Radio Advertising in Firbeck

Get in touch

Radio Station Advertising in Firbeck

Radio advertising is a fantastic and cost-effective way to promote most brands, services and businesses on commercial radio stations.

Our experienced marketing teams work with major stations every day and can arrange advertising across the whole country. As well as large well-known stations we can also arrange adverts on smaller more local stations, which are well known and highly effective in their regions.

Popular stations reach millions of listeners daily. So, if you're looking for radio advertising for your company, look no further than us. We'll have your brand broadcasting on the airwaves in no time at all!

If you are interested in this popular form of marketing, please contact us today. We look forward to hearing from you and creating a radio advertising campaign to suit your needs. 

Most radio campaigns have a recommended minimum spend of £2000 to have a successful impact. 

Contact Us

What is Radio Station Advertising?

Put simply, radio advertising is a way to promote your product or service on commercial radio stations through the medium of short audio adverts (typically 30 seconds long). These radio adverts typically run in between songs, chat and news bulletins and are used by a range of companies due to their ability to reach a huge cross-section of society.

Radio ads are used for a variety of messages; from commercial selling through to public service messaging.

Radio costs are reasonable when compared to other forms of marketing, meaning that it subsequently achieves a great return on investment; this is one of its main advantages and why it is used time after time, week after week.  

If you would like free quotes contact us today.

Get a Quote

What is the Cost of Radio Advertising?

The factors which broadly determine the cost are outlined below:

  • Reach/Number of Listeners/Listenership – the more people who tune in to a radio station on a daily basis (and therefore the more likely to hear your radio advert) the more expensive it will be. Heart advertising costs and Hits/Capital radio advertising costs are obviously more expensive (as large commercial stations) than smaller local stations - but you would expect this because they have more listeners (so potentially more customers for you). So the option when choosing a station to advertise on is; do you want to hit lots of people in a wide area or a smaller but more select audience more locally?

  • Number of Slots – the more slots (number of radio adverts) you choose to have, the more expensive it will be. You may choose to do a couple of ads each day or want to go more “heavyweight” and do between 10-15 slots so that you are covering the majority of the day. If you are uncertain of which approach to take our media planners will advise. Think about when in the day your target market and target audience will be listening and tailor your slots to their life and listening patterns.

  • Length of Campaign – most adverts are the same length – 30 seconds – and a typical campaign would be over one week. Sometimes however you may want to do a shorter period, a weekend promotion or a “winning weekend” are popular in raising awareness. If you have a larger budget, you may look to do a few weeks with your radio ad to really get your message and brand out there on the airwaves. For the best results, we tend to suggest a minimum of a week, however, a two-week campaign is ideal for a good amount of coverage.

  • Time of Slots - depending on what you are promoting, certain times of day may work better. Slots are broadly broken down into breakfast, day, evening (rush hour) and night. The most sought-after tend to be breakfast and evening as they have higher listeners. Again, have a think about when your target audience may be listening, or equally spread them throughout the day to hit a variety and cross-section of people. A spread tends to be the most typical approach by most advertisers but your product will guide you to the most suitable timings.

  • Radio Talk Ups and Radio Co-Promotions – as well as doing straight “air-time” you can also do what is called “talk-up” or “co-promotions”, this is where the DJs/presenters talk about a product. Often this can be a more creative approach. They are given a script and bullet points to mention so that they talk about the right things and are “on message”. Radio co-promos are often an informal way of getting your key information across. Sometimes stations can be picky about what services and products they do co-promotions with. Examples of co-promotions are when presenters talk about how “great” a film or theatre show is - when they may not have actually seen it! 

Simply drop us a message today and we will send over more specific information about radio advertising costs. 

Does Radio Advertising Work?

The simple answer is yes!

When you think about it, most people listen to the radio on a daily basis; in their homes, at work and also when driving, therefore it is a great way to reach a mass amount of people quickly. This mass reach is one of the main benefits; it can hit millions of people all at once. Most forms of marketing media (apart from TV advertising) cannot claim to achieve this, whilst radio adverts manage to do this at a fraction of the price of TV advertising.

However, even though a radio ad hits a huge number of listeners this isn’t untargeted as stations have different demographics e.g. younger people tend to listen to Hits/Capital FM, older listeners tend to tune into Smooth. Our teams will help match your product and message to the most suitable stations.

This targeting is the main reason radio advertising achieves brilliant results time after time and why radio advertising effectiveness is high; radio has high reach but wastage is reduced as these people are targetted. 

The value for money is another reason radio is popular with many advertisers and companies. 

Which Companies Typically Advertise on The Radio in S81 8?

As radio listeners represent a great cross-section of society, advertising on radio works for most businesses and is a popular form of marketing employed by a range of companies from diverse industries. The most popular types of companies who advertise on radio through our teams include: 

If you would like to book a radio campaign or for us to propose a radio advertising campaign for you, contact us today for more information. 

Which Are The Top UK Radio Stations To Advertise On?

When thinking about which station to go for, put yourself in the mind of your potential customer and think “what station would they listen to”? Selecting the right station is the key to all successful campaigns.

The most popular campaigns we run are with: 

  • Capital/Hits FM advertising

  • Heart FM advertising

  • Smooth FM advertising

  • Classic FM advertising

  • Magic FM advertising

  • Absolute FM advertising

  • Local radio advertising

Contact us today for more information and advice about the above commercial radio stations and use radio to reach your target audience. 

Combination Marketing - Teaming Your Radio Adverts With Other Suitable Advertising Options

If you are looking to combine commercial radio with other options the below typically work well:  

  • Online - as people will hear your radio advert they are then likely to go online to find out more information. A strong online presence is, therefore, a good idea to supplement your campaign.

  • Social media marketing - similar to the benefits of online support, social media is often a good idea to use to back up your radio ads. 

  • Bus ads - bus ads or other forms of outdoor promotions are a great way to support radio, meaning that people get to see and hear what you have to offer. 

  • TV - the cherry on top of any marketing campaign - the power of TV is superb and can be targeted to regions making it more affordable than people often realise.

What Makes the Best Commerical Radio Adverts in Firbeck?

With your radio advertising, you must remember that the audience can only listen to your product or service being described by words - they obviously can't see it -  this means you need to create an innovative advert which will catch their attention. Also, you don't have much time - 30 seconds is not a lot of time to describe what you are offering - so you must get to the point and be clear and concise. Sometimes catchy phrases and slogans work and a good sound bed can attract attention further - but also just being clear and direct is important; don't try and cram too much in.

To summarise we would say; try not to be too clever, as most listeners are doing other things - so get to the point and don't be too confusing. You just need to grab their attention and encourage them to seek more information at a later time.  

Can You Help Me Make a Radio Advert Or Do I Need to Supply One Direct?

Yes! 

Get in touch today and we can help you make your advert with our radio ad production team at a brilliant rate. When producing this for you we, of course, take into account best practices as outlined by the Radio Advertising Bureau (RAB). We will also help with script-writing, bed creation and finding a suitable voice-over artist to match with your individual needs.  Our top tip would be to get an “ear-catching” advert so that it stands out; something clear, catchy and to the point works best.  

Frequently Asked Questions about Advertising on the Radio

Here are the most popular questions we get asked:  

What does it cost to advertise on the radio? 

As we explore in the guide, the cost depends on a few factors including which stations you choose, the length of the campaign and the time of year. Many advertisers use radio as it offers great value for money. 

What does radio advertising mean? 

It's basically advertising on the radio using short pre-recorded adverts that are broadcast to a set pre-approved schedule. It's used by a wide range of businesses and brands due to it's proven success.  

How much is a 30-second radio ad? 

It depends on the station and the listenership, larger more commercial stations with more listeners cost more than smaller more local ones. 

Is radio advertising still effective? 

Very, its reasonable price tag and ability to reach a large number of people make it both highly effective and a firm favourite with a broad range of companies who are looking to increase profits or raise awareness. It's probably an under-used advertising medium, considering its great results. 

Contact Us

So, if you are looking for radio adverts in Firbeck, look no further than us.

You can either let us know which commercial radio station you are interested or we will put together a proposal based on your budgets, aims and target audience. We can also supply you with more information on the advantages of radio advertising any other advice or information that you may need.

We look forward to hearing from you and working to get your product, brand or service on the airwaves!

Contact Us

Topics covered - radio advertising in S81 8. 

We cover Firbeck (South Yorkshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for radio advertising
Totley Brook Wath upon Dearne Great Houghton Masbrough Mortomley Cawthorne Catshaw Malinbridge Aston Kilnhurst Letwell Little Norton Hill Top Harley Manor Estate Darton Brookhouse Belle Vue Brierley Wales Meersbrook Church Field Middlewood Jump Hanging Water High Green Carter Knowle Turnerwood Low Stubbin Ryecroft Abbeydale High Melton East Herringthorpe Upper Haugh Studfield Hill Northfield Parkhead Thurgoland Hooton Levitt Higham Common Barnsley Skelbrooke Bents Green Firbeck Morthen Stocksbridge Greystones Cliffe The Lings Warmsworth Worsbrough Common Upperthorpe Darfield Moss Wood Royd The Green Fall Bank Southey Green Waleswood Hampole Littleworth Spittal Houses Little Houghton Kirk Sandall Old Edlington The Manor Hallam Head Windhill New Totley Plumbley Charltonbrook Birley Edge North Anston South Lane Low Laithes Bentley Wigtwizzle Common Side Attercliffe Hill Top Barugh Green Holbrook Woodhouse Mill Silkstone Lower Crabtree Philadelphia Harlington Templeborough Carlecotes King Edwards Hangsman Hill Billingley Ughill Penistone Burncross Kimberworth Hoober Canal Side Dalton Pinfold Hill Rawmarsh Wood Willows Little Hay Nooking Campsall Crosspool Hexthorpe Thorne Jordanthorpe Hall Broom Normanton Spring Norton Lees Treeton Burghwallis Low Holdworth Barnburgh Dodworth Bottom Hemingfield Lings Common Broom Athersley North Woodsetts Stone Brecks Parson Cross Tapton Hill Clayton Burngreave Denaby Main Thorpe Common Dunsville Den Bank Sunnyside Thornseat Orchard Square Old Denaby Abbeydale Park Brightside Carsick Hill Barnby Dun Orgreave Maltby Base Green Dunford Bridge Listerdale Banner Cross Pilley Aldwarke New Edlington Fishlake Fourlane Ends Kirk Bramwith Thurnscoe Smithy Moor Topham Piccadilly Broomhill Kiveton Park Wales Bar Hoyle Mill Beighton Highfield Richmond Park Under Tofts Sutton Frecheville Wentworth Sunnyfields Birley Carr Low Harley Wortley Wike Well End New Rossington Darnall Hoyland Edderthorpe Shaw Lands Brightholmlee Hollin Busk Arksey Woodlands Woodall Gilroyd Brincliffe Canklow Old Town Almholme Crow Edge Doncaster Common South Anston Thurlstone Edenthorpe Sykehouse Spink Hall Lydgate Moorgate Conisbrough Midhopestones The Wheel High Wincobank Tinsley Hemsworth Ringinglow West Green Netherthorpe Old Cantley Smithies Middlecliffe Richmond Hill Thurnscoe East Stephen Hill Highwoods Ravenfield Common Park Head Endcliffe Crescent Upper Whiston Lane End Brampton en le Morthen Victoria Wisewood Shiregreen Ward Green Conanby High Bradfield Gateway Plaza Millhouse Green Hardwick Pogmoor Totley Thorpe in Balne Holmes Wadsley Bridge Pudding Hill Thurcroft Hooton Pagnell Westfield Port Mahon Belle Green Ickles Longley Estate Summerfield Greasbrough Lewden Foldrings Hyde Park Sharrow Elm Tree Hill Hill Top Loxley Bottom Far Bank Tivy Dale Handsworth Hill Fairleigh Carcroft Common Kendray Keppel's Column Tilts Newton Park Hill Bessacarr Dean Head Carr Head Steel Bank Birkendale Thorpe Hesley Haigh Brampton Auckley Shaftholme Dalton Parva Nethergate Scout Dike Meadow Hall Stockbridge Mexborough Platts Common Hillsborough Wybourn Instoneville Flanderwell Carr Lower Walkley Dinnington Sandygate Warren New Village Hood Green Manvers Coldwell Holme Scawthorpe Netherthorpe Sheffield Lane Top Wharncliffe Side Smithley Dodworth Green Branton Hickleton Honeywell Wheatley Hills Higher Stubbin Bolehill Waverley Bracken Moor Woodside Bramley Halfway Sprotbrough Park Oughtibridge Barugh Howbrook West Melton Townhead Braithwaite Cortworth Lundwood Dungworth Swinton Cotterhill Woods Swallownest Bentley Rise Dodworth Pismire Hill Upper Crabtree Wood Seats Heeley Monk Bretton Stainforth Bradway Manor Park Kelham Island Micklebring Eastfield Meersbrook Bank Upper Cudworth Stumperlowe Gawber Hill Top Sandhill Low Wincobank Hallowmoor Low Bradfield Walkley Bank Cudworth Common Holdworth Hatfield Gleadless Townend Hellaby Ulley Cricket Houses Scawsby Scholes Broomhill Wincobank Goole Green Hooton Roberts Barnes Hall Street Thorpe Salvin Lidget Cadeby Harden Fenwick Bramley Lings Moorends Gildingwells Birdwell Firth Park Arbourthorne Estate Carlton Little Common Lindrick Dale Hill Top Ranmoor Intake Rossington Braithwell Fosterhouses Noblethorpe Whinney Hill Sharrow Head Bullhouse Normandale Fir Vale Harthill Lea Brook Cusworth Guilthwaite Bradway Bank Grange Lane Onesacre Finningley Mapplewell Parkwood Springs Tankersley Toll Bar Castle Green Bolsterstone Aughton Beauchief Ecclesall Dolcliffe Common Sheffield Park Adwick upon Dearne Chapeltown Silkstone Common Spring Vale Adwick le Street Clifton Cudworth New Lodge Brierholme Carr Edge Mount Grenoside Swaithe Upper Bradway Balby Newhill Waldershaigh Kimberworth Park Finkle Street Brick Houses Kexbrough Gleadless Valley Wadsley Bromley Horner House Hood Hill Owlerton Lodge Moor Gleadless Norton Hammer Hillfoot Coisley Hill Stacey Bank Highlane Parkgate Carsick Backmoor Higham Nether Edge Charnock Hall Arbourthorne Ecklands Blackburn Fullshaw Hayfield Green Loversall Wormley Hill Crookes Howard Hill Roughbirchworth Ingbirchworth Stopes Highfields Netherthorpe Lowfield Slay Pits Cundy Cross Woodthorpe Estate Stairfoot Goldthorpe Sothall Throapham Knowle Top Ecclesfield Upper Tankersley Grimethorpe Brinsworth Trumfleet Townhead Garden Village Owston Batemoor Potter Hill Drakehouse Bridge End Norton Liberty Hill Carbrook Bolton upon Dearne Dunscroft Greenland Maythorn Nether Haugh Slade Hooton Wadworth Barrow Attercliffe Lower Bradway Shafton Two Gates Hollins End Wheatley Eskholme Worsbrough Mawson Green Fulwood Cat Hill Pot House Keresforth Hill Brodsworth Kirkhouse Green Laughton Common Walkley Bow Broom High Hoyland Oxspring Marr Pincheon Green New York Richmond Nutwell Rivelin Glen Longley Ings Wickersley Woodhouse Loxley Royd Pickburn Shafton Boulder Hill Four Lane Ends Moorhole South Bramwith Four Lane End Ardsley Sim Hill Millhouses Herringthorpe East Whitwell Green Moor Sharrow Vale Hoylandswaine Greystones Eastwood Upper Hoyland Birley Estate Ravenfield Haywood Greenside Causeway Head Deepcar Kine Moor Hurl Field Broomfield Westfield East Dene Meadow Head Hill Top Upper Midhope Mosborough Highgate Doncaster Hackenthorpe Long Line Little Sheffield Long Sandall Stainton Shirecliffe Sheffield Worsbrough Dale Clifton Crookesmoor Redbrook Abdy Wombwell Waterthorpe Royd Moor Norton Woodseats Athersley South Lowedges Tickhill Wilthorpe Newfield Green Worsbrough Bridge Sprotbrough Hatfield Woodhouse St Ann's Dropping Well Town End Blaxton Soughley Elsecar Snowden Hill Knoll Top Frickley Highfield Staincross Lakeside Village Rotherham Hatfield Chase Thrybergh Cubley Measborough Dike Austerfield Cantley Jordon Carcroft Dore Low Barugh West End Hoyland Common Old Haywoods Catcliffe Hill Top Berry Moor Rostholme Ewden Village Royston Shay House Storrs Wilsic Deep Pit Whitley Wingfield Hollow Meadows Handsworth Whirlow Low Valley Endcliffe Edge Stubbin Thorn Hill Cundy Hos Hermit Hill Owlthorpe Todwick Swinton Bridge Langsett Greenhill Park Side Whirlow Brook Armthorpe Whiston Woodlands East Bawtry Worsbrough Village Intake Worrall Herdings Dalton Magna Bradgate Pitsmoor Laughton en le Morthen Jordan Totley Rise Askern Milton Stainborough Wheatley Park Rollestone Blacker Hill Hazlehead Norton Nether Green Grimesthorpe Neepsend Skellow Load Brook Woodland View Crane Moor Stannington