Radio Advertising in Moon's Moat

Get in touch

Radio Station Advertising in Moon's Moat

Radio advertising is a fantastic and cost-effective way to promote most brands, services and businesses on commercial radio stations.

Our experienced marketing teams work with major stations every day and can arrange advertising across the whole country. As well as large well-known stations we can also arrange adverts on smaller more local stations, which are well known and highly effective in their regions.

Popular stations reach millions of listeners daily. So, if you're looking for radio advertising for your company, look no further than us. We'll have your brand broadcasting on the airwaves in no time at all!

If you are interested in this popular form of marketing, please contact us today. We look forward to hearing from you and creating a radio advertising campaign to suit your needs. 

Most radio campaigns have a recommended minimum spend of £2000 to have a successful impact. 

Contact Us

What is Radio Station Advertising?

Put simply, radio advertising is a way to promote your product or service on commercial radio stations through the medium of short audio adverts (typically 30 seconds long). These radio adverts typically run in between songs, chat and news bulletins and are used by a range of companies due to their ability to reach a huge cross-section of society.

Radio ads are used for a variety of messages; from commercial selling through to public service messaging.

Radio costs are reasonable when compared to other forms of marketing, meaning that it subsequently achieves a great return on investment; this is one of its main advantages and why it is used time after time, week after week.  

If you would like free quotes contact us today.

Get a Quote

What is the Cost of Radio Advertising?

The factors which broadly determine the cost are outlined below:

  • Reach/Number of Listeners/Listenership – the more people who tune in to a radio station on a daily basis (and therefore the more likely to hear your radio advert) the more expensive it will be. Heart advertising costs and Hits/Capital radio advertising costs are obviously more expensive (as large commercial stations) than smaller local stations - but you would expect this because they have more listeners (so potentially more customers for you). So the option when choosing a station to advertise on is; do you want to hit lots of people in a wide area or a smaller but more select audience more locally?

  • Number of Slots – the more slots (number of radio adverts) you choose to have, the more expensive it will be. You may choose to do a couple of ads each day or want to go more “heavyweight” and do between 10-15 slots so that you are covering the majority of the day. If you are uncertain of which approach to take our media planners will advise. Think about when in the day your target market and target audience will be listening and tailor your slots to their life and listening patterns.

  • Length of Campaign – most adverts are the same length – 30 seconds – and a typical campaign would be over one week. Sometimes however you may want to do a shorter period, a weekend promotion or a “winning weekend” are popular in raising awareness. If you have a larger budget, you may look to do a few weeks with your radio ad to really get your message and brand out there on the airwaves. For the best results, we tend to suggest a minimum of a week, however, a two-week campaign is ideal for a good amount of coverage.

  • Time of Slots - depending on what you are promoting, certain times of day may work better. Slots are broadly broken down into breakfast, day, evening (rush hour) and night. The most sought-after tend to be breakfast and evening as they have higher listeners. Again, have a think about when your target audience may be listening, or equally spread them throughout the day to hit a variety and cross-section of people. A spread tends to be the most typical approach by most advertisers but your product will guide you to the most suitable timings.

  • Radio Talk Ups and Radio Co-Promotions – as well as doing straight “air-time” you can also do what is called “talk-up” or “co-promotions”, this is where the DJs/presenters talk about a product. Often this can be a more creative approach. They are given a script and bullet points to mention so that they talk about the right things and are “on message”. Radio co-promos are often an informal way of getting your key information across. Sometimes stations can be picky about what services and products they do co-promotions with. Examples of co-promotions are when presenters talk about how “great” a film or theatre show is - when they may not have actually seen it! 

Simply drop us a message today and we will send over more specific information about radio advertising costs. 

Does Radio Advertising Work?

The simple answer is yes!

When you think about it, most people listen to the radio on a daily basis; in their homes, at work and also when driving, therefore it is a great way to reach a mass amount of people quickly. This mass reach is one of the main benefits; it can hit millions of people all at once. Most forms of marketing media (apart from TV advertising) cannot claim to achieve this, whilst radio adverts manage to do this at a fraction of the price of TV advertising.

However, even though a radio ad hits a huge number of listeners this isn’t untargeted as stations have different demographics e.g. younger people tend to listen to Hits/Capital FM, older listeners tend to tune into Smooth. Our teams will help match your product and message to the most suitable stations.

This targeting is the main reason radio advertising achieves brilliant results time after time and why radio advertising effectiveness is high; radio has high reach but wastage is reduced as these people are targetted. 

The value for money is another reason radio is popular with many advertisers and companies. 

Which Companies Typically Advertise on The Radio in B98 9?

As radio listeners represent a great cross-section of society, advertising on radio works for most businesses and is a popular form of marketing employed by a range of companies from diverse industries. The most popular types of companies who advertise on radio through our teams include: 

If you would like to book a radio campaign or for us to propose a radio advertising campaign for you, contact us today for more information. 

Which Are The Top UK Radio Stations To Advertise On?

When thinking about which station to go for, put yourself in the mind of your potential customer and think “what station would they listen to”? Selecting the right station is the key to all successful campaigns.

The most popular campaigns we run are with: 

  • Capital/Hits FM advertising

  • Heart FM advertising

  • Smooth FM advertising

  • Classic FM advertising

  • Magic FM advertising

  • Absolute FM advertising

  • Local radio advertising

Contact us today for more information and advice about the above commercial radio stations and use radio to reach your target audience. 

Combination Marketing - Teaming Your Radio Adverts With Other Suitable Advertising Options

If you are looking to combine commercial radio with other options the below typically work well:  

  • Online - as people will hear your radio advert they are then likely to go online to find out more information. A strong online presence is, therefore, a good idea to supplement your campaign.

  • Social media marketing - similar to the benefits of online support, social media is often a good idea to use to back up your radio ads. 

  • Bus ads - bus ads or other forms of outdoor promotions are a great way to support radio, meaning that people get to see and hear what you have to offer. 

  • TV - the cherry on top of any marketing campaign - the power of TV is superb and can be targeted to regions making it more affordable than people often realise.

What Makes the Best Commerical Radio Adverts in Moon's Moat?

With your radio advertising, you must remember that the audience can only listen to your product or service being described by words - they obviously can't see it -  this means you need to create an innovative advert which will catch their attention. Also, you don't have much time - 30 seconds is not a lot of time to describe what you are offering - so you must get to the point and be clear and concise. Sometimes catchy phrases and slogans work and a good sound bed can attract attention further - but also just being clear and direct is important; don't try and cram too much in.

To summarise we would say; try not to be too clever, as most listeners are doing other things - so get to the point and don't be too confusing. You just need to grab their attention and encourage them to seek more information at a later time.  

Can You Help Me Make a Radio Advert Or Do I Need to Supply One Direct?

Yes! 

Get in touch today and we can help you make your advert with our radio ad production team at a brilliant rate. When producing this for you we, of course, take into account best practices as outlined by the Radio Advertising Bureau (RAB). We will also help with script-writing, bed creation and finding a suitable voice-over artist to match with your individual needs.  Our top tip would be to get an “ear-catching” advert so that it stands out; something clear, catchy and to the point works best.  

Frequently Asked Questions about Advertising on the Radio

Here are the most popular questions we get asked:  

What does it cost to advertise on the radio? 

As we explore in the guide, the cost depends on a few factors including which stations you choose, the length of the campaign and the time of year. Many advertisers use radio as it offers great value for money. 

What does radio advertising mean? 

It's basically advertising on the radio using short pre-recorded adverts that are broadcast to a set pre-approved schedule. It's used by a wide range of businesses and brands due to it's proven success.  

How much is a 30-second radio ad? 

It depends on the station and the listenership, larger more commercial stations with more listeners cost more than smaller more local ones. 

Is radio advertising still effective? 

Very, its reasonable price tag and ability to reach a large number of people make it both highly effective and a firm favourite with a broad range of companies who are looking to increase profits or raise awareness. It's probably an under-used advertising medium, considering its great results. 

Contact Us

So, if you are looking for radio adverts in Moon's Moat, look no further than us.

You can either let us know which commercial radio station you are interested or we will put together a proposal based on your budgets, aims and target audience. We can also supply you with more information on the advantages of radio advertising any other advice or information that you may need.

We look forward to hearing from you and working to get your product, brand or service on the airwaves!

Contact Us

Topics covered - radio advertising in B98 9. 

We cover Moon's Moat (Worcestershire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for radio advertising
Summerhill Hurcott Village Rushwick Lulsley Cladswell Stourport-on-Severn Bridge End Timberhonger Doverdale Wadborough Hinton on the Green Clifton upon Teme Walkwood Harbours Hill Waresley Tutnall Upton Warren Harvington Battenton Green Greenlands Abbeydale Foley Park Stoke Wharf Dunley North Malvern Baynhall Upper Strensham Tanner's Green Abberley Ullington Grimes Hill Middle Littleton Kerswell Green Blackwell Lower Sapey Stoke Heath Stock Wood Copcut Headley Heath Peopleton Hollybed Street Mamble Bockleton Severn Stoke The Lakes Heightington Windmill Hill Baughton Britannia Square Upper Marlbrook Stratford Longdon Kingswood Powick Village Woodgates Green Suckley Winterfold Bell Heath Bournes Green Hampton Lovett Teddington Hands Astwood The Grove Dunhampton Rous Lench Priestfield Grafton Drakes Broughton Tunnel Hill Castle Hill Piper's Hill Powick Berrow Eldersfield Upper Bentley Poolbrook Hunt End Smith End Green Uckinghall White End Offenham Moon's Moat Barbourne Alfrick Pound Lower Wyche Bark Hill Upper Ham Moor End Bryan's Green Worlds End Huddington Himbleton Hopwood Holberrow Green Lower Strensham Kendal End Newtown Sneachill Hawford Aldington Smite Hill Chawson Titton Littleworth Dunhampstead Pound Green Copyholt Crabbs Cross Conderton Collett's Green Newbridge Green Dormston Buckbury Brownheath Common Woodgate Malvern Common Trueman's Heath Redditch Riverside Kempsey Broadwas Hanley Swan Childswickham Chaddesley Corbett Baylis Green Rhydd Green Marsh End Holt Crowle Hanley Child Cookhill Newtown Comhampton Kent's Green Habberley Finstall Norchard Sale Green Stitchin's Hill Ladywood Neight Hill Stanford Bridge Berrow Green Broughton Green Pershore Frankley Kyre Park Feckenham Duckswich Witnells End Brickfields Hardwick Green Walcot Hoobrook Frankley Green Blackpole Stock Green Lower Westmancote Winyates Upper Rochford Hindlip Primsland Madresfield Upper Lode Kington Offenham Cross Trotshill St Georges Crossway Green Kemerton Bastonford St John's Woodcote Green Sankyns Green Stoulton Stoke Bliss Barnard's Green Cleeve Prior Wildmoor Pink Green Sytchampton Holt End Sandford Hartle Heath Green Cropthorne Bushley Hall Flat Little Inkberrow Stoneybridge Interfield Clent Abbotswood Deblin's Green Beoley Pinvin Northwick Morton under Hill Ab Lench Charlton Ribbesford Picken End Bayton Common Knighton Flyford Flavell Warndon Ross Green Chatley Rashwood Hoden Badger's Hill Webheath Baughton Hill Broadmore Green Upper Wolverton Inkberrow Ravenhills Green Wick Wants Green Callow Hill Broom Hill Washford King's End Holdfast Callow Hill Shenstone Beach Hay Lower Hook Westmancote Hillpool Hartlebury Sherrard's Green Hanley William Caunsall Tardebigge West Hagley Outwood Bell Green Clifton upton Teme Birch Acre Stakenbridge Crown East Shelsley Walsh Bricklehampton Longley Green Gallows Green St Peter the Great Hall Green The Burf Knightwick Egdon Newtown Green Street Worcester Grafton Broad Alley Sinton Green Doddenham Grimley Stockton on Teme Headless Cross Bouts Menithwood Long Bank Ashfield Longdon Heath Hook Bank Snead Common Footrid Fernhill Heath Upper Arley Astley Broombank Broad Green Sneads Green Oldfield Podmoor Catshill Witton Hill Lower Howsell Lower Moor Four Pools Sutton Farm Littleworth Bredon's Hardwick Churchill Lydiate Ash Netherwich Belbroughton Spetchley King's Green Callow End Nash End Madeley Heath Swinesherd Brockamin Oakall Green Upper Gambolds Buckridge Pin's Green Stoney Hill Witton Frogsmarsh Rainbow Hill Broad Heath Lower Clent Old Storridge Common Upper Haselor Hollybush Broad Marston Aston Fields Chase End Street Kyre Green Mere Green Woodrow Chadbury Aston Somerville Inkford Alvechurch Ronkswood Lickey Burcot Stanbrook Saxon's Lode Eachway Radford Draycott Cotheridge Goosehill Green Romsley Shelsley Beauchamp Woodrow Shrawley Noutard's Green Grafton Flyford Rochford Dayhouse Bank Shatterford Napleton Upper Berrington Yarhampton Bushley Green Eardiston Hagley Shawbrook West Malvern The Hook Walton Pool Marl Bank Elmley Lovett Perryfields Ombersley Martin Hussingtree North Piddle Lineholt Common Lea End Cookley Broadway Sedgeberrow Brayswick Broad Common Batchley Bliss Gate Lenchwick Beckford Cross Frankley Hill Wilden Sheriff's Lench Tanwood Lower Berrington Bell End Northampton Cowsden Bluntington Badsey Cutnall Green Birts Street Slideslow Upton Snodsbury Golden Valley Stonehall Welland Great Malvern Bengeworth Rednal Upton upon Severn Lower Wick Gilbert's End Newland Tenbury Wells Woolmere Green Bromsgrove Kersoe Hallow Heath Clows Top Bugle Gate Lower Town Newnham Bridge Longdon Hill End Stoke Prior Smallwood Hadley Little Acton Gorst Hill Droitwich Spa Lime Street Yieldingtree Clevelode Chandler's Cross Stoke Pound Summerfield Rhydd Brockencote Upper Welland Spennells Lem Hill Aston Bank Withybed Green Orleton Drakes Cross Bradley Green Acton Broughton Hackett Holy Cross Far Forest Low Hill Structon's Heath Hawthorn Bush Shernal Green Lodge Park Cakebole Greenhill Strensham The Vines Guarlford Barnt Green Hill End Camer's Green Suckley Knowl Enfield Wychbold Kitwell Hanbury Little Malvern Elcock's Brook Phepson Crowle Green Honeybourne Hillhampton Drayton Burlish Park St Godwalds Corse Lawn Hanley Castle Earl's Croome Upper Wick Low Hill Dordale St Michaels Long Green Howsen Bewdley Edgiock Lickhill Stone Little Witley Naunton Dines Green New End Netherton Horsham Bury End Green Street Pensham Queenhill Dowles Red Cross Linthurst Apes Dale Pie Corner Blakebrook Chadwick Gilvers Lane Birch Green St Peter The Great Portway Bickley Great Witley Bredicot Norton Hackman's Gate Shurnock Vigo Oakenshaw Henbrook West End Mustow Green Knighton on Teme Darbys Green Weatheroak Hill Leapgate Blakeshall Castlemorton Worles Common Charlton Charford Pole Elm Rowney Green Bishampton Bredon Claines Hill Croome White Ladies Aston Sledge Green Little London Bank's Green Trimpley Cobbler's Corner Dawshill Berry Hill Upper Wyche Wolverley Abbots Morton Beckford Tolladine Nineveh Blackmore End Bayton Park Gate Westlands Good's Green Rye Street Ashton under Hill Little Comberton Kidderminster Stanford on Teme Upper Moor Forhill Welland Stone Arrowfield Top Upper Howsell Holt Fleet Bateman's Green Ramsden Town's End Lakeside Areley Kings Lower Heath Cooksey Green Gadfield Elm Hawbridge Bransford Wick Episcopi Owlhill Alfrick Bournheath Blackminster Holt Heath Leigh Wickhamford Pirton Hinton Cross Ryall Pound Bank Birch Berrow Leigh Sinton Whittington Besford Woodsfield Sidemoor Birlingham Kyrewood Rock Willow Green Suckley Green Rushock Birchen Coppice Bevere Cobley Hill Frith Common Bretforton Matchborough Guller's End Astley Cross Astley Burf Libbery South Littleton Pendock Crowcroft Worms Ash Fladbury Cross Lower Lightwood Berrington Green Southcrest Ankerdine Hill Lower Broadheath Harvington Oddingley Yarhampton Cross Elmley Castle Low Habberley Hartlebury Common Ripple Knowle Fields Park End Holbeache Cross Bank Naunton Beauchamp Church Lench Hill Side Lickey Hills Hatfield Foxlydiate Park Farm Offmore Farm Hadzor Brotheridge Green Newland Common Lickey End Monkwood Green Noah's Green Bordesley Elmbridge Bank Street Dagtail End Cooksey Corner Alfred's Well Link Top Abberton Wythall Martley Twyford Lineholt Winyates Green Huntsbridge Astwood Bank Chapman's Hill Cofton Hackett Evesham Linkend Hill Furze Catchems End Stonebow Purshull Green Barnettbrook Little Beckford Kinsham Stanklyn Little Welland Little Eastbury Hipplecote Fladbury Astwood Eckington Hales Park Shoulton Pound Bank Diglis Chawson Valley Broome Norton Hollywood Malvern Link Blakedown Cruise Hill Murcot Lower Bentley Goom's Hill Hunnington Uphampton Hallow Lincomb Briar Hill North Littleton Wichenford Ham Green High Green Sweet Green Hurcott Wyre Piddle Kinnersley Dunstall Common Boreley Lye Head Lindridge Saleway Laughern Hill Eight Oaks Dodford Sinton Eastham Branson's Cross The Walshes Broadheath Common Clifton Franche Comberton Ockeridge Defford Overbury Sharpway Gate Lower Wolverton Slades Green Woodmancote Rumbow Cottages Coles Green Westacre Lower Marlbrook Oldwood Greenhill Malvern Wells Whiteleaved Oak Torton Mount Pleasant Moseley Throckmorton Upper Catshill Stonepits Romsley Hill The Rampings Birtsmorton Aggborough Kyre Carpenter's Hill Cherry Orchard Hampton Pebworth Drugger's End Atch Lench Greenway Shell Major's Green Nineveh Great Comberton Tibberton Halfkey Harpley Wribbenhall Lower Illey Church Hill Drakelow Pensax Bredon's Norton Brook End Churchill Earl's Common Mill End Broadwaters Elms Green Ipsley Salwarpe Red Hill