Radio Advertising in Little Norton

Get in touch

Radio Station Advertising in Little Norton

Radio advertising is a fantastic and cost-effective way to promote most brands, services and businesses on commercial radio stations.

Our experienced marketing teams work with major stations every day and can arrange advertising across the whole country. As well as large well-known stations we can also arrange adverts on smaller more local stations, which are well known and highly effective in their regions.

Popular stations reach millions of listeners daily. So, if you're looking for radio advertising for your company, look no further than us. We'll have your brand broadcasting on the airwaves in no time at all!

If you are interested in this popular form of marketing, please contact us today. We look forward to hearing from you and creating a radio advertising campaign to suit your needs. 

Most radio campaigns have a recommended minimum spend of £2000 to have a successful impact. 

Contact Us

What is Radio Station Advertising?

Put simply, radio advertising is a way to promote your product or service on commercial radio stations through the medium of short audio adverts (typically 30 seconds long). These radio adverts typically run in between songs, chat and news bulletins and are used by a range of companies due to their ability to reach a huge cross-section of society.

Radio ads are used for a variety of messages; from commercial selling through to public service messaging.

Radio costs are reasonable when compared to other forms of marketing, meaning that it subsequently achieves a great return on investment; this is one of its main advantages and why it is used time after time, week after week.  

If you would like free quotes contact us today.

Get a Quote

What is the Cost of Radio Advertising?

The factors which broadly determine the cost are outlined below:

  • Reach/Number of Listeners/Listenership – the more people who tune in to a radio station on a daily basis (and therefore the more likely to hear your radio advert) the more expensive it will be. Heart advertising costs and Hits/Capital radio advertising costs are obviously more expensive (as large commercial stations) than smaller local stations - but you would expect this because they have more listeners (so potentially more customers for you). So the option when choosing a station to advertise on is; do you want to hit lots of people in a wide area or a smaller but more select audience more locally?

  • Number of Slots – the more slots (number of radio adverts) you choose to have, the more expensive it will be. You may choose to do a couple of ads each day or want to go more “heavyweight” and do between 10-15 slots so that you are covering the majority of the day. If you are uncertain of which approach to take our media planners will advise. Think about when in the day your target market and target audience will be listening and tailor your slots to their life and listening patterns.

  • Length of Campaign – most adverts are the same length – 30 seconds – and a typical campaign would be over one week. Sometimes however you may want to do a shorter period, a weekend promotion or a “winning weekend” are popular in raising awareness. If you have a larger budget, you may look to do a few weeks with your radio ad to really get your message and brand out there on the airwaves. For the best results, we tend to suggest a minimum of a week, however, a two-week campaign is ideal for a good amount of coverage.

  • Time of Slots - depending on what you are promoting, certain times of day may work better. Slots are broadly broken down into breakfast, day, evening (rush hour) and night. The most sought-after tend to be breakfast and evening as they have higher listeners. Again, have a think about when your target audience may be listening, or equally spread them throughout the day to hit a variety and cross-section of people. A spread tends to be the most typical approach by most advertisers but your product will guide you to the most suitable timings.

  • Radio Talk Ups and Radio Co-Promotions – as well as doing straight “air-time” you can also do what is called “talk-up” or “co-promotions”, this is where the DJs/presenters talk about a product. Often this can be a more creative approach. They are given a script and bullet points to mention so that they talk about the right things and are “on message”. Radio co-promos are often an informal way of getting your key information across. Sometimes stations can be picky about what services and products they do co-promotions with. Examples of co-promotions are when presenters talk about how “great” a film or theatre show is - when they may not have actually seen it! 

Simply drop us a message today and we will send over more specific information about radio advertising costs. 

Does Radio Advertising Work?

The simple answer is yes!

When you think about it, most people listen to the radio on a daily basis; in their homes, at work and also when driving, therefore it is a great way to reach a mass amount of people quickly. This mass reach is one of the main benefits; it can hit millions of people all at once. Most forms of marketing media (apart from TV advertising) cannot claim to achieve this, whilst radio adverts manage to do this at a fraction of the price of TV advertising.

However, even though a radio ad hits a huge number of listeners this isn’t untargeted as stations have different demographics e.g. younger people tend to listen to Hits/Capital FM, older listeners tend to tune into Smooth. Our teams will help match your product and message to the most suitable stations.

This targeting is the main reason radio advertising achieves brilliant results time after time and why radio advertising effectiveness is high; radio has high reach but wastage is reduced as these people are targetted. 

The value for money is another reason radio is popular with many advertisers and companies. 

Which Companies Typically Advertise on The Radio in S8 8?

As radio listeners represent a great cross-section of society, advertising on radio works for most businesses and is a popular form of marketing employed by a range of companies from diverse industries. The most popular types of companies who advertise on radio through our teams include: 

If you would like to book a radio campaign or for us to propose a radio advertising campaign for you, contact us today for more information. 

Which Are The Top UK Radio Stations To Advertise On?

When thinking about which station to go for, put yourself in the mind of your potential customer and think “what station would they listen to”? Selecting the right station is the key to all successful campaigns.

The most popular campaigns we run are with: 

  • Capital/Hits FM advertising

  • Heart FM advertising

  • Smooth FM advertising

  • Classic FM advertising

  • Magic FM advertising

  • Absolute FM advertising

  • Local radio advertising

Contact us today for more information and advice about the above commercial radio stations and use radio to reach your target audience. 

Combination Marketing - Teaming Your Radio Adverts With Other Suitable Advertising Options

If you are looking to combine commercial radio with other options the below typically work well:  

  • Online - as people will hear your radio advert they are then likely to go online to find out more information. A strong online presence is, therefore, a good idea to supplement your campaign.

  • Social media marketing - similar to the benefits of online support, social media is often a good idea to use to back up your radio ads. 

  • Bus ads - bus ads or other forms of outdoor promotions are a great way to support radio, meaning that people get to see and hear what you have to offer. 

  • TV - the cherry on top of any marketing campaign - the power of TV is superb and can be targeted to regions making it more affordable than people often realise.

What Makes the Best Commerical Radio Adverts in Little Norton?

With your radio advertising, you must remember that the audience can only listen to your product or service being described by words - they obviously can't see it -  this means you need to create an innovative advert which will catch their attention. Also, you don't have much time - 30 seconds is not a lot of time to describe what you are offering - so you must get to the point and be clear and concise. Sometimes catchy phrases and slogans work and a good sound bed can attract attention further - but also just being clear and direct is important; don't try and cram too much in.

To summarise we would say; try not to be too clever, as most listeners are doing other things - so get to the point and don't be too confusing. You just need to grab their attention and encourage them to seek more information at a later time.  

Can You Help Me Make a Radio Advert Or Do I Need to Supply One Direct?

Yes! 

Get in touch today and we can help you make your advert with our radio ad production team at a brilliant rate. When producing this for you we, of course, take into account best practices as outlined by the Radio Advertising Bureau (RAB). We will also help with script-writing, bed creation and finding a suitable voice-over artist to match with your individual needs.  Our top tip would be to get an “ear-catching” advert so that it stands out; something clear, catchy and to the point works best.  

Frequently Asked Questions about Advertising on the Radio

Here are the most popular questions we get asked:  

What does it cost to advertise on the radio? 

As we explore in the guide, the cost depends on a few factors including which stations you choose, the length of the campaign and the time of year. Many advertisers use radio as it offers great value for money. 

What does radio advertising mean? 

It's basically advertising on the radio using short pre-recorded adverts that are broadcast to a set pre-approved schedule. It's used by a wide range of businesses and brands due to it's proven success.  

How much is a 30-second radio ad? 

It depends on the station and the listenership, larger more commercial stations with more listeners cost more than smaller more local ones. 

Is radio advertising still effective? 

Very, its reasonable price tag and ability to reach a large number of people make it both highly effective and a firm favourite with a broad range of companies who are looking to increase profits or raise awareness. It's probably an under-used advertising medium, considering its great results. 

Contact Us

So, if you are looking for radio adverts in Little Norton, look no further than us.

You can either let us know which commercial radio station you are interested or we will put together a proposal based on your budgets, aims and target audience. We can also supply you with more information on the advantages of radio advertising any other advice or information that you may need.

We look forward to hearing from you and working to get your product, brand or service on the airwaves!

Contact Us

Topics covered - radio advertising in S8 8. 

We cover Little Norton (South Yorkshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for radio advertising
Sheffield Park Pilley Waterthorpe Manor Estate Stannington Lidget The Green Under Tofts Wheatley Bramley Lings Smithley Cusworth Handsworth Dunscroft Upper Tankersley Pitsmoor Crosspool Goldthorpe Nether Haugh New York Pickburn Greenland Higham Common Loxley Bottom Moorgate Knoll Top Loversall Gleadless Townend Tivy Dale Haywood Treeton Foldrings Oxspring Carcroft Common Steel Bank Bullhouse Ranmoor Whitley Swaithe Thurnscoe East South Lane Dalton Parva Wales Bar Dalton Magna Thornseat Keresforth Hill Normandale Old Town New Edlington Stockbridge Thrybergh The Lings Lower Crabtree Bracken Moor Micklebring Belle Green Stocksbridge Deep Pit Brecks Low Holdworth Rostholme Kilnhurst Carter Knowle Staincross Laughton en le Morthen Kirk Sandall Woodall Laughton Common Barnby Dun Burghwallis Newhill Pot House Darfield Hoyland Moorhole Stairfoot Wheatley Park Ecklands Bramley Skelbrooke Cotterhill Woods Birley Estate Beauchief Thurgoland Longley Ings Long Line Upper Haugh Common Side Nethergate Birley Carr Warmsworth Dolcliffe Common Hoyle Mill Old Haywoods Finningley Brodsworth Boulder Hill Kendray Rivelin Glen Greenhill Turnerwood Malinbridge Carlecotes Herdings Penistone Norton Lees Upper Cudworth Woodhouse Mill Little Sheffield Old Cantley Middlecliffe Lea Brook Batemoor Southey Green Deepcar Upper Hoyland Scawthorpe Wood Seats Knowle Top Longley Estate Brincliffe Ravenfield Dunford Bridge Hill Top Brookhouse Mapplewell Park Side Hallam Head Woodlands Cat Hill Stone Swallownest Norton Woodseats Grimethorpe Hood Hill Old Denaby Hatfield Balby Braithwell Ecclesall Coisley Hill Hoyland Common Sharrow Head North Anston Milton Charltonbrook Wheatley Hills Harley Sprotbrough Hermit Hill Sheffield Lane Top Storrs Soughley Armthorpe Studfield Hill Grange Lane Abbeydale Shirecliffe Sunnyside Mortomley Owlthorpe West End Port Mahon Totley Rise Greasbrough Guilthwaite Holbrook Low Stubbin Hill Top Hatfield Chase Harthill Thurlstone Cortworth Den Bank Park Head Kimberworth Park Lower Bradway Long Sandall Hanging Water Masbrough Almholme Shiregreen Parson Cross Firth Park Sandygate Ardsley Dodworth Green Bow Broom Town End Low Laithes Thorne Birley Edge Brampton en le Morthen Heeley Wincobank Redbrook Thorpe in Balne Low Barugh Kirk Bramwith Wickersley Gawber Brinsworth Frickley Wybourn Causeway Head Meersbrook Bank Mawson Green Stainborough Barnsley Little Norton Parkgate Sutton Bradway Bank Carcroft Arbourthorne Estate Sandhill Hill Top Four Lane End Marr Tickhill Fourlane Ends Netherthorpe Elm Tree Hill Broomhill Clayton Clifton Bradway Low Harley Harlington Hill Top Piccadilly Base Green Hood Green Whirlow Brook Attercliffe Hill Top High Hoyland Greenside Park Hill Nether Edge Pinfold Hill Billingley Scawsby Blacker Hill Dalton Burncross Dropping Well Gilroyd Mexborough Meadow Hall Endcliffe Crescent Arksey Woodsetts Tinsley The Manor Stainforth Meersbrook Royd Moor Darnall Meadow Head Low Wincobank Stephen Hill Sharrow Vale Owlerton Low Valley Little Hay Nooking Pismire Hill Hurl Field Victoria Hallowmoor Whirlow Gleadless Higher Stubbin Wadworth Harden East Whitwell Abbeydale Park Halfway Hangsman Hill Howbrook Shaftholme Birkendale Monk Bretton Toll Bar Woodlands East Thurcroft Hampole Broomfield Cundy Cross Shay House Greystones Warren Backmoor Orchard Square Normanton Spring Nether Green Maltby Slay Pits Lings Common Smithies Beighton Berry Moor Fosterhouses Lewden Manor Park Keppel's Column Bentley Wood Royd Adwick le Street Fishlake New Village Fenwick Upper Midhope Elsecar Eastfield Eastwood Millhouse Green Highfield Morthen Carr Head Bradgate Windhill Wath upon Dearne South Anston Wigtwizzle Norton Worsbrough Bridge Hemsworth Walkley Holdworth Manvers Intake Fullshaw Little Houghton Brightside Jump Aldwarke Firbeck Edenthorpe Holme Norton Hammer Low Bradfield Millhouses Ecclesfield Old Edlington Sothall Brierley Hellaby Rawmarsh Wadsley Bridge Shaw Lands Nutwell Dodworth New Rossington Lower Walkley Lundwood Little Common Cudworth Smithy Moor Abdy Upperthorpe Highfield Highlane Upper Crabtree Hickleton Canal Side Barrow Fairleigh Catshaw Great Houghton Hoober Endcliffe Edge Carbrook Cadeby Worsbrough Barugh Green Woodside East Herringthorpe St Ann's Lodge Moor Grimesthorpe Letwell Greystones Cliffe Branton Hall Broom Hillfoot Skellow Barnburgh Spittal Houses Load Brook Castle Green Lowfield Kirkhouse Green Orgreave Topham Hollow Meadows Tapton Hill Shafton Noblethorpe Waldershaigh Royston Brick Houses Ringinglow Sunnyfields Drakehouse Middlewood Thorpe Hesley Worsbrough Village Rotherham Throapham Summerfield Bolsterstone Whiston Banner Cross Wortley Brierholme Carr Trumfleet Braithwaite Oughtibridge Slade Hooton Goole Green Sykehouse Handsworth Hill Wike Well End East Dene Kiveton Park Brampton Lane End Athersley South Charnock Hall Parkhead Campsall Wingfield Hooton Roberts Intake Totley Brook Northfield Church Field Doncaster Common Carlton Dinnington Richmond Park Attercliffe Fulwood Jordan Bentley Rise Cubley Herringthorpe Moorends Midhopestones Sim Hill Hazlehead Waverley Ingbirchworth King Edwards Scholes Netherthorpe Pudding Hill Ulley Liberty Hill Green Moor Hill Top Hackenthorpe Eskholme High Melton Hillsborough Totley Wilthorpe Kine Moor Tilts Norton Haigh Westfield Sprotbrough Park Mosborough Woodthorpe Estate Dungworth Tankersley Hexthorpe Thorpe Salvin Bromley Frecheville Crookesmoor Silkstone Hatfield Woodhouse Bawtry Finkle Street Sheffield Ewden Village Pogmoor Barnes Hall Austerfield Aughton Fall Bank Wilsic Birdwell Howard Hill Ward Green Horner House Conisbrough Kelham Island Townhead Shafton Two Gates Higham Spink Hall Hoylandswaine Blackburn Burngreave Stopes Four Lane Ends Silkstone Common Platts Common Lydgate Parkwood Springs High Wincobank Wisewood Bessacarr Woodland View Wadsley Highwoods Stubbin Lowedges Wales Garden Village Wood Willows Westfield Thorn Hill Dodworth Bottom Edge Mount Jordanthorpe Potter Hill Catcliffe Plumbley Adwick upon Dearne Broom Listerdale Spring Vale Blaxton Bolehill High Green Bolton upon Dearne Doncaster Worrall Moss Langsett Chapeltown Gleadless Valley Ravenfield Common Littleworth Conanby Ughill Upper Whiston Hyde Park Ickles Cudworth Common Wormley Hill Hemingfield Brightholmlee Netherthorpe New Totley Lakeside Village Hayfield Green Arbourthorne Ryecroft Darton Snowden Hill West Green Honeywell Crane Moor Hollins End Townhead Kexbrough Royd Worsbrough Dale Wentworth Newfield Green Barugh Walkley Bank Loxley Cantley Swinton Bridge Hill Top Hooton Pagnell Stumperlowe Crookes Pincheon Green Rollestone Fir Vale Stainton Wombwell Cricket Houses Gildingwells Cundy Hos Highfields Worsbrough Common Athersley North Hollin Busk Maythorn Lindrick Dale Sharrow Highgate Stacey Bank Street West Melton Woodhouse Swinton Holmes Hooton Levitt Carsick Scout Dike Clifton Bents Green Denaby Main Newton Bridge End Carr High Bradfield Flanderwell Upper Bradway Kimberworth Todwick The Wheel Hardwick Richmond Hill Canklow Askern Dore Aston Grenoside Wharncliffe Side Onesacre Waleswood Dunsville Gateway Plaza Far Bank Rossington Dean Head Instoneville Crow Edge Measborough Dike Belle Vue South Bramwith Roughbirchworth Coldwell Carsick Hill Broomhill Owston Whinney Hill Thorpe Common Cawthorne Neepsend Templeborough Thurnscoe New Lodge Philadelphia Richmond Edderthorpe Auckley Jordon