Social Media Advertising in Ballingham

Get in touch

Social Media Marketing Agency

If you need help promoting your brand, service, or company through social media advertising, look no further than our specialist teams. They connect businesses with their target audiences through various social media channels.

In this day and age, most people use social media on a daily basis, and we believe that communicating through these diverse channels is a great way to reveal the “personality” of a business whilst also, importantly, driving sales. For this reason, social media advertising is one of the fastest-growing areas of the marketing mix, with new apps and new platforms appearing almost daily.

Here at PromoMEDIA, we believe social media advertising is a great way to communicate with both new and existing customers. Our specialist teams can manage your current accounts, advise on new ones, and produce creative adverts to reach out to new customers while keeping you in the minds of your existing friends or followers.

We are able to offer support and information on advertising through a variety of different platforms, which are the most suitable to your target market, whether this is Facebook, Instagram, Twitter, Snapchat or another.

If you require more details on the services we are able to provide contact us today.

Most campaigns require a minimum cost of £1500 to have a successful impact.

Contact Us

What is Social Media Advertising?

Social media advertising is a way of increasing a company's brand awareness, sales and orders by using adverts on popular social media platforms or by communicating with current followers through regular and interesting postings.

The great thing about this type of marketing is that you are able to target a specific audience by location, age and interests – meaning wastage is minimal. With this form of marketing, you really can be highly targeted and specific.

Popular channels to advertise on include Facebook, Twitter, Instagram, Youtube and LinkedIn, but there are many different options depending on who you are looking to target.

What Are Paid For Adverts?

Paid-for adverts will appear on a target market's newsfeed in the form of posts, videos and photos - you basically pay a set amount to gain more exposure.

You can also look at promoted or boosted posts. Furthermore, there are the options of capturing new “likes” and “followers”, driving clicks to your website, creating email lists and more, through targeted campaigns. All these options mean you can build new and also manage ongoing consumer relationships.

Retargeting also works very well, meaning that people near you (or who know of you) and have already looked at your products (or similar ones) can be tracked; this means that your advert will appear in the feeds of people who will have a strongly likely interest in what you are offering. 

This high level of targeting means that this form of online marketing is extremely cost-effective. 

Do Social Media Ads Work?

The simple answer is yes, providing you put the right product or service in front of the right people, at the right time.

Obviously, there is no point in trying to advertise something unsuitable, so it is important to do your research and get a clear understanding of your target market. If you are uncertain about who these may be, contact us and we can help carry out research or offer some professional advice.

The second most important thing when creating social campaigns is making sure your advert looks both professional and engaging, it needs to stand out from all the other information, comments and news appearing in newsfeeds – you don’t want to get lost or fade into the background. You need to be relevant, engaging and interesting. 

Can You Design Adverts?

Our designers at PromoMedia are able to create content for ad campaigns that draw an audience's attention and encourage interaction. Competitions or blogs also work well in driving engagement and interaction - after all social media to many is a fun outlet and not a sales platform.   

If you would like more information on this popular and growing form of marketing, please fill in our contact box today. 

Enquire Today

Social Media Advertising Cost

The costs for advertising on social media varies depending on a number of different factors but the true beauty is that budgets can be easily set and managed. 

Facebook, Twitter, Instagram, and the main other platforms, are not all owned by the same company. They also have different “reaches” and types of users, so the cost of their ads varies greatly. The main contributing factors to costs include: 

  • The social media platform you want to use

  • The Length of the campaign - basically how long you want it to run

  • The number of people you are trying to reach - whether you are trying to reach people in a small geographical location, or on a national or even international level. 

What Are The Main Benefits of Social Media Ads

There are many benefits to this form of marketing. One of the great things is that you can set "spend limits" on a daily, weekly or monthly basis, so there are never any nasty surprises. 

Another great benefit is that campaigns are continually optimised, so the longer they run often the more successful they become. This is obviously unlike most forms of advertising, for example, you can't change a static billboard when it is in place, or amend a radio or TV when it is being broadcast. 

Another benefit of social media advertising (and general online marketing including SEO and online search) is that most budgets can be catered for. This is why this form of advertising is carried out by most companies to some extent or other. 

Finally, with this form of marketing, if the campaign isn't working, you can pause or reduce spending, likewise, if it is, you can up the spending and target even more people. It's totally flexible. 

Which Social Channels are The Best For Marketing?

There is no set answer for this - as with any marketing medium it depends on what you are selling, however, we always advise that when selecting which social platforms to advertise on, put yourself in the mind of your customer. Think about what social media channels they are using, for example, LinkedIn appeals to professionals in their 30s and 40s, Twitter has a massive following with those in the 20 and 30s, Facebook is great for almost anyone. 

Don’t just think about the one that you personally use, that may not always be the most suitable and is a common mistake. 

Online Advertising Agency in Ballingham

In recent years there has been a huge rise in the use of social sites.

With this growing year on year and users based all over the world, it is important for businesses to consider advertising online (or at least having a strong online presence) and through these popular channels. Social is a great way of revealing "the personality" of a business. A website is great but it only really gives off factual information about what you have to offer. Social can incorporate a range of messages; some fun, some information as well as up to date to news and comments. 

At PromoMedia we keep up to date with all the latest trends in online and social marketing and we do this by working with online specialists based across the world; this we believe keeps our clients up to date and ahead of the game. Social and online is the fastest developing form of marketing - when you think about it, it didn't even exist 15 years ago!

Our specialists provide bespoke services to help you create engaging content, competitions, promotional offers and increase likes and followers from people both nationally, internationally and in your surrounding area - whatever you are looking, we can cater for. 

To find out what options would best suit you and your company get in touch.

Combination Marketing - Teaming Up With Other Forms of Advertising to Maximise Return

As with most form of advertising combination marketing works wonders; no effective advertising campaign can be run through one marketing medium. The beauty of social media is that it can complement any other kind of promotional platforms, speak to our media planning teams.

Recommended Platforms to Team With

if you want more info but we find that social works well with: 

  • Outdoor Advertising - highly-visible, outdoor ads reach a huge amount of people but they often don't have time to take in all the information if driving past a billboard on sitting on a train, but with interest stimulated they often look up a company or product later on - often finding these brands and companies via their social or website. 

  • TV ads - similar to outdoor, these ads can hit millions of people, however, a 30-second ad only carries a certain amount of information, so a potential customer will undoubtedly come looking for more information online - make sure you are there. 

  • Radio - often listened to when driving, at work or generally busy, consumers again come back when they more time to absorb information. 

Contact us for more information on any traditional form of advertising.

How to Advertise on Social Media

As with any forms of marketing, we take a few simple steps before moving forward with your campaign:  

  1. Identify your target audience - Who are they? Where do they live? How old are they? What are their hobbies? Put yourself in their shoes. 

  2. Research which social media platforms your audience uses the most - this will be determined when you have identified a strong target audience. 

  3. Decide which is the best way to reach them – posts, adverts, “Likes”, competitions, offers etc. What do they like? How do they typically interact with social posts etc?

  4. Suggest a budget - you can set one or we can suggest. This will all boil down to how many people you are looking to reach, the time scale and your general aims and ambitions. 

  5. We launch the campaign - off we go! We will launch and continually review to make sure that it is performing, keeping in contact with you, let you know how it is going, and tweaking aspects if necessary. 

Our experts are always happy to help, so if you have any questions or queries please get in contact, one of our friendly team will provide more information on the services we offer to and how to make this work for your company.

Frequently Asked Questions

  1. "How social media is used in advertising?" It is used as a stand-alone marketing option but more often than not, in conjunction with more traditional advertising options, such as outdoor, radio and TV. It is a great way to talk to new and existing customers as well as revealing the personality behind a brand, company or product. 

  2. "What type of advertising is social media?" It would technically fall under online advertising, however, with so many platforms to choose from it has now become its own stand-alone form of advertising. 

  3. "How effective is social media advertising?" Very, as it can be incredibly targetted - you can target gender, age, location and interests. This works for both advertiser and consumer; it means the consumer is being served ads that are relevant and of interest, this, in turn, means that the brand or product is also more likely to see a return on their investment, 

  4. "How much does it cost to advertise on social media?" There is no set price. The beauty of this form of marketing is that costs can be set and capped easily, for this reason, you will find it used by most companies, as either a primary marketing tool or in support of other forms of advertising.

  5. We have been running our social media advertising strategy in-house for a few years but we would like to work with a new company to advise us on which social networks we should be on and a new and fresh overall social media advertising approach, can you help?” Yes, we can, we are happy to offer advice on which social networks may be appropriate for you as well as looking at an overall advertising strategy to include social ads. Get in contact and leave your email address and phone number and we’ll be in touch.

  6. We have the odd Facebook ad running from time to time but we are looking to do a major social push as we launch a new product, we are doing outdoor ads and some radio, but are thinking of social ads to back this up social ads, is there a minimum spend. Can you also run video ads through Facebook ads?” If you are doing other forms of ads it is definitely worthwhile backing these up with social ads, this makes it easier for potential customers to find you. Also, you can promote video ads through Facebook, you can do these as boost or web-clicks, but we can discuss these options with you.

Summary

If you are looking for help with your social media advertising strategy contact us today, we can manage all kinds of social media ads and paid social, ranging from Facebook ads, Snapchat ads, stand-out Twitter ads, video ads for more. We will put together bespoke and targeted advertising campaigns on any social network you require that so that paid for ad campaign delivers both increased awareness and a fantastic return on investment.

Contact Us

If social media marketing and advertising are of interest to you contact us today via the enquiry form and we will get back as soon as possible with more information and FREE quotes.

We look forward to hearing from you!

Topics covered: social media advertising in Ballingham, social advertising in HR2 6.

We cover Ballingham (Herefordshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for social media advertising
Tidnor Ford Lugg Green College Hill Rowland's Green Penguithal Green Lane Lugwardine White Stone The Riddle Welsh Bicknor Woonton Perton Upper Hill Moorhampton Lawton Bosbury Grendon Green Stowfield Stockton Shawl Westhope Madley Wofferwood Common Lulham Woonton Adforton Phocle Green Bodenham Moor Ganarew Orleton Moorcot Jug's Green Crossway Little Hereford Elton Abbey Dore Common Hill Bowley Lane Dinedor Stony Cross Craswall Broad Oak Old Country Walterstone Common Eau Withington Walterstone Urdimarsh Belmont Wilton Bringewood Forge Bobblestock Edwyn Ralph Whitbourne Rushall Moorfields Pontshill Kenchester Hereford Kingstone Checkley Nunnington Canon Frome Covender Baysham Upper Buckenhill Welsh Newton Common Clencher's Mill Ashton New Street Putley Eastwood Old Wharf Garway Hope's Rough Venn's Green Orleton Common Collington Leominster Norbridge Luntley Llanrothal Larport The Leys Stretton Sugwas Brockhampton St Owen's Cross Penrhos Lower Egleton Common Bach Waterloo Portfields Twyford Common Stoke Prior King's Thorn Bircher Ridge Hill Bromsash Rushock Kivernoll Llanwarne Tretire Upper Grove Common Crizeley Hope under Dinmore Ashley Moor Widemarsh Acton Beauchamp Veldo Fromes Hill Dodmarsh Howton Holme Lacy Goodrich Orcop Ocle Pychard Portway Stowe Callowside Lower Lye Lower Broxwood Welsh Newton Yarsop Tudorville Yazor Hampton Bishop Evesbatch Dukes Stockingfield Bishops Frome Monkland Sellack Batchfields Tumpy Lakes Weobley Marsh Edvin Loach Felton St Margarets Preston on Wye Shelwick Sutton Marsh Broadway Lands Bromyard Downs Scotland Bank Brinsop Common Clodock The Broad Ewyas Harold Leintwardine Wharton Great Doward Upper Broxwood Pembridge Upper Hamnish Little Common Shobdon Maund Bryan Lower Southfield King's Caple Flaggoners Green Kingsland Winter's Cross St Weonards Archenfield Kentchurch Weston under Penyard Storridge Bolstone Little Cowarne Pen-pwll-sond Westbrook Llangarron Stony Cross Upper Wootton Little Marcle Netherton Middleton Lingen Hungerstone How Caple Ullingswick Welshman's Lane Prior's Frome Marlas Grittlesend Elms Green Upperton Kilpeck Bartestree Perrystone Hill Lower Todding Lower Welson Much Cowarne Lower Bearwood Saffron's Cross Upcott Swainshill Greytree Barton Court Eardisland Ebnall Dancing Green Ailscroft Adley Moor Hegdon Hill Isle of Rhea Withington Marsh Llanveynoe Brockmanton Panks Bridge Haven Acton Green Longtown Aston Crews Cusop Wylde Wormbridge Common Wolferlow Gilfach Portway The Cleaver Bredenbury Upper Town Pontrilas Ballingham Hill Turkey Tump Wormelow Tump Upper Sapey Upper Kinsham Winnal Linton Hill Bodenham Bank Much Dewchurch Garway Hill Overross Sellack Boat Risbury Kingswood Catley Southfield Tyberton Steen's Bridge Rowlestone Marston Holmer Brimfieldcross Trereece Hole-in-the Wall Castle Frome Cradley Credenhill Mordiford Pict's Cross Holywell Becknell Hill Hole Peterchurch Mahollam Kington Bicton Tedstone Delamere Whyle Wayend Street Ruxton Linton Clock Mills Bringsty Common Buckton Lewis Wych Marlow Dorstone White Rocks Ledgemoor Crocker's Ash Burghill Westfields Broadmoor Common Floodgates Hales Bank Burcher Luston Stretford Tupsley Little Tarrington Hill Gate The Parks Kingsfield Hopley's Green Woolhope Cockshoot Woodbrook Ivington Thruxton Sunset Wormbridge Humber Hill-field Parkway Lower Breinton Aulden Shirl Heath Merrivale Crumpton Hill Enmore Field Harewood End Llanrosser Colwall Stone Tarrington Common Bishopstone Mathon Ruxton Green Colwall Weirend Stanley Hill Turnastone Newton Waller's Green Evendine Lower Grove Common Burmarsh Ledicot Stretton Grandison The Hundred Crick's Green Symonds Yat Lower Hardwick Brick End Loxter Hagley Whitechurch Maund Carey Bowley Broomy Hill Cross Llyde Winnal Common Hope Mansell Kynaston Yarpole Great Brampton Lower Kinsham Blackmarstone Lower Wootton Upton Bishop Merbach Pontshill Marsh Moorend Cross Fiddler's Green Eyton Swinmore Common The Marsh Knill Downton on the Rock Upper Lye Callow Dinedor Cross Aconbury Ledbury Tillington Common Sutton Lakes Ryelands The Heath Munsley Green Horseway Head Upton Crews Upper Lyde Little Birch Pixley Arrow Green Breinton Common Hunderton Ladyridge Sollers Hope Litmarsh Lower Maes-coed Birchall Eardisley Comberton Park Gate Deerfold Goodrich Cross Crow Hill Ashperton Dulas Grafton Gorsley Common Biddlestone Sutton St Michael Bodenham Marston Stannett Elton's Marsh Cholstrey Coxall Dormington Bush Bank Ross-on-Wye Tedstone Wafer Little Dewchurch Sollers Dilwyn Wynds Point Moccas Bailey Lane End Clifford Dinedor Camp Altbough Newman's Place Glewstone Pikestye Ridgeway Cross Poolmill Ryelands Sandyway Priory Wood Yatton Tarrington Alder's End Ruckhall Archenfield Newtown Lower Green Chickward The Bage Uphampton Lyde Cross Staunton on Arrow Kymin Munderfield Stocks Hales Wood Preston Wynne Cornett Knapton Green Leysters Pole Nupton King's Acre Wellington Heath Pencoyd Cock Gate Nutfield Brinkley Hill Parkway Ballingham Shenmore Hurstley Dilwyn Bullinghope Putson Hendre Monnington on Wye Eastnor Hill of Eaton Putley Common Mansel Lacy Marstow / Llanmartin Broad Green Donnington Upper Hergest Stoke Cross Headland Meer Common Bartonsham Lyonshall Hartleton Lower Town Norton Wood Flintsham Totnor Bleak Acre Chance's Pitch Peterstow Didley Easthampton Byton Bridstow Westfield Grendon Bishop High Lane Little Merthyr Foy Llangrove Stoke Lane Titley Michaelchurch Trewen Pencombe Monmarsh Stansbatch Brilley Mountain Upper Dormington Leinthall Starkes Three Crosses Walford Falcon Cobnash Wigmore Brampton Abbotts Westmoor Newton Wetmore The Forge Lower Buckenhill Upper Hardwick Wormsley Birtley Thornbury Much Birch Eaton Lower Burton Bellamore Barrelhill Green Lyne Down Shutton Stretford Court Staplow Pipe and Lyde Field's Place Newtown Calver Hill Stoke Lacy Sallys Walker's Green Yarkhill West Town Kinton Putley Green The Knapp Richards Castle Bagwyllydiart Crowmoor Ludstock Stoneyard Green Aymestrey Sapey Bridge Ongar Street Kingstone Red Rail Green Crize Hom Green Hamnish Clifford Halmond's Frome Hillhampton Pipe Aston Fromington Foxley Todding Snodhill Orcop Hill Winforton Burley Gate Byford Common Bycross Wynn's Green Docklow Bromyard Callow Marsh Almeley Auberrow Ashfield Lower Bullingham Aston Ingham Colwall Green Brierley Elmdale Whitchurch New Town Buckcastle Hill Logaston The Weaven Brobury Middleton on the Hill Beggars Ash Huntington Pen-y-Park Kinnersley Rudhall Little Gorsley Poolpardon Rhydspence West Lydiatt Monkhide Bradlow Golder Field Ham Green Holme Marsh Trolway Willersley Upper Marston Brilley Symonds Yat West Upper Wellington Moreton on Lugg The Wymm Netherton Vowchurch Common Upper Colwall Brelston Green Combe Moor Howle Hill Bridge Sollers Bradnor Green Preston Marsh Woods Eaves Dorstone Brinsop Hardwicke Ballsgate Common Much Marcle Limebrook Eign Hill Kerry's Gate Withington Lucton Stanford Bishop Combe Sapey Common Newton West Hill Birley Aylestone Hill Brookfield Marden Staunton on Wye Upper Egleton Strangford Lea Pentre-Jack Sugwas Pool Middle Maes-coed Canon Bridge Linley Green Greenhill Hoarwithy Leys Hill Weston Beggard Aylton Fawley Chapel Old Forge Hatfield Marlbrook Nokelane Head Five Bridges Newton Bull's Hill Trelough Bishon Common Upper Maes-coed Amberley Walford Shelwick Green Wacton Munsley Brimfield Bearwood Llandinabo Brampton Bryan Meadow Green Little London Newlands Pen-allt Hildersley Stagbatch Letton Newton Lower Harpton Shucknall Cabal Munstone Whitton Cobhall Common Kimbolton Urishay Common Allensmore Wilson Wootton Bredwardine Nash Portway Moor Park Little Garway Weobley Even Pits Crozen Rodd Hurst Red Hill Trumpet Little Doward Clouds Stoke Edith Kerne Bridge Headbrook Claytons Tillington Pow Green Upper Welson Stapleton Portway Aston The Fording Old Gore Mansell Gamage Rotherwas Newtown Three Ashes Sarnesfield Hinton Birchend Crossway White Cross Little Brampton Treaddow Canon Pyon Almeley Wootton Cockyard Ryeford Lower Rabber Michaelchurch Escley Byton Hand Pudleston Wellington Marsh Pencraig Millhalf The Moors Bacton Woolhope Stocking Cophill Fownhope Moreton Jeffries Weston Burrington Coughton King's Pyon Durlow Common Wellington Stretford Bredward Wyson Sutton St Nicholas Coddington The Vauld Clehonger Huntington Streamford Hawkersland Cross Fine Street Byford Haven Rodd Newton Farm Pool Head Upper Breinton Beavan's Hill Cold Green Leinthall Earls Norton Canon Lea Line Westhide Wood End Whitney-on-Wye Blakemere Bowley Town Letton Munderfield Row Woonton Ash Stony Cross Moreton Grantsfield Coldharbour Llancloudy Mortimer's Cross Goose Pool Little Hill Franklands Gate Lower Hergest Nextend Baron's Cross Leysters Hyde Ash Eaton Bishop Vowchurch