Radio Advertising in Nyton

Get in touch

Radio Station Advertising in Nyton

Radio advertising is a fantastic and cost-effective way to promote most brands, services and businesses on commercial radio stations.

Our experienced marketing teams work with major stations every day and can arrange advertising across the whole country. As well as large well-known stations we can also arrange adverts on smaller more local stations, which are well known and highly effective in their regions.

Popular stations reach millions of listeners daily. So, if you're looking for radio advertising for your company, look no further than us. We'll have your brand broadcasting on the airwaves in no time at all!

If you are interested in this popular form of marketing, please contact us today. We look forward to hearing from you and creating a radio advertising campaign to suit your needs. 

Most radio campaigns have a recommended minimum spend of £2000 to have a successful impact. 

Contact Us

What is Radio Station Advertising?

Put simply, radio advertising is a way to promote your product or service on commercial radio stations through the medium of short audio adverts (typically 30 seconds long). These radio adverts typically run in between songs, chat and news bulletins and are used by a range of companies due to their ability to reach a huge cross-section of society.

Radio ads are used for a variety of messages; from commercial selling through to public service messaging.

Radio costs are reasonable when compared to other forms of marketing, meaning that it subsequently achieves a great return on investment; this is one of its main advantages and why it is used time after time, week after week.  

If you would like free quotes contact us today.

Get a Quote

What is the Cost of Radio Advertising?

The factors which broadly determine the cost are outlined below:

  • Reach/Number of Listeners/Listenership – the more people who tune in to a radio station on a daily basis (and therefore the more likely to hear your radio advert) the more expensive it will be. Heart advertising costs and Hits/Capital radio advertising costs are obviously more expensive (as large commercial stations) than smaller local stations - but you would expect this because they have more listeners (so potentially more customers for you). So the option when choosing a station to advertise on is; do you want to hit lots of people in a wide area or a smaller but more select audience more locally?

  • Number of Slots – the more slots (number of radio adverts) you choose to have, the more expensive it will be. You may choose to do a couple of ads each day or want to go more “heavyweight” and do between 10-15 slots so that you are covering the majority of the day. If you are uncertain of which approach to take our media planners will advise. Think about when in the day your target market and target audience will be listening and tailor your slots to their life and listening patterns.

  • Length of Campaign – most adverts are the same length – 30 seconds – and a typical campaign would be over one week. Sometimes however you may want to do a shorter period, a weekend promotion or a “winning weekend” are popular in raising awareness. If you have a larger budget, you may look to do a few weeks with your radio ad to really get your message and brand out there on the airwaves. For the best results, we tend to suggest a minimum of a week, however, a two-week campaign is ideal for a good amount of coverage.

  • Time of Slots - depending on what you are promoting, certain times of day may work better. Slots are broadly broken down into breakfast, day, evening (rush hour) and night. The most sought-after tend to be breakfast and evening as they have higher listeners. Again, have a think about when your target audience may be listening, or equally spread them throughout the day to hit a variety and cross-section of people. A spread tends to be the most typical approach by most advertisers but your product will guide you to the most suitable timings.

  • Radio Talk Ups and Radio Co-Promotions – as well as doing straight “air-time” you can also do what is called “talk-up” or “co-promotions”, this is where the DJs/presenters talk about a product. Often this can be a more creative approach. They are given a script and bullet points to mention so that they talk about the right things and are “on message”. Radio co-promos are often an informal way of getting your key information across. Sometimes stations can be picky about what services and products they do co-promotions with. Examples of co-promotions are when presenters talk about how “great” a film or theatre show is - when they may not have actually seen it! 

Simply drop us a message today and we will send over more specific information about radio advertising costs. 

Does Radio Advertising Work?

The simple answer is yes!

When you think about it, most people listen to the radio on a daily basis; in their homes, at work and also when driving, therefore it is a great way to reach a mass amount of people quickly. This mass reach is one of the main benefits; it can hit millions of people all at once. Most forms of marketing media (apart from TV advertising) cannot claim to achieve this, whilst radio adverts manage to do this at a fraction of the price of TV advertising.

However, even though a radio ad hits a huge number of listeners this isn’t untargeted as stations have different demographics e.g. younger people tend to listen to Hits/Capital FM, older listeners tend to tune into Smooth. Our teams will help match your product and message to the most suitable stations.

This targeting is the main reason radio advertising achieves brilliant results time after time and why radio advertising effectiveness is high; radio has high reach but wastage is reduced as these people are targetted. 

The value for money is another reason radio is popular with many advertisers and companies. 

Which Companies Typically Advertise on The Radio in PO20 3?

As radio listeners represent a great cross-section of society, advertising on radio works for most businesses and is a popular form of marketing employed by a range of companies from diverse industries. The most popular types of companies who advertise on radio through our teams include: 

If you would like to book a radio campaign or for us to propose a radio advertising campaign for you, contact us today for more information. 

Which Are The Top UK Radio Stations To Advertise On?

When thinking about which station to go for, put yourself in the mind of your potential customer and think “what station would they listen to”? Selecting the right station is the key to all successful campaigns.

The most popular campaigns we run are with: 

  • Capital/Hits FM advertising

  • Heart FM advertising

  • Smooth FM advertising

  • Classic FM advertising

  • Magic FM advertising

  • Absolute FM advertising

  • Local radio advertising

Contact us today for more information and advice about the above commercial radio stations and use radio to reach your target audience. 

Combination Marketing - Teaming Your Radio Adverts With Other Suitable Advertising Options

If you are looking to combine commercial radio with other options the below typically work well:  

  • Online - as people will hear your radio advert they are then likely to go online to find out more information. A strong online presence is, therefore, a good idea to supplement your campaign.

  • Social media marketing - similar to the benefits of online support, social media is often a good idea to use to back up your radio ads. 

  • Bus ads - bus ads or other forms of outdoor promotions are a great way to support radio, meaning that people get to see and hear what you have to offer. 

  • TV - the cherry on top of any marketing campaign - the power of TV is superb and can be targeted to regions making it more affordable than people often realise.

What Makes the Best Commerical Radio Adverts in Nyton?

With your radio advertising, you must remember that the audience can only listen to your product or service being described by words - they obviously can't see it -  this means you need to create an innovative advert which will catch their attention. Also, you don't have much time - 30 seconds is not a lot of time to describe what you are offering - so you must get to the point and be clear and concise. Sometimes catchy phrases and slogans work and a good sound bed can attract attention further - but also just being clear and direct is important; don't try and cram too much in.

To summarise we would say; try not to be too clever, as most listeners are doing other things - so get to the point and don't be too confusing. You just need to grab their attention and encourage them to seek more information at a later time.  

Can You Help Me Make a Radio Advert Or Do I Need to Supply One Direct?

Yes! 

Get in touch today and we can help you make your advert with our radio ad production team at a brilliant rate. When producing this for you we, of course, take into account best practices as outlined by the Radio Advertising Bureau (RAB). We will also help with script-writing, bed creation and finding a suitable voice-over artist to match with your individual needs.  Our top tip would be to get an “ear-catching” advert so that it stands out; something clear, catchy and to the point works best.  

Frequently Asked Questions about Advertising on the Radio

Here are the most popular questions we get asked:  

What does it cost to advertise on the radio? 

As we explore in the guide, the cost depends on a few factors including which stations you choose, the length of the campaign and the time of year. Many advertisers use radio as it offers great value for money. 

What does radio advertising mean? 

It's basically advertising on the radio using short pre-recorded adverts that are broadcast to a set pre-approved schedule. It's used by a wide range of businesses and brands due to it's proven success.  

How much is a 30-second radio ad? 

It depends on the station and the listenership, larger more commercial stations with more listeners cost more than smaller more local ones. 

Is radio advertising still effective? 

Very, its reasonable price tag and ability to reach a large number of people make it both highly effective and a firm favourite with a broad range of companies who are looking to increase profits or raise awareness. It's probably an under-used advertising medium, considering its great results. 

Contact Us

So, if you are looking for radio adverts in Nyton, look no further than us.

You can either let us know which commercial radio station you are interested or we will put together a proposal based on your budgets, aims and target audience. We can also supply you with more information on the advantages of radio advertising any other advice or information that you may need.

We look forward to hearing from you and working to get your product, brand or service on the airwaves!

Contact Us

Topics covered - radio advertising in PO20 3. 

We cover Nyton (West Sussex)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for radio advertising
Rowhook Church Norton East Harting Hoyle Gunter's Bridge Whitemans Green Copthorne Maudlin Northgate Balcombe Turners Hill Stonequarry Colworth Riverhill Furnace Green Bolnore Crouchers Crawley East Marden South Lancing Newtimber World's End Bedlam Street Fontwell Norton Horsham Durfold Wood Maidenbower Littleworth Nutbourne Ifield West End South Bersted Pagham Ifieldwood Gossops Green Shipley Bridge Codmore Hill Haywards Heath North Bersted Upperton Stedham Saddlescombe Upper Norwood North Stoke Shopp Hill North End Poynings Lickfold Ancton Earnley West Town Wepham Selham Poling Corner Sutton Broomer's Corner Broadbridge Bepton Sharpthorne Green Street Whitehall Upper Wardley East Lavant Rowfant Little Haven West Green Byworth Elmer Black Corner North Heath Lyoth Common Elmers Marsh Milland Chichester Nyton Kirdford Sidlesham Deanlane End Tilgate Burpham Gorehill Graffham Hurst Wickham East Preston South Stoke Handcross Rogate Tangmere Baldwins Hill Ashfold Crossways Crosspost Cocking Midhurst Bignor Lower Horncroft Southwater Thakeham Coolham Strettington Breach Wheatsheaf Common Lowfield Heath Bognor Regis Coldwaltham The Haven Cote Chilgrove Lower Cokeham St John's Common Botolphs Westlands East Ashling Hassocks Stoughton Racton River Highleigh Lambs Green Hurstpierpoint Trotten Marsh Durrington-on-Sea Sta Climping Hooksway Walstead Kingsley Green Hawkhurst Court Twineham Green Burleys Wood Atherington Worth Abbey Woodgate Norton Kingston by Sea West Worthing Bracklesham Tyler's Green Burgess Hill Elsted Rapkyns Bosham Tilgate Forest Row Worth Petworth West Lavington Fittleworth Birchgrove Barns Green Shripney Abbotsford Lidsey Woolbeding Lancing Lickfold Rose Green Trotton Navant Hill Bilsham Nuthurst Dial Green Yapton Amberley Upwaltham Forge Wood Kent Street Rookwood Oakhill Street End West Ashling Middleton-on-Sea Toddington Sompting Bucks Green Coates Hatch Farm Hill Westerton Burndell Abingworth Littlehampton Maplehurst Smithbrook Offham Dial Post Walberton Warninglid Withypitts Sompting Abbotts Rock Ebernoe Gospel Green Eastergate Loxwood Marylands Park Chithurst West Hoathly Cinder Hill Runcton Andrew's Hill Sullington Warren Chorley Common Thorney Island Doomsday Green Rackham Worthing Stubbermere Southwater Street West Chiltington Donnington Camelsdale Hambrook Lumley Nursted Nyewood Heyshott Balcombe Lane Little Heath Plummers Plain Newpound Common Slindon Waterbeach Hole Street West Burton Slinfold Twineham Tisman's Common West Harting Halnaker West Grinstead Roffey Balls Cross Minsted Langley Green Henley Common Crockerhill Madehurst Three Bridges Somerley West Tarring Steyning Pickhurst Churchwood Poling Highbrook North Marden Shipley Easebourne Woodmansgreen Rotherbridge Findon Robins Bury Common West Stoke Five Oaks Hardham Greatham Fernhurst Warminghurst Chidham Patching Woodend Roundstreet Common East Beach Stockbridge Washington Broadfield Stopham Wiggonholt Bewbush Iping West Barnham Tullecombe Haslingbourne Ashurst Wood Avisford Linchmere Barnham Foxhill Lower Fittleworth Storrington Halecommon Topleigh Clapham Selsfield Common Whyke Slindon Common Hickstead Billingshurst Selsey Quags Corner Boxgrove North Lancing West Lavant Goose Green Salvington Plaistow Hampers Green Clayton Kingston Gorse Little Bognor Bury Hammerpot Prinsted Southwick Rustington Bramber Cross Gate Birdham Pound Hill West Itchenor Crossbush Slough Green Ferring Binsted Southgate Parbrook Dragons Green Westbourne Lyminster East Wittering Heath End Brook Street Scayne's Hill Staples Hill Queen's Corner Lodsworth East Kingston Halfway Bridge Fulking West Dean Broomershill Henley Small Dole Ingrams Green Fernhill Nutbourne Common Wick Cuckfield Arundel Findon Valley Hunston East Worthing North End Ansty Albourne Green Hillgrove Marley Heights Coneyhurst Alfold Bars Gay Street Flansham West Marden Singleton Sayers Common Snow Hill The Close Durleighmarsh East Lavington Staplefield Nyetimber Fox Hill Holbrook Sutton End Rudgwick Ardingly Watersfield Woodmancote Tortington Leggatt Hill Pulborough West Wittering Compton North Mundham Charlton Broadford Bridge Cocking Causeway Windfallwood Common Colgate Bolney Woodmancote Wiston Habin White's Green Aldingbourne Bury Hollow Mid Lavant Wisborough Green Blackwell Terwick Common Nep Town Forestside Pyecombe High Cross Sullington Nepcote Adversane Dumpford Horsemere Green Dell Quay Eartham Crabtree Titty Hill Bexleyhill Southbourne Fishbourne Shoreham-by-Sea Ifold Fox Lea Upper Cokeham Mackerel's Common Ford Down Park Albourne Angmering South Harting Heyshott Green Furnace Wood Woodcote Rake Hammer Bedham Funtington Keymer West Chiltington Common Franklands Village Woldhurst Shillinglee Strood Green West Durrington Brookpits Houghton Two Mile Ash Aldsworth Warningcamp Fyning West Kingston East Hampnett Bosham Hoe Castle Town Lower Beeding Tower Hill Old Shoreham Flathurst Aldwick Shopwyke Sidlesham Common Barlavington Shermanbury Blackstone Northchapel Mannings Heath Elbridge Ashurst Summersdale New Town The Common Shoreham Beach Beggars Bush Balls Green Lindfield Borden South Ambersham Chownes Mead Ifield Green Fisher South Mundham Buchan Hill Duncton Tinsley Green Shipton Green High Salvington Ashington Almodington Keynor Estate Warnham Partridge Green Walderton Little London Langley Merston Inlands Coombes Slaugham Trotton Marsh Oving County Oak Henfield Felpham Crabbet Park West Thorney Westergate North End Goddards' Green Crawley Down Didling Sunnyside Bines Green Cowfold Upper Beeding Lagness Treyford Cootham Apuldram Tillington Albourne Street Lordington Monk's Gate Up Marden Elsted Marsh Faygate Commercial Square Marehill Copsale Smock Alley Rusper Nutbourne Goring-by-Sea Lodsworth Common Broadbridge Heath Pease Pottage Kingsfold Bepton Common Fisherstreet Manor Royal Adsdean Westhampnett Portfield Wineham Lurgashall Horsted Keynes Broadwater Bolnore Village Hangleton East Dean Itchingfield East Grinstead Edburton Brooks Green Redford