Radio Advertising in Upper Berrington

Get in touch

Radio Station Advertising in Upper Berrington

Radio advertising is a fantastic and cost-effective way to promote most brands, services and businesses on commercial radio stations.

Our experienced marketing teams work with major stations every day and can arrange advertising across the whole country. As well as large well-known stations we can also arrange adverts on smaller more local stations, which are well known and highly effective in their regions.

Popular stations reach millions of listeners daily. So, if you're looking for radio advertising for your company, look no further than us. We'll have your brand broadcasting on the airwaves in no time at all!

If you are interested in this popular form of marketing, please contact us today. We look forward to hearing from you and creating a radio advertising campaign to suit your needs. 

Most radio campaigns have a recommended minimum spend of £2000 to have a successful impact. 

Contact Us

What is Radio Station Advertising?

Put simply, radio advertising is a way to promote your product or service on commercial radio stations through the medium of short audio adverts (typically 30 seconds long). These radio adverts typically run in between songs, chat and news bulletins and are used by a range of companies due to their ability to reach a huge cross-section of society.

Radio ads are used for a variety of messages; from commercial selling through to public service messaging.

Radio costs are reasonable when compared to other forms of marketing, meaning that it subsequently achieves a great return on investment; this is one of its main advantages and why it is used time after time, week after week.  

If you would like free quotes contact us today.

Get a Quote

What is the Cost of Radio Advertising?

The factors which broadly determine the cost are outlined below:

  • Reach/Number of Listeners/Listenership – the more people who tune in to a radio station on a daily basis (and therefore the more likely to hear your radio advert) the more expensive it will be. Heart advertising costs and Hits/Capital radio advertising costs are obviously more expensive (as large commercial stations) than smaller local stations - but you would expect this because they have more listeners (so potentially more customers for you). So the option when choosing a station to advertise on is; do you want to hit lots of people in a wide area or a smaller but more select audience more locally?

  • Number of Slots – the more slots (number of radio adverts) you choose to have, the more expensive it will be. You may choose to do a couple of ads each day or want to go more “heavyweight” and do between 10-15 slots so that you are covering the majority of the day. If you are uncertain of which approach to take our media planners will advise. Think about when in the day your target market and target audience will be listening and tailor your slots to their life and listening patterns.

  • Length of Campaign – most adverts are the same length – 30 seconds – and a typical campaign would be over one week. Sometimes however you may want to do a shorter period, a weekend promotion or a “winning weekend” are popular in raising awareness. If you have a larger budget, you may look to do a few weeks with your radio ad to really get your message and brand out there on the airwaves. For the best results, we tend to suggest a minimum of a week, however, a two-week campaign is ideal for a good amount of coverage.

  • Time of Slots - depending on what you are promoting, certain times of day may work better. Slots are broadly broken down into breakfast, day, evening (rush hour) and night. The most sought-after tend to be breakfast and evening as they have higher listeners. Again, have a think about when your target audience may be listening, or equally spread them throughout the day to hit a variety and cross-section of people. A spread tends to be the most typical approach by most advertisers but your product will guide you to the most suitable timings.

  • Radio Talk Ups and Radio Co-Promotions – as well as doing straight “air-time” you can also do what is called “talk-up” or “co-promotions”, this is where the DJs/presenters talk about a product. Often this can be a more creative approach. They are given a script and bullet points to mention so that they talk about the right things and are “on message”. Radio co-promos are often an informal way of getting your key information across. Sometimes stations can be picky about what services and products they do co-promotions with. Examples of co-promotions are when presenters talk about how “great” a film or theatre show is - when they may not have actually seen it! 

Simply drop us a message today and we will send over more specific information about radio advertising costs. 

Does Radio Advertising Work?

The simple answer is yes!

When you think about it, most people listen to the radio on a daily basis; in their homes, at work and also when driving, therefore it is a great way to reach a mass amount of people quickly. This mass reach is one of the main benefits; it can hit millions of people all at once. Most forms of marketing media (apart from TV advertising) cannot claim to achieve this, whilst radio adverts manage to do this at a fraction of the price of TV advertising.

However, even though a radio ad hits a huge number of listeners this isn’t untargeted as stations have different demographics e.g. younger people tend to listen to Hits/Capital FM, older listeners tend to tune into Smooth. Our teams will help match your product and message to the most suitable stations.

This targeting is the main reason radio advertising achieves brilliant results time after time and why radio advertising effectiveness is high; radio has high reach but wastage is reduced as these people are targetted. 

The value for money is another reason radio is popular with many advertisers and companies. 

Which Companies Typically Advertise on The Radio in WR15 8?

As radio listeners represent a great cross-section of society, advertising on radio works for most businesses and is a popular form of marketing employed by a range of companies from diverse industries. The most popular types of companies who advertise on radio through our teams include: 

If you would like to book a radio campaign or for us to propose a radio advertising campaign for you, contact us today for more information. 

Which Are The Top UK Radio Stations To Advertise On?

When thinking about which station to go for, put yourself in the mind of your potential customer and think “what station would they listen to”? Selecting the right station is the key to all successful campaigns.

The most popular campaigns we run are with: 

  • Capital/Hits FM advertising

  • Heart FM advertising

  • Smooth FM advertising

  • Classic FM advertising

  • Magic FM advertising

  • Absolute FM advertising

  • Local radio advertising

Contact us today for more information and advice about the above commercial radio stations and use radio to reach your target audience. 

Combination Marketing - Teaming Your Radio Adverts With Other Suitable Advertising Options

If you are looking to combine commercial radio with other options the below typically work well:  

  • Online - as people will hear your radio advert they are then likely to go online to find out more information. A strong online presence is, therefore, a good idea to supplement your campaign.

  • Social media marketing - similar to the benefits of online support, social media is often a good idea to use to back up your radio ads. 

  • Bus ads - bus ads or other forms of outdoor promotions are a great way to support radio, meaning that people get to see and hear what you have to offer. 

  • TV - the cherry on top of any marketing campaign - the power of TV is superb and can be targeted to regions making it more affordable than people often realise.

What Makes the Best Commerical Radio Adverts in Upper Berrington?

With your radio advertising, you must remember that the audience can only listen to your product or service being described by words - they obviously can't see it -  this means you need to create an innovative advert which will catch their attention. Also, you don't have much time - 30 seconds is not a lot of time to describe what you are offering - so you must get to the point and be clear and concise. Sometimes catchy phrases and slogans work and a good sound bed can attract attention further - but also just being clear and direct is important; don't try and cram too much in.

To summarise we would say; try not to be too clever, as most listeners are doing other things - so get to the point and don't be too confusing. You just need to grab their attention and encourage them to seek more information at a later time.  

Can You Help Me Make a Radio Advert Or Do I Need to Supply One Direct?

Yes! 

Get in touch today and we can help you make your advert with our radio ad production team at a brilliant rate. When producing this for you we, of course, take into account best practices as outlined by the Radio Advertising Bureau (RAB). We will also help with script-writing, bed creation and finding a suitable voice-over artist to match with your individual needs.  Our top tip would be to get an “ear-catching” advert so that it stands out; something clear, catchy and to the point works best.  

Frequently Asked Questions about Advertising on the Radio

Here are the most popular questions we get asked:  

What does it cost to advertise on the radio? 

As we explore in the guide, the cost depends on a few factors including which stations you choose, the length of the campaign and the time of year. Many advertisers use radio as it offers great value for money. 

What does radio advertising mean? 

It's basically advertising on the radio using short pre-recorded adverts that are broadcast to a set pre-approved schedule. It's used by a wide range of businesses and brands due to it's proven success.  

How much is a 30-second radio ad? 

It depends on the station and the listenership, larger more commercial stations with more listeners cost more than smaller more local ones. 

Is radio advertising still effective? 

Very, its reasonable price tag and ability to reach a large number of people make it both highly effective and a firm favourite with a broad range of companies who are looking to increase profits or raise awareness. It's probably an under-used advertising medium, considering its great results. 

Contact Us

So, if you are looking for radio adverts in Upper Berrington, look no further than us.

You can either let us know which commercial radio station you are interested or we will put together a proposal based on your budgets, aims and target audience. We can also supply you with more information on the advantages of radio advertising any other advice or information that you may need.

We look forward to hearing from you and working to get your product, brand or service on the airwaves!

Contact Us

Topics covered - radio advertising in WR15 8. 

We cover Upper Berrington (Worcestershire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for radio advertising
Crowcroft Low Hill Crabbs Cross Sutton Farm Shelsley Walsh Hanley William St Michaels Hardwick Green Barnettbrook Chaddesley Corbett Radford Lodge Park Rushock Dordale Walcot Bishampton Rednal Madresfield Southcrest Bark Hill Forhill Broome Lower Bentley Windmill Hill Heightington Headley Heath Astwood Lime Street Shatterford Stoney Hill Uphampton Park Gate Huddington Severn Stoke Westlands South Littleton Bouts Elmley Castle Berry Hill Longdon Hill End Alfrick Cherry Orchard Stoke Bliss Blakebrook Primsland Great Comberton Pound Bank Town's End Lindridge Mill End Dowles Worms Ash Bank's Green Newbridge Green Stanford Bridge Catshill Sankyns Green The Hook Feckenham Major's Green Cooksey Corner West End Apes Dale Ashfield Dunhampton Westmancote Cooksey Green Brayswick Brotheridge Green Birts Street Eckington Corse Lawn Hillpool Bevere Rainbow Hill Hadzor Upper Bentley Phepson Sinton Drugger's End Bredon's Hardwick Leapgate Walkwood Gallows Green Alfred's Well Eardiston Oakenshaw Shrawley Lower Wolverton Brickfields Stoneybridge Stockton on Teme Chapman's Hill Strensham Bradley Green Buckbury Cleeve Prior Mustow Green Guller's End Shurnock Tenbury Wells Bewdley Spennells Upper Haselor Upton upon Severn Stoke Prior Netherwich Shoulton Kyre Kitwell Draycott Hook Bank Bell End Broughton Green Elmbridge Great Witley Bricklehampton Offmore Farm Bournes Green Dormston Pirton Beach Hay Sytchampton Crown East Hartle Earl's Croome Yarhampton Cross Stakenbridge Upper Strensham Stourport-on-Severn Sheriff's Lench Pensham Swinesherd Lydiate Ash Kyre Green Podmoor Hall Green Cropthorne Crowle Winyates Twyford Little London Sherrard's Green Woodrow Waresley Rumbow Cottages Kent's Green Blakedown Nineveh Copcut Battenton Green Dunstall Common Netherton Blackmore End Hawbridge Low Habberley Interfield Goosehill Green Longley Green Catchems End Berrington Green Newtown Martley White Ladies Aston Barnard's Green Lower Clent Vigo Stoke Heath Foley Park Eldersfield Horsham Drakelow Callow Hill Worlds End Wychbold Monkwood Green Baughton Hill Sweet Green Little Witley Dunhampstead Camer's Green Cotheridge Burcot Ham Green Upton Snodsbury Fladbury Cross Mere Green Lickhill Broad Green Moor End Oldfield Warndon Norton Tolladine Droitwich Spa Woolmere Green St Godwalds Hinton on the Green Tanner's Green Hanley Castle Lower Moor Grafton Flyford Riverside Tibberton Wildmoor Broadheath Common Romsley Hill St Peter the Great Bell Green Conderton Churchill Pershore Badsey Baylis Green Shawbrook Wribbenhall Morton under Hill Sidemoor Noah's Green Withybed Green Lenchwick Lea End Cutnall Green Egdon Barbourne Suckley Malvern Common Oakall Green Wyre Piddle Stanbrook Edgiock Guarlford Birlingham Dodford Sandford Malvern Link Cobbler's Corner Pin's Green Greenhill Upper Rochford Little Beckford Shell Chawson Pensax Wadborough Offenham Gilbert's End The Grove Lower Wick Bickley Darbys Green Yarhampton Upper Gambolds Upper Howsell Knightwick Hall Flat Ribbesford Brockamin Upper Lode Birch Acre Madeley Heath Astley Cross High Green Worles Common Greenhill Boreley Rous Lench Abbots Morton Rochford Kinsham Rhydd Green Lower Lightwood The Lakes Middle Littleton Abberton Hillhampton Hill Side Hunnington Hurcott Village Witnells End Winyates Green Littleworth Ross Green Pink Green Collett's Green Hurcott Holt Mamble Gilvers Lane Astley Burf Coles Green Smallwood Gadfield Elm Holt End The Walshes Hill End Sale Green Uckinghall Barnt Green Bredon's Norton Stanford on Teme Oldwood Frankley Green Whittington Whiteleaved Oak Bridge End Lower Heath Saxon's Lode Lower Hook Ramsden Upper Wolverton Little Inkberrow Lincomb Upper Ham Newnham Bridge Upper Catshill Broom Hill Diglis Lulsley Pole Elm Chadbury Walton Pool Lickey Bransford Besford Tardebigge Broughton Hackett Hawford Ryall Ullington Kersoe Stitchin's Hill Buckridge West Hagley Marsh End Good's Green Redditch Blackpole Burlish Park Great Malvern Briar Hill Tunnel Hill Woodrow Libbery Charlton Acton Inkford St John's Smith End Green Clifton upton Teme Bushley Kyre Park Rhydd Northampton Orleton Snead Common Aldington Upper Moor Comhampton Kingswood Throckmorton Park Farm Norton Gorst Hill Bluntington Brook End Newtown Priestfield Rushwick Pendock Pinvin Bank Street Lower Wyche Stonepits Salwarpe Stonebow Huntsbridge Spetchley Kemerton Owlhill Tutnall Goom's Hill Martin Hussingtree Matchborough Clifton Doddenham Low Hill Powick Ab Lench Bromsgrove Naunton Carpenter's Hill Foxlydiate Newland Astley Lower Berrington Astwood Bank Piper's Hill Lower Westmancote Callow End The Burf Ombersley Stratford Clows Top Birchen Coppice Churchill Arrowfield Top Alvechurch Kinnersley Areley Kings Hadley Charford Lower Broadheath Himbleton Link Top Nineveh Torton Woodsfield Greenlands Bury End Lye Head Titton Little Acton Stone Trimpley Hoden Sneachill Eight Oaks The Rampings Far Forest Ockeridge Overbury Aston Bank Birch Green Berrow Green Grimes Hill Leigh Bliss Gate Clent Worcester Napleton Clifton upon Teme Knighton Sinton Green Evesham Frogsmarsh Mount Pleasant Littleworth Oddingley Chatley Hawthorn Bush Neight Hill Picken End Frankley Hill Ipsley Hollybed Street Stock Green Sharpway Gate Fernhill Heath Knighton on Teme North Malvern Britannia Square Harpley Shenstone Little Eastbury Hales Park Naunton Beauchamp Berrow Woodcote Green Dagtail End Rowney Green Poolbrook Habberley Queenhill Ripple Clevelode Charlton Chandler's Cross Bushley Green Nash End Malvern Wells Green Street Kerswell Green Long Green Bockleton Hipplecote Slideslow Kempsey Lem Hill Holberrow Green Bateman's Green Stock Wood Broadway Broadwaters Wickhamford Little Malvern Blackwell Beckford Abbeydale Dunley Hill Croome Henbrook Teddington Hands Earl's Common Leigh Sinton Bredon Bayton Common Sneads Green Moseley Woodgates Green Bournheath Harvington Upper Wyche Doverdale Duckswich Upper Marlbrook Abberley Bryan's Green Woodmancote Eastham Hindlip Brockencote Washford Lower Sapey Inkberrow Abbotswood Birch Berrow Greenway Hunt End Pebworth Comberton Baynhall Batchley North Piddle Caunsall Hopwood Holdfast Trotshill Bretforton Drayton Northwick Witton Hill Copyholt Lickey Hills Saleway Footrid Chadwick Hanley Swan Longdon Rye Street Aston Somerville Suckley Green Ashton under Hill Newtown Grafton Purshull Green Slades Green Dines Green Hallow Heath Cookley Perryfields Willow Green Wolverley Dawshill Bayton Lower Town Pound Bank Aggborough Badger's Hill Headless Cross Hagley Lower Strensham Bredicot Flyford Flavell Lineholt Common Elmley Lovett Stoke Wharf Yieldingtree Laughern Hill Beoley Upper Wick Shelsley Beauchamp Weatheroak Hill Red Cross Hanbury Newland Common Defford Kington Broad Heath Stonehall Park End Harbours Hill Holt Fleet Birtsmorton Frankley Brownheath Common Outwood Chawson Valley Lickey End Belbroughton Powick Village Fladbury Noutard's Green Broad Common Wichenford Childswickham North Littleton Grimley Rashwood Suckley Knowl Heath Green Enfield The Vines Offenham Cross Knowle Fields Stanklyn Old Storridge Common Dayhouse Bank Blakeshall Ronkswood West Malvern Upper Arley Elms Green Hollywood Kendal End Romsley Tanwood Lower Howsell Grafton Pie Corner Linthurst Halfkey Ravenhills Green Wick Episcopi Blackminster Cofton Hackett Stoulton Wythall Peopleton Longdon Heath Sedgeberrow Winterfold Little Welland Upper Welland Hatfield Webheath Hallow Wick Deblin's Green Wilden Holt Heath Kyrewood Lower Marlbrook Norchard Bordesley Atch Lench Hartlebury St Peter The Great Green Street Timberhonger Franche Red Hill Harvington Hinton Cross Summerfield King's Green Holbeache Branson's Cross White End Cross Bank Frith Common Lakeside Hartlebury Common Ladywood Wants Green Hackman's Gate Welland Aston Fields Broombank Hanley Child Cakebole Holy Cross Broadwas Hill Furze Castle Hill Hampton Lovett Cookhill Church Lench Bugle Gate Marl Bank Four Pools Chase End Street Golden Valley Upton Warren Astwood Little Comberton Smite Hill Woodgate Summerhill Structon's Heath Bengeworth Hampton Trueman's Heath Drakes Broughton Crossway Green Pound Green Welland Stone Alfrick Pound Shernal Green Eachway Upper Berrington Finstall Honeybourne Howsen Crowle Green Hollybush Broad Alley Church Hill Cowsden Portway Ankerdine Hill New End Cladswell Bell Heath St Georges Broadmore Green Cruise Hill Broad Marston Long Bank Stoke Pound Menithwood Cobley Hill Baughton Callow Hill Witton King's End Beckford Cross Westacre Lower Illey Rock Bastonford Drakes Cross Linkend Castlemorton Moon's Moat Claines Lineholt Murcot Elcock's Brook Sledge Green Hoobrook Kidderminster