Radio Advertising in Horsington Marsh

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Radio Station Advertising in Horsington Marsh

Radio advertising is a fantastic and cost-effective way to promote most brands, services and businesses on commercial radio stations.

Our experienced marketing teams work with major stations every day and can arrange advertising across the whole country. As well as large well-known stations we can also arrange adverts on smaller more local stations, which are well known and highly effective in their regions.

Popular stations reach millions of listeners daily. So, if you're looking for radio advertising for your company, look no further than us. We'll have your brand broadcasting on the airwaves in no time at all!

If you are interested in this popular form of marketing, please contact us today. We look forward to hearing from you and creating a radio advertising campaign to suit your needs. 

Most radio campaigns have a recommended minimum spend of £2000 to have a successful impact. 

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What is Radio Station Advertising?

Put simply, radio advertising is a way to promote your product or service on commercial radio stations through the medium of short audio adverts (typically 30 seconds long). These radio adverts typically run in between songs, chat and news bulletins and are used by a range of companies due to their ability to reach a huge cross-section of society.

Radio ads are used for a variety of messages; from commercial selling through to public service messaging.

Radio costs are reasonable when compared to other forms of marketing, meaning that it subsequently achieves a great return on investment; this is one of its main advantages and why it is used time after time, week after week.  

If you would like free quotes contact us today.

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What is the Cost of Radio Advertising?

The factors which broadly determine the cost are outlined below:

  • Reach/Number of Listeners/Listenership – the more people who tune in to a radio station on a daily basis (and therefore the more likely to hear your radio advert) the more expensive it will be. Heart advertising costs and Hits/Capital radio advertising costs are obviously more expensive (as large commercial stations) than smaller local stations - but you would expect this because they have more listeners (so potentially more customers for you). So the option when choosing a station to advertise on is; do you want to hit lots of people in a wide area or a smaller but more select audience more locally?

  • Number of Slots – the more slots (number of radio adverts) you choose to have, the more expensive it will be. You may choose to do a couple of ads each day or want to go more “heavyweight” and do between 10-15 slots so that you are covering the majority of the day. If you are uncertain of which approach to take our media planners will advise. Think about when in the day your target market and target audience will be listening and tailor your slots to their life and listening patterns.

  • Length of Campaign – most adverts are the same length – 30 seconds – and a typical campaign would be over one week. Sometimes however you may want to do a shorter period, a weekend promotion or a “winning weekend” are popular in raising awareness. If you have a larger budget, you may look to do a few weeks with your radio ad to really get your message and brand out there on the airwaves. For the best results, we tend to suggest a minimum of a week, however, a two-week campaign is ideal for a good amount of coverage.

  • Time of Slots - depending on what you are promoting, certain times of day may work better. Slots are broadly broken down into breakfast, day, evening (rush hour) and night. The most sought-after tend to be breakfast and evening as they have higher listeners. Again, have a think about when your target audience may be listening, or equally spread them throughout the day to hit a variety and cross-section of people. A spread tends to be the most typical approach by most advertisers but your product will guide you to the most suitable timings.

  • Radio Talk Ups and Radio Co-Promotions – as well as doing straight “air-time” you can also do what is called “talk-up” or “co-promotions”, this is where the DJs/presenters talk about a product. Often this can be a more creative approach. They are given a script and bullet points to mention so that they talk about the right things and are “on message”. Radio co-promos are often an informal way of getting your key information across. Sometimes stations can be picky about what services and products they do co-promotions with. Examples of co-promotions are when presenters talk about how “great” a film or theatre show is - when they may not have actually seen it! 

Simply drop us a message today and we will send over more specific information about radio advertising costs. 

Does Radio Advertising Work?

The simple answer is yes!

When you think about it, most people listen to the radio on a daily basis; in their homes, at work and also when driving, therefore it is a great way to reach a mass amount of people quickly. This mass reach is one of the main benefits; it can hit millions of people all at once. Most forms of marketing media (apart from TV advertising) cannot claim to achieve this, whilst radio adverts manage to do this at a fraction of the price of TV advertising.

However, even though a radio ad hits a huge number of listeners this isn’t untargeted as stations have different demographics e.g. younger people tend to listen to Hits/Capital FM, older listeners tend to tune into Smooth. Our teams will help match your product and message to the most suitable stations.

This targeting is the main reason radio advertising achieves brilliant results time after time and why radio advertising effectiveness is high; radio has high reach but wastage is reduced as these people are targetted. 

The value for money is another reason radio is popular with many advertisers and companies. 

Which Companies Typically Advertise on The Radio in BA8 0?

As radio listeners represent a great cross-section of society, advertising on radio works for most businesses and is a popular form of marketing employed by a range of companies from diverse industries. The most popular types of companies who advertise on radio through our teams include: 

If you would like to book a radio campaign or for us to propose a radio advertising campaign for you, contact us today for more information. 

Which Are The Top UK Radio Stations To Advertise On?

When thinking about which station to go for, put yourself in the mind of your potential customer and think “what station would they listen to”? Selecting the right station is the key to all successful campaigns.

The most popular campaigns we run are with: 

  • Capital/Hits FM advertising

  • Heart FM advertising

  • Smooth FM advertising

  • Classic FM advertising

  • Magic FM advertising

  • Absolute FM advertising

  • Local radio advertising

Contact us today for more information and advice about the above commercial radio stations and use radio to reach your target audience. 

Combination Marketing - Teaming Your Radio Adverts With Other Suitable Advertising Options

If you are looking to combine commercial radio with other options the below typically work well:  

  • Online - as people will hear your radio advert they are then likely to go online to find out more information. A strong online presence is, therefore, a good idea to supplement your campaign.

  • Social media marketing - similar to the benefits of online support, social media is often a good idea to use to back up your radio ads. 

  • Bus ads - bus ads or other forms of outdoor promotions are a great way to support radio, meaning that people get to see and hear what you have to offer. 

  • TV - the cherry on top of any marketing campaign - the power of TV is superb and can be targeted to regions making it more affordable than people often realise.

What Makes the Best Commerical Radio Adverts in Horsington Marsh?

With your radio advertising, you must remember that the audience can only listen to your product or service being described by words - they obviously can't see it -  this means you need to create an innovative advert which will catch their attention. Also, you don't have much time - 30 seconds is not a lot of time to describe what you are offering - so you must get to the point and be clear and concise. Sometimes catchy phrases and slogans work and a good sound bed can attract attention further - but also just being clear and direct is important; don't try and cram too much in.

To summarise we would say; try not to be too clever, as most listeners are doing other things - so get to the point and don't be too confusing. You just need to grab their attention and encourage them to seek more information at a later time.  

Can You Help Me Make a Radio Advert Or Do I Need to Supply One Direct?

Yes! 

Get in touch today and we can help you make your advert with our radio ad production team at a brilliant rate. When producing this for you we, of course, take into account best practices as outlined by the Radio Advertising Bureau (RAB). We will also help with script-writing, bed creation and finding a suitable voice-over artist to match with your individual needs.  Our top tip would be to get an “ear-catching” advert so that it stands out; something clear, catchy and to the point works best.  

Frequently Asked Questions about Advertising on the Radio

Here are the most popular questions we get asked:  

What does it cost to advertise on the radio? 

As we explore in the guide, the cost depends on a few factors including which stations you choose, the length of the campaign and the time of year. Many advertisers use radio as it offers great value for money. 

What does radio advertising mean? 

It's basically advertising on the radio using short pre-recorded adverts that are broadcast to a set pre-approved schedule. It's used by a wide range of businesses and brands due to it's proven success.  

How much is a 30-second radio ad? 

It depends on the station and the listenership, larger more commercial stations with more listeners cost more than smaller more local ones. 

Is radio advertising still effective? 

Very, its reasonable price tag and ability to reach a large number of people make it both highly effective and a firm favourite with a broad range of companies who are looking to increase profits or raise awareness. It's probably an under-used advertising medium, considering its great results. 

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So, if you are looking for radio adverts in Horsington Marsh, look no further than us.

You can either let us know which commercial radio station you are interested or we will put together a proposal based on your budgets, aims and target audience. We can also supply you with more information on the advantages of radio advertising any other advice or information that you may need.

We look forward to hearing from you and working to get your product, brand or service on the airwaves!

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Topics covered - radio advertising in BA8 0. 

Other locations available for radio advertising
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Plot Gate Loxton Horsington Forton Puddle Town Bason Bridge Odd Down Oxenpill West Compton Peasmarsh Stoke Trister Holman Clavel Small Way Wedmore Hoccombe West Camel Horner Coombe Thrupe Charlton Musgrove Winsham Stock East Harptree Dulcote Knightcott Fox Hills Hunstrete Hewish Banwell Enmore Pudleigh Somerton Westowe Hardington Kibbear Downhead Churchstanton Lower Langford Lower Key Hillfarrance West Lambrook Chelvey Sutton Montis Sion Hill Cholwell Redcliffe Bay Lulsgate Bottom Wellington Polsham Charlton Bishops Lydeard Cambridge Batch South Petherton Litton Claverton Down Southwood Closworth Whitcombe Mattock's Tree Green Kingsdon Wortheal Shipham St Cleers Draycott Easton Langport Eastover Lower Chilton Cantelo Lower Shepton Fyfett Hinton Blewett Coombe Cross Herons Green Hare North Cheriton Binegar Netherton Cheddon Fitzpaine Charlcombe Perry Green Shadwell Hurcot East Compton Porlockford Marston Magna Shoscombe Othery Brockley Sherford Yarley Carlingcott Riverside Marsh Street 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East Lydford Wanstrow Yanley Catcott Lower Weston Cricket St Thomas Blackford Watchfield Speckington Little Pennard Withypool New Town Allerford Regil Benter Chilson Horton Charlton Adam Ilford West Hill Biscombe Yarford Higher Alham Primmore Corner St Andrew Hawkridge Woolavington Long Ashton Exebridge Horton Cross Stout Wyke Champflower Yarrow Burnett Laverley New Town Barrington Sutton Mallet West Mudford Pitcombe Fox Hill Lower Knapp Woolvershill Batch Wonderstone Ash Barrow Common Long Sutton Newtown Chesterblade Rackley Beckington Milverton Lopen Head Tangier Upper Westholme Mearns Upper Cheddon Tarnock Hounsley Batch Chantry Cossington Willand Galmington Withiel Florey South Widcombe Hillside Triscombe Chaffcombe Puriton Chilton Polden Tatworth Portway Laverton Edingworth Yeovilton Martock Sand Atherstone Charlton Mackrell Woodborough West Quantoxhead Preston Bowyer Rush Hill Lodway Ford Hillside Weston in Gordano Woodford Pitcot White Ball Providence Place Nimmer Monger Flax Bourton Willstock Village West Stoughton Oare Hornblotton Green Bratton Seymour Upton Nailsbourne The Oval Over Stratton Cheddar Obridge Vobster Woolmersdon Curland Common Gundenham Blackrock Daw's Green Tellisford Great Elm Dowlish Ford Cushuish Bradford-on-Tone Mudford Sock Wick Capland Wreath Lower Writhlington Blindmoor Galhampton Hungerford Halse Lower Failand Radlet Wells Berkley Marsh Hardington Moor Lower Woolston Firepool The Wrangle Norton's Wood Watergore Puxton Amesbury Street Keynsham Hayes Park Bury Cloford Combe Hay Brympton d'Evercy Worminster May Pole Knap Aldwick Stawell Farrington Gurney Battleborough Clapton in Gordano Dundon Bloomfield Pill Claverton Down Sparkford West Coker Haygrass Heathfield Barrow Rooks Bridge Rolstone Merridge Holcombe Curload Pleamore Cross Capton Compton Bishop Kenny Milton Blagdon Frome Havyatt Green High Littleton Chipstable Crimchard Chelmsine Weare Plot Street Oake Green Holnicote Westonzoyland Blackmoor Stoke St Gregory Milborne Wick 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Strode Coxbridge Chewton Mendip East Pennard Beechen Cliff Hillside Lydford-on Fosse Adscombe Pibsbury Woodhill Portland Curland Compton Martin Locksbrook Gupworthy Barton Eastertown Egford North End Towns End West Hill Churchill Green Higher Marsh Maines Batch Woolminstone Yenston Badger Street Oldmixon Whitchurch East Combe Lyngford Newbridge East Lydeard Fairfield Park Shepton Beauchamp St Decumans Foxcote Furringdons Cross St Michael Church Blagdon Hill Babcary Puddlebridge Cudworth West Lyng Newtown Berhill Cottle's Oak Wembdon Wall Mead Bagley Voxmoor Lower Burrow Creech St Michael Nash Stoke St Mary Crowcombe Huntscott Sweethay Clutton Hill Congresbury Greinton Northend Westford Edithmead Walrow Knowle St Giles Sharpstone Haydon Pitsford Hill Hapsford Lower Vexford Cothelstone Hicks Gate Hawkcombe Greylake Fosse Townsend Southway Backwell Green North Coker Beardly Batch West Pennard Bradley Cross Coleford Water Howley Dinder Newton Marksbury Northfield Northway Beckery Lippiatt 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Swainswick Corfe Wiltown Doverhay Simonsbath Fennington Sutton Crewkerne Misterton Hatch Green New Town Thurloxton Compass Blackwater Highway Huntham St Georges Whitelackington Four Foot Clays End Corton Denham Nempnett Thrubwell Primrose Hill Hornsbury Park Corner Meadgate Ansford Royston Water Slough Green Fromefield Ruggin Lower Roadwater Spaxton Otterhampton Walcombe Hamfield Redhill Listock Greendown Sticklepath Kilkenny Norton Hill Churchtown Montacute Staplegrove Runnington Drayton Bower Hinton Whatley Hardington Marsh North Town Hockholler East Dundry Stratton-on-the-Fosse Upper Weston Slape Cross Park Gate Heale Sparkford Hill Norton Hockholler Green Clayhanger Haines Hill Upper Littleton Stone Hill Plaster's Green Thorney Lamyatt Lower Vagg Darvole Overleigh Lower Merridge Weston-Super-Mare Weston Village Dillington Oareford Tintinhull Newtown Goosenford Newtown Treborough Blue Anchor Lipyeate Creech Heathfield Coleford Durleigh Crofton Park Westbury-sub-Mendip Beggearn Huish Holton Lower Claverham West Stoke Stockwitch Cross Shearston Baltonsborough Wookey Hole West End Hinton Asney Houndsmoor Walton in Gordano Bradney Mudford Chipley Cole Hill Odcombe Longhouse Preston Croford Ashwick Woolcotts Shalford East Chinnock Coombses Wraxall Lottisham Honey Hall Heale Chelston Spring Gardens Podimore Moortown Yatton Greenhill Leigh Common Shurton Woodlands Wrantage Tacker Street Long Load Little Load Cannard's Grave Lower Weacombe Lower Durston Edgarley West Bagborough Kingsmead Winford Neighbourne Pecking Mill Downside Townsend Charlynch Upton Noble Bathford Westcombe East Water Portishead Moorlinch Locking Parklands Lopen Axeford Estate Cloford Common Holywell Lake Periton Alcombe Kilton Dyche Field Stoughton Cross Hartford West Town Tarr Tracebridge Stony Littleton Dodington Clevedon Coppleham Ford Street Sticklepath Rotcombe Norton Malreward Clanville Bourne Staple Fitzpaine Belluton Rudge Pylle Abbots Leigh Sidcot Faulkland Ford Taunton Coley Latcham Street Marston Bigot Stocklinch Buckland Dinham Hobb's Wall North Widcombe Greyfield Ashgrove Monkton Heathfield Locking South Horrington West End West Hewish Burrow Burtle Belle Vue Kingsbury Episcopi Old Cleeve Shapwick Sampford Brett Ebdon Lypiatt Chelvey Batch Elworthy Dunball Street Ash Churchinford Brockham End Venn Upper Benter Henstridge Ash West Horrington Pond Close Townsend Dinghurst Westhay Watchet Milton Clevedon Poundisford Chardleigh Green Wheathill Ham South Cadbury Porlock Weir Tivington Knowle Nynehead Splatt Bishop Sutton Bathampton Middle Burnham Oakhill Highway Kenn Moor Gate Huntspill Stembridge Middle Chinnock Greenvale Lower Stratton Kingweston Barwick Ley Freshford Foddington Donyatt Uphill Manor Weacombe Eyewell Sidbrook South Twerton Bleadney Wooten Hall Henstridge Bowden Upper Baggeridge Scrapton Lower Canada Wheddon Cross East End North Wootton Weston Park Failand Lawford Lufton Horsington Marsh Ashbrittle East Woodlands East End Isle Brewers East Clevedon Charlton Stockmoor Village Wicklane Coursley East Coker Andersea Woolverton Fordgate Hollow Brook Lower Westholme Marshall's Elm Beercrocombe Chilthorne Domer Fenny Castle Narfords Higher Chillington Old Way Waterrow Stewley Templecombe Ilton Pawlett South Cheriton Furnham Lower Weare Lower Milton Limington Tytherington Whitestaunton Flaxpool Fulwood West Chinnock Pitney Milton Frost Street New Town Kilve Andersfield Pitminster Whatley Wayford Walcot Ashton Watering East Bower Lydmarsh Towerhead Eastover Langport Evercreech Ham Green Temple Cloud Rook's Nest Redlynch Ubley Sideling Backwell Common Spargrove Somerton Hill Maundown Border Upcott Lower Leigh Grosvenor Stoke sub Hamdon Lower Marston Payton Halcon Preston Plucknett Rimpton Compton Pauncefoot Butcombe Upper Milton Middletown Shepton Mallet Breach Larkhall Yarde Chedzoy Dunster Timberscombe Lyncombe Vale Badgworth Ellicombe Burtle Hill Easton Town Allowenshay Sutton Wick Butleigh Wootton Coxley Wick Girt Kingstone Upper Coxley Meadgate East Vellow Biddisham Kingdown Haymoor End North Newton Clutton Mill Cross West Bradley Trudoxhill Walpole Clapton The Millands Frieze Hill Brockley Elm Heale Dunkerton Pyrland Dipford Cottiford West End High Ham Lower Wellisford Waterside Doniford Ashill Thicket Mead Lower Halsway Canonsgrove Northwick Burnham-on-Sea North Stoke Widcombe Northfield Holwell Tolland Sutton Bingham Hartswell Heaven's Door Wellsprings Skilgate Hillcommon Seavington St Mary Stoney Stoke Perry Street Broadway Cucklington Shockerwick Norton sub Hamdon Huish Champflower Alston Sutton Higher Street Stoford Stathe Combe Florey Pilton Eastbrook Kingsway East Brent Stretcholt Castle Cary Ham Barton St David Wearne South Barrow Keward Havyatt Rickford Newton St Loe Bladon West Lydford Tyning Barrow Vale Hackness Batcombe Little Norton Higher Beetham Shoscombe Vale Comeytrowe Higher Holton Stogursey Doulting Ditcheat Escott Hastings Elborough South Brewham Ashcombe Park Ham Marston Gate North End Bath Lye Hole Strode East Stoke Dundon Hayes Chard Bindon Compton Durville New Town Rodney Stoke Sampford Arundel West Woodlands Higher Shepton Brean Kilmersdon Charlton Horethorne Jocelyn Park Winterhay Green Tyntesfield Clandown East End Ston Easton Norton Fitzwarren Pyleigh Icelton Langaller Knowle Crock Street Chelynch Stowey Witcombe Gold's Cross Smitham Hill Crowcombe Heathfield Bridgwater Wood West Town Southdown Corston Pickney Walford Priddy Charterhouse Moor Butt's Batch Brompton Regis Perrymead Higher Wellisford Lansdown Sawyer's Hill West Leigh Weekmoor Barrow Fitzhead Dry Hill Burton Carhampton Cole Nyland Curry Mallet Hollands Cranmore Sheepway Northover Maidenbrook Rumwell Outwood Sampford Moor Ridge Lower Foddington Thornfalcon Green Parlour Sparrow Hill Buscott Langley Marsh Greenham Langley Warleigh West Luccombe Hele Mudgley Bramwell Merriott Newtown Worle Winterhead Wellisford Publow Stapley Brent Knoll Weston Town Thorne Coffin West Newton Pedwell Howleigh Cotford St Luke Star Higher Halsway Riding Gate Allerford Rockwell Green Downhead Barlake Cameley North Barrow Toulton Lower Odcombe Middlezoy Tickenham Sherborne Wadeford Winter Well Ham Rydon Greylake Ridgeway Bleadon Nythe Codsend Snails Hill Chilton Cantelo Henstridge Bayford Lambridge Behind Berry Hale Coombe Hinton Charterhouse Ham Street Compton Dando Hill Corner Torre Stanton Wick Burlinch Coppits Hill Compton Dundon Webbington Westport Silver Knap Claverton Bridgehampton Chapel Leigh Pict's Hill Knott Oak Treble's Holford Woodspring Priory Bridgetown Mark Causeway Stonebridge Chilton Trinity Greenway Lympsham Chilson Common West Shepton Ruishton Moolham Cockhill Bonson Ilminster Hembridge Rode Widcombe Drayton Whiteway Whitnell Steanbow Monkton Combe Axbridge Combe Throop West Monkton Ashbeer Inglesbatch Dean Welton Cutler's Green Holway Portfield Batheaston Locking Castle Westham Stockwood Vale Piltown Town's End Kewstoke Theale Highbridge Rodhuish Leigh upon Mendip Cad Green Rowberrow Horsey Prestleigh Englishcombe Upper Stanton Drew Welham Nettlecombe Old Estate Yards Luccombe Rode Hill Clapton Sticklinch West Huntspill Netherclay Little Moor Pen Mill Wilton Higher Durston Tonedale South Chard Bodden Staplehay Nunney Catch Upper Fivehead Rodgrove Trull Broomfield Alvington Silver Street West End Ashington Whitney Bottom Queen Camel Bossington Link Yarlington East Town Stanton Prior Easthill Ammerham Waterlip Somerdale Single Hill Goar Knap Littleton North Town Fiddington Stanton Drew Up Mudford Priest Down Dinnington Hillfield Little Lyde Bailbrook Peasedown St John Sea Chelwood Culverhays Walton Bay Burrington Kingston Seymour Sydenham Tolbury Gothelney Green Lytes Cary East Quantoxhead Northay Ashcott Bratton Brinscombe Weston Bampfylde Sticklynch Hurst Littleton Fivehead Heath House Monksilver Middle Stoughton Wincanton Thurlbear Catsgore Burton North Curry Worthy Bawdrip West Buckland North Town