Advertising in Shopping Centres in Henlow

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Shopping Centre Advertising in Henlow

The British public loves nothing more than shopping and finding a good bargain. Thousands flock to shopping centres and malls every day to browse, shop, and socialise. The rise in shopping centres has subsequently made them a brilliant place to advertise a range of products and services.

Busy most of the time, but very popular on weekends, during lunch breaks and in holiday times, customers in these shopping malls are often relaxed, open to new experiences and have money to spend. This makes it the perfect time to get your brand name in front of them, preferably with an actionable request, to get them to recognise, trust, and ultimately buy from your business.

Shopping centres are much more than their primary purpose; they have become destinations themselves with food halls, cinemas and entertainment spaces alongside retail stores, so advertising in shopping centres and retail outlets in Henlow is now a common way to promote products to shoppers.

If you are interested in advertising in shopping centres, drop us a message, and we will get back to you with more information and free quotes. 

Most marketing campaigns require a minimum of £2000 to have a successful impact. 

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What is Shopping Centre Advertising?

Shopping centre advertising uses a shopping centre’s indoor, outdoor and surrounding facilities as a marketing channel for a brand, service or product.

Most of this advertising is managed or placed by a third-party company, be that the management company for the shopping centre itself or an advertising firm. Here at PromoMedia, we have strategic partnerships with such companies around the UK so we can get you great rates and positions. 

There are lots of options to consider when advertising to shoppers, including outdoor advertising and digital advertising options, and as these centres are used by a large number of people (and a broad demographic) it means that it is often an option that works for a whole range of industries.  

What Are The Options for Shopping Centre Advertising in Henlow?

The great thing about shopping centre advertising in Henlow is that there’s a great variety of options to target customers as they enjoy their shopping experience; they are in a relaxed frame of mind. There is typically something to suit businesses of all shapes, sizes and types.

Even a small local firm can benefit from advertising in a shopping centre, so it needn’t just be the domain of household names and big brands, it is accessible to all.

The main mall advertising include: 

  • Posters - you’ll have no doubt seen posters in numerous places around shopping malls - these make for a basic but effective advert. They work well for a range of brands and if designed cleverly enough can stand out from existing marketing and competitors. 

  • Car park ads, 48-sheet or 96-sheets - a large number of shoppers choose to drive to and from shopping centres and park within them. Large billboards placed strategically within shopping mall car parks can encourage consumers to take action on the way in and out of their trips.

  • Digital advertising mall options - LED screens are an easily updated advertising space that can be placed strategically inside and outside of retailers. These may be at the entrance or exit points, or in food courts or other such themed areas to target specific demographics and consumers.

  • Lifts and lift panels, escalator ads - most shopping centres are split across more than one floor, and consumers are normally bored and waiting for their next shopping fix while travelling between them. This allows them to be open to new messaging and ads can be placed within lifts, across lift panels and doors, and even on the sides or moving steps of escalators to catch the eye and draw attention in.

  • Billboards outside - consumer’s advertising experience can begin before they even enter the shopping mall or car park, and brands can place marketing billboards on routes into the mall itself. Doing this strategically can spark a desired course of action or act as a reminder for those about to arrive at your chosen destination. See more on billboard adverts here, if you are interested in this service.

  • Toilet and restroom ads, including mirror marketing - any shoppers spending a decent amount of time within a shopping mall will, at some point, need to stop and see to the call to nature. No doubt eager to get back to their shopping and normally sitting in need of a distraction, posters on the back of toilet doors and printed ads on mirrors can be extremely effective at influencing their next destination post-loo.

  • Branded prints and shopping bags, events and experiences - everyone loves a freebie, and if your brand’s name, logo, product or message can make it onto the side of a shopping bag, you’ll see it pop up all over the place – in the confines of the shopping mall and further afield! Combine with a full promotional giveaway or product launch to venture into the world of experiential marketing and really give the public something to remember.

  • Phone Boxes - phone boxes in and around the shopping centre areas are an increasingly popular form of shopping mall advertising, for more information on the various formats and options, read here.

  • Leaflet stands - should you have brochures or small promotional leaflets, having them placed in leaflet stands around shopping malls allows customers to pick them up when in a hurry and read them later. This is usually a cheap marketing option. Our print advertising services are available for many different types of businesses, more here

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The Benefits of Shopping Centre Adverts in Henlow

The main benefits are, that when people are in shopping malls and shopping centres, consumers are normally looking to make purchasing decisions and are open-minded to new things. This makes these sites the ideal place to present new brands, products and services to them; and when you utilise PromoMedia’s skills and strategic business partnerships in the industry, you’ll receive value like no other!

The other main benefits are the wide variety of options, listed above, and finally that this form of advertising is achievable on all budgets. 

In summary, a receptive audience, lots of options and a great return on investment. 

Which Companies use Shopping Centres For Advertising in SG16 6?

The variety of options that shopping centre adverts offered allows businesses of all types and sizes to use it. It's a common strategy for retail marketing as people are already in a buying state of mind with clothes shops and other stores. Other popular industries include sports marketing, finance advertising and healthcare promotions

Next time you visit your local mall, keep an eye out: you’ll see household names alongside local businesses and service providers, those based within the centre and outside of it. 

Frequently Asked Questions About Shopping Centre Advertising Options

  1. "Are there digital advertising options in shopping centres?" Yes, shopping centres present a whole range of advertising options, the most popular types tend to fall under the banner of outdoor advertising, such as posters in and around the centre, in lifts, the walkways, car parks and roundabouts but digital advertising include digi-screen in the malls and in the eating areas, use of their social media channels and text messaging. Digital advertising in shopping malls is also a growing area, so contact us for more information. 

  2. "Advertising in shopping centres and mall advertising is something that we have never done, we are launching a new product would you recommend it?" Shopping centres work for almost any industry as they have a mass reach and broad demographic, give us a call to discuss your product in more detail, but generally, shopping centres and mall advertising could certainly be a good starting point. 

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PromoMedia has the people, experience and expertise to help you deliver shopping centre advertising in Henlow  as part of your marketing mix, delivering effective advertising for you and your consumer.

If you would like more information and a quote get in contact today.

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We cover Henlow (Bedfordshire)

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Middle End Upper Stondon Sevick End Campton Kensworth Lynch Seddington Turvey Cardington Scald End Houghton Park Salford Ford Melchbourne Milton Ernest Wootton Totternhoe Milton Bryan Whipsnade Moggerhanger South End Woodmer End Wharley End Chellington How End Clapham Green Tingrith Blunham Hall End Slip End Channel's End Tilsworth Harlington Bougton End Wick End Tithe Farm Carlton Thurleigh Bury Park East Hyde Upton End West End Cotton End Eastcotts Houghton Conquest Moor End Green End Newton Ireland Bidwell Bramingham Park Wyboston Church End Little Barford Renhold Lewsey Farm Well Head Wood End Hillfoot End Church End Heath and Reach Gossard's Green Eaton Bray Leighton Buzzard Church End Ridgmont Ampthill Chadwell End Backnoe End Shortstown Higher Berry End Potsgrove Salph End Ravensden Snow Hill Brook End Streatley West End Yelden Higham Gobion Maulden Millbrook Toddington Staughton Moor Emmaus Village Carlton Biddenham Lower Stondon Lidlington Leedon Lower Shelton Clapham Wigmore Chalk Hill Workhouse End Green End Old Warden Duck End Woodbury Green End Herring's Green Colmworth Elms Farm Flitton Pinfoldpond Higher Rads End Bedford Wootton Green Haynes Church End Park Town Lower End Caulcott Pilgrims Rest Flitwick Wixams Beadlow Sundon Park Luton Beeston Chawston Stratford Chalton Southill Hockliffe Marsh Farm Upper Gravenhurst Holwellbury Bourne End Bourne End Farndish Green End Felmersham Kempston Church End Deadman's Cross Church End Shefford Salford Holme Winsdon Hill Henlow Tebworth Speedwell Hinwick Clophill Chicksands Upper Shelton East End Wootton Broadmead Littleworth Chapel End Stevington Shillington Stopsley Wrestlingworth Pavenham Riseley Kensworth Lower Sundon Rootham's Green Podington Pertenhall Elstow Linslade Upper Dean Cross End North End Odell Oakley Mount Pleasant Everton Bromham Great Denham Appley Corner New Town Beecroft Woburn Hatch Chapel End East End Lower Dean Greenfield Barton-le-Clay Church End Downside Hollington Little Billington Thrales End Broad Green Keeley Green Ickwell Caddington Duloe Farleygreen Chaul End Hall End Water End Edworth Girtford Wootton Bourne End Coffle End Gibraltar Stotfold Haynes Wymington Knotting Green Warden Street Holywell Stanbridge West Hyde Northill Wilstead Rushmere Husborne Crawley Cranfield Sutton Wood End Bushmead Newton Bromswold Radwell Warden Hill Bury End Billington Tartlett End Chiltern Green Stanford Apsley End Aspley Guise Putnoe Limbury Cliton Manor Lower Gravenhurst Cleat Hill Box End Broom Marston Moretaine Eyeworth Willington Leagrave Meppershall Upper Sundon Stanbridgeford Langford Harrowden Potton South End Fenlake Someries Church End New Mill End Arlesey Fox Corner Bott End Honeydon California Church End Biscot Pulloxhill Ickwell Green Sandy Silsoe Thorn Souldrop Dunton Old Linslade Thorncote Green Millow Battlesden Top End Westoning Hulcote Lower Caldecote North End Colesden Farley Hill Sharpenhoe Little Wymington Brickhill Stotfold Common Harrold Bolnhurst Astwick Keysoe Row Roxton High Town Oldhill Wood Aley Green Kempston Hardwick Round Green Wingfield Haynes West End Chalton Eversholt Stagsden Stewartby Woodside Upper Staploe Church End Water End Dunstable Houghton Regis Honeywick Bletsoe Churchend Duck's Cross Swineshead Hanscombe End Mill End Wilden Wood End Fancott Hart Hill Little Odell Shelton Queen's Park Wardhedges Upper Caldecote Pepperstock Birchmoor Green Clifton Woodside Aspley Heath Cockayne Hatley Water End Lower End Wood End West End Stopsley Common Sheeplane Chapel End Goldington Eggington Chalgrave Colworth Ho Kempston Tempsford Kempston West End Brogborough Sharnbrook Bury End Stipers Hill Studham West End Keysoe Knotting Great Barford Staploe Steppingley Biggleswade Cople Stagsden West End Tyrells End Little Staughton Pegsdon Parkside Sewell