Radio Advertising in Roughcote

Get in touch

Radio Station Advertising in Roughcote

Radio advertising is a fantastic and cost-effective way to promote most brands, services and businesses on commercial radio stations.

Our experienced marketing teams work with major stations every day and can arrange advertising across the whole country. As well as large well-known stations we can also arrange adverts on smaller more local stations, which are well known and highly effective in their regions.

Popular stations reach millions of listeners daily. So, if you're looking for radio advertising for your company, look no further than us. We'll have your brand broadcasting on the airwaves in no time at all!

If you are interested in this popular form of marketing, please contact us today. We look forward to hearing from you and creating a radio advertising campaign to suit your needs. 

Most radio campaigns have a recommended minimum spend of £2000 to have a successful impact. 

Contact Us

What is Radio Station Advertising?

Put simply, radio advertising is a way to promote your product or service on commercial radio stations through the medium of short audio adverts (typically 30 seconds long). These radio adverts typically run in between songs, chat and news bulletins and are used by a range of companies due to their ability to reach a huge cross-section of society.

Radio ads are used for a variety of messages; from commercial selling through to public service messaging.

Radio costs are reasonable when compared to other forms of marketing, meaning that it subsequently achieves a great return on investment; this is one of its main advantages and why it is used time after time, week after week.  

If you would like free quotes contact us today.

Get a Quote

What is the Cost of Radio Advertising?

The factors which broadly determine the cost are outlined below:

  • Reach/Number of Listeners/Listenership – the more people who tune in to a radio station on a daily basis (and therefore the more likely to hear your radio advert) the more expensive it will be. Heart advertising costs and Hits/Capital radio advertising costs are obviously more expensive (as large commercial stations) than smaller local stations - but you would expect this because they have more listeners (so potentially more customers for you). So the option when choosing a station to advertise on is; do you want to hit lots of people in a wide area or a smaller but more select audience more locally?

  • Number of Slots – the more slots (number of radio adverts) you choose to have, the more expensive it will be. You may choose to do a couple of ads each day or want to go more “heavyweight” and do between 10-15 slots so that you are covering the majority of the day. If you are uncertain of which approach to take our media planners will advise. Think about when in the day your target market and target audience will be listening and tailor your slots to their life and listening patterns.

  • Length of Campaign – most adverts are the same length – 30 seconds – and a typical campaign would be over one week. Sometimes however you may want to do a shorter period, a weekend promotion or a “winning weekend” are popular in raising awareness. If you have a larger budget, you may look to do a few weeks with your radio ad to really get your message and brand out there on the airwaves. For the best results, we tend to suggest a minimum of a week, however, a two-week campaign is ideal for a good amount of coverage.

  • Time of Slots - depending on what you are promoting, certain times of day may work better. Slots are broadly broken down into breakfast, day, evening (rush hour) and night. The most sought-after tend to be breakfast and evening as they have higher listeners. Again, have a think about when your target audience may be listening, or equally spread them throughout the day to hit a variety and cross-section of people. A spread tends to be the most typical approach by most advertisers but your product will guide you to the most suitable timings.

  • Radio Talk Ups and Radio Co-Promotions – as well as doing straight “air-time” you can also do what is called “talk-up” or “co-promotions”, this is where the DJs/presenters talk about a product. Often this can be a more creative approach. They are given a script and bullet points to mention so that they talk about the right things and are “on message”. Radio co-promos are often an informal way of getting your key information across. Sometimes stations can be picky about what services and products they do co-promotions with. Examples of co-promotions are when presenters talk about how “great” a film or theatre show is - when they may not have actually seen it! 

Simply drop us a message today and we will send over more specific information about radio advertising costs. 

Does Radio Advertising Work?

The simple answer is yes!

When you think about it, most people listen to the radio on a daily basis; in their homes, at work and also when driving, therefore it is a great way to reach a mass amount of people quickly. This mass reach is one of the main benefits; it can hit millions of people all at once. Most forms of marketing media (apart from TV advertising) cannot claim to achieve this, whilst radio adverts manage to do this at a fraction of the price of TV advertising.

However, even though a radio ad hits a huge number of listeners this isn’t untargeted as stations have different demographics e.g. younger people tend to listen to Hits/Capital FM, older listeners tend to tune into Smooth. Our teams will help match your product and message to the most suitable stations.

This targeting is the main reason radio advertising achieves brilliant results time after time and why radio advertising effectiveness is high; radio has high reach but wastage is reduced as these people are targetted. 

The value for money is another reason radio is popular with many advertisers and companies. 

Which Companies Typically Advertise on The Radio in ST11 9?

As radio listeners represent a great cross-section of society, advertising on radio works for most businesses and is a popular form of marketing employed by a range of companies from diverse industries. The most popular types of companies who advertise on radio through our teams include: 

If you would like to book a radio campaign or for us to propose a radio advertising campaign for you, contact us today for more information. 

Which Are The Top UK Radio Stations To Advertise On?

When thinking about which station to go for, put yourself in the mind of your potential customer and think “what station would they listen to”? Selecting the right station is the key to all successful campaigns.

The most popular campaigns we run are with: 

  • Capital/Hits FM advertising

  • Heart FM advertising

  • Smooth FM advertising

  • Classic FM advertising

  • Magic FM advertising

  • Absolute FM advertising

  • Local radio advertising

Contact us today for more information and advice about the above commercial radio stations and use radio to reach your target audience. 

Combination Marketing - Teaming Your Radio Adverts With Other Suitable Advertising Options

If you are looking to combine commercial radio with other options the below typically work well:  

  • Online - as people will hear your radio advert they are then likely to go online to find out more information. A strong online presence is, therefore, a good idea to supplement your campaign.

  • Social media marketing - similar to the benefits of online support, social media is often a good idea to use to back up your radio ads. 

  • Bus ads - bus ads or other forms of outdoor promotions are a great way to support radio, meaning that people get to see and hear what you have to offer. 

  • TV - the cherry on top of any marketing campaign - the power of TV is superb and can be targeted to regions making it more affordable than people often realise.

What Makes the Best Commerical Radio Adverts in Roughcote?

With your radio advertising, you must remember that the audience can only listen to your product or service being described by words - they obviously can't see it -  this means you need to create an innovative advert which will catch their attention. Also, you don't have much time - 30 seconds is not a lot of time to describe what you are offering - so you must get to the point and be clear and concise. Sometimes catchy phrases and slogans work and a good sound bed can attract attention further - but also just being clear and direct is important; don't try and cram too much in.

To summarise we would say; try not to be too clever, as most listeners are doing other things - so get to the point and don't be too confusing. You just need to grab their attention and encourage them to seek more information at a later time.  

Can You Help Me Make a Radio Advert Or Do I Need to Supply One Direct?

Yes! 

Get in touch today and we can help you make your advert with our radio ad production team at a brilliant rate. When producing this for you we, of course, take into account best practices as outlined by the Radio Advertising Bureau (RAB). We will also help with script-writing, bed creation and finding a suitable voice-over artist to match with your individual needs.  Our top tip would be to get an “ear-catching” advert so that it stands out; something clear, catchy and to the point works best.  

Frequently Asked Questions about Advertising on the Radio

Here are the most popular questions we get asked:  

What does it cost to advertise on the radio? 

As we explore in the guide, the cost depends on a few factors including which stations you choose, the length of the campaign and the time of year. Many advertisers use radio as it offers great value for money. 

What does radio advertising mean? 

It's basically advertising on the radio using short pre-recorded adverts that are broadcast to a set pre-approved schedule. It's used by a wide range of businesses and brands due to it's proven success.  

How much is a 30-second radio ad? 

It depends on the station and the listenership, larger more commercial stations with more listeners cost more than smaller more local ones. 

Is radio advertising still effective? 

Very, its reasonable price tag and ability to reach a large number of people make it both highly effective and a firm favourite with a broad range of companies who are looking to increase profits or raise awareness. It's probably an under-used advertising medium, considering its great results. 

Contact Us

So, if you are looking for radio adverts in Roughcote, look no further than us.

You can either let us know which commercial radio station you are interested or we will put together a proposal based on your budgets, aims and target audience. We can also supply you with more information on the advantages of radio advertising any other advice or information that you may need.

We look forward to hearing from you and working to get your product, brand or service on the airwaves!

Contact Us

Topics covered - radio advertising in ST11 9. 

We cover Roughcote (Staffordshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for radio advertising
Middle Hill Orton Oakamoor Cheadle Birches Head Seabridge Church Mayfield Cookshill Blakelow Slade Heath Upper Tean Parkgate Hammerwich Cheadle Park Betley Common Uttoxeter Wootton Stoke-upon-Trent Barlaston Common Smestow Crateford Upper Elkstone Abbots Bromley Waggersley Marston Brewood Rudyard Hardings Booth Brereton Chadsmoor Whitfield Winshill Bemersley Green Millend Hillcroft Park Stonnall Washerwall Clifton Campville Wetton Fradley South Armshead The Rookery Brookhouses Ridgeway Farley Ilam Swynnerton Light Oaks Fole Middleport Lower Tean Stonefield Stramshall Brocton Shutlanehead Commonside Pillaton Enville Alton Bank Top Knighton Coton Hayes Hollinsclough Fenton Woodhouses Halmer End Dunsley Cobridge Aspley Dogingtree Estate Ranton Poolend Outlands Compton Gorstey Ley Ball Haye Green Dunstal Billington Rue Hill Armsdale Prestwood Overton Shebdon Burybank Blurton Codsall Wood Lupin Cracow Moss Wilnecote Dayhills Hazles Hopedale May Bank Prestwood Hobble End Sugnall Wereton Foxley Cold Well Barton-under-Needwood Morridge Side Dunkirk Stapenhill Norbury Junction Radmore Wood Whitemoor Wain Lee Woollaston Little Saredon Walton-on-the-Hill Quixhill Cornhill Wheatlow Brooks Whitehill Sturbridge Hill Ridware Brereton Cross Green Heath Above Church Armitage Olive Green Buddileigh Summerhill Gunstone Wildwood Mayfield Cross Heath Blymhill Common Moreton Oulton Heath Sandyford Tunstall Nethertown Stockton Brook Apedale Prospect Village Wardlow Haselour Church Hill Bickford Drointon Moreton Alders Tadgedale Bowers Bent Checkley Highfields Burton Manor Leese Hill Orslow Rickerscote Milton Marchington Woodlands Hanbury Middle Mayfield Great Moor Stallington Calf Heath Penkridge Ellenhall Kingsley Moor Woodgate Okeover Woodend Stubwood Longport Westbeech Hints Pitts Hill Harriseahead Bottom House Heath Hayes Kingsford Dunstall Himley Gnosall Heath Standeford Trescott Loggerheads Hyde Lea Coalpit Hill Hollins Springhill Berry Hill Borough Park Hilderstone Bowsey Wood Tuppenhurst Brockton Blithbury Perry Crofts Alsagers Bank Coton End Longdon Brineton Slindon Westwood Rake End Thorncliffe Great Chatwell Deadman's Green Endon Bromstead Common West Hill Westcroft Woodseaves Browns Lane Stafford Moneystone Winnothdale Pipe Ridware Newton Hurst Ashwood Blymhill Lawns Wolstanton Mixon Plardiwick Hixon Jack Hayes Rock End Great Chell Wheaton Aston Bignall End Rangemore Miles Green Tatenhill Haregate Tixall Coven Cheadle Common Woodcroft Weaverslake Leomansley Longdon Green Norton East Brinsford Upper Leigh Brown Edge Longbridge Hayes Hem Heath Castletown Heighley Wychnor Bridges Mosslane Abbey Green The Bratch Sidway Stowe-by-Chartley Bromstead Heath Croxton Bank Top Laney Green Madeley Enson Beamhurst Owen's Bank Acton Middle Madeley Milford Littleworth Hanbury Woodend Rough Close Newtown Branston Knighton Hartshill Hilliard's Cross Calton Hollies Common Anslow Little Ingestre Common Side Ford Sharpley Heath Knightley Horninglow Carmountside Draycott in the Moors Oldfallow Clough Hall Newtown Cellarhead Little Onn High Offley Tillington Whitley Heath Dilhorne Butters Green Hollington Lynn Audley Shelton Rumer Hill Swindon The Brampton Knowl Bank Barnfields Freehay Blackbrook Kingstone Beffcote Pipehill Hazelslade Fradswell Footherley Four Crosses Little Heath The Handfords Outwoods Hazles Cross Chestall Talke Pits Wigginstall Cauldon Lowe Joiner's Square Blakeley Lane Colton Keele Butterton Hookgate Lower Ellastone Burslem Cannock Wood The Rowe Heaton Ecton Rugeley Morrey Norton Green Sheen Outwoods Flash Colton Hills Barton Gate Lower Nobut Betley Woodhouse Green Gillway Fradley Junction Acton Trussell Edial Blundies Longton Hill Chorlton Old Perton Winnington Oulton Grange Garmelow Forebridge Featherstone Moss Pit Little Sugnall Napley Grindley Sutton Teanford Red Hill Hill Top Godstone Gospel Ash Madeley Heath Gillow Heath Greensforge Two Gates Abbey Hulton Haunton Hawthorns Boscomoor Cauldon Coxgreen Seighford Meaford Chesterton The Shruggs Little Chell Upper Nobut Combridge Lower Penn Brazenhill Shobnall Stowe Forsbrook Longsdon Burntwood Green Efflinch Beech Goldenhill Whitecross Rownall Endon Bank Norbury Meerbrook Knowle Style Cowley Stockwell Heath Creswell Cresswell Balterley Green Knightley Dale Warslow Brown Lees Shawfield Shenstone Bradshaw Hulme End Blackwood Hill Burnhill Green Hartwell Swinscoe Colwich Painleyhill Spot Acre The Bodnets Muckley Corner Mitton Chapel Chorlton Roche Grange Weston Jones King's Bromley Sandyford Hazlecross Standon Little Haywood The Quarry Stanshope Trentham Thornes Sideway Millmeece Eccleshall Lower Loxley Carroway Head Dales Green Hadley End Whittington Coton Farm Cheddleton Thorpe Constantine Blore Little Madeley Stonywell Haughton Burston Cannock Shaffalong Spath Chorley Hill Top Ellastone Basford Green Normacot Beam Hill Ford Green Walford Weston Coyney Greenhead Darnford Newfield Croxden Rushton Spencer Stoke-on-Trent Sandonbank Townend Caverswall Heron Cross Glascote Heath Park End Cotes Warstone Hilton Pye Green Stanfield Shelton under Harley Chebsey Baswich The Leys Baddeley Edge Woodhouses Four Ashes Lightwood Chesterfield Littlewood Newchapel Mavesyn Ridware Newlands Coton Pershall Wetwood Rushton Bank Field Meir Heath Waterfall Yarnfield Somerford Gratton Halfpenny Green Giggetty Gratwich Stanton Coton Green The Laches Holt Hill Nurton Hardings Wood Tithebarn Knypersley Great Gate Newton Boon Hill Needwood Dunston Heath Newstead Hawks Green Braddocks Hay Upper Hatton Queensville Blymhill Breretonhill Gailey Tompkin Hanford Blakeley High Town Red Bull Church Leigh Highfields Creighton Balance Hill Rawnsley Whitehurst Napley Heath Horsebrook Ball Green Offleyhay Cowall Moor Dosthill Burntwood Anslow Common Stanley Moss Scot Hay Leycett Sandborough Bednall Turnhurst Coton Clanford Burton upon Trent Stonydelph Apeton Bowers Offleyrock Upper Ellastone Weeford Waterhouses Lower Hatton Lask Edge Stourton Boothen Longnor Overley Broadeye Acres Nook Tittensor Lea Heath Lightwood Gospel End Newtown Highwood Penkhull Blackshaw Moor Froghall Elmhurst Saverley Green Hinksford Fenton Low Wood Lane Podmore Bilbrook Cranberry Basford Shenstone Woodend Hoar Cross Talke Brookhay Mill Green Doley Little Wyrley Milldale Dimsdale Crossgate Newchurch Gipsy Green Bridge End Bond End Southlow Cross Green Amerton Windy Harbour Stretton Salt Crakemarsh Dunwood Ipstones Hatherton Blythe Marsh Bromley Wood Fauld Milwich Long Compton Bridgtown Hansley Cross Rocester Broughton New Wood Hill Top Marchington Coton Rakeway Hopton Orgreave Norton Bridge Upper Mayfield Cheddleton Heath Morrilow Heath Bromstead Iverley Withington Lichfield Cotton Amington Wimblebury Gentleshaw Rowley Park Norton Canes Ravenhill Mossgate Tatenhill Common Otherton Middle Cliff Dunston Hollins Shirleywich Hopwas Newtown Churnet Grange Huntley Acton Gate Hanley Gospel End Village Broomhill Boney Hay Mill Green Lawns Wood Butt Lane Bloreheath Fegg Hayes Stadmorslow Streethay Bramshall Willslock Leyfields Birch Cross Little Burton Butterton Grindon Poolfold Great Saredon Harper's Gate Crackley Hednesford Foxt Rakes Dale High Onn Wharf Bishops Wood Levedale Allimore Green Sandford Hill Aston Woodcock Heath Essington Congleton Edge Shareshill Blythe Bridge Bradnop Knenhall Hulme Boley Park Finney Green Baddeley Green Leadendale Lapley The Raikes Gerrard's Bromley Landywood Little Aston Barton Turn Wombourne Harlaston Biddulph Ravenshall Latherford Lower Elkstone Onecote Curborough Great Wyrley Coltstone Edingale Springfields Wallbridge Park Sandon Alrewas Windmill Bank Coven Heath Kingsley Cheslyn Hay Newborough End Trysull Dapple Heath Weston-under-Lizard Doxey Fazeley Trent Vale Denford Fawfieldhead Dagdale Nurton Hill Bradley Chell Heath Leek Perton Woodshutts Horton Moorend Lower Knightley Seisdon Werrington Gnosall Ounsdale Westlands Coven Lawn Whitmore Whittington Stanley Moor Coppenhall Whiston Lutley Cotonwood Marston Almington Great Haywood Springwood Lawnhead Gorstyhill Barton Green Fairoak Colshaw Anslow Gate Overmoor Little Stoke Drayton Bassett Hanchurch Creswell Green Brickbridge Hales Smallthorne Bishops Offley Church Fields West Chadsmoor Blackbrook Kiddemore Green Upper Landywood Kingswood Common Ingestre Bucknall Garshall Green Bromley Hall Wigginton Meir Hay Ashley Adbaston Western Downs Hademore Quarry Heath Wychnor Woodmill The Heath Consall Lowe Hill Northwood Townsend Ranton Green Moddershall Churchbridge Gayton Ryecroft Gate Coombesdale Meir Godleybrook The Potteries Birchall Poolfields Aston Birchendale Totmonslow Belgrave Rolleston on Dove Parkside Ubberley Red Street Wootton Wall Denstone Withystakes Baldwin's Gate Blackwaters Porthill Cotwalton Goosemoor Shut Heath Yoxall Walton Offleymarsh Rileyhill Winkhill Boundary Copmere End Charnes Blore Cat's Hill Cross Coton Forton Farewell Elford Townhead Aldershawe Fulford Newborough Hilltop Stone Heath Tamworth Loxley Green Glascote The Lymes Packmoor Cotes Heath Oldfurnace Bradeley Middleton Green Bitterscote Robin Hill Lower Stonnall Yarlet Oultoncross Stone Tunstall Sandfields Pattingham Blount's Green Church Eaton Newtown Woodwall Green Dove Bank Kingsley Holt Adderley Green Ashley Dale Biddulph Moor Hillsdale Aston-by-Stone Threapwood Upper Hulme Jugbank Lane Green Trinity Fields Coldmeece Hockley Leekbrook Fradley Woottons Moorside Hamstall Ridware Pasford Hollybush Rising Brook Church Eaton Green Fisherwick Upper Longdon Beasley The Wharf Back o'th' Brook Littleworth Bonehill Draycott in the Clay Wrinehill Mucklestone Bentilee Roughcote Codsall Chase Terrace Dresden Brund Croxtonbank Spring Hill Blithfield Pasturefields Beechcliff Netherland Green Upper Cotton The Blythe Wightwick Manor Whitgreave Norton-in-the-Moors Mobberley Bolehall Longshaw Broomyshaw Springhill Stretton Smallrice Rodbaston Bagnall High Onn Oakley Slitting Mill Little Hay Newcastle-under-Lyme Knutton Admaston Cats Edge Leacroft Lower Leigh Goosemoor Green Whiston Ashley Heath Comberford Far Hoarcross Stonehouses Ribden Whittington Hodgefield Weston Oxford Scounslow Green Sneyd Green Maer Butter Bank Loynton Beamhurst Lane Chasetown Onneley Great Bridgeford Blackbrook Little Bridgeford Bobbington Kingston Hill Shutt Green Water Eaton Wetley Rocks Newton Balterley Cold Norton Kidsgrove Etruria Alstonefield Kettlebrook Silverdale Derrington Weeping Cross Oulton Congreve Mile Oak Handsacre Bradley in the Moors Huddlesford Barlaston Bishton Callingwood Lordsley Oulton Longnor Huntington Dods Leigh Beaconside Bradwell Chatcull Hartley Green Broad Meadow The Hollies Blackfords Stableford Nether Stowe Gailey Wharf Threelows Clayton Walton Redhill Six Ashes Heatley Croxall Kerry Hill Newpool Alder Moor Etchinghill Longridge Mount Pleasant Elford Heath Tutbury Shraleybrook Woodlane Shallowford Four Ashes Bednall Head Dam Mill Kinver Ashmore Brook Oak Hill Ash Bank Madeley Park Cliff Vale Coton in the Clay Ramshorn Meretown Lower Drayton Hoften's Cross Florence Knowl Wall Holmcroft Willoughbridge Christ Church Knotbury Oaken Stanley