Radio Advertising in Astley

Get in touch

Radio Station Advertising in Astley

Radio advertising is a fantastic and cost-effective way to promote most brands, services and businesses on commercial radio stations.

Our experienced marketing teams work with major stations every day and can arrange advertising across the whole country. As well as large well-known stations we can also arrange adverts on smaller more local stations, which are well known and highly effective in their regions.

Popular stations reach millions of listeners daily. So, if you're looking for radio advertising for your company, look no further than us. We'll have your brand broadcasting on the airwaves in no time at all!

If you are interested in this popular form of marketing, please contact us today. We look forward to hearing from you and creating a radio advertising campaign to suit your needs. 

Most radio campaigns have a recommended minimum spend of £2000 to have a successful impact. 

Contact Us

What is Radio Station Advertising?

Put simply, radio advertising is a way to promote your product or service on commercial radio stations through the medium of short audio adverts (typically 30 seconds long). These radio adverts typically run in between songs, chat and news bulletins and are used by a range of companies due to their ability to reach a huge cross-section of society.

Radio ads are used for a variety of messages; from commercial selling through to public service messaging.

Radio costs are reasonable when compared to other forms of marketing, meaning that it subsequently achieves a great return on investment; this is one of its main advantages and why it is used time after time, week after week.  

If you would like free quotes contact us today.

Get a Quote

What is the Cost of Radio Advertising?

The factors which broadly determine the cost are outlined below:

  • Reach/Number of Listeners/Listenership – the more people who tune in to a radio station on a daily basis (and therefore the more likely to hear your radio advert) the more expensive it will be. Heart advertising costs and Hits/Capital radio advertising costs are obviously more expensive (as large commercial stations) than smaller local stations - but you would expect this because they have more listeners (so potentially more customers for you). So the option when choosing a station to advertise on is; do you want to hit lots of people in a wide area or a smaller but more select audience more locally?

  • Number of Slots – the more slots (number of radio adverts) you choose to have, the more expensive it will be. You may choose to do a couple of ads each day or want to go more “heavyweight” and do between 10-15 slots so that you are covering the majority of the day. If you are uncertain of which approach to take our media planners will advise. Think about when in the day your target market and target audience will be listening and tailor your slots to their life and listening patterns.

  • Length of Campaign – most adverts are the same length – 30 seconds – and a typical campaign would be over one week. Sometimes however you may want to do a shorter period, a weekend promotion or a “winning weekend” are popular in raising awareness. If you have a larger budget, you may look to do a few weeks with your radio ad to really get your message and brand out there on the airwaves. For the best results, we tend to suggest a minimum of a week, however, a two-week campaign is ideal for a good amount of coverage.

  • Time of Slots - depending on what you are promoting, certain times of day may work better. Slots are broadly broken down into breakfast, day, evening (rush hour) and night. The most sought-after tend to be breakfast and evening as they have higher listeners. Again, have a think about when your target audience may be listening, or equally spread them throughout the day to hit a variety and cross-section of people. A spread tends to be the most typical approach by most advertisers but your product will guide you to the most suitable timings.

  • Radio Talk Ups and Radio Co-Promotions – as well as doing straight “air-time” you can also do what is called “talk-up” or “co-promotions”, this is where the DJs/presenters talk about a product. Often this can be a more creative approach. They are given a script and bullet points to mention so that they talk about the right things and are “on message”. Radio co-promos are often an informal way of getting your key information across. Sometimes stations can be picky about what services and products they do co-promotions with. Examples of co-promotions are when presenters talk about how “great” a film or theatre show is - when they may not have actually seen it! 

Simply drop us a message today and we will send over more specific information about radio advertising costs. 

Does Radio Advertising Work?

The simple answer is yes!

When you think about it, most people listen to the radio on a daily basis; in their homes, at work and also when driving, therefore it is a great way to reach a mass amount of people quickly. This mass reach is one of the main benefits; it can hit millions of people all at once. Most forms of marketing media (apart from TV advertising) cannot claim to achieve this, whilst radio adverts manage to do this at a fraction of the price of TV advertising.

However, even though a radio ad hits a huge number of listeners this isn’t untargeted as stations have different demographics e.g. younger people tend to listen to Hits/Capital FM, older listeners tend to tune into Smooth. Our teams will help match your product and message to the most suitable stations.

This targeting is the main reason radio advertising achieves brilliant results time after time and why radio advertising effectiveness is high; radio has high reach but wastage is reduced as these people are targetted. 

The value for money is another reason radio is popular with many advertisers and companies. 

Which Companies Typically Advertise on The Radio in DY13 0?

As radio listeners represent a great cross-section of society, advertising on radio works for most businesses and is a popular form of marketing employed by a range of companies from diverse industries. The most popular types of companies who advertise on radio through our teams include: 

If you would like to book a radio campaign or for us to propose a radio advertising campaign for you, contact us today for more information. 

Which Are The Top UK Radio Stations To Advertise On?

When thinking about which station to go for, put yourself in the mind of your potential customer and think “what station would they listen to”? Selecting the right station is the key to all successful campaigns.

The most popular campaigns we run are with: 

  • Capital/Hits FM advertising

  • Heart FM advertising

  • Smooth FM advertising

  • Classic FM advertising

  • Magic FM advertising

  • Absolute FM advertising

  • Local radio advertising

Contact us today for more information and advice about the above commercial radio stations and use radio to reach your target audience. 

Combination Marketing - Teaming Your Radio Adverts With Other Suitable Advertising Options

If you are looking to combine commercial radio with other options the below typically work well:  

  • Online - as people will hear your radio advert they are then likely to go online to find out more information. A strong online presence is, therefore, a good idea to supplement your campaign.

  • Social media marketing - similar to the benefits of online support, social media is often a good idea to use to back up your radio ads. 

  • Bus ads - bus ads or other forms of outdoor promotions are a great way to support radio, meaning that people get to see and hear what you have to offer. 

  • TV - the cherry on top of any marketing campaign - the power of TV is superb and can be targeted to regions making it more affordable than people often realise.

What Makes the Best Commerical Radio Adverts in Astley?

With your radio advertising, you must remember that the audience can only listen to your product or service being described by words - they obviously can't see it -  this means you need to create an innovative advert which will catch their attention. Also, you don't have much time - 30 seconds is not a lot of time to describe what you are offering - so you must get to the point and be clear and concise. Sometimes catchy phrases and slogans work and a good sound bed can attract attention further - but also just being clear and direct is important; don't try and cram too much in.

To summarise we would say; try not to be too clever, as most listeners are doing other things - so get to the point and don't be too confusing. You just need to grab their attention and encourage them to seek more information at a later time.  

Can You Help Me Make a Radio Advert Or Do I Need to Supply One Direct?

Yes! 

Get in touch today and we can help you make your advert with our radio ad production team at a brilliant rate. When producing this for you we, of course, take into account best practices as outlined by the Radio Advertising Bureau (RAB). We will also help with script-writing, bed creation and finding a suitable voice-over artist to match with your individual needs.  Our top tip would be to get an “ear-catching” advert so that it stands out; something clear, catchy and to the point works best.  

Frequently Asked Questions about Advertising on the Radio

Here are the most popular questions we get asked:  

What does it cost to advertise on the radio? 

As we explore in the guide, the cost depends on a few factors including which stations you choose, the length of the campaign and the time of year. Many advertisers use radio as it offers great value for money. 

What does radio advertising mean? 

It's basically advertising on the radio using short pre-recorded adverts that are broadcast to a set pre-approved schedule. It's used by a wide range of businesses and brands due to it's proven success.  

How much is a 30-second radio ad? 

It depends on the station and the listenership, larger more commercial stations with more listeners cost more than smaller more local ones. 

Is radio advertising still effective? 

Very, its reasonable price tag and ability to reach a large number of people make it both highly effective and a firm favourite with a broad range of companies who are looking to increase profits or raise awareness. It's probably an under-used advertising medium, considering its great results. 

Contact Us

So, if you are looking for radio adverts in Astley, look no further than us.

You can either let us know which commercial radio station you are interested or we will put together a proposal based on your budgets, aims and target audience. We can also supply you with more information on the advantages of radio advertising any other advice or information that you may need.

We look forward to hearing from you and working to get your product, brand or service on the airwaves!

Contact Us

Topics covered - radio advertising in DY13 0. 

We cover Astley (Worcestershire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for radio advertising
Barnt Green Newtown Washford Offenham Cross Hopwood Newnham Bridge Bournes Green Kingswood Malvern Wells Lower Bentley Nash End Bateman's Green Sweet Green Stitchin's Hill Winyates Green Ashton under Hill Suckley Chase End Street Bayton Common Lulsley Wichenford Bushley Tanner's Green Woodcote Green Greenhill Dunhampstead Hanley Swan Eastham Shelsley Beauchamp Ockeridge Stanklyn Feckenham Newbridge Green Wadborough White Ladies Aston Lime Street Blackpole Pound Bank Great Malvern Hampton Lovett Hadley Stonehall Trimpley Stoke Prior Link Top Guarlford Hill Side Boreley Bredicot Clows Top Interfield Hurcott Village Apes Dale Worles Common Bury End Gilbert's End Trueman's Heath Hartlebury Welland Bayton Lower Heath Newland Blackwell Lower Westmancote Grimes Hill Pound Green Birlingham Hanley Castle Redditch Stone Bridge End Holdfast Woodrow Oakenshaw Sharpway Gate Deblin's Green Holbeache Great Comberton Goom's Hill Earl's Croome Carpenter's Hill Summerhill Ryall Newtown Woodsfield Libbery Bank's Green Cropthorne Aston Bank Teddington Hands Crowle Green Corse Lawn Good's Green Neight Hill Hawford Park Gate Foxlydiate Cobley Hill Kinsham Baynhall Lower Sapey King's Green Hill End Broadheath Common Baughton Twyford Stock Green Drakelow Sledge Green Norchard Claines Catchems End Drayton Copcut Inkford Oakall Green Rumbow Cottages Stourport-on-Severn Throckmorton Hatfield Kyre Park Hampton Uphampton Elmley Lovett Golden Valley Goosehill Green Holt Fleet Sedgeberrow Clifton upton Teme Wilden Hurcott Bishampton Green Street Webheath Lower Town Wychbold Noah's Green Rhydd Kent's Green Comhampton Frogsmarsh Northampton Overbury Upper Haselor Baylis Green Buckbury Stratford Upper Lode Vigo Lickey End Bengeworth Kempsey Charlton Hollywood Fladbury Cross Defford Ankerdine Hill King's End Ribbesford Callow Hill Barnard's Green Cherry Orchard Red Hill Sneads Green Callow End Lakeside Pershore Doverdale Broad Alley Stoke Pound Catshill Broad Green Snead Common Upper Bentley South Littleton Riverside Bransford Upper Gambolds Clifton West Malvern Brotheridge Green Lineholt Church Lench Nineveh Torton Long Bank Blakebrook Shell Upper Wyche Dormston Woolmere Green Powick Broughton Green Astwood Kitwell Battenton Green Little Eastbury Weatheroak Hill Abberley Camer's Green West Hagley New End Perryfields The Grove Pin's Green Hoobrook Churchill Radford Low Hill Trotshill Spetchley Littleworth Marl Bank Berrow Green Tolladine Grimley Hindlip Brockamin Westacre Brockencote Winyates Bliss Gate Little Malvern Warndon Pink Green Upper Marlbrook Upper Rochford Hillpool Willow Green Holberrow Green Wick Uckinghall Alfrick Bredon's Hardwick Astley Burf Batchley Bouts Kidderminster Wick Episcopi Bryan's Green Dunstall Common Broom Hill Rous Lench Far Forest Mere Green Leigh Hipplecote Alvechurch Holy Cross Phepson Park End Henbrook Marsh End Withybed Green Lem Hill Kyre Green Smallwood Queenhill Beckford Stakenbridge Severn Stoke Ravenhills Green Orleton Elmley Castle Witton Hill Stoneybridge Rainbow Hill Stock Wood Hunnington Lower Wolverton Aldington Harvington Netherwich Longdon Middle Littleton Witton Knowle Fields Shoulton Fernhill Heath Peopleton Slideslow Moor End Stockton on Teme Offmore Farm Broadway Bell End Hall Flat Town's End Franche Enfield Hook Bank Dowles Morton under Hill Lydiate Ash Titton Dunley Whiteleaved Oak Hinton on the Green Rock Tardebigge Pendock Cladswell Abbeydale Ripple Egdon Shawbrook Suckley Green Pie Corner Badsey Bell Heath Southcrest Broadmore Green Callow Hill Eachway Woodgate Menithwood Broad Common Church Hill Burcot Bickley Cooksey Corner Comberton Piper's Hill Brickfields Tibberton Kemerton Rashwood Linthurst Westlands Lindridge Childswickham St Georges Pound Bank Blackmore End Hoden Mustow Green Lickey Hills Four Pools Habberley Hales Park Kerswell Green Madeley Heath Red Cross Broome Frankley Cookley Old Storridge Common Long Green Bank Street Cross Bank St Peter The Great Edgiock Hawthorn Bush Walkwood Cotheridge Pinvin Sytchampton Alfrick Pound Purshull Green Yieldingtree Hillhampton North Littleton Aston Somerville Hagley Burlish Park Kinnersley Napleton Clent Knighton on Teme Tenbury Wells Witnells End Gorst Hill Moon's Moat Longley Green Lower Marlbrook Lickhill Sandford Hackman's Gate Foley Park Bastonford Newtown Sutton Farm Kyre Stonebow Footrid Astley Upper Wolverton Evesham Berrington Green The Hook Shenstone Bugle Gate Castlemorton Berry Hill Laughern Hill Yarhampton Cross Elmbridge Low Habberley Bark Hill Lower Illey Himbleton Broughton Hackett Gallows Green Bredon Dunhampton Coles Green Norton Holt Lickey Major's Green Atch Lench Timberhonger Harpley Astwood Little Witley Clevelode Smite Hill Charlton Ladywood Windmill Hill Guller's End Barnettbrook Worlds End Shelsley Walsh Matchborough Bromsgrove Noutard's Green Shatterford Netherton Wants Green Rhydd Green Upper Howsell Leapgate Lower Broadheath Lower Clent Ashfield Ab Lench Dagtail End Drakes Cross Aston Fields Ham Green Eight Oaks Lower Howsell Chatley Doddenham Littleworth Finstall Arrowfield Top Clifton upon Teme Duckswich St John's Crowle Offenham The Vines Cleeve Prior Chaddesley Corbett Crowcroft Collett's Green Badger's Hill Stoulton Structon's Heath Kersoe Pensax Broombank Broadwas Drakes Broughton Ronkswood Drugger's End Birch Berrow Hall Green Stoke Bliss Lodge Park Cutnall Green Wolverley Park Farm Tunnel Hill Chapman's Hill Rowney Green Wickhamford Flyford Flavell Woodmancote Stanford on Teme Brayswick West End Cakebole Primsland Pirton Mount Pleasant Hartlebury Common Hanley William Shernal Green Upton Warren Ross Green Belbroughton Hollybed Street Abberton Huddington Headley Heath Little Beckford Whittington Strensham The Lakes Sneachill Outwood Honeybourne Smith End Green Sankyns Green Besford Sherrard's Green Astwood Bank Grafton Dordale Newland Common Ombersley Norton Nineveh Alfred's Well Diglis Cooksey Green Branson's Cross Stoke Wharf North Malvern Rye Street Acton Mamble Malvern Common Aggborough Little Welland Dodford Yarhampton Naunton Beauchamp Frith Common Summerfield Elcock's Brook Caunsall Churchill Conderton Bretforton Abbotswood Upper Welland Briar Hill Wyre Piddle The Rampings Green Street Oldfield Chadwick Lye Head Kington Swinesherd Crabbs Cross Eldersfield Copyholt Wribbenhall Upper Wick Dines Green Chawson Hawbridge Greenway Pole Elm Bewdley Halfkey Walcot Lower Berrington Chadbury Little Inkberrow Bevere Birchen Coppice Upton Snodsbury Martin Hussingtree Frankley Hill Upper Arley Moseley Chandler's Cross Knightwick Pebworth Kendal End Low Hill Martley Naunton Woodgates Green Barbourne Birch Acre Broad Marston Brownheath Common Areley Kings Suckley Knowl Castle Hill Heath Green Rednal Dayhouse Bank High Green Lower Hook Little Acton Elms Green Greenlands Winterfold Crossway Green Bordesley St Michaels Upper Ham Slades Green The Walshes Shrawley Romsley Fladbury Waresley Hunt End Upper Catshill Headless Cross Woodrow Romsley Hill Worms Ash Stanbrook Lower Lightwood Tutnall Kyrewood Blakeshall Mill End Cowsden Gadfield Elm Charford Grafton Droitwich Spa Malvern Link Lea End Beoley Grafton Flyford Greenhill Hollybush Sheriff's Lench Saxon's Lode Earl's Common Bradley Green Pensham Cruise Hill Upper Moor Little Comberton Broadwaters Poolbrook Crown East Hinton Cross Knighton Brook End Harvington Birtsmorton Leigh Sinton Shurnock St Godwalds Worcester Murcot Bricklehampton Picken End Hanbury Birch Green Hanley Child Cobbler's Corner Bournheath Chawson Valley Hardwick Green Inkberrow Longdon Hill End Priestfield Hallow Heath Rushock Salwarpe Gilvers Lane Ramsden Beach Hay Hill Croome Bell Green Little London Upper Berrington Cookhill Sidemoor Tanwood Dawshill Lower Moor Lower Wyche Blakedown Britannia Square Huntsbridge Welland Stone Upper Strensham Stonepits Sinton Green Lower Strensham Bredon's Norton Darbys Green Podmoor Beckford Cross Eckington Baughton Hill Stoney Hill Lincomb Heightington Powick Village Lower Wick Sinton Ipsley Northwick Hartle Howsen The Burf Bockleton Hadzor Westmancote Lineholt Common Holt End Hallow Birts Street Berrow Oddingley Bushley Green Harbours Hill Bluntington Rushwick Madresfield Wythall Wildmoor Holt Heath Draycott Abbots Morton Broad Heath Hill Furze Owlhill Forhill Walton Pool Upton upon Severn Cofton Hackett White End St Peter the Great Monkwood Green Saleway Linkend Portway Longdon Heath Blackminster Oldwood North Piddle Spennells Eardiston Sale Green Astley Cross Horsham Frankley Green Stanford Bridge Great Witley Ullington Buckridge Stoke Heath Rochford Lenchwick