Social Media Advertising in Ross-on-Wye

Get in touch

Social Media Marketing Agency

If you need help promoting your brand, service, or company through social media advertising, look no further than our specialist teams. They connect businesses with their target audiences through various social media channels.

In this day and age, most people use social media on a daily basis, and we believe that communicating through these diverse channels is a great way to reveal the “personality” of a business whilst also, importantly, driving sales. For this reason, social media advertising is one of the fastest-growing areas of the marketing mix, with new apps and new platforms appearing almost daily.

Here at PromoMEDIA, we believe social media advertising is a great way to communicate with both new and existing customers. Our specialist teams can manage your current accounts, advise on new ones, and produce creative adverts to reach out to new customers while keeping you in the minds of your existing friends or followers.

We are able to offer support and information on advertising through a variety of different platforms, which are the most suitable to your target market, whether this is Facebook, Instagram, Twitter, Snapchat or another.

If you require more details on the services we are able to provide contact us today.

Most campaigns require a minimum cost of £1500 to have a successful impact.

Contact Us

What is Social Media Advertising?

Social media advertising is a way of increasing a company's brand awareness, sales and orders by using adverts on popular social media platforms or by communicating with current followers through regular and interesting postings.

The great thing about this type of marketing is that you are able to target a specific audience by location, age and interests – meaning wastage is minimal. With this form of marketing, you really can be highly targeted and specific.

Popular channels to advertise on include Facebook, Twitter, Instagram, Youtube and LinkedIn, but there are many different options depending on who you are looking to target.

What Are Paid For Adverts?

Paid-for adverts will appear on a target market's newsfeed in the form of posts, videos and photos - you basically pay a set amount to gain more exposure.

You can also look at promoted or boosted posts. Furthermore, there are the options of capturing new “likes” and “followers”, driving clicks to your website, creating email lists and more, through targeted campaigns. All these options mean you can build new and also manage ongoing consumer relationships.

Retargeting also works very well, meaning that people near you (or who know of you) and have already looked at your products (or similar ones) can be tracked; this means that your advert will appear in the feeds of people who will have a strongly likely interest in what you are offering. 

This high level of targeting means that this form of online marketing is extremely cost-effective. 

Do Social Media Ads Work?

The simple answer is yes, providing you put the right product or service in front of the right people, at the right time.

Obviously, there is no point in trying to advertise something unsuitable, so it is important to do your research and get a clear understanding of your target market. If you are uncertain about who these may be, contact us and we can help carry out research or offer some professional advice.

The second most important thing when creating social campaigns is making sure your advert looks both professional and engaging, it needs to stand out from all the other information, comments and news appearing in newsfeeds – you don’t want to get lost or fade into the background. You need to be relevant, engaging and interesting. 

Can You Design Adverts?

Our designers at PromoMedia are able to create content for ad campaigns that draw an audience's attention and encourage interaction. Competitions or blogs also work well in driving engagement and interaction - after all social media to many is a fun outlet and not a sales platform.   

If you would like more information on this popular and growing form of marketing, please fill in our contact box today. 

Enquire Today

Social Media Advertising Cost

The costs for advertising on social media varies depending on a number of different factors but the true beauty is that budgets can be easily set and managed. 

Facebook, Twitter, Instagram, and the main other platforms, are not all owned by the same company. They also have different “reaches” and types of users, so the cost of their ads varies greatly. The main contributing factors to costs include: 

  • The social media platform you want to use

  • The Length of the campaign - basically how long you want it to run

  • The number of people you are trying to reach - whether you are trying to reach people in a small geographical location, or on a national or even international level. 

What Are The Main Benefits of Social Media Ads

There are many benefits to this form of marketing. One of the great things is that you can set "spend limits" on a daily, weekly or monthly basis, so there are never any nasty surprises. 

Another great benefit is that campaigns are continually optimised, so the longer they run often the more successful they become. This is obviously unlike most forms of advertising, for example, you can't change a static billboard when it is in place, or amend a radio or TV when it is being broadcast. 

Another benefit of social media advertising (and general online marketing including SEO and online search) is that most budgets can be catered for. This is why this form of advertising is carried out by most companies to some extent or other. 

Finally, with this form of marketing, if the campaign isn't working, you can pause or reduce spending, likewise, if it is, you can up the spending and target even more people. It's totally flexible. 

Which Social Channels are The Best For Marketing?

There is no set answer for this - as with any marketing medium it depends on what you are selling, however, we always advise that when selecting which social platforms to advertise on, put yourself in the mind of your customer. Think about what social media channels they are using, for example, LinkedIn appeals to professionals in their 30s and 40s, Twitter has a massive following with those in the 20 and 30s, Facebook is great for almost anyone. 

Don’t just think about the one that you personally use, that may not always be the most suitable and is a common mistake. 

Online Advertising Agency in Ross-on-Wye

In recent years there has been a huge rise in the use of social sites.

With this growing year on year and users based all over the world, it is important for businesses to consider advertising online (or at least having a strong online presence) and through these popular channels. Social is a great way of revealing "the personality" of a business. A website is great but it only really gives off factual information about what you have to offer. Social can incorporate a range of messages; some fun, some information as well as up to date to news and comments. 

At PromoMedia we keep up to date with all the latest trends in online and social marketing and we do this by working with online specialists based across the world; this we believe keeps our clients up to date and ahead of the game. Social and online is the fastest developing form of marketing - when you think about it, it didn't even exist 15 years ago!

Our specialists provide bespoke services to help you create engaging content, competitions, promotional offers and increase likes and followers from people both nationally, internationally and in your surrounding area - whatever you are looking, we can cater for. 

To find out what options would best suit you and your company get in touch.

Combination Marketing - Teaming Up With Other Forms of Advertising to Maximise Return

As with most form of advertising combination marketing works wonders; no effective advertising campaign can be run through one marketing medium. The beauty of social media is that it can complement any other kind of promotional platforms, speak to our media planning teams.

Recommended Platforms to Team With

if you want more info but we find that social works well with: 

  • Outdoor Advertising - highly-visible, outdoor ads reach a huge amount of people but they often don't have time to take in all the information if driving past a billboard on sitting on a train, but with interest stimulated they often look up a company or product later on - often finding these brands and companies via their social or website. 

  • TV ads - similar to outdoor, these ads can hit millions of people, however, a 30-second ad only carries a certain amount of information, so a potential customer will undoubtedly come looking for more information online - make sure you are there. 

  • Radio - often listened to when driving, at work or generally busy, consumers again come back when they more time to absorb information. 

Contact us for more information on any traditional form of advertising.

How to Advertise on Social Media

As with any forms of marketing, we take a few simple steps before moving forward with your campaign:  

  1. Identify your target audience - Who are they? Where do they live? How old are they? What are their hobbies? Put yourself in their shoes. 

  2. Research which social media platforms your audience uses the most - this will be determined when you have identified a strong target audience. 

  3. Decide which is the best way to reach them – posts, adverts, “Likes”, competitions, offers etc. What do they like? How do they typically interact with social posts etc?

  4. Suggest a budget - you can set one or we can suggest. This will all boil down to how many people you are looking to reach, the time scale and your general aims and ambitions. 

  5. We launch the campaign - off we go! We will launch and continually review to make sure that it is performing, keeping in contact with you, let you know how it is going, and tweaking aspects if necessary. 

Our experts are always happy to help, so if you have any questions or queries please get in contact, one of our friendly team will provide more information on the services we offer to and how to make this work for your company.

Frequently Asked Questions

  1. "How social media is used in advertising?" It is used as a stand-alone marketing option but more often than not, in conjunction with more traditional advertising options, such as outdoor, radio and TV. It is a great way to talk to new and existing customers as well as revealing the personality behind a brand, company or product. 

  2. "What type of advertising is social media?" It would technically fall under online advertising, however, with so many platforms to choose from it has now become its own stand-alone form of advertising. 

  3. "How effective is social media advertising?" Very, as it can be incredibly targetted - you can target gender, age, location and interests. This works for both advertiser and consumer; it means the consumer is being served ads that are relevant and of interest, this, in turn, means that the brand or product is also more likely to see a return on their investment, 

  4. "How much does it cost to advertise on social media?" There is no set price. The beauty of this form of marketing is that costs can be set and capped easily, for this reason, you will find it used by most companies, as either a primary marketing tool or in support of other forms of advertising.

  5. We have been running our social media advertising strategy in-house for a few years but we would like to work with a new company to advise us on which social networks we should be on and a new and fresh overall social media advertising approach, can you help?” Yes, we can, we are happy to offer advice on which social networks may be appropriate for you as well as looking at an overall advertising strategy to include social ads. Get in contact and leave your email address and phone number and we’ll be in touch.

  6. We have the odd Facebook ad running from time to time but we are looking to do a major social push as we launch a new product, we are doing outdoor ads and some radio, but are thinking of social ads to back this up social ads, is there a minimum spend. Can you also run video ads through Facebook ads?” If you are doing other forms of ads it is definitely worthwhile backing these up with social ads, this makes it easier for potential customers to find you. Also, you can promote video ads through Facebook, you can do these as boost or web-clicks, but we can discuss these options with you.

Summary

If you are looking for help with your social media advertising strategy contact us today, we can manage all kinds of social media ads and paid social, ranging from Facebook ads, Snapchat ads, stand-out Twitter ads, video ads for more. We will put together bespoke and targeted advertising campaigns on any social network you require that so that paid for ad campaign delivers both increased awareness and a fantastic return on investment.

Contact Us

If social media marketing and advertising are of interest to you contact us today via the enquiry form and we will get back as soon as possible with more information and FREE quotes.

We look forward to hearing from you!

Topics covered: social media advertising in Ross-on-Wye, social advertising in HR9 5.

We cover Ross-on-Wye (Herefordshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for social media advertising
Woonton Edwyn Ralph Moorend Cross Mortimer's Cross The Knapp Even Pits Byton Hand The Wymm Kivernoll Brampton Bryan Beggars Ash Clehonger Eyton Stoke Edith Lower Hardwick Stockingfield Upton Bishop Upper Colwall Hardwicke Vowchurch Brinsop Acton Beauchamp Stowfield Ashley Moor Lawton Stretford Larport Kingstone Golder Field Kingswood Fawley Chapel Allensmore Three Crosses Eaton Bishop Tarrington Little London Lea Pool Head Huntington Wood End The Moors Loxter Dorstone Kerry's Gate Moreton Belmont Bycross Eign Hill Leysters Pole Bredwardine Sutton St Michael Westfields Grittlesend Red Rail High Lane Wootton The Bage Burcher Priory Wood Broomy Hill Headland Fromes Hill Kington Hendre Sunset Coldharbour Hope's Rough Linton Hill Clock Mills Holmer King's Caple Bridstow Marstow / Llanmartin Bicton Wyson Meadow Green Callow Bringsty Common Park Gate Prior's Frome Newton Colwall Stone Castle Frome Wofferwood Common Sallys Humber Newtown Michaelchurch Abbey Dore Burley Gate Cobnash Shirl Heath Trewen Donnington Much Cowarne Knapton Green Pudleston Stapleton Bleak Acre Weobley Stoke Lane Cusop Tupsley Weston under Penyard Lower Town Upcott Llangrove Bredward Alder's End Bobblestock Hom Green Pixley Stony Cross Lower Harpton Newton Sutton Lakes Garway Willersley Storridge Altbough Whyle Little Doward Birtley Brilley Stretford Hyde Ash Penrhos Tedstone Wafer Little Hereford Scotland Bank Greenhill Sellack Boat Upton Crews Swainshill Claytons Goose Pool Common Hill Yarkhill Little Gorsley Cold Green Lea Line Walterstone Birley Waller's Green Catley Southfield Wylde Dorstone Burmarsh Headbrook Michaelchurch Escley Nextend Stocking Staunton on Arrow Portway Bearwood Crow Hill Bishopstone Nash Coxall The Fording Cabal Hales Wood Old Gore Dulas Green Lane Bromyard Upper Lyde Whitbourne Netherton Bredenbury Penguithal Stoke Lacy Woolhope Cockshoot Beavan's Hill Foy Credenhill Flaggoners Green Isle of Rhea Leintwardine Hinton White Rocks Stowe Callowside Winnal Pipe and Lyde Stansbatch Dinedor Bishon Common Lower Bullingham Docklow Hales Bank Brampton Abbotts Grendon Green Hunderton Madley Lower Buckenhill West Lydiatt Sapey Common Woonton Upper Lye Elton's Marsh Aymestrey Brinkley Hill Crick's Green Nunnington Wynds Point Stoke Cross Ebnall Kentchurch Bridge Sollers Haven Flintsham Middleton on the Hill Munstone Hole-in-the Wall Westhope Holywell Lower Lye Staunton on Wye Todding Upper Kinsham Ruxton Clifford Great Brampton Swinmore Common Coddington Collington Shawl Little Marcle Five Bridges Sollers Dilwyn Winnal Common Brinsop Common Welsh Newton Common Lower Kinsham Llanrothal Panks Bridge Little Hill Newton Dormington Brockhampton Bacton Old Wharf Archenfield Buckton Wormbridge Cholstrey Dinedor Camp Archenfield Halmond's Frome Dilwyn Yazor Pen-y-Park Bull's Hill Streamford Poolpardon Luntley Snodhill Hillhampton Leinthall Earls Marston Stannett Maund Bryan Biddlestone St Margarets Pencombe Orleton Wormbridge Common Preston on Wye Weston Beggard Newtown Stretton Grandison Aston Crews Thornbury Ruckhall Adforton Broadway Lands Lower Todding Goodrich Cross Hill Hole Little Merthyr Bodenham Woonton Ash Kingstone Stanley Hill Brimfield Ladyridge Pipe Aston Aylestone Hill Kinnersley St Weonards Whitney-on-Wye Upper Hamnish Newton Farm Monmarsh Putley Much Dewchurch Llangarron Tretire Woolhope Birchall Lower Green Cross Llyde The Cleaver Lower Breinton Kilpeck Walterstone Common Monkland Ashfield Tillington Common Falcon Rodd Elmdale Holme Marsh Huntington Ledicot Upper Hardwick Marden Upper Hill Bellamore Garway Hill Canon Frome White Stone Bodenham Bank Much Birch Broadmoor Common Merbach Upper Broxwood Moorcot Fine Street Ridge Hill Waterloo Westbrook Cockyard Turkey Tump Wellington Bradnor Green Cophill Sugwas Pool Richards Castle Leinthall Starkes Auberrow Whitchurch Weirend Upper Buckenhill Mansel Lacy Clencher's Mill Bowley Stockton Pencraig Broad Green Carey Westmoor Woodbrook Crocker's Ash Trolway Yatton Chickward Putson Kenchester Merrivale Aconbury Burghill Eau Withington Overross Dukes Letton Old Country Stretton Sugwas Hartleton Walford The Leys The Hundred Enmore Field Red Hill Ashton Titley Netherton Calver Hill Aston Ingham Millhalf Bosbury Venn's Green Harewood End Sutton Marsh The Marsh Lower Burton Ruxton Green Lugwardine Sapey Bridge Combe Moor Sollers Hope Brookfield Brelston Green Moreton on Lugg Stony Cross Barrelhill Green Mathon Hampton Bishop Ryelands Becknell Lower Maes-coed Stoneyard Green Brockmanton Ewyas Harold Tudorville Moreton Jeffries Llanrosser Sellack Leys Hill Peterstow Shucknall The Weaven Meer Common Weston Deerfold Moorhampton Rushall Shenmore Putley Common Wilton Cobhall Common Upper Breinton Haven Ballingham Upper Town Lower Wootton Green Crize Pentre-Jack Norton Wood Much Marcle Byford Nutfield Greytree Little Common Lower Southfield Upper Marston Portfields Limebrook Brimfieldcross Ledgemoor Eaton The Vauld Grendon Bishop Whitechurch Maund Linley Green Byton Bush Bank Lower Welson Vowchurch Common Crossway Lewis Wych Gilfach Hoarwithy Litmarsh White Cross Mordiford Tedstone Delamere Ross-on-Wye Howle Hill Upper Egleton Twyford Common Bowley Town Wilson Hopley's Green Bircher Trereece Letton Withington Marsh Tidnor Fromington Eardisley King's Thorn Kynaston Lucton Putley Green Kinton Lyne Down Pikestye Little Dewchurch West Town Upperton Pict's Cross Newtown Burrington Lower Grove Common Clodock Newton Ullingswick Craswall Preston Marsh Pontrilas Middleton Middle Maes-coed Moor Park Bradlow Yarpole Parkway Holme Lacy Crizeley Chance's Pitch Cornett Kingsland Barton Court Cradley Byford Common Marlow Whitton Knill Newman's Place Lingen Little Cowarne Arrow Green Upper Maes-coed Comberton Nupton Durlow Common Moccas Aylton Grafton Ivington Orcop Hill Pen-allt Yarsop Brobury Stagbatch Acton Green Crowmoor Checkley Almeley Wootton Tyberton Ryeford Orcop Pembridge Lower Broxwood Bolstone Brierley Blackmarstone Munderfield Row Evendine Poolmill Pencoyd Hagley Jug's Green Orleton Common Moorfields Little Birch Ballsgate Common Llanwarne Horseway Head New Town Monnington on Wye Portway Rotherwas Broad Oak Eardisland Upper Dormington Floodgates West Hill Downton on the Rock Wigmore Little Brampton Eastnor Canon Pyon Foxley Aulden Munsley Green Thruxton How Caple St Owen's Cross Tumpy Lakes Colwall Luston Lower Hergest Stony Cross Pontshill Mansell Gamage Wetmore Amberley Perton Almeley Bartonsham Wolferlow Rodd Hurst Risbury Symonds Yat West Weobley Marsh Glewstone Brick End Bromsash Bringewood Forge Aston Hill Gate Pen-pwll-sond Llancloudy Stretford Court Sandyway Fiddler's Green Lower Bearwood Lyde Cross Brilley Mountain Winter's Cross Munderfield Stocks Dodmarsh Turnastone Hope under Dinmore Portway Lower Egleton Canon Bridge Howton Bagwyllydiart Wynn's Green Crozen Wormelow Tump The Riddle Logaston Kingsfield Shutton Westhide Didley The Parks Uphampton Sarnesfield Bowley Lane Bishops Frome Ganarew Crossway Welsh Newton Ford Adley Moor Ridgeway Cross Marlas Munsley Covender Marlbrook Hildersley Kimbolton Three Ashes Rowland's Green New Street Fownhope Longtown Lyonshall Preston Wynne Newlands Ledbury Elms Green The Heath Upper Grove Common Wellington Heath Lower Rabber Bromyard Downs Veldo Ocle Pychard Steen's Bridge Common Bach Blakemere Widemarsh Dinedor Cross Hill-field Batchfields Bartestree Mahollam Tillington Gorsley Common Phocle Green Walford Bullinghope Newton Norton Canon Marston Pontshill Marsh Leominster Grantsfield Lugg Green Hill of Eaton Upper Sapey Colwall Green Westfield Hereford Hegdon Hill Ballingham Hill Strangford Hurstley Shelwick Green Wellington Marsh Sutton St Nicholas Stanford Bishop Monkhide Hamnish Clifford Great Doward Urdimarsh Clouds Trelough Goodrich The Forge Wharton Crumpton Hill Urishay Common Portway Welshman's Lane Nokelane Head Evesbatch Welsh Bicknor Ailscroft Hope Mansell King's Acre Wormsley Norbridge Ashperton Woods Eaves Callow Marsh King's Pyon Easthampton College Hill Buckcastle Hill Ryelands Kymin Staplow Upper Wellington Rudhall Wacton Ongar Street Llanveynoe Parkway Symonds Yat Upper Hergest Baron's Cross The Broad Little Garway Old Forge Walker's Green Rhydspence Llandinabo Leysters Saffron's Cross Tarrington Common Wayend Street Perrystone Hill Baysham Field's Place Upper Welson Ludstock Breinton Common Hatfield Elton Coughton Shelwick Pow Green Treaddow Birchend Franklands Gate Eastwood Cock Gate Peterchurch Edvin Loach Totnor Rowlestone Hungerstone Ham Green Upper Wootton Combe Linton Lulham Hawkersland Cross Felton Little Tarrington Kerne Bridge Bailey Lane End Winforton Shobdon Stoke Prior Withington Rushock Bodenham Moor Dancing Green Trumpet