Radio Advertising in Streetly

Get in touch

Radio Station Advertising in Streetly

Radio advertising is a fantastic and cost-effective way to promote most brands, services and businesses on commercial radio stations.

Our experienced marketing teams work with major stations every day and can arrange advertising across the whole country. As well as large well-known stations we can also arrange adverts on smaller more local stations, which are well known and highly effective in their regions.

Popular stations reach millions of listeners daily. So, if you're looking for radio advertising for your company, look no further than us. We'll have your brand broadcasting on the airwaves in no time at all!

If you are interested in this popular form of marketing, please contact us today. We look forward to hearing from you and creating a radio advertising campaign to suit your needs. 

Most radio campaigns have a recommended minimum spend of £2000 to have a successful impact. 

Contact Us

What is Radio Station Advertising?

Put simply, radio advertising is a way to promote your product or service on commercial radio stations through the medium of short audio adverts (typically 30 seconds long). These radio adverts typically run in between songs, chat and news bulletins and are used by a range of companies due to their ability to reach a huge cross-section of society.

Radio ads are used for a variety of messages; from commercial selling through to public service messaging.

Radio costs are reasonable when compared to other forms of marketing, meaning that it subsequently achieves a great return on investment; this is one of its main advantages and why it is used time after time, week after week.  

If you would like free quotes contact us today.

Get a Quote

What is the Cost of Radio Advertising?

The factors which broadly determine the cost are outlined below:

  • Reach/Number of Listeners/Listenership – the more people who tune in to a radio station on a daily basis (and therefore the more likely to hear your radio advert) the more expensive it will be. Heart advertising costs and Hits/Capital radio advertising costs are obviously more expensive (as large commercial stations) than smaller local stations - but you would expect this because they have more listeners (so potentially more customers for you). So the option when choosing a station to advertise on is; do you want to hit lots of people in a wide area or a smaller but more select audience more locally?

  • Number of Slots – the more slots (number of radio adverts) you choose to have, the more expensive it will be. You may choose to do a couple of ads each day or want to go more “heavyweight” and do between 10-15 slots so that you are covering the majority of the day. If you are uncertain of which approach to take our media planners will advise. Think about when in the day your target market and target audience will be listening and tailor your slots to their life and listening patterns.

  • Length of Campaign – most adverts are the same length – 30 seconds – and a typical campaign would be over one week. Sometimes however you may want to do a shorter period, a weekend promotion or a “winning weekend” are popular in raising awareness. If you have a larger budget, you may look to do a few weeks with your radio ad to really get your message and brand out there on the airwaves. For the best results, we tend to suggest a minimum of a week, however, a two-week campaign is ideal for a good amount of coverage.

  • Time of Slots - depending on what you are promoting, certain times of day may work better. Slots are broadly broken down into breakfast, day, evening (rush hour) and night. The most sought-after tend to be breakfast and evening as they have higher listeners. Again, have a think about when your target audience may be listening, or equally spread them throughout the day to hit a variety and cross-section of people. A spread tends to be the most typical approach by most advertisers but your product will guide you to the most suitable timings.

  • Radio Talk Ups and Radio Co-Promotions – as well as doing straight “air-time” you can also do what is called “talk-up” or “co-promotions”, this is where the DJs/presenters talk about a product. Often this can be a more creative approach. They are given a script and bullet points to mention so that they talk about the right things and are “on message”. Radio co-promos are often an informal way of getting your key information across. Sometimes stations can be picky about what services and products they do co-promotions with. Examples of co-promotions are when presenters talk about how “great” a film or theatre show is - when they may not have actually seen it! 

Simply drop us a message today and we will send over more specific information about radio advertising costs. 

Does Radio Advertising Work?

The simple answer is yes!

When you think about it, most people listen to the radio on a daily basis; in their homes, at work and also when driving, therefore it is a great way to reach a mass amount of people quickly. This mass reach is one of the main benefits; it can hit millions of people all at once. Most forms of marketing media (apart from TV advertising) cannot claim to achieve this, whilst radio adverts manage to do this at a fraction of the price of TV advertising.

However, even though a radio ad hits a huge number of listeners this isn’t untargeted as stations have different demographics e.g. younger people tend to listen to Hits/Capital FM, older listeners tend to tune into Smooth. Our teams will help match your product and message to the most suitable stations.

This targeting is the main reason radio advertising achieves brilliant results time after time and why radio advertising effectiveness is high; radio has high reach but wastage is reduced as these people are targetted. 

The value for money is another reason radio is popular with many advertisers and companies. 

Which Companies Typically Advertise on The Radio in B74 2?

As radio listeners represent a great cross-section of society, advertising on radio works for most businesses and is a popular form of marketing employed by a range of companies from diverse industries. The most popular types of companies who advertise on radio through our teams include: 

If you would like to book a radio campaign or for us to propose a radio advertising campaign for you, contact us today for more information. 

Which Are The Top UK Radio Stations To Advertise On?

When thinking about which station to go for, put yourself in the mind of your potential customer and think “what station would they listen to”? Selecting the right station is the key to all successful campaigns.

The most popular campaigns we run are with: 

  • Capital/Hits FM advertising

  • Heart FM advertising

  • Smooth FM advertising

  • Classic FM advertising

  • Magic FM advertising

  • Absolute FM advertising

  • Local radio advertising

Contact us today for more information and advice about the above commercial radio stations and use radio to reach your target audience. 

Combination Marketing - Teaming Your Radio Adverts With Other Suitable Advertising Options

If you are looking to combine commercial radio with other options the below typically work well:  

  • Online - as people will hear your radio advert they are then likely to go online to find out more information. A strong online presence is, therefore, a good idea to supplement your campaign.

  • Social media marketing - similar to the benefits of online support, social media is often a good idea to use to back up your radio ads. 

  • Bus ads - bus ads or other forms of outdoor promotions are a great way to support radio, meaning that people get to see and hear what you have to offer. 

  • TV - the cherry on top of any marketing campaign - the power of TV is superb and can be targeted to regions making it more affordable than people often realise.

What Makes the Best Commerical Radio Adverts in Streetly?

With your radio advertising, you must remember that the audience can only listen to your product or service being described by words - they obviously can't see it -  this means you need to create an innovative advert which will catch their attention. Also, you don't have much time - 30 seconds is not a lot of time to describe what you are offering - so you must get to the point and be clear and concise. Sometimes catchy phrases and slogans work and a good sound bed can attract attention further - but also just being clear and direct is important; don't try and cram too much in.

To summarise we would say; try not to be too clever, as most listeners are doing other things - so get to the point and don't be too confusing. You just need to grab their attention and encourage them to seek more information at a later time.  

Can You Help Me Make a Radio Advert Or Do I Need to Supply One Direct?

Yes! 

Get in touch today and we can help you make your advert with our radio ad production team at a brilliant rate. When producing this for you we, of course, take into account best practices as outlined by the Radio Advertising Bureau (RAB). We will also help with script-writing, bed creation and finding a suitable voice-over artist to match with your individual needs.  Our top tip would be to get an “ear-catching” advert so that it stands out; something clear, catchy and to the point works best.  

Frequently Asked Questions about Advertising on the Radio

Here are the most popular questions we get asked:  

What does it cost to advertise on the radio? 

As we explore in the guide, the cost depends on a few factors including which stations you choose, the length of the campaign and the time of year. Many advertisers use radio as it offers great value for money. 

What does radio advertising mean? 

It's basically advertising on the radio using short pre-recorded adverts that are broadcast to a set pre-approved schedule. It's used by a wide range of businesses and brands due to it's proven success.  

How much is a 30-second radio ad? 

It depends on the station and the listenership, larger more commercial stations with more listeners cost more than smaller more local ones. 

Is radio advertising still effective? 

Very, its reasonable price tag and ability to reach a large number of people make it both highly effective and a firm favourite with a broad range of companies who are looking to increase profits or raise awareness. It's probably an under-used advertising medium, considering its great results. 

Contact Us

So, if you are looking for radio adverts in Streetly, look no further than us.

You can either let us know which commercial radio station you are interested or we will put together a proposal based on your budgets, aims and target audience. We can also supply you with more information on the advantages of radio advertising any other advice or information that you may need.

We look forward to hearing from you and working to get your product, brand or service on the airwaves!

Contact Us

Topics covered - radio advertising in B74 2. 

We cover Streetly (West Midlands)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for radio advertising
Daw End Beechwood Quarry Bank Hall Green Gilbertstone Digbeth Goscote Waring's Green Hockley King's Heath Salter Street Ryders Green Finchfield Langley Green Cape Hill Albion Millison's Wood Coventry New Cross Hillfields Shirley Turves Green Ridgacre Batmans Hill Princes End Solihull Great Heath Rood End Blowers Green New Oscott Hardwick Halesowen Meer End Heronfield Bowling Green Brandwood End Wyken Dunstall Hill Titford Cinder Hill Barston Griffin's Hill Lapal Pelsall Wood Springfield Bordesley Westwood Heath Hamstead Balsall Street Darlaston Perry Common Lower Bradley Eve Hill Green Lanes Bradley Hateley Heath Walker's Heath California Darby End Portobello Woods Bank Fallings Park The Flatts Allesley Green Coseley Goldthorn Park Leamore Manor House Rubery Reeves Green Wallington Heath Portway Golds Hill Cannon Hill Norton Highter's Heath Shelfield Olton Warley Woods Witton The Leys Sutton Coldfield Primrose Hill Berkswell Brookfields Birches Green Ettingshall New Town Row Stow Heath Westwood Gardens Perry Beeches London Fields Swan Village Illshaw Heath Beechwood Gardens Parkes Hall Harvest Hill Bloxwich Longford Netherwood Heath Netherton Catchems Corner Pelsall Brandhall Ocker Hill Round's Green Red Hill Bordesley Green Charlemont Tudor Hill Coundon Moor Green Shirley Heath Catherine Cross Middle Bickenhill Small Heath Bickenhill Canley Gardens Balls Hill Sandwell Mere Green Newbridge Priestfield West Heath Hampton in Arden Kirby Corner Dudley Port Kates Hill The Straits Stoke Aldermoor Doe Bank Selly Park Bartley Green Bournbrook Sparkbrook Buckland End Stone Cross Sparkhill Billesley Wollescote Aston New Town Mill Green Saltley Bishopgate Green Lea Hall Benton Green Gospel Oak New Town Walsal End Fen End Upper Eastern Green Hockley Hay Mills Vigo Haden Cross Stockfield Packwood Tile Cross Londonderry Balsall Heath Stechford Beech Lanes Chadwick End Binley Colehall Pensnett Parting of the Heaths Bushbury Canley Stirchley Whitmore Reans Finham Brockmoor Edgwick Summerfield Park Wyken Green Causeway Green King's Hill Woodshires Green Greet Yardley Fields Scotlands Cawney Hill Hockley Heath Ward End Swan Village Potter's Green Upper Stoke Walmley Lower Gornal Grove Vale The Coppice Willenhall Vicarage The Woods Sedgley Hill Top Falcon Lodge Oxbarn Erdington Wallbrook Oscott Newbolds Flint's Green Whitmore Park Copt Heath Tettenhall Wood Compton Mount Pleasant Whitley Wednesbury Walsall Old Fallings Hawkes End Wylde Green Blossomfield Tettenhall Solihull Lodge Brownhills West Box Trees Hilltop Wednesfield Cofton Common Spring Vale Blakenall Heath Wood End Springs Mire Minworth Wake Green Draper's Fields Palfrey Maney Merry Hill Bentley Heath Bacon's End Hawne Foleshill Queslett Springfield Shenley Fields Northfield Blakenhall Millfields Clayhanger Wightwick Elmdon Heath Fallings Heath Stoke Park Hall End Four Oaks Monmore Green Church End Ladywood Norton Green March End Kingswinford Whitehouse Common Wall Heath Handsworth Wood Oldwich Lane Fordhouses Short Heath Bilston Streetly Packwood Gullet Fishley Guns Village Low Hill Dixon's Green Oldbury Gosford Green Knowle Garrets Green Baptist End Lanesfield Pleck Hart's Hill Whoberley Wolverhampton Harvills Hawthorn Catherine-de-Barnes Court House Green Mesty Croft Coundon Green Dudley Winson Green Kingshurst Whitlock's End King's Norton Bearwood Oakham New Invention Hayley Green Parkfield Hawkesley Hill Hook Windmill End Aldersley Russell's Hall Woodcross Stockland Green Lodge Green Cotteridge Amblecote Spon End Greenleighs New Dock Claregate Horseley Heath Rough Hills Elston Hall Coal Pool Woodsetton Bushbury Hill Chapel Fields Bradnock's Marsh Penn Fields Stubber's Green Brown's Green Frankley Great Bridge Illey Little Heath Dickens Heath Alcester Lane's End Sharmans Cross Banners Gate Birmingham Cradley Heath Bunker's Hill Newton Daisy Bank Old Hill Pickford Upper Witton Edgbaston Bradmore Hill and Cakemore Nechells West Smethwick Perry Barr Woodgate Bentley Castle Vale Brownshill Green Alum Rock Brierley Hill Hall Green Streetly Nechells Green Golds Green Woodcock Hill Newtown Royal Sutton Coldfield Black Lake New Town Palmers Cross Hill Foxford Allesley Tippity Green Lutley Church Hill Kineton Green Harden Rotten Row Bristnall Fields The Lunt Tyburn Middle Stoke Lyndon Green Hill Wood The Manor Loxdale Sedgemere Pedmore Reddicap Heath Aldridge Ryecroft The Delves Castle Bromwich Leighswood Ashmore Park Warstock Aston Alderman's Green Stoke Heath Brades Village Stivichall Billesley Common Lime Tree Park Shepwell Green Tividale Hall Chad Valley Green Lane Lambert's End Tower Hill Yew Tree Shard End Springfield Little Bromwich Bromley Keresley Oxley Wren's Nest Old Oscott South Yardley Pinkett's Booth Wood Hayes Darley Green Stockwell End West Bromwich Blackheath Hollyberry End The Chuckery Toll End Upper Gornal Langley Lozells Old Swinford Mayer's Green Wednesbury Oak Woodgate Valley Highgate Barr Common The Knowle Watford Gap Upper Ettingshall Rowley Regis Dudley's Fields Spring Vale Wootton Green Showell Green Little London Ettingshall Park Chelmsley Wood Heath Town Gib Heath Washwood Heath Bromford Hasluck's Green Moor Hall Boldmere St Chads Willenhall Ulverley Green Cheylesmore Mushroom Green Tile Hill Ley Hill Cradley Cheswick Green Tipton Caldmore Handsworth Carol Green Pinley Gardens Catshill Neachells Wood Green Tibbington Old Dock Pinley Brickhouse Farm Roseville Rotton Park Sheldon Hodgehill Roughley Tilehouse Green Chapel Green Oakeswell End Wordsley Brownhills Lodge Hill Lifford Tividale Bordesley Green East Stambermill Highfields Wood End Moseley County Bridge All Saints Penn Darlaston Green Spring Bank Ladymoor Ladywood Paradise Balsall Common Wellington Place Summer Hill Lee Bank Marston Green Vauxhall Pendeford Stow Lawn Priory Earlsdon Four Oaks Park Bell Green Holbrooks Ten Acres Four Oaks Eaves Green Dorridge Birchills Friar Park Rushall Hasbury Holly Bank Merry Hill Monks Park Blakeley Green Kitt's Green Ashmore Lake Short Heath Dudley Wood Hurst Hill Knowle Grove Ridge Hill Henley Green Wergs Weoley Castle Eastcote Ruiton Garretts Green West Coseley Tipton Green Selly Oak Stoke Gibbet Hill Birchfield Walsgrave on Sowe Pickford Green Acocks Green Elmdon Gornalwood Great Barr Rumbush Yardley Darby's Hill Hurst Green Tansley Hill Coombeswood Lane Head Lyndon Freezeland Pype Hayes Castlecroft Balsall Underhill Lower Stoke Perry Dibdale Goldthorn Hill Shirley Street New Mills Tidbury Green Tyseley Short Cross Heath End Scott's Green Temple Balsall Holly Hall Tat Bank Meriden Merridale Withymoor Village Smethwick Little Bloxwich Yardley Wood Black Patch Bloomfield Lower Eastern Green Woodway Park Glebe Farm Tollbar End Lode Heath Fordbridge Bescot Longbridge Wollaston Whiteheath Gate Lye Moseley Village Rowley's Green Summerford Place Gravelly Hill Three Maypoles Hall Green Bourne Vale Grace Mary Estate Bramford Rough Hay Park Village Moxley Soho Pheasey Radford Woodside Nordley Hill Hall Green Chester Road Deritend Churchfield Kingstanding Bournville Stourbridge Monkspath Harborne Walsall Wood Moseley Burnt Tree Thimble End Shire Oak Deepfields Greets Green