Radio Advertising in Elmdon

Get in touch

Radio Station Advertising in Elmdon

Radio advertising is a fantastic and cost-effective way to promote most brands, services and businesses on commercial radio stations.

Our experienced marketing teams work with major stations every day and can arrange advertising across the whole country. As well as large well-known stations we can also arrange adverts on smaller more local stations, which are well known and highly effective in their regions.

Popular stations reach millions of listeners daily. So, if you're looking for radio advertising for your company, look no further than us. We'll have your brand broadcasting on the airwaves in no time at all!

If you are interested in this popular form of marketing, please contact us today. We look forward to hearing from you and creating a radio advertising campaign to suit your needs. 

Most radio campaigns have a recommended minimum spend of £2000 to have a successful impact. 

Contact Us

What is Radio Station Advertising?

Put simply, radio advertising is a way to promote your product or service on commercial radio stations through the medium of short audio adverts (typically 30 seconds long). These radio adverts typically run in between songs, chat and news bulletins and are used by a range of companies due to their ability to reach a huge cross-section of society.

Radio ads are used for a variety of messages; from commercial selling through to public service messaging.

Radio costs are reasonable when compared to other forms of marketing, meaning that it subsequently achieves a great return on investment; this is one of its main advantages and why it is used time after time, week after week.  

If you would like free quotes contact us today.

Get a Quote

What is the Cost of Radio Advertising?

The factors which broadly determine the cost are outlined below:

  • Reach/Number of Listeners/Listenership – the more people who tune in to a radio station on a daily basis (and therefore the more likely to hear your radio advert) the more expensive it will be. Heart advertising costs and Hits/Capital radio advertising costs are obviously more expensive (as large commercial stations) than smaller local stations - but you would expect this because they have more listeners (so potentially more customers for you). So the option when choosing a station to advertise on is; do you want to hit lots of people in a wide area or a smaller but more select audience more locally?

  • Number of Slots – the more slots (number of radio adverts) you choose to have, the more expensive it will be. You may choose to do a couple of ads each day or want to go more “heavyweight” and do between 10-15 slots so that you are covering the majority of the day. If you are uncertain of which approach to take our media planners will advise. Think about when in the day your target market and target audience will be listening and tailor your slots to their life and listening patterns.

  • Length of Campaign – most adverts are the same length – 30 seconds – and a typical campaign would be over one week. Sometimes however you may want to do a shorter period, a weekend promotion or a “winning weekend” are popular in raising awareness. If you have a larger budget, you may look to do a few weeks with your radio ad to really get your message and brand out there on the airwaves. For the best results, we tend to suggest a minimum of a week, however, a two-week campaign is ideal for a good amount of coverage.

  • Time of Slots - depending on what you are promoting, certain times of day may work better. Slots are broadly broken down into breakfast, day, evening (rush hour) and night. The most sought-after tend to be breakfast and evening as they have higher listeners. Again, have a think about when your target audience may be listening, or equally spread them throughout the day to hit a variety and cross-section of people. A spread tends to be the most typical approach by most advertisers but your product will guide you to the most suitable timings.

  • Radio Talk Ups and Radio Co-Promotions – as well as doing straight “air-time” you can also do what is called “talk-up” or “co-promotions”, this is where the DJs/presenters talk about a product. Often this can be a more creative approach. They are given a script and bullet points to mention so that they talk about the right things and are “on message”. Radio co-promos are often an informal way of getting your key information across. Sometimes stations can be picky about what services and products they do co-promotions with. Examples of co-promotions are when presenters talk about how “great” a film or theatre show is - when they may not have actually seen it! 

Simply drop us a message today and we will send over more specific information about radio advertising costs. 

Does Radio Advertising Work?

The simple answer is yes!

When you think about it, most people listen to the radio on a daily basis; in their homes, at work and also when driving, therefore it is a great way to reach a mass amount of people quickly. This mass reach is one of the main benefits; it can hit millions of people all at once. Most forms of marketing media (apart from TV advertising) cannot claim to achieve this, whilst radio adverts manage to do this at a fraction of the price of TV advertising.

However, even though a radio ad hits a huge number of listeners this isn’t untargeted as stations have different demographics e.g. younger people tend to listen to Hits/Capital FM, older listeners tend to tune into Smooth. Our teams will help match your product and message to the most suitable stations.

This targeting is the main reason radio advertising achieves brilliant results time after time and why radio advertising effectiveness is high; radio has high reach but wastage is reduced as these people are targetted. 

The value for money is another reason radio is popular with many advertisers and companies. 

Which Companies Typically Advertise on The Radio in B26 3?

As radio listeners represent a great cross-section of society, advertising on radio works for most businesses and is a popular form of marketing employed by a range of companies from diverse industries. The most popular types of companies who advertise on radio through our teams include: 

If you would like to book a radio campaign or for us to propose a radio advertising campaign for you, contact us today for more information. 

Which Are The Top UK Radio Stations To Advertise On?

When thinking about which station to go for, put yourself in the mind of your potential customer and think “what station would they listen to”? Selecting the right station is the key to all successful campaigns.

The most popular campaigns we run are with: 

  • Capital/Hits FM advertising

  • Heart FM advertising

  • Smooth FM advertising

  • Classic FM advertising

  • Magic FM advertising

  • Absolute FM advertising

  • Local radio advertising

Contact us today for more information and advice about the above commercial radio stations and use radio to reach your target audience. 

Combination Marketing - Teaming Your Radio Adverts With Other Suitable Advertising Options

If you are looking to combine commercial radio with other options the below typically work well:  

  • Online - as people will hear your radio advert they are then likely to go online to find out more information. A strong online presence is, therefore, a good idea to supplement your campaign.

  • Social media marketing - similar to the benefits of online support, social media is often a good idea to use to back up your radio ads. 

  • Bus ads - bus ads or other forms of outdoor promotions are a great way to support radio, meaning that people get to see and hear what you have to offer. 

  • TV - the cherry on top of any marketing campaign - the power of TV is superb and can be targeted to regions making it more affordable than people often realise.

What Makes the Best Commerical Radio Adverts in Elmdon?

With your radio advertising, you must remember that the audience can only listen to your product or service being described by words - they obviously can't see it -  this means you need to create an innovative advert which will catch their attention. Also, you don't have much time - 30 seconds is not a lot of time to describe what you are offering - so you must get to the point and be clear and concise. Sometimes catchy phrases and slogans work and a good sound bed can attract attention further - but also just being clear and direct is important; don't try and cram too much in.

To summarise we would say; try not to be too clever, as most listeners are doing other things - so get to the point and don't be too confusing. You just need to grab their attention and encourage them to seek more information at a later time.  

Can You Help Me Make a Radio Advert Or Do I Need to Supply One Direct?

Yes! 

Get in touch today and we can help you make your advert with our radio ad production team at a brilliant rate. When producing this for you we, of course, take into account best practices as outlined by the Radio Advertising Bureau (RAB). We will also help with script-writing, bed creation and finding a suitable voice-over artist to match with your individual needs.  Our top tip would be to get an “ear-catching” advert so that it stands out; something clear, catchy and to the point works best.  

Frequently Asked Questions about Advertising on the Radio

Here are the most popular questions we get asked:  

What does it cost to advertise on the radio? 

As we explore in the guide, the cost depends on a few factors including which stations you choose, the length of the campaign and the time of year. Many advertisers use radio as it offers great value for money. 

What does radio advertising mean? 

It's basically advertising on the radio using short pre-recorded adverts that are broadcast to a set pre-approved schedule. It's used by a wide range of businesses and brands due to it's proven success.  

How much is a 30-second radio ad? 

It depends on the station and the listenership, larger more commercial stations with more listeners cost more than smaller more local ones. 

Is radio advertising still effective? 

Very, its reasonable price tag and ability to reach a large number of people make it both highly effective and a firm favourite with a broad range of companies who are looking to increase profits or raise awareness. It's probably an under-used advertising medium, considering its great results. 

Contact Us

So, if you are looking for radio adverts in Elmdon, look no further than us.

You can either let us know which commercial radio station you are interested or we will put together a proposal based on your budgets, aims and target audience. We can also supply you with more information on the advantages of radio advertising any other advice or information that you may need.

We look forward to hearing from you and working to get your product, brand or service on the airwaves!

Contact Us

Topics covered - radio advertising in B26 3. 

We cover Elmdon (West Midlands)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for radio advertising
Bowling Green Daw End Billesley Common Bournville Copt Heath Mushroom Green Spring Vale Walsgrave on Sowe Claregate Coombeswood Sheldon Minworth Swan Village Nechells Watford Gap Eve Hill Ley Hill Illshaw Heath Willenhall Lee Bank Birchfield Stockland Green Stambermill Moor Green Bescot Deepfields Monmore Green Newbolds Allesley Green Wolverhampton Heath End Yardley Fields Bishopgate Green Moor Hall Aldersley West Bromwich Lodge Hill Ward End Rough Hay Lanesfield Monkspath Merridale Daisy Bank Hollyberry End Oakeswell End Kingstanding Rushall Darby's Hill Oxley Illey Harvills Hawthorn Solihull Lodge Willenhall Four Oaks Park Springs Mire Kingswinford Little Bromwich Whitley Hamstead Blackheath The Straits California Beechwood Gardens Heath Town Pinkett's Booth Stone Cross Ettingshall Park Smethwick Leamore Oldwich Lane Sedgemere Walsall Hurst Hill Hall End Meer End Pickford Green Bartley Green Woodsetton Benton Green Wightwick Greet Allesley Goldthorn Park Balsall Street Spon End Holly Bank Batmans Hill Earlsdon Bloxwich The Woods Blowers Green Shirley Churchfield Rubery Buckland End Catchems Corner Tile Hill Moseley Little Bloxwich Warley Woods Four Oaks Baptist End Garrets Green Harden New Oscott Radford Bickenhill Tudor Hill Summerfield Park Haden Cross Lane Head Alum Rock Toll End Priory Charlemont Whoberley Goscote Sandwell Pinley Manor House Tat Bank Harborne Deritend Temple Balsall Showell Green Brierley Hill Walker's Heath Chapel Green Hawkes End Holbrooks Netherwood Heath Low Hill Rowley's Green Castle Bromwich Neachells Hardwick Turves Green Wood End Edgwick Pelsall Selly Park Lime Tree Park Sparkhill Summerford Place Sharmans Cross Ridgacre Packwood Gullet Old Hill Hateley Heath Paradise Kirby Corner Brandhall Hasbury Mesty Croft Brookfields Acocks Green Ladymoor Gib Heath Bushbury Tansley Hill Brownhills West Wellington Place Foleshill Court House Green Whitmore Reans Woodway Park Gospel Oak West Heath Fishley Colehall Boldmere Handsworth Wood Bromford Waring's Green Brown's Green Amblecote Draper's Fields Chapel Fields Highgate Hall Green Catherine-de-Barnes Beech Lanes Hill Hook Hall Green Chelmsley Wood Stoke Aldermoor Eaves Green Castlecroft Church End Elston Hall Tyseley Packwood Birchills Perry Beeches Clayhanger Walsal End Dudley Hawkesley Fallings Park Great Heath Hill Wood Palfrey Balsall Heath Bentley Heath Gornalwood Cofton Common Parting of the Heaths Perry Barr Black Lake New Town Netherton Alcester Lane's End Coventry Solihull Rough Hills Middle Bickenhill Salter Street Short Cross Small Heath Bearwood Black Patch Hilltop Catherine Cross Wood Green Hillfields Bell Green Catshill Tividale Compton Oldbury Gravelly Hill Lode Heath Aston Springfield Whitmore Park Scott's Green Rood End Woodcock Hill Ashmore Park Longford Harvest Hill Whiteheath Gate South Yardley Hay Mills Henley Green Shard End Dunstall Hill Washwood Heath Birmingham Beechwood Thimble End Pendeford Ten Acres Yardley Wood Darlaston Tettenhall Lyndon Green Bromley Shelfield Hall Green Titford Griffin's Hill Reddicap Heath Upper Witton Ridge Hill Bacon's End King's Norton Stirchley Monks Park Olton Ocker Hill Grace Mary Estate Pype Hayes Cheylesmore Round's Green Shirley Heath Bramford Shire Oak Pedmore Burnt Tree Saltley Fordbridge Vauxhall Coal Pool Bradley Fordhouses Loxdale Lyndon Sedgley New Invention Horseley Heath Westwood Gardens Walmley Winson Green Canley Gardens Ryders Green Wood End Erdington Balsall Common Bentley Nechells Green Potter's Green Wootton Green Lower Gornal Old Oscott Digbeth West Coseley Roughley Penn Fields Ladywood Hurst Green Tibbington Pleck Ettingshall Lea Hall Perry Common Short Heath Stechford Finchfield Gibbet Hill Dudley's Fields Whitlock's End Lower Stoke Old Dock Witton Keresley Soho Three Maypoles Stubber's Green Penn Great Barr Vigo Stockwell End Wyken Tower Hill Russell's Hall Weoley Castle Eastcote Upper Stoke Moseley Village Stockfield Underhill Short Heath Streetly Lower Bradley Canley Cradley Heath Stivichall Red Hill Old Fallings Frankley Finham Tividale Hall Wylde Green Stoke Scotlands Great Bridge Sutton Coldfield Withymoor Village Reeves Green Tyburn Glebe Farm Hampton in Arden Heronfield Brownshill Green Carol Green Woodshires Green Bradmore Dudley Wood Dickens Heath Moseley Hart's Hill Flint's Green Woodside Pinley Gardens Albion Newbridge Roseville Stourbridge Quarry Bank Hayley Green Birches Green Blakenall Heath Greenleighs Lozells Cheswick Green Wordsley New Town Lower Eastern Green Mere Green Merry Hill Hodgehill Dixon's Green Wyken Green Brockmoor Stoke Park Bradnock's Marsh County Bridge Bristnall Fields Whitehouse Common Darby End King's Hill Summer Hill Norton The Delves Elmdon Heath Barr Common The Leys Lifford Cannon Hill Woodgate Darley Green Little London Elmdon Woodgate Valley Wallington Heath Gilbertstone Woods Bank Walsall Wood Pheasey Sparkbrook Shepwell Green Kingshurst Upper Eastern Green Maney Newton Berkswell Ulverley Green Wren's Nest Priestfield Bourne Vale Portobello Dorridge Dudley Port Fen End Balsall Binley Oxbarn Bordesley Green Tipton Parkes Hall Stoke Heath Billesley Hall Green Rowley Regis Aston New Town New Mills Guns Village Banners Gate Handsworth Wallbrook Old Swinford Doe Bank Woodcross Park Village Bloomfield St Chads Halesowen Chadwick End Shirley Street Blakeley Green Millfields Cawney Hill Wood Hayes The Flatts Ryecroft Westwood Heath Greets Green Hockley Upper Ettingshall New Town Row Wake Green Parkfield Wednesbury Oak Lutley Upper Gornal Stow Heath Coundon Darlaston Green Perry Goldthorn Hill Bordesley Green East Longbridge Tollbar End Brickhouse Farm Green Lane The Knowle Chad Valley Grove Vale Meriden The Manor Oscott Knowle Grove Garretts Green Bournbrook Londonderry Castle Vale Falcon Lodge Queslett Springfield Norton Green Langley Lapal Highfields Alderman's Green Tettenhall Wood Pelsall Wood Spring Vale Edgbaston Barston Mill Green Princes End Nordley Hill Northfield Leighswood Pickford Yew Tree Lodge Green Palmers Cross Hill and Cakemore Dibdale Streetly London Fields Ashmore Lake The Coppice Langley Green Ladywood West Smethwick Pensnett The Chuckery New Dock Tippity Green Aldridge Tilehouse Green Blossomfield All Saints King's Heath Hill Top Brades Village Church Hill Ruiton Tidbury Green Kineton Green Millison's Wood Chester Road Bordesley Four Oaks Tipton Green Brandwood End March End Hawne Portway Wednesfield Windmill End Wollaston Cradley Knowle Selly Oak Cape Hill Mount Pleasant Blakenhall Golds Hill Kates Hill Kitt's Green Oakham Cinder Hill Lambert's End Holly Hall Newtown Wergs Hockley Golds Green Marston Green Freezeland Hill New Cross Rumbush Fallings Heath Bilston Lye Middle Stoke Bushbury Hill Spring Bank Cotteridge Moxley Highter's Heath Yardley The Lunt Swan Village Wollescote Royal Sutton Coldfield Gosford Green Wall Heath Causeway Green Foxford Tile Cross Merry Hill Wednesbury Stow Lawn Rotten Row Warstock Vicarage Primrose Hill Box Trees Bunker's Hill Hockley Heath Shenley Fields Springfield Mayer's Green Little Heath Balls Hill Coundon Green Caldmore Green Lanes Hasluck's Green Rotton Park Friar Park Coseley Brownhills