Radio Advertising in Tat Bank

Get in touch

Radio Station Advertising in Tat Bank

Radio advertising is a fantastic and cost-effective way to promote most brands, services and businesses on commercial radio stations.

Our experienced marketing teams work with major stations every day and can arrange advertising across the whole country. As well as large well-known stations we can also arrange adverts on smaller more local stations, which are well known and highly effective in their regions.

Popular stations reach millions of listeners daily. So, if you're looking for radio advertising for your company, look no further than us. We'll have your brand broadcasting on the airwaves in no time at all!

If you are interested in this popular form of marketing, please contact us today. We look forward to hearing from you and creating a radio advertising campaign to suit your needs. 

Most radio campaigns have a recommended minimum spend of £2000 to have a successful impact. 

Contact Us

What is Radio Station Advertising?

Put simply, radio advertising is a way to promote your product or service on commercial radio stations through the medium of short audio adverts (typically 30 seconds long). These radio adverts typically run in between songs, chat and news bulletins and are used by a range of companies due to their ability to reach a huge cross-section of society.

Radio ads are used for a variety of messages; from commercial selling through to public service messaging.

Radio costs are reasonable when compared to other forms of marketing, meaning that it subsequently achieves a great return on investment; this is one of its main advantages and why it is used time after time, week after week.  

If you would like free quotes contact us today.

Get a Quote

What is the Cost of Radio Advertising?

The factors which broadly determine the cost are outlined below:

  • Reach/Number of Listeners/Listenership – the more people who tune in to a radio station on a daily basis (and therefore the more likely to hear your radio advert) the more expensive it will be. Heart advertising costs and Hits/Capital radio advertising costs are obviously more expensive (as large commercial stations) than smaller local stations - but you would expect this because they have more listeners (so potentially more customers for you). So the option when choosing a station to advertise on is; do you want to hit lots of people in a wide area or a smaller but more select audience more locally?

  • Number of Slots – the more slots (number of radio adverts) you choose to have, the more expensive it will be. You may choose to do a couple of ads each day or want to go more “heavyweight” and do between 10-15 slots so that you are covering the majority of the day. If you are uncertain of which approach to take our media planners will advise. Think about when in the day your target market and target audience will be listening and tailor your slots to their life and listening patterns.

  • Length of Campaign – most adverts are the same length – 30 seconds – and a typical campaign would be over one week. Sometimes however you may want to do a shorter period, a weekend promotion or a “winning weekend” are popular in raising awareness. If you have a larger budget, you may look to do a few weeks with your radio ad to really get your message and brand out there on the airwaves. For the best results, we tend to suggest a minimum of a week, however, a two-week campaign is ideal for a good amount of coverage.

  • Time of Slots - depending on what you are promoting, certain times of day may work better. Slots are broadly broken down into breakfast, day, evening (rush hour) and night. The most sought-after tend to be breakfast and evening as they have higher listeners. Again, have a think about when your target audience may be listening, or equally spread them throughout the day to hit a variety and cross-section of people. A spread tends to be the most typical approach by most advertisers but your product will guide you to the most suitable timings.

  • Radio Talk Ups and Radio Co-Promotions – as well as doing straight “air-time” you can also do what is called “talk-up” or “co-promotions”, this is where the DJs/presenters talk about a product. Often this can be a more creative approach. They are given a script and bullet points to mention so that they talk about the right things and are “on message”. Radio co-promos are often an informal way of getting your key information across. Sometimes stations can be picky about what services and products they do co-promotions with. Examples of co-promotions are when presenters talk about how “great” a film or theatre show is - when they may not have actually seen it! 

Simply drop us a message today and we will send over more specific information about radio advertising costs. 

Does Radio Advertising Work?

The simple answer is yes!

When you think about it, most people listen to the radio on a daily basis; in their homes, at work and also when driving, therefore it is a great way to reach a mass amount of people quickly. This mass reach is one of the main benefits; it can hit millions of people all at once. Most forms of marketing media (apart from TV advertising) cannot claim to achieve this, whilst radio adverts manage to do this at a fraction of the price of TV advertising.

However, even though a radio ad hits a huge number of listeners this isn’t untargeted as stations have different demographics e.g. younger people tend to listen to Hits/Capital FM, older listeners tend to tune into Smooth. Our teams will help match your product and message to the most suitable stations.

This targeting is the main reason radio advertising achieves brilliant results time after time and why radio advertising effectiveness is high; radio has high reach but wastage is reduced as these people are targetted. 

The value for money is another reason radio is popular with many advertisers and companies. 

Which Companies Typically Advertise on The Radio in B69 4?

As radio listeners represent a great cross-section of society, advertising on radio works for most businesses and is a popular form of marketing employed by a range of companies from diverse industries. The most popular types of companies who advertise on radio through our teams include: 

If you would like to book a radio campaign or for us to propose a radio advertising campaign for you, contact us today for more information. 

Which Are The Top UK Radio Stations To Advertise On?

When thinking about which station to go for, put yourself in the mind of your potential customer and think “what station would they listen to”? Selecting the right station is the key to all successful campaigns.

The most popular campaigns we run are with: 

  • Capital/Hits FM advertising

  • Heart FM advertising

  • Smooth FM advertising

  • Classic FM advertising

  • Magic FM advertising

  • Absolute FM advertising

  • Local radio advertising

Contact us today for more information and advice about the above commercial radio stations and use radio to reach your target audience. 

Combination Marketing - Teaming Your Radio Adverts With Other Suitable Advertising Options

If you are looking to combine commercial radio with other options the below typically work well:  

  • Online - as people will hear your radio advert they are then likely to go online to find out more information. A strong online presence is, therefore, a good idea to supplement your campaign.

  • Social media marketing - similar to the benefits of online support, social media is often a good idea to use to back up your radio ads. 

  • Bus ads - bus ads or other forms of outdoor promotions are a great way to support radio, meaning that people get to see and hear what you have to offer. 

  • TV - the cherry on top of any marketing campaign - the power of TV is superb and can be targeted to regions making it more affordable than people often realise.

What Makes the Best Commerical Radio Adverts in Tat Bank?

With your radio advertising, you must remember that the audience can only listen to your product or service being described by words - they obviously can't see it -  this means you need to create an innovative advert which will catch their attention. Also, you don't have much time - 30 seconds is not a lot of time to describe what you are offering - so you must get to the point and be clear and concise. Sometimes catchy phrases and slogans work and a good sound bed can attract attention further - but also just being clear and direct is important; don't try and cram too much in.

To summarise we would say; try not to be too clever, as most listeners are doing other things - so get to the point and don't be too confusing. You just need to grab their attention and encourage them to seek more information at a later time.  

Can You Help Me Make a Radio Advert Or Do I Need to Supply One Direct?

Yes! 

Get in touch today and we can help you make your advert with our radio ad production team at a brilliant rate. When producing this for you we, of course, take into account best practices as outlined by the Radio Advertising Bureau (RAB). We will also help with script-writing, bed creation and finding a suitable voice-over artist to match with your individual needs.  Our top tip would be to get an “ear-catching” advert so that it stands out; something clear, catchy and to the point works best.  

Frequently Asked Questions about Advertising on the Radio

Here are the most popular questions we get asked:  

What does it cost to advertise on the radio? 

As we explore in the guide, the cost depends on a few factors including which stations you choose, the length of the campaign and the time of year. Many advertisers use radio as it offers great value for money. 

What does radio advertising mean? 

It's basically advertising on the radio using short pre-recorded adverts that are broadcast to a set pre-approved schedule. It's used by a wide range of businesses and brands due to it's proven success.  

How much is a 30-second radio ad? 

It depends on the station and the listenership, larger more commercial stations with more listeners cost more than smaller more local ones. 

Is radio advertising still effective? 

Very, its reasonable price tag and ability to reach a large number of people make it both highly effective and a firm favourite with a broad range of companies who are looking to increase profits or raise awareness. It's probably an under-used advertising medium, considering its great results. 

Contact Us

So, if you are looking for radio adverts in Tat Bank, look no further than us.

You can either let us know which commercial radio station you are interested or we will put together a proposal based on your budgets, aims and target audience. We can also supply you with more information on the advantages of radio advertising any other advice or information that you may need.

We look forward to hearing from you and working to get your product, brand or service on the airwaves!

Contact Us

Topics covered - radio advertising in B69 4. 

We cover Tat Bank (West Midlands)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for radio advertising
Wightwick Perry Common Little Bromwich Harden Washwood Heath Titford Walker's Heath The Straits Bacon's End Marston Green Batmans Hill Stambermill Daw End Bescot Finham Oakham Canley Gardens Coundon Green Pelsall West Bromwich Bishopgate Green Allesley Kates Hill Stoke Aldermoor Perry Ladywood Goldthorn Park Aston New Town Wollaston Clayhanger The Delves Oakeswell End Barr Common Gospel Oak Bramford Spring Vale Packwood Ryecroft Ridgacre Warstock Kingstanding Lyndon Little Heath Monkspath Tipton Stourbridge The Woods Aston Holbrooks Greets Green Upper Eastern Green Pinley Bloomfield Coventry Merridale Gib Heath Palfrey Whoberley Lodge Hill Hawne Fallings Park Freezeland Lower Eastern Green Streetly Vicarage Hasluck's Green Woodcross Bromford Warley Woods Binley Pinley Gardens Blowers Green Hill and Cakemore Colehall Fen End Draper's Fields Walsall Millison's Wood Harvest Hill Lambert's End Hurst Hill Park Village Sutton Coldfield Rood End Perry Beeches Cinder Hill Walsal End Elmdon Heath Queslett Pensnett Tividale Gosford Green Lifford Parting of the Heaths Haden Cross Cape Hill Bushbury Hill Lodge Green Knowle Parkfield Earlsdon Oxley Coseley Chad Valley Longford Handsworth Wood Old Oscott Blakenall Heath Wylde Green Birmingham Balsall Common Sandwell Stockfield Penn Boldmere Springfield Kitt's Green Walmley Old Fallings Daisy Bank Brades Village Short Heath Merry Hill Castle Bromwich Scotlands Shepwell Green Northfield Griffin's Hill Newton Rough Hills Roseville Walsall Wood Goscote Greenleighs New Town Short Cross Compton Shenley Fields Stoke Portway Parkes Hall Lode Heath Foleshill Henley Green Saltley Brownhills Bradley Wood End Box Trees Rotton Park Oscott Knowle Grove Tile Cross Stirchley Tyburn Bearwood Underhill Leighswood Hall Green Alcester Lane's End Lapal Highgate Wallington Heath Brookfields Hill Top Bourne Vale Heath Town Short Heath Birchills Pickford Green Mount Pleasant Acocks Green Lower Stoke Shire Oak Lee Bank Charlemont Darlaston Ashmore Lake Smethwick Cawney Hill Ettingshall Park Pleck Banners Gate Birches Green Gornalwood Glebe Farm Green Lane Finchfield Sparkbrook Three Maypoles Nechells Priestfield Salter Street Handsworth Bowling Green Sedgemere Whiteheath Gate Bristnall Fields Little London Soho Dibdale Springs Mire Pedmore Heronfield Bordesley New Oscott Maney Golds Hill Oldwich Lane Swan Village Streetly Moxley Thimble End King's Norton Fishley Low Hill Lower Gornal Bromley Pelsall Wood Ward End Garrets Green Windmill End Darby's Hill Wednesbury Darlaston Green Yew Tree Carol Green Friar Park Sedgley Langley Brownhills West Lutley Russell's Hall Monmore Green Netherton Gravelly Hill Shard End Rumbush Little Bloxwich Leamore Mill Green Stow Heath Monks Park Wallbrook Mesty Croft Beechwood County Bridge Cradley Heath Dunstall Hill Ten Acres Upper Gornal Chapel Fields Illey Old Dock Scott's Green Barston Rough Hay Ley Hill Solihull Lodge Wood Hayes Ladywood Turves Green Causeway Green Hardwick The Knowle The Leys Radford Brockmoor Berkswell Moor Green Royal Sutton Coldfield Round's Green Bournville Hurst Green Green Lanes Norton Green Summerfield Park Meriden Lane Head Pendeford Kingswinford Woodcock Hill West Heath Rubery Summerford Place Flint's Green Illshaw Heath Whitley New Town Langley Green Wren's Nest Tile Hill Spring Vale Balsall Street Princes End New Dock Ettingshall Cannon Hill Springfield Tower Hill Tollbar End Whitehouse Common Primrose Hill Cheswick Green Churchfield Wordsley Ridge Hill Stow Lawn New Cross Pickford Weoley Castle Foxford Tibbington Chester Road Hockley Heath Sheldon Deritend Wellington Place Sharmans Cross Bloxwich Gilbertstone Bradmore Brandwood End Meer End The Flatts West Coseley Mayer's Green Yardley Fields Black Patch Penn Fields Cradley Tidbury Green Billesley Tat Bank Catshill Westwood Gardens Vauxhall Minworth Stubber's Green Brandhall Great Bridge Lime Tree Park Tudor Hill Kineton Green Black Lake Newbolds Old Swinford Four Oaks Park Rotten Row Oxbarn Hockley West Smethwick Tippity Green Toll End Canley Tividale Hall Reddicap Heath Merry Hill Walsgrave on Sowe Withymoor Village Garretts Green Tilehouse Green Bell Green Bournbrook Upper Stoke Coal Pool Balsall Temple Balsall Yardley California Ladymoor Guns Village Hateley Heath Elston Hall Rowley Regis Woodside Reeves Green Hasbury Copt Heath Edgwick Hill Nordley Hill Bartley Green Stoke Heath Newbridge Grove Vale Court House Green Horseley Heath Nechells Green Whitmore Park Holly Bank New Town Row Coombeswood Solihull Tipton Green All Saints Chelmsley Wood Hill Wood Wednesfield Wall Heath Erdington Hillfields Small Heath Highter's Heath Wolverhampton The Manor Red Hill Catchems Corner Blossomfield Longbridge Showell Green Hall Green Eastcote Dudley Port Tansley Hill Edgbaston Stechford Winson Green Frankley Pheasey Netherwood Heath Selly Park Lower Bradley Deepfields Shirley Lanesfield Bentley Dixon's Green Fordbridge Wyken Green Upper Ettingshall Wood End Beechwood Gardens Buckland End Old Hill Greet Sparkhill Selly Oak Woodsetton Blackheath London Fields Hawkes End Alderman's Green Quarry Bank Bilston Four Oaks Hall End Tettenhall Wood Hamstead Manor House New Mills St Chads Catherine Cross Witton Allesley Green Four Oaks Pinkett's Booth Woodway Park Darby End Catherine-de-Barnes Mushroom Green Woodshires Green The Lunt Ashmore Park Moseley Loxdale Fallings Heath Hall Green Yardley Wood Cofton Common Roughley Woodgate Valley Whitlock's End Darley Green Albion Church End Willenhall Whitmore Reans Lea Hall Dudley Caldmore Waring's Green Lye Kingshurst Wyken Bunker's Hill Doe Bank Hampton in Arden Shirley Heath Aldridge Highfields New Invention Olton Golds Green Hilltop Amblecote Spon End Bentley Heath Halesowen The Chuckery Hayley Green Hockley Cheylesmore Vigo Priory Palmers Cross Rowley's Green Perry Barr Hart's Hill Pype Hayes March End Millfields Moseley Packwood Gullet Upper Witton Castle Vale Dudley Wood Hawkesley Chapel Green Rushall Billesley Common Oldbury Hall Green Watford Gap Castlecroft South Yardley Cotteridge Summer Hill Burnt Tree Claregate Kirby Corner Bordesley Green East Stockland Green Wergs Harborne Hay Mills Lyndon Green Grace Mary Estate Church Hill Great Barr Brickhouse Farm Hodgehill Blakenhall Holly Hall Wake Green The Coppice King's Hill King's Heath Dorridge Neachells Wednesbury Oak Bradnock's Marsh Digbeth Bickenhill Ruiton Falcon Lodge Lozells Spring Bank Tyseley Shirley Street Balls Hill Swan Village Shelfield Coundon Brownshill Green Keresley Eve Hill Willenhall Blakeley Green Paradise Wood Green Eaves Green Wootton Green Bordesley Green Alum Rock Dickens Heath Bushbury Stivichall Tettenhall Chadwick End Hill Hook Moseley Village Wollescote Gibbet Hill Woods Bank Hollyberry End Baptist End Middle Stoke Potter's Green Stockwell End Benton Green Stoke Park Westwood Heath Brown's Green Great Heath Fordhouses Balsall Heath Dudley's Fields Norton Springfield Goldthorn Hill Heath End Mere Green Moor Hall Woodgate Harvills Hawthorn Newtown Ocker Hill Elmdon Beech Lanes Portobello Londonderry Stone Cross Brierley Hill Ulverley Green Middle Bickenhill Ryders Green Birchfield Aldersley