Radio Advertising in Faygate

Get in touch

Radio Station Advertising in Faygate

Radio advertising is a fantastic and cost-effective way to promote most brands, services and businesses on commercial radio stations.

Our experienced marketing teams work with major stations every day and can arrange advertising across the whole country. As well as large well-known stations we can also arrange adverts on smaller more local stations, which are well known and highly effective in their regions.

Popular stations reach millions of listeners daily. So, if you're looking for radio advertising for your company, look no further than us. We'll have your brand broadcasting on the airwaves in no time at all!

If you are interested in this popular form of marketing, please contact us today. We look forward to hearing from you and creating a radio advertising campaign to suit your needs. 

Most radio campaigns have a recommended minimum spend of £2000 to have a successful impact. 

Contact Us

What is Radio Station Advertising?

Put simply, radio advertising is a way to promote your product or service on commercial radio stations through the medium of short audio adverts (typically 30 seconds long). These radio adverts typically run in between songs, chat and news bulletins and are used by a range of companies due to their ability to reach a huge cross-section of society.

Radio ads are used for a variety of messages; from commercial selling through to public service messaging.

Radio costs are reasonable when compared to other forms of marketing, meaning that it subsequently achieves a great return on investment; this is one of its main advantages and why it is used time after time, week after week.  

If you would like free quotes contact us today.

Get a Quote

What is the Cost of Radio Advertising?

The factors which broadly determine the cost are outlined below:

  • Reach/Number of Listeners/Listenership – the more people who tune in to a radio station on a daily basis (and therefore the more likely to hear your radio advert) the more expensive it will be. Heart advertising costs and Hits/Capital radio advertising costs are obviously more expensive (as large commercial stations) than smaller local stations - but you would expect this because they have more listeners (so potentially more customers for you). So the option when choosing a station to advertise on is; do you want to hit lots of people in a wide area or a smaller but more select audience more locally?

  • Number of Slots – the more slots (number of radio adverts) you choose to have, the more expensive it will be. You may choose to do a couple of ads each day or want to go more “heavyweight” and do between 10-15 slots so that you are covering the majority of the day. If you are uncertain of which approach to take our media planners will advise. Think about when in the day your target market and target audience will be listening and tailor your slots to their life and listening patterns.

  • Length of Campaign – most adverts are the same length – 30 seconds – and a typical campaign would be over one week. Sometimes however you may want to do a shorter period, a weekend promotion or a “winning weekend” are popular in raising awareness. If you have a larger budget, you may look to do a few weeks with your radio ad to really get your message and brand out there on the airwaves. For the best results, we tend to suggest a minimum of a week, however, a two-week campaign is ideal for a good amount of coverage.

  • Time of Slots - depending on what you are promoting, certain times of day may work better. Slots are broadly broken down into breakfast, day, evening (rush hour) and night. The most sought-after tend to be breakfast and evening as they have higher listeners. Again, have a think about when your target audience may be listening, or equally spread them throughout the day to hit a variety and cross-section of people. A spread tends to be the most typical approach by most advertisers but your product will guide you to the most suitable timings.

  • Radio Talk Ups and Radio Co-Promotions – as well as doing straight “air-time” you can also do what is called “talk-up” or “co-promotions”, this is where the DJs/presenters talk about a product. Often this can be a more creative approach. They are given a script and bullet points to mention so that they talk about the right things and are “on message”. Radio co-promos are often an informal way of getting your key information across. Sometimes stations can be picky about what services and products they do co-promotions with. Examples of co-promotions are when presenters talk about how “great” a film or theatre show is - when they may not have actually seen it! 

Simply drop us a message today and we will send over more specific information about radio advertising costs. 

Does Radio Advertising Work?

The simple answer is yes!

When you think about it, most people listen to the radio on a daily basis; in their homes, at work and also when driving, therefore it is a great way to reach a mass amount of people quickly. This mass reach is one of the main benefits; it can hit millions of people all at once. Most forms of marketing media (apart from TV advertising) cannot claim to achieve this, whilst radio adverts manage to do this at a fraction of the price of TV advertising.

However, even though a radio ad hits a huge number of listeners this isn’t untargeted as stations have different demographics e.g. younger people tend to listen to Hits/Capital FM, older listeners tend to tune into Smooth. Our teams will help match your product and message to the most suitable stations.

This targeting is the main reason radio advertising achieves brilliant results time after time and why radio advertising effectiveness is high; radio has high reach but wastage is reduced as these people are targetted. 

The value for money is another reason radio is popular with many advertisers and companies. 

Which Companies Typically Advertise on The Radio in RH12 4?

As radio listeners represent a great cross-section of society, advertising on radio works for most businesses and is a popular form of marketing employed by a range of companies from diverse industries. The most popular types of companies who advertise on radio through our teams include: 

If you would like to book a radio campaign or for us to propose a radio advertising campaign for you, contact us today for more information. 

Which Are The Top UK Radio Stations To Advertise On?

When thinking about which station to go for, put yourself in the mind of your potential customer and think “what station would they listen to”? Selecting the right station is the key to all successful campaigns.

The most popular campaigns we run are with: 

  • Capital/Hits FM advertising

  • Heart FM advertising

  • Smooth FM advertising

  • Classic FM advertising

  • Magic FM advertising

  • Absolute FM advertising

  • Local radio advertising

Contact us today for more information and advice about the above commercial radio stations and use radio to reach your target audience. 

Combination Marketing - Teaming Your Radio Adverts With Other Suitable Advertising Options

If you are looking to combine commercial radio with other options the below typically work well:  

  • Online - as people will hear your radio advert they are then likely to go online to find out more information. A strong online presence is, therefore, a good idea to supplement your campaign.

  • Social media marketing - similar to the benefits of online support, social media is often a good idea to use to back up your radio ads. 

  • Bus ads - bus ads or other forms of outdoor promotions are a great way to support radio, meaning that people get to see and hear what you have to offer. 

  • TV - the cherry on top of any marketing campaign - the power of TV is superb and can be targeted to regions making it more affordable than people often realise.

What Makes the Best Commerical Radio Adverts in Faygate?

With your radio advertising, you must remember that the audience can only listen to your product or service being described by words - they obviously can't see it -  this means you need to create an innovative advert which will catch their attention. Also, you don't have much time - 30 seconds is not a lot of time to describe what you are offering - so you must get to the point and be clear and concise. Sometimes catchy phrases and slogans work and a good sound bed can attract attention further - but also just being clear and direct is important; don't try and cram too much in.

To summarise we would say; try not to be too clever, as most listeners are doing other things - so get to the point and don't be too confusing. You just need to grab their attention and encourage them to seek more information at a later time.  

Can You Help Me Make a Radio Advert Or Do I Need to Supply One Direct?

Yes! 

Get in touch today and we can help you make your advert with our radio ad production team at a brilliant rate. When producing this for you we, of course, take into account best practices as outlined by the Radio Advertising Bureau (RAB). We will also help with script-writing, bed creation and finding a suitable voice-over artist to match with your individual needs.  Our top tip would be to get an “ear-catching” advert so that it stands out; something clear, catchy and to the point works best.  

Frequently Asked Questions about Advertising on the Radio

Here are the most popular questions we get asked:  

What does it cost to advertise on the radio? 

As we explore in the guide, the cost depends on a few factors including which stations you choose, the length of the campaign and the time of year. Many advertisers use radio as it offers great value for money. 

What does radio advertising mean? 

It's basically advertising on the radio using short pre-recorded adverts that are broadcast to a set pre-approved schedule. It's used by a wide range of businesses and brands due to it's proven success.  

How much is a 30-second radio ad? 

It depends on the station and the listenership, larger more commercial stations with more listeners cost more than smaller more local ones. 

Is radio advertising still effective? 

Very, its reasonable price tag and ability to reach a large number of people make it both highly effective and a firm favourite with a broad range of companies who are looking to increase profits or raise awareness. It's probably an under-used advertising medium, considering its great results. 

Contact Us

So, if you are looking for radio adverts in Faygate, look no further than us.

You can either let us know which commercial radio station you are interested or we will put together a proposal based on your budgets, aims and target audience. We can also supply you with more information on the advantages of radio advertising any other advice or information that you may need.

We look forward to hearing from you and working to get your product, brand or service on the airwaves!

Contact Us

Topics covered - radio advertising in RH12 4. 

We cover Faygate (West Sussex)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for radio advertising
West Chiltington Common West Hoathly Plummers Plain Thakeham Marley Heights Holbrook Botolphs Rackham Breach South Harting Upwaltham Nep Town Aldwick Sayers Common Strood Green Sunnyside Crouchers Broadbridge Avisford Horsham Green Street Furnace Wood Selsey Henfield Sullington East Ashling Eartham Westhampnett Lidsey Colworth Offham Hooksway Fox Lea Monk's Gate Coldwaltham Flathurst Upper Norwood Hammerpot Barnham West Ashling Cootham Chidham Fontwell Greatham Hassocks Cuckfield Abbotsford Worthing Broomershill Middleton-on-Sea Cote Ardingly White's Green The Common Saddlescombe Broadbridge Heath East Wittering Selsfield Common North Mundham Coneyhurst Merston Poynings Littleworth Midhurst Bucks Green Smithbrook Lambs Green Southwater Street Petworth Donnington Trotton Marsh Kent Street Copsale Pound Hill Bosham Hoe Plaistow Funtington Woodcote Fulking Balcombe Two Mile Ash Fernhurst Lagness Hickstead Bolnore West Marden Scayne's Hill Codmore Hill Adversane Fernhill Maudlin Keymer Church Norton Prinsted Didling Elmers Marsh Nyetimber World's End South Bersted Rock Arundel Duncton Shopp Hill Itchingfield Forge Wood Bexleyhill Lowfield Heath Fisher Doomsday Green Norton Bognor Regis Ford Kingston Gorse Lancing Woodend Bepton Dragons Green Hoyle Watersfield Sidlesham Common Hatch Farm Hill Coolham Yapton West Green Felpham The Close Sompting Bury Hollow Crawley Down Borden Ebernoe Marylands Park Five Oaks Houghton Westergate Cocking Causeway Edburton Crossbush Topleigh West Dean South Mundham Southbourne Newtimber Shripney High Salvington Twineham Green Nutbourne Common Goose Green Three Bridges Norton Walderton Walberton Bracklesham Queen's Corner Terwick Common West Durrington West Wittering North End Fisherstreet Riverhill Ferring Bury Common Buchan Hill West Town Oving Staples Hill Blackstone Almodington Gossops Green Furnace Green Ifieldwood Shoreham-by-Sea Hunston Woodmancote East Worthing Racton Lurgashall Deanlane End Faygate Byworth Stopham Shipley Ifield Green Fyning Billingshurst Lyminster Charlton East Beach Sutton Ancton Slinfold Wepham Maplehurst East Grinstead Andrew's Hill Adsdean Small Dole Atherington Dell Quay West Barnham Mid Lavant Sullington Warren Black Corner Lodsworth Common Dumpford North End Cocking Upperton Bramber West Lavington Milland West Thorney Twineham Bedham Mannings Heath Westerton Nuthurst Sidlesham Broomer's Corner Keynor Estate Worth Abbey North Heath Kingsley Green Rotherbridge Blackwell Shoreham Beach Upper Beeding Tilgate Forest Row Lindfield Lumley Broadfield West Harting Steyning Somerley North End Sharpthorne Leggatt Hill Tisman's Common Amberley Tilgate Little Heath Ifield Shipton Green Heyshott Green Quags Corner Highbrook Langley Green Madehurst Compton Elsted Marsh Whitehall Redford Tortington Windfallwood Common Newpound Common Albourne Green Haywards Heath Up Marden Roffey Brooks Green Littlehampton Aldingbourne Kingston by Sea Cross Gate Halnaker Birdham Partridge Green Aldsworth Northgate Pulborough Runcton Gay Street Copthorne Goring-by-Sea Rake Mackerel's Common East Dean Highleigh Linchmere Ifold Strettington Abingworth Coates Kingsfold West Worthing Staplefield Halecommon River Treyford Ashington Hardham Westbourne Portfield Elbridge Bolnore Village South Ambersham Tinsley Green Walstead Wiston Little Bognor Barlavington Kirdford Cowfold Turners Hill Goddards' Green North Marden Sutton End North Lancing East Lavington Down Park Balls Green Bines Green Chithurst Henley Gospel Green Fishbourne Waterbeach Ashurst Wood Poling Bosham West Kingston Eastergate Storrington Wiggonholt Hammer West Chiltington Woodgate Titty Hill Tower Hill Ansty Crockerhill Shopwyke Lower Cokeham Pease Pottage Loxwood Rapkyns St John's Common Iping Toddington Marehill Smock Alley Hambrook Langley West End Castle Town Ashfold Crossways Patching Halfway Bridge Wineham Summersdale Hampers Green Upper Wardley Burleys Wood Stubbermere Woolbeding Hurst Wickham Southwater Balcombe Lane West Burton Easebourne Nutbourne Roundstreet Common Hangleton Snow Hill Northchapel Durleighmarsh Gorehill North Bersted Clapham Upper Cokeham Boxgrove Salvington West Stoke Horsted Keynes Slaugham Binsted Henley Common Foxhill Alfold Bars Wisborough Green South Stoke Stonequarry Habin Shipley Bridge Lower Beeding Heyshott Crabtree Stockbridge Withypitts Ingrams Green Nyewood Lyoth Common Crosspost Manor Royal Birchgrove Beggars Bush Selham Bilsham West Itchenor Barns Green Commercial Square Angmering Westlands Bury Baldwins Hill Burndell Haslingbourne Coombes Clayton Balls Cross Bolney Maidenbower Climping East Preston Forestside Flansham Nursted Tillington Hillgrove Southgate Pagham East Kingston Durrington-on-Sea Sta High Cross Bedlam Street Apuldram Little Haven Woodmancote Burpham Lower Horncroft Tangmere Southwick Dial Green Slindon Albourne Graffham Oakhill Tullecombe Burgess Hill Robins Wheatsheaf Common Wick Rose Green Brookpits Chichester Fittleworth Fox Hill Navant Hill Hawkhurst Court Whyke Hole Street Broadford Bridge Ashurst Minsted Durfold Wood Horsemere Green Sompting Abbotts Woldhurst Lickfold Poling Corner Colgate Street End Cinder Hill The Haven Broadwater Shermanbury Singleton Stedham Rogate Crawley Franklands Village South Lancing Earnley Crabbet Park Slough Green Churchwood Rudgwick Rookwood Findon Valley West Tarring Washington East Marden New Town Old Shoreham Little London Heath End Rusper Nepcote Whitemans Green Handcross North Stoke Dial Post Hurstpierpoint West Lavant Pickhurst Warminghurst Lower Fittleworth Camelsdale Stoughton Trotten Marsh Lickfold Bepton Common Chorley Common Warnham Inlands Slindon Common West Grinstead Findon Lodsworth Warninglid East Harting Lordington Warningcamp Parbrook Rustington Elmer Chilgrove Rowhook Gunter's Bridge Brook Street Thorney Island East Lavant County Oak Rowfant Bignor Trotton Nyton Albourne Street Shillinglee Nutbourne Tyler's Green Worth Pyecombe Bewbush Woodmansgreen Chownes Mead East Hampnett Elsted