Advertising in Shopping Centres in Welford

Get in touch

Shopping Centre Advertising in Welford

The British public loves nothing more than shopping and finding a good bargain. Thousands flock to shopping centres and malls every day to browse, shop, and socialise. The rise in shopping centres has subsequently made them a brilliant place to advertise a range of products and services.

Busy most of the time, but very popular on weekends, during lunch breaks and in holiday times, customers in these shopping malls are often relaxed, open to new experiences and have money to spend. This makes it the perfect time to get your brand name in front of them, preferably with an actionable request, to get them to recognise, trust, and ultimately buy from your business.

Shopping centres are much more than their primary purpose; they have become destinations themselves with food halls, cinemas and entertainment spaces alongside retail stores, so advertising in shopping centres and retail outlets in Welford is now a common way to promote products to shoppers.

If you are interested in advertising in shopping centres, drop us a message, and we will get back to you with more information and free quotes. 

Most marketing campaigns require a minimum of £2000 to have a successful impact. 

Contact Us

What is Shopping Centre Advertising?

Shopping centre advertising uses a shopping centre’s indoor, outdoor and surrounding facilities as a marketing channel for a brand, service or product.

Most of this advertising is managed or placed by a third-party company, be that the management company for the shopping centre itself or an advertising firm. Here at PromoMedia, we have strategic partnerships with such companies around the UK so we can get you great rates and positions. 

There are lots of options to consider when advertising to shoppers, including outdoor advertising and digital advertising options, and as these centres are used by a large number of people (and a broad demographic) it means that it is often an option that works for a whole range of industries.  

What Are The Options for Shopping Centre Advertising in Welford?

The great thing about shopping centre advertising in Welford is that there’s a great variety of options to target customers as they enjoy their shopping experience; they are in a relaxed frame of mind. There is typically something to suit businesses of all shapes, sizes and types.

Even a small local firm can benefit from advertising in a shopping centre, so it needn’t just be the domain of household names and big brands, it is accessible to all.

The main mall advertising include: 

  • Posters - you’ll have no doubt seen posters in numerous places around shopping malls - these make for a basic but effective advert. They work well for a range of brands and if designed cleverly enough can stand out from existing marketing and competitors. 

  • Car park ads, 48-sheet or 96-sheets - a large number of shoppers choose to drive to and from shopping centres and park within them. Large billboards placed strategically within shopping mall car parks can encourage consumers to take action on the way in and out of their trips.

  • Digital advertising mall options - LED screens are an easily updated advertising space that can be placed strategically inside and outside of retailers. These may be at the entrance or exit points, or in food courts or other such themed areas to target specific demographics and consumers.

  • Lifts and lift panels, escalator ads - most shopping centres are split across more than one floor, and consumers are normally bored and waiting for their next shopping fix while travelling between them. This allows them to be open to new messaging and ads can be placed within lifts, across lift panels and doors, and even on the sides or moving steps of escalators to catch the eye and draw attention in.

  • Billboards outside - consumer’s advertising experience can begin before they even enter the shopping mall or car park, and brands can place marketing billboards on routes into the mall itself. Doing this strategically can spark a desired course of action or act as a reminder for those about to arrive at your chosen destination. See more on billboard adverts here, if you are interested in this service.

  • Toilet and restroom ads, including mirror marketing - any shoppers spending a decent amount of time within a shopping mall will, at some point, need to stop and see to the call to nature. No doubt eager to get back to their shopping and normally sitting in need of a distraction, posters on the back of toilet doors and printed ads on mirrors can be extremely effective at influencing their next destination post-loo.

  • Branded prints and shopping bags, events and experiences - everyone loves a freebie, and if your brand’s name, logo, product or message can make it onto the side of a shopping bag, you’ll see it pop up all over the place – in the confines of the shopping mall and further afield! Combine with a full promotional giveaway or product launch to venture into the world of experiential marketing and really give the public something to remember.

  • Phone Boxes - phone boxes in and around the shopping centre areas are an increasingly popular form of shopping mall advertising, for more information on the various formats and options, read here.

  • Leaflet stands - should you have brochures or small promotional leaflets, having them placed in leaflet stands around shopping malls allows customers to pick them up when in a hurry and read them later. This is usually a cheap marketing option. Our print advertising services are available for many different types of businesses, more here

Get a Quote

The Benefits of Shopping Centre Adverts in Welford

The main benefits are, that when people are in shopping malls and shopping centres, consumers are normally looking to make purchasing decisions and are open-minded to new things. This makes these sites the ideal place to present new brands, products and services to them; and when you utilise PromoMedia’s skills and strategic business partnerships in the industry, you’ll receive value like no other!

The other main benefits are the wide variety of options, listed above, and finally that this form of advertising is achievable on all budgets. 

In summary, a receptive audience, lots of options and a great return on investment. 

Which Companies use Shopping Centres For Advertising in RG20 8?

The variety of options that shopping centre adverts offered allows businesses of all types and sizes to use it. It's a common strategy for retail marketing as people are already in a buying state of mind with clothes shops and other stores. Other popular industries include sports marketing, finance advertising and healthcare promotions

Next time you visit your local mall, keep an eye out: you’ll see household names alongside local businesses and service providers, those based within the centre and outside of it. 

Frequently Asked Questions About Shopping Centre Advertising Options

  1. "Are there digital advertising options in shopping centres?" Yes, shopping centres present a whole range of advertising options, the most popular types tend to fall under the banner of outdoor advertising, such as posters in and around the centre, in lifts, the walkways, car parks and roundabouts but digital advertising include digi-screen in the malls and in the eating areas, use of their social media channels and text messaging. Digital advertising in shopping malls is also a growing area, so contact us for more information. 

  2. "Advertising in shopping centres and mall advertising is something that we have never done, we are launching a new product would you recommend it?" Shopping centres work for almost any industry as they have a mass reach and broad demographic, give us a call to discuss your product in more detail, but generally, shopping centres and mall advertising could certainly be a good starting point. 

Contact Us

PromoMedia has the people, experience and expertise to help you deliver shopping centre advertising in Welford  as part of your marketing mix, delivering effective advertising for you and your consumer.

If you would like more information and a quote get in contact today.

Get a Quote

We cover Welford (Berkshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for advertising in shopping centres
Catmore Farley Hill Hurley Dedworth Hungerford Touchen-end Arborfield Cross Pingewood Barkham Shaw Hoe Benham Chieveley Cheapside Water Oakley Bullbrook Eton Chavey Down Binfield Four Houses Corner Churchend Aldworth Burghfield Common Bagnor Britwell North Heath The Slade Binfield Park Winding Wood Stratfield Mortimer Miles's Green Bradfield Kintbury Maiden's Green Owlsmoor Hare Hatch Coley Pinkneys Green Poundgreen Bucklebury Alley Whiteknights West Woodhay Stockcross Hyde End Upper Woolhampton Chaddleworth Trapshill Westbrook Clapton Southend Pangbourne Newell Green Frilsham Westridge Green Tilehurst Cox Green Lower Caversham Newbury Billingbear Lower Earley Inkpen Common West End Blacknest The Holt North Street Holly Cross Lower Basildon Calcot Row Arborfield Garrison Donnington Brimpton Cookham Brightwalton Holt Nodmore Church Lammas Whistley Green Hurley Bottom New Greenham Park Upper Wargrave Wildridings Tickleback Row Earley Sonning Old Windsor Easthampstead Upper Bucklebury Hell Corner Bigfrith Hampstead Norreys Hillgreen Longlane Crazies Hill Skimpedhill Cold Harbour Beenham Sulhamstead Bannister Upper End Southcote Salt Hill Aston Frogmill Inkpen Farnborough Wash Water Merryhill Green Shepherd's Hill East Garston Woodlands Sulhamstead Abbots Enborne Brookside Eastheath Forest Park Stone Copse Martin's Heron West Fields Hungerford Newtown Winkfield Street Crookham Tutts Clump Lambourn Shinfield Hanworth Westrop Green Woodspeen Sandhurst Remenham Marsh Benham Knowl Hill Eton Wick World's End Brimpton Common Old Warren Parsonage Green Stanmore Holloway Purley on Thames Broomhall Ruscombe Horsemoor Grazeley Riseley Halfway Wickham Shefford Woodlands Reading Paley Street Temple Park Kiln Green Moneyrow Green Maidenhead Court Woolhampton East Garston Woodside Lower Green Cookham Rise South Ascot Broadmoor Estate Clewer Green Winterbourne Crowthorne Eversley New Town Aldermaston Soke Titcomb Lower Padworth Sunninghill Colnbrook Three Mile Cross The Mount Ashampstead Eastbury Sunningdale Hermitage Compton Whitley Plaistow Green Beedon Speenhamland Langley Common Winkfield Place Sindlesham Ham Marsh Remenham Hill Welford Yattendon Aldermaston Wharf Emmer Green Four Points Great Shefford Hungerford Green Little Heath Matthewsgreen Ufton Green Hollingsworth Ravenswood Village Settlement Boxford Littlefield Green Whitegrove West End Stubbings Haughurst Hill Ashmore Green Caversham Upton Lea Bury's Bank Jennetts Hill Beedon Hill Wawcott Upper Basildon Upper Green Bothampstead Downend Cranbourne Caversham Heights Finchampstead Trash Green East Fields Parker's Corner Lambourn Woodlands Mell Green Nuptown Wick Hill Stitchens Green Streatley Padworth Common Amen Corner Harmans Water Slough Burghfield Hill Chapel Green Wasing Clewer New Town Brightwalton Green Burghfield Cookham Dean Bracknell Kiff Green Sheepdrove Wash Common New Town Crockham Heath Sutton Mortimer Theale North Town Great Hollands Leckhampstead Thicket The Ridges Boyn Hill Calcot Bowsey Hill Spital Warfield Wexham Court Datchet Common Cabbage Hill Horncastle Woose Hill Eling Tittenhurst Burnt Hill Brands Hill Winnersh Ryeish Green Upton Park Goldfinch Bottom Beenham Stocks Crown Wood Woodlands St Mary Sulham Leverton Shurlock Row Mile End Emmbrook Beenham's Heath Wraysbury Brockhill Stanford End Holyport Temple Wellhouse Clewer Village Quick's Green Sulhamstead Swallowfield Cold Ash Highway Stanford Dingley Datchet Midgham Waltham St Lawrence Mount Pleasant Hythe End North Ascot Grazeley Green East Ilsley Cippenham Gardeners Green Sulhampstead Bannister Upper End College Town Thatcham Wokingham Tidmarsh Charvil Greenham St Leonardshill White Waltham Fawley Sanham Green Ashampstead Green Heathlands Cockpole Green Midgham Green Avington Sunnymeads Winkfield Fishery Horton The Rise Woodlands Park Weston Ascot Leckhampstead Spencers Wood The Village Ufton Nervet Oare The Holt Hamstead Marshall Padworth Windsor Dowlesgreen Easton Speen Langley Ownham Whatscombe Hemdean Bottom Bucklebury Sheffield Bottom Birch Hill Holme Green Elcot Southend Aldermaston Colthrop Binfield Grove Eddington Hawthorn Hill Farleywood Skinners Green Great Lea Common Woodley Green Myrke Poyle Stud Green Schoolgreen Little Hungerford Hungerford South Fawley Twyford Stubbles Popeswood Oakley Green Warren Row Chapel Row Brightwalton Beech Hill Furze Platt Moss End Wickham Heath Whitehouse Green Little Sandhurst Maidenhead Anvilles West Ilsley Winkfield Row Whitley Wood Bisham Hurst Hopgoods Green Burchett's Green Altmore Applehouse Hill Woolley Green Wargrave Upper Lambourn Fifield The Warren Enborne Row Wick Hill Upton Woodley Braywoodside Goddard's Green Arborfield Curridge Priestwood Winter Hill Chalvey Bray Bray Wick Englefield Tittle Row Combe Peasemore Jealott's Hill Littlewick Green The Throat Borough Marsh