Radio Advertising in Portnalong

Get in touch

Radio Station Advertising in Portnalong

Radio advertising is a fantastic and cost-effective way to promote most brands, services and businesses on commercial radio stations.

Our experienced marketing teams work with major stations every day and can arrange advertising across the whole country. As well as large well-known stations we can also arrange adverts on smaller more local stations, which are well known and highly effective in their regions.

Popular stations reach millions of listeners daily. So, if you're looking for radio advertising for your company, look no further than us. We'll have your brand broadcasting on the airwaves in no time at all!

If you are interested in this popular form of marketing, please contact us today. We look forward to hearing from you and creating a radio advertising campaign to suit your needs. 

Most radio campaigns have a recommended minimum spend of £2000 to have a successful impact. 

Contact Us

What is Radio Station Advertising?

Put simply, radio advertising is a way to promote your product or service on commercial radio stations through the medium of short audio adverts (typically 30 seconds long). These radio adverts typically run in between songs, chat and news bulletins and are used by a range of companies due to their ability to reach a huge cross-section of society.

Radio ads are used for a variety of messages; from commercial selling through to public service messaging.

Radio costs are reasonable when compared to other forms of marketing, meaning that it subsequently achieves a great return on investment; this is one of its main advantages and why it is used time after time, week after week.  

If you would like free quotes contact us today.

Get a Quote

What is the Cost of Radio Advertising?

The factors which broadly determine the cost are outlined below:

  • Reach/Number of Listeners/Listenership – the more people who tune in to a radio station on a daily basis (and therefore the more likely to hear your radio advert) the more expensive it will be. Heart advertising costs and Hits/Capital radio advertising costs are obviously more expensive (as large commercial stations) than smaller local stations - but you would expect this because they have more listeners (so potentially more customers for you). So the option when choosing a station to advertise on is; do you want to hit lots of people in a wide area or a smaller but more select audience more locally?

  • Number of Slots – the more slots (number of radio adverts) you choose to have, the more expensive it will be. You may choose to do a couple of ads each day or want to go more “heavyweight” and do between 10-15 slots so that you are covering the majority of the day. If you are uncertain of which approach to take our media planners will advise. Think about when in the day your target market and target audience will be listening and tailor your slots to their life and listening patterns.

  • Length of Campaign – most adverts are the same length – 30 seconds – and a typical campaign would be over one week. Sometimes however you may want to do a shorter period, a weekend promotion or a “winning weekend” are popular in raising awareness. If you have a larger budget, you may look to do a few weeks with your radio ad to really get your message and brand out there on the airwaves. For the best results, we tend to suggest a minimum of a week, however, a two-week campaign is ideal for a good amount of coverage.

  • Time of Slots - depending on what you are promoting, certain times of day may work better. Slots are broadly broken down into breakfast, day, evening (rush hour) and night. The most sought-after tend to be breakfast and evening as they have higher listeners. Again, have a think about when your target audience may be listening, or equally spread them throughout the day to hit a variety and cross-section of people. A spread tends to be the most typical approach by most advertisers but your product will guide you to the most suitable timings.

  • Radio Talk Ups and Radio Co-Promotions – as well as doing straight “air-time” you can also do what is called “talk-up” or “co-promotions”, this is where the DJs/presenters talk about a product. Often this can be a more creative approach. They are given a script and bullet points to mention so that they talk about the right things and are “on message”. Radio co-promos are often an informal way of getting your key information across. Sometimes stations can be picky about what services and products they do co-promotions with. Examples of co-promotions are when presenters talk about how “great” a film or theatre show is - when they may not have actually seen it! 

Simply drop us a message today and we will send over more specific information about radio advertising costs. 

Does Radio Advertising Work?

The simple answer is yes!

When you think about it, most people listen to the radio on a daily basis; in their homes, at work and also when driving, therefore it is a great way to reach a mass amount of people quickly. This mass reach is one of the main benefits; it can hit millions of people all at once. Most forms of marketing media (apart from TV advertising) cannot claim to achieve this, whilst radio adverts manage to do this at a fraction of the price of TV advertising.

However, even though a radio ad hits a huge number of listeners this isn’t untargeted as stations have different demographics e.g. younger people tend to listen to Hits/Capital FM, older listeners tend to tune into Smooth. Our teams will help match your product and message to the most suitable stations.

This targeting is the main reason radio advertising achieves brilliant results time after time and why radio advertising effectiveness is high; radio has high reach but wastage is reduced as these people are targetted. 

The value for money is another reason radio is popular with many advertisers and companies. 

Which Companies Typically Advertise on The Radio in IV47 8?

As radio listeners represent a great cross-section of society, advertising on radio works for most businesses and is a popular form of marketing employed by a range of companies from diverse industries. The most popular types of companies who advertise on radio through our teams include: 

If you would like to book a radio campaign or for us to propose a radio advertising campaign for you, contact us today for more information. 

Which Are The Top UK Radio Stations To Advertise On?

When thinking about which station to go for, put yourself in the mind of your potential customer and think “what station would they listen to”? Selecting the right station is the key to all successful campaigns.

The most popular campaigns we run are with: 

  • Capital/Hits FM advertising

  • Heart FM advertising

  • Smooth FM advertising

  • Classic FM advertising

  • Magic FM advertising

  • Absolute FM advertising

  • Local radio advertising

Contact us today for more information and advice about the above commercial radio stations and use radio to reach your target audience. 

Combination Marketing - Teaming Your Radio Adverts With Other Suitable Advertising Options

If you are looking to combine commercial radio with other options the below typically work well:  

  • Online - as people will hear your radio advert they are then likely to go online to find out more information. A strong online presence is, therefore, a good idea to supplement your campaign.

  • Social media marketing - similar to the benefits of online support, social media is often a good idea to use to back up your radio ads. 

  • Bus ads - bus ads or other forms of outdoor promotions are a great way to support radio, meaning that people get to see and hear what you have to offer. 

  • TV - the cherry on top of any marketing campaign - the power of TV is superb and can be targeted to regions making it more affordable than people often realise.

What Makes the Best Commerical Radio Adverts in Portnalong?

With your radio advertising, you must remember that the audience can only listen to your product or service being described by words - they obviously can't see it -  this means you need to create an innovative advert which will catch their attention. Also, you don't have much time - 30 seconds is not a lot of time to describe what you are offering - so you must get to the point and be clear and concise. Sometimes catchy phrases and slogans work and a good sound bed can attract attention further - but also just being clear and direct is important; don't try and cram too much in.

To summarise we would say; try not to be too clever, as most listeners are doing other things - so get to the point and don't be too confusing. You just need to grab their attention and encourage them to seek more information at a later time.  

Can You Help Me Make a Radio Advert Or Do I Need to Supply One Direct?

Yes! 

Get in touch today and we can help you make your advert with our radio ad production team at a brilliant rate. When producing this for you we, of course, take into account best practices as outlined by the Radio Advertising Bureau (RAB). We will also help with script-writing, bed creation and finding a suitable voice-over artist to match with your individual needs.  Our top tip would be to get an “ear-catching” advert so that it stands out; something clear, catchy and to the point works best.  

Frequently Asked Questions about Advertising on the Radio

Here are the most popular questions we get asked:  

What does it cost to advertise on the radio? 

As we explore in the guide, the cost depends on a few factors including which stations you choose, the length of the campaign and the time of year. Many advertisers use radio as it offers great value for money. 

What does radio advertising mean? 

It's basically advertising on the radio using short pre-recorded adverts that are broadcast to a set pre-approved schedule. It's used by a wide range of businesses and brands due to it's proven success.  

How much is a 30-second radio ad? 

It depends on the station and the listenership, larger more commercial stations with more listeners cost more than smaller more local ones. 

Is radio advertising still effective? 

Very, its reasonable price tag and ability to reach a large number of people make it both highly effective and a firm favourite with a broad range of companies who are looking to increase profits or raise awareness. It's probably an under-used advertising medium, considering its great results. 

Contact Us

So, if you are looking for radio adverts in Portnalong, look no further than us.

You can either let us know which commercial radio station you are interested or we will put together a proposal based on your budgets, aims and target audience. We can also supply you with more information on the advantages of radio advertising any other advice or information that you may need.

We look forward to hearing from you and working to get your product, brand or service on the airwaves!

Contact Us

Topics covered - radio advertising in IV47 8. 

We cover Portnalong (Ross and Cromarty)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for radio advertising
Ferryton Pool Crofts Marybank Bridgend Newmills Lower Tote Strathpeffer Torridon Logie Hill Hallin Conon Bridge Valtos / Bhaltos Totardor Balblair Ruigh'riabhach Achgarve Breckrey Shandwick Ardvasar / Àird a' Bhasair Dunans Bualintur Culnacnoc / Cul nan Cnoc Carbost Gorstan Millnain Rhiroy Lemlair Bottacks Lòndubh Bishop Kinkell Borrodale Torrin / Na Torrin Opinan Arpafeelie Badcaul Sanachan Balleigh Prabost Quarryhill Balachuirn Aird Miltown Gillen Boor Arrina / Arinacrinachd Fortrose Hilton Milnafua Newfield Strath Rusdale Upper Edinbane / Braigh an Aodainn Bhain Crofts of Kingscauseway Upper Ollach Ardarroch Fasag Fernilea Ratagan Portree / Port Rìgh Stromemore Charleston Corntown Achnandarach Easter Kinkell Badenscallie Craigrory Arabella Kyleakin / Caol Acain Lochluichart Drynoch Dùn Colbost Shieldaig Lochcarron Sconser / Sgonnsair Ryefield Swordale Lower Milovaig Auchtertyre Mial Nigg Ferry Lower Breakish / Breacais Ìosal Kinbeachie Dounie Portneora Penifiler / Peighinn nam Fìdhleir North Tarrel Lower Arboll Ullapool Point of Sleat Halistra Raddery Heatherfield / An Torran Uaine Knockbreck Carnach Kenmore Totscore Newton of Cromarty Peinmore Craig Upper Halistra Feriniquarrie / Fearann MhicGuaire Calligarry Camusterrach Heaste / Heasta Balmeanach Portmahomack Sallachy Conasta Carn-gorm Totaig Glengrasco Claigan Leidchruich Leacanashie / Leacanaisigh South Cuil Garrafad Clachamish Gedintailor / Gead an t-Sailleir Ardintoul Achnashellach / Achadh na Seileach Edderton Fearn Carbostmore Milton Camascross / Camus Croise Balnapaling Lonmore Delny Cromarty Solitote Achintraid / Achantraid Boath Polglass Callakille Inverchoran Inver Arrisa Kilmarie Allt nan Sùgh Lochslin Achtalean Braes of Ullapool Dalnacroich Dunvegan / Dùn Bheagan Badachonacher Reiff Ferindonald / Fearann Dhomhnaill Lower Diabaig Arnisdale Heights of Kinlochewe Newton of Kinkell Kildary Ord / An t-Òrd Digg / An Dig Peterburn Glen More Borve / Borbh Duncanston Nostie Letters Stittenham Newhall Ellishadder / Ealaiseadar Linicro / Lionacro Culbo Hamaraverin Treaslane Earlish / Earlais Alligin Shuas Invergordon Carbost Tomich Killilan Lower Pitcalzean Aultvaich Toscaig Lonemore Alness Leachachan Garve / Gairbh Rhue Pitmaduthy Jamestown Ullinish / Uilbhinnis Reraig Leacnasaide Orbost / Orabost Coishletter Geary Newmore Milton Drumbuie Camustianavaig / Camas Tianabhaig Munlochy Ardnarff South Erradale Cartbostbeg Bindal Sheader / Siadair Urray Glen Bernisdale Harlosh / Harlois Balintraid Upper Milovaig Mount High Strathcarron Drynie Park Saltburn / Alltan an t-Salainn An Àrd Stenscholl / Steinnseall Dunan / An Dùnan Strath Peinachorrain / Peighinn a' Chorrain Balnaknock / Baile nan cnoc Balnabruach Gairloch Lower Ollach Tarbat Mains Ormiscaig Romesdal Achmore Rha Barbaraville Feorlaig Suledale Drumfearn / Druim Fhearna Glenbrittle Londain Drinan Drummond Croftnacriech Badicaul Greep Inchina Ashaig / Aisig North Cuil Fanks / Na Faingean Balmuchy Inveralligin Leacanasigh Broomhill Attadale Garros / Gearros Dornie Kingsburgh / Cinnseaborg Braeintra Lower Pitkerrie Glasnakille Ardessie Coulin Lodge Knockbreck Badluachrach / Badluarach Shieldaig / Sildeag Ardross Easter Ardross Galltair Upper Tullich Corry of Ardnagrask Mugeary Black Hill / Cnoc Dubh An Lethallt Millcraig Kilbeg Merkadale Ussie Mountgerald Naast Balmacqueen Tighnafiline Glen Heysdal Easter Lonvine Corry Caroy / An Cadha Ruadh Clachan Newton Kilmaluag Glasphein / Glas-Pheighinn Shiel Bridge Sand Strathy Lael Forest Struan / An Sruthan Kinlochewe / Ceann Loch Iù Knockfarrel Aird / An Àird Fiskavaig / Fioscabhaig Brenachie Croftown Shulista Clashandorran Ardmair Fasach Balmacara Cullicudden Kilvaxter / Cille a' Bhacstair Coast Ollach / An t-Ollach Eyre / Eighre Drumchork Tore Dorrachan Blair Morefield Loanreoch Garafad / An Garadh Fada Ardroag Culnamean Rhicullen Windhill Dìurinis / Diùranais Flodigarry Mid Strome Armadale / Armadail Maligar / Malagar Camas-longart North Fearns Clachan / An Clachan Balmeanach / Baile Meadhanach Fendom Glenelg Marishader / Maraiseader Drumuie / Druim-aoidh Upper Feorlig / Feolaig Ard Letterfearn Isleornsay / Eilean Iarmain Glenmore Sròndubh Tokavaig / Tòcabhaig Pollosgan Little Scatwell Loans of Tullich Charlestown Ardullie The Dock Carse of Bayfield Camusnagaul Lamington Ramasaig Saasaig / Sàsaig Garrachan Shillinghill Redburn Avernish Breabost Wester Alligin Burnside Dalmore Brae Ardtreck Portnalong Tournaig Blackwood Achnacloich Upper Tote Arcan Muir Bogallan Newton of Ferintosh Kildonan / Cill Donnain Bracadale Peinlich Achnagarron Corran Bundalloch Flashader / Flaiseader Sgalamus / Skulamus Achterneed Morvich Poolewe Peinaha Nigg Morangie Tarskavaig / Tarscabhaig Davidston Arcan Kilbride / Cille Bhrìghde Balnabruaich Coille Ghillidh Loandhu Maryburgh Hill of Fearn Bernisdale / Bearnasdal Coul of Fairburn Reiskmore Ardmore Aultbea Allt a' Chruinn Skinidin / Sgianaidin Second Coast Colbost / Cealabost Knott / Cnot Melvaig Leckmelm Coillore Gearymore / An Gearraidh Mòr Balgown Conordan Aultgrishan Idrigill Craig Tain Ardelve Eynort Kirkton Annishader Firemore / Fhaighear Mhòir Little Garve / Gairbh Beag Blairninich Clashnamuiach Kendram Balmeanach Suisnish Dingwall Resolis Duisdalebeg / Duisdeil Beag Greallainn Eabost West Hilton of Cadboll Northfield Tote Eabost / Eubost Fearnbeg Kilmuir Ardcharnich Hamaramore Achintee Teandalloch Tore Wester Arboll Keistle Ardnagrask Balmeanach / Am Baile Meadhanach Opinan Auchtercairn East Suisnish Kilmuir Redcastle Uig Roskhill Borreraig / Boraraig Park Bernisdale Fearnmore Cuaig Strome Ferry Talladale Muir of Tarradale Ardnagoine Culbokie Fodderty Teangue / An Teanga Oskaig / Osgaig Drumsmittal Inverinate Coulags Hungladder Culduie Achmore Talisker Annat Achilty Trumpan Bay Invershiel Alnessferry Kirkton Kilbride / Cille Bhrìgnde Muir of Ord Skinnerton Polbain Fettes Letterewe Àird Anancaun Heribost Loggie Rhynie Bualnaluib Blackpark / A' Phairce Dhubh Acheninver Rhenetra Coulnacraggan / Cul na Creagan Husabost Badbea Glen Dale / Gleann Dail Rheindown Kylerhea / Caol Reatha Glen Conon Auchindrean Coulwood Arnish Avoch Glenuachdarach Rootfield Crepkill Duntulm Harrapool / Harrapul Lower Halistra Luib Port Henderson Stein Struanmore Altandhu Waterloo / Achadh a' Chùirn Broadford / An t-Àth Leathann Bornesketaig / Borgh na Sgiotaig Camas-luinie Lair Strollamus / Stròlamas Keppoch Greshornish / Griseornais Elgol / Ealaghol Knockbain Rosemarkie Tullich Muir Wester Lonvine Toulvaddie Artafallie Achadh a'Choirce / Achachork Moll Inverarish Pitcalnie Laide Limepark / Pairc an Aoil Mol-chlach Balnaguisich Uig Uigshader North Kessock Big Sand Blarnalearoch Pollo Craigton Sluggans Scotsburn Balintore Broomhill Ardindrean Sartle / Sartail Roag Scoraig Incheril Badrallach Obsdale Park Dundonnell Glackmore Peiness Kensaleyre / Ceann Sail Eighre Duisdalemore / DuisdeiI Mòr Toravaig / Tòrabhaig Sùlaisiadar Mòr Staffin / Stafainn Balblair First Coast Redpoint Achanalt Strathcanaird Dunmore Kilmore Brae of Achnahaird Cuidrach Cnoc Ruadh Brochel Durnamuck Srath Carran Lonbain Tarvie Mellon Udrigle Kilcoy Linnie Achduart / Achadh Dubhaird Evanton / Baile-Eoghain Rhives Badachro Edinbane / An t-Aodann Ban Achandunie Eilanreach Hartmount Achnasheen / Achadh na Sine Grudie Glasphein / A' Glas Pheighinn Alcaig Kalnakill North Erradale Ardvannie Ard Dorch / An Àird Dhorcha Balnacra Craigdarroch Culnacraig Breacais Galtrigill / Galtraigeall Sgeitheabost / Skeabost Inverasdale Satran Horneval Kishorn Mellon Charles Erbusaig Smithstown Balgunloune Balmacara Square Ose / Os Ardaneaskan Firhill Nonikiln Cadboll Jemimaville Springfield Balgunearie Lusta Grealin Heribusta Mileabhaig Sgoir Beag Rechullin Lower Tullich Achiltibuie Rockfield Westford Waterstein / Bhatairsteinn Uiginish / Uiginis Knock Rash An Leth-Pheighinn / Lephin Ard-dhubh Holmisdale / Holmasdal Vatten Muir of Fairburn Cove Killen Glaick Balvaird Braefindon Achlorachan Camustiel Ardheslaig Contin / Cunndainn Upper Diabaig Strath Garve / Srath Gairbh Brogaig Kirkibost Inveralivaig Applecross Plockton / Am Ploc Chaol Loch Aillse