Social Media Advertising in Southend

Get in touch

Social Media Marketing Agency

If you need help promoting your brand, service, or company through social media advertising, look no further than our specialist teams. They connect businesses with their target audiences through various social media channels.

In this day and age, most people use social media on a daily basis, and we believe that communicating through these diverse channels is a great way to reveal the “personality” of a business whilst also, importantly, driving sales. For this reason, social media advertising is one of the fastest-growing areas of the marketing mix, with new apps and new platforms appearing almost daily.

Here at PromoMEDIA, we believe social media advertising is a great way to communicate with both new and existing customers. Our specialist teams can manage your current accounts, advise on new ones, and produce creative adverts to reach out to new customers while keeping you in the minds of your existing friends or followers.

We are able to offer support and information on advertising through a variety of different platforms, which are the most suitable to your target market, whether this is Facebook, Instagram, Twitter, Snapchat or another.

If you require more details on the services we are able to provide contact us today.

Most campaigns require a minimum cost of £1500 to have a successful impact.

Contact Us

What is Social Media Advertising?

Social media advertising is a way of increasing a company's brand awareness, sales and orders by using adverts on popular social media platforms or by communicating with current followers through regular and interesting postings.

The great thing about this type of marketing is that you are able to target a specific audience by location, age and interests – meaning wastage is minimal. With this form of marketing, you really can be highly targeted and specific.

Popular channels to advertise on include Facebook, Twitter, Instagram, Youtube and LinkedIn, but there are many different options depending on who you are looking to target.

What Are Paid For Adverts?

Paid-for adverts will appear on a target market's newsfeed in the form of posts, videos and photos - you basically pay a set amount to gain more exposure.

You can also look at promoted or boosted posts. Furthermore, there are the options of capturing new “likes” and “followers”, driving clicks to your website, creating email lists and more, through targeted campaigns. All these options mean you can build new and also manage ongoing consumer relationships.

Retargeting also works very well, meaning that people near you (or who know of you) and have already looked at your products (or similar ones) can be tracked; this means that your advert will appear in the feeds of people who will have a strongly likely interest in what you are offering. 

This high level of targeting means that this form of online marketing is extremely cost-effective. 

Do Social Media Ads Work?

The simple answer is yes, providing you put the right product or service in front of the right people, at the right time.

Obviously, there is no point in trying to advertise something unsuitable, so it is important to do your research and get a clear understanding of your target market. If you are uncertain about who these may be, contact us and we can help carry out research or offer some professional advice.

The second most important thing when creating social campaigns is making sure your advert looks both professional and engaging, it needs to stand out from all the other information, comments and news appearing in newsfeeds – you don’t want to get lost or fade into the background. You need to be relevant, engaging and interesting. 

Can You Design Adverts?

Our designers at PromoMedia are able to create content for ad campaigns that draw an audience's attention and encourage interaction. Competitions or blogs also work well in driving engagement and interaction - after all social media to many is a fun outlet and not a sales platform.   

If you would like more information on this popular and growing form of marketing, please fill in our contact box today. 

Enquire Today

Social Media Advertising Cost

The costs for advertising on social media varies depending on a number of different factors but the true beauty is that budgets can be easily set and managed. 

Facebook, Twitter, Instagram, and the main other platforms, are not all owned by the same company. They also have different “reaches” and types of users, so the cost of their ads varies greatly. The main contributing factors to costs include: 

  • The social media platform you want to use

  • The Length of the campaign - basically how long you want it to run

  • The number of people you are trying to reach - whether you are trying to reach people in a small geographical location, or on a national or even international level. 

What Are The Main Benefits of Social Media Ads

There are many benefits to this form of marketing. One of the great things is that you can set "spend limits" on a daily, weekly or monthly basis, so there are never any nasty surprises. 

Another great benefit is that campaigns are continually optimised, so the longer they run often the more successful they become. This is obviously unlike most forms of advertising, for example, you can't change a static billboard when it is in place, or amend a radio or TV when it is being broadcast. 

Another benefit of social media advertising (and general online marketing including SEO and online search) is that most budgets can be catered for. This is why this form of advertising is carried out by most companies to some extent or other. 

Finally, with this form of marketing, if the campaign isn't working, you can pause or reduce spending, likewise, if it is, you can up the spending and target even more people. It's totally flexible. 

Which Social Channels are The Best For Marketing?

There is no set answer for this - as with any marketing medium it depends on what you are selling, however, we always advise that when selecting which social platforms to advertise on, put yourself in the mind of your customer. Think about what social media channels they are using, for example, LinkedIn appeals to professionals in their 30s and 40s, Twitter has a massive following with those in the 20 and 30s, Facebook is great for almost anyone. 

Don’t just think about the one that you personally use, that may not always be the most suitable and is a common mistake. 

Online Advertising Agency in Southend

In recent years there has been a huge rise in the use of social sites.

With this growing year on year and users based all over the world, it is important for businesses to consider advertising online (or at least having a strong online presence) and through these popular channels. Social is a great way of revealing "the personality" of a business. A website is great but it only really gives off factual information about what you have to offer. Social can incorporate a range of messages; some fun, some information as well as up to date to news and comments. 

At PromoMedia we keep up to date with all the latest trends in online and social marketing and we do this by working with online specialists based across the world; this we believe keeps our clients up to date and ahead of the game. Social and online is the fastest developing form of marketing - when you think about it, it didn't even exist 15 years ago!

Our specialists provide bespoke services to help you create engaging content, competitions, promotional offers and increase likes and followers from people both nationally, internationally and in your surrounding area - whatever you are looking, we can cater for. 

To find out what options would best suit you and your company get in touch.

Combination Marketing - Teaming Up With Other Forms of Advertising to Maximise Return

As with most form of advertising combination marketing works wonders; no effective advertising campaign can be run through one marketing medium. The beauty of social media is that it can complement any other kind of promotional platforms, speak to our media planning teams.

Recommended Platforms to Team With

if you want more info but we find that social works well with: 

  • Outdoor Advertising - highly-visible, outdoor ads reach a huge amount of people but they often don't have time to take in all the information if driving past a billboard on sitting on a train, but with interest stimulated they often look up a company or product later on - often finding these brands and companies via their social or website. 

  • TV ads - similar to outdoor, these ads can hit millions of people, however, a 30-second ad only carries a certain amount of information, so a potential customer will undoubtedly come looking for more information online - make sure you are there. 

  • Radio - often listened to when driving, at work or generally busy, consumers again come back when they more time to absorb information. 

Contact us for more information on any traditional form of advertising.

How to Advertise on Social Media

As with any forms of marketing, we take a few simple steps before moving forward with your campaign:  

  1. Identify your target audience - Who are they? Where do they live? How old are they? What are their hobbies? Put yourself in their shoes. 

  2. Research which social media platforms your audience uses the most - this will be determined when you have identified a strong target audience. 

  3. Decide which is the best way to reach them – posts, adverts, “Likes”, competitions, offers etc. What do they like? How do they typically interact with social posts etc?

  4. Suggest a budget - you can set one or we can suggest. This will all boil down to how many people you are looking to reach, the time scale and your general aims and ambitions. 

  5. We launch the campaign - off we go! We will launch and continually review to make sure that it is performing, keeping in contact with you, let you know how it is going, and tweaking aspects if necessary. 

Our experts are always happy to help, so if you have any questions or queries please get in contact, one of our friendly team will provide more information on the services we offer to and how to make this work for your company.

Frequently Asked Questions

  1. "How social media is used in advertising?" It is used as a stand-alone marketing option but more often than not, in conjunction with more traditional advertising options, such as outdoor, radio and TV. It is a great way to talk to new and existing customers as well as revealing the personality behind a brand, company or product. 

  2. "What type of advertising is social media?" It would technically fall under online advertising, however, with so many platforms to choose from it has now become its own stand-alone form of advertising. 

  3. "How effective is social media advertising?" Very, as it can be incredibly targetted - you can target gender, age, location and interests. This works for both advertiser and consumer; it means the consumer is being served ads that are relevant and of interest, this, in turn, means that the brand or product is also more likely to see a return on their investment, 

  4. "How much does it cost to advertise on social media?" There is no set price. The beauty of this form of marketing is that costs can be set and capped easily, for this reason, you will find it used by most companies, as either a primary marketing tool or in support of other forms of advertising.

  5. We have been running our social media advertising strategy in-house for a few years but we would like to work with a new company to advise us on which social networks we should be on and a new and fresh overall social media advertising approach, can you help?” Yes, we can, we are happy to offer advice on which social networks may be appropriate for you as well as looking at an overall advertising strategy to include social ads. Get in contact and leave your email address and phone number and we’ll be in touch.

  6. We have the odd Facebook ad running from time to time but we are looking to do a major social push as we launch a new product, we are doing outdoor ads and some radio, but are thinking of social ads to back this up social ads, is there a minimum spend. Can you also run video ads through Facebook ads?” If you are doing other forms of ads it is definitely worthwhile backing these up with social ads, this makes it easier for potential customers to find you. Also, you can promote video ads through Facebook, you can do these as boost or web-clicks, but we can discuss these options with you.

Summary

If you are looking for help with your social media advertising strategy contact us today, we can manage all kinds of social media ads and paid social, ranging from Facebook ads, Snapchat ads, stand-out Twitter ads, video ads for more. We will put together bespoke and targeted advertising campaigns on any social network you require that so that paid for ad campaign delivers both increased awareness and a fantastic return on investment.

Contact Us

If social media marketing and advertising are of interest to you contact us today via the enquiry form and we will get back as soon as possible with more information and FREE quotes.

We look forward to hearing from you!

Topics covered: social media advertising in Southend, social advertising in BR1 5.

We cover Southend (London)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for social media advertising
Anerley Surrey Quays Gants Hill Hook Sanderstead The Mews St Giles St John's Wood Kenton Chelsfield Tottenham Hale Brent Park Kilburn Plumstead Common Hampstead Garden Suburb West Green Crofton Ducks Island Ealing Earlsfield Coldharbour St Helier North Hillingdon Southfields King's Cross Mile End Burnt Oak Coldblow Cranbrook Woodside Clapham St Pancras Shacklewell Cowley Addington Lea Bridge Chinbrook Motspur Park St Mary Cray Spitalfields Freezy Water Maida Vale Clapham Junction Pinner Green Upper Shirley Maitland Park Southbury Albany Park Russell Hill Nine Elms North Ockendon Regent's Park West Barnes Seven Kings West Acton South Acton Hampton Silvertown The Burroughs Arpley Square Honor Oak Park Wandsworth Common Upminster Lower Belvedere Kidbrooke Norwood New Town Wennington Hounslow Heath Cambridge Heath Gospel Oak Harrow on the Hill Marylebone Welling Kevingtown South Hornchurch Crooked Billet Dulwich Village Richmond Hounslow Petts Wood Well Hall Coney Hall West Ham Upper Elmers End Blackfriars Gunnersbury Vauxhall Green Street Green Forty Hill Sands End Malden Rushett Southend Clayhall Walworth Angel Aldwych Whitton Derry Downs Roxeth Wembley Park Westbourne Green New Addington North Cheam St James's Little Britain Chalk Farm New Beckenham Botany Bay Hanworth Upper Holloway Millbank Bethnal Green Corbets Tey Hammersmith North Cray Downe Somers Town Wandsworth Woodlands Welsh Harp Preston Selsdon Hounslow West West Ealing Abbey Wood Sutton Emerson Park Lamorbey Risley Close Barnes Ponders End Dulwich Feltham Tottenham Green Catford Hyde Park Corner Bromley Common Dalston Chislehurst Belgravia North Acton Kenley Poynders Parade Shirley Barnet Gate Cyprus Staples Corner Friday Hill Hayes Erith Bopeep Barnehurst South Hampstead Hackney Marsh Cann Hall Noak Hill Rainham Blackheath Park Shooters Hill Waddon Acton North Hyde Stratford Marsh Paddington Stratford New Town Hendon Battersea Nunhead Bermondsey Becontree Heath Grove Park Harold Hill Colham Green Upper Belvedere Hayes Lower Clapton Enfield Wash South Norwood Morden Park South Harefield Old Ford Stonebridge Chadwell Heath Lessness Heath Crofton Park Shepherd's Bush East Finchley Soho Mitcham Ruislip Gardens Ramsden Harlington Dudden Hill Sudbury Sidcup Kennington Beddington Wood Green South Ruislip Barnes Cray Repton Park Bulls Cross Copse Hill Cole Park South Beddington Holland Park New Southgate Arnos Grove Alexandra Park Brockwell Park Ickenham Highgate Hackney Rowley Green Enfield Highway Brimsdown Stratford North End West Drayton Goodmayes Wormwood Scrubs Colyers Hampton Hill Tottenham Tooting Summerstown Canning Town North Southwark Carshalton on the Hill Blackfen Eltham Downham Putney Elmstead Crayford Cricklewood Osidge Ruislip Common Plumstead Oakwood Havering-atte-Bower Enfield Town Fairlawn Cottage Limehouse Hayes End Bow Common South Tottenham Longford West Norwood North Harrow Norwood Green Neasden Streatham Park Hacton East Barnet Cranley Gardens Stroud Green Mayfair Harold Park Colindale Maypole Belmont Ruislip Manor Lower Morden Haggerston Coulsdon Newington Southborough Pratt's Bottom West Ruislip Frognal Castelnau New Eltham Keston Mark North End Middle Park Central Parade Osterley Snaresbrook Brixton Elm Park Ladywell Grove Park Redbridge Deptford Temple Mills North Sheen Chessington Thornton Heath Harefield North Feltham Northumberland Heath Fulham St Luke's Denham Newyears Green Upper Norwood Carshalton Beeches Blendon Upton Barking Riverside Bowes Park Roehampton Whetstone Merton Isle of Dogs Bostall Woods Romford Streatham Hill Aldborough Hatch Orpington Hadley Wood Lower Place London Harefield Grove Chingford Hatch Knightsbridge Tokyngton Willesden Green Bow Isleworth Luxted Cheam Longlands Bayswater Worcester Park Beckenham Lisson Grove Ham Bedford Park Clock House Arkley Canons Park The Hale Tooting Graveney Leyton Marshes Coalmakers Wharf Lower Holloway Broom Hill Upper Clapton Chase Cross Woodford Green West Hendon Strawberry Hill Putney Vale Upper Ruxley Dollis Hill Golders Green Plaistow Brownswood Park Colney Hatch Elstree Park Manor House Camden Town Pentonville Tufnell Park Millwall Bush Hill Park Stepney Old Malden Little Heath South Woodford Strand Little Woodcote Streatham Vale Hockenden Willesden Cubitt Town Bloomsbury Leyton West Brompton Chislehurst West Shoreditch Kingston upon Thames Walthamstow Forest Charlton Norbiton Leaves Green Berrylands Chipping Barnet The Wrythe Kew Upper Edmonton Highams Park Woodford Bridge West Kilburn Bandonhill Holloway Spring Park Eden Park Rise Park Furzedown Hampstead Dormer's Wells Hale End Gallows Corner Crystal Palace Notting Hill Hainault Woodcote Green Palmers Green Forest Gate Hampton Court World's End Wanstead Flats Rayners Lane North Woolwich Hillingdon Heath East Ham Bromley Northolt Bushey Mead Unity Place Twickenham St Paul's Cray Lesnes Abbey Poverest Woolwich Enfield Island Village Pinnerwood Park Leamouth Hackbridge Wembley Carshalton Kingston Hill New Charlton Bexleyheath Totteridge Acton Green Hoxton Tower Hill Wallington Square Streatham Gidea Park Penge Cranford Purley Highlands Village Old Oak Common Brentford Heston Kensal Town Mortlake Foots Cray Locksbottom Barnsbury West Kensington White City Clerkenwell St Johns Harrow Rushmore Hill Winchmore Hill Whitehall South Harrow Greenhill Bullsmoor Brook Green Docklands Bounds Green East Dulwich Petersham Belsize Park Turnpike Lane Raynes Park Perivale Queensbury Uxbridge East Bedfont Little Venice Hackney Wick Selhurst Queen's Park Seething Wells Cranham Oakleigh Park Newbury Park East Wickham Bexley St John's Bostall Heath Harmondsworth Fortis Green Teddington Lower Feltham Eel Pie Island Chingford Holborn Farringdon West Dulwich Barking Wharf Square Alderwood Terrace Holders Hill Brockley Barbican Mottingham South Street Mill Hill Hillingdon Surbiton Forest Hill Wimbledon Wallington Southborough Avery Hill Tower Gardens Vale of Health Hampstead Heath Aperfield Crouch End Plaistow Forestdale Coldfall Bell Green Lewisham Dartmouth Park Collier's Wood Herne Hill Single Street Ruxley Beddington Corner West Hackney Addiscombe Church End Barking Sydenham Lambeth Bellingham Ratcliff Wimbledon Park Grahame Park New Malden Homerton De Beauvoir Town Bromley Park Hornsey Vale Mill Meads Stamford Hill Loxford Parliament Hill West Hampstead Wapping The Borough Finsbury Park Farnborough St George in the East Uxbridge Moor Maze Hill Shadwell Croydon East Acton Gipsy Hill Edgware Hitchin Square Camberwell Clapton Park Edmonton Temple Fortune Temple Frank Whipple Estate Sundridge Monks Orchard Yiewsley New Barnet Knight's Hill Woodford Wells Blackheath Fitzrovia Victoria Stoke Newington Belmont Berry's Green Upper Walthamstow Leytonstone Belvedere Coombe Kentish Town Maryland Northwood West Wickham Kingsland Strand on the Green Upper Tooting Woodside Park Custom House South Wimbledon Shortlands Northwood Hills Southwark Sydenham Hill Chase Village Upton Park Bromley Whitechapel Kensal Green Dagenham Parsons Green West Thamesmead Thamesmead Roundshaw Westminster Aldersbrook Brompton Peckham Ruislip Kingston Vale Tooting Bec Tavern Quay Riddlesdown Old Bexley Archway Hornchurch Clapham Park Hatton Enfield Lock Stockwell Tulse Hill Friern Barnet Biggin Hill Hanwell Lee Aldgate Barnet New Cross Gate Church End Childs Hill Rosehill Brondesbury Park Blackwall Globe Town Southgate Hackney Central Cowley Peachey Poplar Primrose Hill Chiswick Covent Garden Trinity Buoy Wharf Honor Oak Foxbury Headstone Brondesbury South Bromley Noel Park Bankside Little Stanmore Walthamstow Horns Green Kingsbury Fullwell Cross Wealdstone Crossness Earl's Court East Sheen Chelsea Elmers End Cudham Higham Hill Nash Horn Park Hornsey Union Mews Crews Hill Rotherhithe Crook Log Swiss Cottage Harrow Weald Royal Arsenal West Little Ilford Manor Park St Margarets Stanmore Woodcote Beckton Clapham Common Chingford Green Plashet Ilford Slade Green Castle Green Marks Gate Seven Sisters Pimlico Hatch End Oval Lower Edmonton The Hyde Park Royal South Kensington Craven Walk Canonbury North Greenwich South Croydon Wallend Cockfosters Hill End Eastcote Village Putney Heath West Heath Morden Park Langley Balham Hadley Benhilton Kensington Bickley Keston Underhill New Cross Finsbury Islington Blackheath Royal Standard Festubert Place Monken Hadley Chinatown Harlesden Cowley Peachy Greenford Walham Green Denmark Hill Chelsfield Tolworth Upminster Bridge Harringay Southall Highwood Hill Merton Park Wimbledon Common Hither Green Canary Wharf Old Coulsdon Finchley Wandle Park Walthamstow Village Rush Green Lampton Yeading Greenwich Falconwood Brunswick Park Collier Row Norbury Eastcote Pinner South Hackney Elephant and Castle Hampton Wick Brentford End Spring Grove Broad Green Brent Cross Muswell Hill Westcombe Park North Kensington Tooting Bec Common Ardleigh Green Highbury Becontree Creekmouth Barkingside Edgware Bury Hazelwood Sipson Wanstead Cottenham Park Kensal Rise Enfield South Lambeth Alperton North Wembley Lower Sydenham Widmore Fairlop Goddington Grange Park West Harrow Harold Wood Charing Cross Hayes Town Upper Sydenham Hallsville Quarter College Park Fulwell North Finchley Farthing Street Woodford