Radio Advertising in Royd Moor

Get in touch

Radio Station Advertising in Royd Moor

Radio advertising is a fantastic and cost-effective way to promote most brands, services and businesses on commercial radio stations.

Our experienced marketing teams work with major stations every day and can arrange advertising across the whole country. As well as large well-known stations we can also arrange adverts on smaller more local stations, which are well known and highly effective in their regions.

Popular stations reach millions of listeners daily. So, if you're looking for radio advertising for your company, look no further than us. We'll have your brand broadcasting on the airwaves in no time at all!

If you are interested in this popular form of marketing, please contact us today. We look forward to hearing from you and creating a radio advertising campaign to suit your needs. 

Most radio campaigns have a recommended minimum spend of £2000 to have a successful impact. 

Contact Us

What is Radio Station Advertising?

Put simply, radio advertising is a way to promote your product or service on commercial radio stations through the medium of short audio adverts (typically 30 seconds long). These radio adverts typically run in between songs, chat and news bulletins and are used by a range of companies due to their ability to reach a huge cross-section of society.

Radio ads are used for a variety of messages; from commercial selling through to public service messaging.

Radio costs are reasonable when compared to other forms of marketing, meaning that it subsequently achieves a great return on investment; this is one of its main advantages and why it is used time after time, week after week.  

If you would like free quotes contact us today.

Get a Quote

What is the Cost of Radio Advertising?

The factors which broadly determine the cost are outlined below:

  • Reach/Number of Listeners/Listenership – the more people who tune in to a radio station on a daily basis (and therefore the more likely to hear your radio advert) the more expensive it will be. Heart advertising costs and Hits/Capital radio advertising costs are obviously more expensive (as large commercial stations) than smaller local stations - but you would expect this because they have more listeners (so potentially more customers for you). So the option when choosing a station to advertise on is; do you want to hit lots of people in a wide area or a smaller but more select audience more locally?

  • Number of Slots – the more slots (number of radio adverts) you choose to have, the more expensive it will be. You may choose to do a couple of ads each day or want to go more “heavyweight” and do between 10-15 slots so that you are covering the majority of the day. If you are uncertain of which approach to take our media planners will advise. Think about when in the day your target market and target audience will be listening and tailor your slots to their life and listening patterns.

  • Length of Campaign – most adverts are the same length – 30 seconds – and a typical campaign would be over one week. Sometimes however you may want to do a shorter period, a weekend promotion or a “winning weekend” are popular in raising awareness. If you have a larger budget, you may look to do a few weeks with your radio ad to really get your message and brand out there on the airwaves. For the best results, we tend to suggest a minimum of a week, however, a two-week campaign is ideal for a good amount of coverage.

  • Time of Slots - depending on what you are promoting, certain times of day may work better. Slots are broadly broken down into breakfast, day, evening (rush hour) and night. The most sought-after tend to be breakfast and evening as they have higher listeners. Again, have a think about when your target audience may be listening, or equally spread them throughout the day to hit a variety and cross-section of people. A spread tends to be the most typical approach by most advertisers but your product will guide you to the most suitable timings.

  • Radio Talk Ups and Radio Co-Promotions – as well as doing straight “air-time” you can also do what is called “talk-up” or “co-promotions”, this is where the DJs/presenters talk about a product. Often this can be a more creative approach. They are given a script and bullet points to mention so that they talk about the right things and are “on message”. Radio co-promos are often an informal way of getting your key information across. Sometimes stations can be picky about what services and products they do co-promotions with. Examples of co-promotions are when presenters talk about how “great” a film or theatre show is - when they may not have actually seen it! 

Simply drop us a message today and we will send over more specific information about radio advertising costs. 

Does Radio Advertising Work?

The simple answer is yes!

When you think about it, most people listen to the radio on a daily basis; in their homes, at work and also when driving, therefore it is a great way to reach a mass amount of people quickly. This mass reach is one of the main benefits; it can hit millions of people all at once. Most forms of marketing media (apart from TV advertising) cannot claim to achieve this, whilst radio adverts manage to do this at a fraction of the price of TV advertising.

However, even though a radio ad hits a huge number of listeners this isn’t untargeted as stations have different demographics e.g. younger people tend to listen to Hits/Capital FM, older listeners tend to tune into Smooth. Our teams will help match your product and message to the most suitable stations.

This targeting is the main reason radio advertising achieves brilliant results time after time and why radio advertising effectiveness is high; radio has high reach but wastage is reduced as these people are targetted. 

The value for money is another reason radio is popular with many advertisers and companies. 

Which Companies Typically Advertise on The Radio in S36 7?

As radio listeners represent a great cross-section of society, advertising on radio works for most businesses and is a popular form of marketing employed by a range of companies from diverse industries. The most popular types of companies who advertise on radio through our teams include: 

If you would like to book a radio campaign or for us to propose a radio advertising campaign for you, contact us today for more information. 

Which Are The Top UK Radio Stations To Advertise On?

When thinking about which station to go for, put yourself in the mind of your potential customer and think “what station would they listen to”? Selecting the right station is the key to all successful campaigns.

The most popular campaigns we run are with: 

  • Capital/Hits FM advertising

  • Heart FM advertising

  • Smooth FM advertising

  • Classic FM advertising

  • Magic FM advertising

  • Absolute FM advertising

  • Local radio advertising

Contact us today for more information and advice about the above commercial radio stations and use radio to reach your target audience. 

Combination Marketing - Teaming Your Radio Adverts With Other Suitable Advertising Options

If you are looking to combine commercial radio with other options the below typically work well:  

  • Online - as people will hear your radio advert they are then likely to go online to find out more information. A strong online presence is, therefore, a good idea to supplement your campaign.

  • Social media marketing - similar to the benefits of online support, social media is often a good idea to use to back up your radio ads. 

  • Bus ads - bus ads or other forms of outdoor promotions are a great way to support radio, meaning that people get to see and hear what you have to offer. 

  • TV - the cherry on top of any marketing campaign - the power of TV is superb and can be targeted to regions making it more affordable than people often realise.

What Makes the Best Commerical Radio Adverts in Royd Moor?

With your radio advertising, you must remember that the audience can only listen to your product or service being described by words - they obviously can't see it -  this means you need to create an innovative advert which will catch their attention. Also, you don't have much time - 30 seconds is not a lot of time to describe what you are offering - so you must get to the point and be clear and concise. Sometimes catchy phrases and slogans work and a good sound bed can attract attention further - but also just being clear and direct is important; don't try and cram too much in.

To summarise we would say; try not to be too clever, as most listeners are doing other things - so get to the point and don't be too confusing. You just need to grab their attention and encourage them to seek more information at a later time.  

Can You Help Me Make a Radio Advert Or Do I Need to Supply One Direct?

Yes! 

Get in touch today and we can help you make your advert with our radio ad production team at a brilliant rate. When producing this for you we, of course, take into account best practices as outlined by the Radio Advertising Bureau (RAB). We will also help with script-writing, bed creation and finding a suitable voice-over artist to match with your individual needs.  Our top tip would be to get an “ear-catching” advert so that it stands out; something clear, catchy and to the point works best.  

Frequently Asked Questions about Advertising on the Radio

Here are the most popular questions we get asked:  

What does it cost to advertise on the radio? 

As we explore in the guide, the cost depends on a few factors including which stations you choose, the length of the campaign and the time of year. Many advertisers use radio as it offers great value for money. 

What does radio advertising mean? 

It's basically advertising on the radio using short pre-recorded adverts that are broadcast to a set pre-approved schedule. It's used by a wide range of businesses and brands due to it's proven success.  

How much is a 30-second radio ad? 

It depends on the station and the listenership, larger more commercial stations with more listeners cost more than smaller more local ones. 

Is radio advertising still effective? 

Very, its reasonable price tag and ability to reach a large number of people make it both highly effective and a firm favourite with a broad range of companies who are looking to increase profits or raise awareness. It's probably an under-used advertising medium, considering its great results. 

Contact Us

So, if you are looking for radio adverts in Royd Moor, look no further than us.

You can either let us know which commercial radio station you are interested or we will put together a proposal based on your budgets, aims and target audience. We can also supply you with more information on the advantages of radio advertising any other advice or information that you may need.

We look forward to hearing from you and working to get your product, brand or service on the airwaves!

Contact Us

Topics covered - radio advertising in S36 7. 

We cover Royd Moor (South Yorkshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for radio advertising
Bradway Halfway Cundy Hos Totley Brook St Ann's Kine Moor Tinsley Cundy Cross Common Side Toll Bar Canklow Chapeltown Braithwaite Staincross Sheffield Norton Steel Bank Kirk Sandall Gildingwells Jump Templeborough Moorhole Greasbrough Tilts Ickles Brinsworth Hill Top The Green Park Head High Green Brierholme Carr East Herringthorpe Bridge End Dodworth Green Netherthorpe Street Den Bank Barnburgh Millhouses Upper Tankersley Wheatley Hills Stone Birley Edge Oxspring Woodhouse Skelbrooke Brierley Worrall Sheffield Lane Top Scout Dike Dodworth Hellaby Mexborough Charnock Hall Pitsmoor Kimberworth Park Wood Willows Abbeydale Endcliffe Crescent Totley Rise Brampton Maltby Parson Cross Wheatley Park Ravenfield Rollestone Stephen Hill Berry Moor Sharrow High Hoyland Wood Royd Lydgate Aughton Sykehouse The Lings Handsworth Westfield Pudding Hill Thorn Hill Elm Tree Hill Scawthorpe Silkstone Common Broomfield Longley Estate Garden Village High Wincobank Gleadless Valley Hollins End Church Field Northfield Upper Cudworth Pilley Coldwell Old Cantley Langsett Lewden Lidget Grenoside Little Sheffield Cotterhill Woods Hollin Busk Firbeck Noblethorpe Upper Crabtree Haigh Mapplewell Hyde Park Little Norton Windhill Far Bank Meersbrook Bank Arbourthorne Wadsley Hill Top Wombwell Parkhead Wales Bar Attercliffe Rivelin Glen Backmoor Morthen Grimethorpe Aston Low Barugh Higher Stubbin Walkley Bank Nether Haugh Fullshaw Burghwallis Little Common Brincliffe Upper Bradway Old Town Cricket Houses Little Houghton Onesacre Knowle Top Whirlow Brook Dungworth Hill Top Hollow Meadows Hatfield Waleswood Storrs Upper Haugh New Edlington Whirlow Broomhill Slade Hooton Townhead Lower Crabtree Hemsworth Doncaster Cubley Sandygate Shaw Lands Castle Green Brightholmlee West Green Littleworth Hackenthorpe Summerfield Laughton Common Barrow Causeway Head Ward Green Blackburn Royd Higham Common Burncross Wortley Hill Top Normandale Highfields Shafton Two Gates Slay Pits Parkgate Southey Green Almholme Branton Richmond Park West Melton Conisbrough Sharrow Vale Auckley Drakehouse Hoyland Common Gleadless Greenside Lundwood Skellow Waverley Elsecar Hooton Pagnell Birley Estate Monk Bretton Catcliffe Thurnscoe Whitley Harden Carter Knowle Shirecliffe Ecclesall Higham Plumbley Low Harley Whinney Hill Sheffield Park Fourlane Ends Midhopestones Thorpe Hesley Lodge Moor Liberty Hill Hangsman Hill Meadow Hall Neepsend Woodall Hoyland Middlewood Westfield Jordan Blaxton Kilnhurst Wickersley Highfield Haywood New Village Wincobank Bolehill East Dene Nether Edge Birley Carr Spittal Houses Park Side Fulwood Woodlands East Lowfield Meadow Head Owston Shay House Hayfield Green Birdwell Jordanthorpe Kendray Guilthwaite Scawsby Highgate Tapton Hill Fishlake Woodhouse Mill Hoober Hill Top Bramley Whiston Lea Brook Kiveton Park Lings Common High Bradfield Highlane Harthill Holbrook Herringthorpe Cortworth Brick Houses Dalton Parva Dalton Magna Wheatley Trumfleet Bradgate Aldwarke Clayton Hood Hill Carr Head Moss Eastfield Shafton Hickleton Manor Estate Darton Carsick Hill West End Treeton Fir Vale Blacker Hill Ravenfield Common Lakeside Village Middlecliffe Charltonbrook Sutton Town End Stockbridge Deep Pit The Manor Loxley Bottom Orchard Square Carcroft Lower Bradway Brookhouse Arksey Stairfoot Low Laithes Crookes Abbeydale Park Richmond Athersley North Fenwick Hoyle Mill Dodworth Bottom Canal Side Hoylandswaine Letwell Rostholme Rotherham Stainborough Intake Low Wincobank Low Holdworth Gilroyd Dropping Well Netherthorpe Greenhill Dunscroft Cudworth Lane End Worsbrough Village Scholes Ardsley Hallowmoor Royd Moor Milton Hemingfield Adwick le Street Banner Cross Norton Lees Askern Oughtibridge Sunnyfields Belle Green Platts Common Wisewood Low Bradfield Broomhill Great Houghton Barnsley Carbrook Stainton Waldershaigh Thurnscoe East Ulley Grimesthorpe Beauchief Thorpe Common Crane Moor Dunford Bridge Instoneville Norton Hammer Doncaster Common South Bramwith Frickley North Anston Hardwick Wales Grange Lane Four Lane Ends Keresforth Hill Ughill Owlthorpe Gawber Coisley Hill Cawthorne Waterthorpe Orgreave Walkley Hallam Head Shiregreen Firth Park Thrybergh Bullhouse Mosborough Edderthorpe Stumperlowe Bolton upon Dearne Adwick upon Dearne Ewden Village Gateway Plaza Smithley Harlington Bessacarr Endcliffe Edge Hazlehead Brodsworth Wath upon Dearne Millhouse Green Kexbrough Penistone Worsbrough Bridge Ringinglow Flanderwell Old Haywoods Old Edlington New Totley Sandhill Stubbin Batemoor Wike Well End Clifton Beighton Swallownest Crookesmoor Billingley Pincheon Green Parkwood Springs Highwoods Potter Hill Woodland View New Lodge Wadsley Bridge Pismire Hill Marr Bents Green Brecks Totley Wharncliffe Side Dinnington Carcroft Common Wood Seats Thurlstone Wentworth Thurgoland Goldthorpe High Melton Ecklands Throapham Four Lane End Conanby Bracken Moor Stannington Eskholme Fosterhouses Bawtry Longley Ings Pot House Listerdale Herdings Holme Newfield Green Royston Stopes Smithies Nether Green Malinbridge Sim Hill Hermit Hill Wadworth Pickburn Ranmoor Kelham Island Braithwell Snowden Hill Broom Cudworth Common Park Hill Woodlands Upper Hoyland Carlton Belle Vue Warmsworth Carr Pinfold Hill Austerfield Hill Top Manvers Worsbrough Common Bentley Rise Barugh Hood Green Athersley South Burngreave Philadelphia Cantley Bolsterstone Wigtwizzle Stainforth Sharrow Head Worsbrough Dale Tickhill Finningley Norton Keppel's Column Ingbirchworth Honeywell Sprotbrough Victoria Warren Hooton Roberts Newhill Woodside Nethergate Maythorn Topham Masbrough Boulder Hill Intake Swinton South Lane Crosspool Turnerwood Holmes Hillfoot Hanging Water Dunsville Darnall Cat Hill Campsall Green Moor Lindrick Dale Edge Mount Attercliffe Hill Top Worsbrough Piccadilly Howbrook Armthorpe Stacey Bank Deepcar Redbrook Thornseat Fall Bank King Edwards Barnes Hall Cadeby Highfield Sothall Swaithe Todwick Barugh Green Measborough Dike Manor Park Barnby Dun Low Valley Darfield Sprotbrough Park Sunnyside Base Green Mawson Green Wingfield Upperthorpe Dean Head Hatfield Woodhouse Old Denaby South Anston Lower Walkley Bradway Bank Rawmarsh Horner House Balby Load Brook Kimberworth Owlerton Greystones Cliffe Loversall Jordon Handsworth Hill Finkle Street Mortomley New York Upper Whiston Low Stubbin Wilthorpe Laughton en le Morthen Soughley Upper Midhope Greenland Howard Hill Hall Broom Frecheville Bromley Harley Greystones Kirk Bramwith Bramley Lings The Wheel Wybourn Woodthorpe Estate Eastwood Dalton Holdworth Normanton Spring Wormley Hill Swinton Bridge Denaby Main Stocksbridge Thurcroft Birkendale Knoll Top Dolcliffe Common Studfield Hill Clifton Hatfield Chase Smithy Moor Norton Woodseats Hillsborough Foldrings Newton Crow Edge Edenthorpe Hooton Levitt Fairleigh Hurl Field Meersbrook Catshaw Goole Green Townhead Brampton en le Morthen Ecclesfield Port Mahon Kirkhouse Green Thorpe Salvin Hampole Spink Hall Hexthorpe Richmond Hill Carsick Netherthorpe Shaftholme Ryecroft Carlecotes Roughbirchworth Thorne Micklebring Wilsic Woodsetts Tankersley Spring Vale Rossington Under Tofts New Rossington Little Hay Nooking Long Sandall Bentley Pogmoor Nutwell Tivy Dale Silkstone Abdy Loxley Thorpe in Balne Heeley Moorends Cusworth Dore Bow Broom Brightside Moorgate Long Line Arbourthorne Estate Gleadless Townend Lowedges East Whitwell