Radio Advertising in West Midlands

Get in touch

Radio Station Advertising in West Midlands

Radio advertising is a fantastic and cost-effective way to promote most brands, services and businesses on commercial radio stations.

Our experienced marketing teams work with major stations every day and can arrange advertising across the whole country. As well as large well-known stations we can also arrange adverts on smaller more local stations, which are well known and highly effective in their regions.

Popular stations reach millions of listeners daily. So, if you're looking for radio advertising for your company, look no further than us. We'll have your brand broadcasting on the airwaves in no time at all!

If you are interested in this popular form of marketing, please contact us today. We look forward to hearing from you and creating a radio advertising campaign to suit your needs. 

Most radio campaigns have a recommended minimum spend of £2000 to have a successful impact. 

Contact Us

What is Radio Station Advertising?

Put simply, radio advertising is a way to promote your product or service on commercial radio stations through the medium of short audio adverts (typically 30 seconds long). These radio adverts typically run in between songs, chat and news bulletins and are used by a range of companies due to their ability to reach a huge cross-section of society.

Radio ads are used for a variety of messages; from commercial selling through to public service messaging.

Radio costs are reasonable when compared to other forms of marketing, meaning that it subsequently achieves a great return on investment; this is one of its main advantages and why it is used time after time, week after week.  

If you would like free quotes contact us today.

Get a Quote

What is the Cost of Radio Advertising?

The factors which broadly determine the cost are outlined below:

  • Reach/Number of Listeners/Listenership – the more people who tune in to a radio station on a daily basis (and therefore the more likely to hear your radio advert) the more expensive it will be. Heart advertising costs and Hits/Capital radio advertising costs are obviously more expensive (as large commercial stations) than smaller local stations - but you would expect this because they have more listeners (so potentially more customers for you). So the option when choosing a station to advertise on is; do you want to hit lots of people in a wide area or a smaller but more select audience more locally?

  • Number of Slots – the more slots (number of radio adverts) you choose to have, the more expensive it will be. You may choose to do a couple of ads each day or want to go more “heavyweight” and do between 10-15 slots so that you are covering the majority of the day. If you are uncertain of which approach to take our media planners will advise. Think about when in the day your target market and target audience will be listening and tailor your slots to their life and listening patterns.

  • Length of Campaign – most adverts are the same length – 30 seconds – and a typical campaign would be over one week. Sometimes however you may want to do a shorter period, a weekend promotion or a “winning weekend” are popular in raising awareness. If you have a larger budget, you may look to do a few weeks with your radio ad to really get your message and brand out there on the airwaves. For the best results, we tend to suggest a minimum of a week, however, a two-week campaign is ideal for a good amount of coverage.

  • Time of Slots - depending on what you are promoting, certain times of day may work better. Slots are broadly broken down into breakfast, day, evening (rush hour) and night. The most sought-after tend to be breakfast and evening as they have higher listeners. Again, have a think about when your target audience may be listening, or equally spread them throughout the day to hit a variety and cross-section of people. A spread tends to be the most typical approach by most advertisers but your product will guide you to the most suitable timings.

  • Radio Talk Ups and Radio Co-Promotions – as well as doing straight “air-time” you can also do what is called “talk-up” or “co-promotions”, this is where the DJs/presenters talk about a product. Often this can be a more creative approach. They are given a script and bullet points to mention so that they talk about the right things and are “on message”. Radio co-promos are often an informal way of getting your key information across. Sometimes stations can be picky about what services and products they do co-promotions with. Examples of co-promotions are when presenters talk about how “great” a film or theatre show is - when they may not have actually seen it! 

Simply drop us a message today and we will send over more specific information about radio advertising costs. 

Does Radio Advertising Work?

The simple answer is yes!

When you think about it, most people listen to the radio on a daily basis; in their homes, at work and also when driving, therefore it is a great way to reach a mass amount of people quickly. This mass reach is one of the main benefits; it can hit millions of people all at once. Most forms of marketing media (apart from TV advertising) cannot claim to achieve this, whilst radio adverts manage to do this at a fraction of the price of TV advertising.

However, even though a radio ad hits a huge number of listeners this isn’t untargeted as stations have different demographics e.g. younger people tend to listen to Hits/Capital FM, older listeners tend to tune into Smooth. Our teams will help match your product and message to the most suitable stations.

This targeting is the main reason radio advertising achieves brilliant results time after time and why radio advertising effectiveness is high; radio has high reach but wastage is reduced as these people are targetted. 

The value for money is another reason radio is popular with many advertisers and companies. 

Which Companies Typically Advertise on The Radio in B27 7?

As radio listeners represent a great cross-section of society, advertising on radio works for most businesses and is a popular form of marketing employed by a range of companies from diverse industries. The most popular types of companies who advertise on radio through our teams include: 

If you would like to book a radio campaign or for us to propose a radio advertising campaign for you, contact us today for more information. 

Which Are The Top UK Radio Stations To Advertise On?

When thinking about which station to go for, put yourself in the mind of your potential customer and think “what station would they listen to”? Selecting the right station is the key to all successful campaigns.

The most popular campaigns we run are with: 

  • Capital/Hits FM advertising

  • Heart FM advertising

  • Smooth FM advertising

  • Classic FM advertising

  • Magic FM advertising

  • Absolute FM advertising

  • Local radio advertising

Contact us today for more information and advice about the above commercial radio stations and use radio to reach your target audience. 

Combination Marketing - Teaming Your Radio Adverts With Other Suitable Advertising Options

If you are looking to combine commercial radio with other options the below typically work well:  

  • Online - as people will hear your radio advert they are then likely to go online to find out more information. A strong online presence is, therefore, a good idea to supplement your campaign.

  • Social media marketing - similar to the benefits of online support, social media is often a good idea to use to back up your radio ads. 

  • Bus ads - bus ads or other forms of outdoor promotions are a great way to support radio, meaning that people get to see and hear what you have to offer. 

  • TV - the cherry on top of any marketing campaign - the power of TV is superb and can be targeted to regions making it more affordable than people often realise.

What Makes the Best Commerical Radio Adverts in West Midlands?

With your radio advertising, you must remember that the audience can only listen to your product or service being described by words - they obviously can't see it -  this means you need to create an innovative advert which will catch their attention. Also, you don't have much time - 30 seconds is not a lot of time to describe what you are offering - so you must get to the point and be clear and concise. Sometimes catchy phrases and slogans work and a good sound bed can attract attention further - but also just being clear and direct is important; don't try and cram too much in.

To summarise we would say; try not to be too clever, as most listeners are doing other things - so get to the point and don't be too confusing. You just need to grab their attention and encourage them to seek more information at a later time.  

Can You Help Me Make a Radio Advert Or Do I Need to Supply One Direct?

Yes! 

Get in touch today and we can help you make your advert with our radio ad production team at a brilliant rate. When producing this for you we, of course, take into account best practices as outlined by the Radio Advertising Bureau (RAB). We will also help with script-writing, bed creation and finding a suitable voice-over artist to match with your individual needs.  Our top tip would be to get an “ear-catching” advert so that it stands out; something clear, catchy and to the point works best.  

Frequently Asked Questions about Advertising on the Radio

Here are the most popular questions we get asked:  

What does it cost to advertise on the radio? 

As we explore in the guide, the cost depends on a few factors including which stations you choose, the length of the campaign and the time of year. Many advertisers use radio as it offers great value for money. 

What does radio advertising mean? 

It's basically advertising on the radio using short pre-recorded adverts that are broadcast to a set pre-approved schedule. It's used by a wide range of businesses and brands due to it's proven success.  

How much is a 30-second radio ad? 

It depends on the station and the listenership, larger more commercial stations with more listeners cost more than smaller more local ones. 

Is radio advertising still effective? 

Very, its reasonable price tag and ability to reach a large number of people make it both highly effective and a firm favourite with a broad range of companies who are looking to increase profits or raise awareness. It's probably an under-used advertising medium, considering its great results. 

Contact Us

So, if you are looking for radio adverts in West Midlands, look no further than us.

You can either let us know which commercial radio station you are interested or we will put together a proposal based on your budgets, aims and target audience. We can also supply you with more information on the advantages of radio advertising any other advice or information that you may need.

We look forward to hearing from you and working to get your product, brand or service on the airwaves!

Contact Us

Topics covered - radio advertising in B27 7. 

We cover West Midlands

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for radio advertising
Bordesley Green East Londonderry Shirley Heath Kitt's Green Merry Hill Vauxhall Tower Hill Tyburn Cradley Heath Monkspath Elmdon Pickford Wollaston Barston Cheswick Green Pendeford Tansley Hill Goldthorn Park Alum Rock Thimble End Newtown Netherwood Heath Bloomfield Woodcock Hill Millison's Wood Nechells Green Acocks Green Golds Green Little Bromwich Daw End Catshill Windmill End Gravelly Hill Hill Wood Alderman's Green Balsall Common Tudor Hill Sparkhill Darley Green Lodge Hill Deepfields Baptist End Lanesfield Norton Green Gilbertstone Three Maypoles Perry Barr Benton Green Billesley Old Dock Bentley Heath Chapel Green Old Fallings Newton Lane Head Hawkesley Darlaston Green Langley Heronfield West Smethwick Pheasey Knowle Kingstanding Harvest Hill Wallington Heath Stone Cross Cradley New Town Row Hill Top Dudley Wood Stockwell End New Invention Whitlock's End The Manor Ryecroft Oxley Coal Pool Compton The Flatts Shard End Woodcross Monks Park Moor Hall Vicarage Fallings Park Darlaston Tile Cross Ruiton Sedgley Rubery Quarry Bank Berkswell Cofton Common Oscott Wednesbury Springfield Radford Perry Common Oldwich Lane Tilehouse Green Hilltop Whitmore Reans Pinkett's Booth Blakenhall Wollescote Banners Gate Scotlands Woodside Deritend Russell's Hall Parting of the Heaths Darby's Hill Old Hill Birchfield Spring Vale Grace Mary Estate Longbridge Mushroom Green Walker's Heath Black Lake Fordbridge Heath Town Tat Bank Dunstall Hill Paradise Summerfield Park Hollyberry End Stambermill Small Heath Erdington Lower Gornal Fordhouses The Lunt Hawkes End Rotten Row Ladywood Merridale Hillfields Great Heath Willenhall Tettenhall Short Heath Solihull Lodge Langley Green Solihull Summer Hill Bordesley Green Pinley Rumbush Caldmore Weoley Castle Walsall Wood Springfield Tibbington Turves Green Balsall Street Goscote Yardley Doe Bank Freezeland Ocker Hill Glebe Farm Scott's Green Ashmore Park Bell Green Newbridge Canley Gardens Nechells Leamore Selly Oak Round's Green Gornalwood Shire Oak Ladywood Washwood Heath Gospel Oak Maney Fallings Heath Bushbury Wood Hayes Griffin's Hill Stoke Aldermoor Whitmore Park Elmdon Heath Coundon Green Colehall Spring Bank Goldthorn Hill Mesty Croft St Chads Chelmsley Wood Grove Vale Lower Bradley Little Bloxwich Lyndon Green Whitehouse Common Kirby Corner Loxdale Hall End Handsworth Wood Little Heath Swan Village Penn Hampton in Arden Warstock Stockland Green Chad Valley Portobello Hockley Heath Birches Green Brandhall Rowley's Green King's Hill Shenley Fields Bournbrook Meriden Green Lanes Potter's Green Wake Green Gib Heath Shirley Blackheath Dudley Port Longford Lode Heath Tyseley The Woods Haden Cross Castlecroft Moxley Yardley Wood Castle Bromwich Greets Green Aston New Town Whiteheath Gate Woodway Park Chester Road Watford Gap Billesley Common Bristnall Fields Hurst Green Gosford Green Four Oaks Park Bescot Whitley Ley Hill Woodsetton Finchfield Causeway Green Bushbury Hill Elston Hall Stivichall Yew Tree Northfield Rood End Lower Eastern Green Four Oaks Lyndon South Yardley Wootton Green Foxford Illey Wellington Place Short Heath March End Aston Middle Stoke Lodge Green Wood End Knowle Grove Netherton Brookfields Sutton Coldfield Dudley's Fields Alcester Lane's End Flint's Green Tollbar End Manor House Tettenhall Wood Mill Green Blakeley Green Holly Hall Sparkbrook Middle Bickenhill Bromley Little London Wednesbury Oak Brierley Hill Leighswood Great Bridge Woodshires Green Saltley Eastcote Holly Bank Golds Hill Oakham Box Trees Eve Hill Kates Hill Wall Heath Brown's Green Hall Green Moseley Beechwood Gardens Binley County Bridge Red Hill Stockfield Parkfield Kingswinford Stoke Dorridge Ryders Green Sandwell Digbeth Friar Park Swan Village Ridgacre Penn Fields Westwood Heath Balsall Ten Acres Walsal End Waring's Green Four Oaks Spring Vale Vigo Edgbaston Aldridge Hill Hook Stoke Park Summerford Place Pelsall Lea Hall Chapel Fields Bunker's Hill Dixon's Green Wren's Nest Brockmoor Mount Pleasant Brownhills West The Delves Hall Green Roughley Pype Hayes Moseley Catchems Corner Gibbet Hill New Town Blowers Green Bramford Bartley Green Green Lane Eaves Green Bacon's End Kingshurst Old Swinford Earlsdon Buckland End Sharmans Cross Harvills Hawthorn Lifford Tipton Green Catherine-de-Barnes Bournville Pedmore Parkes Hall Reeves Green Handsworth Ashmore Lake New Mills Winson Green Old Oscott Ward End Soho Tippity Green Hateley Heath Rowley Regis New Dock Bromford Dibdale Smethwick Hockley Short Cross Highfields Keresley Coundon Hall Green Coombeswood Lee Bank The Chuckery Guns Village Brickhouse Farm Bickenhill Princes End Shepwell Green Pleck Pinley Gardens Catherine Cross Mayer's Green Woodgate Valley Moor Green Court House Green Toll End Portway Birmingham Balsall Heath New Cross West Bromwich Pensnett Dickens Heath Cinder Hill Lower Stoke Bearwood Roseville Shelfield Ettingshall Tipton Tile Hill Wolverhampton Bordesley Sheldon Bloxwich King's Heath Charlemont Albion Hurst Hill Great Barr Kineton Green Bourne Vale Bilston Oakeswell End Church End Castle Vale Blossomfield All Saints Nordley Hill Park Village Monmore Green Holbrooks Millfields Lutley Hodgehill Fen End Horseley Heath Falcon Lodge Westwood Gardens Neachells Harborne Beechwood Hasbury Boldmere Showell Green Oldbury Walsall Palmers Cross Coseley Beech Lanes Rushall Fishley Bentley Brownhills Springs Mire Priestfield Sedgemere Lambert's End Warley Woods New Oscott Stubber's Green West Coseley Canley Marston Green Daisy Bank Ulverley Green Wylde Green Dudley Primrose Hill Black Patch Finham Ridge Hill Springfield Clayhanger Wallbrook Churchfield Hill and Cakemore Temple Balsall Moseley Village Yardley Fields Coventry Church Hill Perry Brownshill Green Hawne Wood End Lime Tree Park Woodgate Royal Sutton Coldfield Harden Stourbridge Carol Green London Fields Birchills Packwood Barr Common Pickford Green Lapal Garretts Green Minworth Woods Bank Mere Green Stirchley Underhill Tividale Hall The Knowle Wood Green Rough Hills Walsgrave on Sowe Norton Balls Hill Bowling Green Greet Perry Beeches Draper's Fields Bradnock's Marsh Newbolds Whoberley Wergs Low Hill Brades Village Hayley Green Packwood Gullet Bishopgate Green Palfrey Stoke Heath Stow Heath Garrets Green Halesowen West Heath Hardwick Allesley Green California Batmans Hill Spon End Oxbarn Rotton Park Upper Eastern Green Ladymoor Foleshill Queslett Frankley Allesley The Coppice Blakenall Heath Darby End Priory Chadwick End Rough Hay Wyken Green Olton Bradley Cawney Hill Stow Lawn Hamstead Streetly Ettingshall Park Merry Hill Hall Green Wyken Bradmore Wightwick Henley Green Hay Mills Upper Ettingshall Edgwick Shirley Street Cape Hill Streetly Lye The Straits Brandwood End New Town Lozells Pelsall Wood Aldersley Cannon Hill Amblecote Tividale Copt Heath Hill Upper Gornal Stechford The Leys Hart's Hill Titford Illshaw Heath Salter Street Hockley Cheylesmore Walmley Tidbury Green Wordsley Upper Stoke Wednesfield Withymoor Village Meer End Claregate King's Norton Highter's Heath Hasluck's Green Selly Park Upper Witton Highgate Greenleighs Reddicap Heath Witton Cotteridge Heath End Burnt Tree Willenhall