Train Station Advertising in Hitchambury

Get in touch

Advertising in Train Station in Hitchambury

Over 1.68 billion passenger journeys are made on UK railways every year between cities, towns, and villages, so it is no surprise that advertising at train stations is a hugely popular and effective form of advertising.

As you would imagine there are lots of options to target people on their respective journeys; these can include standard railway poster advertising, to more bespoke options.

Often forming the key transport hub in a locale, railways (and therefore railway advertising) offer unique opportunities to convey sales messages to consumers who are both regular commuters or leisure passengers, meaning that this form of marketing is wide-reaching and has broad appeal; you can see almost any company or product using train station advertising to promote themselves.   

If railway station advertising interests your company, please contact us, and we will discuss the options with you.

Contact Us

What is Train Station Advertising?

Put simply, it is advertising in railway stations. Options are varied and typically include various large poster formats, ranging from 4 sheets to a massive 96 sheets. 

Due to its ability to reach a mass amount of people, and also a wide cross-section of society, it is easy to see why it is so popular with a range of industries promoting various products, services and goods. Costs obviously vary, depending on which type of format you want and also how busy the station is that you wish to target.  

For more information and a free quote, get in touch today. 

Types of Train Station Adverts in Hitchambury

The main types of railway poster adverts include:

  • Advertising on billboards opposite railway station entrances and on station platforms (typically 48 sheets or 96 sheets) - these are very effective, particularly as they are often positioned at the side of departure and arrival boards which passengers are looking at every few minutes.

  • On platform posters ads (typically 4 sheet, 6 sheet, and 12 sheets) - these give the opportunity to present large, colourful, eye-catching imagery and text on a poster; these options are available at nearly every station in the UK.

  • London Underground station advertising - is also highly effective when coupled with national rail ads, as passengers in London often use the tube to get to the main overground rail stations.

These various forms of train station posters (both large and small) are seen by those:

  • Within the rail station

  • People waiting outside

  • Those standing on the platform awaiting a train

  • Those simply passing through on a moving train travelling elsewhere

Train station advertising, therefore, allows you to target passengers at various stages of their journeys; your marketing can literally follow passengers through the station, on their journey and then at their destination as they leave! 

Network rail station posters can often be chosen by exact location within a station and you can, of course, choose which stations you want to advertise in as well.

Get a Free Quote

1. Train Station Escalator and Lift Advertising

Many major stations have escalators and lifts for passengers to get between floors and platforms. These are normally grey and boring places, so advertising directly on these can really draw the eye; there’s basically not a lot of competition. Also, when you are in a lift or escalator you literally can’t escape and are therefore forced to stare at the posters. 

Taking advantage of the blank canvas that is the grey expanse of escalators and dreary lifts can be done creatively. Brilliantly creative examples have included household name Doritos, who printed an open packet of the Mexican chips at the top of escalators and scattered crisps on each step, cascading down into a happy customer’s open both at the bottom!

Lift advertising has seen success for the like of the Superman movies, featuring Clark Kent’s suit ripping open as the doors slide apart, and British Athletics, having a baton handed from runner to runner as the doors close. 

Basically, station escalator ads and lift advertising in Hitchambury gives you a great chance to get clever and creative. 

2. On Train Posters

Despite rail commuters often using online channels and being on their smartphones or laptops when travelling, on train poster advertising is still very effective.

Travelling by rail often leaves passengers without functional mobile devices (the horror!); there is limited or poor Wi-Fi, whilst as we all know 3G, 4G and 5G reception can be patchy. This, therefore, leaves train passengers with times on their journeys with little to focus on. This, therefore, opens the possibilities and effectiveness of on train posters ads. Often these types of adverts are also more affordable than major billboard advertising, London underground ads and train platform adverts. Targeting travellers with on-board posters and cove advertising (the small thin posters underneath the head-racks) is, therefore, quite an affordable way to hit commuters. An advert on these is often strong and impactful so they have an instant effect before a phone signal comes back to life!

Also, did you know that rail passengers are one of the demographics who prefer purchasing online? So, a call to action online works fantastically well, grab their interest and you can often see immediate results. 

3. In-Station Events

Many brands choose to host sampling and promotional events in network rail and underground stations to engage with consumers directly during a period where they have ‘time to kill’ while waiting for transport. Events can include:

  1. Giving out free samples.

  2. Recruiting sign-ups.

  3. Handing out leaflets and promotional material.

  4. Or getting creative with the likes of flash mobs or endorser/influencer appearances.

Whatever approach works best for you, it’s important to attract two major passenger types: those rushing through and those who have time to engage. This could mean having staff available to simply hand something over to the ones in a hurry, as well as other staff who can engage more. 

4. Toilet Door Posters

Going to the toilet whilst travelling on a train isn’t one of life’s most pleasant experiences in the world and so promotional posters on the back of toilet doors often come as a welcome distraction! Posters on toilet doors talk to a captive audience who are unlikely to want to touch a mobile device and have nothing to do but to wait and look around. These can be used to complement existing channels and other forms of poster adverts, they can be tailored to contain (light, humorous) toilet content. After all, your service, product and brand are anything but ‘bog standard’ – it’s time to flush away the competition (sorry we couldn’t resist the pun!)

Cost of Railway Advertising in Hitchambury

The cost of railway adverts in SL1 7 will be dependent on a number of different factors, these are mainly: 

  • The type of advert you want to use - typically larger adverts and those in more prominent positions cost more than smaller options.  

  • Length of time/length of cycle - typically minimum cycles are two weeks but most campaigns last longer so that adverts have a chance to be properly seen and taken on board by travellers. 

  • Particular stations - major network rail stations such as Manchester Piccadilly, London terminals and Cardiff Central, will cost more than smaller and more rural stations. 

For more information contact us today. 

Will Railway Advertising Suit My Business?

Railway advertising works for most companies as those who commute by rail on a daily basis are shown to have high levels of disposable income – identified as the AB demographic - after all, year-on-year fare increases have ensured that rail travel is not cheap. Their “wealth” demographic also allows them to have access to state-of-the-art mobile devices meaning they often make fast purchase decisions – even whilst on their train journeys, WiFi permitting of course!

Rail passengers are also shown to be lighter viewers of TV advertising, meaning that train passengers most receptive form of marketing is often found at train stations. 

Both global and local businesses advertise successfully to network rail passengers and we manage campaigns that are country-wide as well as more specific location-based options. International companies can blanket train adverts across the country with national rail network advertising packages, whilst local businesses can target particular stations. 

Targetted Audiences

Ticket purchases and tracked Oyster Card journeys help to give even more intelligence on travellers’ behaviour including their destinations, times of travel, dates; which can all be used to segment audiences and tailor relevant messaging to them. This means that although train station ads in Hitchambury reach a huge amount of people there is also a large degree of targeting, meaning return on investment is very strong.

Studies show that 20% of all train journeys are not on time or don’t happen at all in the UK. This may be a positive thing for you if you’re a brand looking to advertise at train stations, as passengers have to stand and wait. It is, therefore, a type of outdoor advert which has an increased “dwell time” when compared to standard 48 sheet roadside billboards.

Contact Us

If any of the above rail network and rail advertising options are of interest to you, please contact us today.

As with all our quotes, they are free and our experienced and friendly media planners will talk you through lots of options, so full steam ahead (sorry we couldn’t resist again), contact PromoMedia today!

Contact Us

topics covered - call us. 

Other locations available for train station advertising
Buckingham Lower Weald Moor Common Gawcott Baker's Wood Whelpley Hill Central Milton Keynes Manor Park Giffard Park Buckland Great Kimble Willen Park Ibstone Green Hailey Cryers Hill Poundon Burcott Knotty Green Clanking Stewkley Richings Park Little Chalfont Honeyburge Grove Nash Newport Pagnell Pednormead End Seer Green Medmenham Lavendon Easington Horn Hill Saunderton Bolbeck Park Marsworth Whiteleaf Padbury Stoke Green Stratford Fields Milton Keynes Village Bletchley Buckland Common Cublington Stacey Bushes Tyringham Saunderton Lee Fern Singleborough Dagnall Coleshill Wooburn Middleton Little Kimble Wood Green Piddington Barton Hartshorn Walton Court Codmore Lower Woodend Wycombe Marsh Upper Hartwell Shalstone Wooburn Moor Upper Pollicott Calverton Ickford Little Marlow Nash Lee Tattenhoe Crownfield Lillingstone Lovell Linden Village The Lee Great Hampden Denham Parslow's Hillock Middle Claydon Marlow Common Burnham Stoke Poges Little Horwood Parmoor Woodham Stoke Goldington Oldbrook Widmer End Wooburn Green Grange Farm Ellesborough Fulmer Haydon Hill Brill Tathall End Horsenden Shenley Church End Hedgerley Green Mentmore Kingswood Bancroft Park Furzton Lake Waterend Bishopstone Newtown North Crawley Alscot Dorney Farnham Park Wingrave Beanhill Green End Lye Green Upper Winchendon Bedgrove North Marston Far Bletchley Danesfield Browns Wood Stantonbury Wymbush Old Farm Park Campbell Park Whitchurch Astwood New Bradwell Tinkers Bridge Cheddington Greatgap Emerson Valley Peartree Bridge St Leonards Griffitts Yard Beacon's Bottom The Bowl Flowers Bottom Tingewick Waddesdon Swan Bottom Winterhill Mop End Rose Hill Shabbington Kimble Wick Kingsash Stoke Mandeville Saunderton Bradwell Common Lower Hartwell Bradenham Great Missenden Hodge Lea Summer Heath Creslow Atterbury Linford Wood Church End Mursley Beaconsfield Great Horwood Chilton Tetchwick Dorney Reach Higher Denham Monks Risborough Wheeler End Gerrards Cross Downley Winchmore Hill Aston Clinton Holly Green Hotley Bottom Newlands Quarrendon Chalfont Common Lent Upper North Dean Wavendon Chalfont St Giles Bradwell Kingston Pennyland Hollingdon Great Kingshill Bourne End Cholesbury Amersham Denbigh West Little Frieth Watermead Springfield Eaglestone Fingest Pitch Green Fullers Slade Beachampton Princes Risborough Caldecote Northend Iver Bottrells Close Brook End Thorney Foscote Lower Cadsden Bockmer End Loosley Row Hambleden Tilbrook Tatling End Turweston Hyde Heath Colstrope Bye Green Bryant's Bottom South Heath Cuddington West Wycombe Willen George Green Two Mile Ash Leckhampstead Little London Thornborough Great Brickhill Bolter End Forty Green Bucklandwharf Sands East Burnham Berryfields Ley Hill Medbourne Walton Hall Hedsor Conniburrow Woughton Park Haversham Halton Lathbury Naphill Farnham Common Hulcott Gibraltar Newton Blossomville Bierton Wardrobes Shreding Green Aylesbury Cold Brayfield Stratton Chase Fishermead Bragenham Chesham Bois Shipton Clayhill Weston Turville Tongwell Preston Bissett Spurlands End Warrington Westcroft Willen Lake Skirmett Sherington Tinkers End Stony Green Dadford Townsend Adstock Lower Ascott Botolph Claydon Turville Heath Westbury Buffler's Holt Great Linford Latimer Heath End Great Holm Asheridge Crafton Marlow Wroughton Park Ivinghoe Aston World's End Orchard Leigh Lower End Dinton Greenleys Bellingdon Swanbourne Moor End Lee Gate Hunt's Hill Woodhill Redland End Olney Love Green Wendover Dean Newton Longville Walter's Ash Heelands Gayhurst Nearton End Ravenstone Stonebridge Fawley Bottom Oakhill Ballinger Common Oxley Park Walton Manor Chenies Buckmoorend Southcourt Mantles Green Haddenham Taplow Greenlands Mobwell Ludgershall Kingsey Middle Green Steeple Claydon Pitstone Hill Holmer Green Boarstall Oakley Pitchcott Monkston Park Little Wood Corner Booker Little Linford Ham Green Maids Moreton Rotten Row Woburn Sands Wolverton Mill South Ilmer Rockwell End Hyde End Lane End Boveney Thornton Fox Milne Netherfield Fort End Northall Bow Brickhill Wexham Street Winslow Rooksley Little Missenden Mill End Stokenchurch Broughton Crossing Amersham on the Hill Chivery Tylers Green Bennett End Knowlhill Beamond End Aston Abbotts Botley East Claydon Drayton Beauchamp Jordans Little Hampden Bradville Hoggeston Aston Sandford Pheasants South End Chessmount Nup End Old Wolverton Berghers Hill Bradwell Abbey Little Crawley Austenwood Radnage Hollybush Hill Elfield Park Wendover South End Lake End Burroughs Grove Terrick Lent Rise Leadenhall Hughenden Valley Marsh Mundaydean Bottom Hawridge Ford Ashland Horsleys Green Mount Pleasant Sedrup Slapton Burcott Bleak Hall Amersham Old Town Stony Stratford Hanslope Kiln Farm Stewkley Dean Egypt Whitney Brinklow Simpson Crownhill Shenley Lodge Studley Green Long Crendon Downs Barn Marlow Bottom Hedgerley Kents Hill Petsoe End Weston Underwood Rush Green Sprig's Alley Shipton Lee Upper Weald Filgrave Grendon Underwood Walton Newton Leyes Holtspur Lower Bois Hardwick Towerage Twyford Shenley Brook End Bancroft Barley End Hilltop Castlethorpe Chartridge Micklefield Westcott Addington Dorton Speen Church End Hardmead Pednor Bottom Blue Bridge Little Brickhill Westlington Church End Widmoor Kingsmead Sills Yard Little Kingshill Ledburn Tyler's Hill The City Diggs Bury End Chesham Penn Bottom Hedgerley Hill Bledlow Nether Winchendon Skittle Green Horton Lee Common Woolstone Loudwater Woughton on the Green Darvillshill Victoria Park Calvert Frieth Whaddon New Denham West End Owlswick Tickford End Long Street Langley Corner Forty Green Marsh Gibbon The Badgers Wing Coombe Sheepridge North Lee Church End Chicheley Granborough Lee Clump Dunton Southend Heath End Walton Oving Fawley Water Stratford Chalfont Grove Startop's End Woodrow Worminghall Ashendon Terriers Lillingstone Dayrell Walnut Tree Bovingdon Green Church End Quainton Fleet Marston Blakelands Wolverton Mill East Clifton Reynes Wotton Underwood Cadmore End Ivinghoe Chackmore Brook End Wilton Park Littleworth Corner Monkston Page Hill Chisbridge Cross Pitstone Green Rowsham Hazeley Water Eaton Moulsoe Bledlow Ridge Soulbury Farnham Royal Redmoor Lacey Green Biddlesden Chearsley Littleworth Common Wooburn Common Hitchambury Shenley Wood Hazlemere Elmhurst Akeley Fulwell Salden Rout's Green Stoke Hammond Broughton Radclive Prestwood Downhead Park Wolverton Verney Junction Fenny Stratford Well End Ballinger Bottom Askett Upton Ditchfield Edlesborough Little Boys Heath Meadle Little Ickford Pond Park Wolverton Mill Hunt's Green Amersham Common Ascott Hillesden Hamlet Penn Street Horton Wharf Charndon Butler's Cross Lenborough Dunsmore Chetwode Coffee Hall Turville California Longwick Waterside Lower North Dean Drayton Parslow Northfield Littlecote East End Edgcott High Wycombe Pitstone Hillesden Layters Green Weedon Iver Heath Milton Keynes Wavendon Gate Loughton Great Hivings Chalkshire Broughton Chalfont St Peter Lower Pollicott Furzton Goddards Smokey Row Cores End Ashley Green Middle Weald Caldecotte North End Cressex Stone Emberton Penn Pheasant's Hill Neath Hill Green End Flackwell Heath