Radio Advertising in Swindon

Get in touch

Radio Station Advertising in Swindon

Radio advertising is a fantastic and cost-effective way to promote most brands, services and businesses on commercial radio stations.

Our experienced marketing teams work with major stations every day and can arrange advertising across the whole country. As well as large well-known stations we can also arrange adverts on smaller more local stations, which are well known and highly effective in their regions.

Popular stations reach millions of listeners daily. So, if you're looking for radio advertising for your company, look no further than us. We'll have your brand broadcasting on the airwaves in no time at all!

If you are interested in this popular form of marketing, please contact us today. We look forward to hearing from you and creating a radio advertising campaign to suit your needs. 

Most radio campaigns have a recommended minimum spend of £2000 to have a successful impact. 

Contact Us

What is Radio Station Advertising?

Put simply, radio advertising is a way to promote your product or service on commercial radio stations through the medium of short audio adverts (typically 30 seconds long). These radio adverts typically run in between songs, chat and news bulletins and are used by a range of companies due to their ability to reach a huge cross-section of society.

Radio ads are used for a variety of messages; from commercial selling through to public service messaging.

Radio costs are reasonable when compared to other forms of marketing, meaning that it subsequently achieves a great return on investment; this is one of its main advantages and why it is used time after time, week after week.  

If you would like free quotes contact us today.

Get a Quote

What is the Cost of Radio Advertising?

The factors which broadly determine the cost are outlined below:

  • Reach/Number of Listeners/Listenership – the more people who tune in to a radio station on a daily basis (and therefore the more likely to hear your radio advert) the more expensive it will be. Heart advertising costs and Hits/Capital radio advertising costs are obviously more expensive (as large commercial stations) than smaller local stations - but you would expect this because they have more listeners (so potentially more customers for you). So the option when choosing a station to advertise on is; do you want to hit lots of people in a wide area or a smaller but more select audience more locally?

  • Number of Slots – the more slots (number of radio adverts) you choose to have, the more expensive it will be. You may choose to do a couple of ads each day or want to go more “heavyweight” and do between 10-15 slots so that you are covering the majority of the day. If you are uncertain of which approach to take our media planners will advise. Think about when in the day your target market and target audience will be listening and tailor your slots to their life and listening patterns.

  • Length of Campaign – most adverts are the same length – 30 seconds – and a typical campaign would be over one week. Sometimes however you may want to do a shorter period, a weekend promotion or a “winning weekend” are popular in raising awareness. If you have a larger budget, you may look to do a few weeks with your radio ad to really get your message and brand out there on the airwaves. For the best results, we tend to suggest a minimum of a week, however, a two-week campaign is ideal for a good amount of coverage.

  • Time of Slots - depending on what you are promoting, certain times of day may work better. Slots are broadly broken down into breakfast, day, evening (rush hour) and night. The most sought-after tend to be breakfast and evening as they have higher listeners. Again, have a think about when your target audience may be listening, or equally spread them throughout the day to hit a variety and cross-section of people. A spread tends to be the most typical approach by most advertisers but your product will guide you to the most suitable timings.

  • Radio Talk Ups and Radio Co-Promotions – as well as doing straight “air-time” you can also do what is called “talk-up” or “co-promotions”, this is where the DJs/presenters talk about a product. Often this can be a more creative approach. They are given a script and bullet points to mention so that they talk about the right things and are “on message”. Radio co-promos are often an informal way of getting your key information across. Sometimes stations can be picky about what services and products they do co-promotions with. Examples of co-promotions are when presenters talk about how “great” a film or theatre show is - when they may not have actually seen it! 

Simply drop us a message today and we will send over more specific information about radio advertising costs. 

Does Radio Advertising Work?

The simple answer is yes!

When you think about it, most people listen to the radio on a daily basis; in their homes, at work and also when driving, therefore it is a great way to reach a mass amount of people quickly. This mass reach is one of the main benefits; it can hit millions of people all at once. Most forms of marketing media (apart from TV advertising) cannot claim to achieve this, whilst radio adverts manage to do this at a fraction of the price of TV advertising.

However, even though a radio ad hits a huge number of listeners this isn’t untargeted as stations have different demographics e.g. younger people tend to listen to Hits/Capital FM, older listeners tend to tune into Smooth. Our teams will help match your product and message to the most suitable stations.

This targeting is the main reason radio advertising achieves brilliant results time after time and why radio advertising effectiveness is high; radio has high reach but wastage is reduced as these people are targetted. 

The value for money is another reason radio is popular with many advertisers and companies. 

Which Companies Typically Advertise on The Radio in SN1 1?

As radio listeners represent a great cross-section of society, advertising on radio works for most businesses and is a popular form of marketing employed by a range of companies from diverse industries. The most popular types of companies who advertise on radio through our teams include: 

If you would like to book a radio campaign or for us to propose a radio advertising campaign for you, contact us today for more information. 

Which Are The Top UK Radio Stations To Advertise On?

When thinking about which station to go for, put yourself in the mind of your potential customer and think “what station would they listen to”? Selecting the right station is the key to all successful campaigns.

The most popular campaigns we run are with: 

  • Capital/Hits FM advertising

  • Heart FM advertising

  • Smooth FM advertising

  • Classic FM advertising

  • Magic FM advertising

  • Absolute FM advertising

  • Local radio advertising

Contact us today for more information and advice about the above commercial radio stations and use radio to reach your target audience. 

Combination Marketing - Teaming Your Radio Adverts With Other Suitable Advertising Options

If you are looking to combine commercial radio with other options the below typically work well:  

  • Online - as people will hear your radio advert they are then likely to go online to find out more information. A strong online presence is, therefore, a good idea to supplement your campaign.

  • Social media marketing - similar to the benefits of online support, social media is often a good idea to use to back up your radio ads. 

  • Bus ads - bus ads or other forms of outdoor promotions are a great way to support radio, meaning that people get to see and hear what you have to offer. 

  • TV - the cherry on top of any marketing campaign - the power of TV is superb and can be targeted to regions making it more affordable than people often realise.

What Makes the Best Commerical Radio Adverts in Swindon?

With your radio advertising, you must remember that the audience can only listen to your product or service being described by words - they obviously can't see it -  this means you need to create an innovative advert which will catch their attention. Also, you don't have much time - 30 seconds is not a lot of time to describe what you are offering - so you must get to the point and be clear and concise. Sometimes catchy phrases and slogans work and a good sound bed can attract attention further - but also just being clear and direct is important; don't try and cram too much in.

To summarise we would say; try not to be too clever, as most listeners are doing other things - so get to the point and don't be too confusing. You just need to grab their attention and encourage them to seek more information at a later time.  

Can You Help Me Make a Radio Advert Or Do I Need to Supply One Direct?

Yes! 

Get in touch today and we can help you make your advert with our radio ad production team at a brilliant rate. When producing this for you we, of course, take into account best practices as outlined by the Radio Advertising Bureau (RAB). We will also help with script-writing, bed creation and finding a suitable voice-over artist to match with your individual needs.  Our top tip would be to get an “ear-catching” advert so that it stands out; something clear, catchy and to the point works best.  

Frequently Asked Questions about Advertising on the Radio

Here are the most popular questions we get asked:  

What does it cost to advertise on the radio? 

As we explore in the guide, the cost depends on a few factors including which stations you choose, the length of the campaign and the time of year. Many advertisers use radio as it offers great value for money. 

What does radio advertising mean? 

It's basically advertising on the radio using short pre-recorded adverts that are broadcast to a set pre-approved schedule. It's used by a wide range of businesses and brands due to it's proven success.  

How much is a 30-second radio ad? 

It depends on the station and the listenership, larger more commercial stations with more listeners cost more than smaller more local ones. 

Is radio advertising still effective? 

Very, its reasonable price tag and ability to reach a large number of people make it both highly effective and a firm favourite with a broad range of companies who are looking to increase profits or raise awareness. It's probably an under-used advertising medium, considering its great results. 

Contact Us

So, if you are looking for radio adverts in Swindon, look no further than us.

You can either let us know which commercial radio station you are interested or we will put together a proposal based on your budgets, aims and target audience. We can also supply you with more information on the advantages of radio advertising any other advice or information that you may need.

We look forward to hearing from you and working to get your product, brand or service on the airwaves!

Contact Us

Topics covered - radio advertising in SN1 1. 

We cover Swindon (Wiltshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for radio advertising
Upper Castle Combe Barford St Martin Semington Odstock Perry Green Huish Petersfinger Spirthill Stopper's Hill Durley Chatter Alley Corsley Heath Hillmead Buttermere Chelworth Upper Green Bewley Common Braydon Side Lacock Henley Littleworth Southcott Hayes Knoll Murhill Bowden Hill Thingley Chapmanslade New Town Woolley Vastern Straight Soley Marston Box Even Swindon Pewsey Cowesfield Green Fonthill Gifford Stoke Farthing Restrop Middlehill Whitepits Woolley Green Shalbourne Bulbridge Portash Little Ashley Inglesham Bridgemead Netton St Katharine's East Grimstead Donhead St Mary Lower Moor Thoulstone Clench Abbey Meads Yarnbrook Preston Paxcroft Lavington Sands Lower Everleigh Poulshot Hitcombe Bottom West Stowell Northbrook Studley Green Sopworth Queen Street Leigh Marridge Hill Greenman's Lane Hankerton Draycot Cerne Cloatley End Minety Oxenwood Trowbridge Lower Pertwood Lackham Knook Higher Coombe The Linleys Gore Cross Gutch Common Lower Coombe Little Cheverell Littlecott Fonthill Bishop Woodborough Bishopdown Hamptworth Kingsdown Misselfore Middle Winterslow Porton Preston Salterton Ridge Tisbury Harnham Eastrop Bapton Bullock's Horn Salisbury East Town Cholderton Monkton Farleigh Mooray Lower Stratton Farley Mile Elm Thickwood Great Ashley Lower Chute Sunton Upper Wraxall Cadley Little London Eastcott Wootton Rivers Coulston Fittleton Wanborough Inmarsh Rook Street King's Corner Stratford Tony Brokenborough Neston Garsdon Warminster Bagshot White Cross Short Street Longbridge Deverill Park North West Knoyle Alcombe Manningford Bohune Oaksey Ogbourne Maizey Cloatley Ramsbury Coombe Bissett Nythe New Town Quemerford Gate Cotmarsh Cowesfield Gate Pewsey Wharf Liden Great Bedwyn Wild Duck Mead Hackthorn Goatacre Wroughton Sandy Lane Low Bridge East Winterslow Semley Littlecott Compton Lea Bulkington Tuckingmill Rockley Warminster Common Callow Hill Norrington Common Middle Coombe Horton Henfords Marsh Coate Melksham Sheldon Corner South Newton Pickwick Southwick Corston Biddestone North Wroughton Wilsford Normanton Homanton Stockley Charlton St Peter Farleigh Wick Sherston Haxton Old Wardour Bradford-on-Avon Burton Mount Sorrel East Sharcott Holt Avoncliff Newtown Buck Hill Littleton Panell Ansty Sedgehill Dilton Marsh Christian Malford Winterbourne Gunner Knapp Hill Upper Studley New Zealand Bodenham Ash Brake Moredon West Crudwell Winterbourne Monkton Penleigh Fiddington Sands Compton Bassett Pitton Underhill Dauntsey Lower Westwood Castle Combe Mount Cowdown Lower Seagry Baverstock Ogbourne St George Turleigh Reybridge Jockey Green New Town Southbrook Church End Swan East Kennett Donhead St Andrew Hisomley Greatfield Westrop Hullavington Fox Hill Milton Nettleton Green Huggler's Hole Ablington Old Dilton Landford Idmiston The Splatts Huntenhull Green Chapel Plaister Ratford Lawn Wexcombe Upper Inglesham Maddington Ragnal Chisbury Norleaze Chitterne East Hatch Collingbourne Ducis Brinkworth Cuckoo's Corner Edington Freshbrook Bishopstrow Chilmark Honeystreet Norton Bavant Oare Rollestone Camp Box Hill Swanborough Wylye Whitbourne Moor St Andrews Ridge East Tytherton Avebury Strangways Ham Chapel Barton Purton Upper Upham Little Salisbury Alderbury Yarnfield Calcutt Hook Downton Charlton Bottlesford Gomeldon Lockeridge Dene New Town Purlpit Steeple Ashton North Bradley East Grafton Old Sarum Hampton Park Mere Mountain Bower The Friary Ram Alley Dauntsey Lock Woodbridge Murcott Little Somerford Membury Swallett Gate Giddeahall Mildenhall Grittleton Perham Down Potterne Laverstock Brunton Heddington Calne Marsh Newbury Quidhampton Codford St Peter Stitchcombe West End Westwood Avebury Trusloe Easton Town Sherston Parva Sutton Row Charlcutt West End North Burcombe Chicksgrove South Tidworth Larkhill Ashton Common Tockenham Wick Whaddon West Grafton Hornbeam Grange Britford Beanacre Ashton Keynes Imber Chilton Foliat Coombe Blackland Upper Chicksgrove Boyton Horningsham Beckhampton Eastleaze Homington Marlborough Yatesbury Pole's Hole Stert Wilsford Woodcock Stanton Fitzwarren Cold Harbour Walcot West Kepnal The Rectangle Uffcott North Tidworth Southend Nomansland Catcomb Newtown Coate Kinghay Bourton Medbourne Dertfords The Middles Brokerswood Nunton Theobald's Green Lydeway Gare Hill Whitbourne Springs Hinton Parva Stratford sub Castle Burcombe Overtown Lopcombe Corner Potterne Wick Ferne Ludwell Milkhouse Water Groundwell Castle Eaton New Town Rodbourne Westwells Wichelstowe Grittenham East Knoyle Chelworth Eastrip Mid Wilts Way Milkwell Cadley Amesbury Chapel Knapp Draycot Fitz Payne Bonham Rollestone Allington Marr Green Easton Royal Dinton Westcourt Rudge Nettleton Upton Scudamore Little Chalfield Erlestoke Crockerton Green Great Chalfield Enford Sedgehill Corner Stanley Allington Stratton St Margaret Chelworth Lower Green Knowle Kellaways Longfield Luckington Barrow Street Longstreet Froxfield Burton Hill Hanging Langford Easterton Sands Shaw Quemerford Fugglestone St Peter Gorse Hill North Wraxall Gasper West Ashton Pie Corner Slaughterford Lockeridge Monkton Deverill Winterbourne Stoke Rushall Washwell Hoopers Pool Townsend Market Lavington Ditteridge Rivermead Royal Wootton Bassett Dorcan Whiteparish Axford Limpley Stoke Chicklade New Town Conkwell Patney Woodminton Kingsdown Great Wishford Tidworth Camp Kingston Deverill Sevington Town's End Widbrook Ballard's Ash Lower Chicksgrove Lower Woodford Little Abbots Wardour Stapleford Berwick Bassett Upper Stratton Worton Hilcott Hoggington Great Durnford Bremhill Bremhill Wick Pinehurst Hilperton Marsh Whittonditch Orcheston Winterbourne Bassett Drynham West Kennett Martinslade Milbourne Crockerton Fisherton de la Mere Bullenhill Westmead Bratton The Marsh Ford Ivy Mead Bleet All Cannings Dursley Hodson Wadswick Charlton All Saints Upavon Middle Woodford Henley Seagry Heath The Close Filands Milford Elcombe Fox Holes Everleigh Kilmington Wick Hurdcott Sherrington Newton Tony Hailstone Hill Stanton St Bernard Ludgershall Ditchampton Little Horton Easterton Broad Chalke The Fox Milton Lilbourne West Hill Willesley Conock Purton Common Sells Green Norton Bromham North End New Mill Rodbourne Bulford Lower Zeals Westlea Hindon Mead End The Shoe Upper Town Bishopstone Hannington Wick Lydiard Millicent Penhill Higher Pertwood Walcot East Tollard Royal Crudwell Easton Tidcombe Heywood Penknap Elston Brook Waters Clanville Kilmington Common Lye's Green Sutton Benger Allington Netheravon Roundway Plaitford Little Durnford Cuckoo's Knob Easton Piercy St Paul's Corsley Bowldown Manningford Abbots Seend Winterbourne Earls The Ham Coped Hall Bishops Cannings Berwick St Leonard Bemerton Startley Westbrook Mere Down Figheldean Faberstown Rodbourne Bottom Stanton St Quintin Winterbourne Dauntsey Compton Chamberlayne Keevil Manton Middleleaze Staverton Heddington Wick Kington Langley Heytesbury Bisley Berwick St James Teffont Evias Swallowcliffe Alvediston East Everleigh Redstocks Lower Studley Windmill Hill Netherhampton Pewsham Eysey Winsley Wilton Greenhill Malmesbury Sturford Minety Common Shrewton Crofton Rowde Steeple Langford Zeals Row New Town Hilperton Charlton Knapp Marten Sutton Veny Marden West Gomeldon Hook Street Lover Tytherington Littleton Drew Brigmerston The Green Tytherton Lucas Redlands Alton Barnes Stourton Alderton Barkers Hill Brooklands Well Head Sutton Mandeville Chalford Bowerhill Sodom Hawkeridge Derry Hill Derry Fields Corsham Wolverton Woodsend Sutton End Lydiard Plain Notton Cherhill The Stocks Hill Deverill Chute Standen Fosbury Norton Ferris Berwick St John Zeals Dunge Little Bedwyn Aughton Upper Minety Sharcott Kington St Michael Landfordwood Charnage Boscombe Cricklade Stoford Whitley Horsey Down Tockenham Swindon Chute Cadley Badbury Wick Littleton Little Marsh Brookside Ogbourne St Andrew Knowl Wilcot Dogridge Lower Village Great Hinton Redlynch Collingbourne Kingston East Stowell Lydiard Tregoze Highway Westbury Upper Wanborough Wilton Rivar Temple Lydiard Green Clearwood Broad Town Rudloe Atworth Charlton Heath Hudswell Tanis Blunsdon St Andrew Clevancy Fovant Seend Cleeve Bemerton Heath Great Cheverell Chittoe Heath Upper Seagry West Grimstead Westrop Ansty Coombe West Hatch Long Dean Broad Blunsdon The Pry Church End Wincombe Melksham Forest Codford St Mary Beechingstoke Bulford Camp Upper Pickwick Upton Lovell Pinckney Green Eastcourt Horpit Calstone Wellington Thornend Paxcroft Mead Peckingell Bell Hill Morgan's Vale Lower Blunsdon Roughmoor West Lavington Ashley Westdown Camp The Pitts The Spa Green Hill Townsend Baydon Burton Chiseldon Horsedown Lower Wraxall Lyneham Sevenhampton Bohemia North Newnton Ramleaze Lane End Leigh Delamere Upton Allington Bar Firsdown Broughton Gifford Piccadilly Whaddon Gladstone Parade Upper Westwood Old Town Alton Bradford Leigh West Yatton The Prinnels The Common Mannington Badbury Ham Green The Warren Westbury Leigh Widham Chirton Wilson and Kennards Yard Townsend Avon Wedhampton Townsend Manningford Bruce East Gomeldon Newton Waterhay Forewoods Common Tidworth Elm Cross Lake Stockton Serrington Nursteed West Overton South Marston Blue Vein Urchfont Fifield Bavant Etchilhampton Upper Chute Ugford Devizes Trowle Common Common Platt Latton Bushton Easton Grey Thornhill Colerne Studley Cleverton Lower Wanborough Broad Hinton Chedglow Shute End Churchfields Maiden Bradley Stibb Green Bishopstone Ratfyn The Square Eldene Croucheston West Kington Covingham West Amesbury Milston Foxham Fifield Durrington Clatford Cotswold Community Chittoe Tilshead South Wraxall Castle Clyffe Pypard West Winterslow Wingfield Upper Woodford Liddington Greenmeadow Haydon Wick Ford Woodlands Blagrove Toothill The Gibb Birdbush Deptford Teffont Magna Lower Upham Hilmarton Burbage Alton Priors Stormore Sem Hill Great Somerford East Chisenbury Corton Aldbourne Holloway Faulston Gastard Highworth Kingshill Marston Meysey Bowerchalke Purton Stoke Ebbesbourne Wake Little Langford The Causeway Hannington Fyfield Berryfield Nettleton Shrub Lower Stanton St Quintin Draycot Foliat West Sharcott Langley Burrell Longhedge Yatton Keynell West Kington Wick Brixton Deverill Calne Westwood Seend Head Crooked Soley Foscote Chute Forest Broadbush Clench Common Hyde Wyndham Park Foxley Limpers Hill Chippenham Bradenstoke Outmarsh Okus West Chisenbury