Radio Advertising in Merton

Get in touch

Radio Station Advertising in Merton

Radio advertising is a fantastic and cost-effective way to promote most brands, services and businesses on commercial radio stations.

Our experienced marketing teams work with major stations every day and can arrange advertising across the whole country. As well as large well-known stations we can also arrange adverts on smaller more local stations, which are well known and highly effective in their regions.

Popular stations reach millions of listeners daily. So, if you're looking for radio advertising for your company, look no further than us. We'll have your brand broadcasting on the airwaves in no time at all!

If you are interested in this popular form of marketing, please contact us today. We look forward to hearing from you and creating a radio advertising campaign to suit your needs. 

Most radio campaigns have a recommended minimum spend of £2000 to have a successful impact. 

Contact Us

What is Radio Station Advertising?

Put simply, radio advertising is a way to promote your product or service on commercial radio stations through the medium of short audio adverts (typically 30 seconds long). These radio adverts typically run in between songs, chat and news bulletins and are used by a range of companies due to their ability to reach a huge cross-section of society.

Radio ads are used for a variety of messages; from commercial selling through to public service messaging.

Radio costs are reasonable when compared to other forms of marketing, meaning that it subsequently achieves a great return on investment; this is one of its main advantages and why it is used time after time, week after week.  

If you would like free quotes contact us today.

Get a Quote

What is the Cost of Radio Advertising?

The factors which broadly determine the cost are outlined below:

  • Reach/Number of Listeners/Listenership – the more people who tune in to a radio station on a daily basis (and therefore the more likely to hear your radio advert) the more expensive it will be. Heart advertising costs and Hits/Capital radio advertising costs are obviously more expensive (as large commercial stations) than smaller local stations - but you would expect this because they have more listeners (so potentially more customers for you). So the option when choosing a station to advertise on is; do you want to hit lots of people in a wide area or a smaller but more select audience more locally?

  • Number of Slots – the more slots (number of radio adverts) you choose to have, the more expensive it will be. You may choose to do a couple of ads each day or want to go more “heavyweight” and do between 10-15 slots so that you are covering the majority of the day. If you are uncertain of which approach to take our media planners will advise. Think about when in the day your target market and target audience will be listening and tailor your slots to their life and listening patterns.

  • Length of Campaign – most adverts are the same length – 30 seconds – and a typical campaign would be over one week. Sometimes however you may want to do a shorter period, a weekend promotion or a “winning weekend” are popular in raising awareness. If you have a larger budget, you may look to do a few weeks with your radio ad to really get your message and brand out there on the airwaves. For the best results, we tend to suggest a minimum of a week, however, a two-week campaign is ideal for a good amount of coverage.

  • Time of Slots - depending on what you are promoting, certain times of day may work better. Slots are broadly broken down into breakfast, day, evening (rush hour) and night. The most sought-after tend to be breakfast and evening as they have higher listeners. Again, have a think about when your target audience may be listening, or equally spread them throughout the day to hit a variety and cross-section of people. A spread tends to be the most typical approach by most advertisers but your product will guide you to the most suitable timings.

  • Radio Talk Ups and Radio Co-Promotions – as well as doing straight “air-time” you can also do what is called “talk-up” or “co-promotions”, this is where the DJs/presenters talk about a product. Often this can be a more creative approach. They are given a script and bullet points to mention so that they talk about the right things and are “on message”. Radio co-promos are often an informal way of getting your key information across. Sometimes stations can be picky about what services and products they do co-promotions with. Examples of co-promotions are when presenters talk about how “great” a film or theatre show is - when they may not have actually seen it! 

Simply drop us a message today and we will send over more specific information about radio advertising costs. 

Does Radio Advertising Work?

The simple answer is yes!

When you think about it, most people listen to the radio on a daily basis; in their homes, at work and also when driving, therefore it is a great way to reach a mass amount of people quickly. This mass reach is one of the main benefits; it can hit millions of people all at once. Most forms of marketing media (apart from TV advertising) cannot claim to achieve this, whilst radio adverts manage to do this at a fraction of the price of TV advertising.

However, even though a radio ad hits a huge number of listeners this isn’t untargeted as stations have different demographics e.g. younger people tend to listen to Hits/Capital FM, older listeners tend to tune into Smooth. Our teams will help match your product and message to the most suitable stations.

This targeting is the main reason radio advertising achieves brilliant results time after time and why radio advertising effectiveness is high; radio has high reach but wastage is reduced as these people are targetted. 

The value for money is another reason radio is popular with many advertisers and companies. 

Which Companies Typically Advertise on The Radio in IP25 6?

As radio listeners represent a great cross-section of society, advertising on radio works for most businesses and is a popular form of marketing employed by a range of companies from diverse industries. The most popular types of companies who advertise on radio through our teams include: 

If you would like to book a radio campaign or for us to propose a radio advertising campaign for you, contact us today for more information. 

Which Are The Top UK Radio Stations To Advertise On?

When thinking about which station to go for, put yourself in the mind of your potential customer and think “what station would they listen to”? Selecting the right station is the key to all successful campaigns.

The most popular campaigns we run are with: 

  • Capital/Hits FM advertising

  • Heart FM advertising

  • Smooth FM advertising

  • Classic FM advertising

  • Magic FM advertising

  • Absolute FM advertising

  • Local radio advertising

Contact us today for more information and advice about the above commercial radio stations and use radio to reach your target audience. 

Combination Marketing - Teaming Your Radio Adverts With Other Suitable Advertising Options

If you are looking to combine commercial radio with other options the below typically work well:  

  • Online - as people will hear your radio advert they are then likely to go online to find out more information. A strong online presence is, therefore, a good idea to supplement your campaign.

  • Social media marketing - similar to the benefits of online support, social media is often a good idea to use to back up your radio ads. 

  • Bus ads - bus ads or other forms of outdoor promotions are a great way to support radio, meaning that people get to see and hear what you have to offer. 

  • TV - the cherry on top of any marketing campaign - the power of TV is superb and can be targeted to regions making it more affordable than people often realise.

What Makes the Best Commerical Radio Adverts in Merton?

With your radio advertising, you must remember that the audience can only listen to your product or service being described by words - they obviously can't see it -  this means you need to create an innovative advert which will catch their attention. Also, you don't have much time - 30 seconds is not a lot of time to describe what you are offering - so you must get to the point and be clear and concise. Sometimes catchy phrases and slogans work and a good sound bed can attract attention further - but also just being clear and direct is important; don't try and cram too much in.

To summarise we would say; try not to be too clever, as most listeners are doing other things - so get to the point and don't be too confusing. You just need to grab their attention and encourage them to seek more information at a later time.  

Can You Help Me Make a Radio Advert Or Do I Need to Supply One Direct?

Yes! 

Get in touch today and we can help you make your advert with our radio ad production team at a brilliant rate. When producing this for you we, of course, take into account best practices as outlined by the Radio Advertising Bureau (RAB). We will also help with script-writing, bed creation and finding a suitable voice-over artist to match with your individual needs.  Our top tip would be to get an “ear-catching” advert so that it stands out; something clear, catchy and to the point works best.  

Frequently Asked Questions about Advertising on the Radio

Here are the most popular questions we get asked:  

What does it cost to advertise on the radio? 

As we explore in the guide, the cost depends on a few factors including which stations you choose, the length of the campaign and the time of year. Many advertisers use radio as it offers great value for money. 

What does radio advertising mean? 

It's basically advertising on the radio using short pre-recorded adverts that are broadcast to a set pre-approved schedule. It's used by a wide range of businesses and brands due to it's proven success.  

How much is a 30-second radio ad? 

It depends on the station and the listenership, larger more commercial stations with more listeners cost more than smaller more local ones. 

Is radio advertising still effective? 

Very, its reasonable price tag and ability to reach a large number of people make it both highly effective and a firm favourite with a broad range of companies who are looking to increase profits or raise awareness. It's probably an under-used advertising medium, considering its great results. 

Contact Us

So, if you are looking for radio adverts in Merton, look no further than us.

You can either let us know which commercial radio station you are interested or we will put together a proposal based on your budgets, aims and target audience. We can also supply you with more information on the advantages of radio advertising any other advice or information that you may need.

We look forward to hearing from you and working to get your product, brand or service on the airwaves!

Contact Us

Topics covered - radio advertising in IP25 6. 

We cover Merton (Norfolk)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for radio advertising
Mile Cross Forncett St Mary Hengrave Rollesby Sharrington Earlham Rise Great Massingham Aylmerton Browick Sandringham Piccadilly Corner High Green Saxthorpe Mattishall Langley Street Lower Thurlton Rushford Pockthorpe West Earlham Diss Fairstead Southburgh Oxborough Barningham Green Podmore Burgh Castle Hapton Methwold Hythe Little Plumstead Norton Corner Babingley Old Buckenham Paston Drabblegate Wickhampton Scottow King Row Silver Green Lower Stow Bedon Foundry Corner Brancaster Staithe Wolferton Foxhole Fritton Banham Runhall Waxham Damgate Town Green Fordham Letton Green Low Common Hevingham Weeting Gorleston-on-Sea South Burlingham Erpingham Sloley Newgate Corner Rackheath Thurton Bush Estate Yaxham Bircham Tofts Frogshall Tottington Keswick Red Pits Carleton St Peter Little Marsh Great Fransham Burston Tilney All Saints Shimpling Wiveton Threxton Hill Bush Green Shelton Lyng Broome Street Northwold Cucumber Corner Upper Guist Upton Lyng Easthaugh Woodbastwick Ridlington Street Boyland Common Overstrand Helhoughton Crimplesham Castle Rising Ingoldisthorpe Nethergate Lakenham East Barsham Congham Runham Vauxhall Hindolveston Matlaske Collett's Br Lamas Burgh Common Langmere Bawsey Hardwick Stoke Holy Cross Stow Bridge Roudham Freeland Corner Horning Quidenham Sneath Common Bodney West End Great Walsingham Snetterton Colby Bengate Wiggenhall St Germans Walcott Green Little Hale Middle Harling Lower Tasburgh Johnson Street Griston Pettywell Newton Flotman Kelling Blackborough End Anchor Street Bunwell Bottom Kenninghall Holt Thursford Green Colby Corner Costessey Park North Pickenham Neatishead Catfield Horsey South Green Bressingham Aldborough Smallworth Cobholm Island West Poringland Fodderstone Gap Hethel Briston Shepherds' Gate Burnham Overy Staithe Kimberley Glandford Guestwick Green Upper Street Suton Street Daffy Green Strumpshaw Thickthorn Hall North Elmham Bellmount Tivetshall St Margaret White Horse Common Queen's Hills Beckett End Raveningham Brundish Plumstead Merton Hockering Flitcham Pockthorpe Ten Mile Bank Woodton Lower Gresham Hindringham Emneth Hungate Aslacton Gimingham Emneth Seething East Wretham Morley St Peter Brancaster Necton Brundall Wreningham Whitwell The Lings Salhouse Suffield Park Crabgate Pudding Norton Heydon Ashby St Mary Hoe Hungry Hill Morton Colton Thrigby Potthorpe South Raynham Reepham Garvestone Oulton Street Letheringsett Dilham Newgate Ashill Eccles on Sea Low Common Roughton Mileham Sedgeford Barnham Broom Caudlesprings Flaxlands East Beckham Postwick Beighton Westgate Tunstead Clippings Green Threehammer Common Upper Brandon Parva Sharp Street Horsey Corner Earlham Hickling Green South Creake Dickleburgh Wacton Common Flordon High Kelling Hockering Heath Gas Hill North Barningham New Catton Colkirk Beetley Stalham Wheatacre Bushy Common Mount Pleasant Wacton Stradsett Wiggenhall St Peter Dowe Hill Lushbush Irstead North Lynn Clippesby Topcroft Blackwater Pulham St Mary Ringstead Little London Great Green Docking Southrepps Elsing Wellingham Kidd's Moor Buxton Topcroft Street Southtown Heacham Holkham Snetterton Heath Coslany Itteringham Common Little London Bawburgh Hill Walcott Great Dunham Mill Green Frans Green Happisburgh Common Brandon Parva Wereham Thorpe End Titchwell Calthorpe High Common Great Melton Tibenham Thurne Buckenham Great Moulton Rushall Castle Acre Pockthorpe Sparhamhill Blofield Scarning East Harling Felbrigg New Sprowston Fersfield Common Loddon Ingloss Whimpwell Green Cordwell Scole Sea Palling Crostwick Setchey Fakenham Kenninghall Heath Loddon Deopham Stalland Maypole Green Middleton Saxlingham Thorpe West Newton Bircham Newton Lakes End Sustead Shotesham The Banks Itteringham Gooderstone Pollard Street Low Common Holme next the Sea Tyby Haddiscoe Hales Woodgate Fengate Sparham Brandon Bank Salters Lode Binham Lessingham Easton Antingham Crowgate Street Repps Toftrees Stratton Strawless Fustyweed Dunston Runham Worstead Cangate Didlington Emorsgate Thorpland Great Yarmouth Wilby Upgate Street Rush Green Neaton Brettenham Saxlingham Bunwell Ridlington West Barsham Limpenhoe Colegate End Feltwell South Lopham Crowshill Baconsthorpe Ellingham Little Massingham Little Thornage North Lopham Bittering St James' End Great Witchingham Harleston Hedenham Pristow Green Shammer Hemblington Corner Pooley Street Mill Hill High Street North Green Ingham Ingleborough Church Field Harling Road Brewers Green Hopton on Sea Darrow Green Little Dunham Ashwicken East Winch Trunch Little London Belaugh Cobbler's Green Billockby Spixworth Trowse Millgate Lower Bodham West Head South Acre Thornage Etling Green Fundenhall Street Cringleford Sutton Little Barningham Heggatt Street Gaultree Swaffham Coxford Costessey Wiggenhall St Mary the Virgin Ivy Todd Terrington St John Walcot Green Waterloo How Hill Ketteringham Brisley Scoulton Waterloo Eau Brink Hempton Themelthorpe Waterheath The Drove Fiddlers' Green Runcton Bottom Frankfort Tittleshall Newton Long Row Witton Hardingham Aldeby Tunstall Irstead Street Haveringland Lower Street West Lexham Shingham Pound Corner Morley St Botolph Tumbler Hill Knapton Weasenham All Saints Mustard Hyrn Cess Little Melton Thwaite St Mary Southgate Rockland St Mary Runham East Ruston Burgh next Aylsham Frost Row Burnham Overy Town Moulton St Mary Thorpe Row Frettenham Workhouse Common Old Catton Paston Green North End Hellington Corner Haverscroft Street Southwood Ormesby St Margaret Alburgh Fring Sheringwood Banningham Shelfanger East Tuddenham Ashmanhaugh Hempstead Broomsthorpe Sporle Bergh Apton Earsham South Walsham Croxton West Rudham Downham Three Cocked Hat Litcham Brandon Creek Sparrow Green Witton New Holkham Kirby Green Burgh St Peter Foundry Hill Bintree Holme Hale Hargate Fiddler's Green Lenwade Alby Hill Ingworth Plumstead Green Cranwich Metton Skeyton Hunt's Corner Mundesley Thorpe Thurlton Boughton Swanton Abbott George Hill Easthaugh Hellington Plaw Field Larling Alpington Clenchwarton St John's Highway Rockland All Saints East Lexham North Wootton Wolferd Green Denver Ludham Wereham Row Ickburgh Wretton Framingham Earl Pottergate Street Dumpling Green Downham Market Mulbarton Stanford Horsham St Faith Egmere Wood Street Roydon North Green South Green Newton St Faith Sheringham Wymondham Wramplingham Gasthorpe Skeyton Corner Horstead Attlebridge Edgefield Street Welborne Common Shepherd's Port Blakeney Redenhall North Barsham West Winch Mount Pleasant Little London Horningtoft Great Green Tottenhill Row Heartsease The Grove North Denes Short Green Jordan Green Spooner Row Ringland Toprow Dam Brigg Fen Street Rougham Westwick Waterloo Bird's Corner Filby Heath Marsham Limpenhoe Hill Bramerton Dereham Felmingham Saddle Bow Great Bircham Geldeston Newtown Caister-on-Sea Longham Thorpe Abbotts Tilney High End Thurlton Links East Walton Ashwellthorpe Alderford Beeston Regis Baconsthorpe East Somerton The Close The Green Great Plumstead Hingham Forncett St Peter Outwell Cromer Bowthorpe Pentney Anmer Houghton St Giles Little Barwick Upgate Grimston Broadmoor Wash Dyke Brakefield Green West Acre Honingham West Caister West End Little London Cliftonville Wiggenhall St Mary Magdalen Barroway Drove Nordelph Tatterford Hempnall Ditchingham Godwick Frenze Blickling Saxlingham Green Stalland Common Scole Common Barton Turf Butcher's Common Syderstone Florence Walk California Coston Bagthorpe Lyngate Bawburgh Framingham Pigot Old Hunstanton Oxnead Gayton Cantley Corner Booton Meeting House Hill Pedham Twyford Beeston Lyngate Hockwold cum Wilton Long Stratton Eaton Rise Workhouse Common Bawdeswell Dam Green Saham Toney Burlingham Green Greensgate Wilney Green Crossdale Street Arminghall North End Bow Street Garlic Street Barmer Wattlefield Brinton Salthouse Shropham Cley next the Sea St James Old Brigg East Rudham South Runcton Kirby Row Stonebridge North Creake Hilgay Broom Green Snow Street North Runcton Foulsham Bexwell Little London Little Cressingham Lingwood Lower Easton Great Hockham Broadflash Narborough Stokesby Blofield Heath Deopham Edgefield Thetford Burnham Thorpe Besthorpe Balsam Field Field Dalling Wormegay Primrose Corner Broome Corpusty Ormesby St Michael Danemoor Green Watton Green Low Street Stockton Walton Highway Aylsham Deopham Green Temple Bar Calthorpe Street Horsford Sprowston Pockthorpe Nogdam End Manson Green Tivetshall St Mary Swainsthorpe Kirby Bedon Fair Green Crostwight Saham Hills Cat's Common Tasburgh Eastgate Tilney cum Islington Muckleton Edingthorpe West Tofts The Arms Road Green Fen Street Toftwood Hemsby Harpley Holly End Fersfield Old Beetley Guestwick Upwell Kirstead Green Little Snoring Blackwater Toft Monks Taverham Barton Bendish Foulden Stoke Ferry Runcton Holme Dockeney Lot's Bridge Stalham Green Bracon Ash Fritton Beckhithe Black Carr Rockland St Peter Upper Stoke Weston Longville Whissonsett New Rackheath Cockley Cley Crownthorpe Walpole Marsh Witton Bridge Brookville Bale Great Hautbois Ditchingham Dam Shouldham Thorpe Bacton Westbrook Green Swanton Hill Langham Catton Grove Ranworth Lordsbridge Shernborne Edingthorpe Green Whitwell Street Watton Marshland St James Morningthorpe Kettlestone Dunton Patch South End Gayton Thorpe St Olaves West Walton Blofield Corner Wickmere Bexfield Croxton Alby Surlingham Bunwell Hill Caston Brandiston Trowse Newton Gunthorpe Carbrooke Tuckswood Whinburgh Oxwick Northacre Low Common Weston Green Broomhill Thunder Hill Stody Little Witchingham Cantley Carleton Rode Leziate Hethersett East Raynham Anchor Corner Pilson Green New Buckenham Bradfield Wells-next-the-Sea Broomholm Craymere Beck Acle Hoveton Trimingham Lower Street Gillingham Badersfield Cat's Corner Westfield Halvergate Gaywood Thorpe St Andrew East Bilney Hempnall Green Thorpe Hamlet Beachamwell Belton Potter Heigham Sculthorpe Pockthorpe Hemblington Dunton Wood Norton Lundy Green Ragmere Hilborough New Hainford Winterton-on-Sea Woodrising Thurning Bradwell West Dereham North Earlham Burgh St Margaret Gissing Welborne Worthing Harper's Green Low Street Wortwell Little Walsingham Bedingham Corner Spa Common Shipdham Three Holes Suffield Watlington Whittington Walpole St Andrew Great Snoring Damgate Happisburgh Swafield Bressingham Common King's Lynn Dersingham Little Fransham Hickling Bedingham Green Roydon Great Cressingham Wicklewood Gateley Silvergate Walton Warren Misery Corner Swanton Novers Heckingham Stow Bedon Marham Upper Street Tyegate Green Walpole St Peter Scratby West Raynham Hillington Freethorpe Wroxham Felthorpe Cargate Common Bessingham South Lynn Burnham Norton Bridge Green Hickling Heath Burnham Westgate Lyon's Green Goose Green Thorpe Marriott Saxlingham Nethergate Narrowgate Corner Upgate Street Panxworth Honing Dickleburgh Moor Chedgrave Hyltons Crossways Drayton Long John's Hill Browston Green Hamrow Norton Hill Drymere Pott Row Redcastle Furze The Common Thorpe Market Stratton St Michael South Wootton Crane's Corner Southery Attleborough Mattishall Burgh Suton Mundham Common Tottenhill Waterden West Harling Hunstanton Cranworth Carleton Forehoe Oulton Baynard's Green Welney Wicken Green Village Cockthorpe North Burlingham Stacksford Upper Hellesdon West Somerton Eaton Upper Sheringham Bull's Green West Runton Orange Row Martham Stanfield Billingford Hanworth Hunworth Shadwell Primrose Green Blackmoor Row Drury Square Walpole Highway Hainford Tuttington East Runton Thorpe Marriot Forncett End Richmond Hill Walpole Cross Keys Eccles Road Cake Street Heigham Grove Briningham Stubbs Green Bridgham Fulmodeston Morston Bustard's Green Mundford Bastwick Whitlingham Poringland Wolterton Hassingham Colney Penny's Green Tower End Norton Subcourse Weasenham St Peter Hardley Street Tattersett Guist Oby Paradise Gressenhall Tacolneston Northall Green Kirby Cane Stanhoe South Denes Low Tharston Lower Street Ovington Fritton Guilt Cross Swannington Snettisham Filby Thursford Smallburgh Stiffkey Suspension Bridge Mundham Nordelph Corner Great Ryburgh Hackford Briggate Little Green Ingham Corner Caistor St Edmund Tilney Fen End Furze Green Reedham Westgate Street Norwich Brooke St John's Fen End Upper Street West Lynn Yelverton The Heath Arlington Hawes' Green Howe Old Lakenham Claxton Starston Shouldham Winfarthing Denton Garboldisham Methwold South Pickenham Pennygate Stow Bardolph Thornham Thurgarton Puddledock Intwood Brockdish Brumstead Burnham Market Hempstead Copy's Green Stibbard Wood Dalling Sisland Gresham Tungate Hall Green West Bilney Thuxton Foxley Billingford Withergate Park Common Silfield Brock's Watering West End Wimbotsham Needham Burnham Deepdale Bradenham Mautby Lower East Carleton Eastmoor Wendling Moorgate Sco Ruston Great Barwick Weybourne Sidestock Boyces Bridge Dunburgh Chequers Corner Brampton Fincham Little Ryburgh Illington Hellesdon Coltishall Harris' Green Sidestrand South Green West End The Street Swanton Morley Hardwick Reymerston Tharston Lynford East Carleton North Tuddenham Mill Street Highgate Hales Street Old Hall Street Little Ellingham Southgate Blo' Norton Beeston St Lawrence Larlingford Peaseland Green Kerdiston Marlingford Tilney St Lawrence Thompson Great Ellingham Warham Melton Constable New Costessey Mill Common Upgate Salle Barford Swardeston Little Hautbois Clint Green The Ling Terrington St Clement Burgh Stubbs West Beckham Fundenhall Saham Waite Upton Green Breckles RAF Coltishall Thelveton Shereford Barney Newtown Alburgh Street North Walsham Newport Pulham Market Keswick Highoak Houghton Wighton Chapelfield Grove Bodham Northrepps Cawston Grub Street