Social Media Advertising in Cowers Lane

Get in touch

Social Media Marketing Agency

If you need help promoting your brand, service, or company through social media advertising, look no further than our specialist teams. They connect businesses with their target audiences through various social media channels.

In this day and age, most people use social media on a daily basis, and we believe that communicating through these diverse channels is a great way to reveal the “personality” of a business whilst also, importantly, driving sales. For this reason, social media advertising is one of the fastest-growing areas of the marketing mix, with new apps and new platforms appearing almost daily.

Here at PromoMEDIA, we believe social media advertising is a great way to communicate with both new and existing customers. Our specialist teams can manage your current accounts, advise on new ones, and produce creative adverts to reach out to new customers while keeping you in the minds of your existing friends or followers.

We are able to offer support and information on advertising through a variety of different platforms, which are the most suitable to your target market, whether this is Facebook, Instagram, Twitter, Snapchat or another.

If you require more details on the services we are able to provide contact us today.

Most campaigns require a minimum cost of £1500 to have a successful impact.

Contact Us

What is Social Media Advertising?

Social media advertising is a way of increasing a company's brand awareness, sales and orders by using adverts on popular social media platforms or by communicating with current followers through regular and interesting postings.

The great thing about this type of marketing is that you are able to target a specific audience by location, age and interests – meaning wastage is minimal. With this form of marketing, you really can be highly targeted and specific.

Popular channels to advertise on include Facebook, Twitter, Instagram, Youtube and LinkedIn, but there are many different options depending on who you are looking to target.

What Are Paid For Adverts?

Paid-for adverts will appear on a target market's newsfeed in the form of posts, videos and photos - you basically pay a set amount to gain more exposure.

You can also look at promoted or boosted posts. Furthermore, there are the options of capturing new “likes” and “followers”, driving clicks to your website, creating email lists and more, through targeted campaigns. All these options mean you can build new and also manage ongoing consumer relationships.

Retargeting also works very well, meaning that people near you (or who know of you) and have already looked at your products (or similar ones) can be tracked; this means that your advert will appear in the feeds of people who will have a strongly likely interest in what you are offering. 

This high level of targeting means that this form of online marketing is extremely cost-effective. 

Do Social Media Ads Work?

The simple answer is yes, providing you put the right product or service in front of the right people, at the right time.

Obviously, there is no point in trying to advertise something unsuitable, so it is important to do your research and get a clear understanding of your target market. If you are uncertain about who these may be, contact us and we can help carry out research or offer some professional advice.

The second most important thing when creating social campaigns is making sure your advert looks both professional and engaging, it needs to stand out from all the other information, comments and news appearing in newsfeeds – you don’t want to get lost or fade into the background. You need to be relevant, engaging and interesting. 

Can You Design Adverts?

Our designers at PromoMedia are able to create content for ad campaigns that draw an audience's attention and encourage interaction. Competitions or blogs also work well in driving engagement and interaction - after all social media to many is a fun outlet and not a sales platform.   

If you would like more information on this popular and growing form of marketing, please fill in our contact box today. 

Enquire Today

Social Media Advertising Cost

The costs for advertising on social media varies depending on a number of different factors but the true beauty is that budgets can be easily set and managed. 

Facebook, Twitter, Instagram, and the main other platforms, are not all owned by the same company. They also have different “reaches” and types of users, so the cost of their ads varies greatly. The main contributing factors to costs include: 

  • The social media platform you want to use

  • The Length of the campaign - basically how long you want it to run

  • The number of people you are trying to reach - whether you are trying to reach people in a small geographical location, or on a national or even international level. 

What Are The Main Benefits of Social Media Ads

There are many benefits to this form of marketing. One of the great things is that you can set "spend limits" on a daily, weekly or monthly basis, so there are never any nasty surprises. 

Another great benefit is that campaigns are continually optimised, so the longer they run often the more successful they become. This is obviously unlike most forms of advertising, for example, you can't change a static billboard when it is in place, or amend a radio or TV when it is being broadcast. 

Another benefit of social media advertising (and general online marketing including SEO and online search) is that most budgets can be catered for. This is why this form of advertising is carried out by most companies to some extent or other. 

Finally, with this form of marketing, if the campaign isn't working, you can pause or reduce spending, likewise, if it is, you can up the spending and target even more people. It's totally flexible. 

Which Social Channels are The Best For Marketing?

There is no set answer for this - as with any marketing medium it depends on what you are selling, however, we always advise that when selecting which social platforms to advertise on, put yourself in the mind of your customer. Think about what social media channels they are using, for example, LinkedIn appeals to professionals in their 30s and 40s, Twitter has a massive following with those in the 20 and 30s, Facebook is great for almost anyone. 

Don’t just think about the one that you personally use, that may not always be the most suitable and is a common mistake. 

Online Advertising Agency in Cowers Lane

In recent years there has been a huge rise in the use of social sites.

With this growing year on year and users based all over the world, it is important for businesses to consider advertising online (or at least having a strong online presence) and through these popular channels. Social is a great way of revealing "the personality" of a business. A website is great but it only really gives off factual information about what you have to offer. Social can incorporate a range of messages; some fun, some information as well as up to date to news and comments. 

At PromoMedia we keep up to date with all the latest trends in online and social marketing and we do this by working with online specialists based across the world; this we believe keeps our clients up to date and ahead of the game. Social and online is the fastest developing form of marketing - when you think about it, it didn't even exist 15 years ago!

Our specialists provide bespoke services to help you create engaging content, competitions, promotional offers and increase likes and followers from people both nationally, internationally and in your surrounding area - whatever you are looking, we can cater for. 

To find out what options would best suit you and your company get in touch.

Combination Marketing - Teaming Up With Other Forms of Advertising to Maximise Return

As with most form of advertising combination marketing works wonders; no effective advertising campaign can be run through one marketing medium. The beauty of social media is that it can complement any other kind of promotional platforms, speak to our media planning teams.

Recommended Platforms to Team With

if you want more info but we find that social works well with: 

  • Outdoor Advertising - highly-visible, outdoor ads reach a huge amount of people but they often don't have time to take in all the information if driving past a billboard on sitting on a train, but with interest stimulated they often look up a company or product later on - often finding these brands and companies via their social or website. 

  • TV ads - similar to outdoor, these ads can hit millions of people, however, a 30-second ad only carries a certain amount of information, so a potential customer will undoubtedly come looking for more information online - make sure you are there. 

  • Radio - often listened to when driving, at work or generally busy, consumers again come back when they more time to absorb information. 

Contact us for more information on any traditional form of advertising.

How to Advertise on Social Media

As with any forms of marketing, we take a few simple steps before moving forward with your campaign:  

  1. Identify your target audience - Who are they? Where do they live? How old are they? What are their hobbies? Put yourself in their shoes. 

  2. Research which social media platforms your audience uses the most - this will be determined when you have identified a strong target audience. 

  3. Decide which is the best way to reach them – posts, adverts, “Likes”, competitions, offers etc. What do they like? How do they typically interact with social posts etc?

  4. Suggest a budget - you can set one or we can suggest. This will all boil down to how many people you are looking to reach, the time scale and your general aims and ambitions. 

  5. We launch the campaign - off we go! We will launch and continually review to make sure that it is performing, keeping in contact with you, let you know how it is going, and tweaking aspects if necessary. 

Our experts are always happy to help, so if you have any questions or queries please get in contact, one of our friendly team will provide more information on the services we offer to and how to make this work for your company.

Frequently Asked Questions

  1. "How social media is used in advertising?" It is used as a stand-alone marketing option but more often than not, in conjunction with more traditional advertising options, such as outdoor, radio and TV. It is a great way to talk to new and existing customers as well as revealing the personality behind a brand, company or product. 

  2. "What type of advertising is social media?" It would technically fall under online advertising, however, with so many platforms to choose from it has now become its own stand-alone form of advertising. 

  3. "How effective is social media advertising?" Very, as it can be incredibly targetted - you can target gender, age, location and interests. This works for both advertiser and consumer; it means the consumer is being served ads that are relevant and of interest, this, in turn, means that the brand or product is also more likely to see a return on their investment, 

  4. "How much does it cost to advertise on social media?" There is no set price. The beauty of this form of marketing is that costs can be set and capped easily, for this reason, you will find it used by most companies, as either a primary marketing tool or in support of other forms of advertising.

  5. We have been running our social media advertising strategy in-house for a few years but we would like to work with a new company to advise us on which social networks we should be on and a new and fresh overall social media advertising approach, can you help?” Yes, we can, we are happy to offer advice on which social networks may be appropriate for you as well as looking at an overall advertising strategy to include social ads. Get in contact and leave your email address and phone number and we’ll be in touch.

  6. We have the odd Facebook ad running from time to time but we are looking to do a major social push as we launch a new product, we are doing outdoor ads and some radio, but are thinking of social ads to back this up social ads, is there a minimum spend. Can you also run video ads through Facebook ads?” If you are doing other forms of ads it is definitely worthwhile backing these up with social ads, this makes it easier for potential customers to find you. Also, you can promote video ads through Facebook, you can do these as boost or web-clicks, but we can discuss these options with you.

Summary

If you are looking for help with your social media advertising strategy contact us today, we can manage all kinds of social media ads and paid social, ranging from Facebook ads, Snapchat ads, stand-out Twitter ads, video ads for more. We will put together bespoke and targeted advertising campaigns on any social network you require that so that paid for ad campaign delivers both increased awareness and a fantastic return on investment.

Contact Us

If social media marketing and advertising are of interest to you contact us today via the enquiry form and we will get back as soon as possible with more information and FREE quotes.

We look forward to hearing from you!

Topics covered: social media advertising in Cowers Lane, social advertising in DE56 2.

We cover Cowers Lane (Derbyshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for social media advertising
Duckmanton Coldeaton Carsington Bellevue Hassop Bowden Head Church Hill Rowarth West Edge New Whittington Dimple Greenside Glapwell Hammersmith Priestcliffe Ditch Ednaston Smithy Houses Emmett Carr The Bungalows Froggatt Calver Sough Trusley Kirk Hallam Long Eaton Hulland Village Derby Millers Green New Bolsover Duffield Oxcroft Estate Charlesworth Great Hucklow Hillstown Spondon Ambergate Shatton Hargate Hill Edale End High Peak Junction Abney The Brushes Heanor Gate Calow Green Ingleby Bagshaw Hearthstone Whitfield Washgreen Thorpe Spancarr Winster Barlow Radbourne Common Ingmanthorpe Summerley Nether End Starkholmes Owlcotes Yeldersley Bubnell Brook Bottom Cock Alley Wilday Green Little Bolehill Sheldon Bullhurst Hill Ible Chesterfield Church Gresley Brackenfield Slaley Brushfield Ireton Wood Mickley Denby Bottles Smisby Nether Burrows Brailsford Green Longway Bank Darley Hillside Limekiln Field Bamford Birley Staden Bolehill Fritchley Church Town Bonsall Chapel Milton Upper Langwith Thurvaston Whittington Moor Fernilee Buckland Hollow Bridge End Mount Pleasant Whitehough Head Cowlow Millthorpe Darley Abbey Hodthorpe Elton Cowers Lane Etwall Alfreton Whitwell Holmewood Hangingbridge Heath Canholes Aston-on-Trent Upper Padley Turnditch Whaley Bridge Pilsley Oaker Over End Windmill Spital Cropper Newhall Tideswell North Wingfield Tunstead Milton Monyash Smalldale Castle Gresley Riddings Wardlow Rowland Buxton Scotches Inkersall Golden Valley Weston Underwood Radbourne Hallam Fields Codnor Gate Leadmill Hollington Grove Ballidon Hallfield Gate Stanhope Bretby Netherseal Old Glossop Dinting Vale Waingroves Lilypool Rose Hill Nether Loads Bolsover Pear Tree Duffieldbank Chisworth Highgate Nether Sturston Harlesthorpe Scropton Creswell Pride Park Birchover West End Idridgehay Green Mount Pleasant Stony Houghton Rylah Little Cubley Edale Dethick Oversetts Bridgemont New York Sterndale Moor Hales Green Lower Hartshay Nether Padley Codnor Park Hollins Green Dove Holes Wyaston Danesmoor Butterley Sudbury Rawson Green King Sterndale Gosforth Valley Compton Stainsby Common Pye Bridge Quarndon Common Hill Top Tibshelf Mackworth Harper Hill Short Heath Slack Over Haddon Bramley Vale Burrfields Cross Hill Baslow Middlecroft Upper Booth Shirebrook Gallows Inn Newlands Upperthorpe Greenhillocks Godfreyhole Hartington Ault Hucknall Shireoaks Handley Brailsford Walton-on-Trent Sinfin Moor Blackbrook Riber Simmondley Hill Somersal Calow Tunstead Breadsall Hilltop Aston Heath Stanton Pilhough Parwich Hathersage Booths Hulland Moss Smithfield Crowdicote Henmoor Hague Bar Millers Dale Whitwell Common Upper Midway Shepley Street Upper Town Horsley Woodhouse Whaley Deepclough Snitterton Coal Aston Upper Hackney Langwith Junction Breckend Bullbridge White Moor Repton Milehill Tansley Knoll Nether Heage Netherthorpe Sunny Hill Eaves Knoll Smalley Common Idridgehay Kedleston Hollington Monsal Head Clifton Hatton Rosliston Elmton Brand Side Higher Gamesley Churchbalk Hallowes Aldwark Ford Borrowash Hare Edge Eagle Tor Shipley Common Kniveton Shelton Lock Taddington Newtown Oxton Rakes Low Leighton Troway Priestcliffe Winsick Horsleygate Sutton on the Hill Barrow Hill Belper Warmbrook Dicklant Bolsover Woodhouse Oaks Green Marehay Little Hucklow Toadhole Furnace Weston-on-Trent Marston Montgomery Arkwright Town Middleton Wheston Cowdale Ridgeway Bradley Overton Osleston Dronfield Spinkhill Cotes Park King's Newton Newbold Clay Mills Tissington Smalley Glutton Bridge Peak Forest Grindsbrook Booth Broadholm Slackhall Common Side Butterley Conksbury Fenny Bentley Parkhouse Green Netherthorpe Walton Smithy Moor Sheepbridge Stanfree Porterhouse Wensley Stoneyford Barrow upon Trent Lane Ends Langley Mill West Handley Slatepit Dale Hundall Owler Bar Pinxton Bradwell Hills Ogston Wingerworth Riddings Staveley Aston Padfield Renishaw Wirksworth Castle View Darley Dale Blackwell Coton in the Elms Shacklecross Smalley Green Stonebroom Culland Unstone Commonside Wakebridge Heathcote Mill Green Wheatcroft Snelston Old Matlock Ilkeston Junction Heanor The Holmes Shuttlewood Brindwoodgate Hulland Ward Moorwood Moor Lower Pilsley Chinley Head Bakestone Moor Greenwich Nether Handley Tetron Point Horwich End Hidebank New Sawley Whitehough Moorhall Milford Shipley Little Eaton Peak Dale Lower Kilburn Blackwell Holestone Stanton in Peak Findern Clowne Milton Lower Thurvaston Woodhead Foston Hartshorne Hope Edlaston Peakley Hill Norwood Middleton Williamthorpe Langley Common Shardlow Pratthall Egstow Grassmoor Tintwistle Calver Matlock Bath Alderwasley Whitfield Park The Gutter Morley Park Hillclifflane Sawmills Hasland Farley Charlestown Nether Chanderhill Foremark Dalbury Hollow Etwall Common Peasehill Cubley Common Hilltop Brightgate Stenson Friden Carr Vale Langwith Pleasley Vale Cutthorpe Cotmanhay Doveridge Great Cubley Pomeroy Little Chester Westhouses Matlock Green Glossop Old Whittington Brassington Combs Bole Hill Coddington Wingfield Park Swarkestone Brockhurst Shirland Farlands Booth Newton Solney Ashleyhay High Cross Bank Boythorpe New Horwich Mickley Markham Vale Coton Park Press Holmley Common Thurvaston Rise End Inkersall Green Hazelwood Sparrowpit Alport Lower Gamesley Codnor Breach Broadmeadows Scarcliffe Matlock Cliff Common Side Hayfield Waldley Stockley Upper Loads Higher Crossings Belper Lane End Lodge House Surface Mine Boothgate Woodville Batham Gate Cokhay Green Dalebank Youlgreave Hilcote Calton Lees Burnaston Taxal Curbar Somersal Herbert Wilmorton Old Tupton Lower Midway Kirk Ireton Cinderhill Lane Head Breadsall Cockyard Pilsbury Gamesley Swadlincote Draycott Thornsett Unthank Mercaston Ridgeway Openwoodgate Yeldersley Hollies Longlane Higham Whatstandwell Longfordlane Farnah Green Normanton Marsh Lane Burbage Swathwick Gorsey Leys Ticknall Chunal Bretby Woodseats Brimington Common Moorfield Hardwick Wood Holmgate Biggin Pikehall Cowley Birleyhay Fallgate Chevinside Linton Heath Little Hallam Sleet Moor Muggintonlane End Kilburn Harpur Hill Newhaven Toadmoor Old Brampton Cowhill Hobroyd Kirk Langley Mount Pleasant Far Laund New Smithy Shottlegate Higher Chisworth Blackbrook South Wingfield Eastmoor Melbourne Plaistow Sawley Matlock Dale Eckington Breaston Denby Common Little Hayfield Wessington Loundsley Green Parsley Hay Langley Littleover Hognaston Farhill Belph Dale Moor Bridgehill Middle Handley Rowsley Swanwick Crist Ashbourne Heath End Chinley Pleasley Chaddesden Oxcroft Buxworth Leaden Knowl Brookfield Spitalhill The Leys Cartledge Dale End Bargate Woodthorpe South Normanton Morley Wash Lee Head Hilton Crewton Crowhole Bolehill Stoney Middleton Thulston Woolley Grindlow Stanley Hathersage Morley Smithy Rumbling Street Holloway Holmesfield Alkmonton Dunsa Leabrooks Somercotes Longcliffe Elvaston Hatton Fields Calver Low Wormhill Newgate Kelstedge Doehole Summerwood Top Snape Hill Sutton Scarsdale Bramley Nithen End New Stanton Over Leigh Hady Ashover Alton River's Vale Stanton by Bridge Rowthorne Cross o' th' hands Great Wilne Gowhole Mapleton Stoneheads Woodnook Wirksworth Moor St Augustines Warrencarr Lydgate Arthurs View Edensor Cressbrook Newton Corbriggs Steeple Grange Mastin Moor Callow Hillcross Lower Birchwood Barber Booth Holmesdale Woolley Moor Longford Stonegravels Caldwell Shirley Westthorpe Atlow Lullington Knockerdown Crich New Houghton Little Longstone Windley Pilsley Green Hadfield Oakwood Ladygrove Horsley Stanton Gate Freebirch Coplow Dale Offerton Castleton New Brimington Holbrook Hollins Boulton Moor Litton Matlock Bank Higher Dinting Lees Northwood Great Longstone Littlemoor Denby Village Crich Carr Smalldale West Hallam Moravian Settlement Loscoe Bowshaw Goseley Dale Stanton-by-Dale Upper Birchwood The Flourish Lower Dinting Old Dam Dalbury Brough Palterton Whaley Thorns Upper Newbold Matlock Wadshelf Lumsdale Calke Holymoorside Harehill Clay Cross Spitewinter Upper End Moorend Uppertown Church Broughton Lower Crossings Codnor Brimington Ladmanlow Boylestonfield Dowry Over Burrows Chellaston Ollerbrook Booth Ambaston Cromford Ockbrook Newbold Moor Coxbench Marlpool Long Duckmanton Bridgeholm Green Killamarsh Egginton Hopton Leam Higher Buxton Hemming Green Astwith Annwell Place Trentlock Boylestone Rodsley New Mills Dove Head Churchtown Acre Ridge Estate Tansley Ashopton Flagg Hardwick Hepthorne Lane Risley Alsop en le Dale Hardstoft Sapperton Spout Stanley Common Shottle New Zealand Derby War Memorial Village Overseal Millington Green Barton Blount Hargatewall Dunston Hollingwood Penny Green Furness Vale Perryfoot Chelmorton Fallinge Bradwell Stanton Lees Hollingwood Estate Two Dales Tapton Sandiacre Ashgate Aston Hardstoft Common Bakewell Crowden Morleymoor Ravensnest Upper Biggin Ripley Thornhill Malcoff Plaistow Green Allestree Markeaton Nuttals Park Birch Vale Mapperley Lightwood Snelston Common Stainsby Earl Sterndale Shaw Street Lane Pentrich Tupton Lea Newmarket Potter Somersal Flaxholme High Lee Makeney Brockwell Ironville Beeley Morton Bradbourne Pentrichlane-end Grangemill Hull End Lowgates Nether Green Mercaton Upperwood Norbury Nether Moor Boulton Yeaveley Park Nook Brookside Marston on Dove Oakerthorpe Townend Cherrytree Hill Tomthorn Park Head Heathtop Holbrook Moor Darley Bridge Nether Biggin Wardlow Mires Unstone Green Upper Town Larklands Pilsley Milltown Torr Top Birdholme Bacon's Spring Osmaston Bretton Ashgate Apperknowle Northedge The Forties The Park Poolsbrook Burntheath Litchurch Litton Mill Church Wilne Tinkersley Ashford in the Water Linton Quarndon West Broughton Mickleover Willington Hockerley Ridgeway Moor The Elms Wigley Matlock Bridge Mugginton Biggin Allenton Roston Egginton Common Grindleford Doe Lea Stone Edge Ilkeston Stretton Heage Upper Hartshay Alvaston Nether Booth Palmer Moor Dale Abbey Stoke Osmaston Robin Hood Brampton Aldercar Sinfin Gorseybank Barlborough Eyam Congreave Chapel-en-le-Frith Temple Normanton Ashover Hay Dronfield Woodhouse Bankwood Gate Twyford Woodlinkin Foolow