Radio Advertising in Dunston

Get in touch

Radio Station Advertising in Dunston

Radio advertising is a fantastic and cost-effective way to promote most brands, services and businesses on commercial radio stations.

Our experienced marketing teams work with major stations every day and can arrange advertising across the whole country. As well as large well-known stations we can also arrange adverts on smaller more local stations, which are well known and highly effective in their regions.

Popular stations reach millions of listeners daily. So, if you're looking for radio advertising for your company, look no further than us. We'll have your brand broadcasting on the airwaves in no time at all!

If you are interested in this popular form of marketing, please contact us today. We look forward to hearing from you and creating a radio advertising campaign to suit your needs. 

Most radio campaigns have a recommended minimum spend of £2000 to have a successful impact. 

Contact Us

What is Radio Station Advertising?

Put simply, radio advertising is a way to promote your product or service on commercial radio stations through the medium of short audio adverts (typically 30 seconds long). These radio adverts typically run in between songs, chat and news bulletins and are used by a range of companies due to their ability to reach a huge cross-section of society.

Radio ads are used for a variety of messages; from commercial selling through to public service messaging.

Radio costs are reasonable when compared to other forms of marketing, meaning that it subsequently achieves a great return on investment; this is one of its main advantages and why it is used time after time, week after week.  

If you would like free quotes contact us today.

Get a Quote

What is the Cost of Radio Advertising?

The factors which broadly determine the cost are outlined below:

  • Reach/Number of Listeners/Listenership – the more people who tune in to a radio station on a daily basis (and therefore the more likely to hear your radio advert) the more expensive it will be. Heart advertising costs and Hits/Capital radio advertising costs are obviously more expensive (as large commercial stations) than smaller local stations - but you would expect this because they have more listeners (so potentially more customers for you). So the option when choosing a station to advertise on is; do you want to hit lots of people in a wide area or a smaller but more select audience more locally?

  • Number of Slots – the more slots (number of radio adverts) you choose to have, the more expensive it will be. You may choose to do a couple of ads each day or want to go more “heavyweight” and do between 10-15 slots so that you are covering the majority of the day. If you are uncertain of which approach to take our media planners will advise. Think about when in the day your target market and target audience will be listening and tailor your slots to their life and listening patterns.

  • Length of Campaign – most adverts are the same length – 30 seconds – and a typical campaign would be over one week. Sometimes however you may want to do a shorter period, a weekend promotion or a “winning weekend” are popular in raising awareness. If you have a larger budget, you may look to do a few weeks with your radio ad to really get your message and brand out there on the airwaves. For the best results, we tend to suggest a minimum of a week, however, a two-week campaign is ideal for a good amount of coverage.

  • Time of Slots - depending on what you are promoting, certain times of day may work better. Slots are broadly broken down into breakfast, day, evening (rush hour) and night. The most sought-after tend to be breakfast and evening as they have higher listeners. Again, have a think about when your target audience may be listening, or equally spread them throughout the day to hit a variety and cross-section of people. A spread tends to be the most typical approach by most advertisers but your product will guide you to the most suitable timings.

  • Radio Talk Ups and Radio Co-Promotions – as well as doing straight “air-time” you can also do what is called “talk-up” or “co-promotions”, this is where the DJs/presenters talk about a product. Often this can be a more creative approach. They are given a script and bullet points to mention so that they talk about the right things and are “on message”. Radio co-promos are often an informal way of getting your key information across. Sometimes stations can be picky about what services and products they do co-promotions with. Examples of co-promotions are when presenters talk about how “great” a film or theatre show is - when they may not have actually seen it! 

Simply drop us a message today and we will send over more specific information about radio advertising costs. 

Does Radio Advertising Work?

The simple answer is yes!

When you think about it, most people listen to the radio on a daily basis; in their homes, at work and also when driving, therefore it is a great way to reach a mass amount of people quickly. This mass reach is one of the main benefits; it can hit millions of people all at once. Most forms of marketing media (apart from TV advertising) cannot claim to achieve this, whilst radio adverts manage to do this at a fraction of the price of TV advertising.

However, even though a radio ad hits a huge number of listeners this isn’t untargeted as stations have different demographics e.g. younger people tend to listen to Hits/Capital FM, older listeners tend to tune into Smooth. Our teams will help match your product and message to the most suitable stations.

This targeting is the main reason radio advertising achieves brilliant results time after time and why radio advertising effectiveness is high; radio has high reach but wastage is reduced as these people are targetted. 

The value for money is another reason radio is popular with many advertisers and companies. 

Which Companies Typically Advertise on The Radio in ST18 9?

As radio listeners represent a great cross-section of society, advertising on radio works for most businesses and is a popular form of marketing employed by a range of companies from diverse industries. The most popular types of companies who advertise on radio through our teams include: 

If you would like to book a radio campaign or for us to propose a radio advertising campaign for you, contact us today for more information. 

Which Are The Top UK Radio Stations To Advertise On?

When thinking about which station to go for, put yourself in the mind of your potential customer and think “what station would they listen to”? Selecting the right station is the key to all successful campaigns.

The most popular campaigns we run are with: 

  • Capital/Hits FM advertising

  • Heart FM advertising

  • Smooth FM advertising

  • Classic FM advertising

  • Magic FM advertising

  • Absolute FM advertising

  • Local radio advertising

Contact us today for more information and advice about the above commercial radio stations and use radio to reach your target audience. 

Combination Marketing - Teaming Your Radio Adverts With Other Suitable Advertising Options

If you are looking to combine commercial radio with other options the below typically work well:  

  • Online - as people will hear your radio advert they are then likely to go online to find out more information. A strong online presence is, therefore, a good idea to supplement your campaign.

  • Social media marketing - similar to the benefits of online support, social media is often a good idea to use to back up your radio ads. 

  • Bus ads - bus ads or other forms of outdoor promotions are a great way to support radio, meaning that people get to see and hear what you have to offer. 

  • TV - the cherry on top of any marketing campaign - the power of TV is superb and can be targeted to regions making it more affordable than people often realise.

What Makes the Best Commerical Radio Adverts in Dunston?

With your radio advertising, you must remember that the audience can only listen to your product or service being described by words - they obviously can't see it -  this means you need to create an innovative advert which will catch their attention. Also, you don't have much time - 30 seconds is not a lot of time to describe what you are offering - so you must get to the point and be clear and concise. Sometimes catchy phrases and slogans work and a good sound bed can attract attention further - but also just being clear and direct is important; don't try and cram too much in.

To summarise we would say; try not to be too clever, as most listeners are doing other things - so get to the point and don't be too confusing. You just need to grab their attention and encourage them to seek more information at a later time.  

Can You Help Me Make a Radio Advert Or Do I Need to Supply One Direct?

Yes! 

Get in touch today and we can help you make your advert with our radio ad production team at a brilliant rate. When producing this for you we, of course, take into account best practices as outlined by the Radio Advertising Bureau (RAB). We will also help with script-writing, bed creation and finding a suitable voice-over artist to match with your individual needs.  Our top tip would be to get an “ear-catching” advert so that it stands out; something clear, catchy and to the point works best.  

Frequently Asked Questions about Advertising on the Radio

Here are the most popular questions we get asked:  

What does it cost to advertise on the radio? 

As we explore in the guide, the cost depends on a few factors including which stations you choose, the length of the campaign and the time of year. Many advertisers use radio as it offers great value for money. 

What does radio advertising mean? 

It's basically advertising on the radio using short pre-recorded adverts that are broadcast to a set pre-approved schedule. It's used by a wide range of businesses and brands due to it's proven success.  

How much is a 30-second radio ad? 

It depends on the station and the listenership, larger more commercial stations with more listeners cost more than smaller more local ones. 

Is radio advertising still effective? 

Very, its reasonable price tag and ability to reach a large number of people make it both highly effective and a firm favourite with a broad range of companies who are looking to increase profits or raise awareness. It's probably an under-used advertising medium, considering its great results. 

Contact Us

So, if you are looking for radio adverts in Dunston, look no further than us.

You can either let us know which commercial radio station you are interested or we will put together a proposal based on your budgets, aims and target audience. We can also supply you with more information on the advantages of radio advertising any other advice or information that you may need.

We look forward to hearing from you and working to get your product, brand or service on the airwaves!

Contact Us

Topics covered - radio advertising in ST18 9. 

We cover Dunston (Staffordshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for radio advertising
Acton Gate Chasetown Werrington Walton Sandyford Moss Pit Lower Knightley Gailey Cresswell Etruria High Onn Wharf Fenton Westbeech Townsend Hoar Cross Shawfield Chadsmoor Wallbridge Park Great Gate Hill Top Roughcote Hales Shareshill Middle Madeley Copmere End Wall Draycott in the Moors Plardiwick Newtown Carroway Head Rodbaston West Hill Longbridge Hayes Tatenhill Red Hill Seabridge Yoxall Moorend Woodcock Heath Ubberley Hollies Common Woollaston Holmcroft Hixon Light Oaks Brookhouses Callingwood Blundies Enville Hilton West Chadsmoor Blore Breretonhill Whitley Heath Colton Basford Longton Wimblebury Newchurch Okeover Prospect Village Upper Ellastone Coombesdale Dosthill Farley Cobridge Lower Elkstone Bromstead Rugeley Milton Whittington Belgrave Turnhurst Dimsdale Lapley Oldfallow Coltstone Elford Heath Stanshope Barlaston Common Haughton Loggerheads Woodhouse Green Buddileigh Wigginton Burton upon Trent Dunwood Two Gates Bowers Bent Poolfold Upper Nobut Little Haywood Broad Meadow Uttoxeter Little Aston Sheen Balterley Green Cookshill Bednall Chapel Chorlton Meerbrook Drayton Bassett Hanley Butters Green Woodhouses Knotbury The Hollies Wildwood Bromstead Common Ford Brineton Orslow Bradnop Keele Lower Penn Shraleybrook Lower Stonnall Quixhill Allimore Green Penkhull Stapenhill Beechcliff Owen's Bank Mobberley The Laches Lawns Wood Endon Bank Packmoor Bednall Head Cowley Efflinch Stourton Baldwin's Gate Marston Sandonbank Kingsley Moor Little Wyrley Green Heath Little Chell Newton The Heath Knypersley Rock End Rowley Park Lower Leigh Rake End Grindley Rumer Hill Goosemoor Gnosall Heath Broomyshaw Wood Lane Ashwood Threelows Onecote Loynton Back o'th' Brook Hanchurch Beaconside Acton Perry Crofts Cheddleton Heath Willslock Halmer End Audley Longsdon Whitecross The Potteries Calf Heath Hopton Rickerscote Chestall Coalpit Hill Park End Bradley in the Moors Windmill Bank Biddulph Tatenhill Common Middle Mayfield Littleworth Parkside Godstone Biddulph Moor Stone Brookhay Southlow Fradley Butter Bank Cheadle Mosslane Talke Pits Napley Morridge Side Fazeley Oldfurnace Newfield Kidsgrove Himley Woodshutts Fawfieldhead Red Street Haregate Blythe Bridge Carmountside Lower Tean Essington Talke Westcroft Horsebrook Farewell Hawks Green Fegg Hayes Brereton Cross Ramshorn Gillway Little Sugnall Mucklestone Outlands Church Eaton Green Kingsley Coton Oakley Cotes Heath Norton Green Wolstanton Norton East Shut Heath Crakemarsh Elmhurst Trescott Heaton Birches Head King's Bromley Dayhills Standon Chorley Cliff Vale Wychnor Bridges Cranberry Deadman's Green Mitton Fairoak Little Bridgeford Bonehill Littlewood Gayton Horninglow Rileyhill Heatley Adderley Green Shaffalong Baddeley Edge Longnor Bond End Northwood Waterfall Blackbrook Clifton Campville Butterton Oulton The Leys Woodhouses Kingston Hill Newton Hardings Booth Wightwick Manor Blymhill Beamhurst Lane Creswell Fauld Mile Oak Ravenshall Blurton Warslow Handsacre Rangemore Burybank Millend Little Stoke Wetton Barton Gate Beech Milwich Cauldon Knutton Penkridge Olive Green Bromstead Heath Pipe Ridware Four Ashes Tuppenhurst Dogingtree Estate Dales Green Lower Hatton Shenstone Dods Leigh Saverley Green Chebsey Lightwood Yarlet Warstone Barton-under-Needwood Bemersley Green Wychnor Cracow Moss Newtown Ilam Springwood Slindon Newtown Armitage Brown Edge Ashmore Brook Stoke-on-Trent Darnford Tamworth Offleymarsh Porthill Marston Curborough Abbey Green Bentilee Westlands Knightley Horton Bromley Hall Lawnhead Oakamoor Braddocks Hay Coton Hayes Winshill Parkgate Churnet Grange Apeton Sideway Christ Church Hill Chorlton Far Hoarcross Wheatlow Brooks Church Mayfield Cannock Wood Stonehouses Cotwalton Brown Lees Heighley Hopwas Heath Hayes Millmeece Dilhorne Boley Park Orton Tompkin Stanley Gospel Ash Prestwood Kingsley Holt Aston Robin Hill Ford Green Creswell Green Newchapel Whitehurst Featherstone New Wood Basford Green Thornes Springhill Trysull Little Heath Walford High Offley Summerhill Knighton Mixon Gerrard's Bromley Wardlow Burton Manor Slitting Mill Withington Woodgate The Blythe Bilbrook Salt Almington Ingestre Levedale Footherley Bobbington Sandfields Bignall End Aldershawe Hill Ridware Blakelow Stockwell Heath Hazlecross Burntwood Green Fenton Low Cats Edge Red Bull Wheaton Aston Rue Hill Lightwood Tillington Offleyhay Dresden Ellenhall Sandford Hill Newstead Offleyrock Bramshall Little Saredon Froghall Weston Jones The Shruggs Coton Farm Hednesford Fradswell Bromley Wood Forsbrook Gospel End Trinity Fields The Rowe Coven Lawn Congreve Blakeley Burslem High Onn Birchendale Madeley Rising Brook Gentleshaw Charnes Stoke-upon-Trent Longdon Dunkirk Sugnall Wrinehill Commonside Lane Green Crackley Colwich Brinsford Whitfield Chatcull Moddershall Longdon Green Waggersley Halfpenny Green Wetwood Fradley South Weeping Cross Anslow Rawnsley Abbots Bromley Bridge End Mount Pleasant Hazelslade Doxey Coton Lupin Hammerwich Hill Top Blackwood Hill Water Eaton Apedale Gorstyhill Combridge Edial Norton-in-the-Moors Tutbury Ryecroft Gate Hademore Boney Hay Otherton Boothen Stowe Consall Highfields Whitgreave Hollybush Goosemoor Green Rushton Bank The Bratch Gunstone Oulton Grange Nether Stowe Ashley Heath Mill Green Elford Joiner's Square Haunton Garmelow Hopedale Spot Acre Castletown Cat's Hill Cross Bagnall Balterley Forebridge Coton Clanford Bolehall Winnington Lower Ellastone Marchington Woodlands Leese Hill Painleyhill Gailey Wharf Upper Longdon Sandborough Barnfields Jack Hayes Cannock Heron Cross Hem Heath Hansley Cross Denford The Handfords Blymhill Common Netherland Green Latherford Leadendale Rocester Aston Kingstone Scot Hay Dove Bank Coton in the Clay Woodwall Green Upper Leigh Beamhurst Crateford Hilltop Stafford Knowle Style Dam Mill Roche Grange Smallthorne Woodcroft Blore Stockton Brook Middleton Green Amington Church Hill Bottom House Aston-by-Stone Wombourne Longport Stretton Cornhill Finney Green Norton Bridge The Bodnets Dunstal Norbury Junction Hodgefield Blithfield Overmoor Moorside Acton Trussell Bickford Weston Mill Green Croxall Sutton Derrington Little Ingestre Lordsley Forton Pipehill Harper's Gate Birchall Shirleywich Coton Stramshall Boon Hill Stanley Moss Leacroft Foxley Upper Hatton Thorpe Constantine Upper Elkstone Bank Top Armsdale Shelton Alrewas Tithebarn Checkley Weston-under-Lizard Acres Nook Tunstall Giggetty Shutt Green Newcastle-under-Lyme Newpool Normacot Bradley Haselour Above Church Kettlebrook Littleworth Great Haywood Kingsford Townend Newtown Meretown Butt Lane Kiddemore Green Doley Clough Hall Blackbrook Sturbridge Dunston Heath Anslow Common Wootton Woodend Hazles Four Ashes Nurton Fole Brewood Rakes Dale Fradley Junction Alders Rakeway Betley Shelton under Harley Madeley Park Rownall Whiston Lower Drayton Meaford Spath Gratwich Borough Park Stanfield Woottons Burnhill Green Hawthorns Blackwaters Eccleshall Chesterton Springfields Chesterfield Shebdon Mavesyn Ridware Birch Cross The Brampton Nurton Hill Bloreheath Stretton Lichfield Dunston Harlaston Meir Lower Loxley Stonefield Hanbury Church Fields Redhill Rudyard Cheadle Common Colton Hills Baswich Springhill Compton Cheadle Park Anslow Gate Cotonwood Clayton Milldale Rough Close Croxton Ravenhill Hartwell Woodmill Broomhill Dagdale Stone Heath Croxtonbank Napley Heath Knenhall Stadmorslow Cotton Cold Norton Gnosall Lowe Hill Sandyford Wetley Rocks Wereton Stanton Upper Tean Meir Heath Knightley Dale Ashley Washerwall Draycott in the Clay Hill Top Hockley Blackbrook The Raikes Enson Boscomoor Iverley Bradwell Beffcote Tixall Westwood Brereton Tittensor Moreton Windy Harbour Woodlane Upper Hulme Morrey Bridgtown Oxford Willoughbridge Radmore Wood Little Hay Stallington Four Crosses Boundary Great Saredon Swindon Shenstone Woodend Needwood Edingale Poolfields Ashley Dale Stonywell Wilnecote Leyfields Maer Wigginstall Great Chatwell Coton Green Bishton Outwoods Huntington Gratton Berry Hill Orgreave Upper Landywood Godleybrook Little Madeley Glascote Heath Scounslow Green Silverdale Marchington Hyde Lea Hilliard's Cross Calton Norbury Drointon Freehay Hints Blakeley Lane Gipsy Green Brazenhill Totmonslow Slade Heath Goldenhill Coven Heath Hillsdale Cheslyn Hay Hoften's Cross Billington Blithbury Hollins Alsagers Bank Rolleston on Dove Ounsdale Brocton Lask Edge Moreton Broughton Pattingham Thorncliffe Alton Blymhill Lawns Hillcroft Park Coven Townhead Kingswood Common Aspley Loxley Green Shallowford Amerton Newtown Shobnall Hookgate Landywood Miles Green Winnothdale Stonnall Ranton Cold Well Threapwood May Bank Muckley Corner Huntley Hollinsclough Madeley Heath Somerford Holt Hill Podmore High Town Kerry Hill Browns Lane Teanford Cross Green Old Perton Knowl Wall Foxt Coton End Six Ashes Lynn Oaken Pitts Hill Beasley Adbaston Dapple Heath Common Side Yarnfield Swinscoe Trentham Gillow Heath The Wharf Beam Hill Church Leigh Great Wyrley Ball Haye Green Hamstall Ridware Hollins Stonydelph Hardings Wood Brockton Blythe Marsh Lower Nobut Poolend Whittington Codsall Tunstall Pye Green Middleport Sharpley Heath Hanbury Woodend Weston Coyney Denstone Barton Turn Church Eaton Whittington Prestwood Newton Hurst Lutley Hazles Cross Onneley Great Chell Ball Green Woodseaves The Quarry Bowers Oulton Heath Newlands Chell Heath Knighton Leekbrook Seisdon Coldmeece Fulford Whitmore Stubwood Pillaton Burntwood Brickbridge Newborough End Weeford Brund Codsall Wood Oultoncross Baddeley Green Shutlanehead Chase Terrace Dunstall Walton-on-the-Hill Standeford Highwood Ecton Sandon Swynnerton Croxden Nethertown Hinksford Streethay Pershall Moneystone Withystakes Congleton Edge Cowall Moor Colshaw Florence Laney Green Quarry Heath Betley Common Outwoods Alder Moor Broadeye Pasturefields Bitterscote Spring Hill Hadley End Wootton Pasford Blackshaw Moor Abbey Hulton Ash Bank The Rookery Newborough Perton Great Moor Hartshill Lea Heath Bishops Wood Sneyd Green Greensforge Long Compton Greenhead Smestow Whitemoor Leek Longshaw Great Bridgeford Winkhill Butterton Jugbank Little Onn Morrilow Heath Oak Hill Fisherwick Longnor Bowsey Wood Bradeley Meir Hay Upper Mayfield Stableford Creighton Coppenhall Balance Hill Trent Vale Bishops Offley Armshead Flash Ellastone Stanley Moor Bucknall Burston Harriseahead Oulton Admaston Etchinghill Blackfords Hulme End Smallrice Hartley Green Western Downs Upper Cotton Weaverslake Wain Lee Barton Green Overley Hobble End Garshall Green Waterhouses Queensville Field Sidway Middle Cliff Ridgeway Comberford Overton Coxgreen Ribden Barlaston Longridge Whiston Endon Tadgedale Ipstones Hatherton Knowl Bank Whitehill Churchbridge Dunsley Leycett Bank Top Cauldon Lowe Hollington Crossgate Middle Hill Little Burton Walton Cotes Leomansley Grindon Norton Canes Cheddleton Gorstey Ley Rushton Spencer Cross Heath Caverswall Glascote Hulme Kinver Mayfield Blount's Green Seighford Hilderstone Mossgate Branston Milford Hanford Gospel End Village Cellarhead The Lymes Ranton Green Huddlesford Stowe-by-Chartley Bradshaw Alstonefield Highfields