Radio Advertising in Baughton

Get in touch

Radio Station Advertising in Baughton

Radio advertising is a fantastic and cost-effective way to promote most brands, services and businesses on commercial radio stations.

Our experienced marketing teams work with major stations every day and can arrange advertising across the whole country. As well as large well-known stations we can also arrange adverts on smaller more local stations, which are well known and highly effective in their regions.

Popular stations reach millions of listeners daily. So, if you're looking for radio advertising for your company, look no further than us. We'll have your brand broadcasting on the airwaves in no time at all!

If you are interested in this popular form of marketing, please contact us today. We look forward to hearing from you and creating a radio advertising campaign to suit your needs. 

Most radio campaigns have a recommended minimum spend of £2000 to have a successful impact. 

Contact Us

What is Radio Station Advertising?

Put simply, radio advertising is a way to promote your product or service on commercial radio stations through the medium of short audio adverts (typically 30 seconds long). These radio adverts typically run in between songs, chat and news bulletins and are used by a range of companies due to their ability to reach a huge cross-section of society.

Radio ads are used for a variety of messages; from commercial selling through to public service messaging.

Radio costs are reasonable when compared to other forms of marketing, meaning that it subsequently achieves a great return on investment; this is one of its main advantages and why it is used time after time, week after week.  

If you would like free quotes contact us today.

Get a Quote

What is the Cost of Radio Advertising?

The factors which broadly determine the cost are outlined below:

  • Reach/Number of Listeners/Listenership – the more people who tune in to a radio station on a daily basis (and therefore the more likely to hear your radio advert) the more expensive it will be. Heart advertising costs and Hits/Capital radio advertising costs are obviously more expensive (as large commercial stations) than smaller local stations - but you would expect this because they have more listeners (so potentially more customers for you). So the option when choosing a station to advertise on is; do you want to hit lots of people in a wide area or a smaller but more select audience more locally?

  • Number of Slots – the more slots (number of radio adverts) you choose to have, the more expensive it will be. You may choose to do a couple of ads each day or want to go more “heavyweight” and do between 10-15 slots so that you are covering the majority of the day. If you are uncertain of which approach to take our media planners will advise. Think about when in the day your target market and target audience will be listening and tailor your slots to their life and listening patterns.

  • Length of Campaign – most adverts are the same length – 30 seconds – and a typical campaign would be over one week. Sometimes however you may want to do a shorter period, a weekend promotion or a “winning weekend” are popular in raising awareness. If you have a larger budget, you may look to do a few weeks with your radio ad to really get your message and brand out there on the airwaves. For the best results, we tend to suggest a minimum of a week, however, a two-week campaign is ideal for a good amount of coverage.

  • Time of Slots - depending on what you are promoting, certain times of day may work better. Slots are broadly broken down into breakfast, day, evening (rush hour) and night. The most sought-after tend to be breakfast and evening as they have higher listeners. Again, have a think about when your target audience may be listening, or equally spread them throughout the day to hit a variety and cross-section of people. A spread tends to be the most typical approach by most advertisers but your product will guide you to the most suitable timings.

  • Radio Talk Ups and Radio Co-Promotions – as well as doing straight “air-time” you can also do what is called “talk-up” or “co-promotions”, this is where the DJs/presenters talk about a product. Often this can be a more creative approach. They are given a script and bullet points to mention so that they talk about the right things and are “on message”. Radio co-promos are often an informal way of getting your key information across. Sometimes stations can be picky about what services and products they do co-promotions with. Examples of co-promotions are when presenters talk about how “great” a film or theatre show is - when they may not have actually seen it! 

Simply drop us a message today and we will send over more specific information about radio advertising costs. 

Does Radio Advertising Work?

The simple answer is yes!

When you think about it, most people listen to the radio on a daily basis; in their homes, at work and also when driving, therefore it is a great way to reach a mass amount of people quickly. This mass reach is one of the main benefits; it can hit millions of people all at once. Most forms of marketing media (apart from TV advertising) cannot claim to achieve this, whilst radio adverts manage to do this at a fraction of the price of TV advertising.

However, even though a radio ad hits a huge number of listeners this isn’t untargeted as stations have different demographics e.g. younger people tend to listen to Hits/Capital FM, older listeners tend to tune into Smooth. Our teams will help match your product and message to the most suitable stations.

This targeting is the main reason radio advertising achieves brilliant results time after time and why radio advertising effectiveness is high; radio has high reach but wastage is reduced as these people are targetted. 

The value for money is another reason radio is popular with many advertisers and companies. 

Which Companies Typically Advertise on The Radio in WR8 9?

As radio listeners represent a great cross-section of society, advertising on radio works for most businesses and is a popular form of marketing employed by a range of companies from diverse industries. The most popular types of companies who advertise on radio through our teams include: 

If you would like to book a radio campaign or for us to propose a radio advertising campaign for you, contact us today for more information. 

Which Are The Top UK Radio Stations To Advertise On?

When thinking about which station to go for, put yourself in the mind of your potential customer and think “what station would they listen to”? Selecting the right station is the key to all successful campaigns.

The most popular campaigns we run are with: 

  • Capital/Hits FM advertising

  • Heart FM advertising

  • Smooth FM advertising

  • Classic FM advertising

  • Magic FM advertising

  • Absolute FM advertising

  • Local radio advertising

Contact us today for more information and advice about the above commercial radio stations and use radio to reach your target audience. 

Combination Marketing - Teaming Your Radio Adverts With Other Suitable Advertising Options

If you are looking to combine commercial radio with other options the below typically work well:  

  • Online - as people will hear your radio advert they are then likely to go online to find out more information. A strong online presence is, therefore, a good idea to supplement your campaign.

  • Social media marketing - similar to the benefits of online support, social media is often a good idea to use to back up your radio ads. 

  • Bus ads - bus ads or other forms of outdoor promotions are a great way to support radio, meaning that people get to see and hear what you have to offer. 

  • TV - the cherry on top of any marketing campaign - the power of TV is superb and can be targeted to regions making it more affordable than people often realise.

What Makes the Best Commerical Radio Adverts in Baughton?

With your radio advertising, you must remember that the audience can only listen to your product or service being described by words - they obviously can't see it -  this means you need to create an innovative advert which will catch their attention. Also, you don't have much time - 30 seconds is not a lot of time to describe what you are offering - so you must get to the point and be clear and concise. Sometimes catchy phrases and slogans work and a good sound bed can attract attention further - but also just being clear and direct is important; don't try and cram too much in.

To summarise we would say; try not to be too clever, as most listeners are doing other things - so get to the point and don't be too confusing. You just need to grab their attention and encourage them to seek more information at a later time.  

Can You Help Me Make a Radio Advert Or Do I Need to Supply One Direct?

Yes! 

Get in touch today and we can help you make your advert with our radio ad production team at a brilliant rate. When producing this for you we, of course, take into account best practices as outlined by the Radio Advertising Bureau (RAB). We will also help with script-writing, bed creation and finding a suitable voice-over artist to match with your individual needs.  Our top tip would be to get an “ear-catching” advert so that it stands out; something clear, catchy and to the point works best.  

Frequently Asked Questions about Advertising on the Radio

Here are the most popular questions we get asked:  

What does it cost to advertise on the radio? 

As we explore in the guide, the cost depends on a few factors including which stations you choose, the length of the campaign and the time of year. Many advertisers use radio as it offers great value for money. 

What does radio advertising mean? 

It's basically advertising on the radio using short pre-recorded adverts that are broadcast to a set pre-approved schedule. It's used by a wide range of businesses and brands due to it's proven success.  

How much is a 30-second radio ad? 

It depends on the station and the listenership, larger more commercial stations with more listeners cost more than smaller more local ones. 

Is radio advertising still effective? 

Very, its reasonable price tag and ability to reach a large number of people make it both highly effective and a firm favourite with a broad range of companies who are looking to increase profits or raise awareness. It's probably an under-used advertising medium, considering its great results. 

Contact Us

So, if you are looking for radio adverts in Baughton, look no further than us.

You can either let us know which commercial radio station you are interested or we will put together a proposal based on your budgets, aims and target audience. We can also supply you with more information on the advantages of radio advertising any other advice or information that you may need.

We look forward to hearing from you and working to get your product, brand or service on the airwaves!

Contact Us

Topics covered - radio advertising in WR8 9. 

We cover Baughton (Worcestershire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for radio advertising
Little Eastbury Holt Fleet Woodgates Green Piper's Hill Pound Bank Knowle Fields Sytchampton Lower Strensham Hales Park Bewdley Church Lench Pebworth Elmley Castle Bugle Gate Upper Wyche Newtown Green Street Bengeworth Lower Clent Bickley Carpenter's Hill Bank's Green Phepson Little Acton Abbeydale Blakedown Upper Catshill Salwarpe Holt West Malvern Cakebole Bark Hill Blackwell Charlton Walton Pool Castlemorton Oldfield Clent Hall Flat Westacre Ipsley Hallow Podmoor Lye Head The Vines Knighton on Teme Ockeridge Outwood Bateman's Green Rainbow Hill Brook End Chawson Longdon Hill End Worlds End Hurcott Broombank Hagley New End Low Hill Birch Acre Shell Sherrard's Green Darbys Green Charlton Lower Heath Broadwas Pound Bank Shenstone Dormston Lakeside Lower Town Northwick Camer's Green Woodrow Low Habberley Windmill Hill Broadwaters Kempsey Guller's End Bishampton St Peter The Great Hinton on the Green Tolladine Wythall Trimpley Smith End Green Guarlford Broadmore Green Britannia Square Astley Burf Charford Trotshill Rock Bredon's Hardwick Tunnel Hill Lodge Park Dayhouse Bank Libbery Witnells End Menithwood Stoke Bliss Kidderminster Upper Welland Wildmoor Pershore Dines Green Drayton Broad Heath Barbourne Astwood Bank Worles Common Grimley Bradley Green Crossway Green Draycott Moon's Moat Suckley Green St John's Beoley Wychbold Footrid Ashton under Hill Habberley Broome Chapman's Hill Swinesherd Ab Lench Poolbrook Headless Cross Grafton Rednal Henbrook Pensax Bliss Gate Fladbury Aldington Norchard Martley Sandford Bluntington Frankley Green Oldwood Summerhill Blackmore End Witton Offenham Branson's Cross Sidemoor Frankley Hill Woodmancote Crowcroft Chadbury Drakes Cross Lickey Hills Linkend Finstall Grimes Hill Hartlebury Far Forest Welland Stone Brickfields Shernal Green Harbours Hill Deblin's Green Arrowfield Top Cofton Hackett Great Witley Bank Street Collett's Green Powick Village Broadway Kitwell Brayswick Atch Lench Heath Green Kemerton Blakeshall Red Cross Hawford Leigh Woodgate Titton Droitwich Spa Churchill Malvern Common Frankley Chadwick Ladywood Hinton Cross Lower Wyche Dunley Lincomb Upper Berrington Cutnall Green Wadborough Clows Top Gallows Green Badsey Callow End St Michaels Edgiock Littleworth Bell Green Stonebow Hadley Naunton Riverside Enfield Lickhill Stoke Pound Trueman's Heath Smite Hill King's Green Morton under Hill Fladbury Cross Gadfield Elm Sweet Green Willow Green Hoden Portway Twyford Shrawley Dunhampton Diglis Bournheath Drakes Broughton Rushwick Slades Green Pie Corner Redditch Goosehill Green Dowles Rowney Green Walcot Little Inkberrow Severn Stoke Whiteleaved Oak Winyates Green Upper Gambolds Great Comberton Longdon Heath Callow Hill Lower Broadheath Bevere Sinton Green Mount Pleasant Birch Berrow Stoke Heath Matchborough Uckinghall Washford Hill Croome Long Green Eastham St Godwalds Moor End Birch Green Weatheroak Hill Crown East Murcot Cladswell Birlingham Little Malvern Tanwood Holbeache Earl's Croome Eight Oaks Rumbow Cottages Wribbenhall Lulsley Lower Hook Stonepits Upper Strensham The Hook Ashfield Berrow Broad Common Franche Eachway Cropthorne Beckford Cross Newtown Elmley Lovett Heightington Kerswell Green Yarhampton Ribbesford Ankerdine Hill Clifton upon Teme Rochford Madeley Heath Bredon Timberhonger Corse Lawn Marsh End Hill End Tardebigge Upton Snodsbury Lineholt Common Ombersley Wick Episcopi Offenham Cross Kyrewood Mill End Lower Wolverton Hanley William Bredon's Norton Pensham Beach Hay Noah's Green Romsley Shurnock Dunhampstead Battenton Green Bockleton Pound Green Kent's Green Knightwick Dunstall Common Astley Cross Crowle Green Cookley Littleworth Purshull Green Lower Westmancote Lem Hill Cherry Orchard Egdon Great Malvern Hartlebury Common Moseley Inkford Acton Childswickham Drakelow Hanley Castle Forhill Stourport-on-Severn Offmore Farm Orleton Netherton Grafton Warndon Greenlands Rhydd Hanley Child Hopwood Hill Side Cruise Hill Comhampton Stoke Wharf Stoke Prior Wilden Tanner's Green Birchen Coppice Dawshill Town's End Frith Common Noutard's Green Green Street Oakenshaw Ross Green Monkwood Green Holdfast Malvern Link Tenbury Wells Eldersfield Wichenford Bell End Broad Marston Clifton upton Teme Kington Briar Hill Blackminster Priestfield Caunsall Hillpool Southcrest Upper Moor Gilbert's End Stanklyn Harvington Stoney Hill Elcock's Brook Stanford on Teme Westlands Burlish Park Abberley Bayton Wolverley Holt Heath Blackpole Boreley Bryan's Green Longdon Naunton Beauchamp Foxlydiate King's End North Malvern Kyre Green Owlhill Baughton Hill Upper Arley Longley Green Little Comberton Ronkswood Hartle Churchill Upper Wolverton Hackman's Gate Broughton Green Bordesley Worms Ash Pink Green Peopleton Berrow Green Perryfields Sledge Green Harvington Howsen Barnettbrook Sedgeberrow Ramsden The Rampings Upper Ham Dordale Cotheridge Upper Rochford Winterfold The Walshes Huntsbridge Chaddesley Corbett Newland Bastonford White Ladies Aston Eardiston Westmancote Clevelode Chandler's Cross Upper Wick Dodford Lickey Lickey End West End Greenhill Kyre Park Lower Howsell Hurcott Village Duckswich Winyates Lineholt Baynhall Bouts Crowle Bridge End The Burf Yarhampton Cross Norton Witton Hill Bredicot Blakebrook Lydiate Ash Malvern Wells Fernhill Heath Broom Hill Laughern Hill Ham Green Lower Sapey The Grove Nineveh Stonehall Alfrick Greenway Ravenhills Green Broad Green Mere Green Saleway Barnt Green Bricklehampton Sneachill Feckenham Eckington Birts Street Little London Holy Cross Low Hill Rashwood Stanbrook Picken End Interfield Cowsden Astwood Hollybed Street Crabbs Cross Hillhampton Upper Howsell Lower Marlbrook Lenchwick Ripple Vigo Brotheridge Green Welland Sheriff's Lench Gilvers Lane Northampton Aggborough Lower Bentley Rye Street Stanford Bridge Shoulton Kyre Marl Bank Doverdale Newland Common Alvechurch Hunnington Berry Hill Wyre Piddle Buckridge Abberton Mamble Broughton Hackett Hipplecote Astley Belbroughton Pinvin Linthurst Throckmorton Beckford Upton Warren Worcester Park Gate Alfrick Pound Barnard's Green Tutnall Shatterford Grafton Flyford Wickhamford Lower Moor Kendal End Frogsmarsh Broad Alley Summerfield Hampton Lovett Birtsmorton Hindlip Webheath Bretforton Rous Lench Rhydd Green Sale Green Bromsgrove Kinsham Torton Hallow Heath Honeybourne Good's Green Romsley Hill Hawbridge Catshill Woodcote Green Berrington Green Wick Hook Bank Catchems End Four Pools High Green Sutton Farm Oakall Green Long Bank Upper Bentley Stock Wood Hollywood Broadheath Common Mustow Green Primsland Hadzor Cookhill Coles Green Claines Sinton Foley Park Stoulton Smallwood Bayton Common Cobley Hill Defford Ullington Chatley Walkwood Doddenham Badger's Hill Pirton Upper Lode Little Welland Hoobrook Neight Hill Copyholt Halfkey Holt End Callow Hill Leapgate Castle Hill Newnham Bridge Evesham Abbotswood Apes Dale Wants Green Withybed Green Gorst Hill Red Hill Earl's Common Madresfield Shelsley Beauchamp Himbleton Woodrow Lime Street Clifton Comberton Aston Bank Stratford Conderton Astwood Cooksey Corner Pendock Leigh Sinton Stitchin's Hill Hall Green Saxon's Lode Suckley Knowl Alfred's Well Kinnersley Queenhill Baylis Green Inkberrow Shawbrook Harpley Aston Somerville Cross Bank Hatfield Netherwich Buckbury Greenhill Old Storridge Common Napleton Woolmere Green West Hagley Woodsfield Pole Elm Norton White End Aston Fields Middle Littleton Link Top Oddingley Kingswood Martin Hussingtree Drugger's End Cooksey Green Upper Haselor Sneads Green Cleeve Prior Pin's Green Rushock South Littleton Sankyns Green Huddington Lindridge Strensham Elms Green Park Farm Stakenbridge Copcut Lower Berrington St Peter the Great Elmbridge Whittington Besford Slideslow Bury End Lower Lightwood Park End Brockencote Powick Hardwick Green Burcot Shelsley Walsh Holberrow Green Spennells Tibberton Radford Little Beckford Goom's Hill Church Hill Stoneybridge Spetchley Brockamin Cobbler's Corner Chawson Valley North Littleton Structon's Heath Newbridge Green Ryall Stockton on Teme Bushley Hampton Bransford Kersoe The Lakes Hanbury Nineveh Stone Teddington Hands Flyford Flavell Brownheath Common Areley Kings North Piddle Sharpway Gate Overbury Lower Illey Hunt End Lea End Lower Wick Major's Green Knighton Stock Green Headley Heath Hanley Swan Batchley Hollybush Bushley Green Baughton Yieldingtree Newtown Golden Valley Snead Common Little Witley St Georges Bell Heath Nash End Hill Furze Abbots Morton Dagtail End Bournes Green Waresley Upper Marlbrook Chase End Street Suckley Upton upon Severn Hawthorn Bush Uphampton Horsham