Advertising in Shopping Centres in Studham

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Shopping Centre Advertising in Studham

The British public loves nothing more than shopping and finding a good bargain. Thousands flock to shopping centres and malls every day to browse, shop, and socialise. The rise in shopping centres has subsequently made them a brilliant place to advertise a range of products and services.

Busy most of the time, but very popular on weekends, during lunch breaks and in holiday times, customers in these shopping malls are often relaxed, open to new experiences and have money to spend. This makes it the perfect time to get your brand name in front of them, preferably with an actionable request, to get them to recognise, trust, and ultimately buy from your business.

Shopping centres are much more than their primary purpose; they have become destinations themselves with food halls, cinemas and entertainment spaces alongside retail stores, so advertising in shopping centres and retail outlets in Studham is now a common way to promote products to shoppers.

If you are interested in advertising in shopping centres, drop us a message, and we will get back to you with more information and free quotes. 

Most marketing campaigns require a minimum of £2000 to have a successful impact. 

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What is Shopping Centre Advertising?

Shopping centre advertising uses a shopping centre’s indoor, outdoor and surrounding facilities as a marketing channel for a brand, service or product.

Most of this advertising is managed or placed by a third-party company, be that the management company for the shopping centre itself or an advertising firm. Here at PromoMedia, we have strategic partnerships with such companies around the UK so we can get you great rates and positions. 

There are lots of options to consider when advertising to shoppers, including outdoor advertising and digital advertising options, and as these centres are used by a large number of people (and a broad demographic) it means that it is often an option that works for a whole range of industries.  

What Are The Options for Shopping Centre Advertising in Studham?

The great thing about shopping centre advertising in Studham is that there’s a great variety of options to target customers as they enjoy their shopping experience; they are in a relaxed frame of mind. There is typically something to suit businesses of all shapes, sizes and types.

Even a small local firm can benefit from advertising in a shopping centre, so it needn’t just be the domain of household names and big brands, it is accessible to all.

The main mall advertising include: 

  • Posters - you’ll have no doubt seen posters in numerous places around shopping malls - these make for a basic but effective advert. They work well for a range of brands and if designed cleverly enough can stand out from existing marketing and competitors. 

  • Car park ads, 48-sheet or 96-sheets - a large number of shoppers choose to drive to and from shopping centres and park within them. Large billboards placed strategically within shopping mall car parks can encourage consumers to take action on the way in and out of their trips.

  • Digital advertising mall options - LED screens are an easily updated advertising space that can be placed strategically inside and outside of retailers. These may be at the entrance or exit points, or in food courts or other such themed areas to target specific demographics and consumers.

  • Lifts and lift panels, escalator ads - most shopping centres are split across more than one floor, and consumers are normally bored and waiting for their next shopping fix while travelling between them. This allows them to be open to new messaging and ads can be placed within lifts, across lift panels and doors, and even on the sides or moving steps of escalators to catch the eye and draw attention in.

  • Billboards outside - consumer’s advertising experience can begin before they even enter the shopping mall or car park, and brands can place marketing billboards on routes into the mall itself. Doing this strategically can spark a desired course of action or act as a reminder for those about to arrive at your chosen destination. See more on billboard adverts here, if you are interested in this service.

  • Toilet and restroom ads, including mirror marketing - any shoppers spending a decent amount of time within a shopping mall will, at some point, need to stop and see to the call to nature. No doubt eager to get back to their shopping and normally sitting in need of a distraction, posters on the back of toilet doors and printed ads on mirrors can be extremely effective at influencing their next destination post-loo.

  • Branded prints and shopping bags, events and experiences - everyone loves a freebie, and if your brand’s name, logo, product or message can make it onto the side of a shopping bag, you’ll see it pop up all over the place – in the confines of the shopping mall and further afield! Combine with a full promotional giveaway or product launch to venture into the world of experiential marketing and really give the public something to remember.

  • Phone Boxes - phone boxes in and around the shopping centre areas are an increasingly popular form of shopping mall advertising, for more information on the various formats and options, read here.

  • Leaflet stands - should you have brochures or small promotional leaflets, having them placed in leaflet stands around shopping malls allows customers to pick them up when in a hurry and read them later. This is usually a cheap marketing option. Our print advertising services are available for many different types of businesses, more here

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The Benefits of Shopping Centre Adverts in Studham

The main benefits are, that when people are in shopping malls and shopping centres, consumers are normally looking to make purchasing decisions and are open-minded to new things. This makes these sites the ideal place to present new brands, products and services to them; and when you utilise PromoMedia’s skills and strategic business partnerships in the industry, you’ll receive value like no other!

The other main benefits are the wide variety of options, listed above, and finally that this form of advertising is achievable on all budgets. 

In summary, a receptive audience, lots of options and a great return on investment. 

Which Companies use Shopping Centres For Advertising in LU6 2?

The variety of options that shopping centre adverts offered allows businesses of all types and sizes to use it. It's a common strategy for retail marketing as people are already in a buying state of mind with clothes shops and other stores. Other popular industries include sports marketing, finance advertising and healthcare promotions

Next time you visit your local mall, keep an eye out: you’ll see household names alongside local businesses and service providers, those based within the centre and outside of it. 

Frequently Asked Questions About Shopping Centre Advertising Options

  1. "Are there digital advertising options in shopping centres?" Yes, shopping centres present a whole range of advertising options, the most popular types tend to fall under the banner of outdoor advertising, such as posters in and around the centre, in lifts, the walkways, car parks and roundabouts but digital advertising include digi-screen in the malls and in the eating areas, use of their social media channels and text messaging. Digital advertising in shopping malls is also a growing area, so contact us for more information. 

  2. "Advertising in shopping centres and mall advertising is something that we have never done, we are launching a new product would you recommend it?" Shopping centres work for almost any industry as they have a mass reach and broad demographic, give us a call to discuss your product in more detail, but generally, shopping centres and mall advertising could certainly be a good starting point. 

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PromoMedia has the people, experience and expertise to help you deliver shopping centre advertising in Studham  as part of your marketing mix, delivering effective advertising for you and your consumer.

If you would like more information and a quote get in contact today.

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Other locations available for advertising in shopping centres
Church End Everton Lidlington Wood End Wigmore Stopsley Common Stopsley Harrold Hatch Stotfold Lower End Coffle End Streatley Little Billington Higher Berry End Potton Bromham Birchmoor Green South End Sundon Park Rushmere Potsgrove Thorn Green End Pulloxhill Stotfold Common Stanbridge California Souldrop Chiltern Green Leagrave Hillfoot End Chicksands Church End Hanscombe End Gossard's Green Sheeplane Haynes West End Chapel End Sharpenhoe Bidwell Workhouse End Harrowden Chaul End Colworth Ho Woodmer End Chellington Upper Gravenhurst Stevington Maulden Biscot Cardington Clapham Green Kensworth Lynch Holywell Higher Rads End Churchend Gibraltar Sharnbrook Fancott Tartlett End Eversholt Wootton Bourne End Roxton Cleat Hill Sevick End Appley Corner Heath and Reach Shillington Old Linslade Dunton Shefford Thrales End Goldington Putnoe Shortstown Odell Woburn Channel's End Eastcotts Stanbridgeford Speedwell Upper Staploe Tyrells End Newton Bromswold Husborne Crawley Linslade Emmaus Village Carlton Wick End Wyboston Bury End Wootton Marsh Farm Stratford Steppingley Flitwick Wymington Lower Stondon Pepperstock South End Brickhill Milton Bryan Tithe Farm Hall End Cockayne Hatley Campton West End Broad Green Top End Duck End Kempston Knotting Green Hockliffe Cliton Manor Bourne End Chadwell End Wrestlingworth Parkside Elstow Felmersham Beadlow Bramingham Park Salph End Colesden Renhold Clifton Keeley Green Ampthill Caddington Kempston Church End Well Head Winsdon Hill Someries Billington Stagsden West End Wood End Silsoe Farley Hill Wilden Wootton Green North End Hall End Woodside Broom Podington Seddington Church End Newton Church End Slip End Green End Thurleigh Staploe Clophill Studham Moor End Bletsoe Haynes Church End Water End Limbury Mount Pleasant Little Wymington Great Denham Henlow Upton End Wixams Bott End Green End Middle End Elms Farm Lower Dean Thorncote Green Hart Hill Milton Ernest Eaton Bray Southill Box End East End Deadman's Cross Chawston Cross End Water End High Town Bury End Littleworth Beeston Lower Sundon Fenlake Woodbury Brook End Pilgrims Rest Sewell Biddenham Wilstead Wood End Caulcott Dunstable Shelton Yelden Duck's Cross Aley Green Lewsey Farm Round Green Lower Gravenhurst Flitton Moggerhanger Brogborough East Hyde Fox Corner North End Lower Shelton Langford Pavenham Astwick Wood End Ridgmont Stagsden Swineshead Millow Chalton West End Knotting Warden Street Upper Dean Edworth Tilsworth Leedon Colmworth Eyeworth Oakley Melchbourne Church End Queen's Park Upper Caldecote Kensworth Cople Cranfield Beecroft Keysoe Harlington Church End Millbrook Eggington Wardhedges Chalk Hill Bourne End Little Staughton Northill Chapel End Aspley Heath Stipers Hill Apsley End Westoning Woodside Higham Gobion Whipsnade Haynes Farndish Houghton Conquest Staughton Moor Kempston West End Upper Shelton Park Town Ravensden Hulcote Barton-le-Clay Lower End Bury Park Radwell Water End Little Barford Houghton Regis Hollington Green End Luton Wharley End Farleygreen Lower Caldecote Carlton Bolnhurst Wingfield How End Sandy Warden Hill Turvey East End Pegsdon Stewartby Stanford New Town Toddington West End Herring's Green Church End Ireland Blunham Clapham Church End Salford Upper Sundon Duloe Tingrith Holme Honeydon Honeywick Pertenhall Tebworth Rootham's Green Meppershall Leighton Buzzard Upper Stondon Battlesden Backnoe End West Hyde Hinwick Bushmead Ickwell Green Girtford Ickwell Chalgrave Keysoe Row Mill End Greenfield Cotton End Totternhoe Holwellbury Snow Hill West End Bedford Riseley Tempsford Chapel End Oldhill Wood Bougton End Biggleswade Aspley Guise Great Barford Willington Downside Sutton New Mill End Old Warden Little Odell Kempston Hardwick Scald End Salford Ford Wootton Broadmead Marston Moretaine Houghton Park Pinfoldpond Chalton Arlesey