Radio Advertising in Walsgrave on Sowe

Get in touch

Radio Station Advertising in Walsgrave on Sowe

Radio advertising is a fantastic and cost-effective way to promote most brands, services and businesses on commercial radio stations.

Our experienced marketing teams work with major stations every day and can arrange advertising across the whole country. As well as large well-known stations we can also arrange adverts on smaller more local stations, which are well known and highly effective in their regions.

Popular stations reach millions of listeners daily. So, if you're looking for radio advertising for your company, look no further than us. We'll have your brand broadcasting on the airwaves in no time at all!

If you are interested in this popular form of marketing, please contact us today. We look forward to hearing from you and creating a radio advertising campaign to suit your needs. 

Most radio campaigns have a recommended minimum spend of £2000 to have a successful impact. 

Contact Us

What is Radio Station Advertising?

Put simply, radio advertising is a way to promote your product or service on commercial radio stations through the medium of short audio adverts (typically 30 seconds long). These radio adverts typically run in between songs, chat and news bulletins and are used by a range of companies due to their ability to reach a huge cross-section of society.

Radio ads are used for a variety of messages; from commercial selling through to public service messaging.

Radio costs are reasonable when compared to other forms of marketing, meaning that it subsequently achieves a great return on investment; this is one of its main advantages and why it is used time after time, week after week.  

If you would like free quotes contact us today.

Get a Quote

What is the Cost of Radio Advertising?

The factors which broadly determine the cost are outlined below:

  • Reach/Number of Listeners/Listenership – the more people who tune in to a radio station on a daily basis (and therefore the more likely to hear your radio advert) the more expensive it will be. Heart advertising costs and Hits/Capital radio advertising costs are obviously more expensive (as large commercial stations) than smaller local stations - but you would expect this because they have more listeners (so potentially more customers for you). So the option when choosing a station to advertise on is; do you want to hit lots of people in a wide area or a smaller but more select audience more locally?

  • Number of Slots – the more slots (number of radio adverts) you choose to have, the more expensive it will be. You may choose to do a couple of ads each day or want to go more “heavyweight” and do between 10-15 slots so that you are covering the majority of the day. If you are uncertain of which approach to take our media planners will advise. Think about when in the day your target market and target audience will be listening and tailor your slots to their life and listening patterns.

  • Length of Campaign – most adverts are the same length – 30 seconds – and a typical campaign would be over one week. Sometimes however you may want to do a shorter period, a weekend promotion or a “winning weekend” are popular in raising awareness. If you have a larger budget, you may look to do a few weeks with your radio ad to really get your message and brand out there on the airwaves. For the best results, we tend to suggest a minimum of a week, however, a two-week campaign is ideal for a good amount of coverage.

  • Time of Slots - depending on what you are promoting, certain times of day may work better. Slots are broadly broken down into breakfast, day, evening (rush hour) and night. The most sought-after tend to be breakfast and evening as they have higher listeners. Again, have a think about when your target audience may be listening, or equally spread them throughout the day to hit a variety and cross-section of people. A spread tends to be the most typical approach by most advertisers but your product will guide you to the most suitable timings.

  • Radio Talk Ups and Radio Co-Promotions – as well as doing straight “air-time” you can also do what is called “talk-up” or “co-promotions”, this is where the DJs/presenters talk about a product. Often this can be a more creative approach. They are given a script and bullet points to mention so that they talk about the right things and are “on message”. Radio co-promos are often an informal way of getting your key information across. Sometimes stations can be picky about what services and products they do co-promotions with. Examples of co-promotions are when presenters talk about how “great” a film or theatre show is - when they may not have actually seen it! 

Simply drop us a message today and we will send over more specific information about radio advertising costs. 

Does Radio Advertising Work?

The simple answer is yes!

When you think about it, most people listen to the radio on a daily basis; in their homes, at work and also when driving, therefore it is a great way to reach a mass amount of people quickly. This mass reach is one of the main benefits; it can hit millions of people all at once. Most forms of marketing media (apart from TV advertising) cannot claim to achieve this, whilst radio adverts manage to do this at a fraction of the price of TV advertising.

However, even though a radio ad hits a huge number of listeners this isn’t untargeted as stations have different demographics e.g. younger people tend to listen to Hits/Capital FM, older listeners tend to tune into Smooth. Our teams will help match your product and message to the most suitable stations.

This targeting is the main reason radio advertising achieves brilliant results time after time and why radio advertising effectiveness is high; radio has high reach but wastage is reduced as these people are targetted. 

The value for money is another reason radio is popular with many advertisers and companies. 

Which Companies Typically Advertise on The Radio in CV2 2?

As radio listeners represent a great cross-section of society, advertising on radio works for most businesses and is a popular form of marketing employed by a range of companies from diverse industries. The most popular types of companies who advertise on radio through our teams include: 

If you would like to book a radio campaign or for us to propose a radio advertising campaign for you, contact us today for more information. 

Which Are The Top UK Radio Stations To Advertise On?

When thinking about which station to go for, put yourself in the mind of your potential customer and think “what station would they listen to”? Selecting the right station is the key to all successful campaigns.

The most popular campaigns we run are with: 

  • Capital/Hits FM advertising

  • Heart FM advertising

  • Smooth FM advertising

  • Classic FM advertising

  • Magic FM advertising

  • Absolute FM advertising

  • Local radio advertising

Contact us today for more information and advice about the above commercial radio stations and use radio to reach your target audience. 

Combination Marketing - Teaming Your Radio Adverts With Other Suitable Advertising Options

If you are looking to combine commercial radio with other options the below typically work well:  

  • Online - as people will hear your radio advert they are then likely to go online to find out more information. A strong online presence is, therefore, a good idea to supplement your campaign.

  • Social media marketing - similar to the benefits of online support, social media is often a good idea to use to back up your radio ads. 

  • Bus ads - bus ads or other forms of outdoor promotions are a great way to support radio, meaning that people get to see and hear what you have to offer. 

  • TV - the cherry on top of any marketing campaign - the power of TV is superb and can be targeted to regions making it more affordable than people often realise.

What Makes the Best Commerical Radio Adverts in Walsgrave on Sowe?

With your radio advertising, you must remember that the audience can only listen to your product or service being described by words - they obviously can't see it -  this means you need to create an innovative advert which will catch their attention. Also, you don't have much time - 30 seconds is not a lot of time to describe what you are offering - so you must get to the point and be clear and concise. Sometimes catchy phrases and slogans work and a good sound bed can attract attention further - but also just being clear and direct is important; don't try and cram too much in.

To summarise we would say; try not to be too clever, as most listeners are doing other things - so get to the point and don't be too confusing. You just need to grab their attention and encourage them to seek more information at a later time.  

Can You Help Me Make a Radio Advert Or Do I Need to Supply One Direct?

Yes! 

Get in touch today and we can help you make your advert with our radio ad production team at a brilliant rate. When producing this for you we, of course, take into account best practices as outlined by the Radio Advertising Bureau (RAB). We will also help with script-writing, bed creation and finding a suitable voice-over artist to match with your individual needs.  Our top tip would be to get an “ear-catching” advert so that it stands out; something clear, catchy and to the point works best.  

Frequently Asked Questions about Advertising on the Radio

Here are the most popular questions we get asked:  

What does it cost to advertise on the radio? 

As we explore in the guide, the cost depends on a few factors including which stations you choose, the length of the campaign and the time of year. Many advertisers use radio as it offers great value for money. 

What does radio advertising mean? 

It's basically advertising on the radio using short pre-recorded adverts that are broadcast to a set pre-approved schedule. It's used by a wide range of businesses and brands due to it's proven success.  

How much is a 30-second radio ad? 

It depends on the station and the listenership, larger more commercial stations with more listeners cost more than smaller more local ones. 

Is radio advertising still effective? 

Very, its reasonable price tag and ability to reach a large number of people make it both highly effective and a firm favourite with a broad range of companies who are looking to increase profits or raise awareness. It's probably an under-used advertising medium, considering its great results. 

Contact Us

So, if you are looking for radio adverts in Walsgrave on Sowe, look no further than us.

You can either let us know which commercial radio station you are interested or we will put together a proposal based on your budgets, aims and target audience. We can also supply you with more information on the advantages of radio advertising any other advice or information that you may need.

We look forward to hearing from you and working to get your product, brand or service on the airwaves!

Contact Us

Topics covered - radio advertising in CV2 2. 

We cover Walsgrave on Sowe (West Midlands)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for radio advertising
Tansley Hill Nechells Green Little Heath Flint's Green Harvest Hill Golds Green Woodway Park Wyken Green Brownshill Green Shelfield Darby End Hill and Cakemore Sedgley Birchills Tettenhall Pendeford Old Swinford Radford Earlsdon Leighswood Lode Heath Handsworth Wood Hill Hook Beech Lanes Coombeswood The Delves Perry Beeches Darley Green Boldmere Cinder Hill Willenhall Weoley Castle Moor Hall Spring Vale Wollaston Burnt Tree Canley Gardens Bordesley Green Parkfield Friar Park Merry Hill Hasluck's Green New Town Wollescote Balls Hill Fallings Park West Coseley Pinley Greet Scotlands Alcester Lane's End Swan Village Bromley Oxbarn Ashmore Park Reddicap Heath Bristnall Fields Dudley Port Priestfield Hockley Henley Green Church Hill Kingshurst Gospel Oak Walsall Wednesbury Marston Green Billesley Common South Yardley Church End Knowle Grove Caldmore Olton Chapel Green Brown's Green Ladywood Wergs Heath Town Parting of the Heaths Chad Valley Walsal End California Heronfield Smethwick King's Heath Shirley Birchfield Rough Hills Selly Oak Bromford Four Oaks Park Bentley Heath Allesley Green Rotten Row Mushroom Green Shire Oak Roughley Lower Eastern Green Cotteridge Wordsley Newton Penn Stow Heath Westwood Heath Walker's Heath Walsall Wood Darlaston Bradnock's Marsh Court House Green Wolverhampton Falcon Lodge Streetly Greenleighs Great Heath Summer Hill Whoberley Heath End Upper Gornal Tipton Rough Hay Rood End Millfields Coseley Whitmore Reans Tibbington Rumbush Griffin's Hill Neachells Barston Brownhills West St Chads Hasbury Bartley Green Dudley Wood Short Cross Longbridge Middle Stoke Nordley Hill Coal Pool Yardley Wood Upper Ettingshall Tilehouse Green Binley Oakeswell End Cawney Hill Norton Green Coundon Pinley Gardens Rowley's Green Illshaw Heath Pensnett Cheswick Green Four Oaks Old Dock Mayer's Green Upper Stoke Yew Tree Shirley Heath Tile Hill Small Heath Halesowen Ulverley Green Swan Village Rowley Regis Dudley Wood End Berkswell Copt Heath Merridale Wylde Green Cradley Wednesfield Tat Bank Chester Road Fordhouses Dixon's Green Newbolds Ryders Green Palfrey Deepfields All Saints Carol Green Lanesfield Windmill End Monkspath Solihull Yardley Willenhall Lambert's End Bell Green Oscott Canley Perry Common Grove Vale The Flatts Bishopgate Green Knowle The Coppice Sandwell Hollyberry End Woods Bank Mill Green West Smethwick Aston New Town Ashmore Lake Springs Mire Sedgemere Warstock Whitehouse Common Pelsall Wood Wightwick Hill Wood Fallings Heath Catchems Corner Temple Balsall Wednesbury Oak Lodge Green Ridge Hill Rubery Pheasey Stow Lawn Stirchley Hardwick Hawne Netherwood Heath Balsall Wood Hayes Elmdon Heath Loxdale Newbridge Warley Woods Maney Round's Green Three Maypoles Highgate Highfields Blakeley Green Box Trees Billesley Salter Street Primrose Hill The Knowle Elston Hall Golds Hill Whiteheath Gate Bloomfield Cheylesmore Eastcote Tippity Green Wellington Place Four Oaks Red Hill Catshill Gib Heath Potter's Green Bordesley Green East Keresley Summerford Place Clayhanger Gosford Green Pinkett's Booth Stechford Grace Mary Estate Fen End Catherine-de-Barnes Chapel Fields Dickens Heath Priory Garrets Green Royal Sutton Coldfield Hurst Green Lifford Balsall Heath Blakenhall Batmans Hill Meriden Charlemont Cannon Hill Kates Hill Hawkes End Hampton in Arden Hill Oakham Bourne Vale New Dock Bunker's Hill King's Norton Ocker Hill Ryecroft Gornalwood Titford Ruiton Oldwich Lane March End Elmdon Stoke Park Paradise Handsworth Cradley Heath Bearwood New Invention Palmers Cross Quarry Bank Dorridge Little Bloxwich Spring Bank Old Fallings Waring's Green Bescot Hockley Heath Wallbrook Longford Netherton The Lunt Saltley Blackheath Whitlock's End Daisy Bank Black Lake Little Bromwich Daw End Whitley Hall End Lee Bank Balsall Common The Chuckery Stoke Heath Horseley Heath Churchfield Green Lane West Bromwich Stourbridge Hill Top Princes End Digbeth Hall Green Walsgrave on Sowe Stivichall Stoke Stockfield Stockwell End Brickhouse Farm Walmley Thimble End Scott's Green Bilston Eve Hill Aston Shenley Fields Mesty Croft Castlecroft Nechells Woodsetton Brierley Hill Bloxwich Packwood Woodgate Ladywood Pype Hayes Lodge Hill Washwood Heath Shepwell Green Winson Green Merry Hill Underhill Bickenhill Hockley Old Oscott Oxley Moseley Village Birches Green Hurst Hill Edgbaston Glebe Farm Tyseley Tudor Hill Castle Vale Summerfield Park Vauxhall Illey Haden Cross Hay Mills Reeves Green Old Hill Balsall Street Blossomfield Lozells Solihull Lodge Portway New Town Mere Green Bentley Finham Little London Yardley Fields Holly Bank Gravelly Hill Brownhills Springfield Edgwick The Manor Foxford New Oscott County Bridge Freezeland Bordesley Lower Gornal Wootton Green Norton Russell's Hall Darby's Hill Rushall Harvills Hawthorn Pedmore Kineton Green Northfield Aldridge Sparkhill Woodcock Hill Upper Witton Park Village Bowling Green Coundon Green Hodgehill Tividale Hall Causeway Green Castle Bromwich Birmingham Hall Green Lyndon Lyndon Green Brandwood End Short Heath Woodshires Green Selly Park Queslett Holly Hall Bramford Londonderry Manor House Highter's Heath Buckland End Moseley Showell Green Dudley's Fields Ladymoor Ley Hill Fordbridge Langley Green Low Hill Chelmsley Wood King's Hill Mount Pleasant Frankley Tettenhall Wood Bournbrook Lower Bradley Banners Gate Bradmore Hilltop Sutton Coldfield Hateley Heath Lower Stoke The Straits Draper's Fields Eaves Green Witton The Woods Hamstead Short Heath Sharmans Cross Watford Gap Penn Fields Foleshill Goldthorn Park Acocks Green Finchfield Springfield Moor Green Goldthorn Hill Stone Cross Fishley Toll End Brades Village Woodcross Erdington Hall Green Wake Green Shirley Street Lapal Pickford Kitt's Green Great Bridge Wood Green Tipton Green Ten Acres Tividale Leamore Spring Vale Sparkbrook Ettingshall Park Hart's Hill New Town Row Woodside Wallington Heath Bradley Beechwood Harborne Alderman's Green Hillfields Baptist End Ridgacre Westwood Gardens Aldersley Amblecote Bushbury Hill Allesley Monks Park Lane Head Ettingshall Lea Hall Kingstanding Garretts Green Stubber's Green Dibdale Wall Heath Sheldon Pelsall Doe Bank Moxley London Fields Blowers Green Tyburn Meer End Portobello Albion Catherine Cross Stambermill Withymoor Village Streetly Woodgate Valley Kingswinford Parkes Hall Wren's Nest Brockmoor Kirby Corner Spon End Greets Green New Cross Blakenall Heath Guns Village Lye Hall Green Claregate Cape Hill Langley Oldbury West Heath Darlaston Green The Leys Newtown Pleck Turves Green Tidbury Green Vigo Hawkesley Hayley Green Springfield Cofton Common Wood End Monmore Green Holbrooks Whitmore Park Rotton Park Dunstall Hill Barr Common Green Lanes Alum Rock Great Barr Wyken Deritend Lutley Vicarage Perry Lime Tree Park Soho Gilbertstone Goscote Roseville Benton Green Beechwood Gardens Colehall Brandhall Minworth Pickford Green Middle Bickenhill Harden Tollbar End Coventry Shard End Black Patch Chadwick End Perry Barr Upper Eastern Green Moseley Packwood Gullet Millison's Wood Tower Hill Compton Brookfields Gibbet Hill Bournville Ward End Tile Cross Stoke Aldermoor Bushbury Bacon's End New Mills Stockland Green