Radio Advertising in Heath End

Get in touch

Radio Station Advertising in Heath End

Radio advertising is a fantastic and cost-effective way to promote most brands, services and businesses on commercial radio stations.

Our experienced marketing teams work with major stations every day and can arrange advertising across the whole country. As well as large well-known stations we can also arrange adverts on smaller more local stations, which are well known and highly effective in their regions.

Popular stations reach millions of listeners daily. So, if you're looking for radio advertising for your company, look no further than us. We'll have your brand broadcasting on the airwaves in no time at all!

If you are interested in this popular form of marketing, please contact us today. We look forward to hearing from you and creating a radio advertising campaign to suit your needs. 

Most radio campaigns have a recommended minimum spend of £2000 to have a successful impact. 

Contact Us

What is Radio Station Advertising?

Put simply, radio advertising is a way to promote your product or service on commercial radio stations through the medium of short audio adverts (typically 30 seconds long). These radio adverts typically run in between songs, chat and news bulletins and are used by a range of companies due to their ability to reach a huge cross-section of society.

Radio ads are used for a variety of messages; from commercial selling through to public service messaging.

Radio costs are reasonable when compared to other forms of marketing, meaning that it subsequently achieves a great return on investment; this is one of its main advantages and why it is used time after time, week after week.  

If you would like free quotes contact us today.

Get a Quote

What is the Cost of Radio Advertising?

The factors which broadly determine the cost are outlined below:

  • Reach/Number of Listeners/Listenership – the more people who tune in to a radio station on a daily basis (and therefore the more likely to hear your radio advert) the more expensive it will be. Heart advertising costs and Hits/Capital radio advertising costs are obviously more expensive (as large commercial stations) than smaller local stations - but you would expect this because they have more listeners (so potentially more customers for you). So the option when choosing a station to advertise on is; do you want to hit lots of people in a wide area or a smaller but more select audience more locally?

  • Number of Slots – the more slots (number of radio adverts) you choose to have, the more expensive it will be. You may choose to do a couple of ads each day or want to go more “heavyweight” and do between 10-15 slots so that you are covering the majority of the day. If you are uncertain of which approach to take our media planners will advise. Think about when in the day your target market and target audience will be listening and tailor your slots to their life and listening patterns.

  • Length of Campaign – most adverts are the same length – 30 seconds – and a typical campaign would be over one week. Sometimes however you may want to do a shorter period, a weekend promotion or a “winning weekend” are popular in raising awareness. If you have a larger budget, you may look to do a few weeks with your radio ad to really get your message and brand out there on the airwaves. For the best results, we tend to suggest a minimum of a week, however, a two-week campaign is ideal for a good amount of coverage.

  • Time of Slots - depending on what you are promoting, certain times of day may work better. Slots are broadly broken down into breakfast, day, evening (rush hour) and night. The most sought-after tend to be breakfast and evening as they have higher listeners. Again, have a think about when your target audience may be listening, or equally spread them throughout the day to hit a variety and cross-section of people. A spread tends to be the most typical approach by most advertisers but your product will guide you to the most suitable timings.

  • Radio Talk Ups and Radio Co-Promotions – as well as doing straight “air-time” you can also do what is called “talk-up” or “co-promotions”, this is where the DJs/presenters talk about a product. Often this can be a more creative approach. They are given a script and bullet points to mention so that they talk about the right things and are “on message”. Radio co-promos are often an informal way of getting your key information across. Sometimes stations can be picky about what services and products they do co-promotions with. Examples of co-promotions are when presenters talk about how “great” a film or theatre show is - when they may not have actually seen it! 

Simply drop us a message today and we will send over more specific information about radio advertising costs. 

Does Radio Advertising Work?

The simple answer is yes!

When you think about it, most people listen to the radio on a daily basis; in their homes, at work and also when driving, therefore it is a great way to reach a mass amount of people quickly. This mass reach is one of the main benefits; it can hit millions of people all at once. Most forms of marketing media (apart from TV advertising) cannot claim to achieve this, whilst radio adverts manage to do this at a fraction of the price of TV advertising.

However, even though a radio ad hits a huge number of listeners this isn’t untargeted as stations have different demographics e.g. younger people tend to listen to Hits/Capital FM, older listeners tend to tune into Smooth. Our teams will help match your product and message to the most suitable stations.

This targeting is the main reason radio advertising achieves brilliant results time after time and why radio advertising effectiveness is high; radio has high reach but wastage is reduced as these people are targetted. 

The value for money is another reason radio is popular with many advertisers and companies. 

Which Companies Typically Advertise on The Radio in GU9 9?

As radio listeners represent a great cross-section of society, advertising on radio works for most businesses and is a popular form of marketing employed by a range of companies from diverse industries. The most popular types of companies who advertise on radio through our teams include: 

If you would like to book a radio campaign or for us to propose a radio advertising campaign for you, contact us today for more information. 

Which Are The Top UK Radio Stations To Advertise On?

When thinking about which station to go for, put yourself in the mind of your potential customer and think “what station would they listen to”? Selecting the right station is the key to all successful campaigns.

The most popular campaigns we run are with: 

  • Capital/Hits FM advertising

  • Heart FM advertising

  • Smooth FM advertising

  • Classic FM advertising

  • Magic FM advertising

  • Absolute FM advertising

  • Local radio advertising

Contact us today for more information and advice about the above commercial radio stations and use radio to reach your target audience. 

Combination Marketing - Teaming Your Radio Adverts With Other Suitable Advertising Options

If you are looking to combine commercial radio with other options the below typically work well:  

  • Online - as people will hear your radio advert they are then likely to go online to find out more information. A strong online presence is, therefore, a good idea to supplement your campaign.

  • Social media marketing - similar to the benefits of online support, social media is often a good idea to use to back up your radio ads. 

  • Bus ads - bus ads or other forms of outdoor promotions are a great way to support radio, meaning that people get to see and hear what you have to offer. 

  • TV - the cherry on top of any marketing campaign - the power of TV is superb and can be targeted to regions making it more affordable than people often realise.

What Makes the Best Commerical Radio Adverts in Heath End?

With your radio advertising, you must remember that the audience can only listen to your product or service being described by words - they obviously can't see it -  this means you need to create an innovative advert which will catch their attention. Also, you don't have much time - 30 seconds is not a lot of time to describe what you are offering - so you must get to the point and be clear and concise. Sometimes catchy phrases and slogans work and a good sound bed can attract attention further - but also just being clear and direct is important; don't try and cram too much in.

To summarise we would say; try not to be too clever, as most listeners are doing other things - so get to the point and don't be too confusing. You just need to grab their attention and encourage them to seek more information at a later time.  

Can You Help Me Make a Radio Advert Or Do I Need to Supply One Direct?

Yes! 

Get in touch today and we can help you make your advert with our radio ad production team at a brilliant rate. When producing this for you we, of course, take into account best practices as outlined by the Radio Advertising Bureau (RAB). We will also help with script-writing, bed creation and finding a suitable voice-over artist to match with your individual needs.  Our top tip would be to get an “ear-catching” advert so that it stands out; something clear, catchy and to the point works best.  

Frequently Asked Questions about Advertising on the Radio

Here are the most popular questions we get asked:  

What does it cost to advertise on the radio? 

As we explore in the guide, the cost depends on a few factors including which stations you choose, the length of the campaign and the time of year. Many advertisers use radio as it offers great value for money. 

What does radio advertising mean? 

It's basically advertising on the radio using short pre-recorded adverts that are broadcast to a set pre-approved schedule. It's used by a wide range of businesses and brands due to it's proven success.  

How much is a 30-second radio ad? 

It depends on the station and the listenership, larger more commercial stations with more listeners cost more than smaller more local ones. 

Is radio advertising still effective? 

Very, its reasonable price tag and ability to reach a large number of people make it both highly effective and a firm favourite with a broad range of companies who are looking to increase profits or raise awareness. It's probably an under-used advertising medium, considering its great results. 

Contact Us

So, if you are looking for radio adverts in Heath End, look no further than us.

You can either let us know which commercial radio station you are interested or we will put together a proposal based on your budgets, aims and target audience. We can also supply you with more information on the advantages of radio advertising any other advice or information that you may need.

We look forward to hearing from you and working to get your product, brand or service on the airwaves!

Contact Us

Topics covered - radio advertising in GU9 9. 

We cover Heath End (Surrey)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for radio advertising
Elmbridge Village Godalming Oxted Abinger Bottom West End Whitfield Court Effingham Brick Hill Ashford Common Bramley Thorpe Camberley Kempton Park East Horsley Irons Bottom Egham Charlton Littleton Common Shamley Green Ash Peasmarsh Crosswater Knowle Grove Gomshall Tongham Abinger Common Frimley Ridge Merle Common Stroud Common Churt South Earlswood Brook Place Willey Green Ashtead Nutcombe Ashtead Common Hog Hatch Pirbright Reigate Buckland Epsom Hydestile Rydeshill Pray Heath Oxshott Pyrford Crowhurst Dockenfield West Molesey Pyrford Green Millbridge Compton Row Town Sutton Abinger Shere Sidlow Rowhill Guildford Park Littlewick Subrosa Blackbrook Field Common Bellfields Green Cross Bletchingley Hawk's Hill Claygate Compton Tilford Hamsey Green Walton-on-Thames Fairlands Fairmile North Looe Thorpe Lea Englefield Green Dawesgreen Wanborough Burntcommon Netherne on-the-Hill Hatchford Ansteadbrook East Clandon Longcross Onslow Village Westbrook Hatchford End Peartree Green Ash Vale Cranleigh Elm Corner Felbridge Whitebushes Holmbury St Mary Farley Green Gatwick Farncombe Chobham Woking Tilford Reeds Thorncombe Street Bowlhead Green Bagshot Oatlands Park Lane End Tadworth Chiddingfold Alfold Boundstone Downside Smoky Hole Smallfield Pixham Albury Hambledon Mount Hermon Abinger Hammer Worplesdon Lower Bourne Lucas Green Doversgreen Redhill Stoke D'Abernon Broadham Green Harpesford West Byfleet Pyrford Village Hersham Moorhouse Bank Ockford Ridge Brewer Street Upper Eashing Abbey Mead Ripley Springs Virginia Water Stonebridge Fan Grove Stoneleigh Sandhills Wentworth Beare Green Tuesley Wray Common Shackleford Catteshall Mayes Green Povey Cross Skimmington St Johns Burstow Lingfield Esher Holmwood Corner Burpham Ripley Woodham Bagshot Heath The Sands Woolmer Hill White Post Margery Hook Heath Dunsfold Wey Meadows St Ann's Hill Charlwood Salfords Peaslake Charleshill Sutton Green Ellen's Green Tower Hill Mousehill Frensham Walton on the Hill Cramhurst West End Box Hill Hurst Green Titsey The Bourne Hatton Hill Church Town Maybury Knaphill Fredley Sheerwater Ranmore Common Deepdene Penny Pot Shepherd's Hill Crowhurst Lane End Farnham Manor Park Wrecclesham Fickleshole Ockley Lingfield Common Gatton Hooley Shellwood Cross Abbotswood Ewhurst Wormley Limpsfield Chart Runnymede Guildford Holmethorpe Weybridge Sandy Cross Albury Heath Towpath Old Woking Weston Green Limpsfield Mayford Crownpits Mid Holmwood Pirbright Camp Chattern Hill Rose Hill Tatsfield Claremont Park Ridge Green St John's Grafham North Holmwood Upper Halliford Hermitage Woods Estate Keeper's Corner Eashing Wheelerstreet Pot Common Normandy Warwick Wold Felthamhill Peper Harow Stanwell Moor Laleham Beacon Hill Livingstone Park Hoe Cartbridge East Shalford Martyr's Green Send Marsh Hamhaugh Island Rowledge Stoughton Lordshill Common Westfield Hindhead West Bedfont Littlefield Common New Haw Broadford Sheet's Heath Whyteleafe Stanford Common Burgh Heath West Ewell Holloway Hill Lightwater Paynes Green Penton Hook Givons Grove Strood Green Littleton Upper Ifold Weybourne Lower Eashing Leatherhead Norwood Hill East Ewell Enton Green Egham Wick Flexford Woodhatch Chertsey Woldingham Garden Village Westborough Lower Kingswood Hale Capel Tilford Common Gadbrook Lower Ashtead Frimley Green Heatherside Wisley Mickleham Fetcham Grove Badshot Lea Ridgebridge Hill Ashford St George's Hill Pains-Hill St Ann's Heath Ash Estates Sunbury Common Addlestonemoor Grove Heath Buckland Friday Street Farleigh Court Brookwood Whiteley Village Tyrell's Wood Shottermill York Town Meath Green Bisley Camp Little London Fisher's Hill Ash Green Pitch Place Long Ditton Waterloo Brockham Park Lower Halliford South Park Great Bookham Henley Park Shepperton Brooklands Mytchett Westcott Polesden Lacey Weatherhill Stonehill Shortfield Common Anglefield Corner Woldingham The Ridge Ockham Langley Vale The Wells Aaron's Hill Puttenham Merrow Newlands Corner Woodcote Godstone Almshouse Common Dunsfold Green Batt's Corner Castle Green Hamm Court Estate Leatherhead Common Ewell Bishopsgate Mogador Hookwood Send Grove Thorpe Green Clark's Green Donkey Town South Holmwood Ottershaw West Clandon Jacobs Well Haxted Betchworth Heath End Limpsfield Common Tyler's Green Munstead Heath Pharaoh's Island Palmers Cross Shortheath Broadmoor Woodmansterne South Nutfield Leigh Cobham Horsell Birch Chilworth Greatpark Newchapel Wonersh Littleton Rydens Hascombe Busbridge Thursley Westhumble Great Burgh Logmore Green Critchmere East Molesey Norley Common Nork Birch Green Elstead Brockham Egham Hythe Frith Hill Chertsey Meads Holland Bunce Common Loxhill Brook Sunbury-on-Thames Witley Grayswood Parkgate Reigate Heath Whitmoor Vale Park Barn Shrubs Hill Fetcham Hockering Estate Ashley Park Birtley Green Dorking Great Enton Forest Green Whitmoor Bottom Wasp Green Warlingham Rushmoor South Godstone Dennisville Horley Kingswood Walliswood Whitewood Felcourt Tyrrell's Wood Pyle Hill Hurtmore Pitland Street Stanners Hill Lyne Giggshill Cudworth Ramsnest Common Combe Common Bushy Hill Lock Island Knowle Green Hamm Moor Russ Hill Outwood Burrows Cross Pachesham Park Lower Green West Horsley Chaldon Upper Hale Dogkennel Green Domewood Effingham Common Knowle Hill Addlestone Caterham Hinchley Wood Horne Alfold Crossways Frimley Crawley Hill Ewhurst Green Horsell Milford Chipstead Worcester Park Dormansland Haslemere Staines-upon-Thames Farleigh Stroude Stanwell Wood Street Village Royal Holloway Trumps Green Hurlands Merstham Hogden Bottom Okewood Hill Nutfield Dippenhall Thames Ditton New England Byfleet Rowly Bisley Artington Blackheath Little Bookham Banstead Highstreet Green Dunsfold Common Burwood Park Epsom Downs Culmer Blindley Heath The Chart Mead Vale Wyke Mugswell Chelsham Burrowhill South Merstham Norney Spreakley Send Kingswood Warren Headley Woodbridge Hill Binscombe Hurst Park Deepcut Windlesham Dormans Park Smart's Heath Isle of Wight Mytchett Place Coles Meads Shalford Brook Wotton Beasley's Ait Sunbury Shepperton Green Kingfield Tandridge Laker's Green Middle Bourne Newdigate Runfold Mimbridge Pagewood Seale Coldharbour May's Green Slyfield Nalderswood