Radio Advertising in Dods Leigh

Get in touch

Radio Station Advertising in Dods Leigh

Radio advertising is a fantastic and cost-effective way to promote most brands, services and businesses on commercial radio stations.

Our experienced marketing teams work with major stations every day and can arrange advertising across the whole country. As well as large well-known stations we can also arrange adverts on smaller more local stations, which are well known and highly effective in their regions.

Popular stations reach millions of listeners daily. So, if you're looking for radio advertising for your company, look no further than us. We'll have your brand broadcasting on the airwaves in no time at all!

If you are interested in this popular form of marketing, please contact us today. We look forward to hearing from you and creating a radio advertising campaign to suit your needs. 

Most radio campaigns have a recommended minimum spend of £2000 to have a successful impact. 

Contact Us

What is Radio Station Advertising?

Put simply, radio advertising is a way to promote your product or service on commercial radio stations through the medium of short audio adverts (typically 30 seconds long). These radio adverts typically run in between songs, chat and news bulletins and are used by a range of companies due to their ability to reach a huge cross-section of society.

Radio ads are used for a variety of messages; from commercial selling through to public service messaging.

Radio costs are reasonable when compared to other forms of marketing, meaning that it subsequently achieves a great return on investment; this is one of its main advantages and why it is used time after time, week after week.  

If you would like free quotes contact us today.

Get a Quote

What is the Cost of Radio Advertising?

The factors which broadly determine the cost are outlined below:

  • Reach/Number of Listeners/Listenership – the more people who tune in to a radio station on a daily basis (and therefore the more likely to hear your radio advert) the more expensive it will be. Heart advertising costs and Hits/Capital radio advertising costs are obviously more expensive (as large commercial stations) than smaller local stations - but you would expect this because they have more listeners (so potentially more customers for you). So the option when choosing a station to advertise on is; do you want to hit lots of people in a wide area or a smaller but more select audience more locally?

  • Number of Slots – the more slots (number of radio adverts) you choose to have, the more expensive it will be. You may choose to do a couple of ads each day or want to go more “heavyweight” and do between 10-15 slots so that you are covering the majority of the day. If you are uncertain of which approach to take our media planners will advise. Think about when in the day your target market and target audience will be listening and tailor your slots to their life and listening patterns.

  • Length of Campaign – most adverts are the same length – 30 seconds – and a typical campaign would be over one week. Sometimes however you may want to do a shorter period, a weekend promotion or a “winning weekend” are popular in raising awareness. If you have a larger budget, you may look to do a few weeks with your radio ad to really get your message and brand out there on the airwaves. For the best results, we tend to suggest a minimum of a week, however, a two-week campaign is ideal for a good amount of coverage.

  • Time of Slots - depending on what you are promoting, certain times of day may work better. Slots are broadly broken down into breakfast, day, evening (rush hour) and night. The most sought-after tend to be breakfast and evening as they have higher listeners. Again, have a think about when your target audience may be listening, or equally spread them throughout the day to hit a variety and cross-section of people. A spread tends to be the most typical approach by most advertisers but your product will guide you to the most suitable timings.

  • Radio Talk Ups and Radio Co-Promotions – as well as doing straight “air-time” you can also do what is called “talk-up” or “co-promotions”, this is where the DJs/presenters talk about a product. Often this can be a more creative approach. They are given a script and bullet points to mention so that they talk about the right things and are “on message”. Radio co-promos are often an informal way of getting your key information across. Sometimes stations can be picky about what services and products they do co-promotions with. Examples of co-promotions are when presenters talk about how “great” a film or theatre show is - when they may not have actually seen it! 

Simply drop us a message today and we will send over more specific information about radio advertising costs. 

Does Radio Advertising Work?

The simple answer is yes!

When you think about it, most people listen to the radio on a daily basis; in their homes, at work and also when driving, therefore it is a great way to reach a mass amount of people quickly. This mass reach is one of the main benefits; it can hit millions of people all at once. Most forms of marketing media (apart from TV advertising) cannot claim to achieve this, whilst radio adverts manage to do this at a fraction of the price of TV advertising.

However, even though a radio ad hits a huge number of listeners this isn’t untargeted as stations have different demographics e.g. younger people tend to listen to Hits/Capital FM, older listeners tend to tune into Smooth. Our teams will help match your product and message to the most suitable stations.

This targeting is the main reason radio advertising achieves brilliant results time after time and why radio advertising effectiveness is high; radio has high reach but wastage is reduced as these people are targetted. 

The value for money is another reason radio is popular with many advertisers and companies. 

Which Companies Typically Advertise on The Radio in ST10 4?

As radio listeners represent a great cross-section of society, advertising on radio works for most businesses and is a popular form of marketing employed by a range of companies from diverse industries. The most popular types of companies who advertise on radio through our teams include: 

If you would like to book a radio campaign or for us to propose a radio advertising campaign for you, contact us today for more information. 

Which Are The Top UK Radio Stations To Advertise On?

When thinking about which station to go for, put yourself in the mind of your potential customer and think “what station would they listen to”? Selecting the right station is the key to all successful campaigns.

The most popular campaigns we run are with: 

  • Capital/Hits FM advertising

  • Heart FM advertising

  • Smooth FM advertising

  • Classic FM advertising

  • Magic FM advertising

  • Absolute FM advertising

  • Local radio advertising

Contact us today for more information and advice about the above commercial radio stations and use radio to reach your target audience. 

Combination Marketing - Teaming Your Radio Adverts With Other Suitable Advertising Options

If you are looking to combine commercial radio with other options the below typically work well:  

  • Online - as people will hear your radio advert they are then likely to go online to find out more information. A strong online presence is, therefore, a good idea to supplement your campaign.

  • Social media marketing - similar to the benefits of online support, social media is often a good idea to use to back up your radio ads. 

  • Bus ads - bus ads or other forms of outdoor promotions are a great way to support radio, meaning that people get to see and hear what you have to offer. 

  • TV - the cherry on top of any marketing campaign - the power of TV is superb and can be targeted to regions making it more affordable than people often realise.

What Makes the Best Commerical Radio Adverts in Dods Leigh?

With your radio advertising, you must remember that the audience can only listen to your product or service being described by words - they obviously can't see it -  this means you need to create an innovative advert which will catch their attention. Also, you don't have much time - 30 seconds is not a lot of time to describe what you are offering - so you must get to the point and be clear and concise. Sometimes catchy phrases and slogans work and a good sound bed can attract attention further - but also just being clear and direct is important; don't try and cram too much in.

To summarise we would say; try not to be too clever, as most listeners are doing other things - so get to the point and don't be too confusing. You just need to grab their attention and encourage them to seek more information at a later time.  

Can You Help Me Make a Radio Advert Or Do I Need to Supply One Direct?

Yes! 

Get in touch today and we can help you make your advert with our radio ad production team at a brilliant rate. When producing this for you we, of course, take into account best practices as outlined by the Radio Advertising Bureau (RAB). We will also help with script-writing, bed creation and finding a suitable voice-over artist to match with your individual needs.  Our top tip would be to get an “ear-catching” advert so that it stands out; something clear, catchy and to the point works best.  

Frequently Asked Questions about Advertising on the Radio

Here are the most popular questions we get asked:  

What does it cost to advertise on the radio? 

As we explore in the guide, the cost depends on a few factors including which stations you choose, the length of the campaign and the time of year. Many advertisers use radio as it offers great value for money. 

What does radio advertising mean? 

It's basically advertising on the radio using short pre-recorded adverts that are broadcast to a set pre-approved schedule. It's used by a wide range of businesses and brands due to it's proven success.  

How much is a 30-second radio ad? 

It depends on the station and the listenership, larger more commercial stations with more listeners cost more than smaller more local ones. 

Is radio advertising still effective? 

Very, its reasonable price tag and ability to reach a large number of people make it both highly effective and a firm favourite with a broad range of companies who are looking to increase profits or raise awareness. It's probably an under-used advertising medium, considering its great results. 

Contact Us

So, if you are looking for radio adverts in Dods Leigh, look no further than us.

You can either let us know which commercial radio station you are interested or we will put together a proposal based on your budgets, aims and target audience. We can also supply you with more information on the advantages of radio advertising any other advice or information that you may need.

We look forward to hearing from you and working to get your product, brand or service on the airwaves!

Contact Us

Topics covered - radio advertising in ST10 4. 

We cover Dods Leigh (Staffordshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for radio advertising
Tompkin Woollaston Hill Top Townsend Smestow Waterfall Goldenhill Calf Heath Bickford Croxtonbank Townhead King's Bromley Balance Hill Barlaston Common Knotbury Iverley Anslow Newcastle-under-Lyme Knightley Park End Featherstone Whitemoor Farley Highfields Blythe Marsh Middle Mayfield Doxey Above Church Lichfield Freehay Butterton Crossgate Mount Pleasant Stramshall Horton Halmer End Armsdale Rushton Spencer Great Chell Stoke-on-Trent Blackbrook Water Eaton Flash Meir Hay Lower Hatton Woodhouses Little Madeley Chell Heath Coton Butt Lane Roughcote Blackwood Hill Apeton Bednall Almington Hardings Wood Miles Green Beechcliff Betley Kingsley Wetley Rocks Jugbank Knowl Bank Leyfields Broad Meadow Bromstead Shobnall Streethay Boon Hill Grindon Garmelow Blundies Fradley South Bradley in the Moors Ashwood Bowsey Wood Spring Hill Amington Mavesyn Ridware Basford Green Congleton Edge Mossgate Upper Nobut Brund Madeley Park Millmeece Salt Great Saredon Fegg Hayes Outwoods Windy Harbour Long Compton Lower Leigh Mosslane Wolstanton Upper Cotton Leekbrook Compton Creswell Boundary Little Burton Cotton Swynnerton Stapenhill Milford Old Perton Bucknall Tunstall Warslow Stubwood Standeford Dimsdale Totmonslow Tatenhill Oulton Grange Hulme End Bridgtown Wheatlow Brooks Rising Brook Prestwood Blore Wardlow Napley Aspley Cotwalton Tittensor May Bank Congreve Coton Hayes Shirleywich Whittington Woodwall Green Allimore Green Poolend Four Crosses Foxt Broadeye Forebridge Dogingtree Estate Cheadle Joiner's Square Brewood Fairoak Hodgefield Pasturefields Acton Tamworth Newton Bowers Bent Shelton under Harley Church Eaton Green Weeping Cross Dunkirk Hanbury Parkgate Weston-under-Lizard Common Side The Heath Stonefield Boney Hay Norbury Ellenhall Hillcroft Park Ashley Dale Church Eaton Hardings Booth Chatcull Goosemoor Green Hoar Cross Normacot Ash Bank Coton Silverdale Gnosall Robin Hill Tuppenhurst Slitting Mill Fenton Low Woodlane Gorstey Ley Greenhead Six Ashes Bradnop Shawfield Mill Green Four Ashes Cauldon Giggetty Red Hill Fradley Hoften's Cross Moreton Baddeley Green Stanley Moor Offleyrock Heath Hayes Newton Hockley Hill Chorlton Morrey Stanley Moss Wall Dayhills Newstead Uttoxeter Coton Clanford Beam Hill West Chadsmoor Far Hoarcross Tatenhill Common Newtown Seighford Longsdon Quarry Heath Shenstone Enville Owen's Bank Walford Glascote Croxall Winkhill Sandyford Hyde Lea Gospel End Threelows Woodgate Kinver Haughton Kingsford Middle Hill Croxton Stockton Brook Warstone Brinsford Dapple Heath Alsagers Bank Cheadle Common Bramshall Sideway Christ Church Jack Hayes Hartwell Goosemoor Whiston Pye Green Crackley Hazlecross Western Downs Dales Green Gnosall Heath Armitage Meretown Ryecroft Gate Commonside Bolehall Bromstead Heath Woodshutts Springhill Little Saredon Pipehill Madeley Chasetown Bilbrook Birch Cross Rudyard Poolfields Weston Dove Bank Pattingham Shebdon Coton Farm Ashley Heath Colton Ilam Moorside Littleworth Cotes Cold Norton Beamhurst Perry Crofts Whitfield Moss Pit Rugeley Oakamoor Gailey Marston Whitehurst Meir Heath Cowall Moor Elford Butter Bank Tixall Church Fields Little Sugnall Hill Top Cracow Moss Oxford Newfield Hopwas Springfields Baldwin's Gate Gayton Hilliard's Cross Werrington Newlands Calton Churnet Grange Painleyhill Efflinch Burnhill Green Brazenhill Whitgreave Coxgreen Hawthorns Ford Green Dods Leigh Wilnecote Gillway Sandford Hill Etchinghill Pershall Rock End Beffcote Queensville Knighton Oulton Nurton Middleport Hamstall Ridware Meir Sandon Sutton Brineton Cobridge Walton Borough Park Prospect Village Kerry Hill Heaton Farewell Ranton Green Blakeley Lane Chapel Chorlton Sneyd Green Stretton Whitecross Lapley Ribden Ball Haye Green Buddileigh Footherley Birchendale Upper Mayfield Kingsley Moor Coven Heath Brown Edge Mucklestone Penkridge Hartley Green Rakeway Wychnor Bridges Coven Newtown Wereton Hilltop Draycott in the Clay The Handfords Hulme Summerhill Knowle Style Outlands Ranton Balterley Springhill Croxden High Offley Hollins Cotes Heath Shutlanehead Mobberley Barton-under-Needwood Hill Top Chesterton Darnford Springwood Sturbridge Lawns Wood Olive Green Curborough Oak Hill Trysull Oakley Longton Gratwich Tadgedale Belgrave Red Street Heatley Brickbridge Wallbridge Park Stone Heath Leek Newchurch Orton Middle Cliff Southlow Porthill Turnhurst The Rowe Orslow Longdon The Laches Longbridge Hayes Burton Manor Laney Green Tutbury Loynton Drointon Woottons Abbey Green Denstone Shaffalong Spot Acre Onneley Coombesdale Lutley Whiston Gorstyhill Slade Heath Longridge Morridge Side Fole Stanshope Woodmill Westbeech Hatherton Oultoncross Back o'th' Brook Mixon Wightwick Manor Stonehouses Whittington Loxley Green Bradley Leese Hill Tillington Oulton Heath Stretton Hookgate Butterton Cowley Weaverslake Fawfieldhead Cheslyn Hay Lower Elkstone Cat's Hill Cross Hollinsclough Field Consall Mayfield Ball Green Betley Common Barton Green Gratton Acres Nook Milldale Littleworth Hollybush Sandyford Acton Gate Hem Heath Aston Himley Whitehill Armshead Bridge End The Brampton Little Wyrley Prestwood Knypersley Holt Hill Bobbington Newtown Ford Lowe Hill Woodhouse Green Morrilow Heath Breretonhill Winshill Norton Canes Stanton Edial Heron Cross Stowe Slindon Tithebarn Enson Hammerwich Lower Stonnall The Blythe Hales Gospel Ash Rownall Bank Top Weeford Smallrice Milwich Bond End Latherford Barlaston Alstonefield Amerton Cotonwood Upper Landywood Rangemore Fauld Sugnall Bromstead Common Lask Edge Rocester Upper Tean Fenton Walton Scounslow Green Onecote Stonydelph Waggersley Pasford Burntwood Hopton Garshall Green Hollies Common Newton Hurst Tunstall Westwood Hadley End Pipe Ridware Foxley Lightwood Rolleston on Dove Elford Heath Hednesford Nether Stowe Lordsley Orgreave Rough Close The Raikes Meerbrook Clough Hall Walton-on-the-Hill Cross Green Carmountside Blackwaters Marchington Woodlands Fradley Junction Broomyshaw Willslock Blackbrook Middleton Green Rickerscote Talke Woodend Biddulph Moor Ashley Swindon The Bratch Billington Ecton Great Haywood Lane Green Clifton Campville Shenstone Woodend Alders Talke Pits Drayton Bassett Cross Heath Glascote Heath Wrinehill Aldershawe Brocton Wootton Dunstall Hawks Green Sharpley Heath Madeley Heath Bottom House Barnfields Bignall End Moorend Blakelow Lower Tean Baswich Butters Green Churchbridge Sidway Gillow Heath Mitton Froghall Cresswell Great Bridgeford Withystakes Overton The Bodnets Beaconside Knowl Wall Essington Ravenhill Kingstone Broughton Codsall Wood Dam Mill Church Mayfield Creighton Little Bridgeford Moddershall Moreton Stanley Withington Stanfield Derrington Godstone Branston Huntington Heighley Huntley Stableford Harper's Gate Upper Hulme Thornes Little Stoke Wychnor Hilderstone Ipstones Kidsgrove Hinksford Dresden Blackbrook Highwood Blore Finney Green Gospel End Village Newpool Longport Little Aston Shallowford Teanford Lower Loxley Stallington Levedale Littlewood Longdon Green Haselour The Leys Bishton Harriseahead Norton East Muckley Corner Dunsley Berry Hill Blurton Outwoods Basford Blithfield Overley Cannock Wood Lower Knightley Elmhurst Hixon Burntwood Green Whitmore Stafford Cats Edge Fazeley Shut Heath Coven Lawn Godleybrook Handsacre Chesterfield Cauldon Lowe Upper Leigh Greensforge Plardiwick Adbaston Needwood Beech Ingestre Somerford Bradeley Townend Rakes Dale Kiddemore Green Sandonbank Bradshaw Combridge Stonywell Highfields Rake End Northwood Apedale Woodhouses Baddeley Edge Ridgeway Rodbaston Chase Terrace Cheadle Park Dunstal Stowe-by-Chartley Hints Broomhill Hademore Woodseaves Offleymarsh Blakeley Little Haywood Great Wyrley Yoxall Winnington Ramshorn Carroway Head Bentilee Kingsley Holt Biddulph Red Bull Saverley Green New Wood Yarnfield Whitley Heath Admaston Codsall Blymhill Common Hazles Bishops Offley Burston Lupin Draycott in the Moors Ounsdale Newborough End Clayton Brereton Sheen Beamhurst Lane Comberford Brereton Cross Oulton Rowley Park Crakemarsh Knenhall Dunston Burslem Mile Oak Alder Moor Endon Charnes Coltstone Endon Bank Thorpe Constantine Norbury Junction Forton The Wharf Barton Turn Stockwell Heath Cookshill Seabridge Dunwood Washerwall Four Ashes Brookhay Edingale Cliff Vale Ellastone Trescott Coton Sandfields Swinscoe Eccleshall Great Chatwell Dosthill Bishops Wood Oldfurnace Hopedale Lower Nobut Horsebrook Norton Green Lower Drayton Thorncliffe Anslow Common Offleyhay Wigginton Hanford Meaford Westcroft Perton Bednall Head Whittington Caverswall Coton End Ashmore Brook Leadendale Weston Jones Fisherwick Otherton Leomansley The Hollies Dilhorne Marston Chebsey Landywood Coton in the Clay Windmill Bank High Onn Kingswood Common Leycett Westlands Willoughbridge Wood Lane Alton Anslow Gate Crateford Standon Cranberry Little Ingestre Haregate Longshaw Gerrard's Bromley Harlaston Marchington Browns Lane Fulford Parkside Seisdon Audley Colshaw Blymhill Lawns Coldmeece Rue Hill Acton Trussell Wigginstall Denford Wildwood Sandborough Balterley Green Wootton Etruria Grindley Two Gates Abbey Hulton Napley Heath Maer Copmere End Penkhull High Town Gipsy Green Burton upon Trent Stone Wetton Woodcroft Poolfold Hazelslade Barton Gate Podmore Packmoor Lightwood High Onn Wharf Hillsdale Forsbrook Oaken Doley Rileyhill Wombourne Knutton Little Chell Haunton Upper Elkstone Pitts Hill Upper Hatton Boley Park Little Hay Aston Nurton Hill Green Heath Hanley Beasley Checkley Newtown Hanchurch Hartshill Bradwell Millend Cellarhead Fradswell Callingwood Redhill Aston-by-Stone Lower Ellastone Shutt Green Shelton Hazles Cross Upper Longdon Hanbury Woodend Woodcock Heath Knightley Dale Blackshaw Moor Moneystone Chorley Bloreheath Blithbury Upper Ellastone Dagdale The Quarry Newborough Creswell Green Little Onn Deadman's Green Shareshill Alrewas Newchapel Bitterscote Threapwood Church Leigh Nethertown Oldfallow Blythe Bridge Waterhouses Coppenhall Hilton Huddlesford Stadmorslow Smallthorne Longnor Okeover Lynn Abbots Bromley Halfpenny Green Cheddleton Rawnsley West Hill Overmoor Colton Hills Bowers Norton Bridge Netherland Green Stourton Hollins Weston Coyney Cannock Kingston Hill Florence Keele Pillaton Boscomoor Spath Ubberley Winnothdale Boothen Bagnall Cold Well Radmore Wood Light Oaks Norton-in-the-Moors Wetwood Trinity Fields Blymhill Horninglow Scot Hay Bonehill Wheaton Aston Ravenshall Bromley Hall Great Gate Kettlebrook Gentleshaw Middle Madeley Blount's Green Trent Vale Blackfords Wimblebury Lea Heath Hill Ridware Hansley Cross Adderley Green Wain Lee Hobble End Birches Head Church Hill Cheddleton Heath Great Moor Mill Green Burybank Longnor Loggerheads Lower Penn Yarlet Stonnall The Potteries Castletown Brockton Rumer Hill Milton Holmcroft Roche Grange Brown Lees The Lymes Lawnhead Bemersley Green Quixhill Bromley Wood Birchall Newtown Little Heath Hollington Leacroft The Shruggs Coalpit Hill Chadsmoor Shraleybrook Rushton Bank Gailey Wharf Coton Green Brookhouses Cornhill Bank Top Dunston Heath Trentham Colwich Stoke-upon-Trent Chestall The Rookery Braddocks Hay Gunstone Knighton