Radio Advertising in Worrall

Get in touch

Radio Station Advertising in Worrall

Radio advertising is a fantastic and cost-effective way to promote most brands, services and businesses on commercial radio stations.

Our experienced marketing teams work with major stations every day and can arrange advertising across the whole country. As well as large well-known stations we can also arrange adverts on smaller more local stations, which are well known and highly effective in their regions.

Popular stations reach millions of listeners daily. So, if you're looking for radio advertising for your company, look no further than us. We'll have your brand broadcasting on the airwaves in no time at all!

If you are interested in this popular form of marketing, please contact us today. We look forward to hearing from you and creating a radio advertising campaign to suit your needs. 

Most radio campaigns have a recommended minimum spend of £2000 to have a successful impact. 

Contact Us

What is Radio Station Advertising?

Put simply, radio advertising is a way to promote your product or service on commercial radio stations through the medium of short audio adverts (typically 30 seconds long). These radio adverts typically run in between songs, chat and news bulletins and are used by a range of companies due to their ability to reach a huge cross-section of society.

Radio ads are used for a variety of messages; from commercial selling through to public service messaging.

Radio costs are reasonable when compared to other forms of marketing, meaning that it subsequently achieves a great return on investment; this is one of its main advantages and why it is used time after time, week after week.  

If you would like free quotes contact us today.

Get a Quote

What is the Cost of Radio Advertising?

The factors which broadly determine the cost are outlined below:

  • Reach/Number of Listeners/Listenership – the more people who tune in to a radio station on a daily basis (and therefore the more likely to hear your radio advert) the more expensive it will be. Heart advertising costs and Hits/Capital radio advertising costs are obviously more expensive (as large commercial stations) than smaller local stations - but you would expect this because they have more listeners (so potentially more customers for you). So the option when choosing a station to advertise on is; do you want to hit lots of people in a wide area or a smaller but more select audience more locally?

  • Number of Slots – the more slots (number of radio adverts) you choose to have, the more expensive it will be. You may choose to do a couple of ads each day or want to go more “heavyweight” and do between 10-15 slots so that you are covering the majority of the day. If you are uncertain of which approach to take our media planners will advise. Think about when in the day your target market and target audience will be listening and tailor your slots to their life and listening patterns.

  • Length of Campaign – most adverts are the same length – 30 seconds – and a typical campaign would be over one week. Sometimes however you may want to do a shorter period, a weekend promotion or a “winning weekend” are popular in raising awareness. If you have a larger budget, you may look to do a few weeks with your radio ad to really get your message and brand out there on the airwaves. For the best results, we tend to suggest a minimum of a week, however, a two-week campaign is ideal for a good amount of coverage.

  • Time of Slots - depending on what you are promoting, certain times of day may work better. Slots are broadly broken down into breakfast, day, evening (rush hour) and night. The most sought-after tend to be breakfast and evening as they have higher listeners. Again, have a think about when your target audience may be listening, or equally spread them throughout the day to hit a variety and cross-section of people. A spread tends to be the most typical approach by most advertisers but your product will guide you to the most suitable timings.

  • Radio Talk Ups and Radio Co-Promotions – as well as doing straight “air-time” you can also do what is called “talk-up” or “co-promotions”, this is where the DJs/presenters talk about a product. Often this can be a more creative approach. They are given a script and bullet points to mention so that they talk about the right things and are “on message”. Radio co-promos are often an informal way of getting your key information across. Sometimes stations can be picky about what services and products they do co-promotions with. Examples of co-promotions are when presenters talk about how “great” a film or theatre show is - when they may not have actually seen it! 

Simply drop us a message today and we will send over more specific information about radio advertising costs. 

Does Radio Advertising Work?

The simple answer is yes!

When you think about it, most people listen to the radio on a daily basis; in their homes, at work and also when driving, therefore it is a great way to reach a mass amount of people quickly. This mass reach is one of the main benefits; it can hit millions of people all at once. Most forms of marketing media (apart from TV advertising) cannot claim to achieve this, whilst radio adverts manage to do this at a fraction of the price of TV advertising.

However, even though a radio ad hits a huge number of listeners this isn’t untargeted as stations have different demographics e.g. younger people tend to listen to Hits/Capital FM, older listeners tend to tune into Smooth. Our teams will help match your product and message to the most suitable stations.

This targeting is the main reason radio advertising achieves brilliant results time after time and why radio advertising effectiveness is high; radio has high reach but wastage is reduced as these people are targetted. 

The value for money is another reason radio is popular with many advertisers and companies. 

Which Companies Typically Advertise on The Radio in S35 0?

As radio listeners represent a great cross-section of society, advertising on radio works for most businesses and is a popular form of marketing employed by a range of companies from diverse industries. The most popular types of companies who advertise on radio through our teams include: 

If you would like to book a radio campaign or for us to propose a radio advertising campaign for you, contact us today for more information. 

Which Are The Top UK Radio Stations To Advertise On?

When thinking about which station to go for, put yourself in the mind of your potential customer and think “what station would they listen to”? Selecting the right station is the key to all successful campaigns.

The most popular campaigns we run are with: 

  • Capital/Hits FM advertising

  • Heart FM advertising

  • Smooth FM advertising

  • Classic FM advertising

  • Magic FM advertising

  • Absolute FM advertising

  • Local radio advertising

Contact us today for more information and advice about the above commercial radio stations and use radio to reach your target audience. 

Combination Marketing - Teaming Your Radio Adverts With Other Suitable Advertising Options

If you are looking to combine commercial radio with other options the below typically work well:  

  • Online - as people will hear your radio advert they are then likely to go online to find out more information. A strong online presence is, therefore, a good idea to supplement your campaign.

  • Social media marketing - similar to the benefits of online support, social media is often a good idea to use to back up your radio ads. 

  • Bus ads - bus ads or other forms of outdoor promotions are a great way to support radio, meaning that people get to see and hear what you have to offer. 

  • TV - the cherry on top of any marketing campaign - the power of TV is superb and can be targeted to regions making it more affordable than people often realise.

What Makes the Best Commerical Radio Adverts in Worrall?

With your radio advertising, you must remember that the audience can only listen to your product or service being described by words - they obviously can't see it -  this means you need to create an innovative advert which will catch their attention. Also, you don't have much time - 30 seconds is not a lot of time to describe what you are offering - so you must get to the point and be clear and concise. Sometimes catchy phrases and slogans work and a good sound bed can attract attention further - but also just being clear and direct is important; don't try and cram too much in.

To summarise we would say; try not to be too clever, as most listeners are doing other things - so get to the point and don't be too confusing. You just need to grab their attention and encourage them to seek more information at a later time.  

Can You Help Me Make a Radio Advert Or Do I Need to Supply One Direct?

Yes! 

Get in touch today and we can help you make your advert with our radio ad production team at a brilliant rate. When producing this for you we, of course, take into account best practices as outlined by the Radio Advertising Bureau (RAB). We will also help with script-writing, bed creation and finding a suitable voice-over artist to match with your individual needs.  Our top tip would be to get an “ear-catching” advert so that it stands out; something clear, catchy and to the point works best.  

Frequently Asked Questions about Advertising on the Radio

Here are the most popular questions we get asked:  

What does it cost to advertise on the radio? 

As we explore in the guide, the cost depends on a few factors including which stations you choose, the length of the campaign and the time of year. Many advertisers use radio as it offers great value for money. 

What does radio advertising mean? 

It's basically advertising on the radio using short pre-recorded adverts that are broadcast to a set pre-approved schedule. It's used by a wide range of businesses and brands due to it's proven success.  

How much is a 30-second radio ad? 

It depends on the station and the listenership, larger more commercial stations with more listeners cost more than smaller more local ones. 

Is radio advertising still effective? 

Very, its reasonable price tag and ability to reach a large number of people make it both highly effective and a firm favourite with a broad range of companies who are looking to increase profits or raise awareness. It's probably an under-used advertising medium, considering its great results. 

Contact Us

So, if you are looking for radio adverts in Worrall, look no further than us.

You can either let us know which commercial radio station you are interested or we will put together a proposal based on your budgets, aims and target audience. We can also supply you with more information on the advantages of radio advertising any other advice or information that you may need.

We look forward to hearing from you and working to get your product, brand or service on the airwaves!

Contact Us

Topics covered - radio advertising in S35 0. 

We cover Worrall (South Yorkshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for radio advertising
Dean Head Brightside Harley Adwick le Street Pogmoor Far Bank Broomhill Dinnington Swinton Bridge Old Town Skelbrooke Highfields Smithies New Village Stairfoot Dunford Bridge Castle Green Turnerwood Greystones Cliffe Thorpe Hesley Hallowmoor The Lings West End Stainborough Honeywell Hoyland Sykehouse Owston Steel Bank Worsbrough Village South Anston Norton Hill Top Hurl Field Barrow Batemoor Low Valley Southey Green Balby Wood Seats Ewden Village Ryecroft Hooton Roberts Carsick Normanton Spring St Ann's Millhouses Kimberworth West Green Spring Vale Low Bradfield Ughill Jump Parkwood Springs Thorne Shay House Tilts Finningley Deep Pit Knowle Top Lowfield Moorgate Holme Greenhill Snowden Hill Potter Hill Lane End Carsick Hill Base Green Owlthorpe Hayfield Green Pincheon Green Birdwell Kendray Worsbrough Dale Silkstone Common Ward Green Bracken Moor Under Tofts Holbrook Roughbirchworth Pismire Hill Wigtwizzle Gleadless Townend Chapeltown Ecclesall Westfield Sheffield Park Bromley Neepsend Waleswood Sandhill Cundy Cross Dalton Parva Elm Tree Hill Barugh Green Darton Wheatley Dropping Well Moss Owlerton Letwell Studfield Hill Charltonbrook Greasbrough Dodworth Tankersley Intake Wadsley Worsbrough Common Norton Woodseats Cawthorne Brierholme Carr Listerdale Crane Moor Keresforth Hill Little Houghton Hooton Pagnell Nutwell Instoneville Plumbley Highwoods Halfway Cotterhill Woods Wood Willows Pudding Hill Richmond Park Midhopestones High Wincobank Wormley Hill Stone Hoober Walkley Upperthorpe Middlewood Wisewood Bridge End Street Arksey Onesacre Topham Maythorn Norton Mapplewell Sheffield Sprotbrough Park Woodside Thornseat Brierley Netherthorpe Bentley Nether Edge Hatfield Chase Cundy Hos Clifton Gawber Whirlow Brook Elsecar Drakehouse Meadow Head Ingbirchworth Darnall Brodsworth Hyde Park Intake Fir Vale Armthorpe Swallownest Aughton Warren Todwick Belle Vue Birkendale Handsworth Hill Middlecliffe Maltby Thurcroft Aldwarke Cricket Houses Bullhouse Brick Houses Adwick upon Dearne Carter Knowle Wincobank Masbrough Hill Top Ulley Little Norton Foldrings Bentley Rise Crookesmoor Tivy Dale Platts Common Waverley Pinfold Hill Wombwell Burghwallis Lea Brook Shafton Two Gates Green Moor Kexbrough Church Field Victoria Hillfoot Blacker Hill Cudworth Fosterhouses Hampole Barnes Hall Lundwood Den Bank Aston Greenland Bramley Fairleigh Upper Crabtree Dore Ravenfield Common Millhouse Green Darfield Broom Richmond Hill Manvers Catcliffe Brinsworth Rawmarsh Belle Green Firbeck Wilsic East Dene Banner Cross Flanderwell Stubbin Old Denaby Finkle Street Newfield Green Hatfield Woodhouse The Manor Charnock Hall Swinton Trumfleet Coisley Hill Kimberworth Park Stocksbridge Hardwick Brecks Milton Old Cantley Coldwell Load Brook Hoyland Common Littleworth Slade Hooton Staincross Toll Bar Shirecliffe Mexborough Noblethorpe Upper Cudworth Canal Side Canklow Worrall Fall Bank Cadeby Wybourn Mawson Green Carcroft Hill Top Dunscroft Carlecotes Totley Brook Carr Head Auckley Billingley Worsbrough Grimethorpe Whiston Loversall Ravenfield Hollin Busk Clayton Edderthorpe Haywood Kirk Bramwith Woodhouse Attercliffe Whitley Stannington Waldershaigh Conisbrough Thurlstone Handsworth Laughton en le Morthen Hemingfield Slay Pits Philadelphia Dalton Magna Scout Dike Woodlands Moorhole Meersbrook Sandygate Langsett Longley Ings Waterthorpe Penistone Firth Park Herdings Soughley Garden Village Low Barugh Hood Hill Bradway Bank Parkgate Thrybergh Brincliffe Woodsetts Beighton Edge Mount Park Head Wales Bar Almholme Burngreave Thorn Hill Mortomley Richmond Sutton Skellow Keppel's Column Sharrow Head Sunnyside Bolsterstone Lower Bradway Blaxton Townhead Low Holdworth Denaby Main Greenside Little Hay Nooking Highfield Campsall Barnburgh Mosborough Dolcliffe Common Brightholmlee Shafton Norton Lees Thorpe Common Wath upon Dearne Fulwood Storrs Longley Estate Nether Green Oughtibridge Woodland View Walkley Bank Gleadless Lydgate Shiregreen Causeway Head Woodhouse Mill Silkstone Templeborough Spittal Houses Whirlow Thorpe in Balne Woodthorpe Estate Tickhill Abbeydale Spink Hall Port Mahon Bradway Highgate Higher Stubbin Cat Hill Barnby Dun Woodlands East Treeton Hackenthorpe Parkhead Bow Broom Herringthorpe Kine Moor Goldthorpe Ranmoor Abdy Tapton Hill Harden Old Edlington Kirkhouse Green Bolehill Askern Wharncliffe Side Fourlane Ends Monk Bretton Deepcar The Wheel Totley Rise Nethergate Thurnscoe Arbourthorne New Edlington Long Line Townhead Park Hill Braithwaite Lings Common Abbeydale Park Eskholme High Bradfield Holmes Broomhill Newton Blackburn Kelham Island Sunnyfields Lower Crabtree Cusworth Hoyle Mill Low Laithes Lakeside Village Grenoside Birley Estate Dodworth Bottom Burncross Thorpe Salvin Stumperlowe Northfield Beauchief Endcliffe Crescent Sprotbrough Micklebring Liberty Hill Bolton upon Dearne Dalton New York Frickley Rossington Dungworth Redbrook Jordan Throapham Tinsley Grimesthorpe Lindrick Dale Great Houghton Four Lane End Netherthorpe Upper Tankersley Carcroft Common Shaw Lands Gateway Plaza Royston Fullshaw Pitsmoor Crow Edge Kirk Sandall Athersley South Upper Bradway Pilley Bents Green Lodge Moor Athersley North Windhill East Herringthorpe High Green Endcliffe Edge Sheffield Lane Top South Lane Sothall Meersbrook Bank Edenthorpe Holdworth Upper Hoyland Hemsworth Conanby Carbrook Pot House Wales Harthill Nether Haugh Hoylandswaine Meadow Hall Arbourthorne Estate Wentworth Upper Whiston Shaftholme Hill Top Common Side Newhill North Anston Malinbridge Bradgate Highlane Ecklands Doncaster Common Cantley Smithley Barnsley Upper Midhope Little Common Totley Wadworth Rostholme Jordanthorpe Broomfield Clifton New Totley Hellaby Hood Green Park Side Cudworth Common Greystones Crookes Low Wincobank Fishlake Stainforth Scholes Low Stubbin Horner House Manor Park Stopes Lower Walkley Kiveton Park Norton Hammer Lewden Measborough Dike Hazlehead East Whitwell Ecclesfield New Lodge New Rossington Piccadilly Berry Moor Little Sheffield King Edwards Orgreave Royd Hollins End South Bramwith Thurgoland Carlton Sharrow Vale Scawsby Highfield Whinney Hill Normandale Westfield Pickburn Gilroyd Royd Moor Wadsley Bridge Catshaw Branton Wilthorpe Braithwell Woodall Barugh Heeley Wheatley Hills Sim Hill Scawthorpe Doncaster Long Sandall Sharrow Stockbridge Hangsman Hill Howard Hill Fenwick Worsbrough Bridge Wingfield Wickersley Orchard Square Loxley Wheatley Park Rollestone Ringinglow Hallam Head Birley Edge Stainton Cortworth Smithy Moor Jordon Cubley Thurnscoe East Hatfield Gildingwells Ardsley Rotherham Wortley Town End Crosspool High Melton Dodworth Green Higham Common Knoll Top Hill Top Dunsville Warmsworth Frecheville Rivelin Glen Hooton Levitt Manor Estate Oxspring Hollow Meadows Eastwood Hanging Water Stacey Bank Birley Carr Boulder Hill Wood Royd Parson Cross Howbrook Hill Top The Green Austerfield Summerfield Attercliffe Hill Top Wike Well End Brookhouse Hall Broom Swaithe Hexthorpe Lowedges Eastfield Low Harley Four Lane Ends Lidget Goole Green Laughton Common Netherthorpe Higham Hickleton Harlington West Melton Brampton en le Morthen Old Haywoods Morthen Guilthwaite Hillsborough Bawtry Marr Backmoor Haigh Ickles Upper Haugh Bessacarr Brampton Bramley Lings Carr Hermit Hill Moorends Kilnhurst Gleadless Valley Loxley Bottom Stephen Hill High Hoyland Grange Lane