Radio Advertising in West Challow

Get in touch

Radio Station Advertising in West Challow

Radio advertising is a fantastic and cost-effective way to promote most brands, services and businesses on commercial radio stations.

Our experienced marketing teams work with major stations every day and can arrange advertising across the whole country. As well as large well-known stations we can also arrange adverts on smaller more local stations, which are well known and highly effective in their regions.

Popular stations reach millions of listeners daily. So, if you're looking for radio advertising for your company, look no further than us. We'll have your brand broadcasting on the airwaves in no time at all!

If you are interested in this popular form of marketing, please contact us today. We look forward to hearing from you and creating a radio advertising campaign to suit your needs. 

Most radio campaigns have a recommended minimum spend of £2000 to have a successful impact. 

Contact Us

What is Radio Station Advertising?

Put simply, radio advertising is a way to promote your product or service on commercial radio stations through the medium of short audio adverts (typically 30 seconds long). These radio adverts typically run in between songs, chat and news bulletins and are used by a range of companies due to their ability to reach a huge cross-section of society.

Radio ads are used for a variety of messages; from commercial selling through to public service messaging.

Radio costs are reasonable when compared to other forms of marketing, meaning that it subsequently achieves a great return on investment; this is one of its main advantages and why it is used time after time, week after week.  

If you would like free quotes contact us today.

Get a Quote

What is the Cost of Radio Advertising?

The factors which broadly determine the cost are outlined below:

  • Reach/Number of Listeners/Listenership – the more people who tune in to a radio station on a daily basis (and therefore the more likely to hear your radio advert) the more expensive it will be. Heart advertising costs and Hits/Capital radio advertising costs are obviously more expensive (as large commercial stations) than smaller local stations - but you would expect this because they have more listeners (so potentially more customers for you). So the option when choosing a station to advertise on is; do you want to hit lots of people in a wide area or a smaller but more select audience more locally?

  • Number of Slots – the more slots (number of radio adverts) you choose to have, the more expensive it will be. You may choose to do a couple of ads each day or want to go more “heavyweight” and do between 10-15 slots so that you are covering the majority of the day. If you are uncertain of which approach to take our media planners will advise. Think about when in the day your target market and target audience will be listening and tailor your slots to their life and listening patterns.

  • Length of Campaign – most adverts are the same length – 30 seconds – and a typical campaign would be over one week. Sometimes however you may want to do a shorter period, a weekend promotion or a “winning weekend” are popular in raising awareness. If you have a larger budget, you may look to do a few weeks with your radio ad to really get your message and brand out there on the airwaves. For the best results, we tend to suggest a minimum of a week, however, a two-week campaign is ideal for a good amount of coverage.

  • Time of Slots - depending on what you are promoting, certain times of day may work better. Slots are broadly broken down into breakfast, day, evening (rush hour) and night. The most sought-after tend to be breakfast and evening as they have higher listeners. Again, have a think about when your target audience may be listening, or equally spread them throughout the day to hit a variety and cross-section of people. A spread tends to be the most typical approach by most advertisers but your product will guide you to the most suitable timings.

  • Radio Talk Ups and Radio Co-Promotions – as well as doing straight “air-time” you can also do what is called “talk-up” or “co-promotions”, this is where the DJs/presenters talk about a product. Often this can be a more creative approach. They are given a script and bullet points to mention so that they talk about the right things and are “on message”. Radio co-promos are often an informal way of getting your key information across. Sometimes stations can be picky about what services and products they do co-promotions with. Examples of co-promotions are when presenters talk about how “great” a film or theatre show is - when they may not have actually seen it! 

Simply drop us a message today and we will send over more specific information about radio advertising costs. 

Does Radio Advertising Work?

The simple answer is yes!

When you think about it, most people listen to the radio on a daily basis; in their homes, at work and also when driving, therefore it is a great way to reach a mass amount of people quickly. This mass reach is one of the main benefits; it can hit millions of people all at once. Most forms of marketing media (apart from TV advertising) cannot claim to achieve this, whilst radio adverts manage to do this at a fraction of the price of TV advertising.

However, even though a radio ad hits a huge number of listeners this isn’t untargeted as stations have different demographics e.g. younger people tend to listen to Hits/Capital FM, older listeners tend to tune into Smooth. Our teams will help match your product and message to the most suitable stations.

This targeting is the main reason radio advertising achieves brilliant results time after time and why radio advertising effectiveness is high; radio has high reach but wastage is reduced as these people are targetted. 

The value for money is another reason radio is popular with many advertisers and companies. 

Which Companies Typically Advertise on The Radio in OX12 9?

As radio listeners represent a great cross-section of society, advertising on radio works for most businesses and is a popular form of marketing employed by a range of companies from diverse industries. The most popular types of companies who advertise on radio through our teams include: 

If you would like to book a radio campaign or for us to propose a radio advertising campaign for you, contact us today for more information. 

Which Are The Top UK Radio Stations To Advertise On?

When thinking about which station to go for, put yourself in the mind of your potential customer and think “what station would they listen to”? Selecting the right station is the key to all successful campaigns.

The most popular campaigns we run are with: 

  • Capital/Hits FM advertising

  • Heart FM advertising

  • Smooth FM advertising

  • Classic FM advertising

  • Magic FM advertising

  • Absolute FM advertising

  • Local radio advertising

Contact us today for more information and advice about the above commercial radio stations and use radio to reach your target audience. 

Combination Marketing - Teaming Your Radio Adverts With Other Suitable Advertising Options

If you are looking to combine commercial radio with other options the below typically work well:  

  • Online - as people will hear your radio advert they are then likely to go online to find out more information. A strong online presence is, therefore, a good idea to supplement your campaign.

  • Social media marketing - similar to the benefits of online support, social media is often a good idea to use to back up your radio ads. 

  • Bus ads - bus ads or other forms of outdoor promotions are a great way to support radio, meaning that people get to see and hear what you have to offer. 

  • TV - the cherry on top of any marketing campaign - the power of TV is superb and can be targeted to regions making it more affordable than people often realise.

What Makes the Best Commerical Radio Adverts in West Challow?

With your radio advertising, you must remember that the audience can only listen to your product or service being described by words - they obviously can't see it -  this means you need to create an innovative advert which will catch their attention. Also, you don't have much time - 30 seconds is not a lot of time to describe what you are offering - so you must get to the point and be clear and concise. Sometimes catchy phrases and slogans work and a good sound bed can attract attention further - but also just being clear and direct is important; don't try and cram too much in.

To summarise we would say; try not to be too clever, as most listeners are doing other things - so get to the point and don't be too confusing. You just need to grab their attention and encourage them to seek more information at a later time.  

Can You Help Me Make a Radio Advert Or Do I Need to Supply One Direct?

Yes! 

Get in touch today and we can help you make your advert with our radio ad production team at a brilliant rate. When producing this for you we, of course, take into account best practices as outlined by the Radio Advertising Bureau (RAB). We will also help with script-writing, bed creation and finding a suitable voice-over artist to match with your individual needs.  Our top tip would be to get an “ear-catching” advert so that it stands out; something clear, catchy and to the point works best.  

Frequently Asked Questions about Advertising on the Radio

Here are the most popular questions we get asked:  

What does it cost to advertise on the radio? 

As we explore in the guide, the cost depends on a few factors including which stations you choose, the length of the campaign and the time of year. Many advertisers use radio as it offers great value for money. 

What does radio advertising mean? 

It's basically advertising on the radio using short pre-recorded adverts that are broadcast to a set pre-approved schedule. It's used by a wide range of businesses and brands due to it's proven success.  

How much is a 30-second radio ad? 

It depends on the station and the listenership, larger more commercial stations with more listeners cost more than smaller more local ones. 

Is radio advertising still effective? 

Very, its reasonable price tag and ability to reach a large number of people make it both highly effective and a firm favourite with a broad range of companies who are looking to increase profits or raise awareness. It's probably an under-used advertising medium, considering its great results. 

Contact Us

So, if you are looking for radio adverts in West Challow, look no further than us.

You can either let us know which commercial radio station you are interested or we will put together a proposal based on your budgets, aims and target audience. We can also supply you with more information on the advantages of radio advertising any other advice or information that you may need.

We look forward to hearing from you and working to get your product, brand or service on the airwaves!

Contact Us

Topics covered - radio advertising in OX12 9. 

We cover West Challow (Oxfordshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for radio advertising
Britwell Salome Postcombe Wootton Village Ramsden Neithrop Letcombe Regis West Challow Oakley Wood Greys Green Wheatley Grafton Littleworth Blackthorn Goring New Yatt Dane Hill Shenington Hornton Aston Upthorpe Lower Tadmarton Sonning Eye Nettlebed Hopcroft's Holt Ardington Little Chesterton Eastend Toot Baldon Epwell Harpsden Bottom North Aston Hardwick Berrick Salome Waterperry Netherton Fulbrook Fencott Cold Harbour Watchfield Hempton Wainhill Charlton-on-Otmoor Langford Little Coxwell Dry Sandford Rousham Cray's Pond Marsh Baldon Weald Lower Shiplake New Osney Lidstone Over Norton Clare Rotherfield Peppard Woodfield Moreton Shippon Black Bourton Buckland Longcot Witheridge Hill Slade End Kirtlington Witney Church End Milton Rowstock Oxford Lower Arncott Salford Begbroke Lower Radley Westcot Shipton-on-Cherwell Stanton Harcourt Wardington Belmont Milton Heights Yelford Cleveley Winterbrook North Stoke Whistlow Bletchingdon Upton Woodstock Frilford Heath Sunningwell Banbury Neat Enstone Cassington Milcombe Pyrton Townsend Chipping Norton Wildmoor Park Town Great Bourton Stoke Lyne Steeple Aston Newbridge Culham Hensington Kingstone Winslow Easington Hampton Gay South Hinksey Bunkers Hill Sydenham Oakley Court Park Corner Fawler Upper Heyford Chinnor Uffington Ipsden Middle Barton Gibralter Widford Osney Caldecott Eaton Hastings Weston-on-the-Green Buscot Wick Grimsbury Southcombe Little Tew Preston Crowmarsh Sarsden New Headington Wolvercote Cornwell Walton Manor Combe Taston Russell's Water Kingwood Common Binfield Heath Chiselhampton Spelsbury Radfordbridge Cothill Woolstone Ducklington Bainton Scotland End Radley Park Path Hill Radford Murcott Appleton Kidlington South Weston Upper Milton Tusmore South Leigh Fifield Coscote Asthall Compton Beauchamp Thrupp Chimney-end Southrop Forest Hill Harpsden Sibford Gower Bicester Village Eynsham Trench Green Steeple Barton Water Eaton Burford Brightwell Baldwin Stratton Audley Collins End Calthorpe Souldern East Challow Benson Aston Idbury Bruern Abbey Poffley End Horton-cum-Studley Churchill Garford Headington Quarry Binsey Sutton Courtenay Great Rollright Worsham West End Hook End Holwell Bradwell Grove Shirburn Ruscote Brookend Finstock Sutton West Ginge Bridge End West Adderbury Dunthrop Westwell Fulwell East Hagbourne Dean Cane End North Leigh Ewelme Bayworth Lyford Blackbird Leys Balscote Over Kiddington Westhall Hill Sandford St Martin Alkerton Newton Purcell Cottisford Shipton-under-Wychwood Launton Henwood East Lockinge Ascott d' Oyley Shepherd's Green Hardwick Garden City Carterton Adderbury Emmington Newnham Murren Risinghurst Chesterton Brightwell-cum-Sotwell Church Enstone Harcourt Hill Henton Crowsley Stanford in the Vale Great Milton Signet Ardley Moulsford Newland Tadmarton Great Tew Bessels Leigh Maidensgrove Radley Chilton West Hendred Goosey Littlemore Elsfield Littlestead Green Wroxton Middle Aston Fyfield Christmas Common Woodleys Swinford Somerton Westend Mapledurham Holton Newtown Stoke Row Dorchester Didcot Garsington Great Coxwell Barton Abbey Fringford Harwell Pishill East End Juniper Hill Cumnor Upton Frilford Over Worton Headington Burcot Iffley Broughton Poggs Stonor Whiteoak Green Nuneham Courtenay Lower Assendon Horley Ambrosden Clifton Hampden Shiplake Row Baulking Exlade Street Jericho Grandpont Nether Worton Clattercote Deddington Cuddesdon Bourton Milton-under-Wychwood Worton Fordwells Little Bourton Blackditch Play Hatch Sarsden Halt Mollington Kidmore End Henley-on-Thames Church Hanborough Long Wittenham South Newington Hill Bottom Gallowstree Common Mixbury East End Dean Court Alvescot Hampton Poyle Drayton Mackney Littleworth Lower Highmoor Ardington Wick Chadlington Shutford Chalgrove Stanton St John Highmoor Charlbury Millend Foxcombe Hill Shores Green Wendlebury Harpsden Heights Headington Hill New Hinksey Wootton Fawler Williamscot Shrivenham Wigginton Heath Charlton Woodway Thame Hatford Leafield Wytham Upper Arncott Upper Wardington Watlington Waterstock Swalcliffe Bushey Ground Oddington Westcott Barton Long Hanborough Yarnton Gozzard's Ford East Ginge Northcourt Hinton Waldrist Stoke Talmage Norham Manor Bodicote Middle Assendon Drayton Cookley Green Swinbrook Ascott Earl Cote Hook Norton Hethe Shifford Islip North Hinksey Village Highmoor Cross Lew Cholsey Enslow Whitchurch Hill Cuxham Wigginton Buckland Marsh Hempton East Hendred Kencot Milton Common Great Haseley Nethercote Burdrop Fewcott Cleeve Tetsworth Bampton Greenwood North Newington Stonesfield Kingston Blount Rokemarsh Lodge Hill Lower Wolvercote Brighthampton Cumnor Hill Little Milton Kingham Blewbury High Meadow View Sonning Common Shorthampton Upperton Idstone West Hagbourne Charterville Allotments Whitchurch-on-Thames Abingdon-on-Thames Denchworth Little Minster Fritwell Caversfield Glympton Checkendon Mount Skippett Heathfield Village West Hanney Bicester Chimney Cutteslowe Catslip Gainfield Florence Park Tackley Shiplake Blenheim Southmoor Woodcote Ledwell Warpsgrove Coleshill Peachcroft Lyneham Shotover Hill Barford St Michael Wallingford Shiplake Bottom Old Chalford Filchampstead Greenfield South Moreton Longworth Appleford-on-Thames Langford Village Stadhampton Drayton St Leonard Albury Satwell Moreton Bradwell Chilson Camp Corner Middleton Stoney Roke Wilcote Piddington Sunnymead Tokers Green Howe Hill Well Place Kennington Adwell Bladon Upper Wolvercote Broadplat Childrey Fernham East Adderbury Peppard Hill Clifton Nuffield Cropredy The Green Hailey Milton Hill Chawley Charney Bassett Brookhampton Twyford Kelmscott Farmoor Rotherfield Greys Steventon Bloxham Sparsholt King's End Crawley Crowmarsh Gifford Buscot Northmoor Lower Heyford Godington South Stoke Ashbury Tubney Asthall Leigh Draycot Duns Tew Delly End Bucknell Down End Little Faringdon Filkins Letcombe Bassett Little Wittenham Beckley Lower Bourton Marston Field Assarts Barford St John Bure Park Townsend Woodeaton Merton Crowell Sandhills Bould Eaton Little Clanfield Bix Little Heath Great Holcombe Swerford Nuney Green Easington Foscot Pishill Bank Marcham New Botley Little Haseley Crowell Hill Old Woodstock Meadside Carswell Marsh Temple Cowley West Lockinge Knighton Cogges Denton Overy Horspath Barton Tadley Rack End Hardwick Hailey Kingston Lisle Grove New Marston Tiddington Dunsden Green Taynton Mongewell Highfield Shilton Kiddington Standlake Oxford Spires Park Little Rollright Faringdon Huntercombe End Campsfield Heath End Gosford Wootton Ascott-under-Wychwood East Hanney Botley Broadwell Wantage Curbridge Baynard's Green Woodgreen Noke Sandford-on-Thames Shillingford Rose Hill Caulcott Shellingford Oakley Heythrop Chastleton Pusey East End High Cogges Sibford Ferris Finmere Lower Wainhill Broughton Golden Balls Cowley Brize Norton Aston Rowant Greenend Gagingwell Hanwell Minster Lovell Enstone Berinsfield Warborough Kingston Stert Radcot Lewknor Summertown Newington Boars Hill Aston Tirrold Clanfield Milton Cowleaze Corner Freeland Barnard Gate Claydon Chazey Heath Towersey Kingston Bagpuize Crocker End Goring Heath Baldon Row North Moreton Chalkhouse Green Pishill Bottom