Radio Advertising in Poffley End

Get in touch

Radio Station Advertising in Poffley End

Radio advertising is a fantastic and cost-effective way to promote most brands, services and businesses on commercial radio stations.

Our experienced marketing teams work with major stations every day and can arrange advertising across the whole country. As well as large well-known stations we can also arrange adverts on smaller more local stations, which are well known and highly effective in their regions.

Popular stations reach millions of listeners daily. So, if you're looking for radio advertising for your company, look no further than us. We'll have your brand broadcasting on the airwaves in no time at all!

If you are interested in this popular form of marketing, please contact us today. We look forward to hearing from you and creating a radio advertising campaign to suit your needs. 

Most radio campaigns have a recommended minimum spend of £2000 to have a successful impact. 

Contact Us

What is Radio Station Advertising?

Put simply, radio advertising is a way to promote your product or service on commercial radio stations through the medium of short audio adverts (typically 30 seconds long). These radio adverts typically run in between songs, chat and news bulletins and are used by a range of companies due to their ability to reach a huge cross-section of society.

Radio ads are used for a variety of messages; from commercial selling through to public service messaging.

Radio costs are reasonable when compared to other forms of marketing, meaning that it subsequently achieves a great return on investment; this is one of its main advantages and why it is used time after time, week after week.  

If you would like free quotes contact us today.

Get a Quote

What is the Cost of Radio Advertising?

The factors which broadly determine the cost are outlined below:

  • Reach/Number of Listeners/Listenership – the more people who tune in to a radio station on a daily basis (and therefore the more likely to hear your radio advert) the more expensive it will be. Heart advertising costs and Hits/Capital radio advertising costs are obviously more expensive (as large commercial stations) than smaller local stations - but you would expect this because they have more listeners (so potentially more customers for you). So the option when choosing a station to advertise on is; do you want to hit lots of people in a wide area or a smaller but more select audience more locally?

  • Number of Slots – the more slots (number of radio adverts) you choose to have, the more expensive it will be. You may choose to do a couple of ads each day or want to go more “heavyweight” and do between 10-15 slots so that you are covering the majority of the day. If you are uncertain of which approach to take our media planners will advise. Think about when in the day your target market and target audience will be listening and tailor your slots to their life and listening patterns.

  • Length of Campaign – most adverts are the same length – 30 seconds – and a typical campaign would be over one week. Sometimes however you may want to do a shorter period, a weekend promotion or a “winning weekend” are popular in raising awareness. If you have a larger budget, you may look to do a few weeks with your radio ad to really get your message and brand out there on the airwaves. For the best results, we tend to suggest a minimum of a week, however, a two-week campaign is ideal for a good amount of coverage.

  • Time of Slots - depending on what you are promoting, certain times of day may work better. Slots are broadly broken down into breakfast, day, evening (rush hour) and night. The most sought-after tend to be breakfast and evening as they have higher listeners. Again, have a think about when your target audience may be listening, or equally spread them throughout the day to hit a variety and cross-section of people. A spread tends to be the most typical approach by most advertisers but your product will guide you to the most suitable timings.

  • Radio Talk Ups and Radio Co-Promotions – as well as doing straight “air-time” you can also do what is called “talk-up” or “co-promotions”, this is where the DJs/presenters talk about a product. Often this can be a more creative approach. They are given a script and bullet points to mention so that they talk about the right things and are “on message”. Radio co-promos are often an informal way of getting your key information across. Sometimes stations can be picky about what services and products they do co-promotions with. Examples of co-promotions are when presenters talk about how “great” a film or theatre show is - when they may not have actually seen it! 

Simply drop us a message today and we will send over more specific information about radio advertising costs. 

Does Radio Advertising Work?

The simple answer is yes!

When you think about it, most people listen to the radio on a daily basis; in their homes, at work and also when driving, therefore it is a great way to reach a mass amount of people quickly. This mass reach is one of the main benefits; it can hit millions of people all at once. Most forms of marketing media (apart from TV advertising) cannot claim to achieve this, whilst radio adverts manage to do this at a fraction of the price of TV advertising.

However, even though a radio ad hits a huge number of listeners this isn’t untargeted as stations have different demographics e.g. younger people tend to listen to Hits/Capital FM, older listeners tend to tune into Smooth. Our teams will help match your product and message to the most suitable stations.

This targeting is the main reason radio advertising achieves brilliant results time after time and why radio advertising effectiveness is high; radio has high reach but wastage is reduced as these people are targetted. 

The value for money is another reason radio is popular with many advertisers and companies. 

Which Companies Typically Advertise on The Radio in OX29 9?

As radio listeners represent a great cross-section of society, advertising on radio works for most businesses and is a popular form of marketing employed by a range of companies from diverse industries. The most popular types of companies who advertise on radio through our teams include: 

If you would like to book a radio campaign or for us to propose a radio advertising campaign for you, contact us today for more information. 

Which Are The Top UK Radio Stations To Advertise On?

When thinking about which station to go for, put yourself in the mind of your potential customer and think “what station would they listen to”? Selecting the right station is the key to all successful campaigns.

The most popular campaigns we run are with: 

  • Capital/Hits FM advertising

  • Heart FM advertising

  • Smooth FM advertising

  • Classic FM advertising

  • Magic FM advertising

  • Absolute FM advertising

  • Local radio advertising

Contact us today for more information and advice about the above commercial radio stations and use radio to reach your target audience. 

Combination Marketing - Teaming Your Radio Adverts With Other Suitable Advertising Options

If you are looking to combine commercial radio with other options the below typically work well:  

  • Online - as people will hear your radio advert they are then likely to go online to find out more information. A strong online presence is, therefore, a good idea to supplement your campaign.

  • Social media marketing - similar to the benefits of online support, social media is often a good idea to use to back up your radio ads. 

  • Bus ads - bus ads or other forms of outdoor promotions are a great way to support radio, meaning that people get to see and hear what you have to offer. 

  • TV - the cherry on top of any marketing campaign - the power of TV is superb and can be targeted to regions making it more affordable than people often realise.

What Makes the Best Commerical Radio Adverts in Poffley End?

With your radio advertising, you must remember that the audience can only listen to your product or service being described by words - they obviously can't see it -  this means you need to create an innovative advert which will catch their attention. Also, you don't have much time - 30 seconds is not a lot of time to describe what you are offering - so you must get to the point and be clear and concise. Sometimes catchy phrases and slogans work and a good sound bed can attract attention further - but also just being clear and direct is important; don't try and cram too much in.

To summarise we would say; try not to be too clever, as most listeners are doing other things - so get to the point and don't be too confusing. You just need to grab their attention and encourage them to seek more information at a later time.  

Can You Help Me Make a Radio Advert Or Do I Need to Supply One Direct?

Yes! 

Get in touch today and we can help you make your advert with our radio ad production team at a brilliant rate. When producing this for you we, of course, take into account best practices as outlined by the Radio Advertising Bureau (RAB). We will also help with script-writing, bed creation and finding a suitable voice-over artist to match with your individual needs.  Our top tip would be to get an “ear-catching” advert so that it stands out; something clear, catchy and to the point works best.  

Frequently Asked Questions about Advertising on the Radio

Here are the most popular questions we get asked:  

What does it cost to advertise on the radio? 

As we explore in the guide, the cost depends on a few factors including which stations you choose, the length of the campaign and the time of year. Many advertisers use radio as it offers great value for money. 

What does radio advertising mean? 

It's basically advertising on the radio using short pre-recorded adverts that are broadcast to a set pre-approved schedule. It's used by a wide range of businesses and brands due to it's proven success.  

How much is a 30-second radio ad? 

It depends on the station and the listenership, larger more commercial stations with more listeners cost more than smaller more local ones. 

Is radio advertising still effective? 

Very, its reasonable price tag and ability to reach a large number of people make it both highly effective and a firm favourite with a broad range of companies who are looking to increase profits or raise awareness. It's probably an under-used advertising medium, considering its great results. 

Contact Us

So, if you are looking for radio adverts in Poffley End, look no further than us.

You can either let us know which commercial radio station you are interested or we will put together a proposal based on your budgets, aims and target audience. We can also supply you with more information on the advantages of radio advertising any other advice or information that you may need.

We look forward to hearing from you and working to get your product, brand or service on the airwaves!

Contact Us

Topics covered - radio advertising in OX29 9. 

We cover Poffley End (Oxfordshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for radio advertising
Enslow Little Tew Foscot Cutteslowe Buckland Little Bourton Eaton Hastings Lower Assendon Longcot Dry Sandford Swinbrook Greenfield New Headington Chilson Hailey Marcham Trench Green Tiddington Barford St John Shiplake Bottom Park Corner Draycot Wootton Wigginton Heath Ashbury Claydon Osney Ardley Harpsden Bottom Widford North Hinksey Village Little Heath Nettlebed Appleford-on-Thames Headington Foxcombe Hill North Aston Bicester Village Standlake Horley Kiddington Stanford in the Vale Broadwell Fewcott Newbridge Jericho Milton Common Cholsey Catslip Aston Rowant Rose Hill Shenington Idstone Chimney-end Ewelme Postcombe Old Woodstock East End Bridge End Goosey Milcombe Coscote Adwell Sunningwell Culham Thrupp Letcombe Regis Harpsden Thame Ipsden Carterton Charlton-on-Otmoor Fawler Chinnor Steeple Aston Calthorpe Fulbrook Cold Harbour Finmere Frilford Appleton Chesterton Noke Bradwell Nethercote East End Bould Knighton North Stoke Dean Great Holcombe Sutton Newton Purcell Aston Tirrold Old Chalford Southmoor Littleworth Shrivenham Warborough Oxford Spires Park Little Chesterton Stanton Harcourt Godington Henley-on-Thames Langford Down End Cumnor Hill Finstock Wardington Shellingford Radley Little Minster Grimsbury Upper Wardington Marston Rack End Broughton Poggs Sutton Courtenay Gagingwell Neat Enstone Hatford Church End Wheatley Cropredy Dean Court Worton West Challow Hopcroft's Holt Barnard Gate Bicester Enstone Shiplake Row Brize Norton Grove Upper Arncott Signet Middle Barton Kidlington Lower Heyford North Moreton Upper Milton Upton Balscote Spelsbury Millend Mongewell Hensington Lower Wolvercote Scotland End Newland Belmont Drayton St Leonard Dorchester Little Wittenham Lower Wainhill Bletchingdon Banbury Chalgrove Asthall Leigh Delly End Heathfield Village Collins End Abingdon-on-Thames Townsend Cowleaze Corner Black Bourton Chipping Norton Howe Hill Freeland Easington Crowell Hill Maidensgrove Little Milton Southrop Pishill Bottom Witney Peppard Hill Shirburn Littlestead Green Iffley Newnham Murren West Hanney Blenheim Cottisford Cassington East End Barton Abbey East Challow Emmington Sandford-on-Thames Berinsfield Peachcroft Ascott d' Oyley Buscot Wick Weston-on-the-Green Radcot Crowsley Russell's Water Ascott Earl Toot Baldon South Newington Bessels Leigh Rousham Shotover Hill Westhall Hill Wilcote Campsfield Charlton Highfield Golden Balls Lidstone Watchfield Lower Tadmarton Sonning Eye Little Faringdon North Leigh Chastleton Hardwick Great Coxwell Tusmore Camp Corner Blackditch Summertown Great Bourton Ledwell Blewbury Nuffield Stoke Lyne South Weston Launton Juniper Hill Rowstock Warpsgrove Britwell Salome Roke Langford Village Upperton Wildmoor Nuneham Courtenay Kennington Crawley Oakley Wood Cothill Kingstone Winslow Rotherfield Peppard Lodge Hill Worsham Somerton Bladon Bampton Risinghurst Newington Wytham Eastend Aston Upthorpe Westend Greenwood New Osney Sibford Ferris Hinton Waldrist Radley Park Ducklington Ardington Goring Heath Gosford Woodway Wendlebury Stonor Swinford Burcot East Hagbourne Shilton Clattercote Florence Park Great Rollright Lyford Cowley Chadlington South Stoke Church Enstone Berrick Salome Binsey Whitchurch-on-Thames Waterperry Northmoor East Lockinge Lyneham Chimney Watlington Little Rollright Beckley Hempton New Botley Winterbrook Shorthampton Marsh Baldon Sparsholt Newtown Well Place Barford St Michael Play Hatch Whistlow Hill Bottom West Ginge Elsfield Brookhampton Walton Manor Duns Tew Filkins Water Eaton Meadside Combe Pusey West Hendred Childrey Asthall The Green Bunkers Hill Sunnymead Swalcliffe Christmas Common Piddington Kingston Stert King's End Poffley End Hempton Wainhill Lower Highmoor Huntercombe End Alkerton Stanton St John Wantage Faringdon Moreton Stratton Audley Ramsden Southcombe Pyrton Milton Bushey Ground Burford Witheridge Hill West End Rotherfield Greys Hailey Neithrop Cane End Denchworth Cote Kelmscott Dunthrop Brookend Goring Shifford Cogges Yarnton West Lockinge Bainton Oxford Harcourt Hill Woodleys Hampton Gay Longworth Woodfield Albury Yelford Deddington Shipton-under-Wychwood Crowell Mapledurham Upper Heyford Botley Headington Quarry Barton Horspath Baldon Row Fritwell Caulcott Sarsden Halt Baynard's Green Cray's Pond Charney Bassett Ascott-under-Wychwood Fringford Holton Heath End Cuddesdon Kencot Hardwick Clifton Over Worton Horton-cum-Studley Woolstone Wallingford Nether Worton Kingham Harwell Stoke Talmage Church Hanborough Charterville Allotments Crowmarsh Gifford Pishill Fencott Great Haseley Letcombe Bassett Hook Norton Pishill Bank Compton Beauchamp Kingston Bagpuize Burdrop Lew Exlade Street Rokemarsh Caversfield Highmoor Cross Wigginton Cornwell Brightwell Baldwin Blackbird Leys Woodgreen Northcourt Heythrop Ardington Wick Kingston Blount Shores Green Fordwells Garsington Little Clanfield Kingwood Common Shiplake Bucknell Steventon East Adderbury Islip Hampton Poyle Sibford Gower Leafield Long Wittenham Clare Baulking West Adderbury Cumnor Easington Henton Curbridge Gainfield Checkendon Cleveley Over Norton Mixbury Cookley Green Bruern Abbey Chilton Drayton Woodeaton Broughton Begbroke Hanwell Idbury Path Hill Ambrosden Fyfield Binfield Heath Stoke Row Caldecott Garden City Lower Arncott Carswell Marsh South Moreton West Hagbourne Filchampstead Middleton Stoney Fifield Upper Wolvercote Sandhills Stadhampton Headington Hill Holwell Waterstock Chawley North Newington Hornton East Ginge Townsend Shutford Great Milton Aston Wolvercote Middle Aston Whitchurch Hill Park Town Drayton Churchill Wootton East Hendred Tackley Grandpont Garford Henwood Lower Shiplake Murcott Brighthampton Fernham Frilford Heath Crocker End Wroxton Chazey Heath Radfordbridge Hethe Nuney Green Glympton Westcott Barton East Hanney Charlbury Dane Hill Shillingford Fulwell Westwell Hardwick Gozzard's Ford Woodstock Uffington Kirtlington Milton Heights Towersey Salford Great Tew Bayworth Lewknor Milton Tadley Grafton Shipton-on-Cherwell Kidmore End Alvescot Stonesfield High Cogges Oddington Lower Bourton Upton Lower Radley Brightwell-cum-Sotwell Little Coxwell Merton Eaton Greys Green Clifton Hampden Overy Mollington Middle Assendon Ruscote Whiteoak Green Blackthorn Westcot Milton Hill Eynsham Tokers Green Oakley Bure Park Norham Manor Minster Lovell Tubney Bradwell Grove Shippon Tadmarton New Hinksey Sonning Common Moreton Souldern Swerford Bourton Farmoor New Yatt Milton-under-Wychwood Wootton Village Bodicote Chalkhouse Green South Hinksey Highmoor Greenend Mount Skippett Williamscot Coleshill Mackney Moulsford Denton Sandford St Martin Kingston Lisle Taston Radford Dunsden Green Epwell Broadplat Buckland Marsh Long Hanborough Preston Crowmarsh Taynton Harpsden Heights Gibralter Littleworth Twyford Weald Fawler Shepherd's Green Sarsden High Meadow View Gallowstree Common Adderbury Cuxham Cleeve Over Kiddington South Leigh Chiselhampton Temple Cowley Buscot Hook End Boars Hill Littlemore Bix Field Assarts Netherton New Marston Satwell Benson Forest Hill Steeple Barton Didcot Clanfield Woodcote Slade End Little Haseley Bloxham Sydenham Tetsworth Oakley Court