Radio Advertising in Lask Edge

Get in touch

Radio Station Advertising in Lask Edge

Radio advertising is a fantastic and cost-effective way to promote most brands, services and businesses on commercial radio stations.

Our experienced marketing teams work with major stations every day and can arrange advertising across the whole country. As well as large well-known stations we can also arrange adverts on smaller more local stations, which are well known and highly effective in their regions.

Popular stations reach millions of listeners daily. So, if you're looking for radio advertising for your company, look no further than us. We'll have your brand broadcasting on the airwaves in no time at all!

If you are interested in this popular form of marketing, please contact us today. We look forward to hearing from you and creating a radio advertising campaign to suit your needs. 

Most radio campaigns have a recommended minimum spend of £2000 to have a successful impact. 

Contact Us

What is Radio Station Advertising?

Put simply, radio advertising is a way to promote your product or service on commercial radio stations through the medium of short audio adverts (typically 30 seconds long). These radio adverts typically run in between songs, chat and news bulletins and are used by a range of companies due to their ability to reach a huge cross-section of society.

Radio ads are used for a variety of messages; from commercial selling through to public service messaging.

Radio costs are reasonable when compared to other forms of marketing, meaning that it subsequently achieves a great return on investment; this is one of its main advantages and why it is used time after time, week after week.  

If you would like free quotes contact us today.

Get a Quote

What is the Cost of Radio Advertising?

The factors which broadly determine the cost are outlined below:

  • Reach/Number of Listeners/Listenership – the more people who tune in to a radio station on a daily basis (and therefore the more likely to hear your radio advert) the more expensive it will be. Heart advertising costs and Hits/Capital radio advertising costs are obviously more expensive (as large commercial stations) than smaller local stations - but you would expect this because they have more listeners (so potentially more customers for you). So the option when choosing a station to advertise on is; do you want to hit lots of people in a wide area or a smaller but more select audience more locally?

  • Number of Slots – the more slots (number of radio adverts) you choose to have, the more expensive it will be. You may choose to do a couple of ads each day or want to go more “heavyweight” and do between 10-15 slots so that you are covering the majority of the day. If you are uncertain of which approach to take our media planners will advise. Think about when in the day your target market and target audience will be listening and tailor your slots to their life and listening patterns.

  • Length of Campaign – most adverts are the same length – 30 seconds – and a typical campaign would be over one week. Sometimes however you may want to do a shorter period, a weekend promotion or a “winning weekend” are popular in raising awareness. If you have a larger budget, you may look to do a few weeks with your radio ad to really get your message and brand out there on the airwaves. For the best results, we tend to suggest a minimum of a week, however, a two-week campaign is ideal for a good amount of coverage.

  • Time of Slots - depending on what you are promoting, certain times of day may work better. Slots are broadly broken down into breakfast, day, evening (rush hour) and night. The most sought-after tend to be breakfast and evening as they have higher listeners. Again, have a think about when your target audience may be listening, or equally spread them throughout the day to hit a variety and cross-section of people. A spread tends to be the most typical approach by most advertisers but your product will guide you to the most suitable timings.

  • Radio Talk Ups and Radio Co-Promotions – as well as doing straight “air-time” you can also do what is called “talk-up” or “co-promotions”, this is where the DJs/presenters talk about a product. Often this can be a more creative approach. They are given a script and bullet points to mention so that they talk about the right things and are “on message”. Radio co-promos are often an informal way of getting your key information across. Sometimes stations can be picky about what services and products they do co-promotions with. Examples of co-promotions are when presenters talk about how “great” a film or theatre show is - when they may not have actually seen it! 

Simply drop us a message today and we will send over more specific information about radio advertising costs. 

Does Radio Advertising Work?

The simple answer is yes!

When you think about it, most people listen to the radio on a daily basis; in their homes, at work and also when driving, therefore it is a great way to reach a mass amount of people quickly. This mass reach is one of the main benefits; it can hit millions of people all at once. Most forms of marketing media (apart from TV advertising) cannot claim to achieve this, whilst radio adverts manage to do this at a fraction of the price of TV advertising.

However, even though a radio ad hits a huge number of listeners this isn’t untargeted as stations have different demographics e.g. younger people tend to listen to Hits/Capital FM, older listeners tend to tune into Smooth. Our teams will help match your product and message to the most suitable stations.

This targeting is the main reason radio advertising achieves brilliant results time after time and why radio advertising effectiveness is high; radio has high reach but wastage is reduced as these people are targetted. 

The value for money is another reason radio is popular with many advertisers and companies. 

Which Companies Typically Advertise on The Radio in ST13 8?

As radio listeners represent a great cross-section of society, advertising on radio works for most businesses and is a popular form of marketing employed by a range of companies from diverse industries. The most popular types of companies who advertise on radio through our teams include: 

If you would like to book a radio campaign or for us to propose a radio advertising campaign for you, contact us today for more information. 

Which Are The Top UK Radio Stations To Advertise On?

When thinking about which station to go for, put yourself in the mind of your potential customer and think “what station would they listen to”? Selecting the right station is the key to all successful campaigns.

The most popular campaigns we run are with: 

  • Capital/Hits FM advertising

  • Heart FM advertising

  • Smooth FM advertising

  • Classic FM advertising

  • Magic FM advertising

  • Absolute FM advertising

  • Local radio advertising

Contact us today for more information and advice about the above commercial radio stations and use radio to reach your target audience. 

Combination Marketing - Teaming Your Radio Adverts With Other Suitable Advertising Options

If you are looking to combine commercial radio with other options the below typically work well:  

  • Online - as people will hear your radio advert they are then likely to go online to find out more information. A strong online presence is, therefore, a good idea to supplement your campaign.

  • Social media marketing - similar to the benefits of online support, social media is often a good idea to use to back up your radio ads. 

  • Bus ads - bus ads or other forms of outdoor promotions are a great way to support radio, meaning that people get to see and hear what you have to offer. 

  • TV - the cherry on top of any marketing campaign - the power of TV is superb and can be targeted to regions making it more affordable than people often realise.

What Makes the Best Commerical Radio Adverts in Lask Edge?

With your radio advertising, you must remember that the audience can only listen to your product or service being described by words - they obviously can't see it -  this means you need to create an innovative advert which will catch their attention. Also, you don't have much time - 30 seconds is not a lot of time to describe what you are offering - so you must get to the point and be clear and concise. Sometimes catchy phrases and slogans work and a good sound bed can attract attention further - but also just being clear and direct is important; don't try and cram too much in.

To summarise we would say; try not to be too clever, as most listeners are doing other things - so get to the point and don't be too confusing. You just need to grab their attention and encourage them to seek more information at a later time.  

Can You Help Me Make a Radio Advert Or Do I Need to Supply One Direct?

Yes! 

Get in touch today and we can help you make your advert with our radio ad production team at a brilliant rate. When producing this for you we, of course, take into account best practices as outlined by the Radio Advertising Bureau (RAB). We will also help with script-writing, bed creation and finding a suitable voice-over artist to match with your individual needs.  Our top tip would be to get an “ear-catching” advert so that it stands out; something clear, catchy and to the point works best.  

Frequently Asked Questions about Advertising on the Radio

Here are the most popular questions we get asked:  

What does it cost to advertise on the radio? 

As we explore in the guide, the cost depends on a few factors including which stations you choose, the length of the campaign and the time of year. Many advertisers use radio as it offers great value for money. 

What does radio advertising mean? 

It's basically advertising on the radio using short pre-recorded adverts that are broadcast to a set pre-approved schedule. It's used by a wide range of businesses and brands due to it's proven success.  

How much is a 30-second radio ad? 

It depends on the station and the listenership, larger more commercial stations with more listeners cost more than smaller more local ones. 

Is radio advertising still effective? 

Very, its reasonable price tag and ability to reach a large number of people make it both highly effective and a firm favourite with a broad range of companies who are looking to increase profits or raise awareness. It's probably an under-used advertising medium, considering its great results. 

Contact Us

So, if you are looking for radio adverts in Lask Edge, look no further than us.

You can either let us know which commercial radio station you are interested or we will put together a proposal based on your budgets, aims and target audience. We can also supply you with more information on the advantages of radio advertising any other advice or information that you may need.

We look forward to hearing from you and working to get your product, brand or service on the airwaves!

Contact Us

Topics covered - radio advertising in ST13 8. 

We cover Lask Edge (Staffordshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for radio advertising
Fradley Elford Sandon Werrington Walton-on-the-Hill Winkhill Marchington Broad Meadow Butterton Burton upon Trent Congreve Western Downs Dales Green Baddeley Edge Offleyrock Rakeway Codsall Wood Hanchurch Coombesdale Rocester Pershall Stonehouses Rough Close Meretown Brookhay Billington Stanshope Aspley Red Bull Blundies Morrilow Heath Kingsford Blakeley Lane Oldfallow Lichfield Anslow Gate Mount Pleasant Gunstone Creswell Brickbridge Napley Newborough End Nurton Hill Burntwood Halfpenny Green Saverley Green Bradnop Shenstone Woodend Hademore Carmountside Abbots Bromley Great Chatwell Smestow Fradley South Prestwood Norton Canes Forebridge Fegg Hayes Ipstones Heaton Rowley Park Stafford Coton Clanford Hednesford Bradshaw Great Haywood Godstone Woodhouses Hookgate Tithebarn Dunstal Dunwood Heatley Bishops Offley Holmcroft Thorpe Constantine Littleworth Cheddleton Heath Westwood Yoxall Flash Aldershawe Windy Harbour Kettlebrook Greenhead Knypersley Normacot Dam Mill Gipsy Green Efflinch Cheddleton Almington Cauldon Lowe Edial Wall Bromstead Kingswood Common Chell Heath Little Ingestre Lower Leigh Standon Kinver Stowe-by-Chartley Tadgedale Gratwich Common Side Little Wyrley Carroway Head Stoke-on-Trent Blore Charnes Middle Madeley Balterley Green Madeley Park Blymhill King's Bromley Beffcote Essington Hanbury Woodend The Heath Kingston Hill Bagnall Ravenhill Hadley End Wetley Rocks Stramshall Tittensor Cranberry Heighley Butterton Oakamoor Rickerscote Stanton Bank Top Etchinghill Trinity Fields Mitton Marston Coton Great Saredon Chesterfield Endon Alder Moor Birches Head Hazles Kiddemore Green Longbridge Hayes Dilhorne Enville Ranton Fairoak Longnor Cellarhead Moss Pit The Lymes Newstead Coxgreen Coven Upper Hulme Bradwell Porthill Seighford Bowers Clayton Mayfield The Bratch Queensville Beech Meir Heath Lower Drayton Derrington Chasetown Stockwell Heath Plardiwick Millend Standeford Browns Lane Blackbrook Woodhouse Green Baldwin's Gate Southlow Wain Lee Sandfields Church Eaton Ball Green Basford Green Burnhill Green Endon Bank Bowers Bent Norton East Knotbury Blackfords Rue Hill Knenhall Ramshorn Brockton Tunstall Sandyford Barton Turn Muckley Corner Woollaston Four Ashes Loynton Norbury Junction Featherstone Newtown Oultoncross Fradley Junction Loxley Green Blythe Marsh Thornes Dimsdale Weston Jones Florence Greensforge Knowle Style Little Bridgeford Great Chell Pipe Ridware Goldenhill Whiston Basford Jugbank Pattingham Hollington Clifton Campville Birchendale Gailey Wharf Hulme Hilderstone Cross Green Roughcote Ilam Wereton Little Heath Hinksford Baddeley Green The Bodnets Marchington Woodlands Lower Loxley Packmoor Woodshutts Blurton Quixhill Penkhull Alstonefield Huntley Blackbrook Hazles Cross Cotes Stretton Hockley Stretton Offleyhay Leyfields Newtown Giggetty Denstone Brund Harper's Gate Leekbrook Water Eaton Bilbrook Highfields Middle Mayfield Meaford Newborough Cheslyn Hay Hulme End Holt Hill Bloreheath Clough Hall Crakemarsh Calf Heath Abbey Green Bromley Hall Outlands Hints Maer Bickford Stallington Armshead Boley Park Admaston Chapel Chorlton Blakelow Red Street Bishton Boscomoor Broadeye Horninglow Cobridge Bridge End Church Hill The Leys Pasturefields Oak Hill Anslow Knutton Loggerheads Lutley Swindon Broomhill Hoar Cross Hill Top Shutt Green Blithbury Great Wyrley Overton Threelows Churnet Grange Bridgtown Yarlet Creswell Green Armsdale Whitehill The Quarry Hollins Callingwood Lynn Barlaston Latherford Drayton Bassett Etruria Baswich Fauld Outwoods Upper Elkstone Perton Ecton Stanley Moss Dresden Sandyford Overley Rock End Streethay Seabridge Stanley Mobberley Rising Brook Hodgefield Farley Bolehall Walford Mill Green Croxton Bromstead Common Westbeech Hilltop Birchall The Rookery Bank Top Poolfields Acton Gate Redhill Little Haywood Denford Lawns Wood Warstone Betley Nurton Brereton Bond End Coldmeece Godleybrook Old Perton Upper Tean Congleton Edge Burton Manor Hawks Green Castletown Ashley Walton Dunkirk The Wharf Grindon Coton Shawfield Dapple Heath Cannock Wood Spring Hill Bromley Wood Sharpley Heath Cowall Moor Shallowford Springwood Bradley in the Moors Doley Lupin Woodwall Green Cheadle Park Fisherwick Little Chell Trescott Rushton Bank Hyde Lea Acton Trussell Uttoxeter Newlands Tillington Ribden Moddershall Morridge Side Lowe Hill Withington Broughton Lane Green Pasford Wetton Salt Moreton Wightwick Manor Pye Green Apedale Joiner's Square Adderley Green Whitfield Bromstead Heath Light Oaks Laney Green Aston Bignall End Chorley Lower Knightley Ball Haye Green Draycott in the Moors Newton Slindon Westcroft Highwood Brown Edge Armitage Iverley Blore Orton Outwoods Newcastle-under-Lyme Leomansley Stonywell Cheadle Curborough Poolend Madeley Heath Shelton Crossgate Hanley High Onn Alrewas Tunstall Coton Leese Hill Ash Bank Wood Lane Colton Weeford Croxall Poolfold Blackshaw Moor Tixall Wilnecote Wallbridge Park Sidway Crackley Oulton Rumer Hill Gillow Heath Hazelslade Dogingtree Estate High Onn Wharf Newtown Checkley Gayton Haselour Hilliard's Cross Bradeley Gentleshaw Wigginton Cowley Ford Brinsford Ashley Heath Hem Heath Smallrice Winshill Great Moor Hill Ridware Highfields Alton Gospel End Hollinsclough Sandonbank Ashwood Ridgeway Teanford Newpool Balterley Edingale Stubwood Coven Lawn Harriseahead Bowsey Wood Townend Longridge Sandborough Hales Gillway Froghall Ubberley Parkgate Churchbridge Ford Green Smallthorne Croxtonbank Boothen Green Heath Horsebrook Hartwell Cat's Hill Cross Newfield Mavesyn Ridware Doxey Hazlecross Four Crosses Little Hay Shareshill Stone Heath Knighton Eccleshall Kingstone Four Ashes Elmhurst Newtown Wychnor Bridges Church Eaton Green Prestwood Ashley Dale Newtown Kidsgrove Turnhurst Hanford Cotton Acres Nook Sandford Hill Cats Edge Barlaston Common Hopton Shraleybrook Commonside Lightwood Hilton Trysull Sheen Church Leigh Penkridge Landywood May Bank Owen's Bank Woodlane Oaken Upper Longdon Hopedale Gorstyhill Glascote Heath Woodcock Heath Whitehurst Pillaton Comberford Shenstone Enson Borough Park Stone Shirleywich Weston Dosthill Napley Heath Haregate Little Sugnall Tuppenhurst Waterhouses Middle Cliff Audley High Offley Newton Shelton under Harley Miles Green Swinscoe Norton-in-the-Moors Parkside Codsall Townsend Longshaw Mill Green Stonnall Gnosall Heath Anslow Common Draycott in the Clay Onecote Woodmill Rodbaston Harlaston Withystakes Lea Heath Scot Hay Rake End Newton Hurst Fawfieldhead Rownall Hammerwich Springhill Podmore Mosslane Hollies Common Whitgreave Stockton Brook Trent Vale Woodseaves Lordsley Stapenhill Hansley Cross Burntwood Green Huntington Upper Leigh Coppenhall Rushton Spencer Fradswell Burston Blackwaters Talke Footherley Leek Amerton Garshall Green Grindley Hillcroft Park Haughton Silverdale Rugeley Coalpit Hill Darnford Stourton Whittington Finney Green Cold Well Park End Colton Hills Hixon Huddlesford Blakeley Hartley Green Lower Tean Dods Leigh Meir Hay Horton Coton Green Amington Woodgate Fenton Little Onn Wimblebury Brewood Hobble End Tatenhill Ounsdale Berry Hill Warslow Wetwood Wigginstall Gorstey Ley Wildwood Dove Bank Sturbridge Shobnall Haunton Woodend Milwich Buddileigh Mile Oak Bednall Head Spot Acre Birch Cross Lower Hatton Overmoor The Raikes Bramshall Lawnhead Butt Lane Barnfields Dagdale Mucklestone Whitecross Radmore Wood Allimore Green Waterfall Whiston Blithfield Red Hill Thorncliffe Drointon Stadmorslow Upper Hatton Great Bridgeford Blackbrook Bemersley Green Hartshill Madeley Roche Grange Brineton Bucknall Barton Green Norton Bridge Caverswall Blackwood Hill Bednall Shut Heath Oldfurnace West Chadsmoor Needwood Milton Hollybush Aston Newchurch Lower Elkstone Breretonhill Chase Terrace Somerford Threapwood Bitterscote Onneley Knightley Six Ashes Slade Heath Hardings Booth Springfields Weeping Cross Coton Farm Prospect Village Talke Pits Handsacre Wootton Cracow Moss Oulton Grange Chebsey Moorside Whittington Lower Penn The Shruggs Upper Ellastone Hamstall Ridware The Blythe Shebdon Leycett Copmere End Cheadle Common Barton Gate Croxden Olive Green Wrinehill Moorend Hardings Wood Cold Norton Nethertown Halmer End Knighton Wychnor Weston-under-Lizard Woodhouses Wolstanton Christ Church Bottom House Kerry Hill Meerbrook Littleworth Orslow Mixon Biddulph Offleymarsh Gailey Sugnall Butter Bank The Rowe The Laches Chadsmoor Tamworth Blythe Bridge Little Aston Whitley Heath Heath Hayes Middle Hill Stableford Knowl Bank Abbey Hulton Coltstone Leacroft Elford Heath Pitts Hill Oxford Chesterton Sneyd Green Little Saredon Ashmore Brook Forton Pipehill Orgreave Cotes Heath Milldale Calton Weston Coyney Boney Hay Braddocks Hay Church Mayfield Leadendale Far Hoarcross Acton Netherland Green Little Madeley Kingsley Cookshill Branston Forsbrook Northwood Stowe Knowl Wall Totmonslow Windmill Bank Shaffalong Chatcull Longport Ellenhall Bobbington Rudyard Hatherton Winnington Levedale Kingsley Moor Robin Hill Upper Nobut Belgrave West Hill Little Burton Wheaton Aston Cornhill Whitemoor Okeover Dunstall Nether Stowe Scounslow Green Ellastone Gospel Ash Upper Landywood Oakley Two Gates Cross Heath Tompkin The Hollies Weaverslake Kingsley Holt Deadman's Green Springhill Stonefield Stonydelph Norton Green Dunsley Combridge Blymhill Common Moreton Lapley Fulford Ryecroft Gate Gnosall Summerhill Spath Fole Farewell Otherton Garmelow Blymhill Lawns Hill Chorlton Woodcroft Broomyshaw Crateford Colshaw Freehay Ravenshall Seisdon Willslock Washerwall Stanley Moor Hanbury Trentham Painleyhill Betley Common Longton Hill Top Wootton Sideway Gospel End Village Goosemoor Green Tatenhill Common Brookhouses Shutlanehead Tutbury Long Compton Waggersley Cotonwood Butters Green Quarry Heath Dunston Hollins Burslem Keele Boundary Hill Top Upper Mayfield Lower Nobut Middleton Green Brown Lees Foxley Littlewood Whittington Field Milford Bishops Wood New Wood Alders Creighton Goosemoor Alsagers Bank Hawthorns Balance Hill Cauldon Longdon Adbaston Hoften's Cross Ranton Green Perry Crofts Rawnsley Stanfield Gerrard's Bromley Knightley Dale Apeton Beasley The Handfords Bentilee Middleport Heron Cross Beechcliff Wardlow Above Church Biddulph Moor Jack Hayes Dayhills Compton Foxt Mossgate Walton Wheatlow Brooks Millmeece Cannock Dunston Heath Slitting Mill Back o'th' Brook Gratton Brazenhill Great Gate Cotwalton Ingestre Cliff Vale Hillsdale Rileyhill Lower Ellastone Lightwood Cresswell Longdon Green Bradley Rangemore Willoughbridge Fenton Low High Town Coton in the Clay Brereton Cross Upper Cotton Rolleston on Dove Wombourne Rakes Dale Burybank Oulton Heath Blount's Green Lower Stonnall Aston-by-Stone Glascote Himley The Potteries Swynnerton Coton Hayes Church Fields Consall Boon Hill Barton-under-Needwood Sutton Lask Edge Hopwas Colwich Bonehill Stoke-upon-Trent Meir Winnothdale Brocton The Brampton Little Stoke Coton End Woottons Chestall Beamhurst Lane Marston Norbury Morrey Moneystone Beaconside Beam Hill Beamhurst Newchapel Coven Heath Westlands Fazeley Yarnfield Townhead Whitmore Oulton Longsdon Longnor