Radio Advertising in Tibbington

Get in touch

Radio Station Advertising in Tibbington

Radio advertising is a fantastic and cost-effective way to promote most brands, services and businesses on commercial radio stations.

Our experienced marketing teams work with major stations every day and can arrange advertising across the whole country. As well as large well-known stations we can also arrange adverts on smaller more local stations, which are well known and highly effective in their regions.

Popular stations reach millions of listeners daily. So, if you're looking for radio advertising for your company, look no further than us. We'll have your brand broadcasting on the airwaves in no time at all!

If you are interested in this popular form of marketing, please contact us today. We look forward to hearing from you and creating a radio advertising campaign to suit your needs. 

Most radio campaigns have a recommended minimum spend of £2000 to have a successful impact. 

Contact Us

What is Radio Station Advertising?

Put simply, radio advertising is a way to promote your product or service on commercial radio stations through the medium of short audio adverts (typically 30 seconds long). These radio adverts typically run in between songs, chat and news bulletins and are used by a range of companies due to their ability to reach a huge cross-section of society.

Radio ads are used for a variety of messages; from commercial selling through to public service messaging.

Radio costs are reasonable when compared to other forms of marketing, meaning that it subsequently achieves a great return on investment; this is one of its main advantages and why it is used time after time, week after week.  

If you would like free quotes contact us today.

Get a Quote

What is the Cost of Radio Advertising?

The factors which broadly determine the cost are outlined below:

  • Reach/Number of Listeners/Listenership – the more people who tune in to a radio station on a daily basis (and therefore the more likely to hear your radio advert) the more expensive it will be. Heart advertising costs and Hits/Capital radio advertising costs are obviously more expensive (as large commercial stations) than smaller local stations - but you would expect this because they have more listeners (so potentially more customers for you). So the option when choosing a station to advertise on is; do you want to hit lots of people in a wide area or a smaller but more select audience more locally?

  • Number of Slots – the more slots (number of radio adverts) you choose to have, the more expensive it will be. You may choose to do a couple of ads each day or want to go more “heavyweight” and do between 10-15 slots so that you are covering the majority of the day. If you are uncertain of which approach to take our media planners will advise. Think about when in the day your target market and target audience will be listening and tailor your slots to their life and listening patterns.

  • Length of Campaign – most adverts are the same length – 30 seconds – and a typical campaign would be over one week. Sometimes however you may want to do a shorter period, a weekend promotion or a “winning weekend” are popular in raising awareness. If you have a larger budget, you may look to do a few weeks with your radio ad to really get your message and brand out there on the airwaves. For the best results, we tend to suggest a minimum of a week, however, a two-week campaign is ideal for a good amount of coverage.

  • Time of Slots - depending on what you are promoting, certain times of day may work better. Slots are broadly broken down into breakfast, day, evening (rush hour) and night. The most sought-after tend to be breakfast and evening as they have higher listeners. Again, have a think about when your target audience may be listening, or equally spread them throughout the day to hit a variety and cross-section of people. A spread tends to be the most typical approach by most advertisers but your product will guide you to the most suitable timings.

  • Radio Talk Ups and Radio Co-Promotions – as well as doing straight “air-time” you can also do what is called “talk-up” or “co-promotions”, this is where the DJs/presenters talk about a product. Often this can be a more creative approach. They are given a script and bullet points to mention so that they talk about the right things and are “on message”. Radio co-promos are often an informal way of getting your key information across. Sometimes stations can be picky about what services and products they do co-promotions with. Examples of co-promotions are when presenters talk about how “great” a film or theatre show is - when they may not have actually seen it! 

Simply drop us a message today and we will send over more specific information about radio advertising costs. 

Does Radio Advertising Work?

The simple answer is yes!

When you think about it, most people listen to the radio on a daily basis; in their homes, at work and also when driving, therefore it is a great way to reach a mass amount of people quickly. This mass reach is one of the main benefits; it can hit millions of people all at once. Most forms of marketing media (apart from TV advertising) cannot claim to achieve this, whilst radio adverts manage to do this at a fraction of the price of TV advertising.

However, even though a radio ad hits a huge number of listeners this isn’t untargeted as stations have different demographics e.g. younger people tend to listen to Hits/Capital FM, older listeners tend to tune into Smooth. Our teams will help match your product and message to the most suitable stations.

This targeting is the main reason radio advertising achieves brilliant results time after time and why radio advertising effectiveness is high; radio has high reach but wastage is reduced as these people are targetted. 

The value for money is another reason radio is popular with many advertisers and companies. 

Which Companies Typically Advertise on The Radio in DY4 9?

As radio listeners represent a great cross-section of society, advertising on radio works for most businesses and is a popular form of marketing employed by a range of companies from diverse industries. The most popular types of companies who advertise on radio through our teams include: 

If you would like to book a radio campaign or for us to propose a radio advertising campaign for you, contact us today for more information. 

Which Are The Top UK Radio Stations To Advertise On?

When thinking about which station to go for, put yourself in the mind of your potential customer and think “what station would they listen to”? Selecting the right station is the key to all successful campaigns.

The most popular campaigns we run are with: 

  • Capital/Hits FM advertising

  • Heart FM advertising

  • Smooth FM advertising

  • Classic FM advertising

  • Magic FM advertising

  • Absolute FM advertising

  • Local radio advertising

Contact us today for more information and advice about the above commercial radio stations and use radio to reach your target audience. 

Combination Marketing - Teaming Your Radio Adverts With Other Suitable Advertising Options

If you are looking to combine commercial radio with other options the below typically work well:  

  • Online - as people will hear your radio advert they are then likely to go online to find out more information. A strong online presence is, therefore, a good idea to supplement your campaign.

  • Social media marketing - similar to the benefits of online support, social media is often a good idea to use to back up your radio ads. 

  • Bus ads - bus ads or other forms of outdoor promotions are a great way to support radio, meaning that people get to see and hear what you have to offer. 

  • TV - the cherry on top of any marketing campaign - the power of TV is superb and can be targeted to regions making it more affordable than people often realise.

What Makes the Best Commerical Radio Adverts in Tibbington?

With your radio advertising, you must remember that the audience can only listen to your product or service being described by words - they obviously can't see it -  this means you need to create an innovative advert which will catch their attention. Also, you don't have much time - 30 seconds is not a lot of time to describe what you are offering - so you must get to the point and be clear and concise. Sometimes catchy phrases and slogans work and a good sound bed can attract attention further - but also just being clear and direct is important; don't try and cram too much in.

To summarise we would say; try not to be too clever, as most listeners are doing other things - so get to the point and don't be too confusing. You just need to grab their attention and encourage them to seek more information at a later time.  

Can You Help Me Make a Radio Advert Or Do I Need to Supply One Direct?

Yes! 

Get in touch today and we can help you make your advert with our radio ad production team at a brilliant rate. When producing this for you we, of course, take into account best practices as outlined by the Radio Advertising Bureau (RAB). We will also help with script-writing, bed creation and finding a suitable voice-over artist to match with your individual needs.  Our top tip would be to get an “ear-catching” advert so that it stands out; something clear, catchy and to the point works best.  

Frequently Asked Questions about Advertising on the Radio

Here are the most popular questions we get asked:  

What does it cost to advertise on the radio? 

As we explore in the guide, the cost depends on a few factors including which stations you choose, the length of the campaign and the time of year. Many advertisers use radio as it offers great value for money. 

What does radio advertising mean? 

It's basically advertising on the radio using short pre-recorded adverts that are broadcast to a set pre-approved schedule. It's used by a wide range of businesses and brands due to it's proven success.  

How much is a 30-second radio ad? 

It depends on the station and the listenership, larger more commercial stations with more listeners cost more than smaller more local ones. 

Is radio advertising still effective? 

Very, its reasonable price tag and ability to reach a large number of people make it both highly effective and a firm favourite with a broad range of companies who are looking to increase profits or raise awareness. It's probably an under-used advertising medium, considering its great results. 

Contact Us

So, if you are looking for radio adverts in Tibbington, look no further than us.

You can either let us know which commercial radio station you are interested or we will put together a proposal based on your budgets, aims and target audience. We can also supply you with more information on the advantages of radio advertising any other advice or information that you may need.

We look forward to hearing from you and working to get your product, brand or service on the airwaves!

Contact Us

Topics covered - radio advertising in DY4 9. 

We cover Tibbington (West Midlands)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for radio advertising
Hampton in Arden Old Fallings Goldthorn Hill Lower Eastern Green Yardley Fields Manor House Wednesfield Leamore Merry Hill Batmans Hill Griffin's Hill Friar Park Hasluck's Green Kates Hill Norton Bilston West Heath Three Maypoles Knowle Grove Brickhouse Farm Rowley's Green Goldthorn Park Holbrooks Whitlock's End Whitley Dixon's Green Shirley Box Trees Wednesbury Oak Spring Vale Brown's Green Black Patch Moseley The Chuckery Cotteridge Washwood Heath Hayley Green Great Barr Kineton Green Aston Pelsall Stone Cross Whitmore Park Gospel Oak Ladymoor Four Oaks Heath Town Springfield Middle Stoke Lee Bank Wood Green Copt Heath Wren's Nest Bowling Green Radford Pendeford Lodge Green Woodgate Valley Moxley Moseley Village New Cross The Manor Beechwood Tidbury Green Frankley Smethwick Thimble End Lanesfield Lifford Stoke Aldermoor Blakeley Green Woodside Tyseley Wallbrook Merridale Birchfield Elston Hall Monmore Green New Dock Pensnett Wyken Walker's Heath Wood Hayes Oscott Gornalwood Oakeswell End Eastcote Kitt's Green Pedmore Darlaston Churchfield Catchems Corner Chester Road Longford Catherine-de-Barnes Shelfield Sheldon Queslett The Woods Wall Heath Cradley Small Heath Chapel Green Guns Village Lodge Hill Sutton Coldfield Binley Hall Green Millison's Wood The Knowle Green Lane Meriden Lutley Blossomfield Tilehouse Green Burnt Tree New Mills Gravelly Hill The Lunt Daisy Bank Old Swinford Stockwell End Lower Gornal Tower Hill Ley Hill Stoke Park Sharmans Cross Holly Bank Moor Hall Whitmore Reans Church Hill Langley Palmers Cross Hill Parting of the Heaths Wollescote Roseville Selly Oak Bushbury Hill Greets Green Ladywood Shirley Heath Oldwich Lane Chadwick End Keresley Ulverley Green Harborne Sedgley Old Oscott Newton Upper Stoke Caldmore Rough Hay Coundon Green Millfields Claregate Springfield Hart's Hill Balsall Foleshill Walsall Wood Short Cross Packwood Gullet Cape Hill Primrose Hill Stockfield Rumbush Bordesley Ocker Hill Pinley Gardens Shard End Brandwood End Hall Green Grace Mary Estate King's Norton Coundon Leighswood Witton Lye Finham Shenley Fields Stow Heath Deepfields Oxley Heronfield Lower Bradley Newtown Dibdale Stambermill Harvest Hill London Fields Henley Green Streetly Stoke Heath Billesley Four Oaks Park New Invention Spring Vale Short Heath Tividale Hall Moor Green Watford Gap Little London Oldbury Scott's Green Bloomfield Brierley Hill Russell's Hall Withymoor Village Walsal End Cradley Heath Castle Vale Tividale Gib Heath St Chads Oakham Little Bloxwich Dudley Port County Bridge Balsall Street Cawney Hill Lea Hall Golds Hill Doe Bank New Town Row Cheylesmore Vigo Gosford Green Wyken Green Stow Lawn Beech Lanes Princes End Alum Rock Amblecote Greet Wightwick Blakenall Heath Birchills Gibbet Hill Maney Wylde Green Pheasey Beechwood Gardens Reeves Green Erdington Woods Bank Selly Park Elmdon Heath Little Heath Palfrey Stockland Green Tile Hill Wednesbury Hockley Hillfields Rubery Woodcock Hill Green Lanes Willenhall Hill and Cakemore Bournbrook Lode Heath Causeway Green Wollaston Upper Eastern Green Wordsley The Coppice Tyburn Rotten Row Ashmore Park Eaves Green Red Hill Wallington Heath Edgwick Woodgate Hall End Brandhall Ten Acres Norton Green Grove Vale Titford Hockley Haden Cross Chad Valley Walsall Darley Green Colehall Balls Hill Freezeland Parkes Hall All Saints Mount Pleasant Great Heath Hawkesley Bordesley Green East Hurst Green Clayhanger Bishopgate Green Charlemont Blakenhall Fen End Hawne Four Oaks Castlecroft Garretts Green Rotton Park Whiteheath Gate California Summerfield Park Greenleighs Dudley Wood Birmingham West Coseley Baptist End Roughley Windmill End Bristnall Fields Harden Tollbar End Hateley Heath Fordbridge Sandwell Woodsetton Pleck Gilbertstone Highfields Highter's Heath Woodshires Green Hamstead Goscote Finchfield Brownhills West Boldmere Northfield Londonderry Ettingshall Olton West Smethwick Brownshill Green Meer End Dickens Heath Coombeswood Cinder Hill Catshill Ridgacre Mere Green Nechells Eve Hill King's Heath Yardley Wood Dorridge Woodcross Newbolds Wergs Bradnock's Marsh Compton Dudley Balsall Heath Pinley Hall Green Bourne Vale Tettenhall Wood Springfield Hilltop Lyndon Green Kingswinford Upper Ettingshall Hawkes End Perry Barr Bell Green The Flatts Packwood Rushall Fallings Park Hurst Hill Illshaw Heath Deritend Solihull Lodge Pickford Green Bunker's Hill Hockley Heath Sedgemere Bramford Priestfield Warstock Moseley Rough Hills Tudor Hill Salter Street Ettingshall Park Old Hill Potter's Green Coseley Bordesley Green Brookfields Tippity Green Tansley Hill Buckland End Coal Pool Brockmoor Bacon's End Heath End Turves Green Canley Gardens Round's Green Weoley Castle Kingstanding Knowle Wood End Stourbridge Loxdale Middle Bickenhill Ashmore Lake Holly Hall Langley Green Royal Sutton Coldfield Carol Green Handsworth Wood End Upper Witton Illey Glebe Farm Perry Common Sparkhill Black Lake Aldridge Spring Bank Neachells Whitehouse Common Netherwood Heath Perry Beeches Garrets Green Catherine Cross Birches Green Ridge Hill Castle Bromwich Marston Green Warley Woods Westwood Gardens King's Hill Great Bridge Walmley Solihull Stoke Bartley Green Bradley Temple Balsall Ward End Earlsdon Nechells Green Tat Bank Edgbaston Monkspath Mayer's Green Harvills Hawthorn Fishley Pickford Ryders Green Pype Hayes Hill Top Halesowen Bradmore Hill Hook Toll End New Town Lane Head Bromford Short Heath Hay Mills Chapel Fields Newbridge Spon End Stechford Merry Hill Darlaston Green Bournville Winson Green Ryecroft Bromley Whoberley Tipton Perry Old Dock Mesty Croft Wolverhampton Longbridge Coventry Paradise Rowley Regis Vauxhall Upper Gornal Underhill Allesley Springs Mire Yardley Blackheath Wake Green Penn Bloxwich Church End Tibbington Highgate Bickenhill Canley Yew Tree Pelsall Wood Acocks Green Lozells Swan Village Hasbury West Bromwich Hollyberry End Stirchley Dunstall Hill Cannon Hill Woodway Park Draper's Fields Balsall Common Swan Village Handsworth Wood Streetly Blowers Green Portway Minworth Low Hill Parkfield Monks Park Rood End Little Bromwich Fallings Heath The Straits Bearwood Stubber's Green Quarry Bank Barston Lower Stoke Lapal Showell Green Golds Green Cofton Common Kingshurst Lyndon Barr Common Ruiton Albion Walsgrave on Sowe Pinkett's Booth Saltley Portobello Flint's Green Lambert's End Darby End Summerford Place Dudley's Fields Brownhills Aldersley Banners Gate Ladywood Horseley Heath Nordley Hill Chelmsley Wood Hall Green Sparkbrook Penn Fields Falcon Lodge New Town Alcester Lane's End Lime Tree Park Daw End Oxbarn Tile Cross The Leys Reddicap Heath Fordhouses Westwood Heath Alderman's Green Elmdon Hill Wood Bushbury Wellington Place Digbeth Willenhall New Oscott March End Cheswick Green Vicarage Bescot Priory Court House Green South Yardley Tipton Green Park Village Aston New Town Stivichall Shepwell Green Hardwick Bentley Darby's Hill Brades Village Summer Hill Mill Green Bentley Heath The Delves Berkswell Shirley Street Tettenhall Benton Green Billesley Common Waring's Green Scotlands Allesley Green Shire Oak Hodgehill Mushroom Green Netherton Kirby Corner Foxford Wootton Green Soho