Radio Advertising in Herringthorpe

Get in touch

Radio Station Advertising in Herringthorpe

Radio advertising is a fantastic and cost-effective way to promote most brands, services and businesses on commercial radio stations.

Our experienced marketing teams work with major stations every day and can arrange advertising across the whole country. As well as large well-known stations we can also arrange adverts on smaller more local stations, which are well known and highly effective in their regions.

Popular stations reach millions of listeners daily. So, if you're looking for radio advertising for your company, look no further than us. We'll have your brand broadcasting on the airwaves in no time at all!

If you are interested in this popular form of marketing, please contact us today. We look forward to hearing from you and creating a radio advertising campaign to suit your needs. 

Most radio campaigns have a recommended minimum spend of £2000 to have a successful impact. 

Contact Us

What is Radio Station Advertising?

Put simply, radio advertising is a way to promote your product or service on commercial radio stations through the medium of short audio adverts (typically 30 seconds long). These radio adverts typically run in between songs, chat and news bulletins and are used by a range of companies due to their ability to reach a huge cross-section of society.

Radio ads are used for a variety of messages; from commercial selling through to public service messaging.

Radio costs are reasonable when compared to other forms of marketing, meaning that it subsequently achieves a great return on investment; this is one of its main advantages and why it is used time after time, week after week.  

If you would like free quotes contact us today.

Get a Quote

What is the Cost of Radio Advertising?

The factors which broadly determine the cost are outlined below:

  • Reach/Number of Listeners/Listenership – the more people who tune in to a radio station on a daily basis (and therefore the more likely to hear your radio advert) the more expensive it will be. Heart advertising costs and Hits/Capital radio advertising costs are obviously more expensive (as large commercial stations) than smaller local stations - but you would expect this because they have more listeners (so potentially more customers for you). So the option when choosing a station to advertise on is; do you want to hit lots of people in a wide area or a smaller but more select audience more locally?

  • Number of Slots – the more slots (number of radio adverts) you choose to have, the more expensive it will be. You may choose to do a couple of ads each day or want to go more “heavyweight” and do between 10-15 slots so that you are covering the majority of the day. If you are uncertain of which approach to take our media planners will advise. Think about when in the day your target market and target audience will be listening and tailor your slots to their life and listening patterns.

  • Length of Campaign – most adverts are the same length – 30 seconds – and a typical campaign would be over one week. Sometimes however you may want to do a shorter period, a weekend promotion or a “winning weekend” are popular in raising awareness. If you have a larger budget, you may look to do a few weeks with your radio ad to really get your message and brand out there on the airwaves. For the best results, we tend to suggest a minimum of a week, however, a two-week campaign is ideal for a good amount of coverage.

  • Time of Slots - depending on what you are promoting, certain times of day may work better. Slots are broadly broken down into breakfast, day, evening (rush hour) and night. The most sought-after tend to be breakfast and evening as they have higher listeners. Again, have a think about when your target audience may be listening, or equally spread them throughout the day to hit a variety and cross-section of people. A spread tends to be the most typical approach by most advertisers but your product will guide you to the most suitable timings.

  • Radio Talk Ups and Radio Co-Promotions – as well as doing straight “air-time” you can also do what is called “talk-up” or “co-promotions”, this is where the DJs/presenters talk about a product. Often this can be a more creative approach. They are given a script and bullet points to mention so that they talk about the right things and are “on message”. Radio co-promos are often an informal way of getting your key information across. Sometimes stations can be picky about what services and products they do co-promotions with. Examples of co-promotions are when presenters talk about how “great” a film or theatre show is - when they may not have actually seen it! 

Simply drop us a message today and we will send over more specific information about radio advertising costs. 

Does Radio Advertising Work?

The simple answer is yes!

When you think about it, most people listen to the radio on a daily basis; in their homes, at work and also when driving, therefore it is a great way to reach a mass amount of people quickly. This mass reach is one of the main benefits; it can hit millions of people all at once. Most forms of marketing media (apart from TV advertising) cannot claim to achieve this, whilst radio adverts manage to do this at a fraction of the price of TV advertising.

However, even though a radio ad hits a huge number of listeners this isn’t untargeted as stations have different demographics e.g. younger people tend to listen to Hits/Capital FM, older listeners tend to tune into Smooth. Our teams will help match your product and message to the most suitable stations.

This targeting is the main reason radio advertising achieves brilliant results time after time and why radio advertising effectiveness is high; radio has high reach but wastage is reduced as these people are targetted. 

The value for money is another reason radio is popular with many advertisers and companies. 

Which Companies Typically Advertise on The Radio in S65 2?

As radio listeners represent a great cross-section of society, advertising on radio works for most businesses and is a popular form of marketing employed by a range of companies from diverse industries. The most popular types of companies who advertise on radio through our teams include: 

If you would like to book a radio campaign or for us to propose a radio advertising campaign for you, contact us today for more information. 

Which Are The Top UK Radio Stations To Advertise On?

When thinking about which station to go for, put yourself in the mind of your potential customer and think “what station would they listen to”? Selecting the right station is the key to all successful campaigns.

The most popular campaigns we run are with: 

  • Capital/Hits FM advertising

  • Heart FM advertising

  • Smooth FM advertising

  • Classic FM advertising

  • Magic FM advertising

  • Absolute FM advertising

  • Local radio advertising

Contact us today for more information and advice about the above commercial radio stations and use radio to reach your target audience. 

Combination Marketing - Teaming Your Radio Adverts With Other Suitable Advertising Options

If you are looking to combine commercial radio with other options the below typically work well:  

  • Online - as people will hear your radio advert they are then likely to go online to find out more information. A strong online presence is, therefore, a good idea to supplement your campaign.

  • Social media marketing - similar to the benefits of online support, social media is often a good idea to use to back up your radio ads. 

  • Bus ads - bus ads or other forms of outdoor promotions are a great way to support radio, meaning that people get to see and hear what you have to offer. 

  • TV - the cherry on top of any marketing campaign - the power of TV is superb and can be targeted to regions making it more affordable than people often realise.

What Makes the Best Commerical Radio Adverts in Herringthorpe?

With your radio advertising, you must remember that the audience can only listen to your product or service being described by words - they obviously can't see it -  this means you need to create an innovative advert which will catch their attention. Also, you don't have much time - 30 seconds is not a lot of time to describe what you are offering - so you must get to the point and be clear and concise. Sometimes catchy phrases and slogans work and a good sound bed can attract attention further - but also just being clear and direct is important; don't try and cram too much in.

To summarise we would say; try not to be too clever, as most listeners are doing other things - so get to the point and don't be too confusing. You just need to grab their attention and encourage them to seek more information at a later time.  

Can You Help Me Make a Radio Advert Or Do I Need to Supply One Direct?

Yes! 

Get in touch today and we can help you make your advert with our radio ad production team at a brilliant rate. When producing this for you we, of course, take into account best practices as outlined by the Radio Advertising Bureau (RAB). We will also help with script-writing, bed creation and finding a suitable voice-over artist to match with your individual needs.  Our top tip would be to get an “ear-catching” advert so that it stands out; something clear, catchy and to the point works best.  

Frequently Asked Questions about Advertising on the Radio

Here are the most popular questions we get asked:  

What does it cost to advertise on the radio? 

As we explore in the guide, the cost depends on a few factors including which stations you choose, the length of the campaign and the time of year. Many advertisers use radio as it offers great value for money. 

What does radio advertising mean? 

It's basically advertising on the radio using short pre-recorded adverts that are broadcast to a set pre-approved schedule. It's used by a wide range of businesses and brands due to it's proven success.  

How much is a 30-second radio ad? 

It depends on the station and the listenership, larger more commercial stations with more listeners cost more than smaller more local ones. 

Is radio advertising still effective? 

Very, its reasonable price tag and ability to reach a large number of people make it both highly effective and a firm favourite with a broad range of companies who are looking to increase profits or raise awareness. It's probably an under-used advertising medium, considering its great results. 

Contact Us

So, if you are looking for radio adverts in Herringthorpe, look no further than us.

You can either let us know which commercial radio station you are interested or we will put together a proposal based on your budgets, aims and target audience. We can also supply you with more information on the advantages of radio advertising any other advice or information that you may need.

We look forward to hearing from you and working to get your product, brand or service on the airwaves!

Contact Us

Topics covered - radio advertising in S65 2. 

We cover Herringthorpe (South Yorkshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for radio advertising
Cat Hill Laughton en le Morthen High Bradfield Cundy Cross Meadow Head Wike Well End Netherthorpe High Melton Bolton upon Dearne Spittal Houses Marr Blaxton Brampton Thorpe Salvin East Herringthorpe Soughley Cubley High Hoyland Brampton en le Morthen Ecklands Highfield Abbeydale Park Walkley Bank Wigtwizzle Sheffield Park Dore Parkhead Shafton Millhouses Highgate Kirk Bramwith Wales Bar Wales Hallowmoor Birdwell Hill Top Dolcliffe Common Letwell Summerfield Ecclesall Hoober Tapton Hill Hangsman Hill Slay Pits Hatfield Chase Storrs Thurlstone Tivy Dale Adwick upon Dearne Lundwood Orgreave Flanderwell Thurgoland Thorn Hill Ewden Village Branton The Green Attercliffe Waleswood Hooton Roberts Gleadless Valley Hill Top Barugh Nether Haugh Cortworth Hoyle Mill Wadsley Thurnscoe Berry Moor Little Hay Nooking Frickley Stephen Hill Bridge End Edenthorpe Moorhole Norton Worsbrough Common Upper Tankersley Lings Common Rivelin Glen Upper Midhope Masbrough Higham Sunnyfields Abbeydale Wingfield Barugh Green Wisewood Causeway Head Bramley Wheatley Hills Balby Norton Ingbirchworth Herdings Stannington Parkwood Springs Eastfield Wood Royd Cawthorne Hill Top Kimberworth Park Studfield Hill Tickhill Broom Doncaster Common Bentley Stopes Jordan Tinsley Hoyland Lakeside Village Cundy Hos Low Bradfield Morthen Brick Houses Whitley Millhouse Green Redbrook Knoll Top Blackburn Jordanthorpe Sheffield Lane Top Old Cantley Eastwood Lodge Moor Upperthorpe Carbrook Brightholmlee Gleadless Townend Higher Stubbin King Edwards Castle Green Low Barugh Hall Broom Holdworth Highlane Fenwick Holbrook Carsick Hill Little Norton Whirlow Pot House Shay House Normanton Spring Burghwallis East Dene Billingley Bradway Bank Bracken Moor Old Town Thorpe Common Woodthorpe Estate Edderthorpe Templeborough Trumfleet Richmond Instoneville Walkley Wombwell Heeley Banner Cross Stone Doncaster Swinton Norton Lees Maythorn Haigh Higham Common Armthorpe Ryecroft Great Houghton Low Stubbin Normandale Brecks St Ann's Newton Under Tofts Cudworth Common Deepcar Thurnscoe East Greenside Old Haywoods Malinbridge Hill Top Lydgate North Anston Hooton Levitt Lowedges Onesacre Kilnhurst Midhopestones Dean Head Endcliffe Edge Penistone Staincross Holme Cricket Houses Charltonbrook Worrall Athersley South Norton Woodseats Littleworth Dropping Well Newfield Green Norton Hammer Hatfield Woodhouse Dunsville Kine Moor Loxley Bottom Hallam Head Plumbley Conanby Wincobank Grimesthorpe Fairleigh Woodland View Gilroyd Knowle Top Silkstone Common Chapeltown Base Green Gildingwells Stocksbridge Scawthorpe Coldwell Broomfield Hollins End Canklow Brincliffe Shaw Lands Park Head Lewden Meersbrook Bank Noblethorpe Wentworth Harthill Carcroft Common Newhill Horner House High Wincobank Coisley Hill Listerdale Attercliffe Hill Top Townhead Carcroft Dodworth Bottom Batemoor Hurl Field Bullhouse Hollin Busk Brierley Whiston Aston Ward Green Shafton Two Gates Broomhill Darton Topham Rotherham Town End Scholes Finkle Street Sprotbrough Park Birley Carr Sunnyside Harlington Brodsworth Hoyland Common Arbourthorne Estate Middlewood Hellaby Hemingfield Jordon Finningley Nether Edge Old Denaby Ickles Cudworth Stairfoot Howbrook Nether Green Sharrow Head South Bramwith Beauchief Warren Upper Cudworth Thornseat Bradgate Haywood Upper Bradway Holmes Smithley Treeton Longley Estate Hayfield Green Hood Hill Belle Green Owlerton Low Valley Little Houghton Honeywell New Totley Low Holdworth Keresforth Hill Dinnington Bolsterstone Athersley North Bolehill Deep Pit Sprotbrough Birkendale Wath upon Dearne Greenland Fishlake Boulder Hill Blacker Hill Brinsworth Fall Bank Wadworth Mawson Green Highfields Charnock Hall Highfield Low Harley Pudding Hill Smithies Woodlands East Swallownest Clifton Stockbridge Oxspring Dalton Parva Grenoside Crow Edge Royd Intake Carr Head Mosborough Far Bank Firth Park Bow Broom Royston Maltby West Green Crosspool Totley Rise Hillfoot Kexbrough Sharrow Vale Hampole Kirkhouse Green Sandygate Greystones Cliffe Stacey Bank Micklebring Harden Cotterhill Woods Herringthorpe Dunford Bridge West End Carlton Worsbrough Garden Village Beighton Darnall Bents Green Shaftholme Upper Crabtree Throapham Barnsley Fullshaw Waterthorpe Shirecliffe Silkstone Richmond Park Little Sheffield Piccadilly Stainborough Worsbrough Dale Rollestone Crane Moor Lea Brook Milton Thorne Whirlow Brook Bentley Rise Dalton Magna Birley Edge Loversall Bromley Conisbrough Mortomley The Lings Aldwarke Wilthorpe High Green Frecheville Pinfold Hill Ardsley Long Sandall New Rossington Middlecliffe Ecclesfield Ulley Potter Hill Wheatley Park Hatfield East Whitwell Dodworth Green Gleadless Aughton Upper Haugh Keppel's Column Little Common Fosterhouses Carr Goole Green Church Field Langsett Tankersley Jump The Wheel Richmond Hill Wormley Hill Elm Tree Hill Fulwood Campsall Wood Willows Low Wincobank Sandhill Barnby Dun Bramley Lings Four Lane Ends New Village Canal Side Southey Green Hoylandswaine Wood Seats Owlthorpe Wybourn Drakehouse Woodhouse Upper Whiston Pilley Denaby Main Hollow Meadows Common Side Stubbin Handsworth Lowfield Bessacarr Stumperlowe Thorpe Hesley Hill Top Rossington Philadelphia Rostholme Swinton Bridge Spring Vale Ranmoor Kirk Sandall Lindrick Dale Worsbrough Village Waldershaigh Wickersley Sothall Barnes Hall Catcliffe Meersbrook Hood Green Howard Hill Hardwick Belle Vue Stainforth Hyde Park Stainton Old Edlington Pitsmoor Townhead Bradway Pincheon Green Crookes Westfield Skelbrooke Turnerwood Mexborough Measborough Dike Clayton Carlecotes New Edlington Toll Bar Crookesmoor Clifton Thurcroft Lower Crabtree Sykehouse Meadow Hall Hickleton Woodlands Woodhouse Mill Netherthorpe Nethergate Wortley Auckley Ravenfield Common Foldrings Street Barrow Carter Knowle Carsick Moorgate Goldthorpe Spink Hall Dodworth Waverley Todwick Orchard Square Liberty Hill Edge Mount Backmoor Handsworth Hill Abdy Swaithe Totley Brook Northfield Laughton Common Brightside Brookhouse Totley Netherthorpe Birley Estate Kimberworth Dunscroft Park Hill Upper Hoyland Scawsby Sutton Lidget Gawber Skellow Catshaw Thorpe in Balne Port Mahon Halfway Hill Top Neepsend Windhill Whinney Hill Victoria Arksey Woodside Greasbrough Hackenthorpe Nutwell Load Brook Fir Vale Royd Moor Greystones Lane End Darfield Askern Endcliffe Crescent Long Line Dalton Arbourthorne Intake Snowden Hill Longley Ings Kiveton Park Greenhill Smithy Moor Cantley Loxley Shiregreen Cusworth New York Hanging Water Barnburgh Woodall Adwick le Street Hemsworth Cadeby Moss Rawmarsh Hexthorpe Pickburn South Anston Slade Hooton Thrybergh The Manor Dungworth Platts Common Den Bank Park Side Gateway Plaza Owston Kendray Burncross Fourlane Ends Pismire Hill Manor Estate Harley West Melton Moorends Broomhill Wilsic Parkgate Tilts Lower Bradway Burngreave Braithwaite Bawtry Oughtibridge Sharrow Warmsworth Brierholme Carr Hazlehead Parson Cross Almholme Manor Park Highwoods Austerfield Monk Bretton Westfield Wharncliffe Side Sim Hill Wadsley Bridge Low Laithes Roughbirchworth New Lodge Grange Lane South Lane Manvers Green Moor Guilthwaite Hillsborough Scout Dike Pogmoor Elsecar Ughill Worsbrough Bridge Sheffield Woodsetts Four Lane End Firbeck Ringinglow Ravenfield Mapplewell Kelham Island Braithwell Steel Bank Hooton Pagnell Lower Walkley Hermit Hill Eskholme Grimethorpe Wheatley