Radio Advertising in Bartley Green

Get in touch

Radio Station Advertising in Bartley Green

Radio advertising is a fantastic and cost-effective way to promote most brands, services and businesses on commercial radio stations.

Our experienced marketing teams work with major stations every day and can arrange advertising across the whole country. As well as large well-known stations we can also arrange adverts on smaller more local stations, which are well known and highly effective in their regions.

Popular stations reach millions of listeners daily. So, if you're looking for radio advertising for your company, look no further than us. We'll have your brand broadcasting on the airwaves in no time at all!

If you are interested in this popular form of marketing, please contact us today. We look forward to hearing from you and creating a radio advertising campaign to suit your needs. 

Most radio campaigns have a recommended minimum spend of £2000 to have a successful impact. 

Contact Us

What is Radio Station Advertising?

Put simply, radio advertising is a way to promote your product or service on commercial radio stations through the medium of short audio adverts (typically 30 seconds long). These radio adverts typically run in between songs, chat and news bulletins and are used by a range of companies due to their ability to reach a huge cross-section of society.

Radio ads are used for a variety of messages; from commercial selling through to public service messaging.

Radio costs are reasonable when compared to other forms of marketing, meaning that it subsequently achieves a great return on investment; this is one of its main advantages and why it is used time after time, week after week.  

If you would like free quotes contact us today.

Get a Quote

What is the Cost of Radio Advertising?

The factors which broadly determine the cost are outlined below:

  • Reach/Number of Listeners/Listenership – the more people who tune in to a radio station on a daily basis (and therefore the more likely to hear your radio advert) the more expensive it will be. Heart advertising costs and Hits/Capital radio advertising costs are obviously more expensive (as large commercial stations) than smaller local stations - but you would expect this because they have more listeners (so potentially more customers for you). So the option when choosing a station to advertise on is; do you want to hit lots of people in a wide area or a smaller but more select audience more locally?

  • Number of Slots – the more slots (number of radio adverts) you choose to have, the more expensive it will be. You may choose to do a couple of ads each day or want to go more “heavyweight” and do between 10-15 slots so that you are covering the majority of the day. If you are uncertain of which approach to take our media planners will advise. Think about when in the day your target market and target audience will be listening and tailor your slots to their life and listening patterns.

  • Length of Campaign – most adverts are the same length – 30 seconds – and a typical campaign would be over one week. Sometimes however you may want to do a shorter period, a weekend promotion or a “winning weekend” are popular in raising awareness. If you have a larger budget, you may look to do a few weeks with your radio ad to really get your message and brand out there on the airwaves. For the best results, we tend to suggest a minimum of a week, however, a two-week campaign is ideal for a good amount of coverage.

  • Time of Slots - depending on what you are promoting, certain times of day may work better. Slots are broadly broken down into breakfast, day, evening (rush hour) and night. The most sought-after tend to be breakfast and evening as they have higher listeners. Again, have a think about when your target audience may be listening, or equally spread them throughout the day to hit a variety and cross-section of people. A spread tends to be the most typical approach by most advertisers but your product will guide you to the most suitable timings.

  • Radio Talk Ups and Radio Co-Promotions – as well as doing straight “air-time” you can also do what is called “talk-up” or “co-promotions”, this is where the DJs/presenters talk about a product. Often this can be a more creative approach. They are given a script and bullet points to mention so that they talk about the right things and are “on message”. Radio co-promos are often an informal way of getting your key information across. Sometimes stations can be picky about what services and products they do co-promotions with. Examples of co-promotions are when presenters talk about how “great” a film or theatre show is - when they may not have actually seen it! 

Simply drop us a message today and we will send over more specific information about radio advertising costs. 

Does Radio Advertising Work?

The simple answer is yes!

When you think about it, most people listen to the radio on a daily basis; in their homes, at work and also when driving, therefore it is a great way to reach a mass amount of people quickly. This mass reach is one of the main benefits; it can hit millions of people all at once. Most forms of marketing media (apart from TV advertising) cannot claim to achieve this, whilst radio adverts manage to do this at a fraction of the price of TV advertising.

However, even though a radio ad hits a huge number of listeners this isn’t untargeted as stations have different demographics e.g. younger people tend to listen to Hits/Capital FM, older listeners tend to tune into Smooth. Our teams will help match your product and message to the most suitable stations.

This targeting is the main reason radio advertising achieves brilliant results time after time and why radio advertising effectiveness is high; radio has high reach but wastage is reduced as these people are targetted. 

The value for money is another reason radio is popular with many advertisers and companies. 

Which Companies Typically Advertise on The Radio in B31 1?

As radio listeners represent a great cross-section of society, advertising on radio works for most businesses and is a popular form of marketing employed by a range of companies from diverse industries. The most popular types of companies who advertise on radio through our teams include: 

If you would like to book a radio campaign or for us to propose a radio advertising campaign for you, contact us today for more information. 

Which Are The Top UK Radio Stations To Advertise On?

When thinking about which station to go for, put yourself in the mind of your potential customer and think “what station would they listen to”? Selecting the right station is the key to all successful campaigns.

The most popular campaigns we run are with: 

  • Capital/Hits FM advertising

  • Heart FM advertising

  • Smooth FM advertising

  • Classic FM advertising

  • Magic FM advertising

  • Absolute FM advertising

  • Local radio advertising

Contact us today for more information and advice about the above commercial radio stations and use radio to reach your target audience. 

Combination Marketing - Teaming Your Radio Adverts With Other Suitable Advertising Options

If you are looking to combine commercial radio with other options the below typically work well:  

  • Online - as people will hear your radio advert they are then likely to go online to find out more information. A strong online presence is, therefore, a good idea to supplement your campaign.

  • Social media marketing - similar to the benefits of online support, social media is often a good idea to use to back up your radio ads. 

  • Bus ads - bus ads or other forms of outdoor promotions are a great way to support radio, meaning that people get to see and hear what you have to offer. 

  • TV - the cherry on top of any marketing campaign - the power of TV is superb and can be targeted to regions making it more affordable than people often realise.

What Makes the Best Commerical Radio Adverts in Bartley Green?

With your radio advertising, you must remember that the audience can only listen to your product or service being described by words - they obviously can't see it -  this means you need to create an innovative advert which will catch their attention. Also, you don't have much time - 30 seconds is not a lot of time to describe what you are offering - so you must get to the point and be clear and concise. Sometimes catchy phrases and slogans work and a good sound bed can attract attention further - but also just being clear and direct is important; don't try and cram too much in.

To summarise we would say; try not to be too clever, as most listeners are doing other things - so get to the point and don't be too confusing. You just need to grab their attention and encourage them to seek more information at a later time.  

Can You Help Me Make a Radio Advert Or Do I Need to Supply One Direct?

Yes! 

Get in touch today and we can help you make your advert with our radio ad production team at a brilliant rate. When producing this for you we, of course, take into account best practices as outlined by the Radio Advertising Bureau (RAB). We will also help with script-writing, bed creation and finding a suitable voice-over artist to match with your individual needs.  Our top tip would be to get an “ear-catching” advert so that it stands out; something clear, catchy and to the point works best.  

Frequently Asked Questions about Advertising on the Radio

Here are the most popular questions we get asked:  

What does it cost to advertise on the radio? 

As we explore in the guide, the cost depends on a few factors including which stations you choose, the length of the campaign and the time of year. Many advertisers use radio as it offers great value for money. 

What does radio advertising mean? 

It's basically advertising on the radio using short pre-recorded adverts that are broadcast to a set pre-approved schedule. It's used by a wide range of businesses and brands due to it's proven success.  

How much is a 30-second radio ad? 

It depends on the station and the listenership, larger more commercial stations with more listeners cost more than smaller more local ones. 

Is radio advertising still effective? 

Very, its reasonable price tag and ability to reach a large number of people make it both highly effective and a firm favourite with a broad range of companies who are looking to increase profits or raise awareness. It's probably an under-used advertising medium, considering its great results. 

Contact Us

So, if you are looking for radio adverts in Bartley Green, look no further than us.

You can either let us know which commercial radio station you are interested or we will put together a proposal based on your budgets, aims and target audience. We can also supply you with more information on the advantages of radio advertising any other advice or information that you may need.

We look forward to hearing from you and working to get your product, brand or service on the airwaves!

Contact Us

Topics covered - radio advertising in B31 1. 

We cover Bartley Green (West Midlands)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for radio advertising
Vigo Solihull Lodge Castlecroft Chester Road Stoke Park Mayer's Green Soho Eve Hill Merridale Bradley Foxford Little London Albion Middle Bickenhill Ashmore Park Tippity Green Blakeley Green Stow Heath Ladywood Sandwell Bell Green Great Bridge Wall Heath Stechford Edgbaston Rotten Row Lutley Kingstanding Showell Green Three Maypoles Catherine-de-Barnes Parkfield Charlemont Dudley Port Summerford Place Old Dock The Knowle Foleshill Great Barr Sedgley Potter's Green Moseley Streetly Baptist End Cotteridge Benton Green Packwood Temple Balsall Heath Town Saltley Church End Brownhills West Perry Barr Four Oaks Park Hurst Hill Bordesley Green East Westwood Gardens Compton Canley Gardens Balsall Street Lodge Green Wightwick Church Hill Norton Green Waring's Green Pedmore Oldbury Erdington Toll End Ruiton Pype Hayes Black Patch Dudley Wood Grove Vale Pheasey Newtown Springfield Falcon Lodge Allesley Stockland Green Horseley Heath Tibbington Aldridge Whitlock's End Springfield Washwood Heath Edgwick Causeway Green Burnt Tree Stockfield Stoke Aldermoor Mere Green Olton Gib Heath Alderman's Green Lodge Hill Catherine Cross Spring Bank Shenley Fields Handsworth Wood Sheldon Claregate Neachells Woodsetton Brownhills Old Swinford Balsall Heath Castle Vale Draper's Fields The Straits Titford Ryders Green Tividale Hall Billesley Bloomfield Minworth Harden Wren's Nest Bushbury Golds Hill Walsgrave on Sowe Wyken Green Springs Mire Pendeford Fordhouses Manor House Bramford Finchfield Bordesley Chelmsley Wood Pelsall Wood Goldthorn Hill Stambermill Selly Park Alum Rock King's Heath Northfield Walsal End Allesley Green Witton Illshaw Heath Daisy Bank Stockwell End Moxley March End Yardley Batmans Hill Bearwood County Bridge Dudley's Fields Clayhanger Beechwood Gardens Moor Green Warley Woods Whitehouse Common Lozells Heath End Vauxhall Gosford Green Darley Green Birches Green Newbridge Priory Aston Tilehouse Green Fordbridge Pinley Ryecroft Ashmore Lake Low Hill Lower Eastern Green Castle Bromwich Palfrey Hill Golds Green Lifford Four Oaks Maney Cradley Tudor Hill Tipton Parkes Hall The Leys Brandwood End New Town Aston New Town Blossomfield Wallington Heath Park Village Goscote Ridge Hill Pelsall Freezeland Highgate Daw End Millfields The Flatts Pinkett's Booth Ettingshall Park Tower Hill Rotton Park Dudley Chapel Green Knowle Pleck Willenhall Eaves Green Hockley Heath New Town Grace Mary Estate Elston Hall Darlaston Green Shelfield The Lunt Coventry Canley Barston Vicarage Royal Sutton Coldfield Portobello Cannon Hill Kitt's Green Langley Green Cheswick Green Swan Village Woodgate Bradnock's Marsh New Mills West Coseley Shirley Hawkes End Mushroom Green Whitley Willenhall Bentley Handsworth Wolverhampton Rowley's Green Wednesfield Weoley Castle Moseley Queslett Parting of the Heaths Greenleighs Lye Green Lanes Glebe Farm Hay Mills Hawne Gravelly Hill Lyndon Green Coombeswood Wednesbury Oak Tipton Green Loxdale Penn Cradley Heath Fishley Tettenhall Smethwick Guns Village Gospel Oak Walmley Wood End Lode Heath Hasluck's Green Pinley Gardens Langley Fen End New Invention Pickford Green Meer End Nechells Green Alcester Lane's End Wood Hayes Chadwick End Penn Fields Tile Hill The Chuckery The Woods Winson Green Wollescote Hart's Hill Bloxwich Selly Oak Bilston Shirley Street Goldthorn Park New Town Row Caldmore Short Heath Ocker Hill Whitmore Reans Packwood Gullet Beech Lanes Hurst Green London Fields Upper Gornal Stoke Heath Holly Bank Meriden Bourne Vale Old Hill Turves Green Kirby Corner Lime Tree Park Black Lake Kates Hill Bunker's Hill Brickhouse Farm Withymoor Village Lane Head Shirley Heath Ten Acres Stirchley Bishopgate Green Rough Hay Birchfield Ettingshall Rowley Regis Aldersley Monkspath Chapel Fields Newbolds Springfield Bromford Nordley Hill Woodway Park Scott's Green Balls Hill St Chads Knowle Grove Tettenhall Wood Garretts Green Stivichall Bournbrook Marston Green Tansley Hill Lapal Eastcote Stone Cross Leamore Dorridge Perry Beeches Oxbarn Little Heath Perry Common Norton California Wednesbury Streetly Lower Gornal Chad Valley Rood End Woodcock Hill Cape Hill Hill Hook New Oscott Russell's Hall Gilbertstone Whitmore Park Stubber's Green Dixon's Green South Yardley Henley Green Merry Hill Hall Green Woodgate Valley Lanesfield Coundon Londonderry Birmingham Reddicap Heath Woodside Fallings Heath Perry Oscott Lower Bradley Wallbrook Ulverley Green Tidbury Green Dickens Heath Brookfields Bushbury Hill Balsall Common Wollaston Monks Park Whiteheath Gate Rubery Lea Hall The Coppice Ley Hill Tyburn Leighswood Bromley Rumbush Sutton Coldfield Balsall Catshill Fallings Park Ridgacre Hillfields Garrets Green Tile Cross Bartley Green Elmdon Flint's Green Rough Hills Colehall Halesowen Lambert's End Thimble End Brockmoor Walker's Heath Longbridge Bacon's End Kingshurst Little Bloxwich Digbeth Coal Pool Brierley Hill Spring Vale Woods Bank Barr Common Small Heath Hall Green Shard End Tyseley Hawkesley Wellington Place Whoberley Yardley Wood Griffin's Hill Kingswinford Boldmere Hockley Ladymoor Woodcross Heronfield Hateley Heath Holly Hall Stourbridge Brades Village Bickenhill Hampton in Arden Old Oscott Hall Green Tollbar End Mesty Croft Quarry Bank Deepfields Beechwood New Cross Roughley Oldwich Lane Ward End Princes End Gornalwood Harborne Cofton Common Round's Green Summerfield Park Radford Red Hill Gibbet Hill Kineton Green Tividale Wordsley Monmore Green Wyken Newton Stoke Wylde Green Salter Street Walsall Wood Spon End Oakham All Saints Four Oaks Haden Cross Amblecote Shire Oak Priestfield Blakenall Heath Watford Gap Nechells Netherwood Heath Carol Green Cawney Hill Berkswell Greet Earlsdon Hasbury Short Heath West Smethwick Deritend Dibdale Coundon Green Solihull Millison's Wood Buckland End Brown's Green Oakeswell End Finham Court House Green Blackheath Billesley Common Paradise Darlaston King's Norton Hardwick Greets Green Netherton Moseley Village Primrose Hill Portway Wergs Dunstall Hill Bescot Copt Heath Woodshires Green Cheylesmore Birchills Highter's Heath Bentley Heath Wood Green Hollyberry End The Delves The Manor Harvest Hill Brownshill Green Short Cross Keresley Lee Bank Sharmans Cross Doe Bank Churchfield Banners Gate Elmdon Heath Shepwell Green Spring Vale Upper Ettingshall Harvills Hawthorn Frankley Blowers Green Middle Stoke Green Lane King's Hill Wootton Green Bournville Bradmore Holbrooks Acocks Green Yardley Fields Box Trees Illey Cinder Hill Walsall Upper Stoke Highfields Hill and Cakemore Hockley Merry Hill Rushall Bowling Green Hill Wood Yew Tree Coseley Friar Park Sparkhill Darby's Hill Windmill End Hamstead Blakenhall Wood End Scotlands Lyndon Little Bromwich Darby End Hayley Green Old Fallings Stow Lawn Palmers Cross Longford Hall Green Swan Village Sedgemere New Dock Hilltop Sparkbrook Wake Green Binley Tat Bank Hill Top Mount Pleasant Oxley Upper Eastern Green Roseville Bordesley Green Mill Green Ladywood Catchems Corner Bristnall Fields Summer Hill Underhill Moor Hall Pickford West Bromwich Westwood Heath Hodgehill Warstock Reeves Green Hall End West Heath Upper Witton Pensnett Great Heath Brandhall Lower Stoke