Radio Advertising in Banbury

Get in touch

Radio Station Advertising in Banbury

Radio advertising is a fantastic and cost-effective way to promote most brands, services and businesses on commercial radio stations.

Our experienced marketing teams work with major stations every day and can arrange advertising across the whole country. As well as large well-known stations we can also arrange adverts on smaller more local stations, which are well known and highly effective in their regions.

Popular stations reach millions of listeners daily. So, if you're looking for radio advertising for your company, look no further than us. We'll have your brand broadcasting on the airwaves in no time at all!

If you are interested in this popular form of marketing, please contact us today. We look forward to hearing from you and creating a radio advertising campaign to suit your needs. 

Most radio campaigns have a recommended minimum spend of £2000 to have a successful impact. 

Contact Us

What is Radio Station Advertising?

Put simply, radio advertising is a way to promote your product or service on commercial radio stations through the medium of short audio adverts (typically 30 seconds long). These radio adverts typically run in between songs, chat and news bulletins and are used by a range of companies due to their ability to reach a huge cross-section of society.

Radio ads are used for a variety of messages; from commercial selling through to public service messaging.

Radio costs are reasonable when compared to other forms of marketing, meaning that it subsequently achieves a great return on investment; this is one of its main advantages and why it is used time after time, week after week.  

If you would like free quotes contact us today.

Get a Quote

What is the Cost of Radio Advertising?

The factors which broadly determine the cost are outlined below:

  • Reach/Number of Listeners/Listenership – the more people who tune in to a radio station on a daily basis (and therefore the more likely to hear your radio advert) the more expensive it will be. Heart advertising costs and Hits/Capital radio advertising costs are obviously more expensive (as large commercial stations) than smaller local stations - but you would expect this because they have more listeners (so potentially more customers for you). So the option when choosing a station to advertise on is; do you want to hit lots of people in a wide area or a smaller but more select audience more locally?

  • Number of Slots – the more slots (number of radio adverts) you choose to have, the more expensive it will be. You may choose to do a couple of ads each day or want to go more “heavyweight” and do between 10-15 slots so that you are covering the majority of the day. If you are uncertain of which approach to take our media planners will advise. Think about when in the day your target market and target audience will be listening and tailor your slots to their life and listening patterns.

  • Length of Campaign – most adverts are the same length – 30 seconds – and a typical campaign would be over one week. Sometimes however you may want to do a shorter period, a weekend promotion or a “winning weekend” are popular in raising awareness. If you have a larger budget, you may look to do a few weeks with your radio ad to really get your message and brand out there on the airwaves. For the best results, we tend to suggest a minimum of a week, however, a two-week campaign is ideal for a good amount of coverage.

  • Time of Slots - depending on what you are promoting, certain times of day may work better. Slots are broadly broken down into breakfast, day, evening (rush hour) and night. The most sought-after tend to be breakfast and evening as they have higher listeners. Again, have a think about when your target audience may be listening, or equally spread them throughout the day to hit a variety and cross-section of people. A spread tends to be the most typical approach by most advertisers but your product will guide you to the most suitable timings.

  • Radio Talk Ups and Radio Co-Promotions – as well as doing straight “air-time” you can also do what is called “talk-up” or “co-promotions”, this is where the DJs/presenters talk about a product. Often this can be a more creative approach. They are given a script and bullet points to mention so that they talk about the right things and are “on message”. Radio co-promos are often an informal way of getting your key information across. Sometimes stations can be picky about what services and products they do co-promotions with. Examples of co-promotions are when presenters talk about how “great” a film or theatre show is - when they may not have actually seen it! 

Simply drop us a message today and we will send over more specific information about radio advertising costs. 

Does Radio Advertising Work?

The simple answer is yes!

When you think about it, most people listen to the radio on a daily basis; in their homes, at work and also when driving, therefore it is a great way to reach a mass amount of people quickly. This mass reach is one of the main benefits; it can hit millions of people all at once. Most forms of marketing media (apart from TV advertising) cannot claim to achieve this, whilst radio adverts manage to do this at a fraction of the price of TV advertising.

However, even though a radio ad hits a huge number of listeners this isn’t untargeted as stations have different demographics e.g. younger people tend to listen to Hits/Capital FM, older listeners tend to tune into Smooth. Our teams will help match your product and message to the most suitable stations.

This targeting is the main reason radio advertising achieves brilliant results time after time and why radio advertising effectiveness is high; radio has high reach but wastage is reduced as these people are targetted. 

The value for money is another reason radio is popular with many advertisers and companies. 

Which Companies Typically Advertise on The Radio in OX16 5?

As radio listeners represent a great cross-section of society, advertising on radio works for most businesses and is a popular form of marketing employed by a range of companies from diverse industries. The most popular types of companies who advertise on radio through our teams include: 

If you would like to book a radio campaign or for us to propose a radio advertising campaign for you, contact us today for more information. 

Which Are The Top UK Radio Stations To Advertise On?

When thinking about which station to go for, put yourself in the mind of your potential customer and think “what station would they listen to”? Selecting the right station is the key to all successful campaigns.

The most popular campaigns we run are with: 

  • Capital/Hits FM advertising

  • Heart FM advertising

  • Smooth FM advertising

  • Classic FM advertising

  • Magic FM advertising

  • Absolute FM advertising

  • Local radio advertising

Contact us today for more information and advice about the above commercial radio stations and use radio to reach your target audience. 

Combination Marketing - Teaming Your Radio Adverts With Other Suitable Advertising Options

If you are looking to combine commercial radio with other options the below typically work well:  

  • Online - as people will hear your radio advert they are then likely to go online to find out more information. A strong online presence is, therefore, a good idea to supplement your campaign.

  • Social media marketing - similar to the benefits of online support, social media is often a good idea to use to back up your radio ads. 

  • Bus ads - bus ads or other forms of outdoor promotions are a great way to support radio, meaning that people get to see and hear what you have to offer. 

  • TV - the cherry on top of any marketing campaign - the power of TV is superb and can be targeted to regions making it more affordable than people often realise.

What Makes the Best Commerical Radio Adverts in Banbury?

With your radio advertising, you must remember that the audience can only listen to your product or service being described by words - they obviously can't see it -  this means you need to create an innovative advert which will catch their attention. Also, you don't have much time - 30 seconds is not a lot of time to describe what you are offering - so you must get to the point and be clear and concise. Sometimes catchy phrases and slogans work and a good sound bed can attract attention further - but also just being clear and direct is important; don't try and cram too much in.

To summarise we would say; try not to be too clever, as most listeners are doing other things - so get to the point and don't be too confusing. You just need to grab their attention and encourage them to seek more information at a later time.  

Can You Help Me Make a Radio Advert Or Do I Need to Supply One Direct?

Yes! 

Get in touch today and we can help you make your advert with our radio ad production team at a brilliant rate. When producing this for you we, of course, take into account best practices as outlined by the Radio Advertising Bureau (RAB). We will also help with script-writing, bed creation and finding a suitable voice-over artist to match with your individual needs.  Our top tip would be to get an “ear-catching” advert so that it stands out; something clear, catchy and to the point works best.  

Frequently Asked Questions about Advertising on the Radio

Here are the most popular questions we get asked:  

What does it cost to advertise on the radio? 

As we explore in the guide, the cost depends on a few factors including which stations you choose, the length of the campaign and the time of year. Many advertisers use radio as it offers great value for money. 

What does radio advertising mean? 

It's basically advertising on the radio using short pre-recorded adverts that are broadcast to a set pre-approved schedule. It's used by a wide range of businesses and brands due to it's proven success.  

How much is a 30-second radio ad? 

It depends on the station and the listenership, larger more commercial stations with more listeners cost more than smaller more local ones. 

Is radio advertising still effective? 

Very, its reasonable price tag and ability to reach a large number of people make it both highly effective and a firm favourite with a broad range of companies who are looking to increase profits or raise awareness. It's probably an under-used advertising medium, considering its great results. 

Contact Us

So, if you are looking for radio adverts in Banbury, look no further than us.

You can either let us know which commercial radio station you are interested or we will put together a proposal based on your budgets, aims and target audience. We can also supply you with more information on the advantages of radio advertising any other advice or information that you may need.

We look forward to hearing from you and working to get your product, brand or service on the airwaves!

Contact Us

Topics covered - radio advertising in OX16 5. 

We cover Banbury (Oxfordshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for radio advertising
Rack End Epwell Nuney Green Baldon Row Botley Burdrop Neat Enstone Cookley Green Whiteoak Green Blackthorn Moreton Foxcombe Hill Fyfield Wantage Frilford Ardley Crowmarsh Gifford Pishill Bank Hill Bottom Tokers Green Catslip Norham Manor Stonesfield Gosford Lower Heyford Buckland Milton Heights Piddington Dane Hill Postcombe Milcombe Warpsgrove Cumnor Walton Manor Cogges Lewknor Adwell Whistlow Blackditch Lyneham Chawley Barford St John Cane End Brightwell Baldwin Shepherd's Green New Botley East End Swinbrook West Hagbourne Woodeaton Towersey Hampton Gay Newton Purcell Horton-cum-Studley Charney Bassett Grove Black Bourton Brize Norton Shotover Hill Denchworth Mongewell Aston Tirrold Kidlington Carswell Marsh Gainfield Woodgreen Hanwell Tadley Marcham Park Corner Broughton Poggs Old Chalford Chalkhouse Green Cornwell Barton Abbey Eastend Sutton Courtenay Kidmore End Somerton Blackbird Leys Slade End Chilson Hethe Kelmscott Poffley End Broadwell Lower Highmoor Deddington Buckland Marsh Leafield Wootton Village Satwell Ashbury Filchampstead Rokemarsh Horley Sibford Ferris East Adderbury Bould Appleford-on-Thames Mollington Shifford Weston-on-the-Green Stanford in the Vale Dunthrop Marsh Baldon Brightwell-cum-Sotwell Albury Buscot Wick Cowleaze Corner Signet Culham South Moreton Russell's Water Stoke Talmage Blewbury Highfield Rotherfield Peppard Over Norton Alvescot Ipsden Harwell Grimsbury Asthall Leigh Water Eaton Rowstock Crowsley Newbridge Huntercombe End Holwell Henley-on-Thames Filkins Watlington Baulking Meadside Chipping Norton Osney Play Hatch Fulwell Bushey Ground Gallowstree Common Ducklington Great Bourton Radford Buscot Headington Aston Exlade Street Ardington Wick Wilcote Long Wittenham Radcot Belmont Risinghurst Boars Hill Minster Lovell King's End Tetsworth Noke Sparsholt Sonning Common Oxford Shiplake Headington Hill Little Wittenham Banbury Hook Norton Kingwood Common Claydon Idstone South Weston Kingston Bagpuize Steeple Barton Steventon Great Tew Collins End Upper Wardington Crawley Fawler Little Bourton Thame Balscote Broadplat Shellingford Frilford Heath Kingstone Winslow Calthorpe Eaton Hastings Lidstone Littlestead Green Townsend Maidensgrove Goosey Westwell Churchill Bicester Village Dean Hardwick Crowell Hill Fawler Whitchurch Hill Upton Witney Cray's Pond Temple Cowley Kingham Burford Bessels Leigh Gozzard's Ford Heath End Curbridge Well Place Swerford Woodstock Greenwood Lower Bourton Swinford Drayton Carterton Fringford Scotland End Kirtlington Harpsden Heights Westhall Hill Witheridge Hill Ledwell Sutton Chilton Standlake Elsfield Cowley Letcombe Bassett South Stoke Over Kiddington Fulbrook Brighthampton Charlbury Florence Park Shenington Upper Arncott Westend Whitchurch-on-Thames East Lockinge Millend Hopcroft's Holt Uffington Ardington Chinnor Milton Hill Iffley Chimney Campsfield Barnard Gate Ascott d' Oyley Great Haseley North Aston Peachcroft New Yatt Wallingford Westcot Stanton St John Dean Court Cassington Tusmore Harpsden Hempton Wainhill South Newington Jericho High Cogges Ramsden Waterperry Bampton Farmoor Easington Radfordbridge Gagingwell Wigginton Merton Glympton Radley Ewelme Yarnton Finstock Childrey North Moreton Begbroke South Leigh Shipton-under-Wychwood Littleworth Peppard Hill East Hanney Church End Launton Spelsbury North Newington Garford Barton Bure Park Littleworth Clifton Littlemore Little Minster Henton Netherton Nuffield Abingdon-on-Thames Cleveley Nuneham Courtenay Sunningwell Fencott Blenheim Wolvercote Southcombe Shorthampton Waterstock West Adderbury Winterbrook Didcot Thrupp Cote Townsend Tiddington Delly End Southmoor Crowell Woodcote Wigginton Heath Sydenham Barford St Michael Nethercote Harpsden Bottom Fifield Cottisford East Challow Fewcott Middle Aston Southrop Harcourt Hill Bix Twyford Caversfield Woolstone Church Hanborough Tackley Draycot Charlton Oakley Shippon Charlton-on-Otmoor North Hinksey Village Taston Swalcliffe Binfield Heath Stadhampton Longcot Marston Newington West Hanney Grafton Little Chesterton Stoke Lyne Aston Rowant Upper Milton Sunnymead Goring Fordwells Kingston Lisle Middle Assendon Coscote Chazey Heath Appleton Yelford Horspath Mixbury South Hinksey Drayton Great Holcombe Upperton Caldecott Cutteslowe Cold Harbour East Ginge Northmoor Stonor Fernham Weald Faringdon Hornton Ascott-under-Wychwood Freeland Shutford Finmere New Hinksey Kingston Blount Souldern Headington Quarry Mount Skippett Little Tew Summertown Upper Wolvercote Little Milton Duns Tew Toot Baldon Lower Radley Dorchester Bucknell Park Town Greys Green Lower Wolvercote Camp Corner Bradwell Bicester Cleeve Berinsfield Berrick Salome Pishill Bottom Lew Sandhills Dunsden Green Salford Upton Beckley The Green Hampton Poyle Shillingford West Ginge Oakley Court Bruern Abbey Kencot Juniper Hill Checkendon Down End Wildmoor Eaton Greenfield Howe Hill Holton Worton Newnham Murren Cumnor Hill Chesterton Adderbury Steeple Aston West Hendred Greenend Forest Hill Neithrop Nettlebed East End Lower Arncott Williamscot High Meadow View Langford Langford Village Baynard's Green Westcott Barton Britwell Salome Bletchingdon Great Milton Clare Crocker End Chalgrove Upper Heyford Lower Shiplake Rotherfield Greys Cropredy Shiplake Bottom Alkerton Enslow Letcombe Regis Ambrosden East Hendred Bunkers Hill Sandford-on-Thames Hinton Waldrist Rousham Ruscote Bloxham Moreton West End Murcott Overy Grandpont Long Hanborough West Challow Bradwell Grove Church Enstone Moulsford Oakley Wood Sandford St Martin Stanton Harcourt Taynton Heathfield Village Gibralter Wardington Shores Green Highmoor Cross Preston Crowmarsh Mapledurham Lyford Kiddington Islip Sarsden Halt Cothill Milton Lower Tadmarton Shipton-on-Cherwell Coleshill Lower Wainhill Field Assarts Great Coxwell Hensington Pishill Nether Worton Foscot Dry Sandford Worsham Shirburn Garden City Bourton Binsey New Osney Charterville Allotments Garsington Hailey Rose Hill Christmas Common North Leigh Aston Upthorpe East Hagbourne New Headington Tubney Enstone Burcot Hardwick West Lockinge Shilton Pusey Godington Chadlington Eynsham Path Hill Woodfield Brookend Milton Watchfield Over Worton Sonning Eye Benson Stratton Audley Fritwell New Marston Wytham Longworth Milton-under-Wychwood Clifton Hampden Mackney Widford Clattercote Oddington Lower Assendon Great Rollright Little Heath Wendlebury Middle Barton Bainton Bladon Newland Woodway Wootton Henwood Chastleton Chiselhampton Brookhampton Old Woodstock Cholsey Pyrton Hailey Chimney-end Little Clanfield Caulcott Clanfield Milton Common Sibford Gower Woodleys Asthall Newtown Little Rollright Little Coxwell Bridge End Trench Green Goring Heath Bodicote Middleton Stoney Radley Park Little Haseley Knighton Northcourt Hardwick Little Faringdon Shiplake Row Hempton Denton Sarsden Cuddesdon Combe Cuxham Kennington Ascott Earl Bayworth Heythrop Emmington Hatford Broughton Drayton St Leonard Warborough Stoke Row North Stoke Tadmarton Wootton Golden Balls Roke Shrivenham Oxford Spires Park Compton Beauchamp Hook End Idbury East End Highmoor Lodge Hill Easington Wheatley Wroxton Kingston Stert