Radio Advertising in Lifford

Get in touch

Radio Station Advertising in Lifford

Radio advertising is a fantastic and cost-effective way to promote most brands, services and businesses on commercial radio stations.

Our experienced marketing teams work with major stations every day and can arrange advertising across the whole country. As well as large well-known stations we can also arrange adverts on smaller more local stations, which are well known and highly effective in their regions.

Popular stations reach millions of listeners daily. So, if you're looking for radio advertising for your company, look no further than us. We'll have your brand broadcasting on the airwaves in no time at all!

If you are interested in this popular form of marketing, please contact us today. We look forward to hearing from you and creating a radio advertising campaign to suit your needs. 

Most radio campaigns have a recommended minimum spend of £2000 to have a successful impact. 

Contact Us

What is Radio Station Advertising?

Put simply, radio advertising is a way to promote your product or service on commercial radio stations through the medium of short audio adverts (typically 30 seconds long). These radio adverts typically run in between songs, chat and news bulletins and are used by a range of companies due to their ability to reach a huge cross-section of society.

Radio ads are used for a variety of messages; from commercial selling through to public service messaging.

Radio costs are reasonable when compared to other forms of marketing, meaning that it subsequently achieves a great return on investment; this is one of its main advantages and why it is used time after time, week after week.  

If you would like free quotes contact us today.

Get a Quote

What is the Cost of Radio Advertising?

The factors which broadly determine the cost are outlined below:

  • Reach/Number of Listeners/Listenership – the more people who tune in to a radio station on a daily basis (and therefore the more likely to hear your radio advert) the more expensive it will be. Heart advertising costs and Hits/Capital radio advertising costs are obviously more expensive (as large commercial stations) than smaller local stations - but you would expect this because they have more listeners (so potentially more customers for you). So the option when choosing a station to advertise on is; do you want to hit lots of people in a wide area or a smaller but more select audience more locally?

  • Number of Slots – the more slots (number of radio adverts) you choose to have, the more expensive it will be. You may choose to do a couple of ads each day or want to go more “heavyweight” and do between 10-15 slots so that you are covering the majority of the day. If you are uncertain of which approach to take our media planners will advise. Think about when in the day your target market and target audience will be listening and tailor your slots to their life and listening patterns.

  • Length of Campaign – most adverts are the same length – 30 seconds – and a typical campaign would be over one week. Sometimes however you may want to do a shorter period, a weekend promotion or a “winning weekend” are popular in raising awareness. If you have a larger budget, you may look to do a few weeks with your radio ad to really get your message and brand out there on the airwaves. For the best results, we tend to suggest a minimum of a week, however, a two-week campaign is ideal for a good amount of coverage.

  • Time of Slots - depending on what you are promoting, certain times of day may work better. Slots are broadly broken down into breakfast, day, evening (rush hour) and night. The most sought-after tend to be breakfast and evening as they have higher listeners. Again, have a think about when your target audience may be listening, or equally spread them throughout the day to hit a variety and cross-section of people. A spread tends to be the most typical approach by most advertisers but your product will guide you to the most suitable timings.

  • Radio Talk Ups and Radio Co-Promotions – as well as doing straight “air-time” you can also do what is called “talk-up” or “co-promotions”, this is where the DJs/presenters talk about a product. Often this can be a more creative approach. They are given a script and bullet points to mention so that they talk about the right things and are “on message”. Radio co-promos are often an informal way of getting your key information across. Sometimes stations can be picky about what services and products they do co-promotions with. Examples of co-promotions are when presenters talk about how “great” a film or theatre show is - when they may not have actually seen it! 

Simply drop us a message today and we will send over more specific information about radio advertising costs. 

Does Radio Advertising Work?

The simple answer is yes!

When you think about it, most people listen to the radio on a daily basis; in their homes, at work and also when driving, therefore it is a great way to reach a mass amount of people quickly. This mass reach is one of the main benefits; it can hit millions of people all at once. Most forms of marketing media (apart from TV advertising) cannot claim to achieve this, whilst radio adverts manage to do this at a fraction of the price of TV advertising.

However, even though a radio ad hits a huge number of listeners this isn’t untargeted as stations have different demographics e.g. younger people tend to listen to Hits/Capital FM, older listeners tend to tune into Smooth. Our teams will help match your product and message to the most suitable stations.

This targeting is the main reason radio advertising achieves brilliant results time after time and why radio advertising effectiveness is high; radio has high reach but wastage is reduced as these people are targetted. 

The value for money is another reason radio is popular with many advertisers and companies. 

Which Companies Typically Advertise on The Radio in B30 3?

As radio listeners represent a great cross-section of society, advertising on radio works for most businesses and is a popular form of marketing employed by a range of companies from diverse industries. The most popular types of companies who advertise on radio through our teams include: 

If you would like to book a radio campaign or for us to propose a radio advertising campaign for you, contact us today for more information. 

Which Are The Top UK Radio Stations To Advertise On?

When thinking about which station to go for, put yourself in the mind of your potential customer and think “what station would they listen to”? Selecting the right station is the key to all successful campaigns.

The most popular campaigns we run are with: 

  • Capital/Hits FM advertising

  • Heart FM advertising

  • Smooth FM advertising

  • Classic FM advertising

  • Magic FM advertising

  • Absolute FM advertising

  • Local radio advertising

Contact us today for more information and advice about the above commercial radio stations and use radio to reach your target audience. 

Combination Marketing - Teaming Your Radio Adverts With Other Suitable Advertising Options

If you are looking to combine commercial radio with other options the below typically work well:  

  • Online - as people will hear your radio advert they are then likely to go online to find out more information. A strong online presence is, therefore, a good idea to supplement your campaign.

  • Social media marketing - similar to the benefits of online support, social media is often a good idea to use to back up your radio ads. 

  • Bus ads - bus ads or other forms of outdoor promotions are a great way to support radio, meaning that people get to see and hear what you have to offer. 

  • TV - the cherry on top of any marketing campaign - the power of TV is superb and can be targeted to regions making it more affordable than people often realise.

What Makes the Best Commerical Radio Adverts in Lifford?

With your radio advertising, you must remember that the audience can only listen to your product or service being described by words - they obviously can't see it -  this means you need to create an innovative advert which will catch their attention. Also, you don't have much time - 30 seconds is not a lot of time to describe what you are offering - so you must get to the point and be clear and concise. Sometimes catchy phrases and slogans work and a good sound bed can attract attention further - but also just being clear and direct is important; don't try and cram too much in.

To summarise we would say; try not to be too clever, as most listeners are doing other things - so get to the point and don't be too confusing. You just need to grab their attention and encourage them to seek more information at a later time.  

Can You Help Me Make a Radio Advert Or Do I Need to Supply One Direct?

Yes! 

Get in touch today and we can help you make your advert with our radio ad production team at a brilliant rate. When producing this for you we, of course, take into account best practices as outlined by the Radio Advertising Bureau (RAB). We will also help with script-writing, bed creation and finding a suitable voice-over artist to match with your individual needs.  Our top tip would be to get an “ear-catching” advert so that it stands out; something clear, catchy and to the point works best.  

Frequently Asked Questions about Advertising on the Radio

Here are the most popular questions we get asked:  

What does it cost to advertise on the radio? 

As we explore in the guide, the cost depends on a few factors including which stations you choose, the length of the campaign and the time of year. Many advertisers use radio as it offers great value for money. 

What does radio advertising mean? 

It's basically advertising on the radio using short pre-recorded adverts that are broadcast to a set pre-approved schedule. It's used by a wide range of businesses and brands due to it's proven success.  

How much is a 30-second radio ad? 

It depends on the station and the listenership, larger more commercial stations with more listeners cost more than smaller more local ones. 

Is radio advertising still effective? 

Very, its reasonable price tag and ability to reach a large number of people make it both highly effective and a firm favourite with a broad range of companies who are looking to increase profits or raise awareness. It's probably an under-used advertising medium, considering its great results. 

Contact Us

So, if you are looking for radio adverts in Lifford, look no further than us.

You can either let us know which commercial radio station you are interested or we will put together a proposal based on your budgets, aims and target audience. We can also supply you with more information on the advantages of radio advertising any other advice or information that you may need.

We look forward to hearing from you and working to get your product, brand or service on the airwaves!

Contact Us

Topics covered - radio advertising in B30 3. 

We cover Lifford (West Midlands)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for radio advertising
Stockfield Bushbury Winson Green Lutley The Flatts The Woods Eaves Green Royal Sutton Coldfield Washwood Heath Sutton Coldfield Fordhouses Netherwood Heath Tettenhall Wood Deritend Low Hill Old Hill Cofton Common Wightwick Edgwick Handsworth Wood West Heath Shirley Heath Cradley Heath Minworth Heath End Causeway Green Holbrooks Saltley Gravelly Hill Whitmore Park Great Barr Balsall Street Packwood Gullet Tippity Green Parkfield New Mills Grace Mary Estate Tipton Brownhills West Freezeland Keresley Blakenhall Stockwell End Highgate Tyseley Frankley Middle Bickenhill Bacon's End Church Hill Gilbertstone Round's Green Bilston Wren's Nest Brown's Green Springs Mire Green Lanes Mill Green Bentley Fallings Park Middle Stoke Hampton in Arden Wake Green Doe Bank Cawney Hill Friar Park Watford Gap Pheasey Green Lane Oakeswell End Yardley Wood Blakeley Green Tile Cross Great Bridge Bowling Green Castle Bromwich Coombeswood Greenleighs Leamore Pinley Fishley Ridgacre Beechwood Gardens Weoley Castle Westwood Gardens Rotten Row Harden Amblecote Dickens Heath Old Oscott Spring Bank Loxdale Russell's Hall Berkswell Showell Green Westwood Heath Longbridge Bunker's Hill Moor Green Foleshill Woodgate Valley Tipton Green Roughley Springfield Hodgehill Cheswick Green Tat Bank Hill Wood Cotteridge Hasbury Stourbridge Newbolds Hawkesley Potter's Green Summer Hill Hockley Clayhanger Lee Bank King's Hill Cinder Hill Turves Green Monks Park Walsal End Walsall Eastcote Palmers Cross Whitmore Reans Norton Hill and Cakemore Kirby Corner Wood Green Tile Hill Dudley Port Moseley Village Oxbarn Copt Heath Moseley Priestfield All Saints Cape Hill Short Cross Northfield Hall Green Spring Vale Brownshill Green Woods Bank Pype Hayes Hurst Hill Bromley Darlaston Green Vigo Scott's Green Birchfield Pensnett Rough Hills Lambert's End Mayer's Green Alcester Lane's End Allesley Green Little Bromwich Cradley Balsall Darlaston Balsall Common Bushbury Hill Millfields Ladywood Wallington Heath Birchills Four Oaks Park Albion Newtown Meer End Illey Perry Barr Brades Village The Knowle Bell Green Warley Woods Sparkhill Bournville Bradley Solihull Lodge Radford Short Heath Flint's Green Chapel Fields Lifford Lime Tree Park Upper Stoke Tower Hill Summerford Place Bloomfield Hollyberry End Pickford Green Springfield Hurst Green Princes End Pickford Sedgemere Goldthorn Hill Nordley Hill Lapal Wellington Place Goscote Hockley Barr Common Gornalwood Thimble End Erdington Norton Green Bournbrook Marston Green Bradnock's Marsh Rowley's Green Willenhall Sandwell Brockmoor Pelsall Wood New Town California Ettingshall Carol Green Alum Rock Garrets Green New Oscott Hilltop Woodcross Daisy Bank Sparkbrook Allesley Bishopgate Green Blossomfield Four Oaks Manor House Hardwick Binley Rough Hay Greet Kingswinford Acocks Green Oldbury Harvest Hill The Chuckery Bescot Whiteheath Gate Beech Lanes Dunstall Hill Ocker Hill Edgbaston Glebe Farm Catchems Corner Spon End Windmill End Churchfield Castle Vale Merry Hill Perry Common Tividale Hall Digbeth Ley Hill Parting of the Heaths Gospel Oak Ward End Olton Hawkes End Draper's Fields Swan Village Walsall Wood Tollbar End Wednesbury Oak Gibbet Hill Caldmore Dibdale Lodge Hill Ladymoor Harborne New Town Mount Pleasant Coventry Whitley Chad Valley Billesley Dudley Wood Selly Oak Portobello Little Heath Bordesley Elston Hall Bromford Little London Beechwood Red Hill Shirley Street Lodge Green Goldthorn Park Bourne Vale Tidbury Green Stow Heath Darley Green Palfrey Harvills Hawthorn Vauxhall Wolverhampton New Town Row Coundon Green Rood End Stechford Swan Village Stone Cross Alderman's Green Lane Head Boldmere Canley Gardens Great Heath March End Dudley Oscott Spring Vale Hasluck's Green Garretts Green Shepwell Green Hart's Hill Brandwood End Waring's Green Bearwood Canley The Leys Park Village Brierley Hill Mushroom Green Springfield Woodsetton Bickenhill Wednesfield Whitehouse Common Chelmsley Wood Tyburn Walsgrave on Sowe Holly Hall Banners Gate Oakham Dorridge Halesowen Woodgate The Straits Yardley Fields Wednesbury Hall Green Grove Vale Deepfields Castlecroft Rotton Park Greets Green Lyndon Green Tettenhall Hall Green Stubber's Green Solihull Upper Gornal The Delves Moxley Pedmore Shirley Balsall Heath Ridge Hill Wood Hayes Meriden Kingstanding Stoke Wallbrook Daw End Wood End Parkes Hall Baptist End Heath Town Wordsley Leighswood Packwood Merry Hill Primrose Hill Coundon Highfields Ten Acres Brickhouse Farm Wall Heath Stockland Green Highter's Heath Walmley Selly Park Pelsall Streetly Pinkett's Booth Perry Shire Oak Bentley Heath County Bridge Dudley's Fields Haden Cross Langley Green Sheldon Ashmore Lake Cheylesmore Rushall Wollaston Wootton Green Little Bloxwich Shenley Fields Paradise Birmingham Griffin's Hill Wyken Black Patch Stirchley Fen End Heronfield Bradmore Oxley Hillfields Court House Green Elmdon Heath Old Swinford Lower Stoke Perry Beeches Church End Scotlands Old Fallings Hawne Millison's Wood Hill Hook Lyndon Aldersley Dixon's Green Wergs Bloxwich Gib Heath Whitlock's End Newton Titford Lanesfield Streetly Rumbush Birches Green Earlsdon Billesley Common Holly Bank Blakenall Heath Longford Lozells Gosford Green Tansley Hill Willenhall Mere Green The Lunt Catshill Balls Hill Reeves Green Stoke Aldermoor Black Lake King's Heath Darby's Hill Bartley Green London Fields Shard End Ladywood Roseville Coal Pool Lower Eastern Green Quarry Bank Batmans Hill Stambermill Vicarage Box Trees Golds Hill Tilehouse Green Ashmore Park Tibbington Illshaw Heath Withymoor Village Chester Road Brownhills Sharmans Cross Three Maypoles Woodcock Hill Claregate Penn Stoke Park Bordesley Green East Darby End Lower Gornal Old Dock Hayley Green Coseley Stoke Heath Witton Mesty Croft West Coseley Chapel Green Bristnall Fields Walker's Heath Kineton Green Stivichall Foxford Ettingshall Park Golds Green Horseley Heath Pleck Finham Benton Green Summerfield Park Stow Lawn Short Heath Londonderry Bramford Hill Catherine Cross Compton Maney Ulverley Green Catherine-de-Barnes Aston Temple Balsall Bordesley Green Lea Hall Tudor Hill Merridale Knowle Grove Pinley Gardens Hamstead Upper Ettingshall Priory Soho West Smethwick King's Norton Hall Green Eve Hill Hill Top Guns Village South Yardley Kates Hill Wood End Hay Mills Underhill Small Heath Woodway Park Ryders Green Aldridge Wollescote Reddicap Heath Oldwich Lane Upper Witton Yardley Four Oaks Henley Green Kingshurst Upper Eastern Green Sedgley Tividale Smethwick Moor Hall Neachells Burnt Tree Newbridge Woodshires Green Queslett Hall End Falcon Lodge Fordbridge Brookfields Shelfield Penn Fields Portway Kitt's Green Knowle Woodside Aston New Town Handsworth Ryecroft Monkspath Rowley Regis Toll End Nechells The Manor New Cross Ruiton Lye Whoberley Langley Chadwick End St Chads Yew Tree Cannon Hill Finchfield Nechells Green Barston New Dock Elmdon Hockley Heath The Coppice Salter Street Lower Bradley West Bromwich Fallings Heath Blowers Green Wylde Green Pendeford Blackheath Netherton Lode Heath Charlemont Colehall Wyken Green Buckland End New Invention Moseley Monmore Green Warstock Brandhall Hateley Heath Rubery