Radio Advertising in Banner Cross

Get in touch

Radio Station Advertising in Banner Cross

Radio advertising is a fantastic and cost-effective way to promote most brands, services and businesses on commercial radio stations.

Our experienced marketing teams work with major stations every day and can arrange advertising across the whole country. As well as large well-known stations we can also arrange adverts on smaller more local stations, which are well known and highly effective in their regions.

Popular stations reach millions of listeners daily. So, if you're looking for radio advertising for your company, look no further than us. We'll have your brand broadcasting on the airwaves in no time at all!

If you are interested in this popular form of marketing, please contact us today. We look forward to hearing from you and creating a radio advertising campaign to suit your needs. 

Most radio campaigns have a recommended minimum spend of £2000 to have a successful impact. 

Contact Us

What is Radio Station Advertising?

Put simply, radio advertising is a way to promote your product or service on commercial radio stations through the medium of short audio adverts (typically 30 seconds long). These radio adverts typically run in between songs, chat and news bulletins and are used by a range of companies due to their ability to reach a huge cross-section of society.

Radio ads are used for a variety of messages; from commercial selling through to public service messaging.

Radio costs are reasonable when compared to other forms of marketing, meaning that it subsequently achieves a great return on investment; this is one of its main advantages and why it is used time after time, week after week.  

If you would like free quotes contact us today.

Get a Quote

What is the Cost of Radio Advertising?

The factors which broadly determine the cost are outlined below:

  • Reach/Number of Listeners/Listenership – the more people who tune in to a radio station on a daily basis (and therefore the more likely to hear your radio advert) the more expensive it will be. Heart advertising costs and Hits/Capital radio advertising costs are obviously more expensive (as large commercial stations) than smaller local stations - but you would expect this because they have more listeners (so potentially more customers for you). So the option when choosing a station to advertise on is; do you want to hit lots of people in a wide area or a smaller but more select audience more locally?

  • Number of Slots – the more slots (number of radio adverts) you choose to have, the more expensive it will be. You may choose to do a couple of ads each day or want to go more “heavyweight” and do between 10-15 slots so that you are covering the majority of the day. If you are uncertain of which approach to take our media planners will advise. Think about when in the day your target market and target audience will be listening and tailor your slots to their life and listening patterns.

  • Length of Campaign – most adverts are the same length – 30 seconds – and a typical campaign would be over one week. Sometimes however you may want to do a shorter period, a weekend promotion or a “winning weekend” are popular in raising awareness. If you have a larger budget, you may look to do a few weeks with your radio ad to really get your message and brand out there on the airwaves. For the best results, we tend to suggest a minimum of a week, however, a two-week campaign is ideal for a good amount of coverage.

  • Time of Slots - depending on what you are promoting, certain times of day may work better. Slots are broadly broken down into breakfast, day, evening (rush hour) and night. The most sought-after tend to be breakfast and evening as they have higher listeners. Again, have a think about when your target audience may be listening, or equally spread them throughout the day to hit a variety and cross-section of people. A spread tends to be the most typical approach by most advertisers but your product will guide you to the most suitable timings.

  • Radio Talk Ups and Radio Co-Promotions – as well as doing straight “air-time” you can also do what is called “talk-up” or “co-promotions”, this is where the DJs/presenters talk about a product. Often this can be a more creative approach. They are given a script and bullet points to mention so that they talk about the right things and are “on message”. Radio co-promos are often an informal way of getting your key information across. Sometimes stations can be picky about what services and products they do co-promotions with. Examples of co-promotions are when presenters talk about how “great” a film or theatre show is - when they may not have actually seen it! 

Simply drop us a message today and we will send over more specific information about radio advertising costs. 

Does Radio Advertising Work?

The simple answer is yes!

When you think about it, most people listen to the radio on a daily basis; in their homes, at work and also when driving, therefore it is a great way to reach a mass amount of people quickly. This mass reach is one of the main benefits; it can hit millions of people all at once. Most forms of marketing media (apart from TV advertising) cannot claim to achieve this, whilst radio adverts manage to do this at a fraction of the price of TV advertising.

However, even though a radio ad hits a huge number of listeners this isn’t untargeted as stations have different demographics e.g. younger people tend to listen to Hits/Capital FM, older listeners tend to tune into Smooth. Our teams will help match your product and message to the most suitable stations.

This targeting is the main reason radio advertising achieves brilliant results time after time and why radio advertising effectiveness is high; radio has high reach but wastage is reduced as these people are targetted. 

The value for money is another reason radio is popular with many advertisers and companies. 

Which Companies Typically Advertise on The Radio in S11 8?

As radio listeners represent a great cross-section of society, advertising on radio works for most businesses and is a popular form of marketing employed by a range of companies from diverse industries. The most popular types of companies who advertise on radio through our teams include: 

If you would like to book a radio campaign or for us to propose a radio advertising campaign for you, contact us today for more information. 

Which Are The Top UK Radio Stations To Advertise On?

When thinking about which station to go for, put yourself in the mind of your potential customer and think “what station would they listen to”? Selecting the right station is the key to all successful campaigns.

The most popular campaigns we run are with: 

  • Capital/Hits FM advertising

  • Heart FM advertising

  • Smooth FM advertising

  • Classic FM advertising

  • Magic FM advertising

  • Absolute FM advertising

  • Local radio advertising

Contact us today for more information and advice about the above commercial radio stations and use radio to reach your target audience. 

Combination Marketing - Teaming Your Radio Adverts With Other Suitable Advertising Options

If you are looking to combine commercial radio with other options the below typically work well:  

  • Online - as people will hear your radio advert they are then likely to go online to find out more information. A strong online presence is, therefore, a good idea to supplement your campaign.

  • Social media marketing - similar to the benefits of online support, social media is often a good idea to use to back up your radio ads. 

  • Bus ads - bus ads or other forms of outdoor promotions are a great way to support radio, meaning that people get to see and hear what you have to offer. 

  • TV - the cherry on top of any marketing campaign - the power of TV is superb and can be targeted to regions making it more affordable than people often realise.

What Makes the Best Commerical Radio Adverts in Banner Cross?

With your radio advertising, you must remember that the audience can only listen to your product or service being described by words - they obviously can't see it -  this means you need to create an innovative advert which will catch their attention. Also, you don't have much time - 30 seconds is not a lot of time to describe what you are offering - so you must get to the point and be clear and concise. Sometimes catchy phrases and slogans work and a good sound bed can attract attention further - but also just being clear and direct is important; don't try and cram too much in.

To summarise we would say; try not to be too clever, as most listeners are doing other things - so get to the point and don't be too confusing. You just need to grab their attention and encourage them to seek more information at a later time.  

Can You Help Me Make a Radio Advert Or Do I Need to Supply One Direct?

Yes! 

Get in touch today and we can help you make your advert with our radio ad production team at a brilliant rate. When producing this for you we, of course, take into account best practices as outlined by the Radio Advertising Bureau (RAB). We will also help with script-writing, bed creation and finding a suitable voice-over artist to match with your individual needs.  Our top tip would be to get an “ear-catching” advert so that it stands out; something clear, catchy and to the point works best.  

Frequently Asked Questions about Advertising on the Radio

Here are the most popular questions we get asked:  

What does it cost to advertise on the radio? 

As we explore in the guide, the cost depends on a few factors including which stations you choose, the length of the campaign and the time of year. Many advertisers use radio as it offers great value for money. 

What does radio advertising mean? 

It's basically advertising on the radio using short pre-recorded adverts that are broadcast to a set pre-approved schedule. It's used by a wide range of businesses and brands due to it's proven success.  

How much is a 30-second radio ad? 

It depends on the station and the listenership, larger more commercial stations with more listeners cost more than smaller more local ones. 

Is radio advertising still effective? 

Very, its reasonable price tag and ability to reach a large number of people make it both highly effective and a firm favourite with a broad range of companies who are looking to increase profits or raise awareness. It's probably an under-used advertising medium, considering its great results. 

Contact Us

So, if you are looking for radio adverts in Banner Cross, look no further than us.

You can either let us know which commercial radio station you are interested or we will put together a proposal based on your budgets, aims and target audience. We can also supply you with more information on the advantages of radio advertising any other advice or information that you may need.

We look forward to hearing from you and working to get your product, brand or service on the airwaves!

Contact Us

Topics covered - radio advertising in S11 8. 

We cover Banner Cross (South Yorkshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for radio advertising
Broomhill Worsbrough Bridge Four Lane Ends The Green Sheffield Park Waverley Worsbrough Kimberworth Park Toll Bar Loxley Bottom Hallowmoor Wybourn Upper Midhope Denaby Main Nether Green Shay House Milton Wincobank Abbeydale Carter Knowle Handsworth Owston Brincliffe Piccadilly Hayfield Green Templeborough Hoober Blacker Hill Abbeydale Park Norton Woodseats Cubley Hill Top Clifton Auckley Upper Cudworth Brampton en le Morthen Orchard Square Manor Estate Wilthorpe Maltby Waterthorpe North Anston Littleworth Kendray Nether Haugh Pogmoor Berry Moor Tapton Hill Tickhill Maythorn Old Town Brightside Moorends Pincheon Green Newfield Green Dunford Bridge Hall Broom Ecklands Jordon Arksey Eastfield Endcliffe Edge New Totley Kirk Bramwith Gleadless Valley Flanderwell Ranmoor Moss Highfield Millhouses Crookes Hoyland Eastwood Firth Park Treeton Barnburgh Stainton Greenside Keppel's Column Wentworth Sharrow Head Middlewood Birley Estate Royd Moor Doncaster Wales Bar Manor Park Crane Moor Rollestone Wadsley Higham Common Scawthorpe Four Lane End Highfields Gleadless Hallam Head Kine Moor Braithwell Abdy Hemingfield Hatfield Woodhouse Loxley Millhouse Green Summerfield Balby Dunscroft Under Tofts Hillsborough Gildingwells Bramley Lings Hooton Roberts Liberty Hill Pudding Hill Hickleton Endcliffe Crescent Arbourthorne Langsett Ulley Little Common Plumbley Cusworth Sprotbrough Thorne Burngreave Halfway Smithley Conanby Royd Carcroft Smithy Moor St Ann's Redbrook Owlthorpe Far Bank Netherthorpe Low Harley Stockbridge Brick Houses Darnall Parkhead Ardsley Middlecliffe Waleswood Grange Lane Low Bradfield Norton Instoneville Edge Mount Hatfield Spring Vale Grenoside Ecclesfield Netherthorpe Skellow Howard Hill Lower Bradway Sprotbrough Park South Lane Lidget Townhead Fullshaw Low Wincobank Holme Herringthorpe Edenthorpe Potter Hill Greasbrough Coisley Hill Kilnhurst Elsecar Moorhole Wood Royd Blackburn Slay Pits Clifton Netherthorpe Hardwick Dalton Magna Steel Bank Thrybergh Cricket Houses Platts Common Haigh Upper Bradway Backmoor Fenwick Church Field Athersley North Base Green Canal Side Upper Haugh Old Denaby Bramley Aughton Thurnscoe Woodthorpe Estate Thurcroft Long Line Cundy Hos Jump Campsall Parson Cross Bessacarr Ewden Village Lakeside Village Spittal Houses Bents Green Worrall Owlerton Birkendale Woodhouse Mill Birdwell Whinney Hill Arbourthorne Estate Stopes Keresforth Hill Walkley Bank Old Cantley Cortworth Greenland Kirkhouse Green Frecheville Sykehouse Doncaster Common Ward Green Little Houghton Wadsley Bridge Sheffield Gawber Broomhill South Anston Blaxton Wigtwizzle Listerdale Rossington Upper Hoyland Boulder Hill Townhead Brierholme Carr Mexborough Waldershaigh Studfield Hill Elm Tree Hill Soughley Lea Brook Bradway Bank Lowfield Deep Pit Woodsetts Carcroft Common Bridge End Kelham Island Letwell Laughton Common Rivelin Glen Charltonbrook Hood Green Thorpe Salvin Hackenthorpe Hill Top Dinnington Meersbrook Bank Snowden Hill Low Stubbin New Lodge Tankersley Manvers Fir Vale Birley Edge Green Moor Carlecotes Hooton Pagnell Cotterhill Woods Wood Seats Brightholmlee Dodworth Austerfield Thornseat Wales Finningley Park Head Bentley Greenhill Nether Edge Braithwaite Kexbrough Billingley Shafton Ravenfield Common Swinton Bridge Totley Rise Whiston The Manor Hurl Field Southey Green Northfield Old Edlington Todwick Richmond Beauchief Drakehouse East Dene Nutwell Gleadless Townend Wadworth Burghwallis Garden Village Old Haywoods Westfield Wood Willows Oughtibridge Coldwell Worsbrough Village Charnock Hall Hangsman Hill Hill Top Adwick upon Dearne High Wincobank Catcliffe Silkstone Common Sutton Dalton Parva Almholme Dore Whirlow Brook Pickburn Rawmarsh Laughton en le Morthen Barugh Green Longley Estate Pilley Tinsley Little Sheffield Little Norton Oxspring Chapeltown Dodworth Green Harley Hanging Water Meadow Head Sothall Skelbrooke Holmes Crow Edge Shirecliffe Carbrook Bromley Harthill Bentley Rise Woodlands East Grimethorpe Branton Neepsend Philadelphia Canklow Horner House Lodge Moor Kirk Sandall Upper Whiston New Edlington Ryecroft Parkgate Rostholme Howbrook Town End West End Carr Brecks Hatfield Chase Wormley Hill Hazlehead Topham Gateway Plaza High Melton Hill Top Sharrow Norton Lees Hoyle Mill Wike Well End Askern Stairfoot Lundwood Turnerwood Hollow Meadows Shaftholme Ughill Loversall Stainborough Adwick le Street Meersbrook Stannington Sunnyside Belle Vue Fall Bank Wheatley Hill Top Shafton Two Gates Lower Walkley Slade Hooton East Whitwell Newton Mortomley Smithies Scawsby Aston Woodhouse Guilthwaite Cudworth Normanton Spring Barnes Hall Totley Brook Hill Top Attercliffe Richmond Park Bow Broom Hollin Busk Highgate Park Hill Hellaby Goole Green Wath upon Dearne Wombwell Swallownest Crookesmoor Sandygate Roughbirchworth West Green New Village Catshaw Dean Head Fulwood Great Houghton Ringinglow Masbrough Stacey Bank Rotherham Stocksbridge Greystones Cliffe Stumperlowe Heeley Stone Normandale Deepcar Swinton Upperthorpe Hooton Levitt Micklebring Brodsworth Brookhouse Dungworth Nethergate Hyde Park Wheatley Park Highfield Morthen Wheatley Hills Kiveton Park Birley Carr Firbeck Intake Jordanthorpe Edderthorpe King Edwards Holbrook Athersley South Grimesthorpe Ecclesall Woodside Shiregreen Throapham Low Valley Long Sandall Whirlow Brierley Pot House Handsworth Hill South Bramwith Barnsley Wingfield The Wheel Gilroyd Norton Lindrick Dale High Green Haywood Newhill Orgreave West Melton Causeway Head Burncross Dolcliffe Common Carsick Hill Common Side Holdworth Hillfoot Cawthorne Load Brook Malinbridge Darfield Victoria Wilsic Park Side Wharncliffe Side Pitsmoor Wisewood Stubbin Armthorpe Hermit Hill Bolton upon Dearne Storrs Intake Barugh Trumfleet Broom Wickersley Thurgoland Port Mahon Cadeby Barnby Dun Little Hay Nooking Lowedges Barrow Highlane Bolehill Conisbrough High Hoyland Low Barugh Dunsville Thorpe in Balne Warmsworth Thurnscoe East Jordan Knoll Top Mawson Green Thorn Hill Hoylandswaine Walkley Aldwarke Hampole Sunnyfields Pinfold Hill Tivy Dale Stephen Hill Richmond Hill Street Spink Hall Sim Hill Scout Dike Hoyland Common Low Laithes Cundy Cross Marr Sheffield Lane Top Mapplewell Monk Bretton Harlington Bolsterstone Ingbirchworth Westfield Belle Green Lane End Measborough Dike Cantley Swaithe Pismire Hill Cat Hill Foldrings Scholes Thorpe Common Whitley Bradway Sharrow Vale Onesacre Highwoods Beighton Hemsworth Sandhill Darton Thorpe Hesley High Bradfield Lower Crabtree Broomfield Totley Herdings Bawtry Finkle Street Frickley Greystones Fourlane Ends Fishlake Lewden Worsbrough Dale Crosspool Hollins End Warren Low Holdworth The Lings Den Bank Lydgate Moorgate Carsick Midhopestones Woodall Wortley Penistone Dropping Well Brampton Shaw Lands Noblethorpe Lings Common Woodlands Fairleigh Banner Cross Carr Head Castle Green Eskholme Parkwood Springs Bullhouse Silkstone Fosterhouses Honeywell Cudworth Common Thurlstone Higham Higher Stubbin Bradgate Upper Tankersley Tilts Knowle Top Staincross Meadow Hall Ravenfield Norton Hammer Brinsworth Batemoor Windhill Bracken Moor Harden Kimberworth New York Dalton Worsbrough Common East Herringthorpe Dodworth Bottom Ickles Carlton Attercliffe Hill Top Woodland View Longley Ings New Rossington Royston Mosborough Goldthorpe Hood Hill Upper Crabtree Stainforth Clayton Hexthorpe