Social Media Advertising in Swanwick

Get in touch

Social Media Marketing Agency

If you need help promoting your brand, service, or company through social media advertising, look no further than our specialist teams. They connect businesses with their target audiences through various social media channels.

In this day and age, most people use social media on a daily basis, and we believe that communicating through these diverse channels is a great way to reveal the “personality” of a business whilst also, importantly, driving sales. For this reason, social media advertising is one of the fastest-growing areas of the marketing mix, with new apps and new platforms appearing almost daily.

Here at PromoMEDIA, we believe social media advertising is a great way to communicate with both new and existing customers. Our specialist teams can manage your current accounts, advise on new ones, and produce creative adverts to reach out to new customers while keeping you in the minds of your existing friends or followers.

We are able to offer support and information on advertising through a variety of different platforms, which are the most suitable to your target market, whether this is Facebook, Instagram, Twitter, Snapchat or another.

If you require more details on the services we are able to provide contact us today.

Most campaigns require a minimum cost of £1500 to have a successful impact.

Contact Us

What is Social Media Advertising?

Social media advertising is a way of increasing a company's brand awareness, sales and orders by using adverts on popular social media platforms or by communicating with current followers through regular and interesting postings.

The great thing about this type of marketing is that you are able to target a specific audience by location, age and interests – meaning wastage is minimal. With this form of marketing, you really can be highly targeted and specific.

Popular channels to advertise on include Facebook, Twitter, Instagram, Youtube and LinkedIn, but there are many different options depending on who you are looking to target.

What Are Paid For Adverts?

Paid-for adverts will appear on a target market's newsfeed in the form of posts, videos and photos - you basically pay a set amount to gain more exposure.

You can also look at promoted or boosted posts. Furthermore, there are the options of capturing new “likes” and “followers”, driving clicks to your website, creating email lists and more, through targeted campaigns. All these options mean you can build new and also manage ongoing consumer relationships.

Retargeting also works very well, meaning that people near you (or who know of you) and have already looked at your products (or similar ones) can be tracked; this means that your advert will appear in the feeds of people who will have a strongly likely interest in what you are offering. 

This high level of targeting means that this form of online marketing is extremely cost-effective. 

Do Social Media Ads Work?

The simple answer is yes, providing you put the right product or service in front of the right people, at the right time.

Obviously, there is no point in trying to advertise something unsuitable, so it is important to do your research and get a clear understanding of your target market. If you are uncertain about who these may be, contact us and we can help carry out research or offer some professional advice.

The second most important thing when creating social campaigns is making sure your advert looks both professional and engaging, it needs to stand out from all the other information, comments and news appearing in newsfeeds – you don’t want to get lost or fade into the background. You need to be relevant, engaging and interesting. 

Can You Design Adverts?

Our designers at PromoMedia are able to create content for ad campaigns that draw an audience's attention and encourage interaction. Competitions or blogs also work well in driving engagement and interaction - after all social media to many is a fun outlet and not a sales platform.   

If you would like more information on this popular and growing form of marketing, please fill in our contact box today. 

Enquire Today

Social Media Advertising Cost

The costs for advertising on social media varies depending on a number of different factors but the true beauty is that budgets can be easily set and managed. 

Facebook, Twitter, Instagram, and the main other platforms, are not all owned by the same company. They also have different “reaches” and types of users, so the cost of their ads varies greatly. The main contributing factors to costs include: 

  • The social media platform you want to use

  • The Length of the campaign - basically how long you want it to run

  • The number of people you are trying to reach - whether you are trying to reach people in a small geographical location, or on a national or even international level. 

What Are The Main Benefits of Social Media Ads

There are many benefits to this form of marketing. One of the great things is that you can set "spend limits" on a daily, weekly or monthly basis, so there are never any nasty surprises. 

Another great benefit is that campaigns are continually optimised, so the longer they run often the more successful they become. This is obviously unlike most forms of advertising, for example, you can't change a static billboard when it is in place, or amend a radio or TV when it is being broadcast. 

Another benefit of social media advertising (and general online marketing including SEO and online search) is that most budgets can be catered for. This is why this form of advertising is carried out by most companies to some extent or other. 

Finally, with this form of marketing, if the campaign isn't working, you can pause or reduce spending, likewise, if it is, you can up the spending and target even more people. It's totally flexible. 

Which Social Channels are The Best For Marketing?

There is no set answer for this - as with any marketing medium it depends on what you are selling, however, we always advise that when selecting which social platforms to advertise on, put yourself in the mind of your customer. Think about what social media channels they are using, for example, LinkedIn appeals to professionals in their 30s and 40s, Twitter has a massive following with those in the 20 and 30s, Facebook is great for almost anyone. 

Don’t just think about the one that you personally use, that may not always be the most suitable and is a common mistake. 

Online Advertising Agency in Swanwick

In recent years there has been a huge rise in the use of social sites.

With this growing year on year and users based all over the world, it is important for businesses to consider advertising online (or at least having a strong online presence) and through these popular channels. Social is a great way of revealing "the personality" of a business. A website is great but it only really gives off factual information about what you have to offer. Social can incorporate a range of messages; some fun, some information as well as up to date to news and comments. 

At PromoMedia we keep up to date with all the latest trends in online and social marketing and we do this by working with online specialists based across the world; this we believe keeps our clients up to date and ahead of the game. Social and online is the fastest developing form of marketing - when you think about it, it didn't even exist 15 years ago!

Our specialists provide bespoke services to help you create engaging content, competitions, promotional offers and increase likes and followers from people both nationally, internationally and in your surrounding area - whatever you are looking, we can cater for. 

To find out what options would best suit you and your company get in touch.

Combination Marketing - Teaming Up With Other Forms of Advertising to Maximise Return

As with most form of advertising combination marketing works wonders; no effective advertising campaign can be run through one marketing medium. The beauty of social media is that it can complement any other kind of promotional platforms, speak to our media planning teams.

Recommended Platforms to Team With

if you want more info but we find that social works well with: 

  • Outdoor Advertising - highly-visible, outdoor ads reach a huge amount of people but they often don't have time to take in all the information if driving past a billboard on sitting on a train, but with interest stimulated they often look up a company or product later on - often finding these brands and companies via their social or website. 

  • TV ads - similar to outdoor, these ads can hit millions of people, however, a 30-second ad only carries a certain amount of information, so a potential customer will undoubtedly come looking for more information online - make sure you are there. 

  • Radio - often listened to when driving, at work or generally busy, consumers again come back when they more time to absorb information. 

Contact us for more information on any traditional form of advertising.

How to Advertise on Social Media

As with any forms of marketing, we take a few simple steps before moving forward with your campaign:  

  1. Identify your target audience - Who are they? Where do they live? How old are they? What are their hobbies? Put yourself in their shoes. 

  2. Research which social media platforms your audience uses the most - this will be determined when you have identified a strong target audience. 

  3. Decide which is the best way to reach them – posts, adverts, “Likes”, competitions, offers etc. What do they like? How do they typically interact with social posts etc?

  4. Suggest a budget - you can set one or we can suggest. This will all boil down to how many people you are looking to reach, the time scale and your general aims and ambitions. 

  5. We launch the campaign - off we go! We will launch and continually review to make sure that it is performing, keeping in contact with you, let you know how it is going, and tweaking aspects if necessary. 

Our experts are always happy to help, so if you have any questions or queries please get in contact, one of our friendly team will provide more information on the services we offer to and how to make this work for your company.

Frequently Asked Questions

  1. "How social media is used in advertising?" It is used as a stand-alone marketing option but more often than not, in conjunction with more traditional advertising options, such as outdoor, radio and TV. It is a great way to talk to new and existing customers as well as revealing the personality behind a brand, company or product. 

  2. "What type of advertising is social media?" It would technically fall under online advertising, however, with so many platforms to choose from it has now become its own stand-alone form of advertising. 

  3. "How effective is social media advertising?" Very, as it can be incredibly targetted - you can target gender, age, location and interests. This works for both advertiser and consumer; it means the consumer is being served ads that are relevant and of interest, this, in turn, means that the brand or product is also more likely to see a return on their investment, 

  4. "How much does it cost to advertise on social media?" There is no set price. The beauty of this form of marketing is that costs can be set and capped easily, for this reason, you will find it used by most companies, as either a primary marketing tool or in support of other forms of advertising.

  5. We have been running our social media advertising strategy in-house for a few years but we would like to work with a new company to advise us on which social networks we should be on and a new and fresh overall social media advertising approach, can you help?” Yes, we can, we are happy to offer advice on which social networks may be appropriate for you as well as looking at an overall advertising strategy to include social ads. Get in contact and leave your email address and phone number and we’ll be in touch.

  6. We have the odd Facebook ad running from time to time but we are looking to do a major social push as we launch a new product, we are doing outdoor ads and some radio, but are thinking of social ads to back this up social ads, is there a minimum spend. Can you also run video ads through Facebook ads?” If you are doing other forms of ads it is definitely worthwhile backing these up with social ads, this makes it easier for potential customers to find you. Also, you can promote video ads through Facebook, you can do these as boost or web-clicks, but we can discuss these options with you.

Summary

If you are looking for help with your social media advertising strategy contact us today, we can manage all kinds of social media ads and paid social, ranging from Facebook ads, Snapchat ads, stand-out Twitter ads, video ads for more. We will put together bespoke and targeted advertising campaigns on any social network you require that so that paid for ad campaign delivers both increased awareness and a fantastic return on investment.

Contact Us

If social media marketing and advertising are of interest to you contact us today via the enquiry form and we will get back as soon as possible with more information and FREE quotes.

We look forward to hearing from you!

Topics covered: social media advertising in Swanwick, social advertising in DE55 1.

We cover Swanwick (Derbyshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for social media advertising
Snelston Brook Bottom Bole Hill Spondon Oaks Green Leadmill Smalldale Calton Lees Blackbrook Aston The Park Rylah Castleton Ashgate Clay Cross Grindsbrook Booth Farley Winsick Hillstown Dunsa Golden Valley Gallows Inn Deepclough Overseal Matlock Dale Wirksworth Hilltop Sudbury Mickley Millington Green Parwich Staden Brassington Stanley Common Hangingbridge Nithen End Mapperley Gowhole Bradwell Hills Boythorpe Woodlinkin Palmer Moor Barrow Hill Cutthorpe Horwich End Norbury Whaley Thorns Allenton New Zealand Hepthorne Lane Smalldale Hathersage Booths Little Longstone Hockerley Unstone Green Nether Biggin Cross o' th' hands Sheldon Hargate Hill Calver Low Marehay Washgreen Waldley Etwall Common Breadsall Dimple Shuttlewood Owler Bar Mount Pleasant Coton in the Elms New York Osleston Dove Head Oxton Rakes Bretby Ridgeway Brushfield Breaston Idridgehay Street Lane The Forties Longway Bank Northwood Draycott Whittington Moor Sleet Moor Netherseal Denby Common Hill Top Hardwick Wood Litton Mill Burrfields Ravensnest New Sawley Eastmoor Hope Park Nook Rowland Heage Harper Hill Brackenfield Whitfield Park Little Hallam Rosliston Gorsey Leys Eyam Bullbridge Peasehill Pilsley Green Calow Green West Broughton Shipley Aston Coal Aston Dronfield Brockhurst Dinting Vale Trusley Newbold Moor Kelstedge Smalley Common Swadlincote Beeley Birchover Church Town Windmill Penny Green Ilkeston Smithy Houses Bradwell Freebirch Flaxholme Matlock Owlcotes Hulland Village Chinley Slatepit Dale Grassmoor Abney Caldwell Normanton Mackworth Buckland Hollow Whitwell Holbrook Moor Hollingwood New Horwich Hare Edge South Wingfield Shireoaks Rumbling Street Whitfield Ladmanlow Yeldersley Alfreton Nether Burrows Lower Kilburn Morleymoor Two Dales Upper Town Birch Vale Wardlow Mires Charlestown Broadholm The Gutter Hassop Greenwich Bullhurst Hill Pleasley Vale Smithy Moor Melbourne Littleover Wensley Warrencarr Brindwoodgate Burnaston Gosforth Valley Earl Sterndale Oaker Cowlow Spout Stanton Lees Dunston Bramley Brightgate Stony Houghton Lower Dinting Coplow Dale Thurvaston Boulton Moor Spitalhill Denby Village High Lee Bridgemont Acre Ridge Estate Kniveton Smalley Green Markeaton Wadshelf Crewton Overton Shirley Ockbrook Bamford Upper Hackney Thurvaston Bolsover Woodhouse Newlands Hilcote Hillclifflane Charlesworth Pikehall Osmaston Spinkhill Park Head Millers Dale Bolsover White Moor Foremark Derby War Memorial Village Ripley Coxbench Uppertown Bramley Vale Upper Langwith Hollins Morley Park Dalebank Egginton Common Snitterton Walton-on-Trent The Elms Potter Somersal Grindlow Brimington Common Lane Ends Moorfield Breadsall Hilltop Congreave Great Longstone Lees Langwith Stockley Ballidon Ault Hucknall Lower Pilsley Horsley Woodhouse Farhill Hallowes Palterton Farlands Booth Hammersmith Duffield Common Side Langley Common West Handley Yeldersley Hollies Inkersall Crowdicote Muggintonlane End Pentrichlane-end Monsal Head King Sterndale Moorhall Upper Loads Loundsley Green Hadfield Ashover Hay Walton Crowden Lea Butterley Bridgeholm Green Thornhill Wilday Green Lower Hartshay Hidebank Compton Ollerbrook Booth Plaistow Radbourne Common Goseley Dale Nether Green Stoney Middleton Loscoe Church Broughton Wheston Hathersage Elvaston King's Newton Stoneheads Bankwood Gate Commonside Lee Head Baslow Henmoor Shaw Hague Bar Broadmeadows Burntheath Lightwood Pinxton Mount Pleasant Dalbury Pentrich Rose Hill Longcliffe Holloway Cross Hill Hales Green Hatton Hognaston Troway Higher Dinting Ogston Mount Pleasant Shirebrook Farnah Green Parkhouse Green Staveley Higham Clowne Woodville Wingerworth Ashford in the Water Hulland Ward Middle Handley Ambaston Brimington Quarndon Common Shepley Street Highgate Cromford Dronfield Woodhouse Old Brampton Wilmorton Edale Darley Bridge Brand Side Nether Handley Kirk Langley Sinfin Moor Spital Castle Gresley Holmewood Wardlow Clay Mills Middleton Mapleton Greenside Little Eaton Canholes New Stanton Mercaston Stonegravels Hardstoft Common Longlane Tissington Holmley Common Mercaton Carr Vale Conksbury Calke Openwoodgate Newtown Barlborough Holmesfield Boulton Barton Blount Matlock Bank Hull End Chaddesden Fallgate Arkwright Town The Brushes Perryfoot Etwall Alvaston Creswell Bonsall Wingfield Park Batham Gate Chapel-en-le-Frith Bakestone Moor Old Tupton Bridgehill Swathwick Woodhead Common Side Bellevue Scotches Denby Bottles Hilton Milford St Augustines Belper Lane End Gorseybank Oakwood Hady Boothgate Bretton Shacklecross Eckington Snelston Common Killamarsh Nether Chanderhill Little Hayfield Bradbourne New Bolsover West Edge Heathtop Barlow Windley Hardwick Nether Sturston Stoneyford Combs Upper Booth New Whittington Doehole Tapton Mugginton Hulland Moss Lane Head Leam Higher Buxton Cockyard Turnditch Stanhope Bretby Church Hill Cowhill Waingroves Nether Booth Parsley Hay Birdholme Biggin Hillcross Old Matlock Heathcote Bagshaw Blackbrook Tintwistle Willington Duckmanton Whitwell Common Sunny Hill Spancarr Wyaston Makeney Twyford Radbourne Kirk Hallam Stanley Whaley Bridge Toadmoor Ashover Nuttals Park Middlecroft Stoke River's Vale Alsop en le Dale Ridgeway Moor Stenson Tibshelf Lower Thurvaston The Bungalows Egginton Hardstoft Thornsett Pear Tree Westthorpe Chelmorton Westhouses Boylestone Snape Hill Harehill Biggin Moravian Settlement Oakerthorpe Steeple Grange Calver Sough Limekiln Field Shottlegate Pratthall Butterley Newton Solney Newmarket Yeaveley Priestcliffe Ditch Lower Birchwood Great Hucklow Hasland Toadhole Furnace Langley Hazelwood Cowdale Hemming Green Netherthorpe Horsley Plaistow Green Sandiacre Scarcliffe Morley New Houghton Long Duckmanton Hollingwood Estate Scropton Burbage Upperwood Callow Shipley Common Calow Crowhole Heanor Gate Cinderhill Lumsdale Chesterfield Allestree Dalbury Hollow Edale End Godfreyhole Woolley Moor Kirk Ireton Darley Hillside Far Laund Riddings Churchbalk The Leys Cock Alley Arthurs View Blackwell Rowarth Handley Heath End Bolehill Hatton Fields Alton North Wingfield Larklands Alderwasley Marston on Dove Riddings Roston Summerley Shardlow Codnor Gate Church Wilne Oxcroft Estate Ible Stainsby Glutton Bridge Higher Chisworth Heath Rawson Green Northedge Starkholmes Ambergate Bowshaw Calver Cherrytree Hill Thulston Upper Padley Ashbourne Hollins Green Shatton The Holmes Brampton Stanfree Coddington Doveridge Thorpe Tunstead Tideswell Unthank Cressbrook Higher Crossings Matlock Bath Alport Wormhill Bolehill Holbrook Chellaston Tansley Stanton by Bridge Elton Aldercar Crich Carr Darley Abbey Bacon's Spring Grangemill Oversetts Padfield Crist Pomeroy Marsh Lane Taxal Aston Heath Robin Hood Tinkersley Breckend Stonebroom Sapperton Littlemoor Emmett Carr Moorwood Moor Moorend Williamthorpe Brockwell Lullington Cotes Park Ilkeston Junction Whitehough Head Weston-on-Trent Idridgehay Green Long Eaton Nether Padley Hill Somersal Fritchley Lowgates Townend Edensor Pride Park Wakebridge Wirksworth Moor Smisby Hallfield Gate Fallinge Over Haddon Ireton Wood Hodthorpe Woodthorpe Monyash Bakewell Holmgate Churchtown Ashleyhay Boylestonfield Marston Montgomery Old Whittington Tunstead Milton Upper End Litchurch Codnor Park Renishaw Codnor Tupton Ashopton Woodseats Upper Midway Whitehough Wash Dale Moor Morley Smithy Nether End Lodge House Surface Mine Rise End Woolley Brookside Newton Wessington Mill Green Nether Loads New Smithy Great Wilne Shirland Egstow Warmbrook Belper Leabrooks Newbold Hallam Fields Astwith Ford Codnor Breach Dicklant Hollington Grove Ridgeway Sawley Stanton Lower Crossings Norwood Upper Newbold Pleasley Ednaston Newhaven Sawmills Grindleford Matlock Cliff Edlaston Lydgate Slackhall Milltown The Flourish Horsleygate Pilsley Dove Holes Derby Mastin Moor Little Chester Gamesley Nether Moor South Normanton Upper Town Poolsbrook Furness Vale Taddington Lower Gamesley Dale Abbey Fenny Bentley Swarkestone Repton Riber Peak Dale Buxworth Dowry Great Cubley Quarndon Peakley Hill Whaley Birleyhay Longford Ironville Offerton Stanton in Peak Sheepbridge Winster Cowers Lane Brailsford Mickleover Glossop Upperthorpe Langley Mill Old Dam Cotmanhay Ticknall Hargatewall Whatstandwell Friden Smalley Over Leigh Hartshorne Middleton Cokhay Green Glapwell Peak Forest Carsington Foolow Swanwick Ingmanthorpe Apperknowle Harpur Hill Simmondley Birley Shottle New Brimington Chunal Leaden Knowl Summerwood Top Bowden Head Smithfield Press Fernilee Matlock Green Hayfield Hearthstone Torr Top Rowsley Holymoorside Brough Upper Birchwood Bargate Corbriggs Stretton Crich West End Tomthorn Holestone Tetron Point Chinley Head Hollington Rodsley Hartington Blackwell Hobroyd Pye Bridge Linton Heath Langwith Junction Marlpool Tansley Knoll Newhall Stone Edge Little Hucklow Sutton on the Hill Newgate Trentlock Church Gresley Stainsby Common Bubnell Linton Castle View Higher Gamesley Chisworth Holmesdale Slaley Millers Green Chapel Milton Doe Lea Cropper Dale End Mickley Dethick Bradley Over End Short Heath Atlow Unstone Findern Clifton Lilypool Markham Vale Morton Kedleston Weston Underwood High Cross Bank Inkersall Green Barrow upon Trent Alkmonton Somersal Herbert Shelton Lock Harlesthorpe Milton Pilsley Priestcliffe Porterhouse Youlgreave Greenhillocks Cubley Common Cowley Spitewinter Osmaston Pilhough Brailsford Green Matlock Bridge Annwell Place Litton Somercotes New Mills Over Burrows Buxton Sparrowpit Risley Pilsbury Darley Dale Brookfield Little Cubley Stanton Gate Borrowash Rowthorne Upper Biggin Culland Low Leighton Ashgate Wigley Aston-on-Trent Bridge End Eaves Knoll Sterndale Moor Ladygrove Sutton Scarsdale Belph Coton Park Lower Midway Wheatcroft Longfordlane Eagle Tor Chevinside Knockerdown Danesmoor Oxcroft Barber Booth Malcoff Hundall Froggatt Hopton Flagg Kilburn Duffieldbank Temple Normanton Elmton West Hallam Woodnook Millthorpe Foston Stanton-by-Dale Ingleby Nether Heage Cartledge High Peak Junction Curbar Heanor Netherthorpe Sinfin Slack Milehill Aldwark Upper Hartshay Little Bolehill Coldeaton Old Glossop