Common The Moors Eyton Calver Hill Tedstone Wafer Bailey Lane End Hagley Blackmarstone Sallys Hope's Rough Tillington Common Poolmill Kilpeck Crossway Eign Hill Marlow Welsh Newton Common Bromyard Downs Claytons Kynaston West Lydiatt Shenmore Bishopstone Woolhope Tupsley Buckcastle Hill Aston Edvin Loach Howton Haven Treaddow Hyde Ash Broad Oak Hales Wood Hereford Foy Alder's End Upper Hardwick Linley Green Orleton Old Gore Pontrilas Glewstone Leys Hill Luston Upper Colwall Little Garway Flaggoners Green Stony Cross Hartleton Leysters Burghill Weobley Widemarsh Headbrook Kerne Bridge Hurstley Lower Hardwick New Town Monnington on Wye Kerry's Gate Cusop Great Doward Mortimer's Cross Llanrothal The Wymm Byton Hand Cross Llyde Tedstone Delamere Whitbourne Mathon Holywell Crocker's Ash Nupton Brilley Byton Wigmore Dinedor Camp Moorhampton Lower Bearwood Bearwood Brampton Abbotts Wootton Sarnesfield Eastwood Dilwyn Ryelands Stony Cross Halmond's Frome White Rocks Ebnall Eastnor Eau Withington Ladyridge Stockingfield Upton Bishop Maund Bryan Hendre Wolferlow Bradnor Green Evendine Goodrich Cross Willersley Eardisland Upperton Wood End Ganarew Parkway Sandyway Weobley Marsh Crick's Green The Marsh Bagwyllydiart Greytree Walker's Green Little Marcle Dancing Green White Stone Tillington Brobury Wharton Lower Maes-coed Hinton Wormelow Tump Welshman's Lane