Social Media Advertising in Reader's Corner

Get in touch

Social Media Marketing Agency

If you need help promoting your brand, service, or company through social media advertising, look no further than our specialist teams. They connect businesses with their target audiences through various social media channels.

In this day and age, most people use social media on a daily basis, and we believe that communicating through these diverse channels is a great way to reveal the “personality” of a business whilst also, importantly, driving sales. For this reason, social media advertising is one of the fastest-growing areas of the marketing mix, with new apps and new platforms appearing almost daily.

Here at PromoMEDIA, we believe social media advertising is a great way to communicate with both new and existing customers. Our specialist teams can manage your current accounts, advise on new ones, and produce creative adverts to reach out to new customers while keeping you in the minds of your existing friends or followers.

We are able to offer support and information on advertising through a variety of different platforms, which are the most suitable to your target market, whether this is Facebook, Instagram, Twitter, Snapchat or another.

If you require more details on the services we are able to provide contact us today.

Most campaigns require a minimum cost of £1500 to have a successful impact.

Contact Us

What is Social Media Advertising?

Social media advertising is a way of increasing a company's brand awareness, sales and orders by using adverts on popular social media platforms or by communicating with current followers through regular and interesting postings.

The great thing about this type of marketing is that you are able to target a specific audience by location, age and interests – meaning wastage is minimal. With this form of marketing, you really can be highly targeted and specific.

Popular channels to advertise on include Facebook, Twitter, Instagram, Youtube and LinkedIn, but there are many different options depending on who you are looking to target.

What Are Paid For Adverts?

Paid-for adverts will appear on a target market's newsfeed in the form of posts, videos and photos - you basically pay a set amount to gain more exposure.

You can also look at promoted or boosted posts. Furthermore, there are the options of capturing new “likes” and “followers”, driving clicks to your website, creating email lists and more, through targeted campaigns. All these options mean you can build new and also manage ongoing consumer relationships.

Retargeting also works very well, meaning that people near you (or who know of you) and have already looked at your products (or similar ones) can be tracked; this means that your advert will appear in the feeds of people who will have a strongly likely interest in what you are offering. 

This high level of targeting means that this form of online marketing is extremely cost-effective. 

Do Social Media Ads Work?

The simple answer is yes, providing you put the right product or service in front of the right people, at the right time.

Obviously, there is no point in trying to advertise something unsuitable, so it is important to do your research and get a clear understanding of your target market. If you are uncertain about who these may be, contact us and we can help carry out research or offer some professional advice.

The second most important thing when creating social campaigns is making sure your advert looks both professional and engaging, it needs to stand out from all the other information, comments and news appearing in newsfeeds – you don’t want to get lost or fade into the background. You need to be relevant, engaging and interesting. 

Can You Design Adverts?

Our designers at PromoMedia are able to create content for ad campaigns that draw an audience's attention and encourage interaction. Competitions or blogs also work well in driving engagement and interaction - after all social media to many is a fun outlet and not a sales platform.   

If you would like more information on this popular and growing form of marketing, please fill in our contact box today. 

Enquire Today

Social Media Advertising Cost

The costs for advertising on social media varies depending on a number of different factors but the true beauty is that budgets can be easily set and managed. 

Facebook, Twitter, Instagram, and the main other platforms, are not all owned by the same company. They also have different “reaches” and types of users, so the cost of their ads varies greatly. The main contributing factors to costs include: 

  • The social media platform you want to use

  • The Length of the campaign - basically how long you want it to run

  • The number of people you are trying to reach - whether you are trying to reach people in a small geographical location, or on a national or even international level. 

What Are The Main Benefits of Social Media Ads

There are many benefits to this form of marketing. One of the great things is that you can set "spend limits" on a daily, weekly or monthly basis, so there are never any nasty surprises. 

Another great benefit is that campaigns are continually optimised, so the longer they run often the more successful they become. This is obviously unlike most forms of advertising, for example, you can't change a static billboard when it is in place, or amend a radio or TV when it is being broadcast. 

Another benefit of social media advertising (and general online marketing including SEO and online search) is that most budgets can be catered for. This is why this form of advertising is carried out by most companies to some extent or other. 

Finally, with this form of marketing, if the campaign isn't working, you can pause or reduce spending, likewise, if it is, you can up the spending and target even more people. It's totally flexible. 

Which Social Channels are The Best For Marketing?

There is no set answer for this - as with any marketing medium it depends on what you are selling, however, we always advise that when selecting which social platforms to advertise on, put yourself in the mind of your customer. Think about what social media channels they are using, for example, LinkedIn appeals to professionals in their 30s and 40s, Twitter has a massive following with those in the 20 and 30s, Facebook is great for almost anyone. 

Don’t just think about the one that you personally use, that may not always be the most suitable and is a common mistake. 

Online Advertising Agency in Reader's Corner

In recent years there has been a huge rise in the use of social sites.

With this growing year on year and users based all over the world, it is important for businesses to consider advertising online (or at least having a strong online presence) and through these popular channels. Social is a great way of revealing "the personality" of a business. A website is great but it only really gives off factual information about what you have to offer. Social can incorporate a range of messages; some fun, some information as well as up to date to news and comments. 

At PromoMedia we keep up to date with all the latest trends in online and social marketing and we do this by working with online specialists based across the world; this we believe keeps our clients up to date and ahead of the game. Social and online is the fastest developing form of marketing - when you think about it, it didn't even exist 15 years ago!

Our specialists provide bespoke services to help you create engaging content, competitions, promotional offers and increase likes and followers from people both nationally, internationally and in your surrounding area - whatever you are looking, we can cater for. 

To find out what options would best suit you and your company get in touch.

Combination Marketing - Teaming Up With Other Forms of Advertising to Maximise Return

As with most form of advertising combination marketing works wonders; no effective advertising campaign can be run through one marketing medium. The beauty of social media is that it can complement any other kind of promotional platforms, speak to our media planning teams.

Recommended Platforms to Team With

if you want more info but we find that social works well with: 

  • Outdoor Advertising - highly-visible, outdoor ads reach a huge amount of people but they often don't have time to take in all the information if driving past a billboard on sitting on a train, but with interest stimulated they often look up a company or product later on - often finding these brands and companies via their social or website. 

  • TV ads - similar to outdoor, these ads can hit millions of people, however, a 30-second ad only carries a certain amount of information, so a potential customer will undoubtedly come looking for more information online - make sure you are there. 

  • Radio - often listened to when driving, at work or generally busy, consumers again come back when they more time to absorb information. 

Contact us for more information on any traditional form of advertising.

How to Advertise on Social Media

As with any forms of marketing, we take a few simple steps before moving forward with your campaign:  

  1. Identify your target audience - Who are they? Where do they live? How old are they? What are their hobbies? Put yourself in their shoes. 

  2. Research which social media platforms your audience uses the most - this will be determined when you have identified a strong target audience. 

  3. Decide which is the best way to reach them – posts, adverts, “Likes”, competitions, offers etc. What do they like? How do they typically interact with social posts etc?

  4. Suggest a budget - you can set one or we can suggest. This will all boil down to how many people you are looking to reach, the time scale and your general aims and ambitions. 

  5. We launch the campaign - off we go! We will launch and continually review to make sure that it is performing, keeping in contact with you, let you know how it is going, and tweaking aspects if necessary. 

Our experts are always happy to help, so if you have any questions or queries please get in contact, one of our friendly team will provide more information on the services we offer to and how to make this work for your company.

Frequently Asked Questions

  1. "How social media is used in advertising?" It is used as a stand-alone marketing option but more often than not, in conjunction with more traditional advertising options, such as outdoor, radio and TV. It is a great way to talk to new and existing customers as well as revealing the personality behind a brand, company or product. 

  2. "What type of advertising is social media?" It would technically fall under online advertising, however, with so many platforms to choose from it has now become its own stand-alone form of advertising. 

  3. "How effective is social media advertising?" Very, as it can be incredibly targetted - you can target gender, age, location and interests. This works for both advertiser and consumer; it means the consumer is being served ads that are relevant and of interest, this, in turn, means that the brand or product is also more likely to see a return on their investment, 

  4. "How much does it cost to advertise on social media?" There is no set price. The beauty of this form of marketing is that costs can be set and capped easily, for this reason, you will find it used by most companies, as either a primary marketing tool or in support of other forms of advertising.

  5. We have been running our social media advertising strategy in-house for a few years but we would like to work with a new company to advise us on which social networks we should be on and a new and fresh overall social media advertising approach, can you help?” Yes, we can, we are happy to offer advice on which social networks may be appropriate for you as well as looking at an overall advertising strategy to include social ads. Get in contact and leave your email address and phone number and we’ll be in touch.

  6. We have the odd Facebook ad running from time to time but we are looking to do a major social push as we launch a new product, we are doing outdoor ads and some radio, but are thinking of social ads to back this up social ads, is there a minimum spend. Can you also run video ads through Facebook ads?” If you are doing other forms of ads it is definitely worthwhile backing these up with social ads, this makes it easier for potential customers to find you. Also, you can promote video ads through Facebook, you can do these as boost or web-clicks, but we can discuss these options with you.

Summary

If you are looking for help with your social media advertising strategy contact us today, we can manage all kinds of social media ads and paid social, ranging from Facebook ads, Snapchat ads, stand-out Twitter ads, video ads for more. We will put together bespoke and targeted advertising campaigns on any social network you require that so that paid for ad campaign delivers both increased awareness and a fantastic return on investment.

Contact Us

If social media marketing and advertising are of interest to you contact us today via the enquiry form and we will get back as soon as possible with more information and FREE quotes.

We look forward to hearing from you!

Topics covered: social media advertising in Reader's Corner, social advertising in CM2 8.

We cover Reader's Corner (Essex)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for social media advertising
Delvin End Newlands Morris Green Newney Green Danbury Common Green Street Porters Town High Easter Stambourne Green Pig Street Aingers Green Smythe's Green Sheering Goldhanger Mundon Woodhill Needham Green Hellman's Cross Pigstye Green Marks Tey Fordham Heath Nazeing St Vincent's Hamlet Blake End Winter Gardens Bishop's Green Rawreth Shot Horsley Cross Great Stambridge Reader's Corner Hawbush Green Goose Green Hobbs Cross Copford Housham Tye Passmores Brock Hill Lanham Green Lee Chapel South Little Walden Gainsford End Passingford Bridge New England Weeley Heath Tolleshunt D'Arcy Smith's Green Ingatestone Feering Kelvedon Hatch Great Henny Pilgrims' Hatch Greensted Paternoster Heath Newport Fryerns Little End Hallingbury Street Birchanger Tye Green Windmill Hill Barstable Frating Ramsey Great Baddow Stroud Green Upper Green Bobbingworth Panfield Malting Green Rowhedge Great Claydons Brookend Hare Street Oxen End Little Easton Hatfield Peverel Stanway Tye Green Little Hallingbury Great Canfield Lower Bobbingworth Green Fuller Street Horndon on the Hill Swan Street Little Burstead Brookstreet Great Sampford Fyfield Welshwood Park Richmond's Green Greenhill Gallows Green Bowers Gifford Great Braxted Halls Green Writtle Wimbish Green Pitsea Toot Hill Little Wakering Linford Ulting Lindsell Tiptree Little Bentley Cornish Hall End Puttock End Chigwell Row North Fambridge Great Horkesley Bocking Churchstreet Dedham Bulphan Cupid's Corner Green Street Churchgate Street Herongate Crow's Green Hadleigh Coalhill The Green Church End Creeksea Purton End Dengie Little Cambridge Rotten End West Tilbury Copthall Green Braiswick Latchingdon Long Green Mayland Tendring Heath Cold Norton Helions Bumpstead Sandon Lexden Steward's Green Skye Green Holyfield Pale Green Gernon Bushes High Ongar Cobbler's Green Alphamstone Brandy Hole Stisted Miller's Green Stansted Mountfitchet Corringham Stocks Green Hare Street Mallows Green Chignall Smealy Bigods Daws Heath Colchester Bentley Ovington Little Totham Downham Duton Hill Mott's Green Takeley Hyde Chase Canvey Island Nazeing Gate Chelmsford Matching Finchingfield Parney Heath Walton-on-the-Naze Kirby Cross Orsett Manwood Green Northend Stoneyhills Leaden Roding Keeres Green Braintree Corner Birch Horseman Side Thornwood Common Ford End Beazley End Alresford Puttock's End Nounsley Ugley Green Garnetts Galleywood Stockstreet Langham Moor Temple End Bocking's Elm West Bergholt Grass Green Little Bardfield Brewer's End Pattiswick Heybridge Basin Burton End Tarpots Foster Street Bradwell Waterside Stambourne Tye Green Stocking Green Thundersley Beaumont Little Wigborough Clacton-on-Sea Stones Green Man's Cross Gransmore Green Elsenham Lippitts Hill Southend-on-Sea Buckhurst Hill North End Childerditch Cutlers Green Hill Green Cole End Carter's Green Rushley Green Chalk End Burrsville Park Wickford Start Hill Brook Street Doddinghurst Pinnacles Little Henham Clatterford End Pebmarsh Stanford Rivers Little Thurrock Aimes Green Curling Tye Green Bradwell Wick Quendon St Osyth Audley End Audley End Frogs' Green Easthorpe Steeple Berden Outer Part of Town Westward Philpot End Shenfield Butt's Green Eversley Duddenhoe End Southfields Kirby-le-Soken Clapdog Green Church End Tillingham Great Oakley Rose Green Beacon End West Horndon Lane End Nazeing Mead Great Notley Sewardstonebury Montsale Asheldham Sabine's Green Great Totham Gestingthorpe Meadowend Tiptree Heath Gore Pit Young's End Loyter's Green Holder's Green Roundbush Green Seven Star Green Dedham Heath Wakes Colne Green Whiteash Green Duck End Little Canfield Beacon Hill White Roding Norton Heath Hornestreet Borley Green Gosfield Steeple Bumpstead Stonebridge Debden Park Green Pharisee Green Henny Street Bedlar's Green Purfleet Hempstead Newtown Cock Green Burton's Green Padham's Green Jaywick Shelley South Weald Brick End New Thundersley Tendring Green Latton Bush Lambourne Springfield Molehill Green Chappel Great Yeldham Hamperden End Duck End Broad Green Salcott-cum-Virley North Benfleet Laindon Woodside Green Rochford Ivy Chimneys Canewdon Mount End Howlett End Barling Howegreen Butts Green Row Green New Mistley Hope End Green South Green Nether Street Grays Brays Grove Waltham's Cross Little Tey Stanford-le-Hope Theydon Mount Coopersale Common Little Leighs Marden Ash White Colne Boose's Green Roundbush Blackcat Wethersfield Great Burstead Tye Green Courtsend Norwood End Farnham Harlow Broadley Common Battlesbridge Piercing Hill High Street Green Abbess End Roast Green Lower Green Layer Marney Suttons Lambourne End Margaret Roding Frating Green Taverners Green Manuden Wesley End Bran End Tolleshunt Knights Langley Ringtail Green North Stifford Folly Green Howe Street Bentfield Bury Great Bardfield Basildon Radwinter End Elkins Green Bulmer Cobbs Fenn Theydon Bois Pond Street Good Easter Lamb Corner Jack's Hatch Aldham Howe Green School Green Ost End Little Warley Rayleigh Campions Chignall St James Cooksmill Green Lower Green Boyton End Perry Green Cherry Green Epping High Park Corner Lower Sheering Boyton Cross Paslow Wood Common Baker Street Crays Hill Building End Chalvedon Gamble's Green Cobler's Green Elmstead Market Duckend Green Ostend Parkeston Dovercourt Tye Green Fingringhoe Fox Hatch Great Canney Magdalen Laver Churchend Coxtie Green Waterhales Cannon's Green Layer Breton Althorne Shellow Bowells Clatterford End Watton's Green Swallows Cross Henham Chafford Hundred Old Mead Sunken Marsh Hickford Hill Threshers Bush Coryton Abbey Field Surrex Mashbury Sturmer Cressing Broad Green Baddow Park Upper Pond Street Ford End Old Heath Havering's Grove Chigwell Fobbing Stondon Green Don Johns The Ryes Cross End Mount Bovers Castle Hedingham Chickney Fairstead Bocking Howe Green Aveley Little Sampford Tilegate Green Woodend The High Further Ford End Stapleford Tawney Chelmer Village Stanbrook Purfleet-on-Thames Hutton South Ockendon Mile End Southminster Great Oxney Green Matching Green Seawick Woodgates End Wiggens Green Hullbridge Cowey Green Low Street Far Thorpe Green Lee Chapel North Killem's Green Messing The Birches Theydon Garnon Mulberry Green Gilwell Park Radley Green Roxwell Abbess Roding Howe Street Crow Green Runwell East Hanningfield Faulkbourne High Roding Heybridge Clavering Harwich Pentlow Fordham Purleigh Workhouse Hill Belchamp St Paul Raven's Green Wivenhoe Chitts Hills Bustard Green Halstead Tilkey Layer-de-la-Haye Kingswood Stebbing Ramsden Bellhouse Great Bromley Starling's Green Lower Green Wendens Ambo Woodham Walter Ramsden Heath Keysers Estate Upper Green Monkey Street Foxash Estate Takeley Street Shalford Hobbs Cross Rickling Green Sibley's Green Great Hallingbury Latchmore Bank Canvey Village Little Mascalls Elmdon Mistley Powers Hall End Brentwood Ashen Broxted Mark Hall South Epping Green Nine Ashes Silver End Frenches Green Fryerning Greenstead Green Queen's Park Rank's Green Bournes Green Chapelend Maggots End South Benfleet Rickling Hare Green Breach Barns Fordstreet Greenstead Maldon Katherines Braintree Lower Nazeing Netteswell Ashdon Sewardstone Mark Hall North Hockley Stafford's Corner Samuel's Corner Finkle Green Bradwell on Sea Thaxted Bromley Cross Bonhunt Water Tindon End Epping Upland Gubbion's Green Woodend Green Bridge End Langenhoe Langham Wick Great Waltham Blackheath Holland-on-Sea Stow Maries Ardleigh Ardley End Greenwoods High Houses Rudley Green Wix Green Leigh Beck Chapel End Wrabness Ugley Crockleford Hill Navestock Common Beauchamp Roding Tilbury Green Tyler's Green Long Gardens Upper Dovercourt Bardfield Saling Fanner's Green Galley's Corner Elmstead Heath Grange Hill Stock Toppesfield Little Baddow Borley Great Leighs Widdington Old Harlow Little Bromley Southfields Littlebury St Lawrence Felsted Steventon End Saffron Walden Claverhambury Great Bentley High Beach Peldon Great Dunmow Point Clear Crawley End Four Wantz Horsleycross Street Doddinghurst Common Wormingford Littley Green Mill Green Blasford Hill Boxted Jasper's Green Craig's End Farmbridge End Clapgate Aythorpe Roding Ballards Gore Bradfield Heath Tolleshunt Major South Woodham Ferrers Roydon Flack's Green Rettendon Greensted Green Burnt Mills Belchamp Walter Chadwell St Mary Belchamp Otten Pledgdon Green Dewes Green Bulmer Tye Hatfield Heath Hastingwood Mill End Green Great Parndon Wellstye Green Molehill Green Hazeleigh Willows Green Fuller's End Great Holland Baythorne End St Osyth Heath Mistley Heath Bell Common Hallsford Bridge Thurrock Park Little Maplestead Brickkiln Green Bumble's Green Fox Street Tilty Catmere End Colliers Hatch Upshire Thorrington Langdon Hills Hemp's Green Clay Hills Great Wakering Ardleigh Heath Great Maplestead Woodham Ferrers Twinstead Green Goose Green Little Parndon Mill End Middleton Shrub End Colne Engaine Outer Part of Town Eastward Orsett Heath Downhall Beach Estate Wickham Bishops Watch House Green Pentlow Street Minnow End Bath Side Eastwood Steeple View Mill End Southey Green Church End Berechurch Roydon Hamlet Great Malgraves Salmon's Corner Eastend Little Horkesley Friars Mead Blackmore End Gaston Green Abridge Wyatt's Green Bartholomew Green Sible Hedingham Liston Chipping Hill Thorpe Green Onslow Green Stickling Green Tilbury Little Oakley Hatfield Broad Oak The Common High Garrett Totham Hill Kirkby-le-Soken Leigh-on-Sea Chatham Green Inworth Wickham St Paul Stondon Massey Danbury Countess Cross Chatter End Broad Green Horne Row Lee-over-Sands Sumners Abberton Nevendon Nazeing Long Green East Horndon Coggeshall Paglesham Churchend Ramsey Island Mountnessing Felmore Dry Street Peartree Green Bradfield Sucksted Green Tip's Cross Brookend Barnston Maple End Elder Street Margaretting Harrowcross Burnham-on-Crouch West Hanningfield Radwinter Hope's Green Hazel End Monk Street Bacon End High Beech Little Dunmow Sand Hill Margaretting Tye West Thurrock Rotchfords Heybridge Ingrave Edney Common Debden Green Forrey Green Tendring Langham Broad's Green Cooper's End Curtismill Green Southchurch High Laver Hawkin's Hill Tilekiln Green South Hanningfield Moulsham Berners Roding Littlebury Green Chrishall Noak Hill Terling Farnham Green Lee Chapel Elsenham Sta Hornells Corner Fiddlers Hamlet Olmstead Green Foxearth Tylerscross Rivenhall Totham Plains Row Heath Great Saling Tye Green Wicken Bonhunt Great Wigborough Chalkwell Mucking Wimbish Birch Green Tye Common Mill Green Eight Ash Green King Street Willingale Roost End Lower Pond Street Gay Bowers Mount Pleasant Waltham Abbey Clifftown Wix Black Notley Dobb's Weir Gooseberry Green Wakes Colne Norton Mandeville Great Chesterford Smith's Green Warley Hawkwell Daw's Cross Rayne Hawkspur Green Lucking Street Brightlingsea Cripple Corner Broomfield Little Yeldham Crockleford Heath Twinstead Norton End Copford Green Breeds Bentfield Green White Notley Tumbler's Green Ghyllgrove Tilbury Juxta Clare Runsell Green Boxted Cross Mowden Almshouse Green Kingsmoor Clatterford End Landermere Pedlars End Earls Colne Lawford Lamarsh Widford Long Green Weeley Level's Green Westcliff-on-Sea Newman's End Bicknacre Oaker Hill Temple Fields Cambridge Town Great Tey South Fambridge Dyer's End Thorpe Cross Frinton-on-Sea Robinhood End Armigers Barrow Hill Sewards End Birchhall Corner Cripplegate Little Henny Broad Street Green Tye Green Thorpe Bay Bush End Paglesham Eastend Great Easton Horkesley Heath Coggeshall Hamlet Manningtree Pepper's Green Osea Island Shotgate Little Laver Hadstock East Tilbury Nuper's Hatch Noak Bridge Hardy's Green Heckfordbridge Water End Netteswell Cross Northend Bradwell Coopersale Glen Faba Knowl Green Tinkers Green Beggar Hill Milch Hill Cock Clarks Blackmore Church End Little Waltham Bardfield End Green Cranes Oxley Green Langford Oak Corner Woodham Mortimer Brick House End Pleshey Loughton Kelvedon Great Warley Harknett's Gate Potter Street Church Langley West Mersea Great Clacton Rawreth Matching Tye Bridge Green Hutton Mount Witham East Mersea Boreham Woodhatch Shoeburyness East Gores Little London Debden Green Pannel's Ash Shalford Green Causeway End Arkesden Billericay Little Common Birdbrook Black Horse Corner Westley Heights Chipping Ongar Maylandsea Gallows Green Mount Bures North Shoebury Rowney Corner Stapleford Abbotts Mill End South Stifford Rush Green Galleyend Liston Gardens Hook End Sunnymede Biggin Bunting's Green Rook End Rivenhall End Little Chesterford Moreton Baconend Green Coopersale Street Bovinger Janke's Green Pipps Hill Navestock Heath Harlow Common Little Clacton Deer's Green Buttsbury Handley Green Hartford End Thorpe-le-Soken Stebbing Green Loves Green Little Oxney Green Tollesbury Vange Strethall South Heath Bannister Green The Hythe Ashingdon Dutch Village Keelars Tye Farther Howegreen Balstonia Parson's Heath Navestock Side North End Bamber's Green Little London Stagden Cross Uppend Prittlewell North Weald Bassett Little Braxted Gaunt's End Burnt Heath Great Berry Ridgewell Stewards