Radio Advertising in Cowsden

Get in touch

Radio Station Advertising in Cowsden

Radio advertising is a fantastic and cost-effective way to promote most brands, services and businesses on commercial radio stations.

Our experienced marketing teams work with major stations every day and can arrange advertising across the whole country. As well as large well-known stations we can also arrange adverts on smaller more local stations, which are well known and highly effective in their regions.

Popular stations reach millions of listeners daily. So, if you're looking for radio advertising for your company, look no further than us. We'll have your brand broadcasting on the airwaves in no time at all!

If you are interested in this popular form of marketing, please contact us today. We look forward to hearing from you and creating a radio advertising campaign to suit your needs. 

Most radio campaigns have a recommended minimum spend of £2000 to have a successful impact. 

Contact Us

What is Radio Station Advertising?

Put simply, radio advertising is a way to promote your product or service on commercial radio stations through the medium of short audio adverts (typically 30 seconds long). These radio adverts typically run in between songs, chat and news bulletins and are used by a range of companies due to their ability to reach a huge cross-section of society.

Radio ads are used for a variety of messages; from commercial selling through to public service messaging.

Radio costs are reasonable when compared to other forms of marketing, meaning that it subsequently achieves a great return on investment; this is one of its main advantages and why it is used time after time, week after week.  

If you would like free quotes contact us today.

Get a Quote

What is the Cost of Radio Advertising?

The factors which broadly determine the cost are outlined below:

  • Reach/Number of Listeners/Listenership – the more people who tune in to a radio station on a daily basis (and therefore the more likely to hear your radio advert) the more expensive it will be. Heart advertising costs and Hits/Capital radio advertising costs are obviously more expensive (as large commercial stations) than smaller local stations - but you would expect this because they have more listeners (so potentially more customers for you). So the option when choosing a station to advertise on is; do you want to hit lots of people in a wide area or a smaller but more select audience more locally?

  • Number of Slots – the more slots (number of radio adverts) you choose to have, the more expensive it will be. You may choose to do a couple of ads each day or want to go more “heavyweight” and do between 10-15 slots so that you are covering the majority of the day. If you are uncertain of which approach to take our media planners will advise. Think about when in the day your target market and target audience will be listening and tailor your slots to their life and listening patterns.

  • Length of Campaign – most adverts are the same length – 30 seconds – and a typical campaign would be over one week. Sometimes however you may want to do a shorter period, a weekend promotion or a “winning weekend” are popular in raising awareness. If you have a larger budget, you may look to do a few weeks with your radio ad to really get your message and brand out there on the airwaves. For the best results, we tend to suggest a minimum of a week, however, a two-week campaign is ideal for a good amount of coverage.

  • Time of Slots - depending on what you are promoting, certain times of day may work better. Slots are broadly broken down into breakfast, day, evening (rush hour) and night. The most sought-after tend to be breakfast and evening as they have higher listeners. Again, have a think about when your target audience may be listening, or equally spread them throughout the day to hit a variety and cross-section of people. A spread tends to be the most typical approach by most advertisers but your product will guide you to the most suitable timings.

  • Radio Talk Ups and Radio Co-Promotions – as well as doing straight “air-time” you can also do what is called “talk-up” or “co-promotions”, this is where the DJs/presenters talk about a product. Often this can be a more creative approach. They are given a script and bullet points to mention so that they talk about the right things and are “on message”. Radio co-promos are often an informal way of getting your key information across. Sometimes stations can be picky about what services and products they do co-promotions with. Examples of co-promotions are when presenters talk about how “great” a film or theatre show is - when they may not have actually seen it! 

Simply drop us a message today and we will send over more specific information about radio advertising costs. 

Does Radio Advertising Work?

The simple answer is yes!

When you think about it, most people listen to the radio on a daily basis; in their homes, at work and also when driving, therefore it is a great way to reach a mass amount of people quickly. This mass reach is one of the main benefits; it can hit millions of people all at once. Most forms of marketing media (apart from TV advertising) cannot claim to achieve this, whilst radio adverts manage to do this at a fraction of the price of TV advertising.

However, even though a radio ad hits a huge number of listeners this isn’t untargeted as stations have different demographics e.g. younger people tend to listen to Hits/Capital FM, older listeners tend to tune into Smooth. Our teams will help match your product and message to the most suitable stations.

This targeting is the main reason radio advertising achieves brilliant results time after time and why radio advertising effectiveness is high; radio has high reach but wastage is reduced as these people are targetted. 

The value for money is another reason radio is popular with many advertisers and companies. 

Which Companies Typically Advertise on The Radio in WR7 4?

As radio listeners represent a great cross-section of society, advertising on radio works for most businesses and is a popular form of marketing employed by a range of companies from diverse industries. The most popular types of companies who advertise on radio through our teams include: 

If you would like to book a radio campaign or for us to propose a radio advertising campaign for you, contact us today for more information. 

Which Are The Top UK Radio Stations To Advertise On?

When thinking about which station to go for, put yourself in the mind of your potential customer and think “what station would they listen to”? Selecting the right station is the key to all successful campaigns.

The most popular campaigns we run are with: 

  • Capital/Hits FM advertising

  • Heart FM advertising

  • Smooth FM advertising

  • Classic FM advertising

  • Magic FM advertising

  • Absolute FM advertising

  • Local radio advertising

Contact us today for more information and advice about the above commercial radio stations and use radio to reach your target audience. 

Combination Marketing - Teaming Your Radio Adverts With Other Suitable Advertising Options

If you are looking to combine commercial radio with other options the below typically work well:  

  • Online - as people will hear your radio advert they are then likely to go online to find out more information. A strong online presence is, therefore, a good idea to supplement your campaign.

  • Social media marketing - similar to the benefits of online support, social media is often a good idea to use to back up your radio ads. 

  • Bus ads - bus ads or other forms of outdoor promotions are a great way to support radio, meaning that people get to see and hear what you have to offer. 

  • TV - the cherry on top of any marketing campaign - the power of TV is superb and can be targeted to regions making it more affordable than people often realise.

What Makes the Best Commerical Radio Adverts in Cowsden?

With your radio advertising, you must remember that the audience can only listen to your product or service being described by words - they obviously can't see it -  this means you need to create an innovative advert which will catch their attention. Also, you don't have much time - 30 seconds is not a lot of time to describe what you are offering - so you must get to the point and be clear and concise. Sometimes catchy phrases and slogans work and a good sound bed can attract attention further - but also just being clear and direct is important; don't try and cram too much in.

To summarise we would say; try not to be too clever, as most listeners are doing other things - so get to the point and don't be too confusing. You just need to grab their attention and encourage them to seek more information at a later time.  

Can You Help Me Make a Radio Advert Or Do I Need to Supply One Direct?

Yes! 

Get in touch today and we can help you make your advert with our radio ad production team at a brilliant rate. When producing this for you we, of course, take into account best practices as outlined by the Radio Advertising Bureau (RAB). We will also help with script-writing, bed creation and finding a suitable voice-over artist to match with your individual needs.  Our top tip would be to get an “ear-catching” advert so that it stands out; something clear, catchy and to the point works best.  

Frequently Asked Questions about Advertising on the Radio

Here are the most popular questions we get asked:  

What does it cost to advertise on the radio? 

As we explore in the guide, the cost depends on a few factors including which stations you choose, the length of the campaign and the time of year. Many advertisers use radio as it offers great value for money. 

What does radio advertising mean? 

It's basically advertising on the radio using short pre-recorded adverts that are broadcast to a set pre-approved schedule. It's used by a wide range of businesses and brands due to it's proven success.  

How much is a 30-second radio ad? 

It depends on the station and the listenership, larger more commercial stations with more listeners cost more than smaller more local ones. 

Is radio advertising still effective? 

Very, its reasonable price tag and ability to reach a large number of people make it both highly effective and a firm favourite with a broad range of companies who are looking to increase profits or raise awareness. It's probably an under-used advertising medium, considering its great results. 

Contact Us

So, if you are looking for radio adverts in Cowsden, look no further than us.

You can either let us know which commercial radio station you are interested or we will put together a proposal based on your budgets, aims and target audience. We can also supply you with more information on the advantages of radio advertising any other advice or information that you may need.

We look forward to hearing from you and working to get your product, brand or service on the airwaves!

Contact Us

Topics covered - radio advertising in WR7 4. 

We cover Cowsden (Worcestershire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for radio advertising
Hollybush Oldfield Romsley Hales Park Chawson Kendal End Pensax Winterfold Birch Berrow Pink Green Charford Wilden Broughton Hackett Good's Green Ravenhills Green Chandler's Cross Owlhill Copcut Bransford Kinnersley Long Bank Wolverley Upper Gambolds Suckley Harvington Stockton on Teme Trimpley Eckington Sale Green Dormston Egdon Primsland Ryall Newtown Howsen Shelsley Walsh Fernhill Heath Newbridge Green Welland Belbroughton Cakebole Hallow Heath Oldwood St Peter the Great Purshull Green Hillpool Hook Bank Baughton Hill Leigh Woodrow Bredon's Hardwick Buckridge Arrowfield Top Broad Common Upper Lode Burcot Kitwell Stoke Bliss Berrow Green Stitchin's Hill Sandford Dunhampton North Littleton Harpley Hanley Child Rock Hunt End Yarhampton Bayton Shrawley Cowsden Suckley Knowl Charlton Hill Croome Little Acton Inkberrow Hanley Castle Stoke Wharf Yarhampton Cross Stoney Hill Habberley Alvechurch Sweet Green Riverside Wythall Holt Little Eastbury Dunley Bridge End Tenbury Wells Sledge Green Rous Lench Hanley Swan Uphampton Woodrow Lower Berrington Headless Cross Throckmorton King's End Newtown Upper Wick Morton under Hill Pebworth Tardebigge The Lakes Darbys Green Crown East Kyrewood Marsh End Berrow Orleton Stone Low Hill Chadwick Torton Abberley Churchill Hatfield Ashton under Hill Golden Valley Hartlebury Common Timberhonger Little Malvern Bateman's Green Bank Street Franche The Grove Honeybourne Stoulton Wyre Piddle Baughton Kent's Green Walkwood Upper Arley Deblin's Green Claines Walton Pool Greenhill Cleeve Prior Clifton upon Teme Earl's Croome Gadfield Elm Queenhill Flyford Flavell Birtsmorton Neight Hill Castlemorton Rednal Rashwood Outwood Smite Hill Atch Lench Cofton Hackett Southcrest Grimley South Littleton Bell End Lower Lightwood Bishampton Lower Wolverton St Godwalds Gallows Green Lindridge Stakenbridge Lea End Menithwood Hollywood Washford Wick Episcopi Sinton Green Corse Lawn Cookhill Beoley Drakes Cross Charlton Camer's Green Kinsham Lower Moor Hadzor Suckley Green Lakeside Sharpway Gate Fladbury Powick Wychbold Collett's Green Holt Heath Hollybed Street Noutard's Green Rainbow Hill Bretforton Copyholt Newnham Bridge Trueman's Heath Bugle Gate Wildmoor Rushwick Chaddesley Corbett Witnells End Sutton Farm Westlands Willow Green Lower Sapey Holbeache Finstall Broad Marston Madeley Heath Boreley Hadley Greenlands Northampton Brickfields Rumbow Cottages The Vines Guller's End Chawson Valley Bluntington Yieldingtree Areley Kings Madresfield Structon's Heath Waresley Stoke Pound Upper Welland Drakelow Worcester Libbery Teddington Hands Leigh Sinton Mere Green Branson's Cross Naunton Tibberton Eight Oaks Woodgates Green Heath Green Green Street Hillhampton St Georges Clows Top Pound Bank Rowney Green Hill Side Upper Rochford Ockeridge Vigo Winyates Hagley Monkwood Green Comberton Frankley Hill Leapgate Knighton on Teme Grafton Salwarpe Pensham Kemerton Moor End Cotheridge Clevelode Wribbenhall Stanford on Teme Lem Hill Newtown Broadwaters Shoulton Hurcott Greenhill Norton Ankerdine Hill Marl Bank Sankyns Green Wants Green Hinton on the Green Linthurst Diglis Lower Westmancote Ripple Dayhouse Bank Pound Bank Dunstall Common Birch Green Crossway Green Clent Fladbury Cross Priestfield Heightington Kingswood Ipsley Hanley William Pershore Blackmore End Broughton Green Upper Catshill Littleworth Catshill Wick Crowle Green Eardiston Catchems End Evesham Woodgate Lydiate Ash Lime Street Doverdale Blackminster Podmoor Woodmancote Elmley Castle Little London Astley Childswickham Lower Bentley Grimes Hill Alfrick Pound Lower Howsell Westmancote Shurnock Spennells Rushock Blakebrook Holt Fleet Blakeshall Warndon Naunton Beauchamp Napleton Pole Elm Rye Street Portway Eldersfield Abbeydale Redditch Little Beckford West Malvern Stanford Bridge Gorst Hill Astley Cross Footrid Lower Broadheath Shell Cross Bank Crabbs Cross Church Lench Northwick Stonebow Cherry Orchard Upper Strensham Birlingham Lower Wick Lower Town Woodsfield Aldington Great Malvern Norton Withybed Green Beckford Trotshill Hampton Earl's Common Elcock's Brook Birchen Coppice Ashfield Mustow Green Apes Dale Smith End Green Broome Malvern Wells Bryan's Green Stanklyn Lincomb Badger's Hill Doddenham Hanbury Rochford Hindlip Spetchley Aston Somerville Red Cross Himbleton Cutnall Green Shatterford Upper Bentley Eachway Brook End Smallwood Besford Whittington Webheath Twyford Barnt Green Lickhill Bliss Gate Stourport-on-Severn Hall Green Holberrow Green Gilbert's End Great Witley Worms Ash Eastham Dines Green West End Overbury Hill Furze Brayswick Kyre Green Blackwell Ham Green Nineveh Grafton Flyford Astley Burf Malvern Common Blakedown Harbours Hill Ladywood Hardwick Green Park End The Rampings Offenham Cross Westacre Crowcroft Lineholt Common Barnettbrook Birts Street Beach Hay Windmill Hill Mamble Dawshill Berrington Green Severn Stoke Goom's Hill Drayton North Malvern Cooksey Corner Longdon Heath Knightwick Link Top Ribbesford Ronkswood Wichenford Hunnington Laughern Hill High Green Oakenshaw Cruise Hill White Ladies Aston Broad Green Nineveh Hopwood Saxon's Lode Bricklehampton Broombank Matchborough Bradley Green Sneads Green Picken End Snead Common Crowle Alfred's Well Briar Hill Shenstone Great Comberton Kempsey Chapman's Hill Mill End Callow Hill Park Gate Malvern Link Broom Hill St Michaels Stanbrook Hoden Stratford Powick Village Brockamin Kyre Edgiock Tutnall Frankley Little Welland Burlish Park Kington Far Forest North Piddle Inkford Upper Wyche Hurcott Village Stonepits Lineholt Bromsgrove Piper's Hill Aston Bank Park Farm Frankley Green Alfrick Brotheridge Green Barbourne Cookley Draycott Harvington Clifton Murcot Whiteleaved Oak Lower Strensham Little Witley Bouts Astwood Offenham Uckinghall Moseley Low Hill Lower Wyche Church Hill Sytchampton Netherton Martin Hussingtree Bredicot Cobley Hill Bell Heath Major's Green Lower Illey Beckford Cross Broadwas Lye Head Winyates Green Bevere Lickey End Acton Red Hill Buckbury Broadmore Green Carpenter's Hill Longdon Hill End The Burf Romsley Hill Knighton Chadbury Sinton Nash End Lickey Hills Bushley Hackman's Gate Offmore Farm Shernal Green Dagtail End Huntsbridge Perryfields Longdon The Hook Broad Heath Cobbler's Corner Worlds End Bank's Green Grafton Summerhill Blackpole Low Habberley Bark Hill Elmbridge Welland Stone Broadway Upper Moor Worles Common Foxlydiate Kyre Park Headley Heath Witton Hill Bickley Upton Snodsbury Upper Haselor Phepson Barnard's Green Callow End Peopleton St Peter The Great Holdfast Pin's Green King's Green Pie Corner Radford Horsham Dunhampstead Hill End White End Bayton Common St John's Ross Green Lulsley Stock Green Guarlford Caunsall Slideslow Norchard Hampton Lovett Defford Abberton Enfield Wadborough Pinvin Green Street Churchill Frith Common Shawbrook Upper Marlbrook Sidemoor The Walshes Stonehall Lodge Park Lower Hook Foley Park New End Stoke Prior Swinesherd Stoneybridge Sneachill Tanwood Summerfield Old Storridge Common Elmley Lovett Upper Wolverton Callow Hill Netherwich Bordesley Bredon Long Green Baylis Green Conderton Drakes Broughton Ullington Astwood Strensham Goosehill Green Stock Wood Weatheroak Hill Abbots Morton Astwood Bank Forhill Badsey Lower Clent Hartle Chase End Street Elms Green Bushley Green Upton upon Severn Linkend Rhydd Green Birch Acre Four Pools Bengeworth Interfield Bell Green Ab Lench Britannia Square Lower Heath Castle Hill Ombersley Upper Howsell Pirton Sedgeberrow Oakall Green Noah's Green Pound Green Abbotswood Knowle Fields Moon's Moat Newland Dodford Shelsley Beauchamp Lenchwick Tunnel Hill Hawbridge Aston Fields Rhydd Pendock Hall Flat Little Comberton Saleway Bredon's Norton Kersoe Titton Broadheath Common Woodcote Green Bournheath Bastonford Town's End Brockencote Dowles Brownheath Common Chatley Walcot Witton Cladswell Sherrard's Green Stoke Heath Frogsmarsh Middle Littleton Sheriff's Lench Aggborough Baynhall Hoobrook Duckswich Hallow Bury End Martley Hawford Lickey Kerswell Green Broad Alley Droitwich Spa Dordale Mount Pleasant Wickhamford Battenton Green Oddingley Hartlebury Bockleton Woolmere Green Drugger's End Gilvers Lane Huddington Poolbrook Hipplecote Henbrook Bournes Green Berry Hill Cooksey Green Greenway Little Inkberrow Holt End Slades Green Cropthorne West Hagley Upper Ham Tanner's Green Tolladine Bewdley Hinton Cross Coles Green Comhampton Lower Marlbrook Longley Green Batchley Upton Warren Halfkey Clifton upton Teme Newland Common Upper Berrington Hawthorn Bush Holy Cross Kidderminster Feckenham Ramsden Littleworth