Social Media Advertising in Westminster

Get in touch

Social Media Marketing Agency

If you need help promoting your brand, service, or company through social media advertising, look no further than our specialist teams. They connect businesses with their target audiences through various social media channels.

In this day and age, most people use social media on a daily basis, and we believe that communicating through these diverse channels is a great way to reveal the “personality” of a business whilst also, importantly, driving sales. For this reason, social media advertising is one of the fastest-growing areas of the marketing mix, with new apps and new platforms appearing almost daily.

Here at PromoMEDIA, we believe social media advertising is a great way to communicate with both new and existing customers. Our specialist teams can manage your current accounts, advise on new ones, and produce creative adverts to reach out to new customers while keeping you in the minds of your existing friends or followers.

We are able to offer support and information on advertising through a variety of different platforms, which are the most suitable to your target market, whether this is Facebook, Instagram, Twitter, Snapchat or another.

If you require more details on the services we are able to provide contact us today.

Most campaigns require a minimum cost of £1500 to have a successful impact.

Contact Us

What is Social Media Advertising?

Social media advertising is a way of increasing a company's brand awareness, sales and orders by using adverts on popular social media platforms or by communicating with current followers through regular and interesting postings.

The great thing about this type of marketing is that you are able to target a specific audience by location, age and interests – meaning wastage is minimal. With this form of marketing, you really can be highly targeted and specific.

Popular channels to advertise on include Facebook, Twitter, Instagram, Youtube and LinkedIn, but there are many different options depending on who you are looking to target.

What Are Paid For Adverts?

Paid-for adverts will appear on a target market's newsfeed in the form of posts, videos and photos - you basically pay a set amount to gain more exposure.

You can also look at promoted or boosted posts. Furthermore, there are the options of capturing new “likes” and “followers”, driving clicks to your website, creating email lists and more, through targeted campaigns. All these options mean you can build new and also manage ongoing consumer relationships.

Retargeting also works very well, meaning that people near you (or who know of you) and have already looked at your products (or similar ones) can be tracked; this means that your advert will appear in the feeds of people who will have a strongly likely interest in what you are offering. 

This high level of targeting means that this form of online marketing is extremely cost-effective. 

Do Social Media Ads Work?

The simple answer is yes, providing you put the right product or service in front of the right people, at the right time.

Obviously, there is no point in trying to advertise something unsuitable, so it is important to do your research and get a clear understanding of your target market. If you are uncertain about who these may be, contact us and we can help carry out research or offer some professional advice.

The second most important thing when creating social campaigns is making sure your advert looks both professional and engaging, it needs to stand out from all the other information, comments and news appearing in newsfeeds – you don’t want to get lost or fade into the background. You need to be relevant, engaging and interesting. 

Can You Design Adverts?

Our designers at PromoMedia are able to create content for ad campaigns that draw an audience's attention and encourage interaction. Competitions or blogs also work well in driving engagement and interaction - after all social media to many is a fun outlet and not a sales platform.   

If you would like more information on this popular and growing form of marketing, please fill in our contact box today. 

Enquire Today

Social Media Advertising Cost

The costs for advertising on social media varies depending on a number of different factors but the true beauty is that budgets can be easily set and managed. 

Facebook, Twitter, Instagram, and the main other platforms, are not all owned by the same company. They also have different “reaches” and types of users, so the cost of their ads varies greatly. The main contributing factors to costs include: 

  • The social media platform you want to use

  • The Length of the campaign - basically how long you want it to run

  • The number of people you are trying to reach - whether you are trying to reach people in a small geographical location, or on a national or even international level. 

What Are The Main Benefits of Social Media Ads

There are many benefits to this form of marketing. One of the great things is that you can set "spend limits" on a daily, weekly or monthly basis, so there are never any nasty surprises. 

Another great benefit is that campaigns are continually optimised, so the longer they run often the more successful they become. This is obviously unlike most forms of advertising, for example, you can't change a static billboard when it is in place, or amend a radio or TV when it is being broadcast. 

Another benefit of social media advertising (and general online marketing including SEO and online search) is that most budgets can be catered for. This is why this form of advertising is carried out by most companies to some extent or other. 

Finally, with this form of marketing, if the campaign isn't working, you can pause or reduce spending, likewise, if it is, you can up the spending and target even more people. It's totally flexible. 

Which Social Channels are The Best For Marketing?

There is no set answer for this - as with any marketing medium it depends on what you are selling, however, we always advise that when selecting which social platforms to advertise on, put yourself in the mind of your customer. Think about what social media channels they are using, for example, LinkedIn appeals to professionals in their 30s and 40s, Twitter has a massive following with those in the 20 and 30s, Facebook is great for almost anyone. 

Don’t just think about the one that you personally use, that may not always be the most suitable and is a common mistake. 

Online Advertising Agency in Westminster

In recent years there has been a huge rise in the use of social sites.

With this growing year on year and users based all over the world, it is important for businesses to consider advertising online (or at least having a strong online presence) and through these popular channels. Social is a great way of revealing "the personality" of a business. A website is great but it only really gives off factual information about what you have to offer. Social can incorporate a range of messages; some fun, some information as well as up to date to news and comments. 

At PromoMedia we keep up to date with all the latest trends in online and social marketing and we do this by working with online specialists based across the world; this we believe keeps our clients up to date and ahead of the game. Social and online is the fastest developing form of marketing - when you think about it, it didn't even exist 15 years ago!

Our specialists provide bespoke services to help you create engaging content, competitions, promotional offers and increase likes and followers from people both nationally, internationally and in your surrounding area - whatever you are looking, we can cater for. 

To find out what options would best suit you and your company get in touch.

Combination Marketing - Teaming Up With Other Forms of Advertising to Maximise Return

As with most form of advertising combination marketing works wonders; no effective advertising campaign can be run through one marketing medium. The beauty of social media is that it can complement any other kind of promotional platforms, speak to our media planning teams.

Recommended Platforms to Team With

if you want more info but we find that social works well with: 

  • Outdoor Advertising - highly-visible, outdoor ads reach a huge amount of people but they often don't have time to take in all the information if driving past a billboard on sitting on a train, but with interest stimulated they often look up a company or product later on - often finding these brands and companies via their social or website. 

  • TV ads - similar to outdoor, these ads can hit millions of people, however, a 30-second ad only carries a certain amount of information, so a potential customer will undoubtedly come looking for more information online - make sure you are there. 

  • Radio - often listened to when driving, at work or generally busy, consumers again come back when they more time to absorb information. 

Contact us for more information on any traditional form of advertising.

How to Advertise on Social Media

As with any forms of marketing, we take a few simple steps before moving forward with your campaign:  

  1. Identify your target audience - Who are they? Where do they live? How old are they? What are their hobbies? Put yourself in their shoes. 

  2. Research which social media platforms your audience uses the most - this will be determined when you have identified a strong target audience. 

  3. Decide which is the best way to reach them – posts, adverts, “Likes”, competitions, offers etc. What do they like? How do they typically interact with social posts etc?

  4. Suggest a budget - you can set one or we can suggest. This will all boil down to how many people you are looking to reach, the time scale and your general aims and ambitions. 

  5. We launch the campaign - off we go! We will launch and continually review to make sure that it is performing, keeping in contact with you, let you know how it is going, and tweaking aspects if necessary. 

Our experts are always happy to help, so if you have any questions or queries please get in contact, one of our friendly team will provide more information on the services we offer to and how to make this work for your company.

Frequently Asked Questions

  1. "How social media is used in advertising?" It is used as a stand-alone marketing option but more often than not, in conjunction with more traditional advertising options, such as outdoor, radio and TV. It is a great way to talk to new and existing customers as well as revealing the personality behind a brand, company or product. 

  2. "What type of advertising is social media?" It would technically fall under online advertising, however, with so many platforms to choose from it has now become its own stand-alone form of advertising. 

  3. "How effective is social media advertising?" Very, as it can be incredibly targetted - you can target gender, age, location and interests. This works for both advertiser and consumer; it means the consumer is being served ads that are relevant and of interest, this, in turn, means that the brand or product is also more likely to see a return on their investment, 

  4. "How much does it cost to advertise on social media?" There is no set price. The beauty of this form of marketing is that costs can be set and capped easily, for this reason, you will find it used by most companies, as either a primary marketing tool or in support of other forms of advertising.

  5. We have been running our social media advertising strategy in-house for a few years but we would like to work with a new company to advise us on which social networks we should be on and a new and fresh overall social media advertising approach, can you help?” Yes, we can, we are happy to offer advice on which social networks may be appropriate for you as well as looking at an overall advertising strategy to include social ads. Get in contact and leave your email address and phone number and we’ll be in touch.

  6. We have the odd Facebook ad running from time to time but we are looking to do a major social push as we launch a new product, we are doing outdoor ads and some radio, but are thinking of social ads to back this up social ads, is there a minimum spend. Can you also run video ads through Facebook ads?” If you are doing other forms of ads it is definitely worthwhile backing these up with social ads, this makes it easier for potential customers to find you. Also, you can promote video ads through Facebook, you can do these as boost or web-clicks, but we can discuss these options with you.

Summary

If you are looking for help with your social media advertising strategy contact us today, we can manage all kinds of social media ads and paid social, ranging from Facebook ads, Snapchat ads, stand-out Twitter ads, video ads for more. We will put together bespoke and targeted advertising campaigns on any social network you require that so that paid for ad campaign delivers both increased awareness and a fantastic return on investment.

Contact Us

If social media marketing and advertising are of interest to you contact us today via the enquiry form and we will get back as soon as possible with more information and FREE quotes.

We look forward to hearing from you!

Topics covered: social media advertising in Westminster, social advertising in SW1A 2.

We cover Westminster (London)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for social media advertising
Northwood Bexley Elm Park Barking Riverside Bush Hill Park Middle Park Hackney Knightsbridge Burnt Oak Bromley Park Elmers End Limehouse Bounds Green Tooting Graveney Bulls Cross Chingford Hatch Royal Arsenal West Cambridge Heath Hackney Wick Chiswick South Kensington Upper Ruxley Shoreditch Wanstead West Ruislip Wallington Brent Cross Hale End Arkley Benhilton Abbey Wood Hill End Castelnau Plaistow West Ealing Longlands Bellingham Harlesden Noak Hill Roundshaw Blackheath Royal Standard Wanstead Flats South Woodford Bermondsey Twickenham Harold Park Oval Gants Hill Raynes Park Brentford North Kensington Southall Bromley Rosehill Coombe Woolwich Feltham Alexandra Park Aldgate Hornchurch Ruislip Balham Monken Hadley Chingford Chase Village Greenwich Dagenham Albany Park Old Oak Common Tokyngton North End Little Britain Greenford Mottingham West Kilburn New Addington Summerstown Honor Oak Park Tooting Kensington Marylebone Bickley Downe Furzedown Old Coulsdon Wandle Park East Barnet Shacklewell Repton Park Woodford Green Holland Park Maypole Kenton Pinner Harold Hill Beckton Loxford Plumstead West Norwood Tooting Bec Common Hayes Botany Bay Woodside Park Cowley Peachey South Hornchurch Ponders End Upper Holloway Green Street Green Forest Gate Highwood Hill Little Heath Ardleigh Green North End Gipsy Hill Barnes Cray Old Malden Little Woodcote Shadwell Lesnes Abbey Wapping Park Royal Barnes Cyprus Putney Vale Headstone Wimbledon Islington Berrylands Cranham West Hackney Hanworth Croydon Hampstead Heath Northumberland Heath West Harrow Lower Edmonton Coldharbour Putney South Beddington Hitchin Square Holborn London New Southgate Redbridge Grange Park Victoria West Kensington Crystal Palace North Hyde West Dulwich Park Langley Queensbury Lower Clapton Brentford End Coney Hall Rush Green Broad Green Lewisham Edgware Bury Bushey Mead Westcombe Park Canons Park St Helier Eltham Woodside Cottenham Park Catford East Dulwich Clapham Park Crouch End Colindale Cheam White City Old Bexley Parliament Hill Ealing Kew South Harefield Sydenham Streatham Neasden Bostall Woods Merton Park New Cross Gate Seething Wells Whitton Fulham Shooters Hill Vale of Health Heston Stratford Marsh South Wimbledon Denham Roehampton Addington The Mews Sidcup Chingford Green Carshalton on the Hill Welsh Harp Church End Wallend Bopeep Plashet Teddington Ruislip Gardens Eel Pie Island Stanmore Chinatown Stratford New Town Newyears Green Cole Park Slade Green Lower Belvedere Gidea Park Finchley North Greenwich Bedford Park Brook Green Hook Upper Sydenham Upper Shirley Bow Common Maryland Spring Park Kevingtown Hammersmith Lower Feltham Brondesbury Park Barnet Belsize Park Kidbrooke Cowley Lampton St John's Morden Enfield Lock North Hillingdon Harringay Temple Mills Upper Norwood Dormer's Wells Ruislip Common Forty Hill East Wickham Mill Meads Goddington Seven Kings Enfield Fortis Green Cann Hall Streatham Hill Dartmouth Park Upminster Hayes End Longford Chessington Aldborough Hatch Hounslow West Plaistow Whetstone Crofton Crook Log Docklands Forestdale Crofton Park Fairlawn Cottage Hampton Court World's End Craven Walk Kingsland Wood Green Stoke Newington St Margarets Holders Hill Pimlico Woodford Wells Millwall Roxeth Edgware Chipping Barnet Tottenham Green The Burroughs Barking Mile End Coalmakers Wharf Elephant and Castle Aldersbrook Canning Town Tulse Hill Addiscombe Belmont Brimsdown Bowes Park Chinbrook Wandsworth Common Merton Belvedere Havering-atte-Bower North Acton Richmond Fitzrovia Willesden South Ruislip South Street Keston Mark Luxted Goodmayes Muswell Hill Coldblow Penge Ruislip Manor Hendon Chalk Farm Single Street Canary Wharf Harlington Yiewsley Honor Oak Walham Green New Cross Camberwell Petersham Upper Edmonton Stepney Little Venice Risley Close Westbourne Green Leaves Green Wallington Square Ickenham Kenley Tower Gardens North Harrow Bloomsbury Bankside Chislehurst West Hampstead Garden Suburb Covent Garden Cubitt Town Norwood New Town Lower Sydenham Lisson Grove Wimbledon Common Cricklewood Shepherd's Bush Sydenham Hill Staples Corner Whitechapel Bromley Common Kingston Vale Highbury Highgate Rotherhithe Welling South Hackney Hornsey Peckham Clapton Park Dollis Hill Haggerston Russell Hill Uxbridge Moor Brixton Willesden Green Osidge Leyton Marshes North Sheen Finsbury Park Castle Green Shortlands Carshalton Dulwich Village Upper Elmers End Queen's Park Maitland Park Becontree Soho Southfields Herne Hill Battersea Little Ilford Corbets Tey Eastcote Ratcliff St Giles Osterley Sipson Brunswick Park Foots Cray Hackbridge Frognal North Woolwich Clapham Common Manor Park Beddington Falconwood Charlton South Norwood Lambeth Hadley Totteridge Tavern Quay Petts Wood Streatham Vale South Hampstead Norbiton Poverest St John's Wood Enfield Wash Lower Morden West Acton Hockenden Broom Hill Maida Vale Walthamstow Village Ladywell South Bromley Locksbottom Unity Place Lea Bridge Horn Park Trinity Buoy Wharf Grove Park Putney Heath Hallsville Quarter North Cheam Walworth Northolt Clapham Junction Avery Hill Upper Tooting Hayes Woodford Maze Hill Arpley Square Spitalfields New Malden Keston Foxbury Riddlesdown Hackney Central North Cray Harrow Weald Blackwall Hoxton Beddington Corner Pratt's Bottom Swiss Cottage Tower Hill South Harrow Collier's Wood Cranley Gardens East Bedfont Hampton Archway Cudham St Paul's Cray Selsdon Surrey Quays Brockwell Park Custom House Ham Ramsden Erith Southgate St Luke's Manor House St James's Spring Grove Hatton Emerson Park Sundridge Waddon Holloway Strawberry Hill Kennington Pentonville Nunhead Kensal Town Grahame Park Southend West Hendon Bullsmoor Clayhall Coulsdon Rise Park Stamford Hill Blendon Acton Green Fulwell New Beckenham Stockwell Bexleyheath Bell Green Parsons Green Poynders Parade West Heath Wealdstone Yeading Brockley Crossness Stratford Colyers Ilford Homerton Woodlands North Finchley Childs Hill Chelsfield Hanwell Biggin Hill Pinner Green Clapham Downham Hampstead Strand on the Green Wimbledon Park Chelsfield Finsbury Hornsey Vale Berry's Green Golders Green Anerley Woodcote Green West Green Crooked Billet Oakwood Upton Park Fullwell Cross Central Parade Farringdon Bow Colney Hatch Well Hall East Acton Surbiton Freezy Water College Park Belmont St Johns Gallows Corner Enfield Town Nash Chadwell Heath Motspur Park Earl's Court Tottenham Lee Hounslow Heath Kentish Town Mayfair Belgravia Southborough Uxbridge Hampton Wick Cockfosters West Brompton Hillingdon Heath Chislehurst Oakleigh Park Clock House East Ham Hounslow Denmark Hill Walthamstow Forest Dudden Hill North Wembley Rayners Lane Brondesbury Clerkenwell Shirley South Acton Knight's Hill Southwark Mill Hill Tottenham Hale North Southwark Dulwich The Wrythe Collier Row Chase Cross South Lambeth Derry Downs Blackfriars West Wickham Wembley Park Morden Park Higham Hill Bandonhill Beckenham Arnos Grove Temple Regent's Park Carshalton Beeches Lessness Heath Kilburn Eastcote Village Kingston upon Thames Hackney Marsh Copse Hill Earlsfield West Hampstead North Ockendon St George in the East Kingston Hill Barking Wharf Square Forest Hill Brompton Friern Barnet Friday Hill Woodford Bridge Cranford Marks Gate Millbank Kensal Green Creekmouth Newbury Park Thamesmead Sands End Hillingdon Deptford West Thamesmead Nine Elms Enfield Highway Harrow Mortlake Alperton South Tottenham Vauxhall Whitehall Notting Hill Purley New Barnet Union Mews Norwood Green Norbury Underhill Brent Park Bethnal Green Hadley Wood West Barnes Stonebridge Isleworth Rainham Malden Rushett Colham Green Leamouth Hazelwood Seven Sisters Rushmore Hill Farthing Street Hither Green Widmore Blackheath Brownswood Park Leyton Hyde Park Corner Mitcham Gunnersbury Paddington Elstree Park Silvertown Turnpike Lane Alderwood Terrace Somers Town Kingsbury Bayswater The Hyde De Beauvoir Town Farnborough Perivale Ruxley Thornton Heath Eden Park West Ham Hatch End Selhurst Pinnerwood Park Newington Aldwych Snaresbrook Sutton South Croydon Canonbury Cowley Peachy Upper Clapton Sanderstead Chelsea Barnsbury Frank Whipple Estate Cranbrook Church End Harmondsworth Coldfall East Finchley Tolworth Lower Holloway Strand Upton East Sheen Westminster Hainault Barnehurst Greenhill Leytonstone Tooting Bec Harefield Southbury Streatham Park Harold Wood Festubert Place Camden Town Wembley Highlands Village Fairlop Temple Fortune Old Ford Rowley Green Blackheath Park Aperfield Northwood Hills Monks Orchard Stroud Green Upper Walthamstow Primrose Hill Worcester Park New Eltham Plumstead Common Dalston Preston Woodcote Hacton Enfield Island Village Southborough St Mary Cray Barbican Wormwood Scrubs Highams Park The Borough Ducks Island Palmers Green Noel Park Blackfen Horns Green Hampton Hill New Charlton Charing Cross Barnet Gate Wennington Crews Hill Orpington Wandsworth Harefield Grove Isle of Dogs Acton Crayford Globe Town Hayes Town Barkingside Gospel Oak Grove Park Bromley Romford Sudbury Upper Belvedere West Drayton Lamorbey Elmstead King's Cross Harrow on the Hill Little Stanmore Edmonton Winchmore Hill Angel Kensal Rise The Hale North Feltham Upminster Bridge Becontree Heath Poplar Walthamstow Tufnell Park St Pancras Bostall Heath Lower Place