Radio Advertising in Thorley

Get in touch

Radio Station Advertising in Thorley

Radio advertising is a fantastic and cost-effective way to promote most brands, services and businesses on commercial radio stations.

Our experienced marketing teams work with major stations every day and can arrange advertising across the whole country. As well as large well-known stations we can also arrange adverts on smaller more local stations, which are well known and highly effective in their regions.

Popular stations reach millions of listeners daily. So, if you're looking for radio advertising for your company, look no further than us. We'll have your brand broadcasting on the airwaves in no time at all!

If you are interested in this popular form of marketing, please contact us today. We look forward to hearing from you and creating a radio advertising campaign to suit your needs. 

Most radio campaigns have a recommended minimum spend of £2000 to have a successful impact. 

Contact Us

What is Radio Station Advertising?

Put simply, radio advertising is a way to promote your product or service on commercial radio stations through the medium of short audio adverts (typically 30 seconds long). These radio adverts typically run in between songs, chat and news bulletins and are used by a range of companies due to their ability to reach a huge cross-section of society.

Radio ads are used for a variety of messages; from commercial selling through to public service messaging.

Radio costs are reasonable when compared to other forms of marketing, meaning that it subsequently achieves a great return on investment; this is one of its main advantages and why it is used time after time, week after week.  

If you would like free quotes contact us today.

Get a Quote

What is the Cost of Radio Advertising?

The factors which broadly determine the cost are outlined below:

  • Reach/Number of Listeners/Listenership – the more people who tune in to a radio station on a daily basis (and therefore the more likely to hear your radio advert) the more expensive it will be. Heart advertising costs and Hits/Capital radio advertising costs are obviously more expensive (as large commercial stations) than smaller local stations - but you would expect this because they have more listeners (so potentially more customers for you). So the option when choosing a station to advertise on is; do you want to hit lots of people in a wide area or a smaller but more select audience more locally?

  • Number of Slots – the more slots (number of radio adverts) you choose to have, the more expensive it will be. You may choose to do a couple of ads each day or want to go more “heavyweight” and do between 10-15 slots so that you are covering the majority of the day. If you are uncertain of which approach to take our media planners will advise. Think about when in the day your target market and target audience will be listening and tailor your slots to their life and listening patterns.

  • Length of Campaign – most adverts are the same length – 30 seconds – and a typical campaign would be over one week. Sometimes however you may want to do a shorter period, a weekend promotion or a “winning weekend” are popular in raising awareness. If you have a larger budget, you may look to do a few weeks with your radio ad to really get your message and brand out there on the airwaves. For the best results, we tend to suggest a minimum of a week, however, a two-week campaign is ideal for a good amount of coverage.

  • Time of Slots - depending on what you are promoting, certain times of day may work better. Slots are broadly broken down into breakfast, day, evening (rush hour) and night. The most sought-after tend to be breakfast and evening as they have higher listeners. Again, have a think about when your target audience may be listening, or equally spread them throughout the day to hit a variety and cross-section of people. A spread tends to be the most typical approach by most advertisers but your product will guide you to the most suitable timings.

  • Radio Talk Ups and Radio Co-Promotions – as well as doing straight “air-time” you can also do what is called “talk-up” or “co-promotions”, this is where the DJs/presenters talk about a product. Often this can be a more creative approach. They are given a script and bullet points to mention so that they talk about the right things and are “on message”. Radio co-promos are often an informal way of getting your key information across. Sometimes stations can be picky about what services and products they do co-promotions with. Examples of co-promotions are when presenters talk about how “great” a film or theatre show is - when they may not have actually seen it! 

Simply drop us a message today and we will send over more specific information about radio advertising costs. 

Does Radio Advertising Work?

The simple answer is yes!

When you think about it, most people listen to the radio on a daily basis; in their homes, at work and also when driving, therefore it is a great way to reach a mass amount of people quickly. This mass reach is one of the main benefits; it can hit millions of people all at once. Most forms of marketing media (apart from TV advertising) cannot claim to achieve this, whilst radio adverts manage to do this at a fraction of the price of TV advertising.

However, even though a radio ad hits a huge number of listeners this isn’t untargeted as stations have different demographics e.g. younger people tend to listen to Hits/Capital FM, older listeners tend to tune into Smooth. Our teams will help match your product and message to the most suitable stations.

This targeting is the main reason radio advertising achieves brilliant results time after time and why radio advertising effectiveness is high; radio has high reach but wastage is reduced as these people are targetted. 

The value for money is another reason radio is popular with many advertisers and companies. 

Which Companies Typically Advertise on The Radio in CM23 4?

As radio listeners represent a great cross-section of society, advertising on radio works for most businesses and is a popular form of marketing employed by a range of companies from diverse industries. The most popular types of companies who advertise on radio through our teams include: 

If you would like to book a radio campaign or for us to propose a radio advertising campaign for you, contact us today for more information. 

Which Are The Top UK Radio Stations To Advertise On?

When thinking about which station to go for, put yourself in the mind of your potential customer and think “what station would they listen to”? Selecting the right station is the key to all successful campaigns.

The most popular campaigns we run are with: 

  • Capital/Hits FM advertising

  • Heart FM advertising

  • Smooth FM advertising

  • Classic FM advertising

  • Magic FM advertising

  • Absolute FM advertising

  • Local radio advertising

Contact us today for more information and advice about the above commercial radio stations and use radio to reach your target audience. 

Combination Marketing - Teaming Your Radio Adverts With Other Suitable Advertising Options

If you are looking to combine commercial radio with other options the below typically work well:  

  • Online - as people will hear your radio advert they are then likely to go online to find out more information. A strong online presence is, therefore, a good idea to supplement your campaign.

  • Social media marketing - similar to the benefits of online support, social media is often a good idea to use to back up your radio ads. 

  • Bus ads - bus ads or other forms of outdoor promotions are a great way to support radio, meaning that people get to see and hear what you have to offer. 

  • TV - the cherry on top of any marketing campaign - the power of TV is superb and can be targeted to regions making it more affordable than people often realise.

What Makes the Best Commerical Radio Adverts in Thorley?

With your radio advertising, you must remember that the audience can only listen to your product or service being described by words - they obviously can't see it -  this means you need to create an innovative advert which will catch their attention. Also, you don't have much time - 30 seconds is not a lot of time to describe what you are offering - so you must get to the point and be clear and concise. Sometimes catchy phrases and slogans work and a good sound bed can attract attention further - but also just being clear and direct is important; don't try and cram too much in.

To summarise we would say; try not to be too clever, as most listeners are doing other things - so get to the point and don't be too confusing. You just need to grab their attention and encourage them to seek more information at a later time.  

Can You Help Me Make a Radio Advert Or Do I Need to Supply One Direct?

Yes! 

Get in touch today and we can help you make your advert with our radio ad production team at a brilliant rate. When producing this for you we, of course, take into account best practices as outlined by the Radio Advertising Bureau (RAB). We will also help with script-writing, bed creation and finding a suitable voice-over artist to match with your individual needs.  Our top tip would be to get an “ear-catching” advert so that it stands out; something clear, catchy and to the point works best.  

Frequently Asked Questions about Advertising on the Radio

Here are the most popular questions we get asked:  

What does it cost to advertise on the radio? 

As we explore in the guide, the cost depends on a few factors including which stations you choose, the length of the campaign and the time of year. Many advertisers use radio as it offers great value for money. 

What does radio advertising mean? 

It's basically advertising on the radio using short pre-recorded adverts that are broadcast to a set pre-approved schedule. It's used by a wide range of businesses and brands due to it's proven success.  

How much is a 30-second radio ad? 

It depends on the station and the listenership, larger more commercial stations with more listeners cost more than smaller more local ones. 

Is radio advertising still effective? 

Very, its reasonable price tag and ability to reach a large number of people make it both highly effective and a firm favourite with a broad range of companies who are looking to increase profits or raise awareness. It's probably an under-used advertising medium, considering its great results. 

Contact Us

So, if you are looking for radio adverts in Thorley, look no further than us.

You can either let us know which commercial radio station you are interested or we will put together a proposal based on your budgets, aims and target audience. We can also supply you with more information on the advantages of radio advertising any other advice or information that you may need.

We look forward to hearing from you and working to get your product, brand or service on the airwaves!

Contact Us

Topics covered - radio advertising in CM23 4. 

We cover Thorley (Hertfordshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for radio advertising
Ayot St Lawrence Upwick Green Albury End Nether Street Great Munden Kelshall Hook's Cross Ashbrook Church End Deacons Hill Sunnyside Bamville Wood Therfield Leverstock Green Bengeo Lilley Cuffley Thorley Houses Sarratt Cow Roast Babbs Green Shephall Tea Green Roe Green Bell Bar Dudswell West Hyde New Mill Woodcock Hill Hitchin Crabbs Green Hastoe Fields End Gosmore Leavesden Green Buntingford Great Gaddesden Hogpits Bottom Bendish Nup End Green Peartree Potters Bar Clapgate Shaftenhoe End Water End Stapleford Barleycroft End Wheathampstead Watford Birch Green Bury End Marshalswick Wilstone Mill End Nast Hyde Spellbrook Barkway St Stephens Roe End Temple End Harmer Green Sandon Great Offley Puckeridge Kingswood Mackerye End Digswell Thorley Wash Chapmore End Amwell Langley Chipperfield Adeyfield Nuthampstead London Colney Gorhambury Old Town Cupid Green Rye Park Wood End Frogmore End Sergehill Luffenhall West End Ayres End Titmore Green Holwell Wyddial Walkern Latchford The Willows Hunsdon Hatching Green Childwick Green Cradle End Birchwood Driver's End Green Street Hall Grove Chandler's Cross Waltham Cross Pimlico Lea Valley Bushey Heath Westwick Row Broken Green South Mimms Chipping Colney Heath Thundridge Shootersway Poynders End Little Offley Puttenham Hammond Street Danesbury Bower Heath Gubblecote Fishers Green Water End Patchetts Green Church End Newgate Street Mangrove Green Lucas End The Flints Tylers Causeway Old Hatfield Hertford Roestock Wigginton Bottom Churchgate Helham Green Todd's Green Bozen Green Welwyn Garden City Hoddesdon Smug Oak Green End Aston End Levens Green Northchurch Ayot St Peter Potters Crouch Clothall Common Black Green Watford Heath Slip End Bassus Green Westmill Frogmore Gravesend Thorley Street Nettleden Cumberlow Green Brent Pelham Hoo End Northaw Valley Temple Dinsley Patient End Micklefield Green Weston Nasty Bourne End New Greens Hunsdonbury Apsley Harpenden Common Tring Wharf Nomansland Batchworth Langley End Perry Green Walnuttree Green Bulbourne Lower Titmore Green Little Almshoe Standon Green End Thorley Warren's Green Whippendell Bottom Kitts End Knebworth Panshanger Mill Green Smallford Howe Green Bedmond Woodside Daw's End Wormley West End Bury Green Hay Green Bury Green Brook End Harpenden Brickendon North Watford South Oxhey Chapel Croft Warners End Church End Rickmansworth Garston Dancers Hill Anstey Kings Langley Cherry Green Commonwood St Margarets Hockerill Berkhamsted Turnford Wallington Sherrardspark Frogmore Marshalls Heath Newsells Bramfield Ridge Hatfield Hyde Cadwell Colliers End Moneyhill Winkwell Hartham Letty Green Stocking Pelham Potten End Hertingfordbury Burn's Green Cooper's Green Hall's Green New Town Bovingdon North Mymms Heronsgate Flamstead End Norton Wigginton Walsworth Rusling End High Cross Staines Green Nash Mills Braughing St Albans Broad Colney Hare Street Ley Green Marshmoor Darley Hall Pirton Little Heath Reed End Datchworth Little Gaddesden Bernards Heath Grovehill Tower Hill Oxhey Rableyheath Rooks Nest The Ryde The Folly Poplars Belsize Sopwell Caldecote Hill Essendon Oakfield Broadgreen Wood St Julians Little Tring Tyttenhanger Well End Pine Hurst Eastwick Tonwell Sacombe Loudwater Snow End Hickman's Hill Ellenbrook Church End Hammerfield Epping Green Ickleford Chiswell Green Barley Munden Mardleybury Little Hormead Clothall The Swillett Bullen's Green Perry Green Carpenders Park Hitchin Hill Bennetts End Cottered Green End Gadebridge Welwyn Handside South Hatfield Ware Willian Datchworth Green Rossway Park High Wych Painter's Green The Camp Moor Green How Wood Green End Hexton Cold Christmas Washall Green Sarratt Bottom Green End Batford Blackmore End Dassels Cheverell's Green Little Hadham Bishop's Stortford Spitalbrook Sawbridgeworth Letchworth Woodhall The Heath Redcoats Green Piper's End Broxbourne Childwick Bury Great Amwell High Leigh Burge End Westbrook Hay Markyate Codicote Bottom Shenley Rosedale Allen's Green Ganwick Corner Long Marston Great Wymondley Park Street Bulstrode Youngsbury Woolmer Green Digswell Water West Watford Ayot Green Digswell Park Stanstead Abbotts Bedwell Reed Much Hadham The Folly East End Lower Green Wandon End Labby Green Hemel Hempstead Burnham Green Maple Cross Bull's Green Lower Woodside Paynes End Tolmers Napsbury Trims Green Lower Green Hatfield Bushey Snailswell Radwell Hailey King's Walden Croxley Green Stevenage Broadwater Trowley Bottom St Ippolyts Barwick Ford Breachwood Green Aspenden Cromer Flaunden Great Hormead Cokenach Hatfield Garden Village Shilley Green Batlers Green Baldock Symonds Green Bayford Napsbury Park Astrope Bucks Hill Abbots Langley Buckland Gustard Wood Chells Manor The Frythe Charlton Northaw Woollensbrook Holdbrook Batchworth Heath Upper Dunsley Patmore Heath Albury Hudnall Cockernhoe Kimpton Cole Green Rushden Newtown Fiddler's Hill Little Wymondley Jockey End Norcott Hill Newnham Brookmans Park Kettle Green Cromer Hyde Purwell Counters End Cheshunt Mill End Codicote New Ground Meriden Waterdale The Node Waterford Kinsbourne Green Holywell Swanley Bar Gilston Park Clay End East End Green Old Knebworth Eastbury Old Hall Green Baker's End Tring Langleybury Hadham Cross Boxmoor Highfield High Cross Ardeley Ashwell Oxlease Whitwell Redbourn Bentley Heath Cheapside Colney Street Wareside Wellpond Green Hadham Ford Townsend Letchmore Heath Ashwell End Pin Green Radlett Piccotts End Lemsford Meesden Flamstead Southern Green Hertford Heath Puttock's End Bragbury End Tewin Wood Westland Green Wakeley Felden Wymondley Bury Green End Rush Green Haldens Wormleybury Hebing End South-end Jersey Farm Aston Smith's End Tewin Langley Bottom Wildhill Moor Park Welham Green Oaklands Dane End Hudnall Corner Ringshall Stanborough Frithsden Newhall Green St Paul's Walden Two Waters Redhill Old Bricket Wood Hunton Bridge Appspond Little Berkhamsted Roe Green Chorleywood Goff's Oak Lincoln Hill Sandridge Bricket Wood West Leith Graveley Haultwick Rucklers Lane Coleman Green Park Corner Nobland Green Round Bush The Rookery Sacombe Green Presdales Aldenham St Ibbs Tringford Watton at Stone Caldecote Whempstead Throcking Wormley Royston Benington Woodside Chorleywood Bottom Hinxworth Monks Green Leasey Bridge Peters Green Wilstone Green Corner Hall Pottersheath Easthall Porter's End Widford Kemprow Ansells End Shenleybury Green Street Gilston Damask Green Friar's Wash Sleapshyde Chaulden Hay Street Wadesmill Shaw Green Paradise Standon Preston Rush Green Bromley Redbournbury Borehamwood Fleetville Westmill Braughing Friars Bygrave Barwick Elstree Aldbury Green Tye Furneux Pelham Hare Street Chorleywood West Venus Hill Ballingdon Bottom Broadoak End Chells Pouchen End