Advertising in Shopping Centres in The Thrift

Get in touch

Shopping Centre Advertising in The Thrift

The British public loves nothing more than shopping and finding a good bargain. Thousands flock to shopping centres and malls every day to browse, shop, and socialise. The rise in shopping centres has subsequently made them a brilliant place to advertise a range of products and services.

Busy most of the time, but very popular on weekends, during lunch breaks and in holiday times, customers in these shopping malls are often relaxed, open to new experiences and have money to spend. This makes it the perfect time to get your brand name in front of them, preferably with an actionable request, to get them to recognise, trust, and ultimately buy from your business.

Shopping centres are much more than their primary purpose; they have become destinations themselves with food halls, cinemas and entertainment spaces alongside retail stores, so advertising in shopping centres and retail outlets in The Thrift is now a common way to promote products to shoppers.

If you are interested in advertising in shopping centres, drop us a message, and we will get back to you with more information and free quotes. 

Most marketing campaigns require a minimum of £2000 to have a successful impact. 

Contact Us

What is Shopping Centre Advertising?

Shopping centre advertising uses a shopping centre’s indoor, outdoor and surrounding facilities as a marketing channel for a brand, service or product.

Most of this advertising is managed or placed by a third-party company, be that the management company for the shopping centre itself or an advertising firm. Here at PromoMedia, we have strategic partnerships with such companies around the UK so we can get you great rates and positions. 

There are lots of options to consider when advertising to shoppers, including outdoor advertising and digital advertising options, and as these centres are used by a large number of people (and a broad demographic) it means that it is often an option that works for a whole range of industries.  

What Are The Options for Shopping Centre Advertising in The Thrift?

The great thing about shopping centre advertising in The Thrift is that there’s a great variety of options to target customers as they enjoy their shopping experience; they are in a relaxed frame of mind. There is typically something to suit businesses of all shapes, sizes and types.

Even a small local firm can benefit from advertising in a shopping centre, so it needn’t just be the domain of household names and big brands, it is accessible to all.

The main mall advertising include: 

  • Posters - you’ll have no doubt seen posters in numerous places around shopping malls - these make for a basic but effective advert. They work well for a range of brands and if designed cleverly enough can stand out from existing marketing and competitors. 

  • Car park ads, 48-sheet or 96-sheets - a large number of shoppers choose to drive to and from shopping centres and park within them. Large billboards placed strategically within shopping mall car parks can encourage consumers to take action on the way in and out of their trips.

  • Digital advertising mall options - LED screens are an easily updated advertising space that can be placed strategically inside and outside of retailers. These may be at the entrance or exit points, or in food courts or other such themed areas to target specific demographics and consumers.

  • Lifts and lift panels, escalator ads - most shopping centres are split across more than one floor, and consumers are normally bored and waiting for their next shopping fix while travelling between them. This allows them to be open to new messaging and ads can be placed within lifts, across lift panels and doors, and even on the sides or moving steps of escalators to catch the eye and draw attention in.

  • Billboards outside - consumer’s advertising experience can begin before they even enter the shopping mall or car park, and brands can place marketing billboards on routes into the mall itself. Doing this strategically can spark a desired course of action or act as a reminder for those about to arrive at your chosen destination. See more on billboard adverts here, if you are interested in this service.

  • Toilet and restroom ads, including mirror marketing - any shoppers spending a decent amount of time within a shopping mall will, at some point, need to stop and see to the call to nature. No doubt eager to get back to their shopping and normally sitting in need of a distraction, posters on the back of toilet doors and printed ads on mirrors can be extremely effective at influencing their next destination post-loo.

  • Branded prints and shopping bags, events and experiences - everyone loves a freebie, and if your brand’s name, logo, product or message can make it onto the side of a shopping bag, you’ll see it pop up all over the place – in the confines of the shopping mall and further afield! Combine with a full promotional giveaway or product launch to venture into the world of experiential marketing and really give the public something to remember.

  • Phone Boxes - phone boxes in and around the shopping centre areas are an increasingly popular form of shopping mall advertising, for more information on the various formats and options, read here.

  • Leaflet stands - should you have brochures or small promotional leaflets, having them placed in leaflet stands around shopping malls allows customers to pick them up when in a hurry and read them later. This is usually a cheap marketing option. Our print advertising services are available for many different types of businesses, more here

Get a Quote

The Benefits of Shopping Centre Adverts in The Thrift

The main benefits are, that when people are in shopping malls and shopping centres, consumers are normally looking to make purchasing decisions and are open-minded to new things. This makes these sites the ideal place to present new brands, products and services to them; and when you utilise PromoMedia’s skills and strategic business partnerships in the industry, you’ll receive value like no other!

The other main benefits are the wide variety of options, listed above, and finally that this form of advertising is achievable on all budgets. 

In summary, a receptive audience, lots of options and a great return on investment. 

Which Companies use Shopping Centres For Advertising in SG8 9?

The variety of options that shopping centre adverts offered allows businesses of all types and sizes to use it. It's a common strategy for retail marketing as people are already in a buying state of mind with clothes shops and other stores. Other popular industries include sports marketing, finance advertising and healthcare promotions

Next time you visit your local mall, keep an eye out: you’ll see household names alongside local businesses and service providers, those based within the centre and outside of it. 

Frequently Asked Questions About Shopping Centre Advertising Options

  1. "Are there digital advertising options in shopping centres?" Yes, shopping centres present a whole range of advertising options, the most popular types tend to fall under the banner of outdoor advertising, such as posters in and around the centre, in lifts, the walkways, car parks and roundabouts but digital advertising include digi-screen in the malls and in the eating areas, use of their social media channels and text messaging. Digital advertising in shopping malls is also a growing area, so contact us for more information. 

  2. "Advertising in shopping centres and mall advertising is something that we have never done, we are launching a new product would you recommend it?" Shopping centres work for almost any industry as they have a mass reach and broad demographic, give us a call to discuss your product in more detail, but generally, shopping centres and mall advertising could certainly be a good starting point. 

Contact Us

PromoMedia has the people, experience and expertise to help you deliver shopping centre advertising in The Thrift  as part of your marketing mix, delivering effective advertising for you and your consumer.

If you would like more information and a quote get in contact today.

Get a Quote

We cover The Thrift (Cambridgeshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for advertising in shopping centres
Lolham Orwell Elm Kings Ripton Snailwell Duxford North End Chesterton Kings Hedges Gatley End Great Raveley West Wratting Great Chishill Whittlesey Haddenham Balsham Norwoodside South Bridge Field Millfield Shingay Gamlingay Cinques Chainbridge Wenny Severals Staughton Highway Tipps End Folksworth Papworth St Agnes St Neots Haslingfield Deeping Gate Leverington Common Barrington Morborne Hinxton Hatley St George Eastfield Landbeach Old Wimpole Earith Lolworth Eye Little Catworth Haddon Marholm Newnham Croft Orton Waterville Ridgeway Village Little Gransden Newnham Tydd St Giles Whittlesford Southoe Brinkley Fen Drayton Commercial End Westwood Wendy Hemingford Grey Saxon Street Over End Dry Drayton Grafham Coates Newtown Wood End Manea Arbury Chapel End Benwick Islands Common Upton Way Head Burwell Weald Shepreth Woodston Little Abington Ravensthorpe Swavesey Thornhaugh Westwick Steeple Morden Little Stukeley Frog End River Bank Thorney Old Weston Fenstanton Elford Closes Cambridge Westlands Peakirk Upware Flood's Ferry Newton Bassingbourn Great Gidding Hampton Vale The Lipneas North Brook End Brington Longthorpe Ramsey Bourn Northstowe Wisbech St Mary Christchurch Hinchingbrooke Eddington Wentworth Molesworth Hauxton Wardy Hill Little London Comberton Gold Hill Sutton Gault Over Brampton Stetchworth Ramsey Mereside Weston Green Gamlingay Great Heath Brampton Park Stukeley Wood Walton Peas Hill Colne Stanground South Kneesworth Orton Wistow Old Pembroke Farm Fowlmere Stanground Soham Cotes Camps End Wimpole Ashton Pymoor Little Downham Highfields Caldecote Orton Brimbles Belle Isle Briggate Mill End Dogsthorpe Horseway Childerley Gate Great Green Papworth Everard Fitton End Fengate Conington Leighton Bromswold Lark Hall Corner Welches Dam Clayhithe Chatteris Longstanton Church End Orton Malborne North Side Buckworth Farcet Redmere Chittering Cross Green Upend Eastrea Pilsgate Hardwick Quy Waters Little Shelford Bluntisham Wansford Eldernell Mill Green Great Shelford Isleham Dullingham Ley Roman Hill Somersham Ramsey St Mary's Yelling Padney Badgeney Knight's End Kennett Caxton Rogues Alley Sapley Old Hurst Gunthorpe Carlton Covington Tadlow Carlton Green East Perry Little Wilbraham Freestones Corner Guyhirn Grantchester Ickleton Elton Wistow Witcham Southorpe Harlton Girton Hartford Parson Drove Wicken Broughton Helpston Fen Ditton East Hatley Stretham Fulbourn London End Babraham Castor Stapleford Little Paxton Oldeamere Ramsey End Godmanchester Little Eversden Bottisham Oxlode Warboys Six Mile Bottom Broad Hill Little End The Thrift Odsey Milking Nook Wyton Barway North Field Friday Bridge Hamerton Stow cum Quy Upwood Burrough End Staughton Green Stow Longa Ellington Thorpe Pampisford Lower Cambourne Newborough Bythorn Bretton Bunker's Hill Caldecote Needingworth Ring's End Water Newton March Caldecote Stilton Town End Woodhurst Childerley Westley Waterless Bainton Croydon West Wickham Swaffham Bulbeck Badlingham Waterside Horningsea Kirtling Green Wintringham Easton Eastgate Little Raveley Houghton Wisbech Barnack Diddington Cambourne Orton Northgate Old Fletton Barton Etton Chapel Head Upper Cambourne Prickwillow Ely Hail Weston Melbourn Murrow Linton Yaxley Eaton Socon Litlington Elsworth Toft Stonea Hildersham Offord D'Arcy Dunkirk Down Field Abbots Ripton East End Crow End Alconbury Weald Tilbrook Graveley Eastwood End Denny End Great Paxton Purls Bridge St Ives Newark Ramsey Hollow Great Stukeley Nosterfield End Turves Green End Impington Leverington Heydon Newtown Alwalton Barcham Corner Wilburton Westley Bottom Thriplow High Cross Claypit Hill Flint Cross Stirtloe Foul Anchor Trumpington Doddington Cottenham Newton-in-the-Isle Boxworth End Stonely Lode Queen Adelaide Stibbington Haddenham End Field Toseland Little Ditton Boxworth Ramsey Forty Foot Mepal Soham Church Field Milton Great Eversden Denton Abbotsley Holme Ailsworth Harston Gamlingay Hemingford Abbots Glinton Pidley Peterborough Wennington Mile End New England King's Dyke Waresley White Cross Hill Orton Longueville Reach Romsey Town Spaldwick Upthorpe Sutton Tholomas Drove Orton Goldhay Dillington Buckden Great Abington Green End Alconbury Bassenhally Field Pondersbridge Hampton Hargate Woodditton Madingley Woolley Willingham Ufford Great Staughton Thorney Toll Coppingford Alconbury Weston Dutter End Orton Southgate Coldham's Common Eynesbury Dullingham Little London Bartlow Bridgefoot Great Wilbraham Dennis Green Morden Green Weston Colville Castle End Cheveley Chettisham Sibson Gorefield West End Fordham Coton Chesterton Westry Begdale Widgham Green Littleport Black Horse Drove Walton Whaddon Histon Little Thetford Shudy Camps Castle Camps Hardwick Keyston Inham's End Offord Cluny Ellington Huntingdon Eye Green Whaddon Gap Newnham Witchford Sawston Kimbolton Washingley Heathfield Nene Terrace Little Ouse Eltisley Dyer's Green Four Gotes Winwick Wittering Willingham Green Little Green Coldham Longstowe Guilden Morden Chiswick End Great Boleness Field Foxton Lynch Wood Teversham Black Bank Cardinal's Green Walsoken Guyhirn Gull Upton Little Heath Oakington Croxton Rampton Coveney Red Barns Eaton Ford Meldreth Newtown Sutton Steeple Gidding Bar Hill Abington Pigotts Werrington Arrington Stuntney Paston Hook Little Gidding West Perry Kirtling Second Drove Orchard Park Ramsey Heights Sawtry Burrough Green Norman Cross Long Meadow Conington Wothorpe Barham Catworth Cherry Hinton Chippenham Swaffham Prior Wimblington Ditton Green Broad Green East Fen Common Aldreth Fenton East End Maxey Downham Hythe Owl End Knapwell New Fletton Great Gransden Swingbrow Streetly End Holywell Horseheath Haroldsbridge Hilton Glatton Kingston Little Chishill Ashley Waterbeach Church End Bury Reach Northborough Colnefields Green End Caldecote Tetworth